[TOO EASY] My $15k+ Per Day TikTok Ads Strategy For 2023! - Shopify Dropshipping
all right guys just gonna do a real,quick refresh check right here,it's too easy,yo what is going on guys this is Boy,Soldier back in the game with a brand,new video 15K plus per day Tick Tock ad,strategy and it is simply too easy now,last year I made another video very,similar to this but this is going on in,current time and exactly what I'm doing,to scale my ads with ease in a,three-step plan so you guys can do this,too so guys make sure to stick around to,the end of the video I'll be doing a,full kind of walk through campaign setup,here,to kick off the New Year I'm going to be,doing a giveaway in the black hat,Discord group I'm gonna be taking one,student I'm gonna be scaling their store,alongside with them setting everything,up as I would my own store so if you,guys are interested in that mentorship,it is going to be absolutely free all,you have to do is be in black hat that's,where we have all the sauce anything,goes and I hope to see you in there soon,so I'm not gonna waste any time here and,we're gonna drop into a Google Docs I'm,pretty much gonna walk you through it,and then I'm actually going to walk you,through the full setup uh and we're,physically going to set up a campaign,together just so you guys can see but,yes so this is the 0 to 15K plus per day,Tick Tock ad strategy things people,always ask me about that I don't cover,too often in my videos let's go over,that one your store set up in back end I,don't pay too much attention to the,store I think what really comes first is,going to be the ads and the ad strategy,that's where I spend most of my time and,what I focus on so three Stepping Stones,before we get into the side do you want,to add on to this document is the,product the store and the creative so I,just want to go over it really fast,these are kind of requirements that you,guys really need to have in order to,have this backbone this consistent,scalability uh and as you will see as,you guys saw in my previous video I was,able to use this backbone and actually,scale it to 100K a day which is very,Advanced it's very extreme over the last,couple weeks I've spent about 500 000 in,ads and I plan on doubling that tripling,that so just these are some things you,can do to your store as well so product,I definitely always will recommend a,saturated product with a lower undercut,offer something where you can uh you,know price out your opponents using such,an offer like free plus shipping on a,very saturated process product that,doesn't cost a lot to supply places you,can find these products where you can,kind of see all the backing costs it's,not PP ads the only spy tool I currently,use and most likely will ever use just,because I like the analysis that it,actually does in current time again we,work in current time now I'm going to be,getting into some free game this is,Mania and it is absolutely free no,credit card required okay I don't think,it's like in my opinion this product,research tool is the best and it's,currently what I've been using a lot,lately and obviously you know the price,factor is huge uh if you guys want you,can go check that down below I do have,an affiliate code if you do plan on,getting like some upgraded features and,things like that but yes you can,literally go and get your first launch,launch you can find winning products,that are generated by AI you get an,analysis of all the ads on the shop how,these ads are performing um and just,different things like that it's,absolutely free go check it out so if,you guys need a link for that is down,below and you guys can get you know a,discount on that as well now when it,comes to the store the SMS bump I,typically use the five minute,abandonment flow and the 45 minute,abandonment flow I don't use emails I,think they're very cost um inefficient I,mean 100 of the traffic is on their,mobile phone along with Tick Tock so it,makes sense it adds up simplify ocu I,just keep re-up selling the same product,after the customer purchases um there's,you're gonna have a guaranteed 15 hit,rate on that so free money free free aov,increase why not and quantity breaks,bundle bear things like that um you know,those are just to wear on the front you,know before they get into checkout,they're able to increase the average,order value as well so these I believe,are Essentials to have on the store and,if I didn't have them I doubt I'd be,profitable in fact I wouldn't be so when,it comes to the creative now you're,going to need a very controlled ugc what,I mean by controlled ugc is something,that focuses directly on the product the,function the offer you can scale it,indefinitely without hitting the wrong,audience in Tick Tock everything does,come down to creative and you are,leveraging that again I don't run pixel,we're fully and only leveraging the,creative so it needs to be good and it,needs to check off all the right boxes,really quick I do want to give a huge,shout out to Celebration as well for the,New Year's you guys are able to get ugc,this is ac
Let's move on to the first section of tiktok more ads
I Bought The First 5 Things TikTok Ads Recommended To Me
I Bought The First 5 Things TikTok Ads Recommended To Me
(upbeat music),♪ This is Safiya's new intro song! ♪,- Hello friends, and
welcome to another video.,This week, I'm gonna be
buying the first five things,that TikTok ads recommend to me.,That's right, I'm gonna be giving TikTok,even more of my personal
information, a questionable move.,So, over the past few years,,we've done a few experiments
that involve buying products,from targeted ads across
social media platforms,,like Facebook, Instagram,
YouTube, and Snapchat,to see if their ad
algorithms and analytics,could match me to things I might like.,And a few months ago,,I finally relented and downloaded TikTok,,and lo and behold, there were
ads and abs, but mostly ads.,Now in general, TikTok has
actually become an environment,where companies and people interact a lot,,so I think a lot of businesses see TikTok,as a good marketing opportunity.,- Thank you Little Caesars,for the life size plush replica of me!,- And in terms
of the ads I've seen,,there's quite a wide variety.,(dramatic music),- I have been dreaming of
marriage with a rich girl.,- I've gotten ads for parks,,ads for like fake veneers and
ads for working for TikTok.,Some are for super small Etsy shops.,Some are for larger corporations.,Some play into TikTok trends,,or try to mimic the normal videos,you might see on your for you page,,and some are incredibly
low effort and confusing.,Like, what is this product,
and why is it so pixelated?,And I also know that other
people notice these ads as well,and can relate to getting blasted,by the same one for weeks on end.,- This is a plea to the
marketing people at HALARA.,Please, stop targeting me to
buy your mini tennis dress.,- Every time they open the app.,- Wow, I sure love my HALARA dress.,(sobs) It's, it's really cute!,- But TikTok does have a
very targeted algorithm.,I should know. I've been on
Edgar Allen Poe Tok before,,so maybe they do know best,,and maybe I will like
the things they show me.,So that's what we're gonna
do, buy the first five things,that TikTok ads recommend
to me and see how they do.,All right, so a couple of
quick disclaimers here.,One is that I'm gonna be
pretty much just ignoring,the first ad that comes up
right when you open the app,,because I usually find that
those are for movies, TV shows,or big companies like Credit Karma,,and I'm more interested in
their normal ad inventory,rather than the big banner ones,,which feel less targeted overall.,The other disclaimer is that
rather than just sitting,in one spot and just scrolling,until I get to all of the ads,,I'm gonna open the app up multiple times,throughout the day and
get my five ads that way,,just because that more closely replicates,the way I use TikTok on the daily,,compulsively opening the app,,scrolling through a few videos,,feeling guilty about wasting
time and then closing the app.,Alright, and with that,
let's ruin my algorithm.,Alright, so I've been scrolling,,and TikTok gave me a pretty good ad here.,This is an ad for Pizza
Hut's new limited edition,,streetwear line, Tastewear.,- They don't just sell pizza
anymore. They make streetwear.,And it's called Tastewear,
so let's get into it.,- Yes, that's right, Pizza
Hut made a track suit,,and they're advertising it to
me, which is weirdly targeted.,I am not necessarily the
world's biggest Pizza Hut fan,,but I am a huge fan of companies,doing weird PR things, including clothing.,KFC Crocs, sign me up.
Peeps Crocs, I'm there.,Pizza Hut parka, I mean, I have that.,I don't actually follow a
lot of brands on TikTok,,but I have posted a fair amount of videos,with weird clothing, including
the aforementioned Crocs,,so maybe that's what tipped them off.,So I am gonna get all of this
stuff, or as much as I can.,They have a jumpsuit that's inspired,by the plaid tablecloths
at Pizza Hut restaurants.,Then I'm gonna get their
T-shirt that is inspired,by their stained glass chandeliers,,and I'm also gonna get the slides.,They do also have a necklace,
which I'm gonna grab.,The pizza chain, oh I just
got that...pizza chain.,It's a pizza chain about the pizza chain,,Pizza Hut, pizza chain.,Two notes here, one is
that the iconic red cup,was sadly already sold out,,and also that this is not that cheap,,specifically, the track
suit is kind of expensive,,which I wouldn't really
expect from Pizza Hut,,but we're gonna get it anyways.,Dude, we're definitely gonna have to go,to Pizza Hut in this.,- You're gonna
be drippin' in Pizza Hut.,- I'm going to be as greasy
(laughing) as a Pizza Hut pizza,,sorry for the slander.,Alright, so I just got another ad,for what seems to be an
electronics mystery box.,It's from this account
called, What the Boxio,,and it's sort of cryptic.,It's almost like a cliffhanger.,This dude is just like, "Hey,
you need a box, go get one!",- So you guys know we've got
boxes, boxes, and more boxes.,I can't show you guys what's in there,,but I can tell you guys,,you guys need to go buy
one as soon as possible.,- He also does a nice sheesh at the end.,Wow, I felt so weird doin
After seeing the first section, I believe you have a general understanding of tiktok more ads
Continue the next second section about tiktok more ads
This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER
This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER
in this video you'll see for yourself,how to get your Tick Tock ad results to,go from this to more like this by,following a simple to execute five part,formula and breaking one common rule,that most gurus out there are spreading,that actually holds most Tick Tock ads,back there's this misconception out,there but it's total garbage this is,Matt Johnston and he knows what works,with Tick Tock ads he's produced and,overseen over 2 000 video ads that have,generated well over 10 billion video,views and millions of dollars in sales,according to Matt and his data he's,cracked The Tick Tock ad code with this,exact strategy and that's not fluff he,literally 10x disc click-through rates,going from one half a percent all the,way up to five percent and an overall,five times return on ad spend as a,direct result of the strategy and in,under 15 minutes you'll have all the,pieces in place to be able to replicate,his results for yourself so Matt why get,in on Tick Tock ads right now why not,stick with Facebook ads or Instagram or,YouTube Facebook ads definitely still,work but they're getting tougher and,they're really expensive the data is,obviously awful because of iOS 14 and,then the aftermath but also people are,just sort of vacating the platform,Google ads have always been expensive,and YouTube ads are getting quite,expensive so it's cheaper and more,effective when you get in on it earlier,right because Tick Tock will eventually,be there as well but that makes this,moment and probably for the next 18,months or so the moment to get there and,it's sort of like a land grab at this,time but it's a profitable landcraft and,because I know some of you are thinking,it no Tick Tock is not just a way to,advertise to teenagers and people who,still know who the musical guest on SNL,is ladies and gentlemen Megan the,stallion,what the point is tick tocks users are,aging up it might have been true if,people were like it's just the kids but,that's crap now everybody is on it I,just got off a sales call that I booked,through Tick Tock ads and this guy was,50 years old and ready to rock and roll,most of the people that I have closed,from Tick Tock have been over the age of,40. and that's not just Matt's,experience the data backs him up here so,53 percent of tick tock's users are over,30 and that's just going to continue,maturing over time so how can we get,results like you get from ads on Tick,Tock like what's your secret I think,that there's this misconception out,there that the best ad creative should,be native to the platform you know,that's some sort of like general rule,but it's total garbage in fact it needs,to be the opposite if you want to make a,YouTube ad that has the best chance of,converting you probably should shoot it,like a selfie video because the rest of,the content is extremely well shot with,great depth of field and amazing cameras,because that's what everybody's doing on,YouTube so you get the opportunity to,pattern out which is the most important,thing you're going to hear that term a,lot in the rest of this video so let's,just Define it real quick so pattern,interrupts are a scientific concept that,come from neuro-linguistic programming,and it just involves switching up a,repetitive pattern to basically snap,someone out of the days they're in since,most people consume social media,completely zoned out you need to shake,them awake so to speak because it,doesn't matter what you say in your ad,if you don't pattern interrupt nobody,will ever see it so on Tick Tock,everybody came in that was trying out,Tick-Tock ads at the beginning and we're,still at the beginning saying that you,got to make tick tocks you know the best,thing is native so selfie type videos,that look like,ugc for lack of a better term and that's,how you did Tick Tock ads but man that,does not work I mean it may work for,some but in my testing when I was first,trying that regular tick tocks that,simply had Direct response bent edited,in tick tocks shot like tick tocks I was,getting you know like 0.5.6,click-through rates and I could not,break through as soon as I started using,this scripting methodology and some of,the production stuff around it I'm,looking at five percent click-through,rates and I feel so confident in it like,I feel like I've totally corrected at,this point so how do you recommend,shooting these ads if if not like,standard organic tick tocks high,production values not like you'll spend,a bunch of money I'm saying use a good,camera and have like the YouTube,aesthetic you got to think like YouTuber,like get a nice camera or figure out how,to shoot with cinematic mode you know,and like make it look good do stuff like,depth of field lighting and stuff like,that so it's clearly like like a normal,Tick Tock it sticks out in the feed now,to be clear here Matt isn't saying make,it look like an ad either making,something that looks like this or this,is probably the worst thing you could do,so he's only saying that you need to,bump up the qualit
After seeing the second section, I believe you have a general understanding of tiktok more ads
Continue the next third section about tiktok more ads
I bought things from *TIKTOK ADS*... LET'S TEST THEM
I bought things from *TIKTOK ADS*... LET'S TEST THEM
teeny tiny little they look like pills,oh boy oh boy oh boy oh my God,this on their boobs it's just not gonna,work,well this makeup is a little bit,dramatic this is a lot for me if you're,new to my channel I don't wear my makeup,like this all the time I just filmed a,real slash Tick Tock of me recreating,Megan the stallions Grammy's makeup look,which I absolutely was in love with and,I just did this on there and then I,thought you know what while I've got,this makeup on I'm gonna sit down and,film a video I mean it does look pretty,cool if I do say so myself but I would,not leave the house with this one anyway,in today's video I'm going to be testing,some things that I bought because of,tick tock these things that I've,purchased came up as an ad on my Tick,Tock feed you know every so often when,you're scrolling you keep going you keep,going and then an ad will pop up for a,random thing it seems to be the most,random things for me sometimes it's,beauty stuff and other stuff is like,cookie dough or a mattress or something,and these are some of the things that I,was genuinely curious in and so I,ordered them I think I've done something,like this before where I bought stuff,that was on Tick Tock lives I can't,remember if I've done an ads one but,here it is today let's just get into it,by the way if you want the details about,if you want the details this makeup it's,on my Instagram I listed all of the,products that I used okay so this first,Tick Tock ad that came up I actually had,a few different brands or accounts,posting the same product and basically,what I have generally found is that a,lot of the products that come up on Tick,Tock ads are sort of like Drop Shipping,type things so the company will purchase,a load of a particular product that's,just like a wholesale type product that,buy loads of them and then like Mark up,the price loads and sell them on their,website and I mean loads of stuff is,done by Drop Shipping anyway but just a,little hack here if you click on a,product on Tick Tock it comes up say,it's like 20 quid look at the sort of,brand name that's actually written on,that product in this example it is a lip,Plumping product and type that in on,Amazon or Ebay and it will probably come,up with loads of Cheaper things because,it's all the same brand and it's just,like bulk bought and then marked up for,higher prices on people's Tick Tock,shops but the brand in particular I,ended up seeing is called at syrup,cosmetics and in this ad it looks very,extreme there is a woman testing this,and this is no more lip fillers watch,till they end she's put this on half her,lips and the side that she's put it on I,mean to be fair it looks like she's had,an allergic reaction it's definitely,very plump on the side that she put it,on but it does look a little bit,dangerous so I clicked through to their,website it was a us-based website I,believe and it said it was the syrup day,and night lip plumper reduced from 50.95,to 28.95 lies it was never 50.95 in the,first place I can guarantee you sorry I,really feel like I'm going in on this,particular company like so many other,companies do this but they'll put like,was 50 now 28 dollars to sort of entice,you and be like oh it's a good deal it's,on sale when in reality I went on Amazon,typed in the roll lip plumper because,that's what's actually written on it and,I got the exact same thing for nine,pounds this one seems to be the daytime,one this one seems to be the nighttime,one but I don't know what the difference,is I think honestly I'm just gonna put,both of them on and hope for the best I,might actually try it on one half of my,lips they're very small teeny tiny,little they look like pills in the,information it just says daytime use,ginger Essence lips plump use at night,mint Night Repair moist lips double,effect unification collocation is used,for plump lips,I'm confused let's try the daytime one,so these are my lips before,well I mean I guess you'll see if it,does anything because I'm just gonna put,it on half,oh Christ,guys it's already starting to tingle,okay it's mildly tingling right now,should I put some more on,oh boy oh boy oh boy oh boy oh God okay,it's starting to burn it's really,starting to burn it's starting to burn,ow oh you know what I've done my,lips are uneven anyway and I've just put,it on the bigger side does anyone else,have ever slightly uneven lips oh crap I,got it on my tongue I got it on my,tongue I got on my tongue why does this,happen every time I've got to say this,does not feel Pleasant it feels not nice,like it's really tingling it feels like,it's burning a bit it feels like I've,like rubbed hot chilies on my lips it's,getting worse like it actually it really,is uncomfortable okay it's been a few,minutes I just had to go and answer the,door oh my God I felt like,you I feel like I've got loads of saliva,in my mouth oh wow you know what guys it,is actually working my lips are becoming,more red on that side and I can,definitely see it's Pl
After seeing the third section, I believe you have a general understanding of tiktok more ads
Continue the next fourth section about tiktok more ads
Use These TikTok Ads Tips And Tricks To Get More Conversions | TikTok Ads Manager 101
Use These TikTok Ads Tips And Tricks To Get More Conversions | TikTok Ads Manager 101
sixty-one percent of the best,performance ads use half or more of,these tips,try them out for free,number one leverage the power of sound,the second you open tiktok it's a sound,on experience,take full advantage of this and make,music and sounds an,essential part of your storytelling or,think about telling your story through,music and,sounds for example by recontextualizing,lyrics,or interpreting them literally number,two,get your key message out early research,shows that over 63 percent,of all videos with the highest,click-through rate highlight their key,message or product,within the first three seconds so get,straight to the point and keep it short,and direct,embed your message into a narrative your,audience can relate to,and that they would expect to see on,tick tock,number three let tick-tock creators take,the lead,creators are the best at what they do,and are aware,of what's hot and what's not on the,platform,if you want to boost your ads further by,leveraging some of tick tock's most,successful creators,consider signing up for tick-tock,creator marketplace,number four ride on the latest trends,great content often revolves around,trends such as new effects,new editing styles or trending story,lines,number five keep your story authentic,and entertaining great tick-tock content,often includes an undertone of,light-heartedness,and positivity and sometimes all it,needs is an element of levity,number six shoot natively for tick-tock,leverage tick tock's immersive vertical,full screen experience and capture 100,percent,of the screen space by shooting in 916,ads shot vertically have an average of,25 percent increase in watch through,rate,number seven break the fourth wall what,makes tick-tock content truly unique,is creators addressing the community,directly,often looking the audience straight in,the eyes,make it a true dialogue by triggering,questions and provoking reactions from,the audience,number eight overlay concise and,informative texts,forty percent of the ads with the,highest vtr,apply these tips adapt your editing,style by including text overlays into,your videos,and work with effects or stickers,number nine include a strong call to,action,keep your calls to action short and,snappy and use,personal direct language whether you're,taking your audience to your website,leading them to download your app,landing them at your ecommerce portal,or issuing any other type of invitation
After seeing the fourth section, I believe you have a general understanding of tiktok more ads
Continue the next fifth section about tiktok more ads
Best TikTok Ad/Brand Campaigns You Should Know
Best TikTok Ad/Brand Campaigns You Should Know
hey everyone welcome back to filmora mvp,youtube channel today we will introduce,you to top 10 tick tock ads tick tock,brand campaigns examples worth looking,at,then let's get started,netflix wins with user generated content,netflix is the second most followed,brand on tick tock it has a massive pool,of original content such as interviews,with actors humorous skits and video,clips from the latest shows,averagely three posts per day gain over,1 million followers monthly their user,generated content has worked very well,the hashtag what's your power ar branded,effect got used by over 112 000 people,it is likely the most significant amount,of ugc for any brand on tick tock so far,elf cosmetics sets trends with tick tock,live,cosmetic brand elf is a front runner in,the best beauty brands on successful,tick tock campaign examples it is one of,the first beauty brands to market,through tiktok the beauty brand recently,created an nft collection that promotes,cryptocurrency and the group launched,its twitch channel,amazon track sales through tick tock,ambassadors,amazon is the third most hashtag,challenge brand on tick tock they,recognize influencers potential which is,why they partnered with over 40 micro,and mega influencers in a single amazon,fashion campaign as one of the best,tiktok campaign ideas to carry their,hashtag pajamajam challenge to the next,level,gymshark sets the bar for fitness on,tiktok as an early adopter,the brand posts high quality videos,consistently and has a good,understanding of its audience's desire,it shares workout videos motivational,content and a solid mix of memes which,have helped them earn over 3.3 million,fans on tick tock,marc jacobs perfects tick-tock duets,marc jacobs mastered the art of,tick-tock duets and tick-tock brand,campaigns and propelled it to be one of,the most followed brands on tick-tock,the company launched branded hashtag,challenges in the form of tick-tock,adverts and each time the tock duet,feature is utilized their hashtag,perfect as i am campaign which,constituted duets with ricky thompson,and other three influencers in summer,2020 end it with 10.4 billion views the,challenge aimed at encouraging self-love,celebrating pride and individuality,three massive tick-tock influencers jojo,siwa bretman rock and ricky thompson,were featured,over 13.7 billion views and more than 2,000 ugc accumulated from their campaigns,duncan warms up to gen z with charlie,dimigio,duncan is undoubtedly one of the best,food brands on tiktok it has more than,21 million likes and over 3 million,followers its popularity with gen z on,tick tock comes from their endorsement,with tick tock star charlie demilio in a,smart move a long-term sponsorship with,charlie solidified their influence since,she was already a proud duncan patron,duncan beverages appeared in over 120 of,her tick tocks mostly unsponsored,products,flighthouse is a content powerhouse,the most followed brand account on tick,tock is flighthouse running one of the,successful tick tock campaigns it has,over 30 million followers and it,specializes in producing viral social,media content especially on tick tock,videos from this brand have more likes,than any other branded account ranking,it fourth amongst the most linked,accounts on tick tock for comparison,flighthouse has over 1 billion more,likes than michael lee a tick tock star,with 50 million followers so far,flighthouse has produced 4 300 tick,tocks a greater content volume than any,other brand on the app,readable bolsters brand awareness with,suspenseful footage,red bull is one of the largest branded,content producers with over 2,60 videos which is much higher than,charlie dimiglio and addison ray its,consistent unique and humorous content,helped the brand receive around 1.2,million likes on tick tock every month,they share a hilarious flop for every,terrifying trick,the trick has far been effective at,ensuring their audiences still has,attention for them,blue diamond almonds shows brand it's,not too late to try tiktok blue diamond,almonds brand hasn't been presented on,tiktok till june 2021 this time they,launched an enticing food challenge that,highlighted their new line of spicy,almonds after partnering with three food,influencers the hashtag 28 extremes,challenge got promoted the sponsored,video with food creator at colin creates,received 322 likes and over 10.1 million,views thus becoming his most viewed,video ever so far it has received over,11.6 billion views,dick's sporting goods makes a game time,decision with tick-tock ad features,dick's sporting goods does not have the,most considerable tick-tock presence as,it only has around 42 100 followers,until they launched their first branded,hashtag challenge hashtag new fit felin,involved six influencers and inspired,1136 pieces of ugc it came to pass,without using any branded effects they,utilized tic tock's branded effect,option during their second campaign,welcome back the campaign had,accumulated 7020 ugc despite being
After seeing the fifth section, I believe you have a general understanding of tiktok more ads
Continue the next sixth section about tiktok more ads
How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips
How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips
hello everyone welcome to technic four's,learning in the previous videos i've,talked about the tick tock ads the,basics and benefits of advertising on,tiktok and i've showed you how to,advertise on tick tock step by step now,let's take a look of the different ways,to advertise on tick tock let's get,started,let's get into what tick-tock ads,actually look like tick-tock offers a,variety of different creative ad formats,for brands and businesses to explore,you've likely seen most of the different,types of your daily tick tock scroll up,here are five types of tick-tock ads we,have in feed ads brand takeover top view,branded hashtag challenge and branded,effects,with a variety of different options to,choose from it's hard to know which ad,format is best for your brand which is,why we dive into different types of,tick-tock ads and how they can work for,your business first in-field ads are the,video ads that appear in between user,videos as you scroll through your for,you page if you are unfamiliar with,tick-tock and the for you page in feed,ads are very similar to the ads you'd,see while tapping through instagram,stories you can get super creative with,inpeed ads you can include multiple call,to actions and make your video anywhere,between 9 to 15 seconds,having the opportunity to include a call,to action is a huge advantage for,example you can encourage users to shop,now download your app or visit your,website right from tick tock one thing,to keep in mind is that like any other,video on for you page in feed ads can be,scrolled past or skip pretty quickly you,only have about two to three seconds to,catch your audience's eye before they,keep scrolling in feed ads should be,full screen and should be enticing,enough to stop users from scrolling past,your content another positive to infeed,ads tiktok users can like comment share,and interact with your video just like,any other video on the for you page,here's a quick tip work with influencers,for your in feed ads,next we have brand takeover,have you ever opened tick tock and,receive an ad right away if so those are,brand takeover ads,brand takeover ads appear upon opening,the app presenting a full screen video,to your targeted audience they're one of,tick talk ads best option for delivering,mass awareness and driving direct sales,since you can place your messaging right,in front of your target audience not,only do this ad show up as soon as users,open tick tock but they can also appear,on the forum page as still images gifs,or videos including a clickable link,driving users to a landing page or a,hashtag challenge within tiktok brand,take over ads are exclusive to their,category which means that tick-tocks,make sure users don't see more than one,brand take over per day with brand,takeover ads you can expect a lot of,eyes on your content with a little,competition if you're just starting out,with tick-tock ads brand takeovers may,not be your first choice because while,super effective brand takeovers do come,at a high cost if you're a bigger brand,with a large marketing budget they are a,great option for fast growth and,reaching a large group of tick-tock,users next we have top view,top view ads are new advertising options,that builds on brand takeovers what,makes top view ads different is that,unlike branded takeover ads tick-tock,users aren't bombarded with an ad as,soon as they open the app tab view ads,are the first in-feed post after three,seconds it shows up at the top of your,forum page tick tock's most premium real,essay with up to 60 seconds of full,screen video with autoplay and sound,then we have branded hashtag challenge,branded hashtag challenges are,one-of-a-kind advertising opportunity,exclusively to tick-tock you've probably,seen branded hashtag challenges,displayed on tick-tock's discovery page,similar to regular hashtag trends and,challenges on tick-tock branded hashtag,challenges offer both organic and,sponsored opportunities for brands,they're a great way to encourage user,generated content and build brand,awareness the best part about brand,hashtag challenges you can have a ton of,fun with them they are an awesome way,for brands to collaborate and seamlessly,integrate themselves into the tik tok,culture and community,and lastly,branded effects tick tock now offers,branded shareable stickers ar filters,and lenses in their advertising mix,similar to snapchat's branded lenses,tick tock's branded defects allow brands,to design their own custom filter on the,app branded effects can be live up to 10,days at a time and are an awesome way to,encourage users to directly interact,with your brand in a fun way,and there you have it different ways to,advertise on tick tock have you tried,tik tok what are your thoughts so far,leave it on the comments down below and,before this video ends did you know that,you can run live on-demand scheduled,webinar replays with hands-free,automation and the breakthrough sales,getting features with no hosting,required,and has d
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How to Optimize TikTok Ads CTR using This Proven 4 Step Recipe
How to Optimize TikTok Ads CTR using This Proven 4 Step Recipe
hey guys danny here so in this,particular lesson we are going to,discuss on how to optimize for ctr,otherwise click-through rate,we,have been optimizing for click-through,rate for the longest time ever since the,days of good old facebook okay ever,since i've been doing lead generation,which has now been for over eight years,ctr is one of the main points,that we look at in the kpi,in order to kind of determine what our,next step is going to be okay we heavily,heavily focused on local and we've been,doing this for you know ever since we,really started and it's been working,great and we've used the same strategy,now over on tiktok and it does it does,well okay now there are some other kpis,that are important to look at again the,way we do things and again like i've,always mentioned test test test right,the three t's you really have to look at,the bigger picture of the entire picture,before you say okay like i'm only gonna,look at ctr and that is it because again,like i mentioned things change and even,though we do primarily look at ctr when,we optimize ads and tweak things ctr is,not the like the 100 final decision,whether something's going to be changed,or not because we have had ads that have,had a low ctr but the cpl has been great,the conversion has been great so it,would be stupid for us to kill that if,it's doing wonders in other areas okay,so again make sure you look at the,entire landscape before you start making,decisions just based on one single kpi,factor okay but again in this lesson i'm,going to discuss what we look at when it,comes to optimizing for ctr and if you,know we get something that's lower than,the baseline a different couple things,that we look at and how the ads,especially on tick tock really play a,factor in what your ctr ought to be so,first things first let's take a look at,the computer here and i'm going to get,to the ipad here in a second,so this is one of our ad accounts that,we have here on just some of the,campaigns that we were running and i,just picked you know a couple here a,couple dozen or so just to show you what,the kpi looks like for what the ctr,looks like on some of these different,campaigns here okay so as you can see,here you know we have this ad here has,spent almost two grand has had a two,point three four percent uh ctr which is,pretty good plus three one point one,five one point one one three point oh,two 0.95 over one over one over one over,two over one over one under one here but,it's still spending and it's still,generating pretty decent results from,what we are you know needing this,campaign to achieve right now in general,right generally speaking of course this,really depends on the industries,campaigns budget and so forth but,generally,we like to have a ctr of at least one,percent now i know there are a couple,blog articles out there and some have,been posted a couple years ago that you,know have a much lower standard of what,that ctr percentage would be based on,the industry for example like in the,medical space i i believe this was a,couple years ago maybe four or five,years ago there was an article posted,that the ctr for the healthcare paid,advertising space,should be at least 0.65,now in my opinion that's really setting,the bar super low again what we strive,for is at least one percent if we're,doing north of that,then we're good right as long as our,other kpis are in place too right cpcs,especially cpls and ultimately the,result after the conversion if it's,south if it's under one percent then,this is where the optimization comes,into play and this is really where this,lesson takes factor in terms of what we,need to do in order to optimize,for a better click-through rate let's,say you're not getting that,click-through rate what do you need to,do well this is what we're going to be,covering here now now tick-tock right,tick-tock like i mentioned before 100,character max on the ad copy so you,really don't have a lot of play,when it comes to the ad copy so what,does that mean and this is one of the,first things that we're going to be,covering here your ad copy,needs to be,super specific okay so add copy,p this is a peanut our ad copy needs to,be,super specific okay,now,when it comes to the ad copy that we put,on there we literally just give them the,offer okay again this is tick tock you,know the mentality of tic toc is that,they're just scrolling and scrolling and,scrolling and scrolling and if your ad,doesn't look like an ad then you're,pretty much in the rotation you're,scrolling and scrolling as long as you,have a good hook good video good story,within 15 20 seconds or whatever how,long your video is then your ad copy,needs to be as specific as possible in,order to get them to do what to click on,the ad right because that's the ultimate,goal with the ad copy and the creative,is for them to click on it because if,they're not clicking on anything,then what's the point what are you even,doing right so it needs to be super okay,super specific and like i
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