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Do you need a tiktok business account to run ads

on Tick Tock you can choose to have a,personal account or a business account,Tick Tock is building more features for,your personal accounts to help their,creator Community find more ways to,express themselves they are also,building more commercial features to,help the business Community make Tick,Tock a part of their overall business,strategy but do you need a tick tock,business account to run ads,before you know that you must want to,know the most important thing which is,different between personal accounts and,business accounts so first talk about,personal accounts a personal account is,a self-serve ads account you have,complete control over your Tick Tock ads,campaigns from adding balance set up,campaigns to optimizing Tick Tock ads,campaign in addition you must also,contact The Tick Tock support team by,yourself to assist and resolve issues,related to your ads personal accounts,give you the flexibility to experience,stick talk in different ways they are a,good choice for watching and interacting,with other people's content you can do,things like check out videos on your for,you feed use the search tool to find new,content to watch follow other people and,favorite hashtags to watch content,you're interested in creating your own,content for other people to enjoy with a,personal account you also have access to,Advanced Creator tools these tools help,you learn more about the content you,create and what your audience enjoys,this can help you build a community as a,Creator a few things you have access to,with a personal account more music and,sounds with a personal account you have,access to both sounds and Commercial,sounds business accounts only have,access to commercial sounds which is a,library of free sounds so you can use,your content for commercial purposes,change your account to private you can,change your account to private so only,users you approve can follow you and,watch your videos be eligible for the,monetization features in The Tick Tock,Creator Next program Creator next is a,program designed to help Tick Tock,creators monetize as they grow their,communities if you qualify Creator next,will get you access to features and,tools to help you grow on Tick Tock some,features within Creator next include,Tick Tock Creator Marketplace Tick Tock,Creator Marketplace is the official,collaboration platform to connect Brands,and creators on Tick Tock with Creator,Marketplace creators can collaborate,with brands on paid campaigns Tick Tock,Creator fun Creator fun helps support,creators looking for an opportunity to,be rewarded through their content top,advantages there is no cost to use an,account to run Tick Tock ads campaigns,be proactive in controlling your budget,goals and choosing the right advertising,form more flexibility in optimizing the,campaign controlling the effectiveness,of the ad this advantageous you must,manually set up everything by yourself,to run ads before we continue I spend my,hours and hours on this video so make,sure to like And subscribe I appreciate,it thanks back to the video Tick Tock,adds campaigns with large budgets,require High skill and experience it,will take a long time to get support,from Tick Tock and solve problems during,the ad running process some location,cannot Target let's talk about business,accounts both types of accounts have,features to help you create and promote,your videos like going live on Tick Tock,going live is a way for people on Tick,Tock to connect directly with their,audience in real time note you must meet,Tate's requirements and have a certain,number of followers to be able to go,live General analytics and show insights,into how your videos are performing you,can choose to see an overview of your,videos like video views profile views,and follower counts how your individual,videos are performing and learn more,about what content engages your audience,like your follow account over time and,total likes comments and shares note you,must have posted at least one public,video to access analytics learn more,about your analytics on our creator,portal or on our Tick Tock tutorial,series promote promote is an advertising,tool you can use in your Tick Tock app,that can help you do things like get,more people to discover your videos,guide more people to your website and,improve your chances to gain followers,Creator portal Creator portal is a place,for creators to learn more about things,like the basics of getting started on,Tick Tock connecting with your audience,and best practices for your videos a,website link on your profile personal,accounts that meet certain requirements,and business accounts can post a website,link on their profile now you know the,difference it's easier to chose but,anyone whose primary goal in Tick Tock,is to promote their business either a,product or service should use a business,account that's it subscribe

The above is a brief introduction to tiktok self service ads

Let's move on to the first section of tiktok self service ads

How to Create ads on Tiktok self serve ad PLatform Dashboard - The First Look #imaprotiktokads

okay so this is the first view of full,tik-tok ads self-serving platform so I,will just give you a quick overview how,to create ads on it I wouldn't be,actually creating an art but I'll just,show exactly what has to be done it's,just a brief you know walkthrough so,basically they have advertising,objective it's quite simple,traffic conversions and app installs for,conversions you have to have you know,pixels installed they have their own,visuals have come up with then there is,like okay we will take traffic and then,you can type in say you would be moving,to the actual journey which is quite,similar to Facebook but Facebook is,comprehensive square this square similar,so you'll take some say Telstar to grow,an automatic placement then you have the,option of taking the placement selecting,placements also so so you can exactly,select the placement I think the best,would be deep talk if you want to get,major exposure then promotion type could,be a website and it could be of app so,when you when you put the app when you,put the URL you get download now what an,ordered you can you can either put the,URL or you can put the app ID there is,advanced settings for the conversion so,you can link their platform is not,telling them that they have to work a,lot because just small mouse movements,are creating an issue and I think it is,more of Vida okay,so again you would be facing issues I,remember when I started using Twitter ad,platform initially I faced a lot of,issues in it and the same is with this,so it's if it would learn gradually and,eventually it will also grow audience I,think we have to so it was taking you,out of the platform which is quite,cheesy I would say it should create the,audience inside the platform I'm doing,it right away I have not created a tire,okay so they have the option of customer,file and so maybe you can upload the,customer file to match customers with,your platform maybe you would be having,emails or phone numbers which they will,match and they will create the audience,it will list of people who saw clicked,or engage with your content,I don't know how will you do that at,present so there could be a list which,you can download from your account I'm,not pretty sure about it okay this could,be done through the top pixel great list,of people who should be website so this,would be the custom audience which we,can create and it is pretty,straightforward so they have given me,the easel ID which I have installed that,I would be doing later which is in the,library,but the worst part was that it took me,outside the platform anyways,I wouldn't be doing anything because,it's optional excluded is optional,demographics all targets a,so they don't have they have not given,any search option they have the,countries listed as of now portable,targeting areas are you can target as,per the country before you cannot choose,the areas maybe let me see inside India,okay inside India they have the,segmentation has per state and maybe,state also let's dig deeper let's go,inside go okay so they have areas they,have some cities also so you can,actually target the ads as per cities so,let us select till okay it is a little,chat when you would find some pitches on,the platform gender let's take female,for for the case selection is too narrow,if Nora mataró so what I do is I will,keep it India for now I just want to see,how much audience they are so so there,this estimate of the size of the,audience that is eligible to see your,art is based on your targeting and,placement setup of how many people were,shown art again you is they are not,giving any numbers as of now but,eventually I am pretty sure that let me,go to the age yeah they are giving basic,metrics but no numbers we won't be,getting an estimate what kind of,audience you're dealing with anyways so,there is one device option also they,have given you the option of Android and,iOS you can select which is good,connection type is okay so anyways Wi-Fi,m4g whatever I will go with it I'm just,you know browsing let me put the t-shirt,this part is also interesting the whole,world is not coming in this particular,box,mm at least I'll put 5,000 okay let me,see if me it gives some numbers I was,expecting some change if any Ness run,continuously all day we have done enough,bits yet me willing even to take a KR,optimization,I'll keep hundred as Oh God nothing's,changing we'll go to next ready to load,so I think it's it's just showing you,that it would be showing the ad on all,the networks in everywhere so while you,are checking out the placements you can,even actually selected talk it will,eventually you know take the exception,and remove all of the placements you,must be a just you know making a test,campaign to understand it's uploading,its optimizing the good thing is that,their platform is quite simple you don't,have to bug a lot or play a lot it's,simpler than Twitter and then we grow,when optimized I think that this,platform really grow more smart so as,part is you can se

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Continue the next second section about tiktok self service ads

How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

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How to Run TikTok Ads 2022 | Grow Your Business With TikTok

in this tick tock advertising tutorial,i'm going to show you exactly how to run,tick talk ads for business so you can,get more traffic more sales and more,customers on what is arguably one of the,greatest advertising opportunities,available right now and that's true,whether you're doing e-commerce or drop,shipping you have an online business,you're a local brick and mortar store,you're a creator who wants to grow your,influence or pretty much anything else,you can think of this is because at,least right now while tick tock ads are,still relatively new and undiscovered,you can tap into a market on one of the,fastest growing social media sites on,the world with over one billion monthly,active users and with eight new users,joining tech talk every single second,pretty much doesn't matter who you serve,you're likely to find a large portion of,them right there on the app and actually,let's talk about that for a second,because the age thing is usually the,biggest objection people have to,advertising on tick tock and that's cool,i get it after all when tick tock first,came on the scene it did appeal to a,younger demographic but that's how every,social media platform works and will,continue to do so well into the future,it starts young and then it ages up over,time i mean hey there was a time not,that long ago when facebook was only,available to college students and now,the average age of a facebook user in,the us is 40 and a half years old so yes,if your target market is gen z then tick,tock is obviously a no-brainer for your,business especially now that tick-tock,has surpassed instagram in regards to,popularity among gen z users but a,recent report by hootsuite found that a,tick tock ad could potentially reach up,to 50.3 percent of adults in the us a,total of 130 million 962 000 and 500,people that's a lot of people and tick,tock was the most popular app downloaded,in 2020 and 2021 and yes while the,majority of people do go to tech talk,for entertainment it's not all fun and,games according to tick tock's what's,next report topics related to investing,cryptocurrency and all things finance,grew 255 last year and there's also an,active and rapidly growing personal,finance community on the app and as for,whether tick-tock ads are worth your,time or not from a business perspective,consider this tick-tock is now the,number one app for driving consumer,spending beating out tinder for that,number one spot and it just keeps,growing from there last year consumer,spending on tick tock increased by 77,up to 2.3 billion dollars and the best,part of tick tock ads is that you're,able to tap into all of this market,without spending the time and energy on,a longer term organic growth strategy so,let's dive into the details on how to,make that happen now,tiktok ads operate like pretty much any,other kind of social media ad so if,you've run facebook ads or instagram ads,or google ads or youtube ads before the,whole process is going to look pretty,familiar that said there are a few key,differences when it comes to setup and,targeting and placements and designing,your overall ad for maximum,effectiveness i'm going to go through,this pretty quickly so feel free to,pause,as we go along or don't be afraid to go,back and re-watch it again as you go,through the process setting up your ads,for yourself step one is obviously to,create a tick tock advertising account,which fortunately is incredibly easy all,you need to do is go to get,started.ticktalk.com,click start now and then enter your name,and your email and your other details in,order to set up your account step 2 is,to create and install your ticktalk,pixel the way to do this is once your ad,account is set up simply go to your ads,dashboard then click on assets then,events then create pixel a pixel is,important because it enables you to,track conversions and different events,on your website not to mention then,being able to use that data to create,custom audiences on tiktok ads manager,who you can retarget in the future it,also helps to improve your tiktok ads,performance by optimizing your ads and,delivery to only be shown to those,people most likely to take action once,that's done you're pretty much ready to,get started creating your very first,campaign so click the create a campaign,button and then choose your objective if,you've run facebook ads or instagram ads,before this is going to look very,familiar and just like with facebook ads,the objective that you're going to want,to optimize for 90 of the time is,probably around conversions essentially,this is optimizing your ad in order to,get someone to take some kind of,specific action whether it's to make a,purchase or to complete an application,or to download a lead magnet to keep,things simple today though i'm just,going to choose video views give it a,name of adam's tick-tock tutorial,it's very original i'm going to leave,the split test feature off for now but,this is definitely something you're,going to want to do when you se

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TikTok Copycat: Make $55K Per Month (Without Lifting A Finger!)

step number one copy this link step,number two come over to this website,paste it over here and click on generate,step number three you can get paid money,online for this incredibly viral Niche,right now you don't need a camera for,this we're not going to be creating any,of our own content in fact we don't even,need any social media following,whatsoever on Tick Tock Instagram,YouTube Facebook I'm gonna teach you how,to do this without creating any single,content of your own,thank you,all you need is the ability to copy this,link over here whether it's on your,mobile phone or your PC and then come,over to this website where we're going,to paste this exact same link and click,on generate both these platforms are,completely free and anybody can do this,and make multiple streams of income,online in fact every second of this,video is bringing you closer to ten,thousand dollars a month utilizing Tick,Tock without even creating your own,content I suggest pay close attention to,this video and watch every single step,that I'm going to be showing you because,I'm going to lay out this entire,tutorial in the most simplest,step-by-step tutorial for you guys so,that you can easily understand this by,the end of this video and get rolling,and do this yourself you'll see this,person over here called worldlock is,approximately making anywhere between,five hundred and three thousand dollars,a day through their Tick Tock content,that they're not even recording their,own as you can see over here most of,these videos are simple views natural,videos from stock video websites that,they haven't even recorded their self,and all they're doing is is putting,their simple text over these videos,making their own simple little,motivational videos posting that on Tick,Tock and getting hundreds of thousands,even millions of views which they are,using to go and which they are using to,generate Tick Tock ad Revenue affiliate,commissions and to grow their YouTube,channels which also holds a lot more,YouTube ad Revenue so on top of tick,tock being the backbone of the entire,business it opens up various different,streams of income which is exactly what,I'm going to be showing you today and,this is really easy also because it,doesn't take a lot of time to put a tick,tock like this together maybe takes 5-10,minutes that's all it requires out of,your day and then you can continue with,whatever you're doing whether you work,on idle five still a student so this is,a great side hustle and become a main,income stream as well that hardly takes,up any time of your day here's another,good example of another page just taking,stock videos and creative comments,videos on YouTube and adding their own,motivational quotes over different,speeches that they've found off YouTube,You'll see over here if I click on the,link in the bio it will take me up to um,let's just click on open this link,anyway it will take me to some kind of,affiliate link over here so here you can,see uh they've got their Instagram,they're obviously promoting different,music albums so they're obviously some,kind of artists they're using music to,make money off of their Tick Tock I see,also over here they've got different,affiliate links to games such as,wallpaper engine bus Road Runner uh one,of the games on the Play store and the,contact button over here so they're,making various streams of income through,music and affiliate links in the link of,their bio on their Tick Tock page that,again is getting hundreds of thousands,even one or two videos over a million,views and I can actually show you one or,two smaller pages also doing this such,as this page over here called the,inspirational daily with only 33 000,followers and they are pretty much,getting way more views than the amount,of followers they have their third,latest video had over 400 000 views,seventy thousand views yes only one or,two get five thousand or six thousand,but not every single video is going to,take off but as you can see if you,remain consistent at this you will get,to a point where the algorithm is going,to push you and every single video is,going to be getting more views than,actual followers you have and the best,part about this you don't only have to,do this on Tick Tock you can replicate,this on Instagram Facebook reels which I,really recommend YouTube shorts to get,monetized on YouTube and all they do is,is copy and paste and post the same,video that you made on all these,platforms and how you open up to four,different platforms helping you go viral,so this is another great example of a,smaller page doing this and more or less,what you can expect in the beginning if,I click on one of these videos take a,look at this let's just have a look at,their latest video as you can see this,is a simple stock video of a snowy,mountain and all the quote they've got,is here is there are people in this,world,uh who faces lights up when they see you,and that's not because of what you can,do or what you can provide or how they,can

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How to Run TikTok Ads for Your Business: A Beginners Guide | TikTok Ads for Your Business

hi my name is saya and you're watching,my digital strategist YouTube channel in,this video I am going to tell you,everything that you need to know about,tick-tock,adds a step-by-step guide to help you to,understand what is the tick-tock ads how,do you use the tick-tock ads and more,are the features and benefit that you,can use it took tick-tock ads for your,business,so before we dig into it let me first,give you a quick introduction about,tick-tock ads if you are a business who,are selling a product or a service to,age group between it be or I would say I,would rather say 30 to 35 age group then,you should be learning tick-tock and so,sure because tick tock ads is getting,millions of users some hundred plus,countries or every day basis so like 14,plus million people are actively using,tick tock ads in 100 plus countries in,today's time and very soon it is,expected to take over on the Instagram,and snapchat as well so tip top is the,next big app hour you can say the next,big thing in the video marketing as it,allows you to shoot these short videos,or a micro videos wherever you may call,and it is a it allows you a lot of,filters and editing options so it is,getting popular between the millions,millions like the people who are aged,between 13 to 25 and it is the best,advertising option for you if you are,targeting a millennial target audience,so that's all about the tick tock ads,and why should be using the,so let's dive into the tick tock ads,interface to help you to tell the basics,off tick tock ads and how you can use it,for your business,so let's dive right in,so as you can see on my screen this is,the tick tock ads page interface so if,you were go there just type tick tock,ads in the Google search right and you,click on the first link right there and,you will end to this page we're gonna,create a + sign up for the account when,you sign up for the account all just,choose the first option right as in that,you're promoting your own products and,services otherwise you will not be able,to get it right so once you are able to,sign in in your Twitter ads dashboard,this is how it your dashboard will look,like and the first thing that you need,to do when you come to the tooter ads,dashboard is to set up your picture,right so how do you set up else go to,the library and click on event and in,the event you will see a picture right,select the page gets loaded and you will,see the website website picture right,here and click on manage so then it will,give you a pixel code which you can use,it to install that pixel code manually,with the help of your developer or you,can install it with one play are using,the Google tag manager if you're,familiar with the if you want to know,the complete a proper structured course,want to talk ads which is about one ha,and 30 minutes you can buy the course on,udemy the link is right there in the,disc,you know this video and I have created a,very compressive and details course on,the tick tock ads right from beginner to,advanced level so do click on the,description of this video where you will,find the training link of my course,which is uploaded on Yummie and that is,only for $10 so I do visit and enroll to,my course right there in the description,of this video so that's how you install,the Pixlr and then the next process that,you have to do is the custom conversion,right so custom conversion is something,that you are set up in the website that,what is the event that you would like to,track so I have covered that part in a,very comprehensive way in my course so,please do enroll in my course and then,you go to the campaign so there are,three types of campaigns which are,available in the tick tock ads so click,I am on the create and you will be able,to see that ok traffic campaign app,install campaign and conversion campaign,so traffic campaign is is for those,advertisers who just want to send people,to their website or landing page and,show the content conversion is is,something that you should use when your,objective is to attract a specific event,when somebody visits your website like,let's say a free download or or or maybe,applying now or any specific even that,you would like to track so that is,something that you should be using,conversion or if you want to promote,your mobile app you should be using the,mobile app install ads right so choose,your kind of advertising objective and,then give it a campaign name and then,afterwards you need to set your,targeting in the ad group,and upload all the ads right there right,so this is how you would do to set up,the tick tock eggs right so let me show,you a one test campaign which I've made,of right so let me go back to the,campaign and click on the test campaign,right there click on the ad group and,then the ads were visible the campaign,structure is similar what the Google ads,us like the campaign each campaign has,multiple ad groups and each ad group has,the multiple ads right so this is how we,campaign structure X and let me show you,th

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TikTok talks about its self-serve and performance ad tools

thank you,welcome to Market texture where you can,get smart fast with in-depth interviews,of leading technology vendors I'm Jeremy,Kagan and I'm here with Ray Chao who is,the head of global monetization product,and operations at Tick Tock and he's,going to tell us a little bit about,their new suite of products for The,Advertiser that they just announced last,month how you doing today Ray,nice to meet you again Jeremy,so you've got this obviously a billion,users got a big reach in the US as well,um where are your advertisers coming,from right now who are they trying to,reach and who do you see as your sort of,big competitors right now,I think we uh actually expanded pretty,well into different verticals right so,you can think about like,um very brand Focus the verticals like,cpg entertainment,Financial Services in terms of you know,promoting their service and also food,and beverage these are the traditional,verticals that we're leaning in a lot,when we're actually starting the,business here in the US and also across,Global but slowly slowly as our platform,gets more mature we of course pivoting,to a more self-served model to acquire,more performance driven clients for,example e-commerce is a very big sector,for us and also of course retailers in,general right so we're talking about,big box sectors or we're talking about,e-commerce platforms so these are all,our customers on the platforms we're,increasingly to see that not only those,I would say large customers they find,the routes on the platform we're also,seeing a lot of those I would say,smaller and medium-sized business,starting to engage with a more,meaningful way because they realize that,it's how they can actually expanding,their user base and also really present,themselves to the world because of our,unique I would say technology on the,content graph right so it is actually,pretty fascinating to see that you know,we're able to not only actually service,those traditional Brands but also,service those I would say SMB customer,to really engage with on the,performance-based business,well let's uh let's dive into each of,those in turn because right now you,mentioned um some self-service and some,options there can we sort of go through,what kind of advertising products do you,have and what was sort of the the,updates you announced last month at Tick,Tock world,yeah I think I want to touch base maybe,starting from the performance part I,think people all know us pretty well on,The Branding side of things because this,is uh our I would say one of the,well-known uh Aussie parts of the,business the other part of business of,course is the performance by performance,uh we can look into these by two,divisions one is on the app side of the,business right how can we actually drive,um I would say a developer success on,the platform,and the other pieces will be based on,webs it's very very much towards our us,business model in terms of everything is,a website right so how can we drive,traffic conversions uh and beneficial of,the ecosystem for our all those kind of,e-commerce focused clients in this case,so starting from the upside we recently,launched the product called smart,performance campaign it is actually my,performance campaign and this is an ad,unit it is a I would say a campaign type,so that it is actually leveraging our,inkfeed video out of units but uh the,technology behind it is pretty much,fully automation because we know that it,is harder and harder for,I would say a lot of the business owners,and also marketers to keep up with the,newest technology right it takes a lot,of time and a lot of efforts to learn,what are the new things going to be out,there and help you to travel drop your,performance but to be honest I think if,I'm the business owner I do see there's,a it's a huge burden,because my goal is to grow my business,not becoming a digital advertising,expert,right so by launching this product,especially for our app developers,they're able to focusing on launching,new gaming new apps to benefiting their,users without worrying too much about,how do they actually get into the right,users at scale so the smart performance,campaign is definitely trying to serve,that purpose by taking all those kind of,a manual optimization away but giving,them a more I would say easy access to,actually managing and also operating,their business on tick tock well let's,unpack that a little bit so if I'm,running a smart performance campaign,first off I know that generally speaking,Tick Tock has said in the past don't,create ads create tick tocks and that's,when you're trying to perform more of on,a Content basis but this is an ad,campaign so what does the creative look,like how long is it what do we have to,do to create a creative unit in this,kind of campaign,yeah Jeremy that's a very good question,so we I think again Tick Tock is a very,content based platform so creative means,a lot to us it means a lot to our,advertisers so I think for this SPC it,is actually trying to t

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How To Advertise On TikTok: 6 Simple Steps To Follow

hi everyone welcome back to technic,four's learning in this video i'll show,you how to advertise on tick tock step,by step let's get started,tick-tock ads manager provides the tools,you need to create and manage ads on,tick-tock it also offers access to a,global audience across both tik-tok and,its family of other apps you don't need,any expertise to get started it only,takes a few minutes,step 1 choose your goal,select your objective and it will,optimize your campaign accordingly,whether it's raising awareness for your,business or driving conversions,before creating an ad it is important to,first consider what your business goals,are and what you want to achieve your,advertising objective is what you want,people to do when they see your ad for,example if your goal is to get more,visitors to your website you would want,to choose the specific objective for,traffic if your goal was to get as many,eyeballs as possible to see your new,brand you would select the reach,objective,all objectives fall under three,categories awareness,consideration,and conversion,awareness is an objective that gets,people familiar with your brand or,company,consideration is an objective that gets,people to think about your business and,seek more information,conversions is an objective that,encourages people interested in your,business to buy or use your product or,service,as your business grows your campaign,objectives will change as well,so whether you are aiming for more,eyeballs more traffic or more,conversions tick tock ads manager always,provides you the options you need to,help your business grow,step 2 select your audience,reach the right people with a variety of,targeting options create a custom,audiences and look-alike audiences to,re-engage and reach people similar to,your existing customers tick-tock ads,provide you various of targeting options,for you to pinpoint the exact audience,you want your ads to be displayed to,targeting can be selected during the ad,group creation process ticktalk ads,manager supports the following targeted,dimensions,option 1 audience,create a look-alike or custom audience,its customer file engagement app,activity and website traffic or you can,exclude lookalike and custom audiences,option 2 demographics,with the gender,age location and language,option three,interests and behaviors,find users likely interested in certain,topics,deliver to user base their higher,interaction with certain interests,and for behavior deliver ads based on,users recent in-app behaviors such as,interactions with videos or creators,video behaviors includes watching liking,commenting and sharing videos by,category and creator interactions,include following or viewing creator,profiles by category,and option 4 device,target users by mobile device using,connection type,operating system operating system,version,device model,device price and carrier,once you set up targeting its smart,system will optimize ad delivery against,your campaign objective basically,tick-tock ads manager got you,take note targeting by location will,depend on placements and available,locations for each app for more details,on the logic between different,dimensions and audiences when multiple,audiences are selected please refer to,this table,next we have step 3,set your budget,enter your daily or lifetime budget and,never pay more than your comfortable,with you can adjust or pause your ad,spend at any time,moving on to step 4 design your ad,upload your own videos and images,or create a new video making tick tocks,is a breeze with its ai power tools and,native editing features,here's how you create your ad take note,there is an ad limit of 20 ads per ad,group step 1,enter your ad name input what you want,to call your ad this helps you,distinguish between ads within your ad,group the ad name is only for your,reference and it's not part of your ad,take note add name supports 512,characters step 2. select add format,select your ad format and please note,that tick-tock currently only supports,video ads,step 3 enter add details for add media,there are three options for uploading,your media one you can upload your media,from your computer directly number two,you can access your media from previous,ads here number three create a video,then choose a thumbnail choosing a cover,photo is an important part of grabbing,attention you can upload your own custom,cover photo or choose one from one of,the pre-selected images from your video,based on the length of your video up to,8 keyframes will be displayed to choose,from,then enter your text and link once,you've added the media to your ad you'll,enter the following elements that will,be displayed with your ad including,display name text call to action profile,image and url,now it is time to preview your ad,lastly step four add tracking links add,any relevant pixel or third-party,tracking urls to track your ad,performance data,then,step 5 go live when your ad is published,tick talk ads manager's marked auction,system wil

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