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TikTok VS Instagram Ads | Which is Better for your Business?

i know you want to earn money online so,why the don't you sell products on,social media if you have an online,presence chances are that eventually,you'll have to sell something either you,will become a successful travel,influencer and you want to sell those,branded coconuts from bali all you will,inherit the boxer swords business from,your baby boomer daddy and you will want,to finally turn a profit in that,business so which platform is better for,your business instagram or tick tock let,me investigate hello this is stefanos,with your weekly update on social media,economy hit that subscribe button so you,will not be left out from this amazing,world of creator economy so last week,app annie reported that tiktok is set to,surpass 1.5 billion users in the next 12,months to put things into perspective,instagram has one billion users and,tiktok is getting these numbers while,being banned in india so from a straight,up numbers perspective tiktok has taken,the world by storm so naturally this is,where you want to put your ad or do you,i want to know because these balinese,coconuts are not going to sell,themselves in order to answer this,question i will need the research from,creator which i will link in the,description below for this research they,run with a thousand dollars the same 15,second ad on both tick tock and,instagram reels now if we take,ticktock's popularity as a factor,probably tiktok would crash instagram,but,pay attention because i need you to,understand this it turns out that,instagram crash tiktok with almost,double the reach and much less cpm and,cost per click so does this mean that,instagram is a clear ad winner i wish it,was that simple that's the reason i'm,making this video because i need you to,understand how to read the research so,the enthusiastic person will immediately,jump on the instagram train without,realizing that this research is showing,us how different the two platforms are,you see instagram has the technology and,the experience when it comes to ads but,tikto will soon figure it out themselves,also users on instagram are more used to,seeing ads so that might drive more,clicks from their site tiktok on the,other hand is a platform that celebrates,uniqueness and creativity so if you want,to put an ad you need to be much more,creative if you want your ad to be,successful inside the platform's,environment and in the end tick tock is,where everybody is nowadays so you,definitely want to be there so in,summary depending on your goals you can,choose either platform when reading a,research don't just stop when you read,the numbers understand what the numbers,mean and take into consideration the,environment you cannot be making choices,about social media unless you yourself,are using this social media and,understand how the users think so go in,both platforms make an ad for your dad's,business and for your coconut business,but make sure that you respect the,environment that you put them in now i,might have lied to you about one thing i,don't have coconuts but i do have a,subscribe and a like button so push both,and you will be the first one to receive,stefano's nuts the coconuts when they,come out let me know in the comments,below if you have tried instagram or tik,tok ads and how was this experience for,you and i will see you again next week

The above is a brief introduction to tiktok vs instagram ads

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Facebook Ads vs TikTok Ads - WHICH IS BETTER? (MY STRATEGY)

facebook ads versus tick-tock ads which,one is better i'm gonna be exposing the,exact secrets to understand if you,should be running tick-tock ads or,facebook ads how you can understand the,performance of both platforms which one,makes the most sense to test on how to,know if you can scale on either of these,platforms in the top five reasons for,you know what ways both of these,platforms are successful and what ways,you can leverage them and we're going to,be covering all of this in today's video,what's going on guys it's chase chapel,here your favorite digital marketer,welcome to my channel if you're new here,make sure to subscribe because on my,channel we go over the facebook ad,strategies tick tock ad strategies we,help e-commerce brands scale we help,local brands scale we help tons of,different brands scale all through our,actual agency and online trainings every,single year we deploy tens of millions,of dollars on the platforms like google,facebook youtube tik tok instagram and,we're spending so much money on these,platforms that we're able to truly,understand what works with these big,world-class brands and we always end up,sharing the value and showing you,exactly what you know it is that we're,learning so that way you can also,achieve success as well so without,further ado let's go ahead and jump into,the video all right so tick tock versus,facebook ads which one is better,facebook ads in 2022 formerly known as,facebook inc is now meta and it's,generated over 114 billion us dollars in,revenue yes that is billion with a b,that's 114 billion dollars all from,their ad revenue so i can definitely,assure you if there's this much money,being spent on the platform people,definitely trust facebook services to,deliver them results and not only that,but 2.91 billion monthly active users,are on facebook's products every single,month and that's a pretty incredible,number if you really think about it so,there's definitely a lot of opportunity,to reach the right audience and get,sales and over the years as you can see,the revenue has been growing pretty,dramatically and that's because,individuals and you know online,marketers understand facebook's a,powerful platform and they have access,to a lot of users information and that,really allows you to deliver the right,targeting and ads to your audience so,that way you can scale up your actual,you know online business,and we have tick-tock ads now and,they're starting to become more,important more than ever now because,they're growing at a rapid pace in fact,they're at over a billion monthly active,users already on their platform and mark,zuckerberg quite literally said tick,tock is so big as competition and,already is continuing to grow at quite a,fast rate,is what mark said and as you can see,here the tick tock users are actually,growing pretty dramatically they're,already at nearly 1.2 billion plus users,every single month that are active on,tick tock that's amazing because that,means there's a huge opportunity for you,to get results here and there's not a,lot of competition over on tick tock ads,right now and we're going to be covering,exactly the main differences and,choosing which platform you should,really go with and just to talk a little,bit more about facebook ad placements,and facebook ads in general facebook has,a lot of different placements and you,can actually target a lot of different,you know audiences and be able to show,your ads in different formats meaning,you can have single image creatives like,this ad here and carousel ads where,you're actually able to swipe through,and look at your different products this,is a different form of placement that,you can actually deliver on facebook,that allows you to get pretty incredible,results especially if you know how to,set up the right,creative,and you can also have story ads video,ads,slideshow ads we even have branded ads,here where you know they're able to,include text logos and actually do,coloring and you know actually have a,creative designer make this kind of,content there's swipe up ads there's you,know different placements right column,instagram explore there's so many,different ways to reach your audience,through facebook's products and one big,value prop here is because you're able,to create so many different types of,creative variations you can truly you,know have a full omnipresence within,your audience on facebook and no matter,if somebody's bouncing between facebook,instagram messenger you're always able,to have your ads being shown driving up,conversions and this is really,incredible too because different ads,react you know differently to,individuals people react differently and,you always want to make sure you know,the best types of creatives that make,the most sense to deliver to your,audience and facebook does a really good,job of giving you those opportunities to,have lots of different formats with your,creative and this also allows you to get,a lot more reach because you're able to,desig

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Facebook Vs TikTok Ads - Best Platform For Dropshipping In 2022

should you start with facebook google,ads or tick tock ads that's one of those,questions which i constantly get asked,and i want to address this this video so,i know that there's a lot of confusion,in the drop shipping space about how,these platforms actually perform a lot,of people say that tick tock is the new,facebook a lot of people say that,facebook is saturated and basically a,lot of people actually don't even talk,about google so we're going to clear up,everything about those three platforms,and let's start with the first one so,the first platform i want to talk about,is google and there you have three,things which are actually very important,which are completely different than on,any other platform number one is it's,people who actively search for your,product all right so it's not like,facebook where you just throw a product,in their face and they like you you want,them to buy it it's very very different,for example a person google is just,something like,white table,they're gonna find a bunch of white,tables okay and that's a product which,you could actually sell if you're,basically on the very top and on the,first ranked products you're gonna be,able to generate just sales from active,people who want exactly your product so,it's actually pretty simple to get,people to buy because it's literally,them searching for it okay so they,actively search for your thing and then,we need to consider two things number,one,high ticket stuff works better on google,okay i wouldn't recommend going for,super low tickets obviously it works but,i wouldn't recommend going super low,ticket on google ads because anyways you,just pay for the click so basically the,person coming to your website,and there it's just way more sustainable,to actually make everything more high,ticket okay so the example of like like,literally a table which is huge and way,more expensive is actually a pretty good,one and i would never recommend selling,something like that on facebook however,on on google it actually makes sense and,those people who wear on your website,then you can retarget them on facebook,and start showing them the white table,on facebook then it makes sense but only,as a retargeting okay because it's again,people who search for a white table so,they want one and the last thing which,is very different from google to all the,other platforms is it's all about the,pictures okay the pictures here are so,much more important than on facebook or,on tiktok because you're not going to,have a video which explains everything,you're just going to have the person,searching for it seeing the product,clicking on it and then buying,immediately okay so there's no video ad,or no explanation and there it's also,very important to understand that you,don't have to re-explain the product,itself if it's a general one if it's,just if it's a logical product which it,does need like a lot of explanation,that's the product you want to sell,because if a person searching for a,white table and then they see some crazy,thing which is like added on like onto,the table and it has like those 25 extra,features they're not going to understand,what this table all can do because you,don't have the video yet and it's not,shown primarily you just see that it's,for whatever reason more expensive and,most people do then just click away and,don't understand that this table,actually has something more to offer so,that's google and now let's talk about,tiktok so the first very big positive,about tiktok is you're gonna get a lot,of cheap traffic okay so to get a person,from tick tock to face to to your store,is so much cheaper than actually getting,a person from facebook to your store,however and this is a big issue,traffic is not equal to sales 100 people,on your store doesn't mean that you're,going to make x amount of money it's not,that the conversion rate from tick tock,leads are is the same as the conversion,rate of facebook leads and that's the,issue here you need to understand that,the soft metrics don't really count if,you don't make money so you have cheaper,traffic but it's also shittier traffic,okay so it's lower quality traffic which,doesn't really work which you just need,to keep in mind okay so there is a,trade-off you're gonna have way lower,cpms and way lower conversion rates okay,those two things will happen for sure,now am i saying that tick tock is bad no,tick tock works for sure now i'm going,to give you a couple of niches which you,actually should use and which ones you,should avoid so really good one is,jewelry beauty fitness and some like,satisfying product so like those four,types of products are good all the other,things i would probably not start out,with i've just seen that the success,ratio is so much higher with jewelry,beauty,fitness and satisfying products okay,those four niches are the way to go,that's just what you start out with with,for whatever reason you don't have to,question it it just is proven to work,better for for whatever reason

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TikTok Ads vs FaceBook Ads ($1,000 Experiment... Who Won?)

tick tock ads versus facebook ads,which one is the clear winner what,should you be doing,is tick tock ads and the platform,crushing it right now,is it the worst thing ever in this video,we're gonna find out,so a couple of weeks ago i shot a video,together with you guys,showing you exactly how i was setting up,our first ever tick-tock,ad campaign together remember that so,once we created that ad as well as the,creatives,when we ran the ad some of you asked so,what happened so this,is what happened okay today in this,video i'm going to walk you through an,exact apple to apple comparison meaning,we literally took the same ad put it on,tick tock and we took the same ad,and we put it on facebook by the end of,this video you will know,exactly what it is that you should be,doing and exactly what you should not be,doing,when it comes to tick-tock ads so let's,talk about,what happened the numbers which is the,winner,and you're gonna be able to see exactly,what it is that you need to be doing,i was really curious like are they gonna,buy are they not gonna buy,are they just a bunch of kids are they,gonna have my ideal audience so let's,take a look and first talk about the,numbers okay and into,to understand how numbers work i'm first,gonna head over to the whiteboard,i'm gonna walk you through exactly what,it is,that we did first before we take a look,at numbers okay so real quick,what were the traffic and the audiences,where were they headed the example,that's gonna be utilized over here,is a webinar funnel so a webinar funnel,that,we sent people to this the first step of,the funnel was,registering for the webinar,and then after they registered for the,webinar this would be the webinar,confirmation page,and after they register for,it that is when they would,attend this live webinar,and after it's live this was an,automated webinar,um and after they attended that is when,they would head over to the checkout,page right so a simple,four-step typical webinar or,presentation funnel,so what we did was we created,an exact ad campaign with the same ad,creatives same video one on facebook,okay and then the next thing that we did,was we ran the same thing with the same,video same write-up same,ad creative on tick-tock okay which is,basically,the thing that we did together if you've,watched that video where we were,creating that tick-tock,video together and this ad over here,sent people to this,funnel okay so let's take a look at some,numbers,now that we understand the big picture,of the sales process,so on the screen you will see that this,ad campaign this is literally a new ad,account right so i'm literally,discovering this together with you guys,so that you can learn through,my mistakes and you don't have to go,through the usual trial and error,and you can see that on this,five day window we have spent about 2,600 now this is in ringgit malaysia is,the ad account where we created so for,those of you outside of malaysia that's,about 800 us dollars converted no wait,that's about 650 700 right,so in this five day window i'm gonna,walk you through the pros and cons and,some of the things that i discovered,i'm doing this okay let's talk about,pros and cons first,advantage of doing and setting this up,is that you will see it's actually very,simple to use and it looks like,facebook right the entire setup,literally looks like facebook so if,you've ever done facebook ads you'll,know that it's exactly,like facebook ads where you have to,campaign ad group and ads,okay so so that's like the first,advantage so you pick up really,easily if you've ever utilized uh,facebook ads before that being said,you also see that the targeting is also,very similar facebook,it's just based on interest broad,look-alike and,ultimately if you take a look at this,number here which is the most,important number you can see it says cpa,now what is cpa it's basically your cost,per action,how much did it cost you to get a,specific action now this action could be,a sale it could be a lead it and in this,case here because of the,the funnel that i showed you this the,action was basically registering,for a a webinar okay so this is,basically about,eight dollars okay so heading back over,here,we can see that the action that we set,the conversion,for tick tock is approximately,eight dollars and by the way if you stay,till the end of this video you'll know,exactly some of the things that should,be doing and shouldn't be doing so make,sure you watch the entire video,it's gonna save you a ton of money when,it comes to running these ad campaigns,profitably,so the next thing that we need to do to,make sure that it's an,apple to apple comparison is we went,over to facebook and here's the downside,of tick tock right now it's it's really,weird but because,they literally just started to roll this,out,you can it sounds ridiculous i know but,you can literally only target the people,that you created your ad,account in yes i know it sounds like,they absolutely hate money,so that m

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TikTok vs. Instagram Reels vs. YouTube Shorts: Who Will Win the Short-Video Race? | WSJ

(upbeat music),- Short-form video has become,the latest battleground in social media,,and the three big players?,TikTok, Instagram Reels, and YouTube Shorts.,- In the next few years,it will be billions of dollars being poured,into these platforms,,trying to increase their reach,,trying to increase the value for advertisers.,- So let's compare them and see,which one is winning over users so far,and which one might come out on top.,TikTok was the first of the three to burst onto the scene,,but before TikTok there was Vine,,a popular short video service offered by Twitter.,(people cheer),- Vine was one of the first short video platforms,to really grab the attention of young creators.,After Twitter discontinued Vine in 2017,,it created a big gap in the market,that was prime for TikTok to exploit.,- TikTok enjoyed rapid growth,in places like the US and India,,and by February 2019,the app had been downloaded more than a billion times,on Apple iOS and Android,according to app analytics site Sensor Tower.,But in 2020, the narrative started to change.,- America and other countries went into lockdown,because of the coronavirus,,people started spending more time on TikTok,,and all of a sudden it seemed like,the scrutiny on TikTok also increased.,- President Donald Trump voiced concern,over the possibility that user data on TikTok,could be shared with the Chinese government,through the app's parent company ByteDance.,- We're looking at TikTok, we may be banning TikTok.,- He launched a lengthy back and forth,with TikTok and its Chinese parent ByteDance,that never really reached resolution during his presidency,but had a really huge destabilizing effect,on the app's position in the US.,- At the time, TikTok officials said,that user data was held in servers in the US and Singapore,and wouldn't be shared.,In June 2020, India decided to ban TikTok.,- That's important because it presented a gap,for rivals like Facebook and Google's YouTube,to try to offer their own products in the market.,- And sure enough, in late 2020,,Facebook and YouTube launched,their own short video services.,Snapchat also entered the mix with Spotlight,which offers a daily pool of more than one million dollars,to users who create the most entertaining Snaps.,- Instagram and YouTube already had large built-in audiences,and TikTok had primed people to want,this kind of short-form video.,When Instagram and YouTube started rolling out,their own services,,they took off pretty quickly.,- Meta hasn't said how many monthly users,interact with Reels,,but Instagram passed,two billion monthly active users last year,,and in its April earnings call,Chief Executive Mark Zuckerberg said,,"Reels already makes up more than 20% of the time,"that people spend on Instagram.",- Google said in June,that more than 1.5 billion people,watch YouTube Shorts every month.,TikTok said in September the app had drawn,more than one billion monthly users.,Third party estimates have shown that number,as high as 1.6 billion monthly users.,The short video craze also inspired Pinterest,to create Watch last year,,where users can scroll through short videos and pictures.,Netflix launched a feature called Fast Laughs,that serves up short clips from Netflix shows.,And even Twitter said in December,that it was testing out an updated Explore tab,to allow users to scroll through short-form video tweets.,So with all these options,,which platform is the most popular among users?,- TikTok certainly seems like is still in the lead.,- If you look at the user data,from digital intelligence company SimilarWeb,,people say they're spending more time on TikTok,than on the Instagram app or YouTube platform.,- With that being said,,Reels and Shorts are gaining very quickly.,- In a June survey,by data platform company Inmar Intelligence,,44% of people picked TikTok,as their preferred short-form video service,,followed by 29% for YouTube Shorts,and 20% for Instagram Reels.,Another measure of success for these platforms?,Advertising revenue. - TikTok seems to be,the farthest along in turning on advertising on the service.,This year, they're projected to make about $12 billion,in advertising revenue,,up from $4 billion last year.,- TikTok partners,with e-commerce platforms like Shopify,to help businesses advertise directly,through their Shopify dashboards.,And earlier this year,,in an effort to attract more advertisers,,TikTok enabled first and third party cookies,on top of its existing tools.,- YouTube Shorts only recently started,allowing ads on the service.,Reels is also more immature,turning on ads on the service.,- But they're quickly catching up.,Their parent companies, Google and Meta,,are two of the largest online advertising companies,in the world.,- It's a fairly safe assumption,that they're putting a lot of effort,behind getting digital ads on these services,and making that a bigger part,of their growth story for the future.,- Second place is still a close battle,,but it appears that Shorts is gainin

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Why Instagram Reels Is Struggling to Compete Against TikTok | Tech News Briefing Podcast | WSJ

this is your Tech news briefing for,Tuesday September 13th I'm Zoe Thomas,for The Wall Street Journal,in recent months Instagram has gotten,criticism from some users including,celebrities like Kylie Jenner and Kim,Kardashian for trying to copy tick,tock's video Centric style in July CEO,Adam osari told users in a video posted,to Instagram that the platform had heard,their concerns but that video was an,important part of its future I need to,be honest I do believe that more and,more of Instagram is going to become,video over time we see this even if we,change nothing we see this even if you,just look at chronological feed if you,look at what people share on Instagram,that's shifting more and more to videos,over time if you look at what people,like and consume and view on Instagram,that's also shifting more and more to,video over time even when we stop,changing anything so we're gonna have to,lean into that shift but to do that,Instagram and its parent company meta,need to get more people using its short,form video feature Instagram reels,and according to a document reviewed by,The Wall Street Journal that summarizes,meta's internal research on reels that's,not going as well as the company would,like here to discuss what we found and,why Instagram is so focused on this,pivot is wsj Tech reporter Megan,bobrowski,Hi Megan thanks for joining me thanks,for having me Zoe start us off with a,bit of background I mean how popular are,reels now and how does it compare to,kind of the the usage time that we see,for tick tock yeah Instagram reels the,company says that they've been growing,you know in popularity but according to,an internal document that was published,in August the reels are watch time is,nowhere close to the hours that are,being spent on Tick Tock so on Instagram,the document says that users are,spending about 17 million hours a day,watching reels and so on ticks Hawk,users are spending almost 200 million,hours a day on Tick Tock so that's more,than 10 times the amount of time users,are spending on Tick Tock versus on,Instagram reels I mean that's a,significant difference what is meta,Instagram's parents say about that so,they say that the data about the viewing,hours is outdated and not Global in,scope but they also declined to give new,numbers or updated numbers can you tell,us a little bit about how we know this,information and how we know about,Instagram's plan for dealing with reels,and trying to make it more popular,yeah so there's this document that was,published internally in August called,The Creator real State of the Union and,it said that Real's engagement over the,past four weeks had actually been,falling by about 13 and it also said,that most reals users have no engagement,whatsoever what are creators saying,about their experience using it or maybe,choosing I guess not to use it yeah so,younger creators for sure you know take,talk is their platform this is where,they post and so some users will repost,their tick tocks to Instagram but,Instagram does not like when users do,that they want users to be creating,original content for Instagram and so,what they'll do is they'll downrank,reposted content which means that less,people are going to see it so for the,story I interviewed a Creator who does,really well in Tick Tock and so he,posted,the same video across Tick Tock,Instagram reels YouTube shorts and,Snapchat Spotlight and it got millions,of views on every single platform except,for Instagram reels and so this I think,is an example of you know not posting,original content is Instagram saying,it's going to make it so you don't get,as many views but at the same time this,Creator was saying you know no one's,going to make original content for,Instagram it's a lot of time it's a lot,of effort and you know when you're not,already seeing the payoffs of it sort of,what's the point but at the same time,there's some creators who have been able,to slightly tweak their content or to,emphasize certain parts of it and that,does seem to get them results on the,different platforms so what is Instagram,trying to do to convince some of these,creators to post more original content,to their platform so Instagram announced,last year that it was going to be,opening this one billion dollar fund to,pay creators and it's it's bigger than,you know tick tocks which is supposed to,tick tock's fun is going to pay out one,billion dollars over the next three,years but in terms of what the internal,documents Show Instagram reels so far,has paid out 120 million dollars and the,company says that you know this number,is dated this isn't cracked and it also,doesn't factor in payments to Facebook,creators as some listeners probably know,meta has been struggling with,advertising Revenue over the last year,or so how much of a push is this move,into short form videos to get more,advertising how is that impacting this,decision so meta's ad business is still,comparatively doing well I mean they do,generate more Revenue per user tha

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TikTok Ads VS. Facebook Ads!│Was solltest du 2022 nutzen ?

facebook versus tik tok heute sprechen,wir über die zwei mächtigsten,vertriebskanäle um dein produkt zu,vermarkten aber welchen dieser,vertriebskanäle solltest du nutzen was,sind die vor und nachteile dieser beiden,plattformen um was macht diese,plattformen so besonders und vieles mehr,besprechen wir nach dem intro,bevor wir mit der thematik beginnen las,diesem video doch einen daumen nach oben,da sofern es dir gefällt und abonnieren,kanal damit würdest du mich unglaublich,unterstützen solch einen content,weiterhin zu produzieren es gibt,neuigkeiten ich verlosen um bei jedem,neuen youtube-video einen strategie sohn,kohl wo ich mit dir gemeinsam deine ads,auf vordermann bringen und deinen store,gründlich analysieren alles was du dafür,tun musst ist diesen kanal zu abonnieren,das video zu leiten und auf instagram,einen kanal zu folgen gleichzeitig unter,diesem video zu kommentieren seit wann,du ecommerce betreibst und was sich so,an diesem business fast innerhalb einer,woche werde ich den gewinner auf,instrumenten bekannt geben viel glück,tik tok versus facebook die leute von,euch die mich schon ein wenig länger,verfolgen wissen wie sehr ich den,vertriebskanal tik tok wirklich promoter,und viele leute von euch stelle mir die,frage nutze ich nur noch cds und was ist,mit facebook als passiert nach dem,großen 114 update haben viele facebook,etwa preise unter anderem auch ich mit,diversen problemen zu kämpfen gehabt,hauptsächlich mit tracking problem wo,man einfach nicht mehr seine ergebnisse,nachvollziehen konnte um dementsprechend,optimierungsprozesse einleiten konnte,allein dieser höhe konnten sehr viele,nicht standhalten und haben das ganze,dann liegen lassen anstatt sich einfach,mit der problematik zu befassen oder,sich nach anderen vertriebskanälen um zu,schauen wie beispielsweise ticket kurz,bezüglich der tracking problematik,dieses problem gibt es schon längst,lösungen wie beispielsweise externe,anbieter und da ich sichern sicher,sicher davon ausgeht dass einige von,euch immer noch mit dieser problematik,zu kämpfen haben wenn ihr ein video dazu,haben wollt wie man dieses problem löst,und darüber sprechen sehr sehr wenige,dann lass es mich in den kommentaren,wissen damit sich ein separates video,bezüglich dieses themas machen kann nun,aber zurück zum thema was unterscheidet,nun facebook ads von tickets,ich kann es einfach nicht nur zunächst,einmal zu dem wesentlichen unterschieden,die die beiden plattform mit sich,bringen tik tok ist eine plattform wo,die menschen ausschließlich videos im,neuen zu 16 format posten das heißt,videos die den ganzen bildschirm,umfassen anders als bei facebook und,instagram sind dort noch sehr schlank,fotobeiträge vertreten wobei aber auch,instagram schon seit längerem die wheels,funktion eingeführt hat das füllt darauf,zurück dass videos immer mehr an,oberhand gewinnen weshalb tik tok gar,nicht erst die möglichkeit bietet fotos,auf der plattform hochzuladen ich habe,in den letzten monaten sehr viel,getestet bezüglich advertising auf,diesen beiden vertriebskanälen und,konnte einige unterschiede bezüglich,e-commerce & advertising verzeichnen,punkt numero uno,cpm ein massiver unterschied zu zeit,zwischen diesen beiden vertriebskanälen,ist der cpm unterschied die cpm ist eine,metrik im advertising bereich welche uns,verrät wie viel uns 1000 impressionen im,durchschnitt kosten das heißt wie viel,geld wie im durchschnitt ausgeben müssen,um unsere werbung tausend menschen,auszustrahlen ihr habt ihr einmal zwei,screenshots links einmal ergebnisse von,facebook als manager und rechts einmal,ergebnisse von tik tok ex-manager kreis,nun einmal die cpm kosten auf beiden,seiten ein und nun dürftet ihr schon,einen gravierenden unterschied,feststellen tik tok es vor allem im,dachraum haben einfach eine verdammt,günstige cpm zunächst einmal setzt sich,die cpm aus folgenden punkten zusammen,damit ihr das näher versteht erstens aus,der qualität des contents inwiefern,interagieren die menschen mit deinem,content wie lange wird sich dein video,angeschaut und kannst du mit deinem,produkt am ende den kunden,zufriedenstellt dh ist der kunde der,über die werbeanzeige gekauft hat,wirklich mit seinem kauf zufrieden somit,wirklich der algorithmus quasi in so,einem ranking ein wo gute werbeanzeigen,vor schlechten werbeanzeigen bevorzugt,werden was so viel heißt wie das gute,werbeanzeigen günstiger und besser,ausgestrahlt werden zweiter punkt aus,deinem targeting wenn du eine kleinere,zielgruppe von reichweite wie,beispielsweise 100.000 menschen kg tier,ist wenn es die vertriebskanäle viel,viel schwieriger haben deine werbung,auszustrahlen weil du einfach einen,kleineren topf von menschen zur,verfügung stellt zudem kommt es noch,darauf an wie viele mitbewerber,tatsächlich die von dir ausgewählte,target ehrung im selben moment,gleichzeitig nutzen das heißt je mehr,etwas heiser die paketierung nutzen die,duh ausgewählt hast desto stärker und,kämpft es diese taxierung und somit,sinkt oder steigt die cpm,okay k

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Why Meta Ads Are BETTER Than TikTok Ads

the king and queen of advertising in the,e-commerce world right now are both,facebook ads and tick tock ads but which,one is better and why right now in this,video for the first time i'm breaking,down the data the pros and cons and my,thoughts about both platforms so stay,tuned throughout this entire video for,some gold nuggets part number one here,is data and we're gonna be going through,some different data points and this,first one is monthly active users so one,being meta meta is a container of,facebook instagram whatsapp and,messenger and for meta they have 3.59,billion monthly active users i want you,to really think about this there are 8,billion people in the world and about 60,percent of us actually have access to,the internet and tick tock a newer,platform has 1 billion which is honestly,impressive for its year-over-year growth,which we're going to get into here in a,second but based purely off of this,piece of data right here meta is way,beyond where tick tock is now out of,those platforms let's take a look into,how much of those active monthly users,are actually engaging and showing up,daily to use these social platforms so,if you look at the blue right here this,chart is for the average time spent in,minutes from each platform so here for,meta i made an average of all the,different platforms averaging to,25.5 minutes per day and on tick tock,the average user spends daily 52 minutes,so over double what the users are,spending on meta itself and the red,piece here is how many of those monthly,active users actually access the,platform every single day and use it and,for meadow to use one of their platforms,a facebook instagram messenger or,whatsapp it's 78.5 percent but tick tock,just the lone wolf as it is has 90,percent of its monthly active users,using the platform every single day,which is quite impressive as it's not,like meta with many different platforms,and types of content consumption inside,of it and the third piece of purely,logical data here that i want to touch,on is the year-over-year growth in the,last three years for these companies so,for meta and the billions of dollars in,revenue it's brought in senator we run,ads,has gone from you know a subtle 70.7,billion in 2019 up to 85.9 and,117.9 and when you look at a broader,time frame of the years you can see that,it's essentially from the creation is,just a very very consistent progression,and has continued going up every single,year and by dance which is the owner of,tick tock a company based in china in,2019 their revenue was 17 billion and,you can see in 2020 when tick tock,started taking off even more and more,their revenue doubled that's like if in,this year facebook did 70 billion and,then the next year they did over 140,billion in revenue which they have not,even touched that a couple years later,and into the third year showing previous,of 2021 by dance reported 58 billion,dollars in revenue and obviously not,every single penny is from tick tock but,overall as the company we can see that,tick tock has played a very very,significant role in the growth of this,company and the revenue coming in now on,four main topics including cost,consistency results etc we're going,through the pros and cons of these,platforms individually and the first,thing i want to cover here is the pros,and cons of starting with either of,these platforms right now so for,facebook anybody can use it it has a,great user interface it's very simple to,use it's quick and not buggy and there,are a vast amount of data points to,actually choose from based off of how,many users they have and all the,different options which we're going to,get a little more into here in a second,but a major con of starting with,facebook ads right now is the fact that,it can be very slow burning from scratch,for people starting off brand new,because when you think about it facebook,has currently over 10 million,advertisers,trying to run ads profitably on the,platform i don't know the exact number,for tick tock but obviously it's not,even comparable which is a main benefit,leading into why tick-tock is a cool,opportunity right now that is very,unique and definitely not going to last,forever and a big piece of using,tick-tock right now and a pro is the,rare opportunity for organic algorithm,virality so i'm sure as you've seen you,know maybe even some of your own tick,tocks have gotten lots of views lots of,engagement that's something that is,super under utilized even to this,current day by brands not using tiktok,to create organic content where you can,then get organic virality to a certain,degree and then can even use that,specific post add a call to action and,use it as an ad itself and a con of,starting with tick-tock ads right now is,the fact that it's a newer ad platform,with limited function overall and bugs,etc and number two what are the pros and,cons of these platforms native ad,integration and for facebook we think,about the placements that we can choose,from there's over 15 place

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