How Much Does A Successful TikTok Ad Campaign Cost ( + FAQs )
hello everyone welcome back to technic,force learning in this video i'll show,you how much do tick tock ads cough,let's get started,tick tock was relatively slow off the,block in implementing a formal,advertising program for this reason,brands had to find alternative ways to,advertise on tick tock this is one of,the reasons that influencer marketing,has thrived on the platform,tiktok started experimenting with,advertising in late 2018 although it,didn't take off until well into the,following year,there was much discussion in the early,days about the high cost of tick tock,ads it can cause brands to thousand,dollars to a hundred thousand dollars to,take over a popular tick tock channel,for instance the cost of a hashtag,challenge has a flat fee of a hundred,fifty thousand dollars for six days with,firms spending additional dollars on,promoting the challenge however,now that tick tock has introduced short,native video ads things are now much,more affordable for brands wishing to,advertise on tick tock tick,now has a formal ads program will it,cost you a fortune,it has taken a while for tick tock to,enter the ads market but they have now,set up their formal ads program it has,been slow gradual process however at,least this has meant that you don't have,intense competition to gain the,converted spots on tick tock unlike on,facebook and instagram where winning the,best advertising positioning can get,ruthless and,cutthroat,is tick-tock advertising suitable for,your business,tick-tock is rapidly growing in,popularity as a short video-sharing app,in fact there have been months when,tick-tock was the most downloaded,non-gaming app in both the apple and,android app stores it shouldn't be a,surprise that many brands want to be,part of the action they already have,active accounts on instagram facebook,twitter and linkedin as well as youtube,channel however,any tik-tok advertising or even running,a company tick tock account will depend,very much on the demographics of your,intended customer base the developers of,tick tock and its forerunner music,chose to create an app targeting under,18s,alright many tick tock fans have stayed,with the app as they have aged but it is,clear that the bulk of users are young,even now 41 of tech talks users are aged,between 16 to 24. indeed 66 percent of,tick tocks users are under 30. tick tock,also has a strong female sku,this probably doesn't surprise many as,it tends to reflect the typical,difference between the genders when it,comes to the content types tiktok made,its name as a form of virtual karaoke,a pastime that more females enjoy than,males so if your business targets young,women then you should seriously consider,advertising on tick tock as well as,setting up your own tick tock presence,if you sell products more suited to baby,boomers or generation x then you will,probably perform better on the platforms,where they spend their time next,tick-tock advertising can be expensive,compared to facebook and instagram,obviously some of tick-tocks best,best-known advertisers such as nike and,disney have deep pockets when it comes,to advertising they are highly unlikely,to quibble about costs unless there is a,vast difference it can seem more,expensive than the more familiar,facebook or instagram advertising,however ads on tick tock are still new,this means that tick tock can afford to,charge a premium rate for them knowing,that advertisers aren't going to abandon,tick tock to compete with their,competitors for prime facebook or,instagram advertising space tick tock,ads start at ten dollars per cpm or cost,per a thousand views,they require you to spend a minimum of,five hundred dollars on a campaign so,you aren't going to use formal tech talk,ads for a cheap and cheerful viral,marketing campaign now let's go to the,frequently asked questions first are,tick-tock ads worth it,the tick-tock ads platform makes it,worth it to create accessible and great,campaigns many brands especially smaller,businesses are not sure that advertising,on tick-tock is worth it especially,given the time it takes however it is,easy to set up campaigns create,authentic video content and keep track,of your analytics and data next can you,get paid for ads on tick tock you can,get paid an average of one cent to two,cents for every sponsored view on tick,tock according to a report in business,insider that means if your video gets a,hundred thousand views on tick tock you,get paid a thousand dollars for your ads,in sponsorship once you build a,following on tick tock you can pitch,yourself to brands to offer your,services next how much do tick talkers,get paid if you have a strong following,on tick tock it's easy to get paid tick,talkers with large followings and we're,talking about hundreds of thousands or,millions of followers can get paid,anywhere from two hundred dollars to,five thousand dollars each month the,amount will depend on the size of their,following if you don't have more than a,hundred thousand followers
Let's move on to the first section of how much does it cost to put ads on tiktok
How To Run TikTok Ads in 2023 | Setup Tutorial for Beginners - Tiktok Advertising + Tiktok Shop
How To Run TikTok Ads in 2023 | Setup Tutorial for Beginners - Tiktok Advertising + Tiktok Shop
if you still think that Tech talk is,just for dancing Trends and kids you're,missing out on a very powerful platform,and trending social media advertising,option to grow your business this 2023.,Tech talk has now over 1 billion users,and has surpassed other social media,apps in terms of downloads in a very,short amount of time specifically during,the pandemic aside from this Tech talk,has also launched tiktok shop in,selected countries and provides a,convenient and entertaining approach on,e-commerce even without a website,the last two quarters of 2022 generated,millions of Revenue in my business,because of tick tock ads paired with,Tick Tock shop,so if you also want this for your own,business or for your clients make sure,to finish this video apply what you will,learn and of course prepare to scale,your business,now let's get into it,before we hop on creating an account,let's first understand and maybe be,reminded about this crypto ad structure,okay at first basically we're going to,create a business account for us to have,access to the tiktok business center so,this is the tiktok ads Business Center,at the top and then under that we're,going to create an ad account okay an ad,account which you can access and make,ads through the ads manager,and after that after an account we're,going to create ad campaigns okay now,it's not really that much of a different,platform with meta ads because honestly,it's almost just the same only that it,has different capabilities than uh The,Meta ads now there are also difference,when it comes to terminologies just like,for example this one,um ad groups instead of AD set okay you,can see there at the top it's still,contained where you set the objectives,where you set sometimes the budget and,also here on the second level this one,this is the ad group level so this is,like the ad sets in in meta ads and in,this same ad set like level,you're going to put the targeting and,also the budget,next under those ad groups you can put,more ads,okay so basically that's just the,campaign structure in Tech talk ads you,also need to learn about the ad format,so here are the five ad formats,currently we have top view we have the,brand takeover uh desktop view and brand,takeover usually appears when you open,the app,and the next one is in feed ads whenever,you're scrolling on the for you page you,will see a video with a with an,emphasized button just like that so it's,called infinite ads and next are the,Branded hashtag challenge The Branding,effect the ones that get these ad,formats are actually those who are,already big Brands so again these are,the ad formats usually you can see the,infield ads and you can make that,especially if you are a small business,now let's create our own Tech talk,business account I already have one for,my own business but I'm going to make a,new one for the purpose of this video so,it would be better if you can follow,with me while I do the process okay okay,first one we need to go to techtalk.com,business,so this is the pickup for Business,website we're going to click create now,and I'm gonna type in my password you,can sign up either via email or via,phone I would prefer to have,um my email instead of phone for the,purpose of this video so I'm gonna type,my password,I'll repack it,okay and then click this,agree to the tech talk commercial terms,of service you can just read that after,and just sign up choose it's just for,verification which ones are in the same,shape,so it's letter L okay confirm,now there will be a confirmation email,to be sent okay,I'll confirmed now here we're going to,put our country,I'm based in the Philippines my industry,whatever my business is so I'm just,going to put here services,advertising and PR Services since I'm,making it under my personal brand but on,my other account I have actually chosen,e-commerce,for my business name I'll just put,the registered business team,but my phone number,there you go,I'll just agree to the tick tock,commercial terms of service and then,click register if you want to win a free,one-on-one consultation with me so we,can talk more about improving social,media ads for your business just like,this video subscribe and comment one new,thing that you learned from this video,provide some details about the business,okay so the business center name I can,just name this um John Cornwell and then,I'll put my time zone,describe your business I would say I'm,an agency first because I have some,clients also an activator also to,clients I just put my company name,so if you are an e-commerce business or,anything you want to run ads you can,just put I'm an Advertiser you can just,click this and then just declare um your,company name and your company website,again you don't have to build a website,for this you can have your Facebook page,or Instagram page in my case I'll just,put my own personal website there okay,and the billing information,course you need to put do you want,manual payments or you want automatic,payments
After seeing the first section, I believe you have a general understanding of how much does it cost to put ads on tiktok
Continue the next second section about how much does it cost to put ads on tiktok
DROPSHIPPING CHALLENGE: $1,000 in 72 hours with TikTok Ads 2023
DROPSHIPPING CHALLENGE: $1,000 in 72 hours with TikTok Ads 2023
imagine having a special ATM machine,where if you put a dollar in it'll give,you thirty dollars back I'm gonna show,you that exact machine today now last,week I made a video where I documented,how to take a store from scratch to,generating over 218 dollars within the,first 24 hours of its launch in this,video I'm going to show you how I took,that exact same store and it's generated,its first one thousand dollars in sales,within the first 72 hours which is just,three days now I'm gonna reveal to you,the profit I'm gonna show you the ads,and most importantly I'm gonna give you,that exact ATM machine so you could go,and replicate this and have a very,profitable start to your Drop Shipping,business but before we lock in all I ask,is that you hit the like button on this,video and make sure you subscribe so you,stay tuned with more videos and AD,strategies like this and also make sure,you watch this video in full because,towards the end I'm gonna give you,instructions on how you can win this,store absolutely free yes I'm gonna be,doing a giveaway where I give away this,store or absolutely free to one lucky,subscriber so make sure you stay tuned,for the whole video step one create a,base campaign to start off what we gotta,do for this special ad strategy is,coming to you as dashboard okay we're,gonna start off with just a regular,regular campaign and this is how you do,it you want to start off with,conversions I want to come down here and,I want to set the campaign budget to a,lifetime budget of fifty dollars okay,that way we're not going to spend more,than fifty dollars in a Lifetime on this,budget supposedly but what I'm gonna do,is come into the ad group settings and,just like any other campaign you know,I'm going to select my pixel here okay,we're going to optimize for purchases,this is on a test pixel over here so I'm,going to select placements just Tick,Tock and we're going to select our,targeting to be 25 to 55 year olds and,we're also going to select our interest,to be purchase intention and we want to,sell let's say it's a household product,I'll pick something like Home,Improvement I would also do household,products I would also do something like,baby kids in maternity and appliances,but most importantly you want to make,sure that your audience is large if it's,not large enough like over 50 million,what you want to do is come down here,into targeting expansion and you want to,allow interest and behavior and what,that'll do is open up the audience size,to over 50 million that's what we need,for this to work now I'm going to come,down here into the daily budget and I'm,going to set that to over a hundred on,each but don't worry because we do have,our campaign limit limit limit limiting,us to fifty dollars so it's not going to,spend that much in a single day this is,just to set up the campaigns and then we,also want to set the start time to the,next day at midnight so I'm going to,come here and change that to 0-0,military time and that's going to start,at midnight we're going to select,specific times for this campaign to run,which is between 6 a.m and midnight and,we're going to select that for every,single day and and now I'm gonna just go,into next now this is just a base,campaign but it's Gonna Get Us set up to,the next step so what I'm gonna do is,come here into my custom identity you,can upload your logo uh you don't have,to hook up your ads account put your,brand name but then you want to upload,the ad that you have okay so you want to,upload your ad creative right here and,then you want to put some text in here,like you know maybe put your caption,which is best gift for holidays and as,you can see that's just a sample video,of me all right so right here I'm gonna,put the URL of the store so I'm going to,come right here and grab that paste that,real quick and it should grab that and,we should be all set to go so then I'm,going to submit this so once your,campaign is created you're ready to move,on to step two multiply and this is,where we want to grab that one campaign,so I'm going to select the one that we,just launched and I'm gonna go with here,bulk edit and I'm gonna export the ad,okay so I'm gonna click export and with,that to do it'll download the ad into an,Excel file where we can actually go and,edit the settings so we can multiply,over hundreds and hundreds of campaigns,in this one ad account and that's how,we're going to be able to unleash this,ad strategy so this is where things can,get tricky but just follow along here,once you open that Excel file it's going,to look something like this and the,first thing I need you to do is delete,the campaign ID you want to also delete,the ad group ID and then you want to,also find the ad ID and that's going to,be somewhere over here after that what,you want to do is you want to create,501 rows of this same campaign okay so,what we need to do is grab this over,here you might be using Excel on Windows,I'm using a Mac so it's like numbers but,same concept
After seeing the second section, I believe you have a general understanding of how much does it cost to put ads on tiktok
Continue the next third section about how much does it cost to put ads on tiktok
TikTok Ads For Beginners: Setup Tutorial & Best Practices
TikTok Ads For Beginners: Setup Tutorial & Best Practices
today it's all about tick tock yep you,heard that right i'm covering how to run,ads on tick tock for beginners which,fortunately for us is pretty much,everyone at this point if you're,wondering why a small business marketing,channel is covering a teenager's lip,syncing app then you need to stick,around for this full video because you,have some learning to do,hi i'm morgan with life marketing the,digital marketing agency that helps,small businesses grow are you new to,digital marketing or have you found,yourself doing it more for your small,business lately if you want to learn how,to do digital marketing from people who,have actually done it check out our new,course on facebook ads our co-founder,sherman has put all of his expertise,into this course and i think he'll find,it really helpful you can learn more and,sign up with links in the description,box hey we just helped a small business,make over 1.5 million dollars in revenue,through facebook advertising and guess,what after managing millions of dollars,in ad spend for thousands of different,small businesses i have decided to host,a free training session to show you how,to do this stuff yourself so what do you,have to lose go ahead and click the link,below to get started okay let's get into,the video though because i'm super,excited to go over tick-tock ads today,can i tell you a secret promise that you,won't tell the others okay come here,tick tock is my favorite okay now that,we have that confession out of the way,honestly tik tok is one of my favorite,platforms and i love it for small,business because the opportunity for you,to go viral is,there it's just there now we've already,seen a lot of small businesses make tick,tock their own and use it really,effectively but as tick tock prioritizes,more paid advertisers on the platform,we're going to see even more opportunity,for small businesses now tick-tock may,seem a little wild west as far as,marketing goes but there is a right way,and a wrong way to do ads on tick-tock,if you post the same type of content and,ads that you're putting on your other,channels they're probably not going to,do anything on tick tock at all so let's,talk a little bit about what tick-tock,is and why people love it before we dive,into the actual ads part tik-tok is a,social media app made up of short videos,posted by creators videos range from 15,seconds to 3 minutes long tick tock is,actually experimenting with even longer,video times they've just recently added,the three minute length before you could,only do a minute long video if you,remember the vine days which,rest in peace fine we miss you so much,tick tock is similar to vine first big,draw of tick tock is that videos are,short users of the app really like the,quick delivery of comedy or information,that tick tock allows them to have while,the dancing and lip syncing videos are,still popular on the app businesses and,niches of all kinds have made the app,their own the reason we think tic-toc,works so well is because each video and,the excitement of the next video gives,us a little boost of serotonin so it,encourages us to keep scrolling if,you've seen this guy then you know what,i'm talking about another reason people,love the app is because it's easy to,find new content and creators once the,algorithm gets used to you you'll,constantly see new and relevant content,that just gets better over time you have,two feed options the following and the,for you page following shows you the,latest posts and live videos from,accounts that you're already following,your for you page shows you a mix of,content from new accounts and some,creators that you already know and maybe,you've interacted with but haven't,followed yet because it's so easy to,discover new content even small creators,have a pretty good chance of going viral,because of how the algorithm on the for,you page prioritizes new content small,pages can and very often do go viral by,creating the right video at the right,time if you can jump on a trending sound,hashtag or style then you have the,potential to get really big really fast,but these trends do move extremely,quickly now if you do happen to have a,video that goes viral you want to do a,few things i want to make sure that you,engage in the comments section as much,as you can it may be overwhelming but,get everybody on board in this case,comment interaction is critical on tick,tock you cannot have a healthy tic talk,page without it it just does not work,you should also keep putting out content,but don't expect for the millions of,views that you've just got or the,hundreds of thousands or whatever it was,to translate directly to every single,video after that you will very likely,get extremely low views on a lot of your,videos after that and then spike here,and there it's very bizarre,but you'll ride it out and before you go,viral make sure that you put ways for,people to find you off of tick tock for,our marketing efforts we want to move,people from platforms that we do
After seeing the third section, I believe you have a general understanding of how much does it cost to put ads on tiktok
Continue the next fourth section about how much does it cost to put ads on tiktok
EVERYTHING You Need To Know About TikTok Ads (Student Success + Interview)
EVERYTHING You Need To Know About TikTok Ads (Student Success + Interview)
continued learning is everything when it,comes to creating success and doing it,for a lifetime that's exactly what we're,doing here as Supreme Ecom and what,we've been doing mastering the skills of,learning Tick Tock ads so that you can,keep learning and making money online,with us and I'm going to be talking to,my head consultant here at Supreme Ecom,about everything we've learned about,Tick Tock the strategies the ad,marketing the creatives everything that,you need to know to get the real success,that you're looking for in Tick Tock in,2023 let's go ahead and jump right into,it now before we let Trey into here each,and every week I give out a free,one-on-one Consulting call to one lucky,winner to hop on a call to get all of,your questions answered and streamline,your success while doing so if you want,the opportunity to win this free call,all you have to do is smash that like,button down below and in the comment,section below comment the word Supreme,Ecom with your biggest takeaway from,this video along with that we've been,closing these spots out very quickly and,we are down to only a couple spots left,in my one-on-one mentorship and if,you're looking take advantage of these,three spots that I have available to,grab you by the hand and tailor this,entire mentorship to you and your,experience that you have head over to my,Instagram my AC underscore Hampton DM me,the word mentorship or apply with the,link down below and I'll reach out to,help you get started now without further,Ado let's go ahead and bring Trey in,break down every single thing that we're,implementing on Tick Tock the strategies,that we're putting in place and how you,guys can replicate the exact same,success let's go ahead and jump into,what's going on Trey happy to have you,here my boy go ahead and give everybody,a rundown of who you are when you join,this one-on-one mentorship and where,you're from what's going on everyone um,Trey so I'm one of the heck of Sultans,here Supreme com but originally I did,join the mentorship about two years ago,during the peak over times I actually,was originally from Virginia then I,moved out to Dallas and then that's,actually where I'm at HC in the gym and,essentially I asked exactly hey what do,you do nowadays and he said I drop ship,and that would piqued my interest and to,where that led me to actually be a,particular dropshipper to where now I'm,actually a head consultant at Supreme,com from what me being a drop shipping,and that's literally crazy because I,actually remember the first day that you,actually met me in the gym and we've,been hustling every single day since,we've been grinding every day since we,went through this one-on-one mentorship,and I'm proud to have you here at,Supreme econ being a head consultant so,just give a background to everybody in,here what was actually the original,reason that you got into Drop Shipping,essentially the real reason why I joined,you know into the Dropship business,because I did see a huge opportunity to,have you know making money online be,able to be My Own Boss essentially just,have my own exactly business to run,right,um I think that's nowadays the goal for,everyone you know not to just a standard,nine and five to go to college you know,the standard route of how our you know a,parent's generation was doing it's a,whole new generation and also this is a,huge opportunity for me to do so and,that's exactly where I took it to where,I was able to go ahead and get a mentor,and actually help me guide to achieve,those results and actually achieve my,goals that I have for myself back two,years ago to where where I am nowadays,hey if you guys did not see that first,testimonial from Trey when he was in the,mentorship and generated over a hundred,thousand dollars make sure to check that,on Supreme ecom's YouTube channel as,well so we all know that you had great,success but one thing I want to ask you,is how did it feel having all that,success back then especially as being a,complete beginner and what do you think,you would say as your biggest takeaway,in this one-on-one mentorship yeah the,feeling that I had back then was,ecstatic I mean essentially you know,being back to such a young age and,making that amount of money was crazy,you know I can go ahead and buy anything,and everything that I wanted but I did,realize I had to stay humble to where I,had to stay hungry because that was just,a little taste and I wanted a bigger,taste for more future endeavors and my,biggest takeaway from that is not to,just stay humble but always to keep,learning always keep updating my brain,to make sure I'm up to date on you know,current strategies so I can always stay,ahead of the curb and always beat up my,competition to go ahead and keep,providing for my family now I definitely,love how you say keep learning because,we're about to break down everything,that we've been learning with Tick Tock,the strategies we've been implementing,and how we're diversifying our,advertising portfolio but
After seeing the fourth section, I believe you have a general understanding of how much does it cost to put ads on tiktok
Continue the next fifth section about how much does it cost to put ads on tiktok
Will TikTok be BANNED? Here is what to do.
Will TikTok be BANNED? Here is what to do.
for those of you who use tick tock for,your business or to make your content go,viral you might want to listen to this,and to be honest it's going to hurt Tick,Tock is banned in the U.S this is a,potential headline that you might be,hearing very soon Tick Tock is not,officially banned yet but I'm going to,be breaking down in this video exactly,what the US Congress has planned and,what they're trying to do in order to,ban Tick Tock fully and like I said,earlier you may want to watch this video,because the US Congress has already,pushed this into the floor and are,looking to get votes on this matter,right now so let's get into some of the,basics that you need to know when Tick,Tock first came onto the scene they came,on as an app called musically which was,an app where users could lip sync to,songs the musically was bought out by a,Chinese company called bike dance and,they merged it into their app called,Tick Tock now this is where things get a,little shaky in November of 2019 news,outlets started raising concerns around,tick tock with the National Security it,has with the US and putting in question,the Chinese company by dance who owns,Tick Tock and things have moved really,slowly over the last few years but,recently things have started to really,pick up and now all of this is starting,to come back just a few days ago,Congress introduced a new bill to,entirely ban the platform altogether in,the U.S and they've already started to,ban it on government-issued devices in,multiple States as they're voting right,now the Senate passing a bill to ban the,popular Tick Tock Washington,groups have introduced a bipartisan Bill,looking to ban Tick Tock maker saying,the platform is a major security risk,and if you'd follow my channel over the,last two years or followed my own Tick,Tock or Instagram then you know I'm a,big fan of The Tick Tock app especially,for business purposes to be able to,generate results for your business as,well as ways for creators and new users,to be able to discover Brands and find,you in many ways it's a great time to be,on Tick Tock it's one of the most,popular social media apps right now with,over a billion users on the platform and,the platforms developed into a community,where users see this as a news source a,search engine where people are literally,searching ways that they can find,workout routines or what recipes they,want to do they're using Tick Tock,instead of Google Now and tick tock's ad,business has been growing steadily and,producing incredible results for our,clients as well in Tick Tock forever,change the marketplace short form viral,content has taken over and it's,completely changed the way Brands,businesses influencers Market their,products and services in fact a lot of,ways my businesses are based around the,tick tock platform as well with us,offering ad Management Services for tick,tock ads and ways to actually be able to,you know scale via Tick Tock ads and,show you how to do it yourself as well,but it may not be a great time for much,longer especially if the app ends up,getting banned what does this mean for,you and me if Tick Tock is banned now,well first we have to understand what's,going on Tick Tock has put in a bill in,place to essentially ban the platform,altogether and the Senate's pass like,legislation to ban Tick Tock from US,Government devices the senates voted to,ban tick tock on U.S government-owned,devices and now they're putting aim,towards Banning the app altogether now,would the US really ban one of the most,popular social media apps Tick Tock well,first we need to understand what the,motivation is behind why they would do,this and the easiest way to understand,this is quite literally looking at the,exact build that they put in place it's,to protect Americans from the threat,posed by certain foreign adversaries,using current or potential future social,media companies that those foreign,adversaries control to surveil Americans,learn sensitive data about Americans for,spread influence campaigns propaganda or,censorship,so that's really the main focus that,they're putting it on entirely to ban,the platform and if they do ban Tick,Tock what would this look like for,creators consumers and small businesses,and marketers well the likely scenarios,that would take place would be consumers,would have one less place to consume,their favorite content and find other,platforms to focus their attention on a,lot of people think this is totally fine,it would make sense but all of his,attention would end up going somewhere,those hours would be added back into,people's days and they would definitely,be looking at other social media,platforms to get on millions of creators,and Brands would no longer be as,discoverable as they are today,especially with Tick Tock being such a,platform for users to be able to find,brands that they've never heard of,discover small businesses be able to,find creators that you know they,normally wouldn't have discovered in the,past Tick Tock has bee
After seeing the fifth section, I believe you have a general understanding of how much does it cost to put ads on tiktok
Continue the next sixth section about how much does it cost to put ads on tiktok
TikTok Audience Insights
TikTok Audience Insights
it's no secret that the advertising,platforms have a lot of information,about the users on those platforms and,that they use that to help advertisers,reach certain audiences of people now we,don't get access to their personal,information which is great i probably,couldn't steal your identity even if i,wanted to genuinely don't know how but i,do want to know how large groups of,people perform within my campaigns,whether younger or older audiences men,or women maybe different device,categories how are all those impacting,the performance on my campaigns,we've talked about some of these,different breakdowns and some of them,are disappearing on other platforms like,facebook with privacy issues but one of,the platforms that is still giving a lot,of insight is actually tick-tock one of,the newer ones so today i want to run,through the tick-tock ads audience,insights section of the interface show,you the data you can get out of it and,talk about some ways that you might use,it to optimize your campaigns or even,change strategy moving forward,when you head into the tick tock ads,manager the first place that it always,lands you or at least that it always,lands me is on the dashboard this is,actually going to be the first place,that has some of this audience insights,information you'll see up here in the,upper left we are on dashboard because,it has this little blue line but later,we'll hop into some of the other areas,of the account at the very top you can,see some of the stats for today the fact,that we have one campaign active and,then performance trends but if we scroll,down the page a bit we'll be able to see,some of the first sets of the audience,information the first grid here on the,upper left is going to just show the one,campaign that i mentioned but over on,the right we'll start to see the gender,information whether the users in the,campaign so far are male or female and,you can see right now for impressions we,have about,63-ish percent are female and the,remainder are male and then we can use,this drop down up here to choose any,different set of stats that we want to,see so we can see whether the breakdown,for clicks is about the same which looks,like more females have clicked on the ad,or we can start getting into other,metrics like the cost per click where we,can see that the chart has changed and,you can see that things are actually a,little bit cheaper only by about one,cent,cost per click for females and then you,can even come up and see the difference,in conversions for the campaign here we,have 21 are coming from females,a little over 9 are coming from males,but 63 percent are coming from unknown,that's because the conversions that,we're recording for this campaign are,based on website actions and these are,going to be people who have opted out of,being tracked so while you're going,through these different reports just,know that there's going to be gaps in,the performance stats for anything that,relies on a third party pixel on your,website because of all the different,privacy issues that are out there right,now the next box down here on the bottom,left is going to show the placement,performance and you can see for cost,it's going to be all of it is on tick,tock 100 is and long story short for,this one everything is going to be on,tick tock if you're in the u.s you can't,target any of those additional,placements and you could do the,breakdown for any of these additional,stats so if you're in a country that,allows you to target all the different,placements that are available on tiktok,this could be really helpful to see if,tiktok or any of the additional,placements or platforms is performing,better than the other think about this,as the difference between facebook and,instagram in facebook ads manager you,would want to know if facebook or,instagram is performing drastically,better or worse than the other to be,able to optimize a little bit better and,then the next chart over here in the,bottom right is going to tell us about,the operating system and type of device,that users are using when they engage,with our campaign so anything in blue is,going to be on the ios platform anything,in purple is ipad and then anything in,this green is going to be android as you,can see we have basically no android,users so far either impression,conversion or click-through rate-wise,and each of these will operate just in,the same way that the drop-downs did for,the other two you'll just be able to,compare three of them at a time and the,charts will look a little bit different,depending on the metrics so obviously,impressions and conversions both have,this bar chart but then click through,rate is going to have these different,tables right here and it's just going to,show you the number because they're not,going to make a vertical bar chart,alongside the horizontal bar chart but,as i mentioned there are a lot of,different metrics so you can use,impressions clicks click-through rate,cost per click cost per conversion,conv
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See Which Hotels Were Caught Not Changing Bedsheets for New Guests
See Which Hotels Were Caught Not Changing Bedsheets for New Guests
when you stay at a hotel you expect,fresh clean sheets but how would you,know for sure well our investigative,team came up with a simple kind of,ingenious test they rented a hotel room,checked out and then the next day,checked into the exact same room under a,different name did house cleaning change,the sheets here's ann mercogliano with,the great inside edition hotel sheet,test,we got to wondering do hotels always,change sheets when new guests,check in we booked ourselves into nine,hotel rooms and each time we sprayed,this harmless washable fluorescent paint,onto the bed sheet using,this stencil,you can't tell anything is written there,but turn on our uv lights and presto,there it is i slept here glowing bold,and bright at the candlewood inn and,suites in manhattan we sure left our,mark,wow there it is,i slept here nice and big then we,checked out it should have been clear to,any maid that the bed had been slept in,the next day we booked the exact same,room but under a different name,okay here we are back at the candlewood,inn suites we stayed in this room last,night we rechecked in let's take a look,these should be clean sheets,let's see,disgusting these sheets are dirty look,at this i need a manager up here i'm,anne marcogliano with inside edition we,want to just show you something on the,bed okay,this sheet hasn't been changed,why weren't the sheets changed,okay i,i expect them to be changed every day,and that is a policy of our property was,it just a simple mistake or is this a,common occurrence a dirty little secret,in the hotel industry i,slept,here at this la quinta in suites not far,from central park we did it again,spraying i slept here on the bed sheet,and when we returned under a new,reservation the next day,here we go,look at what we found and the proof is,in the paint take a look at this this is,disgusting they didn't change the sheets,and i need a manager,right away,hi how are you i have to shut the light,when he arrived at our room he brought a,maid with him she claims she cleaned the,sheets do you change the sheets every,night,but when i showed them our sign they,both apologized that's gross,i mean there's no words for me to say,you know we expect our housekeepers to,change the sheets at this residence inn,by marriott a hotel rated one diamond by,the triple a we sprayed the word yuck on,the top sheet there it is yuck and then,i slept here on the bottom sheets this,one's going right on the pillow and for,the pillows how about the inside edition,logo the results light up the room let's,see what happens when we check in the,next day under a different name let's,check the pillows,all right,looks like they changed the pillowcases,let's check the top sheet maybe it's,clean,and yuck exactly this is a dirty sheet,let's check the bottom sheet,okay another dirty sheet i slept here,this is absolutely,disgusting at first the manager didn't,want to talk about it i'm going to have,to ask you to cut the camera please why,weren't the sheets changed and we know,those sheets weren't changed,accustomed to change every checkout room,sheet,however i do not know what happened in,this situation i will have to get you my,general manager okay but we could have,slept on dirty sheets tonight what do,you think about that,in your hotel not to make you queasy but,the next time you stay at a hotel you,might want to bring your own sheets just,gross,the marriott corporation apologized and,all the hotels told us they take great,pride in high standards of cleanliness,throughout their hotels and that they,take this issue very seriously saying,they have taken immediate action to,ensure this doesn't happen again,all told three out of the nine hotel,rooms we checked had dirty sheets,meantime if you're concerned your hotel,sheets might not always be clean you can,just ask housekeeping to bring you fresh,ones
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