Tutorial | What Is Learning Phase And How To Pass It | TikTok Ads Manager 101
why is the cost per conversion on my,tick tock ads fluctuating so much,what's the learning phase and how do i,pass it don't worry today,all these questions are going to be,answered,hi everybody welcome to the tick tock,ads manager 101 series,i'm peter and i'm here to help you,through your tick tock advertising,journey,our mission is to help you successfully,launch your very first tick tock,campaign,let's get started today,we will learn about learning phase,probably the least known concept yet one,of the most crucial parts of your ad,delivery process,let's start with what exactly it is,when you start a new campaign in tiktok,ads manager the back end system,starts its experimental phase where it,continuously explores new customers to,help your ads reach the right audience,by right audience we mean the people who,are most,likely to interact with your ads the,system does this by experimenting with,different,sets of audience and understanding which,works best for you,this phase is the most important part of,your ad delivery's life,cycle and we call it the learning phase,it's important to stress the point that,the learning phase is,actually an experimental phase during,this phase,fluctuation in cpa is a normal thing and,the results you get during this phase,are likely to be more unstable than the,results you will get once your campaign,is out of this phase,once tick-tock ads has collected enough,data about your campaign,it will start delivering your ads more,stably,according to historical analysis usually,an ad group can expect a stable cpa,after achieving 50 conversions the ad,group will have past the learning phase,at around this time,one important point to be noted here is,that the learning phase is,actually a background process and will,not be reflected,on your ads manager achieving 50,conversions,is the most significant indicator of the,passing of the learning phase,don't panic if your ads performance or,cost,varies abnormally this testing phase is,pretty standard and once tick-tock ads,has collected enough,data about your campaign it will start,delivering your ads more stably,don't make any adjustments like lowering,the bid or budget,deleting creatives or narrowing the,target audience during the learning,phase,as it may have a negative impact on the,learnings,if an ad group struggles to obtain at,least 20 conversions within the first 10,days,there is a high chance that this group,will not pass the learning phase,if you did not pass the learning phase,try optimizing the creative,broadening the target audience or,increasing the bid,and trying again,this is john john wants to create a,campaign to increase the sales of,bicycles on his e-commerce website,he sets up the campaign with a cost per,conversion bid,at twenty dollars and starts running his,ads his ads enter the learning phase,where the system tries to find out who,in john's target audience,is most likely to click on the ad and,buy the bicycle,during this phase his cost per,conversion may fluctuate anywhere,between,10 and 60 dollars as john registers his,50 conversions,his learning phase passes and cost per,conversion becomes more stable,with stable delivery john can now focus,on scaling up his campaign,and growing his user base,like we said earlier the learning phase,is an internal process where the system,finds the best audience for your ads,and once it does this your ad group will,deliver a stable cpa,and normally this takes about 50,conversions to achieve,so some practical advice for dealing,with the learning process,is giving yourself enough budget to pass,the learning phase,staying patient while your ad group,finds its target audience,pulling the right optimization levers,like broadening your audience,increasing your bid or trying new,creatives,if your ad group cannot deliver a stable,cpa,awesome this video was all about the,learning phase,remember we are building this series to,help you better understand the platform,and make your campaigns more successful,anything you're confused about or need,help with well you can leave us messages,in the comments below,and we'll create videos for the,top-ranked issues,see you guys next time happy,tick-tocking,you
Let's move on to the first section of tiktok ads learning phase
TikTok Ads Strategy, Best Practices, & Scaling in 2022
TikTok Ads Strategy, Best Practices, & Scaling in 2022
how's it going guys welcome to the,youtube channel my name is america hoot,and in this video we're going to be,doing a tick tock ad strategy and best,practices video we're going to cover,creative finding creative inspiration,tic toc ads best practices and scaling,strategy if you're a member in our free,telegram group chat you know all about,this giveaway we're giving away one,thousand dollars to one of the people,who commented on this video over here,and i just listed all the names who met,the requirements which was commenting a,video idea on this wheel of names right,over here ignore these ads how can i,close this ad,there we go but basically i listed all,the names on this wheel of names,and i'm going to spin it at the very end,of the video and we're going to list the,winner how's it going guys let's jump,right into it um i made this document,just quick run through of you know the,tick tock ad strategies and best,practices okay all right starting off,with the creative um tick tock is a very,creative rich platform where creative is,extremely important so there's a few,things that you're going to want to do,to make sure your creative is on point,the first note that i want you to take,is that,you should not make ads on tick tock you,should make tick tocks,that are engaging and really tick-tock,native does that make sense so basically,instead of you know the typical ad using,urgency,countdown timers very salesy type of,content,you're going to want to see what,tick-tock trends are going on and or,what kind of on-platform videos you can,recreate which shows your product in use,how to use your product,et cetera you know what i'm saying and i,included a couple of video ideas here,that you guys could use uh you can make,a how-to with your product you can make,a video of you packaging your orders you,could be replying to some karen's emails,i've seen a few people do that and their,business starts going viral because of,it because you know you can you can even,create a story,and,you know,make all of it up like pretend you know,email your business by yourself and be,like hey where's my order and you know,basically make up a fake store i've seen,some people do that saying like oh this,customer tried to scam me and it gets,loads of views gets lots of eyeballs on,their business all right and this is,with organic content by the way you,could you don't necessarily need to,spend money on tick tock to get sales i,have a couple of,friends of mine who are running,just organic posts on tiktok they post,like three to four times a day and just,their organic content is getting them,sales on autopilot okay,another video you can make is like get,to know each other so like introduce,yourself to your customers and whatnot,and ask or maybe do a q a with your,customers you can do tutorials of how to,use your products,you can uh follow some trends and,utilize these trends to show what,products and or services you offer and,why they need it okay um you could even,do some behind the scenes of like the,business you know it's kind of similar,to packaging orders but you could also,do like you know advertising photo,shoots etc um guilt trip marketing i've,seen a lot of people do this um and,you'll be surprised,these people they'll actually make a,video and they said they'll like record,their stock all their inventory and then,they'll make a video saying,guys i have to close down my business,because i ordered all this inventory and,nobody's buying it and they made it,guilt trips people it goes viral and,then they sell out it it's,it's,it's not the most you know,nice way of marketing but it works all,right,um you could do product and use,you could also reply to comments i'm,currently doing this this one tends to,work really well because you get to,connect with your audience and also,people when they see or reply to a,comment they're more encouraged to,comment because oh maybe they'll reply,to my comment you know so you can be,witty with it you can kind of be a troll,um just you know build your brand,persona your brand personality while,engaging with your audience okay,another thing that you could do is when,you're packaging an order you can shout,them out,and you don't have to tag them or find,their username by the way you can legit,be like oh the pack um today i'm,packaging bob's order or come package,bob's order with me there's so many,things on making the videos that you can,do to make your tiktok creatives really,good like utilizing all the effects and,or like voice overs the text on screen,the transitions there's so many things,you can use to make your creatives,really good and there's loads of videos,on youtube which will walk you through,like how to make really good tick tock,creatives and how to you know make or,how to edit your tick tock videos very,easy to learn i'm not going to dive into,that in this video because i primarily,want to focus about on things that you,know that you can't really find,everywhere else does that make sense um
After seeing the first section, I believe you have a general understanding of tiktok ads learning phase
Continue the next second section about tiktok ads learning phase
we all know what time of year is coming,up and if you don't know it's called Q4,which is quarter four of the year which,is when the most advertising dollars are,spent across the platforms like Tick,Tock Facebook Instagram YouTube and,Google and Q4 is one of the most,profitable times of the years if you,understand how to do it right and create,an offer that actually converts so that,way you can scale up during the holidays,in fact eCommerce sales were up over 870,billion dollars just last year and that,is only expected to grow going into Q4,so in today's video we're going step by,step and breaking down a free Tick Tock,ads course for you to apply towards Q4,with insights breakdowns account,structure and the actual overall,strategy so that way you can actually be,a dominating Force against your other,competitors in this video is for anyone,who is just starting out considering,using Tick Tock ads for Q4 or wants to,learn more about how the process works,because Tick Tock is so frequently,changing and updating its algorithm and,making adjustments to its ads manager we,wanted to provide a full strategy just,in in time for Q4 so that way you can be,fully up to date with the exact,strategies you need to know so without,waiting any longer let's get into it,now if you don't know who I am my name,is Chase chapel and over the last seven,years our agency and training has been,managing over 200 million dollars in ad,spend and has generated over a billion,dollars in sales for our clients whether,they're in lead gen B2B e-commerce or,local or even an app campaign and we,work with some of the largest brands,that you know and love whether it's,Brands like Waterboy octi Power Crunch,we literally go through and optimize and,scale up campaigns for a very successful,brand so that way they can achieve six,seven eight figures in sales and,everything that we'll be sharing this,video is all data backed so that way you,have the most clear insights on what,changes next steps forward you need to,take with your Tick Tock ads and by the,way if this video gets over 100 likes in,the first 24 hours then I'm going to be,doing a giveaway to our free Tick Tock,ads course so that way you can get full,access and I'll be giving away a free,strategy session as well and that's over,two thousand dollars in value if this,video gets over 100 likes in the first,24 hours and make sure to comment down,below your your goals for Q4 and what,you're looking to achieve with your,brand alright so here we are the free Q4,Tick Tock ads course and my name is,Chase Chapel founder of surge IO and,travel digital marketing and what is my,experience with Tick Tock ads well we,spend anywhere from 200 to 450 000 per,month on Tick Tock ads for our clients,not only that but we've placed in the,top 10 Tick Tock ad campaigns in the US,nine different times for our clients,that's literally where we show up on the,top ads as the very first few ads and,that is you know really possible due to,the amount of spend the results and,being able to achieve these kind of,campaigns and in fact we work with all,types of Brands and have access to over,100 plus different Tick Tock ad accounts,through our training and agency whether,it's local ads running campaigns with,you know proximity to the region that,they're in trying to get people in the,door or if it's an app ad where we're,optimizing for app installs and trying,to make you know the app the number one,on the app store or like eCommerce ads,where we're literally able to scale up,and see an Roi return an ad spin that is,profitable for our clients or like,Legion where we're generating calls or,generating cells for a high ticket,product in fact with one campaign we've,spent over 339 thousand dollars to get,49 000 conversions we literally break,down these exact strategies and release,them for free as well but alongside that,even with the hundreds of Brands we've,scaled to six and seven figures we break,down the exact results and share the,insights from every type of client when,we achieve those results where we've,literally gotten clients by million,views and twenty thousand emails in a,single day 38 000 pre-orders in a single,day from Tick Tock where we've had,clients get 3.7 million views 5 million,views we've had other clients be able to,scale from twenty six thousand to ninety,three thousand dollars in a single month,if you can imagine how fast your brand,could scale it's very achievable we've,had other brands be able to achieve 716,leads for a dollar 82 cost per lead,we've seen cost per clicks as low as 2,cents to a cent cost per click with,under one dollar cpms Yes you heard that,it is like old days Facebook with some,of these strategies not only that but,other clients have told us that they've,scaled 160k in the first month and then,we've had other brands tell us you know,they're achieving 500 to a million,dollar months all from the exact,strategies we're going to be sharing,and then other brands that are posting,organic videos g
After seeing the second section, I believe you have a general understanding of tiktok ads learning phase
Continue the next third section about tiktok ads learning phase
$0 to $2K/Day in 30 Days with TikTok Ads & Shopify
$0 to $2K/Day in 30 Days with TikTok Ads & Shopify
what is going on guys Noah Brewer here,back again with another video and I am,here with my boy Leighton who was a,student of mine about six to eight,months ago right around that time and uh,we actually restore to a hundred,thousand dollars in Revenue together and,since then he actually took it upon,himself to get a student for himself and,he has been coaching this student and,was actually able to take them from zero,to two thousand per day in Revenue you,know using what he taught you know,working with me and working on his own,store so now you know you've grown,multiple stores to six figures and I,thought it was very very cool so I,figured that we'd hop on a video break,down you know the entire strategy that,was used how everything worked so that,you guys can get a good idea of like how,to actually go out there and build a,store from nothing to 2K a day so as,many of you already know I've been,working with Lane for quite a long time,and I really enjoyed him as a student at,no homo and literally the second I heard,that he decided to take on a student and,brought him to 2000 per day in just 30,days we made the decision to bring,Leighton on as a coach under virally,income which is my educational company,and he's going to be helping our,students you know one-on-one coaching,basically find a winner in scale just,like he did for the student that we're,going to be talking about in this video,so if you're interested in that,definitely let us know there will be a,link to apply to work with us in the,description and you can also find,Leighton on Tick Tock he's been making,tick tocks like every day you know,sharing his strategies and his advices,on what to do so let's get right into,the case study now we're going to pretty,much expose everything except for the,product because it's still running but,uh yeah let's dive right into it so,Leighton before we get into you know,base level strategies and really in,depth on everything that you did you,kind of want to tell the story just,overview on like you know what you guys,have done with this store so far how,much revenue what was the profit you,know just let people have a good idea of,like what you built up yeah so after,building a store with you in the,mentorship,um I took what I learned and helped out,a friend of mine who is now my student,Jake and we tested a few products and,after a couple tests we found a winning,product and the first day it really,popped off with about 20 sales on the,first day and quickly we got into,scaling to 2K per day consistently and,it's been like that for the past two and,a half months now yeah I'm looking at,the Shopify graph right now I see some,spikes up to like 4K days there that's,Black Friday Cyber Monday oh yeah I see,that bro like so it's it's I can show a,screenshot on the screen but like it's,it's very very consistent for a tick,tock App Store like you guys know how it,is with Tick Tock and like but the,last month especially it's like a,straight line almost yeah and then Black,Friday is just like a Skyrocket what was,the record day on the store,record day with Black Friday we crossed,over 4 500. nice um and then,actually one of our best days was,Thanksgiving Day which surprised me and,the day before I think Black Friday yeah,Thanksgiving Day and then Black Friday,was great,um and then Cyber Monday another little,Spike there yep but like so far like you,want to talk about the total revenue and,The Profit just over the span of running,the whole store yeah so the total total,revenue in 78 days,um is a hundred and forty thousand with,about 20 margins there,um it's pretty solid one more question,before we get into the actual you know,specific strategies of like finding the,product doing the initial scaling,scaling and you know one of the one of,the shitty things that happened halfway,through which we'll get into in a minute,you were 100 growing this with Tick Tock,ads yeah like paid Tick Tock ads were,you doing Google ads or organic or like,anything else no Google ads um just,recently we've been doing Facebook still,testing on Facebook,um we tested Snapchat it did not work uh,what happened on Facebook,Facebook we're getting gnatic cards it's,still early it's been a couple oh you're,coming in now yeah it's been a couple,days uh we're getting out of cards roads,is good um obviously scaling is,differently with Facebook and I haven't,done in a while,um so we're just really in the testing,phase finding the pockets finding the,interest,um and then hopefully just scaring those,pockets and those those um those car,interests yeah that's cool and Google,ads you're also doing now or how do,those perform no we haven't we haven't,done Google ads yet,um that's something that we'll,definitely look into I would highly,recommend it I've been trying to get,into Google ads I know that there's a,lot of people that run Google ads aside,or like alongside their Tick Tock ads,because a lot of people will see a,product on Tick Tock this is great for,organic as we
After seeing the third section, I believe you have a general understanding of tiktok ads learning phase
Continue the next fourth section about tiktok ads learning phase
$4,000+ spent & 0 Sales with TikTok Ads (DO THIS TO FIX RESULTS)
$4,000+ spent & 0 Sales with TikTok Ads (DO THIS TO FIX RESULTS)
we helped take one of our students,shopify stores from spending 4 000 and,getting no sales at all before working,with us to being able to literally hop,on two calls and average 15 sales a day,from their tick tock ads and they,literally changed everything and were,completely mind blown that even after,spending all that money and seeing no,results that there could be just a few,tweaks that are backed by data that have,allowed them to up their actual sales,volume and average 15 sales a day from,their tick tock ads and be profitable,and these are the formulas that allow us,to actually achieve results and we go,through the exact data driven strategies,on how to actually implement this so,that way you can actually see success as,well everything we do is based off data,and the last thing we want to do is put,in our own personal opinion because we,want to remove all emotions and only,focus on the analytics and insights that,tell the truth in fact we've been doing,this exact strategy and been reading and,analyzing analytics across hundreds of,ad accounts over the last seven years,and have generated over a billion,dollars in sales for our clients because,of this and in today's video we're gonna,look at a live example of one of our,students and actually break down how,they were actually spending four,thousand dollars and seeing no results,at all on tick tock and having been,frustrated to being able to actually,start working with us and seeing cells,literally within a few days of actually,trying out these actual strategies and,implementing the process so make sure,you like this video subscribe because it,really does help the algorithm and we do,try to put a lot of effort into these,videos so that way you can find value so,let's get into the actual live call,aaron,chase how are you hey how are you,i'm great i want to thank you man for,the first time i finally got some,traction uh behind my ads and got you to,thank for that so,boom it's all a work in progress,amazing i love it i love it i just,wanted to give you a,quick you know update on what's going on,and wonder what what are next steps,right,so i finally got this conversion ad,running and campaign running and it's,it's it's doing pretty good i mean,from where i came from to where i am now,it's like night and day,oh that's amazing,yeah cool all right so yeah let's take a,look yeah this is exciting,i would uh first step unrelated tick,tock ads,have you downloaded zoom,i do i have of course i do,it's so weird because i feel like it i,think it's pulling into your browser,all right um yeah that'd be good because,the quality like drops it by like four,or five times the amount it's kind of,weird all right so these are complete,payments,yes,all right it's really blurry on my end,um,i can't even see these numbers are you,able to zoom in a little bit,okay yeah that's a little bit better,they're starting to come through oh wow,okay yeah cool great yeah you're,definitely getting sales yeah greatness,awesome yeah huge progress i mean you,were spending a ton and getting nowhere,for a while you have no idea man i was,hearing it from the higher ups that they,were about to pull the plug on me but uh,um,i'm back in the game,but my really my question is is,you know my my cpa is high right because,i'm spending you know i'm spending some,some cash to get get these acquisitions,sure sure,let's backtrack so what changed between,the settings that we were going over and,like now with the new launch so um you,know i ran the add to cart campaign,which i think helped the algorithm,figure out who who my people are right,okay,um good but even that initially wasn't,spending so you had me staircase some of,the spend which worked um and then i,switched over to a this conversion,campaign,um and,spent you know i spent some money for a,budget for each of those ad groups um,but it worked so,that's awesome and and really cool but,we know what point do i start scaling,down or do i say hey screw let's go the,other direction and scale up,okay got it and what about the audiences,were you always targeting female,yeah i mean so i i've played around with,uh female and male but you know the,brand sku is female that's just the,nature of it which is fine um but i,would be willing to test um,males as well you know i have some,creative that sort of tries to speak to,to the male consumer,but in terms of putting money behind it,i just quite haven't done it yet,okay and are all these have the same,creative,no,really yeah i've got listen i got,different i got plenty i got plenty oh,okay interesting let's see here and so,what i noticed for example this ad um,where it's just let's make a sparkling,mint lemonade very simple um,i i had some old creative of similar,that i took and repurposed,so it makes for the perfect addition to,any drink or mocktail enjoy,i mean just simple simple stuff and it,works very simple yeah,so this one's getting a high cost per,click low lower cpm,these face value metrics are very,average if you
After seeing the fourth section, I believe you have a general understanding of tiktok ads learning phase
Continue the next fifth section about tiktok ads learning phase
LIVE ACCOUNT PROOF: Passing the LEARNING PHASE Won't Improve your Results!
LIVE ACCOUNT PROOF: Passing the LEARNING PHASE Won't Improve your Results!
Hello Facebook Ads people,,I'm Konstantinos and today we are going,to analyze why learning phase is a myth,and you should not be crazy about it.,So, a lot of discussions about learning phase.,There are some of my clients,that they're actually fixated,with the idea of the learning phase,and let me tell you how it's working.,So, when we are running Facebook ads,,each ad set has a learning phase, as we call it.,And Facebook says that you need to get 50 events,of the actual event that you're optimizing for.,So if you're running conversion ads,,we need 50 purchase events,,in the period that you're optimizing for.,I'm having another video about the learning phase.,If you want to learn more,,you can also watch this video.,Now, let me tell you why it's not working.,And then we're going to jump into my computer,in order to show you one actual result,that the learning phase is not working.,The learning phase also goes with consolidation,because as you can understand,,in order for you to get 50 sales in a period,of seven days, you need to have only one ad set,if you are running budgets of 200, 300 dollars,and you cannot segment that further with more ad sets.,In this channel, we are all about several ad sets,,CBO campaigns, complex structures.,We are not liking consolidation,,we are not liking the simple solutions,and apparently learning phase is actually a good myth.,It's not like that,if you pass the learning phase,,you are going to have better results.,And I'm going to show it soon to you in a live account,that I have the same ad set,running, it passed the learning phase.,It doesn't have better results than the other one,that we are running with our normal standard methods.,The other thing that I want to point out,for the learning phase is,that it's also another thing for Facebook,to convince you to run consolidated ads.,I don't find any other reason for Facebook,to push so much the learning phase and,that your ads should pass the learning phase,because whenever I see ad sets passing the learning phase,,the results are lesser and I cannot understand why.,If it's such a big deal to get out of the learning phase,,at least reward me with better quality traffic,since I'm getting out of the learning phase,and I have invested the money,and the time to actually train one,of my ad sets to pass the learning phase.,So that's all.,Let's go to my computer to show you the actual results,because some people apparently don't believe it,and they have to see it with their own eyes.,It's totally fine, it's totally fine because in this channel,we have the means to prove whatever we are preaching.,Okay, so really quick, let's see what we have here.,First of all, we have on the top one campaign,,which is having only one ad set.,And this ad set is exactly the same.,We're running with Crazy Method,the same ad set, with the same creatives,,but this time we have 25 ad sets,and we started with another budget and we optimized.,We have the ad sets that they are now left.,This is the Simple Method.,If you want to understand how it works,,you go and watch a video with Simple Method.,Apparently, we're talking technically here,and I cannot make all of my videos 45 minutes.,I want to say that I cannot explain everything here.,There are references to other videos,in order to go there and watch.,So we have a Simple Method on the top,,which is only one ad set,so that it can pass a learning phase.,What do we have here?,We can see that both of them are saying active,and we can see here that we have 61 sales.,So, in theory, we pass the learning phase on this one,and we can see also, of course it's consolidation,,it's only one ad set and we can see,that below we have our Crazy Method,and of course we have smaller budget.,Now, two things to clarify here,,we can see that we are achieving 3 ROAS.,By the way, this is the last seven days results.,You can see that we are in 2022,,June, super updated information, which also proves that,we can have results with certain methods.,Of course, if they had ad account helps, but,here what we're focusing is that with,the consolidation method we have 1.6 ROAS.,With my method, with several ad sets and stuff,,Crazy Method, exactly the same ad set,,exactly the same creative.,We are having 2.97, I'm going to say,3 ROAS, just so that I can be happy,and some people might come and say,but Konstantinos, you are spending 120 dollars,in one and in the other one you are spending 250,,of course it's going to have less ROAS.,Okay, my question to you is this,do we actually care,if we spend 120 with 3 ROAS or do we care,about how much more we are going to spend?,If you're an ad account that you want to just,spend a lot of money because you have the reason,,okay, do just campaigns with single ad sets and do that.,Here we are talking about companies that they want to,make as much profit as they can,,even if that means that they are going to spend,a little bit less amount of money.,Because over here yes, your point,,if any of you is sayin
After seeing the fifth section, I believe you have a general understanding of tiktok ads learning phase
Continue the next sixth section about tiktok ads learning phase
➤ Do This To Get Your TikTok Ads To Start Spending | TikTok Ads 2022
➤ Do This To Get Your TikTok Ads To Start Spending | TikTok Ads 2022
you just set up the perfect campaign you,put your audiences together you finally,launched your ads and nothing,your ads aren't spending on tick tock,what is the problem how do you fix it,and i'm going to cover that exact,solution,what's up y'all it's chase chapel here,and it's your favorite digital marketer,where we cover tick tock ads and,facebook ad strategies and i'm going to,be showing you today exactly how you can,get your tick tock ads to start,delivering a lot of you might think that,you set up the perfect campaign did all,of the right steps but come to find out,your ads just aren't spending and you,want them to deliver so that way you can,start to get sales and i keep getting,this question through instagram and my,dms at real chase chapel where y'all are,asking why your ads aren't delivering so,without further ado let's go ahead and,jump into it alright so what you're,going to do is you're going to jump into,your tick tock ads manager and we're,going to go through and create a,campaign so that way we can make sure,you did all of the correct steps so that,way your ads can start delivering and,we're going to troubleshoot why your ads,might not be delivering so that way you,can get them to deliver and achieve,sales first thing we're going to do is,hit the create button and this is going,to create a campaign,and we're going to go ahead and,select a conversions campaign if you're,optimizing for purchases this is what,you would do and then we're going to go,ahead and hit continue and if you're,using an actual tick tock pixel you're,going to want to make sure you have one,set up because you're going to need to,make sure it's active if you have an,inactive pixel with no recent activity,that is one reason your ads might not be,delivering so first you want to make,sure you have an active,tick-tock pixel and if you use shopify,you'll use the shopify integration to,integrate that if you use another,website see if tic-tac actually allows,you to integrate so that way you can,make sure your pixel is active once your,pixel is active you want to make sure,you choose an optimization event it's,important to choose an optimization,event because this is what you're going,to be optimizing for to get results so,if you want purchases then you're going,to want to optimize for purchases now an,important play here is,sometimes people are going to recommend,you to if you're not getting delivery,they might say well rather than just,optimizing for complete payment which is,purchases you should optimize for add to,cart because you can get those events i,wouldn't follow that advice that is just,so not true if you want purchases you,need to optimize for purchases the last,thing you need is to be optimizing for,add to carts and getting that exact,thing and not actually seeing sales from,your results just because your ads might,deliver with add to carts doesn't mean,you should be doing so because you can,guarantee your ads will deliver by,choosing complete payment if you know,exactly how to create a tick tock ad,that actually converts and that will,allow you to get delivery so if you,truly do want purchases make sure to,choose complete payment because you,don't want to choose any other event if,you're already going to be optimizing,for sales,the next thing is you're going to select,the placements,and you're going to want to make sure,you're only delivering to tick-tock,because the video we're going to be,using is for the tick-tock placement,we're going to be running ads in the us,in this case so we want to make sure,we're delivering there and then we're,going to go ahead and you know leave,these two other settings on,and we're going to go ahead and leave,our targeting to 18 plus for this,specific,product service we're promoting and then,the main thing is your ads might not be,delivering due to audience size if your,audiences are way too small you might,not be seeing delivery,you want to make sure you have an,audience size that is more than at least,you know a few million people up to 10,million people that is a good audience,size 10 million plus is great 60 million,is fine we see great results with that,and get plenty of delivery that way so,you're going to want to make sure that,you don't over narrow your audience so,usually it's best just to accept the you,know initial recommendations that tic,toc gives you so that way you can get,the best results the system is getting,better by the day so highly recommend to,you know go with the actual suggestion,that they have and this is going to give,you an audience size that will allow you,to get delivery so that will rule out,not only the pixel but the audience as,well the next thing is your daily budget,so you're going to set a 20 daily budget,that's the minimum you have to spend in,order for delivery to happen,now,some of you might not be getting,delivery due to the actual ad schedule,you want to make sure your ad,runs at the scheduled start time you,might have set a later start date you,mi
After seeing the sixth section, I believe you have a general understanding of tiktok ads learning phase
Continue the next seventh section about tiktok ads learning phase
How to Get Past the LEARNING PHASE on Facebook Ads!
How to Get Past the LEARNING PHASE on Facebook Ads!
Hello Facebook Ads people.,Did you miss me?,No, you don't.,So today's topic, learning phase.,Okay, I have a lot of questions,about the learning phase,and to be honest with you,,you should not be worried so much,about learning phase.,Let's discuss a little bit about theory first.,So, learning phase.,What does Facebook say?,When you're launching one campaign,and you are having several ad sets,within your ad sets,,there is a learning phase.,Facebook is saying that it needs some data,in order to complete the learning phase,and then give you stable results.,Now the theory says in order for you,to get past the learning phase,,you need to have 50 conversion events.,For example, if you're doing a conversion campaign ad,and you're having a purchase event as your conversion event,,you need to have 50 sales,in your attribution window set, okay.,Now one of you in a previous video,told me that I don't put printscreens,from stuff and he couldn't find the language.,Sometimes people like me,that we do Facebook ads all the day,,we get carried away,,but keep in your mind,that to whatever you want to ask,I'm answering super fast,on the comments on the YouTube section.,If you cannot find it, let me tell you how to do it.,I'm going to say where they are.,So at the ad set level on the top,you will find your conversion event that you can put., Is it going to be Add to Cart,,is it going to be the check out, whatever.,And at the bottom of the ad set,you are going to find,also by pressing the "Show More" option, the attribution setting,which you can set to seven-days one-day click.,This is the best option.,We have another video about the attribution.,I'm going to put it in the link in the description.,So now that we go over that,,let's discuss about the 50 events.,So 50 events in the attribution setting.,So seven-days, one-day view,,seven-days click, one-day view.,It means that you need to have 50 purchases,if your conversion event is purchases,for this time window.,Question;,how much money should you spend in order to get that?,The answer is a lot, okay,,and if you think of one campaign,that is having several ad sets in it,in order for you to have 50 sales,in each one of your ad sets,in order to get past the learning phase,,well, this is a problematic situation,and I can tell you that in several accounts,that I'm managing even with big budgets daily,,I'm not even getting past the learning phase.,Maybe in some super winner ad sets,I'm passing the learning phase.,So don't worry so much about it.,You should worry about the results,that you are having, okay.,It's impossible for all the accounts,to get past the learning phase,and have 50 events with the budgets,that we see like 3K per month,or 5 or 10K per month.,It's not going to happen.,So what you should do is that,you should focus on your return on ad spend,in your cost per lead, whatever is defining,if your campaigns are successful or not.,Let's discuss a little bit the possibility,that you are getting out of the learning phase.,The difference is not huge, okay.,I have seen campaigns that they are still,in learning phase or maybe limited learning,,which is something that shouldn't worry you,as long as you're having good results,,and they have very good results.,I have seen campaigns that,they are out of the learning phase,and they are optimized and to tell you the truth,,I have seen no differences also.,They optimize for a period,they have some good results,and then boom, maybe they're just going to die,like every other normal campaign,that is not out of the learning phase,or ad set and it's going to die.,So don't worry so much about it.,I'd like to cover a little bit of theory,and the way of thinking for the algorithm,about the learning phase,,but at the end of the day,you should care only about the return on ad spend that you are getting,,the cost per purchase that you are getting, the cost per lead.,Whatever is going to define,if your campaign is successful or not,and don't be obsessed with that,,because some people are obsessed with it,and at the end of the day let me tell you that,there are campaigns that...,there are accounts that they are spending such a small amount of money,that you will never go out of the learning phase.,I hope that this covers everything,about the learning phase.,Don't worry so much about it.,Don't make it such a big deal.,A very interesting topic to discuss,,but not so important, okay.,It's like the frequency.,So I will see you in a future video,thank you very much for watching the content.,Press the like button if you liked it,and I will see you soon!
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