who controls tiktok ads?
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[TOO EASY] My $15k+ Per Day TikTok Ads Strategy For 2023! - Shopify Dropshipping
all right guys just gonna do a real,quick refresh check right here,it's too easy,yo what is going on guys this is Boy,Soldier back in the game with a brand,new video 15K plus per day Tick Tock ad,strategy and it is simply too easy now,last year I made another video very,similar to this but this is going on in,current time and exactly what I'm doing,to scale my ads with ease in a,three-step plan so you guys can do this,too so guys make sure to stick around to,the end of the video I'll be doing a,full kind of walk through campaign setup,here,to kick off the New Year I'm going to be,doing a giveaway in the black hat,Discord group I'm gonna be taking one,student I'm gonna be scaling their store,alongside with them setting everything,up as I would my own store so if you,guys are interested in that mentorship,it is going to be absolutely free all,you have to do is be in black hat that's,where we have all the sauce anything,goes and I hope to see you in there soon,so I'm not gonna waste any time here and,we're gonna drop into a Google Docs I'm,pretty much gonna walk you through it,and then I'm actually going to walk you,through the full setup uh and we're,physically going to set up a campaign,together just so you guys can see but,yes so this is the 0 to 15K plus per day,Tick Tock ad strategy things people,always ask me about that I don't cover,too often in my videos let's go over,that one your store set up in back end I,don't pay too much attention to the,store I think what really comes first is,going to be the ads and the ad strategy,that's where I spend most of my time and,what I focus on so three Stepping Stones,before we get into the side do you want,to add on to this document is the,product the store and the creative so I,just want to go over it really fast,these are kind of requirements that you,guys really need to have in order to,have this backbone this consistent,scalability uh and as you will see as,you guys saw in my previous video I was,able to use this backbone and actually,scale it to 100K a day which is very,Advanced it's very extreme over the last,couple weeks I've spent about 500 000 in,ads and I plan on doubling that tripling,that so just these are some things you,can do to your store as well so product,I definitely always will recommend a,saturated product with a lower undercut,offer something where you can uh you,know price out your opponents using such,an offer like free plus shipping on a,very saturated process product that,doesn't cost a lot to supply places you,can find these products where you can,kind of see all the backing costs it's,not PP ads the only spy tool I currently,use and most likely will ever use just,because I like the analysis that it,actually does in current time again we,work in current time now I'm going to be,getting into some free game this is,Mania and it is absolutely free no,credit card required okay I don't think,it's like in my opinion this product,research tool is the best and it's,currently what I've been using a lot,lately and obviously you know the price,factor is huge uh if you guys want you,can go check that down below I do have,an affiliate code if you do plan on,getting like some upgraded features and,things like that but yes you can,literally go and get your first launch,launch you can find winning products,that are generated by AI you get an,analysis of all the ads on the shop how,these ads are performing um and just,different things like that it's,absolutely free go check it out so if,you guys need a link for that is down,below and you guys can get you know a,discount on that as well now when it,comes to the store the SMS bump I,typically use the five minute,abandonment flow and the 45 minute,abandonment flow I don't use emails I,think they're very cost um inefficient I,mean 100 of the traffic is on their,mobile phone along with Tick Tock so it,makes sense it adds up simplify ocu I,just keep re-up selling the same product,after the customer purchases um there's,you're gonna have a guaranteed 15 hit,rate on that so free money free free aov,increase why not and quantity breaks,bundle bear things like that um you know,those are just to wear on the front you,know before they get into checkout,they're able to increase the average,order value as well so these I believe,are Essentials to have on the store and,if I didn't have them I doubt I'd be,profitable in fact I wouldn't be so when,it comes to the creative now you're,going to need a very controlled ugc what,I mean by controlled ugc is something,that focuses directly on the product the,function the offer you can scale it,indefinitely without hitting the wrong,audience in Tick Tock everything does,come down to creative and you are,leveraging that again I don't run pixel,we're fully and only leveraging the,creative so it needs to be good and it,needs to check off all the right boxes,really quick I do want to give a huge,shout out to Celebration as well for the,New Year's you guys are able to get ugc,this is ac
The above is a brief introduction to who controls tiktok ads?
Let's move on to the first section of who controls tiktok ads?
TikTok Ads Automated Rules
TikTok Ads Automated Rules
one of the great things about paid,digital marketing is all of the control,you have over your campaigns you get to,determine the ad creative the targeting,what your budget is all sorts of,different things but the problem with,having that much control is that you,then have a lot of changes that you need,to make regularly to make sure that,you're getting the best performance from,them,some channels do have options that are,helping to do that through automated,rules we already have a couple of videos,on the channel that go through those the,first is for google ads and you can,check that out right here and the second,one is going to be for facebook ads and,you can check that one out right here,each one of those videos will walk you,through how they work and what the,different options are and this video is,going to be in addition to that tiny,automated rule library today we're going,to talk about tick tock automated rules,i'm going to show you where to find them,in the interface what they do and how,you can start using them to optimize,your campaigns,in the tick tock ads manager they make,it really easy to find the automated,rules they're just right above the,campaigns where they're listed if we,want to we can just click the drop down,here and we can create a new rule or we,can manage the rules you can see here,that since this is still a relatively,new feature tick tock still has this,little helpful bubble that talks about,increasing control and efficiency you,can set automated rules to send,notifications or make changes to your,ads when they meet certain conditions,they even went so far as to misspell ads,love it so to get started let's just go,ahead and click create new rule,that will open this window off to the,right where we can build all of our,automated rules in tiktok so let's just,go through the builder over here it's,broken into a number of different,sections so at the top we have different,templates of rules that we can use that,tic-tac already has built for us and the,middle section down here is going to be,where you set up which portions of your,account the automated rules apply to as,well as the conditions themselves and,then down below we'll have the different,settings for the rules so the first,thing you'll notice is that in the apply,rule 2 section since i did not check the,box next to a campaign name it will,apply the rule to all active campaigns,if i want to select only certain,portions of the account i can click the,drop down here and then i can select all,active ad groups all active ads and then,there are also the inactive sections of,the account that you can apply it to as,well but if you want an automated rule,to apply only to a specific campaign,you'll need to check the box next to,that campaign when you get started and,create a new rule that would apply to,just that campaign for now i'm just,going to uncheck this and we'll go,through the builder as is let's start,off by walking through some of the,templates that tiktak has available for,us,you can see here that right now i'm on,the create a custom rule section we'll,do that in just a little bit but there,are two rules sections that i can't use,the schedule delivery and unlock,potential because they can't be applied,to campaigns and ads in this unlocked,potential section and they can't be,applied to something that is active to,schedule delivery because it's already,delivering so you can't really schedule,it to turn something on that's already,on so let's go over to the enhanced,performance section says it will,increase the budget for ads that are,performing well and this is a feature,that most other platforms don't have are,these templates you'll see when i click,on this enhanced performance template,that the section of the condition and,actions have changed to now we have an,if then condition that is built out to,help you adjust the lifetime budget,based on the performance of your account,if i come back up here and we look at,the control budget template you'll,notice that it completely changed the,conditions and actions again to reflect,a strategy where you turn off ads with,unexpected high costs so these templates,are really helpful and they make it easy,to start off with a rule that's already,built so that you're not doing things,from scratch even though i'm not going,to show you what they look like because,i'm not eligible for those types of,rules you can do the same sort of,process with the unlock potential and,schedule delivery rules by just clicking,on them and letting the condition and,action section reset for that additional,strategy so now let's start to go,through the condition and action section,down here and talk about how this works,as you can see with the naming,convention tick tock uses an if then set,up in here so if certain conditions are,met,then this action will be taken so in,this automated rule if the lifetime,budget spend rate is greater than and,then there's a different field that you,can add in a different percenta
After seeing the first section, I believe you have a general understanding of who controls tiktok ads?
Continue the next second section about who controls tiktok ads?
This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER
This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER
in this video you'll see for yourself,how to get your Tick Tock ad results to,go from this to more like this by,following a simple to execute five part,formula and breaking one common rule,that most gurus out there are spreading,that actually holds most Tick Tock ads,back there's this misconception out,there but it's total garbage this is,Matt Johnston and he knows what works,with Tick Tock ads he's produced and,overseen over 2 000 video ads that have,generated well over 10 billion video,views and millions of dollars in sales,according to Matt and his data he's,cracked The Tick Tock ad code with this,exact strategy and that's not fluff he,literally 10x disc click-through rates,going from one half a percent all the,way up to five percent and an overall,five times return on ad spend as a,direct result of the strategy and in,under 15 minutes you'll have all the,pieces in place to be able to replicate,his results for yourself so Matt why get,in on Tick Tock ads right now why not,stick with Facebook ads or Instagram or,YouTube Facebook ads definitely still,work but they're getting tougher and,they're really expensive the data is,obviously awful because of iOS 14 and,then the aftermath but also people are,just sort of vacating the platform,Google ads have always been expensive,and YouTube ads are getting quite,expensive so it's cheaper and more,effective when you get in on it earlier,right because Tick Tock will eventually,be there as well but that makes this,moment and probably for the next 18,months or so the moment to get there and,it's sort of like a land grab at this,time but it's a profitable landcraft and,because I know some of you are thinking,it no Tick Tock is not just a way to,advertise to teenagers and people who,still know who the musical guest on SNL,is ladies and gentlemen Megan the,stallion,what the point is tick tocks users are,aging up it might have been true if,people were like it's just the kids but,that's crap now everybody is on it I,just got off a sales call that I booked,through Tick Tock ads and this guy was,50 years old and ready to rock and roll,most of the people that I have closed,from Tick Tock have been over the age of,40. and that's not just Matt's,experience the data backs him up here so,53 percent of tick tock's users are over,30 and that's just going to continue,maturing over time so how can we get,results like you get from ads on Tick,Tock like what's your secret I think,that there's this misconception out,there that the best ad creative should,be native to the platform you know,that's some sort of like general rule,but it's total garbage in fact it needs,to be the opposite if you want to make a,YouTube ad that has the best chance of,converting you probably should shoot it,like a selfie video because the rest of,the content is extremely well shot with,great depth of field and amazing cameras,because that's what everybody's doing on,YouTube so you get the opportunity to,pattern out which is the most important,thing you're going to hear that term a,lot in the rest of this video so let's,just Define it real quick so pattern,interrupts are a scientific concept that,come from neuro-linguistic programming,and it just involves switching up a,repetitive pattern to basically snap,someone out of the days they're in since,most people consume social media,completely zoned out you need to shake,them awake so to speak because it,doesn't matter what you say in your ad,if you don't pattern interrupt nobody,will ever see it so on Tick Tock,everybody came in that was trying out,Tick-Tock ads at the beginning and we're,still at the beginning saying that you,got to make tick tocks you know the best,thing is native so selfie type videos,that look like,ugc for lack of a better term and that's,how you did Tick Tock ads but man that,does not work I mean it may work for,some but in my testing when I was first,trying that regular tick tocks that,simply had Direct response bent edited,in tick tocks shot like tick tocks I was,getting you know like 0.5.6,click-through rates and I could not,break through as soon as I started using,this scripting methodology and some of,the production stuff around it I'm,looking at five percent click-through,rates and I feel so confident in it like,I feel like I've totally corrected at,this point so how do you recommend,shooting these ads if if not like,standard organic tick tocks high,production values not like you'll spend,a bunch of money I'm saying use a good,camera and have like the YouTube,aesthetic you got to think like YouTuber,like get a nice camera or figure out how,to shoot with cinematic mode you know,and like make it look good do stuff like,depth of field lighting and stuff like,that so it's clearly like like a normal,Tick Tock it sticks out in the feed now,to be clear here Matt isn't saying make,it look like an ad either making,something that looks like this or this,is probably the worst thing you could do,so he's only saying that you need to,bump up the qualit
After seeing the second section, I believe you have a general understanding of who controls tiktok ads?
Continue the next third section about who controls tiktok ads?
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
today we're going to cover everything tick-tock ads we're going to go into shopify we're going ,to link our store we're going to make sure the pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400 million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also going to go into some advanced things around ,content because that is so important to make sure that you make tick tock ads work the first step ,you're going to want to do is set up your shopify store if you haven't set up your shopify store ,just pause the video click the link in my bio and set it up now we've got one set up through our ,lemon scrub series so it's got most of the things ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're in shopify the best way to go is go into apps and ,just write in tiktok simply download the official tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring up this little tick tock section down on the left ,hand store of your shopify store if you don't have shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set up we can click this section here setting up the ,pixel the next step you can see that it's saying connect tick tock for business this is where you ,need a new tick tock account already have a tick tock business account you can just click connect ,but today we're gonna have to create a brand new one so i'm just gonna click create new at the top ,enter my email address get the verification code sent into the verification code here agree to ,terms and conditions and just click sign up you can click connect down the bottom right and that's ,now created an ads manager business manager under that email we can click create new ad account and ,we can select the country and the currency that we want to be built in this is generally the region ,that you want to be targeting change the business name to something a little bit simpler click sign ,up and connect you'll come to this data sharing section which we've touched on a few times in my ,previous episodes just click enhanced or maximum providing you've got the terms and conditions set ,up for something and then click confirm maximum is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi which is a partnership between shopify and the ,advertising platform click set up enter your final details make sure you connect automatic payment ,click confirm and you should be ready to go now to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure that we do have the pixel set up properly what i ,do recommend is going to your website and just like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you can download and check if your pixel is firing ,on your website if it's not you may need to go and fix that initially just download the chrome ,extension and you can see that our tick tock pixel is set up here shopify set it up for us and it ,should be firing this is a page view because we're on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in the tiktok ads account we can go ahead and ,create our first campaign campaign structures are really important to talk about it's what ,separates good advertisers from bad advertisers that alongside really effective marketing content ,the basic structure is you have a campaign which is what objective you are striving for if you've ,got something like a real estate business it might be leads you're trying to collect ,leads but we've got a e-commerce business so we want to get purchases then you've ,got the ad set level which is basically the targeting that you're setting up to complete ,that campaign objective then finally you've got your ads that live within each of those ad sets ,these ads are different creative types that you think are going to convert your customer ,so head to campaign when you're in campaign all you need to do is click create here and you'll set ,up your first campaign you'll get prompted with two options you've got simplified mode and custom ,mode we're going to w
After seeing the third section, I believe you have a general understanding of who controls tiktok ads?
Continue the next fourth section about who controls tiktok ads?
I Bought The First 5 Things TikTok Ads Recommended To Me
I Bought The First 5 Things TikTok Ads Recommended To Me
(upbeat music),♪ This is Safiya's new intro song! ♪,- Hello friends, and welcome to another video.,This week, I'm gonna be buying the first five things,that TikTok ads recommend to me.,That's right, I'm gonna be giving TikTok,even more of my personal information, a questionable move.,So, over the past few years,,we've done a few experiments that involve buying products,from targeted ads across social media platforms,,like Facebook, Instagram, YouTube, and Snapchat,to see if their ad algorithms and analytics,could match me to things I might like.,And a few months ago,,I finally relented and downloaded TikTok,,and lo and behold, there were ads and abs, but mostly ads.,Now in general, TikTok has actually become an environment,where companies and people interact a lot,,so I think a lot of businesses see TikTok,as a good marketing opportunity.,- Thank you Little Caesars,for the life size plush replica of me!,- And in terms of the ads I've seen,,there's quite a wide variety.,(dramatic music),- I have been dreaming of marriage with a rich girl.,- I've gotten ads for parks,,ads for like fake veneers and ads for working for TikTok.,Some are for super small Etsy shops.,Some are for larger corporations.,Some play into TikTok trends,,or try to mimic the normal videos,you might see on your for you page,,and some are incredibly low effort and confusing.,Like, what is this product, and why is it so pixelated?,And I also know that other people notice these ads as well,and can relate to getting blasted,by the same one for weeks on end.,- This is a plea to the marketing people at HALARA.,Please, stop targeting me to buy your mini tennis dress.,- Every time they open the app.,- Wow, I sure love my HALARA dress.,(sobs) It's, it's really cute!,- But TikTok does have a very targeted algorithm.,I should know. I've been on Edgar Allen Poe Tok before,,so maybe they do know best,,and maybe I will like the things they show me.,So that's what we're gonna do, buy the first five things,that TikTok ads recommend to me and see how they do.,All right, so a couple of quick disclaimers here.,One is that I'm gonna be pretty much just ignoring,the first ad that comes up right when you open the app,,because I usually find that those are for movies, TV shows,or big companies like Credit Karma,,and I'm more interested in their normal ad inventory,rather than the big banner ones,,which feel less targeted overall.,The other disclaimer is that rather than just sitting,in one spot and just scrolling,until I get to all of the ads,,I'm gonna open the app up multiple times,throughout the day and get my five ads that way,,just because that more closely replicates,the way I use TikTok on the daily,,compulsively opening the app,,scrolling through a few videos,,feeling guilty about wasting time and then closing the app.,Alright, and with that, let's ruin my algorithm.,Alright, so I've been scrolling,,and TikTok gave me a pretty good ad here.,This is an ad for Pizza Hut's new limited edition,,streetwear line, Tastewear.,- They don't just sell pizza anymore. They make streetwear.,And it's called Tastewear, so let's get into it.,- Yes, that's right, Pizza Hut made a track suit,,and they're advertising it to me, which is weirdly targeted.,I am not necessarily the world's biggest Pizza Hut fan,,but I am a huge fan of companies,doing weird PR things, including clothing.,KFC Crocs, sign me up. Peeps Crocs, I'm there.,Pizza Hut parka, I mean, I have that.,I don't actually follow a lot of brands on TikTok,,but I have posted a fair amount of videos,with weird clothing, including the aforementioned Crocs,,so maybe that's what tipped them off.,So I am gonna get all of this stuff, or as much as I can.,They have a jumpsuit that's inspired,by the plaid tablecloths at Pizza Hut restaurants.,Then I'm gonna get their T-shirt that is inspired,by their stained glass chandeliers,,and I'm also gonna get the slides.,They do also have a necklace, which I'm gonna grab.,The pizza chain, oh I just got that...pizza chain.,It's a pizza chain about the pizza chain,,Pizza Hut, pizza chain.,Two notes here, one is that the iconic red cup,was sadly already sold out,,and also that this is not that cheap,,specifically, the track suit is kind of expensive,,which I wouldn't really expect from Pizza Hut,,but we're gonna get it anyways.,Dude, we're definitely gonna have to go,to Pizza Hut in this.,- You're gonna be drippin' in Pizza Hut.,- I'm going to be as greasy (laughing) as a Pizza Hut pizza,,sorry for the slander.,Alright, so I just got another ad,for what seems to be an electronics mystery box.,It's from this account called, What the Boxio,,and it's sort of cryptic.,It's almost like a cliffhanger.,This dude is just like, "Hey, you need a box, go get one!",- So you guys know we've got boxes, boxes, and more boxes.,I can't show you guys what's in there,,but I can tell you guys,,you guys need to go buy one as soon as possible.,- He also does a nice sheesh at the end.,Wow, I felt so weird doin
After seeing the fourth section, I believe you have a general understanding of who controls tiktok ads?
Continue the next fifth section about who controls tiktok ads?
7 Lessons After Spending $1,000,000 On TikTok Ads
7 Lessons After Spending $1,000,000 On TikTok Ads
this is gumbo I have spent more money,this year on Tick Tock ads than most,NPCs will make in a thousand lifetimes,I've seen beautiful and horrific things,at your mind cannot comprehend,cpms as low as a drunk man's standards,at a frat party Americans that simply,refuse to take your money like a vending,machine with your crusty ass bills and I,need to impart my wisdom unto you before,the fake glitch Guru silence me so about,a year ago I'm in the decision to push,all my chips forward and go all in with,Tick Tock ads because I'm an absolute,Savage and through this experience I,manage over a hundred plus ad accounts,with my agency blue ocean digital and we,spent over well over seven figures in ad,spend on this platform alone so I want,to share with you the eight lessons that,I've learned through this experience of,managing tons of different ad accounts,of seeing what works and what doesn't so,that you can avoid the mistakes I made,initially and be able to scale any,product successfully on Tick Tock so in,the Drop Shipping space there's been,this mentality for years especially with,Facebook ads that when you test a,product you should be ruthless if it,does not give you results on the first,day the product is not a winner you did,nothing wrong and it is all all the,product's fault now I would agree with,that a few years ago but nowadays,especially if you're using Tick Tock ads,to advertise I would say you have to,give it time with Tick Tock ads,especially it's a new platform and when,you do ads that are usually going to be,broad with your targeting you have to,typically give it a few days for tick,tock to optimize and Find Your Right,audience and the best example of this,and I've showed this countless times,it's a brand that we worked on where,when we were initially setting up their,campaigns on the first day you can see,we had three different campaigns going,on they spent around 200 in total and,all three campaigns were either Break,Even or unprofitable now for the,majority of dropshippers they would say,all right I need to kill this product,I'm not getting my instant feedback and,results I'm not a millionaire yet well I,better throw away this product but the,one thing we did is we wanted to give,this one more day with Tick Tock and we,wanted to see if we give it one more day,would Tick Tock find our Right audience,after this day of optimization and on,the second day without changing or,without killing anything our roas went,up triple on every single campaign,without touching a thing and I know with,media buying a lot of us have the,tendency of being incredibly Hands-On we,want instant results if it's not working,immediately we want to perform surgery,we want to change everything and realize,okay we've totally messed up but with,Tick Tock sometimes it just requires,patience I believe with most platforms,you can definitely expect results almost,instantly but with Tick Tock this is the,platform I realize that needs the most,patience sometimes it takes multiple,days it takes a lot of tweaking around,with your creatives with your offers,with so many different things and you've,got to give it time because you might,have a winning product but you just,didn't give it enough time or enough,budget for tick tock to find the Right,audience and find the right creative,that is really speaking to your audience,because Tick Tock is not perfect it is,not like Facebook it is not at all these,years of refinement and tweaks to the,algorithm and because of that a lot of,times you just have to give it a little,bit more time with your ads so that's,why I always recommend when you're,testing a product give it a few days of,spend I usually will test each product,with two days worth of spend because as,you can see right here with this example,when you do give it that extra day to,all right let's first on day one just,focus on showing our answer as many,people as possible then in day two let's,narrow it down and then show our add to,whoever is the audience and the perfect,target market that is clicking on her ad,and buying the product and this,principle applies to when you're scaling,as well when you are doing a campaign,where you're duplicating let's say your,winning audiences five times and you're,setting a higher daily budget I,understand that can be a lot of money,but sometimes you have to give it two,days if on the first day your break even,or you lose a little bit of money on,most instances on most platforms you are,just gonna kill it and then try to,restart that campaign again on Tick Tock,though a lot of the times you just have,to give it some time you have to give it,two days three days sometimes a week to,optimize and find the Right audience now,if you do want to work with a team of,experts that will find winning products,for you test them on custom coded,beautiful brand and one product stores,and also film custom ads with our team,of content creators while managing our,ads using the lessons and principles,that we have learned f
After seeing the fifth section, I believe you have a general understanding of who controls tiktok ads?
Continue the next sixth section about who controls tiktok ads?
This Secret TikTok Ads Testing Strategy Is Changing Lives
This Secret TikTok Ads Testing Strategy Is Changing Lives
hey buddy,yeah you what are you a damn headlights,come over here real quick don't be shy i,hear you're looking for that ecom gushy,gushy that underground black hat ad,strategy that will leave your bank,account impregnated maybe even,afterwards after your mrs sees it she'll,want to get impregnated too oh hey yosh,keep your voice done keep your voice,down geez always because this stuff,doesn't come cheap my friend a lot of,media buyers on my team on my team were,sacrificed to get these strategies,so it's gonna cost you,let's say,a million dollars,you know what my friend actually for you,if you like this video down below,i'll give these to you right now i,really don't wear hoodies that much,because i live in florida and it makes,me look like a giant penis but let's,actually talk about tik-tok product,testing strategies and how do people,even come up with these strategies in,the first place because you're gonna see,these videos all the time from a bunch,of different gurus and a lot of times i,feel like they're just blowing smoke out,of their rear end but for me because i,run a ad agency where we're literally,testing hundreds of products every,single month and we're testing on,thousands of different accounts this is,actually the way that we come up with,strategies that work for us we have a,sheet that looks like this and you can,easily come up with a spreadsheet where,you have a base control testing strategy,like this one right here where you have,five ad groups three of them with,interest two no targeting and how you,can develop your strategy over time,especially when you're doing a lot of,tests is you can introduce a little bit,of chaos with having an independent,variable so for us when we're doing,split testing we always will do one,variable changing from our original,control group so in this instance with,this top column we did us with australia,for the targeting instead of us and,canada and then what we would do is,measure the results these are all fake,numbers by the way we would do this over,and over and over again over the course,of multiple months and this is how i,actually came up with this exact,strategy this isn't just me oh well i,think this is what's gonna work no this,is proven how you can actually develop a,strategy that works over time and you,can also do other split tests like doing,a combination of number one number five,so that would be us with australia while,also doing a cbo on to mark all of the,data because at the end of the day,you're gonna be biased and if you don't,have the numbers guiding your decisions,you're not gonna make good decisions,when it comes to media buying because,it's all based on numbers and not your,emotions so this has helped us scale,brands like this one right here from,zero to 1.7 k a day like this brand,right here to zero to 1.8 k a day so,again this is proven to work and if you,do want to work with my team before we,start this video i do have an automation,agency where we have a team of experts,who will find products for you build,custom coded one product stores and even,film custom ads so if you're interested,in finding your first or next winning,product and help you scale to one grand,a day or more in the fastest amount of,time you can click the link down below,and book a call with my team so without,further ado let's get on to tick tock,ads and i'll show you how we test,products so the first thing you're going,to do obviously you're going to click on,conversions because we're not trying to,get no dang video views i can't deposit,that to my bank account so for me this,is how i name all my campaigns so i'm,going to be testing this product the,frost ball how i name all my campaigns,is the name of the product whether it's,a testing or scaling campaign and then,the break-even point because when you're,testing on multiple ad accounts it is,good to know first off what's the,product and what's my bep because when i,first analyze ad accounts and this will,be talked about a little later on i look,at cpa more than i actually look at,roads and i'll explain a little later on,because i know everyone's obsessed with,roes but for us and this is after i've,talked to senior media buyers who have,scaled accounts to the millions they,don't really look at roads as much as,you would think it is somewhat of an,important metric but i would say cpa is,more important your cost per purchase,but let's get into the actual ad group,settings now i do five ad groups,whenever i'm testing a new product one,campaign,five ad groups and all the ad groups are,identical i don't change anything about,either of them we're not split testing,anything and i get some people saying,ethan if you're not split testing then,what's the point of just creating five,that are identical well the thing is and,if you are someone who does media buying,you'll notice that even if you create,two ad groups that are exactly alike,they're never gonna perform the same way,the cpms will be different the cpcs will,be different
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How I Grew My TikTok Ad Agency From 0 – 7 Figures | Full TikTok Agency Roadmap | Ammar Sulthan
How I Grew My TikTok Ad Agency From 0 – 7 Figures | Full TikTok Agency Roadmap | Ammar Sulthan
so what's up guys,I thought I'd create this little video,here just to go through the roadmap that,I created how we took our agency from,zero to seven figures and this is the,world map that you guys can follow,now let's go through all of this here,together let's start with pre-launch,now,with pre-launch,cool look,although the barrier of Entry is quite,low right now,I still suggest acquiring some sort of,skill set first before you start scaling,your agency or at least make an effort,to improve your existing skill sets,because you're going to be competing,with other people in the marketplace or,even though it's still a blue blue ocean,okay,sales is the most important skill set,you can have you will always need to,know how to negotiate you'll always need,to be able to communicate what you're,offering to the clients make it resonate,to them,and yeah that's essentially the most,important skill set in order to make,money right cool,media buying you don't have to know a,lot of media buying in order to make,this successful but at least the basics,of it of how the ads work how their,creatives work would would suffice so I,recommend watching some YouTube videos,or purchase a course so that you have,the necessary understanding in order to,close the deals because conviction is,the number one thing that's going to,help you land clients when you're in the,sales calls right cool let's talk about,their niches or niches still I'm not,certain which one's the right way to,to pronounce now in terms of the niches,most people focus on e-commerce and,there's nothing wrong with it but why,not explore other niches like high,ticket Legion solar Insurance health,care right those kind of niches are,often neglected and especially with Tick,Tock it's a blue ocean right now so yeah,another one I can recommend would be,coaches and Consulting,so coaches and Consultants are uh very,very high ticket as well and you can get,good results for them through Tick Tock,ads in fact we have one of our clients,uh one of our former clients wealth,assistants we've helped them scale,um massively through Tick Tock ads in,fact there's a case study on my on my,Twitter profile that you can have a look,at cool,Tech setup now this is the boring stuff,and unfortunately this is stuff that,most people focus the most time on when,they start the agency you don't need,more than a day our website took us 30,minutes to create on leadpages okay so,don't over complicate it just create a,normal landing page simple vsl talking,about what the offer is what you can do,in the marketplace and then a simple,call to action to book a call with you,all right cool next let's go to the,offers,okay I've divided this into four,different kind of offers now the last,one is more it doesn't really count,because it's like an individual,kind of one-off thing but let's talk,about Tick Tock ads so,in our experience like when I when I,sell Tick Tock ads to clients,is oftentimes we study together with the,creatives because you can't run Tick,Tock ads unless you had the creatives,sometimes you have clients that just,come for media buying by most cases we,just upsell them to the creators as well,okay so,yeah Tick Tock ad is the best kind of,tick tock offer that you could that,could sell sell to clients because it's,measurable for the clients and,um yeah if you do it the right way you,can make a lot of money from it based on,like the ad spend for example right we,make most of our money through ad spend,deals when we manage your clients so we,have a base retainer for the creatives,and then we take a percentage of the ad,spend as as a fee right you can go,anywhere between five percent to 15 you,can negotiate those terms with your,client but we recommend typically,anywhere upwards of 10 and and set a cap,because obviously you don't want to be,managing 500k and then you know demand,what 50k or something,um they probably won't they probably,will fire the next week right so yeah,you need to be reasonable with that cool,ugc,it's one of the most important Services,right now more sought after service and,the best part about selling ugc is that,clients are not necessarily bound to one,agency like with ads because only one,agency one agency can manage the ad,account at a time whereas the creatives,there's always an evil creative so they,can always look for more agencies to,supply them with more creative split,system XYZ so,yeah,we recommend selling it together with ad,management but if you're just selling,UDC like we do at times you can sell it,for anywhere between 2K to 16k really,depends on what your offer is and how,you package it okay,and then a guarantee,um look stay away from from giving too,many guarantees like oh we'll give you,if we don't hit the 3x row as in in a,month or t we'll give you a full refund,and a thousand dollars just ignore that,you've been seeing all of those ads all,over social media right of of of,agencies promising,um uh a return or else they'll go,they'll refund you like ignore th
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