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How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips

hello everyone welcome to technic four's,learning in the previous videos i've,talked about the tick tock ads the,basics and benefits of advertising on,tiktok and i've showed you how to,advertise on tick tock step by step now,let's take a look of the different ways,to advertise on tick tock let's get,started,let's get into what tick-tock ads,actually look like tick-tock offers a,variety of different creative ad formats,for brands and businesses to explore,you've likely seen most of the different,types of your daily tick tock scroll up,here are five types of tick-tock ads we,have in feed ads brand takeover top view,branded hashtag challenge and branded,effects,with a variety of different options to,choose from it's hard to know which ad,format is best for your brand which is,why we dive into different types of,tick-tock ads and how they can work for,your business first in-field ads are the,video ads that appear in between user,videos as you scroll through your for,you page if you are unfamiliar with,tick-tock and the for you page in feed,ads are very similar to the ads you'd,see while tapping through instagram,stories you can get super creative with,inpeed ads you can include multiple call,to actions and make your video anywhere,between 9 to 15 seconds,having the opportunity to include a call,to action is a huge advantage for,example you can encourage users to shop,now download your app or visit your,website right from tick tock one thing,to keep in mind is that like any other,video on for you page in feed ads can be,scrolled past or skip pretty quickly you,only have about two to three seconds to,catch your audience's eye before they,keep scrolling in feed ads should be,full screen and should be enticing,enough to stop users from scrolling past,your content another positive to infeed,ads tiktok users can like comment share,and interact with your video just like,any other video on the for you page,here's a quick tip work with influencers,for your in feed ads,next we have brand takeover,have you ever opened tick tock and,receive an ad right away if so those are,brand takeover ads,brand takeover ads appear upon opening,the app presenting a full screen video,to your targeted audience they're one of,tick talk ads best option for delivering,mass awareness and driving direct sales,since you can place your messaging right,in front of your target audience not,only do this ad show up as soon as users,open tick tock but they can also appear,on the forum page as still images gifs,or videos including a clickable link,driving users to a landing page or a,hashtag challenge within tiktok brand,take over ads are exclusive to their,category which means that tick-tocks,make sure users don't see more than one,brand take over per day with brand,takeover ads you can expect a lot of,eyes on your content with a little,competition if you're just starting out,with tick-tock ads brand takeovers may,not be your first choice because while,super effective brand takeovers do come,at a high cost if you're a bigger brand,with a large marketing budget they are a,great option for fast growth and,reaching a large group of tick-tock,users next we have top view,top view ads are new advertising options,that builds on brand takeovers what,makes top view ads different is that,unlike branded takeover ads tick-tock,users aren't bombarded with an ad as,soon as they open the app tab view ads,are the first in-feed post after three,seconds it shows up at the top of your,forum page tick tock's most premium real,essay with up to 60 seconds of full,screen video with autoplay and sound,then we have branded hashtag challenge,branded hashtag challenges are,one-of-a-kind advertising opportunity,exclusively to tick-tock you've probably,seen branded hashtag challenges,displayed on tick-tock's discovery page,similar to regular hashtag trends and,challenges on tick-tock branded hashtag,challenges offer both organic and,sponsored opportunities for brands,they're a great way to encourage user,generated content and build brand,awareness the best part about brand,hashtag challenges you can have a ton of,fun with them they are an awesome way,for brands to collaborate and seamlessly,integrate themselves into the tik tok,culture and community,and lastly,branded effects tick tock now offers,branded shareable stickers ar filters,and lenses in their advertising mix,similar to snapchat's branded lenses,tick tock's branded defects allow brands,to design their own custom filter on the,app branded effects can be live up to 10,days at a time and are an awesome way to,encourage users to directly interact,with your brand in a fun way,and there you have it different ways to,advertise on tick tock have you tried,tik tok what are your thoughts so far,leave it on the comments down below and,before this video ends did you know that,you can run live on-demand scheduled,webinar replays with hands-free,automation and the breakthrough sales,getting features with no hosting,required,and has d

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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to  be going through tiktok ads step by step the a to  ,z everything you need to know to launch your first  ad on the platform today now we're currently using  ,tick tock in our marketing agency the affluent  agency and we're generating a ridiculous amount  ,of new revenue for our clients at the moment using  the platform i cannot wait to bring this to you  ,guys today it's been a long time coming i've got  a presentation ready for you we're going to jump  ,onto it in a second but before we do i want  to announce a quick competition on this video  ,now for every one in 100 people that comment down  below with their goals for running tik tok ads  ,right now i'm going to give you the chance to  win a completely free strategy call with me for  ,an hour where we'll run through anything you want  to run through we break down your strategy how you  ,can increase your revenue how you can increase  your roads on whatever platform you're using  ,we're gonna jump on that call we're gonna make  that happen for you so enter that competition  ,let's get started with this no bs implementable  training but do me a favor stop what you're doing  ,right now whatever it is shut down your tabs take  some notes and pay attention and take action on  ,what you learned today let's get started okay  so tick-tock ads training first of all let's  ,start off with some data we need to understand  the opportunity here now tik tok was the most  ,downloaded app in 2020 with 850 million downloads  okay tiktok has 1.1 billion active users worldwide  ,with 90 of users using the app multiple times per  day so we can get ourselves in front of our ideal  ,customer multiple times a day on average now as  of january 2021 tick tock raked in 128 million in  ,user spending marking an increase of 380 from its  january 2020 revenue so it's growing year on year  ,almost 4x in user revenue now take top ranks  as the second biggest app in consumer spend  ,above youtube disney plus and netflix this  is probably the uh the biggest stat on this  ,screen ranking above youtube and netflix in  consumer spend is absolutely ridiculous so  ,it's a monumental opportunity for people and  businesses to sell their products on the platform  ,how many times have you spoken to someone they've  said ah i found that product on tick tock it's  ,happening a lot these days so let's jump on to how  you can actually make the most of that so this is  ,the tick tock ad structure so at the top we have  tick tocks ad manager then we have ad campaigns  ,we have ad groups we have ad creative and then  landing pages to break these down one by one tick  ,doc ads manager is where you manage your ticktock  advertising account similar to the facebook  ,ad manager now a ad campaign is the foundation  of your ad so we're setting up our advertising  ,objectives and formats we then have ad group which  is target audiences ad placements budget and the  ,bidding then we have the ad creative which is  the text and the video that will appear on our  ,apps what we're physically seeing then finally our  landing page and this is the destination url that  ,we are driving our potential customers too this  is the place where they will actually buy our  ,products or service so when you actually have your  tick tock ad account up and running this is kind  ,of what the format will look like we have our ad  manager at the top we have campaigns beneath that  ,then inside an ad campaign we would have multiple  ad groups so we'll be testing out multiple  ,audiences and inside those audiences we may even  be testing out multiple different ad creatives  ,as well so what are the actual creative the the  creative formats that we can use on tick tock well  ,we have top view on the left hand side here which  is like a full-size video which shows up when we  ,launch the app we don't have brand tank takeover  now these are the most expensive tic toc ads and  ,very large brands use these and again these come  up right at the start of launching the app and it  ,takes over the entire screen then have in feed ads  this is what we're going to be going through today  ,and what most businesses are actually using  to generate the most revenue from tick tock  ,we have branded hashtag challenges so if we  want to launch a challenge on the platform and  ,then finally branded event so we want to have our  own branded stickers on uh on tick tock itself so  ,people can use them when they're creating their  own content but as i said in feed ads it's the  ,ad format we use for our tiktok ad clients  at the affluent agency and we're literally  ,generating hundreds of thousands in new revenue  from infeed ads alone so that's what i'm going to  ,show you today so without further ado let's jump  straight on to the tick tock advertising platform  ,okay so the first thing we're going to do is  go over to ticktock.com forward slash business  ,i'm just going to zoom in here so you can see  every

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Tutorial | Reasons Why Your TikTok Ads Are Rejected - TikTok Ads Manager 101

Tutorial | Reasons Why Your TikTok Ads Are Rejected - TikTok Ads Manager 101

are your tic toc ads getting rejected,are you not sure if your content is,being accepted,today we are going to take a look at the,top reasons the tick tock ads,are rejected,hi everybody welcome to the tick tock,ads manager 101 series,i'm peter and i'm here to help you,through your tick tock advertising,journey,our mission is to help you successfully,launch your very first campaign on tick,tock,so let's get started,for this episode we will talk about the,ad creatives and common reasons why ads,are rejected,now on tick tock we ensure a safe and,authentic user experience by holding,advertisers to a high standard for the,content they promote on our platforms,which is why we review each ad to make,sure it complies with our ad creative,policies,and local regulations now i have,personally come across many ad creatives,that have been,rejected due to various reasons and i'm,here to help you understand some of them,so that when you start your campaign,you're already aware of what not to do,so let's take a look at our first reason,that many ads get rejected,the ads that make exaggerated overstated,or misleading claims about product,performance is clearly,not compliant with our policies like an,ad that says they are going to give,twenty thousand dollars once you sign up,without any proof,or if this particular product says,you're going to lose 15 pounds in one,month,basically any weight loss claims i have,another one too,this product will give you 100,satisfaction in life,these absolute claims are not encouraged,on our platform and our review team,will reject any such ads if you look at,the caption in the first one it says 100,natural herbal cream number one of the,whole world,absolute terms and the second one says,use this service and get married,in three days well that's not okay,now let's talk about the second reason,that ads get rejected,which is if ads show products or,services from a prohibited industry,i have seen a lot of ads get rejected,for this particular reason,it's really important for you to know,the list of prohibited,items from your own market tick tock has,always maintained,very strong policies for an authentic,and safe user experience,which is why we don't allow items like,illegal drugs or,adult content you can have a look at the,whole list,if you visit the help center link in,your ads platform,the first part contains the products or,services which are currently prohibited,in all countries and regions like,cigarettes weapons gambling political,ads and more,and the second part contains the list,from various different markets,now we come to the third reason and this,is important guys,if the products and prices in the ads,are not consistent or relevant to the,products and prices on the promoted,website,the ad will be rejected for example,if the product shown in the ad creative,is different,than from the landing page or the price,shown in the creative is,inconsistent with the price on the,website then our review team,rejects the ad in the first creative the,ad,introduces a facial essence for oily,skin in the video but,shows a car on the website the second ad,states a discount of,up to 30 percent off but on the website,you can see,up to 50 percent off and then in the,third one the website is too vague to,determine,if there is any relevancy at all,moving on to the next one the promoted,website does not function properly or,does not contain information required by,local regulations,this is another common reason for,rejection,for example websites that don't open,properly,websites that are not mobile friendly,websites that don't contain the contact,information of the seller,or websites without a clearly stated,refund or return policy,we at tick tock ensure that it's not,just the ad creative that is important,but also the website that you are,promoting and that should comply with,the local rules so as to safeguard our,users,moving on the next reason has to do with,issues of the ads,texts or captions for example ads with,spelling errors,excessive or distracting capitalization,of certain words,or using symbols in place of letters,there could also be issues like,incomplete texts and videos,grammar mistakes or text logos that have,been covered by stickers,check this out first we have the,incorrect spelling of the word sale,and also notice certain letters are,capitalized and certain letters are not,second we have the use of the at sign in,the question mark,there's also the spelling mistake of,sale not to mention,the capitalization again third,there is a very cute cat sticker,covering the main logo,for example if the ad creative has low,resolution that is blurry,a part of the creative is covered up,with black bars,or if it looks pixelated it gets,rejected,i have also seen some uploaded ads,without any sound or,audio this can be a bad experience for,our users,after their streak of user generated,content and hence,these are rejected you also need to,ensure that the audio quality is decent,if your audio quality sounds li

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I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)

I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)

in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe

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TikTok Ads Traffic Campaign Tutorial

TikTok Ads Traffic Campaign Tutorial

what's going on guys my name is jerry,today i'm going to show you how to get,started,with tick tock ads specifically how to,run a,ad campaign on tick tock um that being,said if you don't know much about me,obviously i'm jerry like i said i'm a,creative,advertiser as well as a tick talker,yeah i know pretty crazy huh but anyways,that's not what we're here for today i'm,gonna show you and give you insights,on the tick tock ad platform to best,leverage your marketing efforts,specifically on tick tock,so first things first if you haven't,already you're gonna have to set up a,tick tock ad account,if you haven't done that i'm gonna link,it down below direct link all you have,to do is sign,up once that's done you're going to be,given access to,a tick tock ad account and you'll be,able to,access the ad platform once we're here,all you have to do is click on campaign,click create and you're going to end up,on this page,so before we get started the tick tock,ad campaigns are structured,in sort of like three tiers you have,your campaign which is the page that,we're on right now,ad groups and the ads if you're not,familiar with this i'm going to go ahead,and give you the rundown,once we're at those specific stages but,for now let's take a look at the,advertising objectives,as you can see we have five different,objectives to choose from,one is reach traffic conversions app,installs and video views,which objective you choose is going to,be completely dependent on,the outcomes that you want for your,campaign,uh for today's intents and purposes,we're just going to go ahead and go with,the simple traffic campaign just to get,acquainted with the platform,and i'm going to show you how i would go,about setting up a campaign,so first things first let's go ahead and,rename this it's always good to be tidy,with your names,so that when you're on the platform and,you can just,analyze your campaign to add a bird's,eye view,so call it traffic test we're not going,to do any split testing right now,again i'm just going to make up like a,hypothetical campaign and show you how,i would go about setting up ads on the,platform,hit continue now once we hit continue,we're going to be presented,now we're at the ad group level let's,use that same practice that we use,stay tidy you don't want ad group 202,we don't want that we went nice and,clean,so let's call it ad group test,all right awesome now let's move on to,placement so when it comes to placements,i do,highly recommend that you untoggle,everything except tick tock,the reason being is right off the bat,depending on if you're trying to appeal,to a global audience or not,some of these aren't going to be ran so,for example,viggo is in india hello is in india as,well,and pangol is in japan korea and taiwan,so there's no need for that,and one of the advantages of doing so is,also only having to worry about,one creative type in terms of how it's,formatted which would be,the tick tock native creative that right,pretty cool,all right so now that we have that,untoggled,we're gonna move on okay it's lagging,just a sec,let's give it a moment,all right cool good to go now let's move,on to the ad details we're given,two promotion type options apps or,website,we're just going to stick to website,let's set a theme for this campaign,let's say that we were running an,ad to get a book sale i think that's a,good example,uh what we're going to do is i'm going,to set up,the url as my,website but in this specific scenario,you're going to want to set up your,specific product page or,landing page depending on what your,objective is right,and definitely go to advanced settings,and toggle pixel,so for those of y'all that aren't,familiar with what a tic toc pixel is,what it does,i'm going to give you a brief brief,overview so essentially a pixel,is a piece of code that you install onto,your website which essentially lets you,track,uh user behaviors on your site so let's,say for example,you can set up an event for add to cart,you can set up an event for,view page you can set up an event for,initiate checkouts purchases,pretty much everything lead submissions,contact forms,etc so depending on what it is that you,want to accomplish you're going to have,to set up your pixel appropriately,now if you haven't done that i made,another video going more in depth on how,to properly install that pixel onto your,page,uh so definitely check that out i'm,going to link it down below,for now i don't necessarily have a pixel,event for,let's say a purchase so i'm just going,to go ahead and put,page view again if you're going for,purchases by all means like toggle,purchase or whatever funnel,event you're actually trying to attain,right depending on the stage of the,funnel that you're targeting,now display name we're going to go ahead,and call it marketing and,this is essentially your username on,tick tock one thing to note,you don't need a tick tock profile in,order to,run ads on the platform so if you don't,even have a profile but yo

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Stop Wasting Money On Ads That Don't Work - Here is How To Create TikTok Ads That Convert

Stop Wasting Money On Ads That Don't Work - Here is How To Create TikTok Ads That Convert

so you want to create Tick Tock ads that,convert well you are in the right place,in today's video we're going to be going,over tools that you can use to find,inspiration to create ads proven,Frameworks that you can go through and,Implement and also best practices for,creating Tick Tock ads by the end of,today's video you will have everything,that you need to start creating High,converting Tick Tock as no matter what,your budget Niche or experience is and,for those who don't already have a tick,tock ads account created I encourage you,to check out the link down below you,will find a limited time deal I've,actually partnered with Tick Tock to,have a limited time deal for anybody who,is watching this video so be sure to,check that out now before we start,jumping into what does work for tick,tock ads I do want to quickly address,things that do not work so here are,things that do not work when it comes to,tick tock ads so the first thing is just,copying and pasting your Facebook ads or,ads from other platforms into Tick Tock,you can see this first brand right here,they essentially took their Facebook ad,and pasted it into Tick Tock and you can,see even the lettering is cut off almost,the format isn't correct and it very,much looks like an ad people on Tick,Tock they're they're used to seeing tick,tocks the ads that really convert look,like Tick Tock so that's a theme that,you're going to see throughout this,whole video the second mistake we see,here is not using vertical format AKA,having black bars on the top and bottom,of your ads this brand actually did,something kind of clever which you got,to give props to them but still yields,the same results as you see instead of,having the black bars they added this,little border of these bricks in this,little Christmas wreath here but still,it's still going to have lower,conversion rates it looks like an ad it,doesn't look native to the platform,people are going to scroll right past it,the third thing is over produced things,that look like very much commercials,inside of here you can see this has like,all this fancy text all these things,these confetti falling down it doesn't,look native to the platform again and,it's just not going to yield the same,results and the fourth one which is,probably very obvious is Tick Tock is a,video platform if you just take images,of your products and trying to scroll,them through you're not going to see,great results so those are four common,things to avoid when it comes to tick,tock ads and we're gonna be going over a,couple more throughout the video as well,but now let's actually talk about how to,create Tick Tock ads that work so real,quick this may sound really simple but,one thing I want you to always remember,when it comes to tick tock ads is,there's three parts to a tick tock ad,one you have the hook which is arguably,the most important part of the ad,because if people don't continue to,watch your video then none of Nothing,Else Matters third is you have the,information or the meat of the product,now when you are creating the,information about the product I want you,to keep in mind that your information,should fall into three buckets your,information about your product or,service should either be in the form of,entertainment education or inspiration,so when you're creating your Tick Tock,ads you need to have one if not all,three of these elements when it comes to,the actual product information so ask,yourself is this video entertaining,educational or inspirational or all,three that's a super bonus if you can,get all three of those but it needs to,have at least one of those elements and,then finally it is important at the end,of your tick tocks to have a CTA a call,to action and I'll explain exactly how,important this actually is a little bit,later in the video as well that's so,that's a basic framework that we just,all need to be on the same page so now,let's actually go over a few hooks that,you can use in your Tick Tock ads as you,can see here this is a very calm common,hook it's here is a simple hack to help,you blink here's a simple hack to help,you organize your tank tops here's a,simple hack on how to clean your car,here is a simple hack on how to change,your HVAC unit things like that this is,a very this can be used on pretty much,any Niche any service any product out,there next this one is a very good,formula to follow it's do you have a,problem with X here is a solution you,can see do you have a problem with,getting curly hair use surf spray AKA,our solution and then after result I,have curly hair this next Hook is one,that is actually very native to tick,tock and is kind of a trend if you will,it's called the don't buy this buy this,instead and you can see in this example,what the user does is saying don't buy,this microphone buy this microphone,instead because of XYZ reasons after,comparing the two this is very heavy,education play and is super effective,for bringing in conversions in sales and,another one that is ver

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Get "Dirt Cheap" Leads with TikTok Ads - Real World Example - Tutorial

Get "Dirt Cheap" Leads with TikTok Ads - Real World Example - Tutorial

hey guys it's the econ bull here and,today we're gonna be taking a look at,tiktok leads ads as always we will be,using a real company and we will be,collecting leads for health insurance,which is extremely competitive and the,advertiser was actually paying 34,dollars per lead on facebook which is so,expensive i actually tried to optimize,the facebook targeting and also the,creative and i was able to reduce the,cost per lead to 23 dollars but still to,me that's pretty expensive and i think,we can really do better on tiktok so i,am going to show you how i create the,leads ads campaign the ad groups and,also the sign up forms and on top of,that i'm going to share with you some,marketing tips to reduce sign of,friction to make them leads rain,and then we will run the campaign for a,few days and see the results and we're,gonna analyze those results and i will,show you how to make an optimized,version of that campaign that will get,leads even cheaper so let's get started,in three two one,android users,cents what,are you kidding me,andrew uses are so cheap,all right so let's get started first,thing that we're going to do is log into,our tiktok ads manager account,go to campaign,and create an ad well a campaign,now here we're going to go for,consideration leads generation,and click continue,let's give it a name placements we're,gonna leave tiktok it's the only option,for the elites ads right now,um we're gonna leave user comments and,also video downloads on for the creative,type we're going to leave it off because,this is a test and i don't want tik tok,making combinations of my ads for,targeting okay so this is not an,e-commerce store right so,they,they don't have a website um,they just want people to see the ad fill,up the instant form and then they will,extract those leads from the tiktok,platform and you know put them in their,crm and then call them and you know,convert those those leads right,so,in the future once we receive some,impressions and some views we can create,custom audiences,of people that watch 100 of the video or,a look alike of people that liked the,video but for now since this account is,basically new we're not going to do any,of that we're just gonna,go very basic here for demographics we,are going to only target specific states,because these are the states that the,agent has a license to sell the health,insurance on right so we're gonna remove,united states and start adding the,states,so after adding all of the states that,this agent has a license to sell on,we're gonna move here,the gender this is a test so we're not,going to discriminate between males or,females we want to see all the genders,and then when we analyze it we'll know,okay the males convert better or the,woman's age 45 to 54 convert better the,agent told me that she gets most of her,clients that are aged from 35 to 60. so,we're going to,remove 18 to 24 and 24 25 to 34.,languages alright so,um this is for spanish-speaking people,in the united states but that speaks,spanish okay so let's,remove,no limit and put,spanish,all right we selected it,our interest and behavior,let's add,interest,so baby kids and maternity,people that,have kids,normally they are more prone to get,health insurance and life insurance,let's also see if there's like parenting,health and wellness,yes,um,personal health,health information like that one,and also,very important this one health insurance,so um tick tock is not as good as,facebook with its targeting right and,this instant interest that we chose,parenting personal health you know baby,kids maternity these are you know pretty,broad and they are going to be,overlapping and probably everybody is,going to fall into one of these,categories,but let's see maybe in the next campaign,that we do we only target for example,health insurance you know make it super,target actually let's see how,big is the audience if we only select,health insurance like super targeted so,by leaving health insurance alone the,audience is super narrow 27 000 to 34,000 people and that's people that speak,spanish from these ages and that live on,all of these states so since it's so,narrow you know even,with you know a 20 dollar budget per day,on a couple days it's gonna be,completely depleted so,we need a bigger audience we have to add,back all those other,interests that we had,so we finished adding the,remaining interests,um for device,let's show it to everybody,for targeting expansion we're going to,leave it off,and that's because when i'm creating a,campaign for testing,i don't want tik tok to change the,targeting or use the creative,optimization where they mix different,texts and different videos i i will do,that after you know but first i want to,see the analytics and decide which,things to change first and then i'll let,tick tock,do its thing right,budget and,schedule we're gonna go for 30 dollars,per day,and we're not gonna use a a cost cap,because we have no history of this uh we,don't know how it converts on tick tock,we're

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How To Export High Quality TIK TOK Videos in Premiere Pro CC

How To Export High Quality TIK TOK Videos in Premiere Pro CC

- Hey, guys, my name is Matt Johnson,,and today I wanted to show you,how to export high-quality TikTok videos,using Adobe Premiere Pro, but to save you time,,if you don't want to watch me ramble through this,entire tutorial, you can click the link,down in the video description to download my,TikTok Export presets, completely for free,,to save you time and get you exporting immediately.,Alternatively, if you want to watch my,entire exporting process, keep watching this video.,Let's just right into Adobe Premiere.,Welcome to Premiere Pro, I've already imported some,footage here, it's a time lapse,,and the first thing that you're gonna notice is, Matt,,this time lapse is horizontal, TikTok is vertical.,Yes, we'll be modifying this video,to fit the vertical TikTok format.,Let's start by creating a new sequence,by pressing Control, N on PC,,or Command, N if you're on a Mac,,to bring up the New Sequence dialogue box.,Going through Sequence Presets, go to Digital SLR 1080p,,DSLR 1080p24, and then click Settings at the top.,All of these settings are good,,the only thing that we need to change is the Frame Size.,We're gonna change the Horizontal Frame Size to 1080,,and the Vertical Frame Size to 1920.,Now, let's go down and click Save Presets,,so we don't have to make this preset again.,Alternatively, you could download my,TikTok Export Presets, linked down in the description.,Let's title this preset TikTok 1080x1920 23.976.,So, that way we know the resolution and the frame rate.,Click Okay to save this as a preset,,and with the preset selected, let's go down here,to Sequence Name, and let's name this,TikTok Timelapse, hit Okay.,Next, I'm gonna go up here and select my,time lapse video clip, and drag it down to the timeline.,Whenever the Clip Mismatch Warning comes up,,I'm gonna click Keep existing settings.,And oh, look at that, suddenly we,got a vertical video over here.,This time lapse does not fit the frame though,,so I'm gonna go down here and click on the video clip.,Then I'm gonna go up here to the Effect Controls tab,,and under Scale, I'm gonna click and drag to the right,,and that's gonna make the video clip bigger.,That looks good for scaling, remember, your main goal,is that you do not want any black bars,on the top or bottom of your video clip.,To reframe your horizontal video,,you can go up here to Position,,and where it says 540, you can click and drag left,,and that's gonna pan things left.,Drag right, pan things right.,Let's now say that I'm done editing this video,,and I'm ready to export it.,I'm gonna go to the start of the video clip,,and I'm gonna press I to set my endpoint for the video,,where Premiere knows where to start exporting.,Then I'm gonna drag over here,to the last part of the video clip,,or you can press Down to go directly to the end,,and I'm gonna press O to set the outpoint.,Next, press Control, M if you're on PC,,or Command, M if you're on Mac,,to bring up the Exports Settings dialogue box.,For Format, you're gonna want,to make sure that you've selected H.264.,For Preset, you could literally select anything,because we're gonna customize it all,,but if you have it available,,click Match Source, High bitrate.,Next, click on Output Name, and this is where you're,gonna save your rendered video file.,So, make sure that you put this,in a place where you can get to it,because you're gonna need to know where,your video file is later.,In this case, I'm gonna call it TikTok Timelapse,,and click Save here in the Renders folder.,Next, make sure that Export Video,and Export Audio are checked,,and let's go down here to the Video tab.,Under Basic Video Settings,,you're gonna want to make sure that your,width is 1080, and your height is 1920.,If it is not that, you can click this little checkbox here,,and then you can begin to make changes,to the Width and the Height.,But because this is already done,,I click this checkbox, and it's already locked in.,For Frame Rate, you want 23.976, click this checkbox,if you need to change that.,Field Order, Progressive, Aspect, Square Pixels.,NTSC, make sure that Render at Maximum Depth is checked.,This is gonna result in a higher-quality video for you.,Moving on down to Encoding Settings,,for Performance, Software Encoding is fine.,If you have hardware encoding,,it may be a little bit faster.,For Profile, make sure it's set to Main,,and for Level, make sure it's set to 4.1.,Rolling on down here,,you do not need to worry about any of these settings,until we get down to Bitrate Settings.,These settings right here are one,of the most important parts of the exporting process.,They're going to have a major impact,on the quality of your video.,Click the Bitrate Encoding dropdown,,and you're gonna see you have a few options.,Either VBR or CBR, VBR stands for variable bitrate.,Think of the bitrate as the quality of your video.,The computer is pretty good at guessing how high the bitrate,needs to be to make sure the video looks good.,But sometimes it isn't perfect,,so

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