in this video i'm going to show you how,you can run tick tock ads to grow your,number of followers on tick tock and i,just want to clarify up front that i'm,i'm not saying this is like the best way,to grow your following on tick tock,because obviously people have done a,bunch of organic content and gained,hundreds of thousands of followers that,way,and they have you know thriving,communities from going that so i'm not,saying this is the best way this is just,something i tried and it may make sense,for some people to do this and this is,just the first test but it's thought to,make a cool video so you can kind of see,how this works and maybe if you can fit,it into your strategy so,first of all how did i do this obviously,you need access to tick-tock ads this is,what tick-tock ads looks like in general,it's very similar to facebook instagram,ads or even youtube and google ads but,you just go to ads.ticdoc.com you can,make an account and you can get started,it used to be in the past you had to,apply and they might not accept your,application now it seems like they're,letting everyone in because i do know,other people who have just,made an account and and gotten started,so,once you make your ad account um,you know you can kind of continue with,the rest of this video so i want to kind,of pause for a sec though and explain,what did i do,on the tick tock side,so i made a brand new tick tock account,andrew selfworth,music,and i wanted to keep this separate from,my other tick tock which is more of like,music marketing content kind of like my,youtube channel and so i made a music,one and what i did is i posted two,videos,on there they essentially got zero,traction i'm pretty sure they literally,had zero views each,zero followers of course zero likes,brand new account absolutely nothing,happening now it used to be in tick tock,that,you could you couldn't actually run,campaigns through an existing tick tock,account you could only run through like,a ghost account but recently they added,a feature where you can link your actual,tick tock account,to,your tick tock ads and that's how you're,able to actually like promote the videos,on your tick tock and run a campaign,optimized to get,more followers so back to the tick tock,side i'll show you the type of campaign,you would be creating so you would click,create,and obviously there's a bunch of other,setup things to make the tick tock,account like you'd have to link a card,and add money to it but type and then,link your tick talk account but i'll,kind of cover that in the context of,this as well so,when tiktok initially launched,you could only do i think reach traffic,conversions app installs video views and,leads you did not have this community,interaction which is how you get more,page followers and profile visits,so essentially click that one i'm just,going to do start over,now we have,community interaction,now with tick-tock ads,the budgeting is kind of weird so i,normally set a,a lifetime budget you have to do at,least 50 you can stop it whenever you,want though um but so like you know make,this is a nice way to make sure you,don't spend too much if you forget to,come back in the tick tock ads,and then you go to your,ad well i have to go down here and click,continue,and now we're getting into the ad group,which is kind of like facebook and,instagram's ad set,so in here is how you actually do the,targeting now the targeting on tick tock,is pretty,bad,you can't target by music genre you,can't target by artist or anything you,can target by music essentially that's,it so there's you know you can do dumb,locations but it's very limited at the,moment so i normally i think i did u.s,and canada i might have just done us,though,i'll show you the actual campaign in a,sec when we go over the results,um,then i chose i think these age ranges i,chose something in here that i'll show,you and then daily budget you have to,spend at least 20 a day that's the,minimum for tick tock ads in a campaign,so that's another downside of tick tock,compared to other ad platforms i'm,assuming over time they'll lower this,though,now optimization goal profile visit,you can do follow and that'll optimize,for that,and then that's essentially your,your ad group once you add your,your targeting and stuff here now when,you click next this is where you,actually link your your your tick tock,if you um your tick dock account if you,haven't it so here it already shows that,i have it linked but if you don't it'll,say log in with your tick tock account,that's pretty easy i just clicked the,button logged in and it linked it and,that was it so now let's actually go,over the results of this campaign,alright so we're back in the campaign,selection window i'm just going to click,on this campaign so that,the feed here gets a little less,cluttered so we can look at the data so,in total for this campaign we spent 40,dollars,and we can scroll through here and,eventually we're going to get to some,cool,data for results cost
Let's move on to the first section of songs on tiktok app ads
Tiktok Ads For Music - Worth Trying?
Tiktok Ads For Music - Worth Trying?
so over the past few months i've been,playing around with tick tock ads,because,you know a couple months back they were,running facebook campaigns trying to,promote the fact that you could now,join the ads platform and there were,some requirements back then you had to,be spending x amount of money per month,in ads and,and even now there's some limitations,you might not be able to sign up right,now but i think they've opened it a bit,so um we'll go through it so in this,video i just want to kind of,introduce you to tick tock ads short,story,it's not like it's not doing better than,facebook and instagram ads i haven't,gotten anywhere near the results of,coming in facebook and instagram ads,i'm not going to go through all my,failures in this video i might go,through some,um so let me know if you want to see the,video and everything i've done that's,failed,um this video is kind of want to,introduce you to the platform because i,think,it's going to get better over time it's,pretty new so,let's just do it this is tick tock ads,and you'll notice that if you're,familiar with facebook ads it's,essentially the same kind of deal,you have campaigns you have ad groups,which are just like facebook's ad sets,and you have ads you can have multiple,ad groups in a campaign and multiple ads,in an ad group,and create this big structure of stuff,that that works,now i don't know if they're still doing,it now but last year they gave me like,500,in free advertising money it was 300 ad,credit just for signing up,and they were gonna match one to one,whatever you did so i think i i think i,did like 200 bucks so they gave me 200,bucks for free so they gave me like 500,bucks in free ad spend,which is pretty cool right i mean just,to sign up and use it,you know that that alone made it worth,it and it was good i got that because i,probably had about 500,worth of worth of uh failures and wasted,money,just testing it out so i i guess it made,sense why they did that,um we're just going to make a campaign,i'm going to show you how this stuff,works so,you get a reach campaign traffic,campaign which is kind of like,facebook's link click campaign,app installs video views and conversions,so,let's just go with traffic spoiler alert,i've never had anything,good with traffic kind of i did manage,to get something working with deep links,um but it was very hairy so i'm just,gonna,call this uh we'll start over test,youtube you can define your budget at,the campaign level,you actually define it at the ad set,level but you can kind of cap things,here,so i'll just leave that at there for now,i'm going to click continue,and this is going to bring us into the,ad groups now my window's a little small,so that's why this thing is over here,but um you can see the structure just,like facebook and over here we can see,the audience size so i'm going to stick,here,now we're going to be sending people to,a website,and you can run on automatic placements,if you click select placements you can,see you can run a tick tock,news feed app series helo and pango,these are just other,apps that this company owns i've been,doing just tick tock i think i might,have tried this for other ones,if one campaign but i i feel like tic,toc is the one that most of us care,about,um user you can let people download or,you know comment on your videos if you,want,you can do automatic creative,optimization like testing out different,combinations of videos and headlines and,stuff like that,and now we get into targeting so this,stuff is like retargeting,and custom audience and look-alike,audiences because that stuff's all here,you can do custom audience retargeting,and do look-alike audience just like on,facebook,so that is cool locations are a little,bit limited,um they do have a few so like i've been,doing the us and now canada,i believe so some countries if you,select,them you can't run in a language,so i think japan has english but like i,think if i select like saudi arabia,um i think i have to have a version of,my ad,that's in their language and not every,country is the same and they might have,changed this since then but,you can't run to just any country you,want so i've just been doing canada in,the u.s,you can choose by gender you can choose,by age ranges,and then you can go to interest now this,is one of the biggest downsides of tick,tock ads,in my opinion another one will come up,don't worry,but this is one of the big ones that is,disappointment the interests are very,limited so if you just type in like,music,um you get music games culture and art,music music and instruments,musicals and singing and music,competitions,so um that's it and,if you type in pop or something or like,rap,photography or hip there's nothing,hip-hop,and so essentially what you end up doing,when you're running ads for music,is you just scroll down to culture and,art and you do,music can't pick genre and you can't,pick um if they have spotify so so,that's kind of a,that's kind of a limit right you can,click beh
After seeing the first section, I believe you have a general understanding of songs on tiktok app ads
Continue the next second section about songs on tiktok app ads
TikTok Music Promotion | How To Get Your Music Viral In 24 Hours
TikTok Music Promotion | How To Get Your Music Viral In 24 Hours
get your music heard by millions using,tech och,with over 700 million monthly active,users,tik-tok has the power to make any track,a viral hit and within as little as 24,hours it's created hits such as Old Town,Road by littleness X and more recently,blinding lights by the weekend it can,take an unheard artist to number one or,it can take a well-known artist and,completely make the track go viral,overnight it works for absolutely anyone,and we've done it ourselves we've made,an artist reach a million streams within,a matter of weeks purely because of Tech,Talk,and she had a small audience beforehand,and we use the strategy Duncan explained,to you it's a simple strategy that any,artist can be doing and it can lead to,your track going viral a lot of you,probably think take to others a little,bit cringy it's for a younger audience,you have to do stupid dances to blow off,on this platform that's not the case at,all I'm actually going to give you two,separate strategies within this video,one is for people that are happy to,create content and the other one is for,people that aren't really into creating,content themselves both work just as,effectively we've done both of these,strategies and both work so strap,yourself in get ready to learn how to,get your music to go viral within as,little as 24 hours before doing anything,else you need to ensure that your musics,actually on tik-tok a lot of,distributors has offered this more,recently so you've got dislocated you've,got ditto there are plenty of,distributors to offer tik-tok,distribution as one of their services,however you need to make sure they,actually offer this so check with your,distributor email them have a quick call,make sure they're going to get track on,the platform because that's the first,step that is key you want people to be,able to use your audio and for it to,have your track title and your name all,over it because then they can stream the,track then they can go across and find,you afterwards now it's the interesting,stuff how do you get onto the for you,page how do you make sure people are,using your track how do you trend how do,you make sure that your track is going,viral but I'm gonna tell you all that,before anything else make sure to hit,that subscribe button make sure to like,if you're enjoying the video as well we,really appreciate all the support,understand at the beginning of this,video there's actually two strategies,I'm going to be talking about the first,strategy is going to be people that,don't mind making content and are happy,to be on tik-tok themselves and the,second one is for people that don't,really want to be on tik-tok they just,want their music to be and they want,their music,be heard make sure to listen to both,though because you want to be able to,compare them you want to pick the one,which is most fitting to you most fit,into your style most authentic as well,strategy number one this strategy is the,one that we used really recently just a,couple of months ago we used this,strategy for an artist and it led to her,track getting used by over 140,000,people on the platform she now has over,one hundred and twenty thousand,followers on tech talk and the track,itself that we worked on got over a,million streams on Spotify and over a,million views on YouTube so this,strategy straight up works and she was,an unheard-of artist before literally,close to no audience so totally doable,for any of you this strategy starts by,you actually creating a Tech Talk,account create the account and make sure,you're creating content if you haven't,got tick tock has an app download it,spend some time on the platform because,it's a very unique one I always compare,it to vine it's similar to that in the,humor that it has and the way it's,edited it's short form content and the,humor of it and the editing of it is,very different to anything so you need,to be on the platform to fully,understand it but you spend some time on,the platform make sure you know what,sort of content you want to create the,content needs to be fitting for you as,an artist needs to be fitting to your,target audience,so the artists we worked with her,audience and the track was fitting to an,LGBTQ community so what she did is she,created content fitting to that she,eventually got that audience,we need to populate your actual profile,on tik-tok with content which is fitting,to an ongoing theme and fitting to your,target audience once you've done that,and make sure you you're doing this for,a couple of weeks at least you'll start,to find that you actually are getting a,Porteous if you're sticking to that,theme you're using the correct hashtags,and the context high quality you will be,getting an audience now you've got that,small audience you can start to plug the,music a little bit more so this could,either be starting a trend or telling,the narrative behind the song starting a,trend could be something as simple as a,dance routine or it could be something a,little bit more creative so
After seeing the second section, I believe you have a general understanding of songs on tiktok app ads
Continue the next third section about songs on tiktok app ads
Find TikTok trending sounds for business account fast! EASY SHORTCUT
Find TikTok trending sounds for business account fast! EASY SHORTCUT
if you have less than a thousand,followers on tick tock you may have,heard that you can get that,all-important link in bio right away,with a business account,true you might have also heard that you,can't use trending sounds in a business,account,not true but you can't use all the,trending sounds and figuring out which,ones you can use that are going to help,make your video go,viral can be tricky but i've discovered,a little shortcut that will make it,quick,and easy for you to make videos on tick,tock business,hey everyone i'm tiffany and i have a,couple of youtube channels which brings,me to tick tock because in 2021,i think that tick tock is a great way to,drive traffic to your youtube channel or,your business website or anything else,you got going on it's powerful right now,and you still have a chance to grow,fast recently i started a tick tock,account for a youtube,channel a home improvement channel that,i run with my husband,and we thought let's do a corresponding,tick tock account so i have some,experience here going back and forth,between creator and business,i actually went deep on creator versus,business in a video that,i'll link to up here and down there if,you want to check that out so before we,get into,my easy little way to find trending,sounds to use on your tick tock business,account let's just kind of get the lay,of the land here there are,three different types of accounts on,tick tock there's personal which is your,default as soon as you sign up for tick,tock you're going to have a personal,account and if you're just using it to,consume entertainment,that's great that's probably all you,need but if you're a creator,and you're interested in the analytics,you want to promote your business,then you're probably going to want to,bump up to a professional account,and there are two different types of,professional accounts one's a creator,account,and one's a business account the creator,is a lot more fun it has,all the trending sounds with the,business account you can get a,link in your bio right away you don't,have to wait to a thousand followers,like you do in creator but,business has less of those trending,sounds and they're kind of a hassle to,find,so if you're anything like me you,probably want the best of both worlds,right,and you can have it i'm speaking to the,people who have,less than a thousand followers maybe,you're on personal,maybe you're on creator but you want to,go over to business so you can get that,all important link in your profile and,then you want to be able to use trending,sounds,so you can get those views and get those,followers and get the heck,out of there so to show you how it all,looks and walk you through,this shortcut of mine let's jump right,into my computer okay,so here we are in a tick tock account of,mine that i've pretty much,abandoned i started it a few months ago,and made barely any posts i have barely,any followers and,then i got really busy on a bunch of,other stuff,it's a kind of a classic example of,if you chase two rabbits you will catch,none that's the expression my youtube,mentor,sean cannell loves to say all the time,and i gotta say he's right so,i moved on away from this but i'm gonna,use it today for the sake,of my example oh and if you're,interested in learning more about,sean cannell's video ranking academy,i've got a link to that,below so check it out if you're,interested in bringing your youtube,channel to the next level but meanwhile,back,to tick tock i am in the personal,account,and i'll go up to these three little,dots,on the right hand corner and then next i,will click,on manage account now here it shows you,just one choice pro account sounds kind,of,intimidating also sounds like it might,cost you something but don't worry,it's free and you're not committing yet,click the arrow and go to the next page,and then you will see you have two,choices here,one is creator and a lot of you might be,on creator,i was actually using the clear mind,account,on creator but i switched back to,personal for,the purpose of this example in creator,if you're not familiar with it it sounds,pretty appropriate for most of us,but we're not going to do that because,we are,laser focused on business because that's,what gets you that lincoln bio right,away,it sounds pretty high level best for,brands,retailers organizations and service,providers,well my little old meditation,channel is none of those but it doesn't,matter i click,next and we've got lots of options,meditation is i i think it's health and,wellness so,i'll select that next and then,look at that it was as easy as that,and because i had already entered my,website before now it's,automatically populating in,my profile amazing right so now,i can head right on over to the business,website,which in the rabbit department i haven't,been able to market or promote very much,but here it is my meditation shop that,sells,meditation inspiration clothing,small items i have a direct link,now from tick tock heading right to the,b
After seeing the third section, I believe you have a general understanding of songs on tiktok app ads
Continue the next fourth section about songs on tiktok app ads
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
what's up guys jordan here today we're going to
be going through tiktok ads step by step the a to ,z everything you need to know to launch your first
ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent
agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using
the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got
a presentation ready for you we're going to jump ,onto it in a second but before we do i want
to announce a quick competition on this video ,now for every one in 100 people that comment down
below with their goals for running tik tok ads ,right now i'm going to give you the chance to
win a completely free strategy call with me for ,an hour where we'll run through anything you want
to run through we break down your strategy how you ,can increase your revenue how you can increase
your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make
that happen for you so enter that competition ,let's get started with this no bs implementable
training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take
some notes and pay attention and take action on ,what you learned today let's get started okay
so tick-tock ads training first of all let's ,start off with some data we need to understand
the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads
okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per
day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as
of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its
january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks
as the second biggest app in consumer spend ,above youtube disney plus and netflix this
is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in
consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and
businesses to sell their products on the platform ,how many times have you spoken to someone they've
said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how
you can actually make the most of that so this is ,the tick tock ad structure so at the top we have
tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then
landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock
advertising account similar to the facebook ,ad manager now a ad campaign is the foundation
of your ad so we're setting up our advertising ,objectives and formats we then have ad group which
is target audiences ad placements budget and the ,bidding then we have the ad creative which is
the text and the video that will appear on our ,apps what we're physically seeing then finally our
landing page and this is the destination url that ,we are driving our potential customers too this
is the place where they will actually buy our ,products or service so when you actually have your
tick tock ad account up and running this is kind ,of what the format will look like we have our ad
manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple
ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even
be testing out multiple different ad creatives ,as well so what are the actual creative the the
creative formats that we can use on tick tock well ,we have top view on the left hand side here which
is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover
now these are the most expensive tic toc ads and ,very large brands use these and again these come
up right at the start of launching the app and it ,takes over the entire screen then have in feed ads
this is what we're going to be going through today ,and what most businesses are actually using
to generate the most revenue from tick tock ,we have branded hashtag challenges so if we
want to launch a challenge on the platform and ,then finally branded event so we want to have our
own branded stickers on uh on tick tock itself so ,people can use them when they're creating their
own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients
at the affluent agency and we're literally ,generating hundreds of thousands in new revenue
from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump
straight on to the tick tock advertising platform ,okay so the first thing we're going to do is
go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see
every
After seeing the fourth section, I believe you have a general understanding of songs on tiktok app ads
Continue the next fifth section about songs on tiktok app ads
How To Promote Music on TikTok (Make Your TikTok Sounds/Music Go VIRAL)
How To Promote Music on TikTok (Make Your TikTok Sounds/Music Go VIRAL)
if you're wondering how to get more,exposure for your music on tiktok or you,created a sound and you want that to go,viral well then guess what you're in the,right place in this video we're going to,be going over the best way to promote,your sounds promote your music in order,to get the most amount of streams the,most amount of views and to get the most,amount of people to use that sound,use that music in their videos so you,get hundreds of thousands,millions or even tens of millions of,views from it this is the number one way,to promote your music if you're a,musician or to start a trend on tick,tock if you're a small creator or even a,big creator and you want to start a,trend and literally gain hundreds of,thousands of followers,overnight this is the best way to do it,and like i said i don't care if you're,just trying to post a sound that's gonna,go viral or you wanna watch your music,career and you wanna get in front of,record labels or get in front of big,producers or something of that matter,this video is gonna show you exactly how,you could do that and how you could get,thousands of creators,influencers people the way larger,following than you to use your music to,use your sounds to make it go viral and,you'll be able to do all this,without having to do that much work no,seriously keep watching i'm about to,show you guys how you can coordinate,this without having to reach out to,hundreds or thousands of people for,those of you that don't know who i am my,name is robert benjamin and i'm the ceo,of helping people grow on tick tock i,have the number one youtube video for,several searches tik tok hashtag tick,tock algorithm how to go viral and tick,tock and so many other things and i've,dedicated my whole entire life actually,i quit working for garyvee just to help,you guys grow on tick-tock and in this,video specific to help you guys get more,exposure for your sounds and for your,music but before i go into telling you,how you're gonna do that i need you guys,to smash that subscribe button so you,never miss another episode and,i need you to go follow the creator that,i put right here i'm gonna give a shout,out in my next youtube video and on my,next podcast to somebody that goes and,follows this creator,and comments on their last video and,tags me so the biggest complaint that i,get from artists from musicians from,people just trying to get a sound to go,viral is that they can't get,enough people to use their sound or to,use their music and in most cases a lot,of people are just lazy they don't want,to hit up hundreds of people or,thousands of people to tell them to do,something be like hey i'm releasing this,sound i'm releasing this song on set,date i need you guys to all make a video,with this like ten percent of people,actually do it so you're gonna have to,reach out to thousands of people in,order to actually get people to partake,in it and i know what you're thinking,who's got time for that who wants to do,that i'm gonna tell you a way easier way,to do that in a little bit because,every single day i see so many musicians,so many creators,fail miserably at trying to start a,trend with either their song or their,music,and 99 of the time it all comes down to,them just promoting it the wrong way,and just so you guys know the reason,that big artists and big celebrities on,tick tock are able to do this and start,trends so easily is because they have a,distribution team they have a music team,behind them that is actually reaching,out to all these people and doing all,this work for them so i want to tell you,guys how you could do that without,needing any of that stuff and we all,know that the number one way to get,something to trend on tik-tok is to get,as many,creators as possible to do it when you,do this it sets off a chain reaction,because so many people are gonna duet,that thing you might even have pages,like mine,say that hey this is a trending sound,and then so many other people do it that,is the way that this actually works,people see the same thing over and over,again on the for you page where small,creators see a big creator use the sound,and then they think hey that's what i,need to do,i need to use that sound and boom my,post is going to go viral at the end of,the day you need to realize that you're,going to be successful promoting a sound,promoting music by framing it in the,right manner when you just frame it as,what's in it for you,nobody's going to want to do it people,in general especially people on tiktok,are more than happy to help you promote,your sound promote your music but you,have to frame it in a manner for what's,in it for them people are doing the wap,dance because they know it's going to,get views they need to be using your,sound or your music knowing that it's,going to get them more views,otherwise they're just going to keep on,scrolling so recently i helped at pip,music underscore promote his new song,come closer with 2am and they got over,600 videos created on tiktok with this,
After seeing the fifth section, I believe you have a general understanding of songs on tiktok app ads
Continue the next sixth section about songs on tiktok app ads
How To Create Viral TikTok Ads (Step-by-Step)
How To Create Viral TikTok Ads (Step-by-Step)
let's face it whether you're a drop,shipper brand owner agency owner or,freelancer if you're not taking,advantage of advertising on tick tock,you are missing out on some serious,games most people who start advertising,on tick tock whether that's organically,or using the paid tick tock ads manager,seem to think that there is some sort of,winning media buying strategy that's,just going to have them getting insanely,low cpms or single-digit cpas as you can,see brand right now is at 25 000 in,sales for this month and the month has,just begun,but after scaling a brand new brand to,multiple six figures per month using,tick tock ads and spending hundreds of,thousands of dollars on the platform i,can confidently tell you that the only,thing that you need to do insanely well,is the creatives,the platform is so fast-paced people on,it have the attention spans of a,goldfish telling you right now the only,way to succeed,is to create content consistently that,sets you apart from the rest,so today you're going to learn for free,exactly how i create high converting,viral tick tock ads to promote my,e-commerce products and services that,work for both posting organically and on,the paid ads managing platform as well,but first i don't want to just shovel,this information down your throat,without showing you any real-life,examples so i actually found a wow,factor product to sell this summer,ordered into my house and then went out,and shot viral organic tick-tock ads,with it and just before we get started i,do want to announce the weekly giveaway,to win a custom-built shopify,dropshipping store built by my team here,at outright,three simple steps to win all you have,to do is smash a big like on this video,comment something insightful down below,and go ahead and subscribe to the,channel those three things you're,automatically entered for your chance to,win and the winner will be announced in,my next week's video and while you're,down in the section below the first link,in the description is actually a link to,book a discovery call if you are,interested in seeing how my team here at,econ can help you with your e-commerce,goals this year all right so recently i,attempted a zero dollar dropshipping,challenge with a wow factor product that,i could promote purely organically using,the power of tik tok so that i can show,you firsthand exactly what i do to,promote my businesses now before i start,revealing all the secrets to creating,viral high converting tech talks to,promote your brand i just want to show,you a few of the ads from this challenge,that performed very well so you can get,an idea of what it is that we're going,to be talking about now i won't go,through every single one we actually,made 10 different ads on the one shoot,but i'll show you a couple of them and,perform quite well on the challenge,which by the way if you do want to see,the full challenge video i'll leave a,link to that video somewhere up here my,bro got new shorts so we went to the,beach for a photo shoot,then he showed me the reason he bought,them,gonna go buy myself a pair for the,summer now,so the product i was selling was as you,guys could tell the color changing swim,shorts was a pretty popular drop,shipping product over the years on,facebook but i figured it needed some,love on tick-tock it had all the right,elements and that wow factor that'll,catch people's attention in the first,couple seconds so that's exactly what i,did and all i did was i went out and,grabbed my friend to use as the model,you can do that if you have a friend or,family member who would fit with what,you're selling just simply ask them you,know maybe pay them a small amount of,money and go up and do a little shoot,with them so now that you have an idea,about what i'm talking about don't worry,you don't have to shoot all the content,yourself i'm going to talk about that as,well let me start showing you how i did,this and how you can get other types of,content created for your brand as well,and the keys to what i do for promoting,all my brands and finding success on,tick tock both organically and paid,right now all right so first things,first before you even think about,creating an advertisement on tick tock,you must understand these two things,first one is that you really need to,understand your customer and the,audience okay so who's your target,market who are you appealing to what,types of content do they want to see on,the platform etc etc next thing is you,want to make sure that you're planning,your pieces of content out to be,somewhere between 8 to 15 seconds long,remember when i said people have the,attention spans of a goldfish on,tick-tock that's entirely true so i,found if you go over this time limit,your watch time is likely going to,suffer which is going to lead to,decreased performance in your ads now,starting off with what not to do here's,a couple examples of ads that just,wouldn't work okay and big brands make,these mistakes all the time not only on,tick tock but just
After seeing the sixth section, I believe you have a general understanding of songs on tiktok app ads
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How Musicians Grow On TikTok // TIKTOK MUSIC MARKETING
How Musicians Grow On TikTok // TIKTOK MUSIC MARKETING
So on this channel we’ve been going over
strategies for growing your fanbase using TikTok ,but since I’m a nerd about marketing strategy
in the previous episodes of this series we have ,gone into more advanced strategy of how to grow on
TikTok but since I am always reading your comments ,and what you post in my facebook group I know that
you want some clarity on some basic functions of ,how you grow on TikTok. So in this video I’m going
to show you how you grow on TikTok and help you ,understand the rules of the road. Hi I'm Jesse Cannon a music marketing ,nerd whos teaching musicians how
to grow their fanbase from zero ,to 10,000 fans and this is Musformation. Before we get started some of this stuff may be a ,little basic to you so if you get bored feel free
to skip through the chapters of the video. So I ,want to be clear about the objective
of promoting your music on TikTok cause ,every week I talk to you all in the comments of
these videos or in the consulting calls I do and I ,feel like you all are increasingly losing the
plot here. I know you hear stories of these stars ,made on tikTok but you probably don't make
music that would do that. But what you do ,is make music that a lot of people would like
and what we’re trying to do is take advantage ,of one of the biggest opportunities in music
promotion to have some fun, express yourself ,and then have it draw attention to your music.
Unlike some of the YouTube grifters on here, ,that talk about music marketing I am not going
to gas you up with unrealistic expectations ,what I’m going to outline here is how you
get in front of the eyes of the people most ,likely to enjoy your music who will then lift
up your numbers and build your fanbase. Now I ,do want to clarify if anyone tells you something
definitely works or doesn’t on TikTok right now ,they are a fool as this app is still coming into
its own and people will redefine the rules in big ,ways in the coming years BUT these are what works
in most case scenarios. But enough of disclaimers ,so I can evade being punished by internet
know it alls in the comments... Lets go! ,Attention Span of TikTok
Ok lets first understand the main ,thing that sets TikTok apart from other social
media apps and defines this era of social media. ,When Twitter came out one of the things people
liked is the Internet was filled with long blogs, ,articles explaining things that really didn't
need 2,000 words since you just wanted to hear ,what in the hell happened. Most of us just
wanted the TLDR meaning Too Long Didn't Read ,and that led to the Tumblr trend of ending a
long story with a TLDR or what some of the more ,insufferable virgins do to my youtube videos where
I go long on subjects people want more details on ,it clearly not getting the point like they always
do annnnyyyyyywaaaayyyyyy What I am getting to ,here is that TikTok has essentially done what
Twitter has done to the article and made it in ,performative video form. Give me some information
or a fun visual and present it to me as fast as ,you can and once its done let me swipe on it. I
say all this to say when I look at your TikToks ,it seems you don't get this is the very core of
what people are looking for here in the app. ,So here is what your potential fans on TikTok are
looking for - The name of the game is how do I ,say or this in as little time as possible to where
its effective and entertaining for the viewer. ,That is to say unless a pause in your speech is
needed for affect, cut it. Unless your creating ,anticipation cut it. If a sentence is unneeded to
convey your meaning and at all superfluous cut it. ,And most of all since I see
so many of you neglect this, ,cut every single pause before you start speaking
and chop off the end of the video silence ,that's especially important since your video
spreads less if the user scrolls past it.
,So after I tell people that they immediately ask
me why theres a three minute option on TikTok if ,that's the case. Listen up here chief - a quick
look around the stats on the Internet the majority ,of what spreads on tiktok are things when that 15
second button is pressed and they are done under ,that time. And while 60 second videos still spread
the ones that are longer than 60 seconds that do ,are an exception to a exception of the rule. And
now is probably a good reason to breakdown why ,TikTok has one goal and its to keep you scrolling
through that app and if you get bored your more ,likely to leave the app. So they punish videos
with lulls and that do bad superfluous story ,telling and show them to less people and reward
the videos that keep people there. You may have ,noticed theres this trend that's growing on the
app where the video seems to cut off too soon ,like literally the last bit of the last word
doesn't even finish. This is actually because ,if the video starts its loop again its more highly
rated. N
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