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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to  be going through tiktok ads step by step the a to  ,z everything you need to know to launch your first  ad on the platform today now we're currently using  ,tick tock in our marketing agency the affluent  agency and we're generating a ridiculous amount  ,of new revenue for our clients at the moment using  the platform i cannot wait to bring this to you  ,guys today it's been a long time coming i've got  a presentation ready for you we're going to jump  ,onto it in a second but before we do i want  to announce a quick competition on this video  ,now for every one in 100 people that comment down  below with their goals for running tik tok ads  ,right now i'm going to give you the chance to  win a completely free strategy call with me for  ,an hour where we'll run through anything you want  to run through we break down your strategy how you  ,can increase your revenue how you can increase  your roads on whatever platform you're using  ,we're gonna jump on that call we're gonna make  that happen for you so enter that competition  ,let's get started with this no bs implementable  training but do me a favor stop what you're doing  ,right now whatever it is shut down your tabs take  some notes and pay attention and take action on  ,what you learned today let's get started okay  so tick-tock ads training first of all let's  ,start off with some data we need to understand  the opportunity here now tik tok was the most  ,downloaded app in 2020 with 850 million downloads  okay tiktok has 1.1 billion active users worldwide  ,with 90 of users using the app multiple times per  day so we can get ourselves in front of our ideal  ,customer multiple times a day on average now as  of january 2021 tick tock raked in 128 million in  ,user spending marking an increase of 380 from its  january 2020 revenue so it's growing year on year  ,almost 4x in user revenue now take top ranks  as the second biggest app in consumer spend  ,above youtube disney plus and netflix this  is probably the uh the biggest stat on this  ,screen ranking above youtube and netflix in  consumer spend is absolutely ridiculous so  ,it's a monumental opportunity for people and  businesses to sell their products on the platform  ,how many times have you spoken to someone they've  said ah i found that product on tick tock it's  ,happening a lot these days so let's jump on to how  you can actually make the most of that so this is  ,the tick tock ad structure so at the top we have  tick tocks ad manager then we have ad campaigns  ,we have ad groups we have ad creative and then  landing pages to break these down one by one tick  ,doc ads manager is where you manage your ticktock  advertising account similar to the facebook  ,ad manager now a ad campaign is the foundation  of your ad so we're setting up our advertising  ,objectives and formats we then have ad group which  is target audiences ad placements budget and the  ,bidding then we have the ad creative which is  the text and the video that will appear on our  ,apps what we're physically seeing then finally our  landing page and this is the destination url that  ,we are driving our potential customers too this  is the place where they will actually buy our  ,products or service so when you actually have your  tick tock ad account up and running this is kind  ,of what the format will look like we have our ad  manager at the top we have campaigns beneath that  ,then inside an ad campaign we would have multiple  ad groups so we'll be testing out multiple  ,audiences and inside those audiences we may even  be testing out multiple different ad creatives  ,as well so what are the actual creative the the  creative formats that we can use on tick tock well  ,we have top view on the left hand side here which  is like a full-size video which shows up when we  ,launch the app we don't have brand tank takeover  now these are the most expensive tic toc ads and  ,very large brands use these and again these come  up right at the start of launching the app and it  ,takes over the entire screen then have in feed ads  this is what we're going to be going through today  ,and what most businesses are actually using  to generate the most revenue from tick tock  ,we have branded hashtag challenges so if we  want to launch a challenge on the platform and  ,then finally branded event so we want to have our  own branded stickers on uh on tick tock itself so  ,people can use them when they're creating their  own content but as i said in feed ads it's the  ,ad format we use for our tiktok ad clients  at the affluent agency and we're literally  ,generating hundreds of thousands in new revenue  from infeed ads alone so that's what i'm going to  ,show you today so without further ado let's jump  straight on to the tick tock advertising platform  ,okay so the first thing we're going to do is  go over to ticktock.com forward slash business  ,i'm just going to zoom in here so you can see  every

The above is a brief introduction to how to buy ads on tiktok

Let's move on to the first section of how to buy ads on tiktok

How To Create Viral TikTok Ads (Step-by-Step)

How To Create Viral TikTok Ads (Step-by-Step)

let's face it whether you're a drop,shipper brand owner agency owner or,freelancer if you're not taking,advantage of advertising on tick tock,you are missing out on some serious,games most people who start advertising,on tick tock whether that's organically,or using the paid tick tock ads manager,seem to think that there is some sort of,winning media buying strategy that's,just going to have them getting insanely,low cpms or single-digit cpas as you can,see brand right now is at 25 000 in,sales for this month and the month has,just begun,but after scaling a brand new brand to,multiple six figures per month using,tick tock ads and spending hundreds of,thousands of dollars on the platform i,can confidently tell you that the only,thing that you need to do insanely well,is the creatives,the platform is so fast-paced people on,it have the attention spans of a,goldfish telling you right now the only,way to succeed,is to create content consistently that,sets you apart from the rest,so today you're going to learn for free,exactly how i create high converting,viral tick tock ads to promote my,e-commerce products and services that,work for both posting organically and on,the paid ads managing platform as well,but first i don't want to just shovel,this information down your throat,without showing you any real-life,examples so i actually found a wow,factor product to sell this summer,ordered into my house and then went out,and shot viral organic tick-tock ads,with it and just before we get started i,do want to announce the weekly giveaway,to win a custom-built shopify,dropshipping store built by my team here,at outright,three simple steps to win all you have,to do is smash a big like on this video,comment something insightful down below,and go ahead and subscribe to the,channel those three things you're,automatically entered for your chance to,win and the winner will be announced in,my next week's video and while you're,down in the section below the first link,in the description is actually a link to,book a discovery call if you are,interested in seeing how my team here at,econ can help you with your e-commerce,goals this year all right so recently i,attempted a zero dollar dropshipping,challenge with a wow factor product that,i could promote purely organically using,the power of tik tok so that i can show,you firsthand exactly what i do to,promote my businesses now before i start,revealing all the secrets to creating,viral high converting tech talks to,promote your brand i just want to show,you a few of the ads from this challenge,that performed very well so you can get,an idea of what it is that we're going,to be talking about now i won't go,through every single one we actually,made 10 different ads on the one shoot,but i'll show you a couple of them and,perform quite well on the challenge,which by the way if you do want to see,the full challenge video i'll leave a,link to that video somewhere up here my,bro got new shorts so we went to the,beach for a photo shoot,then he showed me the reason he bought,them,gonna go buy myself a pair for the,summer now,so the product i was selling was as you,guys could tell the color changing swim,shorts was a pretty popular drop,shipping product over the years on,facebook but i figured it needed some,love on tick-tock it had all the right,elements and that wow factor that'll,catch people's attention in the first,couple seconds so that's exactly what i,did and all i did was i went out and,grabbed my friend to use as the model,you can do that if you have a friend or,family member who would fit with what,you're selling just simply ask them you,know maybe pay them a small amount of,money and go up and do a little shoot,with them so now that you have an idea,about what i'm talking about don't worry,you don't have to shoot all the content,yourself i'm going to talk about that as,well let me start showing you how i did,this and how you can get other types of,content created for your brand as well,and the keys to what i do for promoting,all my brands and finding success on,tick tock both organically and paid,right now all right so first things,first before you even think about,creating an advertisement on tick tock,you must understand these two things,first one is that you really need to,understand your customer and the,audience okay so who's your target,market who are you appealing to what,types of content do they want to see on,the platform etc etc next thing is you,want to make sure that you're planning,your pieces of content out to be,somewhere between 8 to 15 seconds long,remember when i said people have the,attention spans of a goldfish on,tick-tock that's entirely true so i,found if you go over this time limit,your watch time is likely going to,suffer which is going to lead to,decreased performance in your ads now,starting off with what not to do here's,a couple examples of ads that just,wouldn't work okay and big brands make,these mistakes all the time not only on,tick tock but just

After seeing the first section, I believe you have a general understanding of how to buy ads on tiktok

Continue the next second section about how to buy ads on tiktok

Buying EVERY TIKTOK Ad In 24 HOURS

Buying EVERY TIKTOK Ad In 24 HOURS

I gave my wife my credit card so she,could buy every ad she saw on Tick Tock,for the past 24 hours and we mean,business you are so lucky that she,bought me this stain resistant Tick Tock,ad shirt oh what is this is it a Roomba,look at the front what does it say let,moose loose but it's a soccer ball I'm,so confused turn it on oh well put on,the ground put on the ground wait a,second what dude this thing slides so,good I've been watching a lot of soccer,anime not enough one of us is taking,this goal oh I love it how much was it,21.99 I'll take another final shot if I,just oh,my gosh,Chase I'm not gonna throw a flag but by,the end of this video we are going to,name one of these ads from Tick Tock the,king and so far moose is deserving on,that what the oh,is it it's a hunk,oh no oh,this is real wait can we launch,something out of him oh like a slingshot,can we get masiel to launch an apple all,right now I'm gonna just stand clear and,let him run oh it works I don't think,that's how you're supposed to use them I,want to break them though how we're,gonna see if Stretch Armstrong is truly,indestructible I feel like I'm Sid from,Toy Story now we're gonna stretch his,arm over the hose put it in there that's,what she said I now zip tie it I brought,this for my car Carter and now we're,gonna leave the water on and check back,in on him oh okay oh,okay do me a favor Chase close your eyes,hands over them I want you to describe,to me your ideal girlfriend oh don't,okay what kind of hair color I like a,blonde what about eye color I got a,sucker for blue eyes what about booty,shorts depends on the day all right,Chase can I look and three two one,okay,finally yeah oh she's amazing what do,you mean by that well Chase,unfortunately I'm at the borrow your,girlfriend we've got a great idea of how,we can use this as a prank oh I like,pranks but if you want to see the,results of the prank you gotta like the,video I'll be right back wait can I like,it now wait seriously I just want to let,you know I want to know what happens we,have live footage of the girlfriend,being in Brie's office,I feel really uncomfortable what she's,beautiful do I touch it don't say that,about chases can I touch that she's,gonna touch your girlfriend hey,so does that beat the thing that was on,there already I mean no I don't get any,value out of the girlfriend I mean I,will but the soccer ball soccer Puck,thing is good for both we like the Moose,butterfly teeth this is something Brie,drinks all the time but it changes the,color of your water when you steep it,okay so chase you have steep dits ahead,of time watch the color of this you,ready for this,whoa oh my gosh dude it looks like you,put a bunch of blue food coloring inside,of it but there's a secret to this tea,apparently when you put lemon juice,inside of it it changes colors yet again,whoa whoa what's changing that is,beautiful look at the bottom it's like a,purple blue this is the differences,nice I actually think this is cool I'm,gonna actually replace this you gotta,let loose loose next item seven dollar,face mask what oh it's thick milky piggy,carbonated bubble clay mask whoa I'll do,you if you do me you want me to do you,or are you the way that you are this is,it's actually really nice whoa Chase,it's kind of changing to like a lighter,gray oh wait honestly you're like pretty,much fully covered Chase all right sit,down let me let me get let me get oh,dude oh it's cold you didn't tell me,this is cold oh you're right but the,light gray oh just like the Subscribe,button when you subscribe you never know,what's gonna happen uh kind of,uncomfortable you know he's probably not,in Comfort the stretchy guy this looks,like me after Thanksgiving,right,I hate it I love it I'm not putting this,one on the pedestal like my face is,flushed and I feel stuffy and apparently,I look like a gay kid Pals just because,your butt's as soft as a gelatin piece,of pillow doesn't mean I like this I'm,washing it off Chase I think it's as,good as the tea bag,s all right I had these as a kid whoever,gets,keeps the girlfriend oh okay primer,No Monkeys were damaged in the making of,this yes one more one more one more,minute and 17 seconds that's just,bananas step up to your plates the plate,has been stepped three two one,monkey,wait I'm gonna go one arm,yeah wait that's way better this is for,Curious George,oh what the is this account yes,eight seven six five four three,one minute and 15 seconds did you beat,me by two seconds you did knock all the,Bananas off that's banana you already,made that joke finger monkeys I think,they're better okay let them fly make,sound,better now that it makes sound oh he's,uh flexible he's Sofie dossi instant,Kane my mom said I couldn't use these,what would we even use them for,has this ever happened to you yeah,and you just don't have a weapon to,impress the robber thus making him give,you your money back don't worry,excuse me what is that whoa whoa whoa,whoa whoa whoa whoa whoa,give me that back

After seeing the second section, I believe you have a general understanding of how to buy ads on tiktok

Continue the next third section about how to buy ads on tiktok

I bought things from TIKTOK ADS... I have been CATFISHED ūüėāūüė≠

I bought things from TIKTOK ADS... I have been CATFISHED ūüėāūüė≠

how many celebrities does she know it's,a little spoon,I decided to wear it to the wedding or,not spoiler alert I did not here it is,I have been catfished and I was just,like,hello everyone welcome back to my,channel we're testing The Tick Tock ads,today and by that I mean you know when,you're scrolling through Tick Tock an ad,will pop up and I thought you know what,I will buy one of those things and just,try it in a video because some of them I,swear to God will not leave me alone,until I have visited that website and,bought something from it and even then,they still popping up his ads oh by the,way if you're wondering what my lip,color is because I don't usually wear,red lips this is the Fenty Beauty zesty,bestie palsical which is one of like the,lip stains where you can leave it glossy,like this or wipe it off and it's a,stain I just feel like doing something a,bit different today and let's just get,into the video okay so the first ad that,I'm going to be testing from this video,is from a skincare brand a very very,bougie skincare brand called torture or,tatcha I think it's tatcha I had two of,these ads and it was basically saying,that toucher is now available in the UK,because we didn't have it that easily,accessible before and the first ad is,this one,skin cream has just hit the UK it's the,best hydrating moisturizer every,celebrity I know uses it magic in a tub,every celebrity she knows uses it how,many celebrities does she know then they,also posted another ad which was by a,user called Miss Cali Jane but they were,sort of boosted by the brand as an ad,and then you could shop the products at,the beginning sometimes brands do that,where they will sort of like purchase,the rights of the video off you to then,use it as an ad this one in particular,hooked me in because our skin looked,bloody amazing guys I am so buzzing to,tell you that tatcha has finally,launched in the UK now it's created in,the Tokyo Institute with Japanese,fermented superfoods and I'm going to,show you my two favorites okay so this,is The Dewy skin cream it is packed with,antioxidants it's made with Japanese,purple rice and look at this gorgeous,little gold spoon you get in the top to,apply it to your face I'm going to show,you now no way guys I'm gonna be real,with you I knew that this was one of the,products because I'd written it down,that I wanted to test from The Tick Tock,ads I didn't go and re-watch the video,before I filmed the clips of me applying,this that has just blown my mind I,thought this was part of the packaging,apparently it's a little,what that is genius I thought it was,like a little bow on top so I didn't use,the little Scoopy spoon in my little,segment where I was testing this but,just so you know so she's testing both,the toucher dewy skin cream and also the,water cream they both have absolutely,beautiful packaging I've just got to say,I was sent these not not to be included,in this video this is not a sponsored ad,touch I have no idea that I'm featuring,them in this video but because I was,sent them in PR I thought you know what,I may as well test them but to purchase,these I believe they are 63 or 64 pounds,each which is a hell of a lot of money,for a face cream it's not quite on the,levels of Lemaire which is like a,hundred whatever it was you do get 50,mil in these and the packaging is,beautiful I do love it I think they look,so stunning I will insert me from the,past about two hours ago setting up to,film this video and here are my thoughts,and I've just washed my face so I've got,nothing on at the moment and I will,include a few little close-ups but you,can even see like on the front camera,that probably here I've got an area of,dry skin like a few little flaky bits,and also on my cheek here like at the,bottom there's an area of dryness here I,have a little bit on the side of my head,basically whenever I have eczema,flare-ups they tend to be sort of on my,cheeks on my forehead and like round the,sides of my face which is kind of random,and maybe that's to do with like their,hair products I use or something I'm not,really sure I do have oily skin,naturally but then because of my Eczema,I get dry patches and this one the,lightweight hydration poor refining,cream is supposed to be good for sort of,oily combo skin and The Dewy skin cream,is supposed to be good for dry skin I,have both and in the ad the girls seem,to put this one on first and then she,put on this one but I'm gonna give The,Dewy skin cream a try first because this,is the one that I've seen the most hype,over to be honest so let's just take a,little oh it smells kind of cucumbery,smells very fresh so weirdly at the,moment the driest patches of my skin are,on this side of my face so on that side,of my face I'm going to use this dewy,skin cream it smells kind of spa like oh,wow oh this does feel,get it all up in that patch of dry skin,I've gotta say I do tend to avoid,products that have an overly sort of,floral fragrance just because usually I,fin

After seeing the third section, I believe you have a general understanding of how to buy ads on tiktok

Continue the next fourth section about how to buy ads on tiktok

I Bought EVERYTHING TikTok Ads Recommended Me!

I Bought EVERYTHING TikTok Ads Recommended Me!

i'm just gonna be scrolling through my,tic toc for you page and every single ad,that comes up i'm just going to,literally hit purchase right then and in,there,wait a second why is this so cute it's,an ad by the official las vegas tick,tock account you guys are not going to,want to go to las vegas for a tick tock,okay come on you guys come on,hi sisters james charles here and,welcome back to my youtube channel for,today's video we're going shopping and,i'm super excited because i'm going to,be buying everything that tick tock ads,recommend to me i feel like there's a,certain group of people that are like,the ad buyers and i feel like it's a lot,of moms and a lot of grandmas i love you,guys to death i'm not being shady when i,say that but it's like there's just you,know an ad for anything and suddenly,it's in the cart for three easy payments,of 19.99,i've never been that person i really,don't shop via ads that often a tick,tock ad or a simple little picture on,like a youtube banner page is not doing,it for me however that is all going to,be out the door today because i am going,to be the easiest way person on planet,earth because i'm just gonna be,scrolling through my tic toc for you,page and every single ad that comes up,i'm just going to literally hit purchase,right then and there so without further,ado let's just get into it,let's scroll i don't care what it is i'm,going to hit purchase oh my god wish you,luck usually the first thing that you,see when you open tick-tock is an ad so,let's see what we have in store for us,today new chrome finish,bubbles you can make your own oh yes,gorgeous mandarin red did you say red,man fly literally slime color you're,going to want to frame this,okay you should say that i'm not easily,swayed because even if i was not filming,this video and i just saw this girl i'd,be swiping the card okay this is for the,sodastream art and i do know what a soda,stream is it's basically a machine where,you can turn any liquid into a,carbonated delicious soda beverage and,you guys if you know me you would know,that i love soda okay i think wine,tastes like battery acid the wine cellar,in my house filled with coke bottles,let's fly,i have an ad for bat oh hbo max i,already paid for a subscription for that,sorry sweetie let's go,oh what's this nothing beats a day on,the water gear up with columbia pfg for,your next angling adventure,my free page is giving me ads about,fishing,this literally so cute are you literally,kidding me a mini film camera oh my god,they're half price for the next 10,minutes it says who will be buying it's,really hard for me to cook dinner every,night especially with the full-time job,i mean a doordash ad hello y'all don't,have to sell that to me okay our lunch,is literally on the way we ordered,chinese food for lunch today i'm very,excited to eat it it's on the way right,now via doordash does it does that count,should we just do another one,come on give me something good give me,something good,oh here's one,then m m's and cookies,two of my favorites on one try eminem's,new crunchy cookie m ms,oh,crunchy cookie m ms this might be an,unpopular opinion i love the m m's with,things inside of them i love a peanut m,m you know what the ones are so,underrated that i stan pretzel m m's,do you like them yeah i thought that was,the only person on planet earth that i,like love i love them it's like an,exaggerated,like i've never done like,this like,trav,you know,let's mosh,yes,oh my god an ad for domino's pizza yes,my boss said i had to make a tick tock,about domino's 50 off pizza deal being,back so,50 off yes,please,no transfer no bleed no fade for 16,hours with our vegan fave shine loud,high shine lip color,that's a name i don't know how that,could ever exist but i'm definitely done,to try let's do like one or two more,because i feel like we have a lot of,good ones at this point,okay crocs i love crocs love love crocs,i love that they're having a comeback,but i slide on our new ultra plush,classic cozy sandals,good question chili chews that meat if,you work from home,no,no no no sorry what is it it's an ad by,the official las vegas tick tock account,that's fine no,you guys we're not going to we're not,going to las vegas for a tick tock ad,i don't care what it is i'm going to hit,purchase hit purchase,okay come on you guys look come on,um,hey oh hi finn oh okay hello it's been,only a couple seconds for you since i've,seen you last but it's been a couple of,days for me everything has officially,came in the mail obviously you know we,had the vegas hat we'll get to that a,little bit later on but everything else,like the end up,every other ad that we got the furry,crocs the cookie m ms the soda stream,the domino's pizza literally is like,setting us up for like a sleepover,slumber party i mean is that not the,cutest idea i've ever done had okay you,guys,we have to get changed into my lovely,feet wear oh don't pan down don't,that's not for free you didn't say it,you didn't say it qui

After seeing the fourth section, I believe you have a general understanding of how to buy ads on tiktok

Continue the next fifth section about how to buy ads on tiktok

TikTok Ads Tutorial Shopify Dropshipping ($0 to $100k Month)

TikTok Ads Tutorial Shopify Dropshipping ($0 to $100k Month)

so whether you like it or not tic toc,ads have been crushing in the ecom space,lately with not only the paid marketing,side but also the organic side,especially with facebook bands getting,out of hand high cpms and high cost per,clicks tick-tock seems to be the,all-around solution and in this video,i'm going to show you exactly how i,start and run my tick tock ad campaigns,to get sales like you hear in the,background so over the past few months,i've generated quite a lot with tic toc,in terms of revenue and in profit and,this is just one of the stores i'm,currently running and you guys can see,the active visitors we have 1.1 k as,well as 30 000,in sales just for today and here's also,one of the other stores we did around,60k in november and going on into,december we pulled out around 130 000,and this was all about around a 30,margin overall so if you ask me that's,not bad at all this right here is the,store that i pulled off 30 000 just for,today's sales in and you guys can see,the tick tock ads manager we have quite,a lot of campaigns because this product,definitely is in the scaling phase but,putting all this aside let's get right,into the tutorial the first thing you're,required to do is create an actual,account you guys can use the link below,and for the business name we're just,going to pretty much put our business,name i'm just going to put subscribe now,because that's what i recommend you,highly do right now if you're not,already for the industry we're going to,go ahead and put e-commerce and scroll,down all the way to other right here now,for the time zone i'm gonna put los,angeles now this one will defer you want,to put your time zone of course then go,ahead and check this box right here and,click register now after this you should,be taken to a page that looks something,like this so right here you're just,going to fill out your business website,put in your address and all that,information that's going to ask you for,a credit card and all that but once,you're filling all that out you should,land on a page like this so this is an,existing ad account i have obviously,we're going to want to go ahead and,select conversions right here and then,for the campaign name you're going to,put whatever the product name is but i'm,just going to put one for the sake of,this video and then you don't want to,touch any of these these are for,different strategies and actually do use,these options but we're not going to do,that in this case specifically so we're,gonna hit continue right here and once,we are on this page the ad group name is,basically the interest name so whatever,you target let's say you target dog,owners or cat lovers you're gonna put,cat lovers or dog owners or whatever,interest you target but for tick tock,specifically i like to go broad so i'm,going to leave this as broad and then,i'll show you guys how to target,interests later down the line so for the,website we're going to want to create a,tick tock pixel i already have two,pixels right here but if you created a,new ad account you won't have a pixel so,we're going to want to create one and in,order to do that you just want to click,that button click set up web events or,create pixel tick tock pixel click next,and you want to name your pixel i'm,going to put three and then click this,second option right here click shopify,click next and you should be taken to a,different page where you're just going,to spam next a bunch of times so,complete setup and we should be good to,go now in order to install this you can,actually get an app called tick tock on,the shopify app store and then just,pretty much log in with your tick tock,account details now personally on some,of my stores i don't even install pixels,and i just go based off of different,metrics like the ctr cpm cost per click,but if you want to install a pixel you,guys can pretty much do it through,shopify or by installing it with code so,now once our pixel is set up you guys,can go back to the tick tock page right,here open this up and we have our third,pixel that we just created right here,for the optimization of that we want to,click complete payment we don't want any,other people who just go to our site to,add to cart or view the content we want,actual purchasers hence why we choose,this option right here now we want to,scroll down right here and click select,payments and uncheck these two random,ones i mean we don't need panel or news,feed app series we want tick tock that's,where the money is at at the end of the,day for user comments we're going to,turn this off and then for video,download we're going to turn this off as,well now for this option be aware people,can still download your videos so you,want to make sure that you add a,watermark on all your videos before,uploading them or creative type there is,some strategies i use which include this,checked but for this specific testing,strategy we're not going to have this,checked right now so scroll down and for,the location i always start

After seeing the fifth section, I believe you have a general understanding of how to buy ads on tiktok

Continue the next sixth section about how to buy ads on tiktok

How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock  ads we're going to go into shopify we're going  ,to link our store we're going to make sure the  pixel is set up properly we're going to make  ,sure that you can get amazing tick-tock results  for those that are new to the channel i'm davey  ,foggerty my shopify stores have done over 400  million dollars in sales in just four years tick  ,tock ads is the new kid on the blog usually we're  heavily reliant on facebook because it's such an  ,incredible marketing tool but lots of people are  getting heaps of success with the new entertaining  ,nature of tick tock ads so it might be perfect  for your brand this video is perfect for beginners  ,we're not going to skip any steps but i'm also  going to go into some advanced things around  ,content because that is so important to make sure  that you make tick tock ads work the first step  ,you're going to want to do is set up your shopify  store if you haven't set up your shopify store  ,just pause the video click the link in my bio and  set it up now we've got one set up through our  ,lemon scrub series so it's got most of the things  ready we're just going to make sure that we set up  ,tiktok properly so the pixel is firing once you're  in shopify the best way to go is go into apps and  ,just write in tiktok simply download the official  tiktok app and click add sales channel this is the  ,exact same as facebook nowadays this will bring  up this little tick tock section down on the left  ,hand store of your shopify store if you don't have  shopify still carry on watching we're going to get  ,into the nitty gritty in a second once this is set  up we can click this section here setting up the  ,pixel the next step you can see that it's saying  connect tick tock for business this is where you  ,need a new tick tock account already have a tick  tock business account you can just click connect  ,but today we're gonna have to create a brand new  one so i'm just gonna click create new at the top  ,enter my email address get the verification code  sent into the verification code here agree to  ,terms and conditions and just click sign up you  can click connect down the bottom right and that's  ,now created an ads manager business manager under  that email we can click create new ad account and  ,we can select the country and the currency that we  want to be built in this is generally the region  ,that you want to be targeting change the business  name to something a little bit simpler click sign  ,up and connect you'll come to this data sharing  section which we've touched on a few times in my  ,previous episodes just click enhanced or maximum  providing you've got the terms and conditions set  ,up for something and then click confirm maximum  is obviously preferred this is how shopify shares  ,data with ticktock this is referred to as capi  which is a partnership between shopify and the  ,advertising platform click set up enter your final  details make sure you connect automatic payment  ,click confirm and you should be ready to go now  to create tick-tock ads we're actually going to  ,have to go back to the tick-tock ads manager so  we can go ads.tichtalk.com you can see that our  ,ad account has already been created to make sure  that we do have the pixel set up properly what i  ,do recommend is going to your website and just  like facebook there's something called tic toc  ,pixel helper and it's a chrome extension that you  can download and check if your pixel is firing  ,on your website if it's not you may need to go  and fix that initially just download the chrome  ,extension and you can see that our tick tock pixel  is set up here shopify set it up for us and it  ,should be firing this is a page view because we're  on a page when you add a product to cart it should  ,fire the add to cart pixel or if someone purchases  you can test a purchase and it will also fire that  ,pixel in the exact right way so now we're in  the tiktok ads account we can go ahead and  ,create our first campaign campaign structures  are really important to talk about it's what  ,separates good advertisers from bad advertisers  that alongside really effective marketing content  ,the basic structure is you have a campaign which  is what objective you are striving for if you've  ,got something like a real estate business  it might be leads you're trying to collect  ,leads but we've got a e-commerce business  so we want to get purchases then you've  ,got the ad set level which is basically the  targeting that you're setting up to complete  ,that campaign objective then finally you've got  your ads that live within each of those ad sets  ,these ads are different creative types that  you think are going to convert your customer  ,so head to campaign when you're in campaign all  you need to do is click create here and you'll set  ,up your first campaign you'll get prompted with  two options you've got simplified mode and custom  ,mode we're going to w

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I Bought The First 5 Things TikTok Ads Recommended To Me

I Bought The First 5 Things TikTok Ads Recommended To Me

(upbeat music),‚ô™ This is Safiya's new intro song! ‚ô™,- Hello friends, and welcome to another video.,This week, I'm gonna be buying the first five things,that TikTok ads recommend to me.,That's right, I'm gonna be giving TikTok,even more of my personal information, a questionable move.,So, over the past few years,,we've done a few experiments that involve buying products,from targeted ads across social media platforms,,like Facebook, Instagram, YouTube, and Snapchat,to see if their ad algorithms and analytics,could match me to things I might like.,And a few months ago,,I finally relented and downloaded TikTok,,and lo and behold, there were ads and abs, but mostly ads.,Now in general, TikTok has actually become an environment,where companies and people interact a lot,,so I think a lot of businesses see TikTok,as a good marketing opportunity.,- Thank you Little Caesars,for the life size plush replica of me!,- And in terms of the ads I've seen,,there's quite a wide variety.,(dramatic music),- I have been dreaming of marriage with a rich girl.,- I've gotten ads for parks,,ads for like fake veneers and ads for working for TikTok.,Some are for super small Etsy shops.,Some are for larger corporations.,Some play into TikTok trends,,or try to mimic the normal videos,you might see on your for you page,,and some are incredibly low effort and confusing.,Like, what is this product, and why is it so pixelated?,And I also know that other people notice these ads as well,and can relate to getting blasted,by the same one for weeks on end.,- This is a plea to the marketing people at HALARA.,Please, stop targeting me to buy your mini tennis dress.,- Every time they open the app.,- Wow, I sure love my HALARA dress.,(sobs) It's, it's really cute!,- But TikTok does have a very targeted algorithm.,I should know. I've been on Edgar Allen Poe Tok before,,so maybe they do know best,,and maybe I will like the things they show me.,So that's what we're gonna do, buy the first five things,that TikTok ads recommend to me and see how they do.,All right, so a couple of quick disclaimers here.,One is that I'm gonna be pretty much just ignoring,the first ad that comes up right when you open the app,,because I usually find that those are for movies, TV shows,or big companies like Credit Karma,,and I'm more interested in their normal ad inventory,rather than the big banner ones,,which feel less targeted overall.,The other disclaimer is that rather than just sitting,in one spot and just scrolling,until I get to all of the ads,,I'm gonna open the app up multiple times,throughout the day and get my five ads that way,,just because that more closely replicates,the way I use TikTok on the daily,,compulsively opening the app,,scrolling through a few videos,,feeling guilty about wasting time and then closing the app.,Alright, and with that, let's ruin my algorithm.,Alright, so I've been scrolling,,and TikTok gave me a pretty good ad here.,This is an ad for Pizza Hut's new limited edition,,streetwear line, Tastewear.,- They don't just sell pizza anymore. They make streetwear.,And it's called Tastewear, so let's get into it.,- Yes, that's right, Pizza Hut made a track suit,,and they're advertising it to me, which is weirdly targeted.,I am not necessarily the world's biggest Pizza Hut fan,,but I am a huge fan of companies,doing weird PR things, including clothing.,KFC Crocs, sign me up. Peeps Crocs, I'm there.,Pizza Hut parka, I mean, I have that.,I don't actually follow a lot of brands on TikTok,,but I have posted a fair amount of videos,with weird clothing, including the aforementioned Crocs,,so maybe that's what tipped them off.,So I am gonna get all of this stuff, or as much as I can.,They have a jumpsuit that's inspired,by the plaid tablecloths at Pizza Hut restaurants.,Then I'm gonna get their T-shirt that is inspired,by their stained glass chandeliers,,and I'm also gonna get the slides.,They do also have a necklace, which I'm gonna grab.,The pizza chain, oh I just got that...pizza chain.,It's a pizza chain about the pizza chain,,Pizza Hut, pizza chain.,Two notes here, one is that the iconic red cup,was sadly already sold out,,and also that this is not that cheap,,specifically, the track suit is kind of expensive,,which I wouldn't really expect from Pizza Hut,,but we're gonna get it anyways.,Dude, we're definitely gonna have to go,to Pizza Hut in this.,- You're gonna be drippin' in Pizza Hut.,- I'm going to be as greasy (laughing) as a Pizza Hut pizza,,sorry for the slander.,Alright, so I just got another ad,for what seems to be an electronics mystery box.,It's from this account called, What the Boxio,,and it's sort of cryptic.,It's almost like a cliffhanger.,This dude is just like, "Hey, you need a box, go get one!",- So you guys know we've got boxes, boxes, and more boxes.,I can't show you guys what's in there,,but I can tell you guys,,you guys need to go buy one as soon as possible.,- He also does a nice sheesh at the end.,Wow, I felt so weird doin

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