tiktok video ads specs

Find out your best tiktok products and tiktok ads in less than two minutes

Find TikTok dropshipping products — it's free
No difficulty
No complicated process
Find winning products
BACK

How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips

hello everyone welcome to technic four's,learning in the previous videos i've,talked about the tick tock ads the,basics and benefits of advertising on,tiktok and i've showed you how to,advertise on tick tock step by step now,let's take a look of the different ways,to advertise on tick tock let's get,started,let's get into what tick-tock ads,actually look like tick-tock offers a,variety of different creative ad formats,for brands and businesses to explore,you've likely seen most of the different,types of your daily tick tock scroll up,here are five types of tick-tock ads we,have in feed ads brand takeover top view,branded hashtag challenge and branded,effects,with a variety of different options to,choose from it's hard to know which ad,format is best for your brand which is,why we dive into different types of,tick-tock ads and how they can work for,your business first in-field ads are the,video ads that appear in between user,videos as you scroll through your for,you page if you are unfamiliar with,tick-tock and the for you page in feed,ads are very similar to the ads you'd,see while tapping through instagram,stories you can get super creative with,inpeed ads you can include multiple call,to actions and make your video anywhere,between 9 to 15 seconds,having the opportunity to include a call,to action is a huge advantage for,example you can encourage users to shop,now download your app or visit your,website right from tick tock one thing,to keep in mind is that like any other,video on for you page in feed ads can be,scrolled past or skip pretty quickly you,only have about two to three seconds to,catch your audience's eye before they,keep scrolling in feed ads should be,full screen and should be enticing,enough to stop users from scrolling past,your content another positive to infeed,ads tiktok users can like comment share,and interact with your video just like,any other video on the for you page,here's a quick tip work with influencers,for your in feed ads,next we have brand takeover,have you ever opened tick tock and,receive an ad right away if so those are,brand takeover ads,brand takeover ads appear upon opening,the app presenting a full screen video,to your targeted audience they're one of,tick talk ads best option for delivering,mass awareness and driving direct sales,since you can place your messaging right,in front of your target audience not,only do this ad show up as soon as users,open tick tock but they can also appear,on the forum page as still images gifs,or videos including a clickable link,driving users to a landing page or a,hashtag challenge within tiktok brand,take over ads are exclusive to their,category which means that tick-tocks,make sure users don't see more than one,brand take over per day with brand,takeover ads you can expect a lot of,eyes on your content with a little,competition if you're just starting out,with tick-tock ads brand takeovers may,not be your first choice because while,super effective brand takeovers do come,at a high cost if you're a bigger brand,with a large marketing budget they are a,great option for fast growth and,reaching a large group of tick-tock,users next we have top view,top view ads are new advertising options,that builds on brand takeovers what,makes top view ads different is that,unlike branded takeover ads tick-tock,users aren't bombarded with an ad as,soon as they open the app tab view ads,are the first in-feed post after three,seconds it shows up at the top of your,forum page tick tock's most premium real,essay with up to 60 seconds of full,screen video with autoplay and sound,then we have branded hashtag challenge,branded hashtag challenges are,one-of-a-kind advertising opportunity,exclusively to tick-tock you've probably,seen branded hashtag challenges,displayed on tick-tock's discovery page,similar to regular hashtag trends and,challenges on tick-tock branded hashtag,challenges offer both organic and,sponsored opportunities for brands,they're a great way to encourage user,generated content and build brand,awareness the best part about brand,hashtag challenges you can have a ton of,fun with them they are an awesome way,for brands to collaborate and seamlessly,integrate themselves into the tik tok,culture and community,and lastly,branded effects tick tock now offers,branded shareable stickers ar filters,and lenses in their advertising mix,similar to snapchat's branded lenses,tick tock's branded defects allow brands,to design their own custom filter on the,app branded effects can be live up to 10,days at a time and are an awesome way to,encourage users to directly interact,with your brand in a fun way,and there you have it different ways to,advertise on tick tock have you tried,tik tok what are your thoughts so far,leave it on the comments down below and,before this video ends did you know that,you can run live on-demand scheduled,webinar replays with hands-free,automation and the breakthrough sales,getting features with no hosting,required,and has d

The above is a brief introduction to tiktok video ads specs

Let's move on to the first section of tiktok video ads specs

How To Design TikTok Video Ads [Canva Tutorial]

How To Design TikTok Video Ads [Canva Tutorial]

hello everyone welcome back to your,favorite marketing channel life,marketing and in today's design guide,we're going to be putting together a,video ad for tick tock on canva,tik tok is a video based networking,service so it goes without saying that,you can throw the idea of using,traditional still ads out the window if,you want to grab someone's attention on,this platform you need to make use of,great videos and music to go along with,those videos also another thing to take,note of is that your ad design for this,platform will have to be in portrait,mode that's 9x16 in dimension or,1080x920 pixels this gives us an extra,space compared to traditional square ads,with a 1 by 1 ratio and of course as we,have done so in previous design guides,here on live marketing we'll be using,canva so let's go ahead and jump right,into their website if you're familiar,with canva at this point you already,know the drill every design starts with,a click of this button and let's type in,tick-tock and select tick-tock in-feed,add and it should open up a new design,canvas in the right dimensions for us to,start with now let's take a look at some,preset templates of course alternatively,you can start from scrap but i find that,these preset templates canva offers are,a pretty good starting point and will,save us a bit of time since we're,starting with a base layout instead of a,blank canvas for this guide let's say,i'm making an ad for a sale on a,restaurant with a new and improved,burger soon to be launched this template,i think fits it well now let's go ahead,and edit the elements to fit our brand,better starting with removing elements i,won't be using let me just go ahead and,delete this and let's change the,background color to something more,fitting for food okay now i think i'm,going to go ahead and replace the,featured video here for this guide i'll,be using a stock video but as a rule of,thumb for any ad you make an actual,image or video of your product or,service will always be best so as to,truly showcase what you're offering okay,for this guide i'll use this video here,and drag it into the video container and,edit the length you don't want your ad,to run too long as your goal is to,capture your audience's attention with,the least amount of time possible let's,stick to 10 seconds for this first frame,once again tiktok is a video based,platform so really your priority for,this ad is maximizing movement so for,this design i think i want to try using,the same video we used here in the,center to also be in the background,but this time way more transparent so,let me drag this into the canvas like,this and then edit the transparency and,length of the video okay,now i want to add some animated elements,like strokes so in the search bar on the,elements tab let's type in strokes and,in the settings button here let's edit,it to only show animated elements now we,have a few animated stroke elements to,choose from let's apply a few to the,design i'm happy with the first slide,let's now duplicate it to create a,second slide that'll feature just the,background video of the burger with the,logo featured at the center like so for,this one let's just set it to two,seconds again we don't want this ad to,run too long with the first slide being,10 seconds this would bring us to a,total of 12 seconds also don't forget to,try out different audios and see which,music fits your video best here in,canvas audio tab once you're happy go,ahead and save your ad to an mp4 file,and there you have it a tech talk video,ad,hey we just helped a small business make,over 1.5 million dollars through,facebook advertising and after managing,millions of dollars in ad spend for,thousands of different small businesses,we have decided to give away everything,we learned to you in a special program,if you want to learn the blueprint to,success the best practices from some of,the fastest growing companies in the,world and all the different tools you,will need then sign up for our social,ads training program today,that is it for today's video friends if,you learned anything please give us a,quick thumbs up below and subscribe to,our channel for more essential digital,marketing guides this is jelly from life,marketing thanks so much for tuning in,and i'll catch you on the next one,you

After seeing the first section, I believe you have a general understanding of tiktok video ads specs

Continue the next second section about tiktok video ads specs

How to Create TikTok Video Ads | Step by step (2022)

How to Create TikTok Video Ads | Step by step (2022)

the days of the eye-catching style drop,shipping and e-commerce video ads are,over in 2022 you need to be creating,custom content videos for your drop,shipping and e-commerce stores so in,today's video i'm going to be showing,you how you can create your very own,custom content videos that you can use,for video ads and also organic reach on,platforms like tick tock and instagram,reels just like this are you tired of,not being able to find the perfect,fitting suit at an affordable price i've,always struggled to find unique looking,suits that i didn't have to spend a,fortune on and fit well at the same time,then my friend recommended finley bryce,finney bryce make it super easy to,design your own custom made to measure,suit using their 3d designer and they'll,even pay you for alterations to make,sure your suit fits perfectly plus,they've got loads of fabrics and designs,to choose from i didn't have to waste,time getting measured at the tailors or,spend thousands of my hard-earned money,a perfect fitting suit for the fraction,of the cost head to finleybrice.com and,check out their amazing suits today so,the type of video content that you've,just seen are the types of video ads,that are working really well in 2022 not,only for ads but also for organic reach,on platforms like tick tock and,instagram reels and this type of content,is called user generated content and,this is where a customer is reviewing,your product or they're showing a,walkthrough of your product and the,reason that these types of videos work,really well is because they build trust,and they come across really authentic to,your audience so in order to actually,create these types of videos yourself,instead of outsourcing them and paying,every time for these types of videos if,you don't have a big budget you are of,course going to have to order the,product now it works better if your,product is branded so if you are drop,shipping your product try and brand your,drop shipping product and check out my,videos in the description below for,tutorials on how to brand your drop,shipping products so like i say the,first step in order to creating these,types of videos is to order your product,in once you have ordered and received,the product that you want to start,selling the next thing you're going to,want to do is set up a script for your,user generated content video and i have,set up a seven-step scripting system,which will allow you to create the,perfect script no matter what the,product is that you are selling so let's,start with step one of creating the,script for your video so the first step,of writing your script is to ask your,audience a question and it helps if you,know your audience really well so i've,given the example of are you tired of,wearing poorly fitting and horrible,shiny suits or if it's a skin product it,could be something like does your skin,like mine ever feel dry let's say for,this product here for example which is a,hair curler the question could be do you,always struggle to get those really nice,looking curls so you're going to want to,ask your audience a question and it's a,sort of rhetorical question outlining,the problem that they're facing for the,second scene of your script then you're,going to personally emphasize the pain,point so i've always struggled to find,nice fitting suits i could never find a,good skincare product to help me with my,dry skin i've always found it difficult,to get those really nice luscious,looking curls so whatever it is you're,personally emphasizing the point so it,makes it more personal and authentic for,the audience for the third scene of your,script you're simply going to say then,my friend recommended and you're going,to say the brand name of your product or,your store once again this just makes it,more authentic by saying that your,friend recommended the product to you,for the fourth scene of your video,you're going to outline the main,benefits of the product so for me i've,said finley bryce makes it super easy to,design your own custom made to measure,suit using their 3d designer then i've,also gone on to say that they will pay,for your alterations and they have loads,of different fabrics and designs to,choose from so those are the main,benefits around choosing my suit store,over another suit store however it could,be let's say once again for this hair,curling product we could say wavy me,makes it super easy to get beautiful,looking locks within minutes so,something like that you're saving people,a lot of time by using this product,instead of using a regular hair curling,product for the fifth scene in your,video you're just going to show a,montage showing off what the product,does or the product itself so i've just,said i've just received my suit and i'm,amazed at the quality it fits perfectly,it looks amazing and it's me wearing the,suit once again if we use the hair,curling product it could be somebody,curling their hair with the actual,product and they're showing a before and,after their stra

After seeing the second section, I believe you have a general understanding of tiktok video ads specs

Continue the next third section about tiktok video ads specs

How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)

How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to  be going through tiktok ads step by step the a to  ,z everything you need to know to launch your first  ad on the platform today now we're currently using  ,tick tock in our marketing agency the affluent  agency and we're generating a ridiculous amount  ,of new revenue for our clients at the moment using  the platform i cannot wait to bring this to you  ,guys today it's been a long time coming i've got  a presentation ready for you we're going to jump  ,onto it in a second but before we do i want  to announce a quick competition on this video  ,now for every one in 100 people that comment down  below with their goals for running tik tok ads  ,right now i'm going to give you the chance to  win a completely free strategy call with me for  ,an hour where we'll run through anything you want  to run through we break down your strategy how you  ,can increase your revenue how you can increase  your roads on whatever platform you're using  ,we're gonna jump on that call we're gonna make  that happen for you so enter that competition  ,let's get started with this no bs implementable  training but do me a favor stop what you're doing  ,right now whatever it is shut down your tabs take  some notes and pay attention and take action on  ,what you learned today let's get started okay  so tick-tock ads training first of all let's  ,start off with some data we need to understand  the opportunity here now tik tok was the most  ,downloaded app in 2020 with 850 million downloads  okay tiktok has 1.1 billion active users worldwide  ,with 90 of users using the app multiple times per  day so we can get ourselves in front of our ideal  ,customer multiple times a day on average now as  of january 2021 tick tock raked in 128 million in  ,user spending marking an increase of 380 from its  january 2020 revenue so it's growing year on year  ,almost 4x in user revenue now take top ranks  as the second biggest app in consumer spend  ,above youtube disney plus and netflix this  is probably the uh the biggest stat on this  ,screen ranking above youtube and netflix in  consumer spend is absolutely ridiculous so  ,it's a monumental opportunity for people and  businesses to sell their products on the platform  ,how many times have you spoken to someone they've  said ah i found that product on tick tock it's  ,happening a lot these days so let's jump on to how  you can actually make the most of that so this is  ,the tick tock ad structure so at the top we have  tick tocks ad manager then we have ad campaigns  ,we have ad groups we have ad creative and then  landing pages to break these down one by one tick  ,doc ads manager is where you manage your ticktock  advertising account similar to the facebook  ,ad manager now a ad campaign is the foundation  of your ad so we're setting up our advertising  ,objectives and formats we then have ad group which  is target audiences ad placements budget and the  ,bidding then we have the ad creative which is  the text and the video that will appear on our  ,apps what we're physically seeing then finally our  landing page and this is the destination url that  ,we are driving our potential customers too this  is the place where they will actually buy our  ,products or service so when you actually have your  tick tock ad account up and running this is kind  ,of what the format will look like we have our ad  manager at the top we have campaigns beneath that  ,then inside an ad campaign we would have multiple  ad groups so we'll be testing out multiple  ,audiences and inside those audiences we may even  be testing out multiple different ad creatives  ,as well so what are the actual creative the the  creative formats that we can use on tick tock well  ,we have top view on the left hand side here which  is like a full-size video which shows up when we  ,launch the app we don't have brand tank takeover  now these are the most expensive tic toc ads and  ,very large brands use these and again these come  up right at the start of launching the app and it  ,takes over the entire screen then have in feed ads  this is what we're going to be going through today  ,and what most businesses are actually using  to generate the most revenue from tick tock  ,we have branded hashtag challenges so if we  want to launch a challenge on the platform and  ,then finally branded event so we want to have our  own branded stickers on uh on tick tock itself so  ,people can use them when they're creating their  own content but as i said in feed ads it's the  ,ad format we use for our tiktok ad clients  at the affluent agency and we're literally  ,generating hundreds of thousands in new revenue  from infeed ads alone so that's what i'm going to  ,show you today so without further ado let's jump  straight on to the tick tock advertising platform  ,okay so the first thing we're going to do is  go over to ticktock.com forward slash business  ,i'm just going to zoom in here so you can see  every

After seeing the third section, I believe you have a general understanding of tiktok video ads specs

Continue the next fourth section about tiktok video ads specs

TikTok Ads Tutorial For Beginners | How To Create Tiktok Video Ads Step By Step

TikTok Ads Tutorial For Beginners | How To Create Tiktok Video Ads Step By Step

all right what's going on guys this is,jake and in this video i'm going to be,walking you through how you can go ahead,and create tick-tock video ads so this,video is going to be,broken up into three separate parts so,the first part we're going to be,discussing how you can go ahead and get,ad ideas so you can get a little bit of,inspiration to create your ads,secondly we're going to go over a bit of,a template,that you can go ahead and use to,actually create your ads and then lastly,we're actually going to create the ad,and i'm going to show you how you can go,ahead and do that and give you an editor,and everything to go ahead and use so,let's go ahead and jump right into the,video by starting out with getting ad,ideas so in order to get some,inspiration for creating your tick tock,video ads what you're going to want to,go ahead and do is head over to google,and then search for tick tock creative,center,and this is going to show up right here,and we're just going to click over to,the creative center,and if you don't have an account you're,just going to want to create one really,quick it takes a couple of seconds you,just sign up with your email,and go ahead and get started and once,we're here what we're going to go ahead,and do is come up here to the top right,and we're going to go to campaign,inspiration and click on top ads,dashboard and what this is actually,going to allow us to do,is it's going to allow us to go ahead,and browse some of the top performing,ads on tick tock right now,so we can go ahead and see here by,scrolling over these we can see that,this ad for example is optimized for,traffic and then we can see that these,other ads here are optimized for app,installs this one's video views,this one down here is conversions,so we can go ahead and take a look at,all of these different ads to see what,ads are actually performing well on tick,tock right now and then we can try and,duplicate and take inspiration from,what's working right now to use in our,own ads and if we wanted to further,filter this down,we can go ahead and sort this by,different things we could sort it by,reach ctr,or how many people have viewed it for,these six seconds we can also sort this,by industry here so for in a specific,industry we go ahead and sort by that so,let's say we're an app we could go ahead,and take a look at just let's say we are,a productivity app we can go ahead and,search for ads that are just,going for app installs inside of,business and productivity so we can see,these would be the top performing ads,and another thing we can do here if we,go ahead and get rid of this we can also,just go ahead and sort by campaign,objective so we can see here we have app,installed conversions lead gen and reach,so if we're selling a product we're,typically going to be looking for,conversions here so we can go ahead and,see what the top ads for here are over,the last 30 days for conversions and we,could go ahead and just look through all,of these different ads and try and get,some inspiration from that so i'm not,going to go through,different ads in this video because,there's probably gonna be a bunch of,copyright stuff but i would recommend,spending a little bit of time on here,maybe 30 minutes or so just looking,through these different ads just to get,an idea of what's performing well so you,can go ahead and take that inspiration,and apply it to your own ad all right so,now what i want to go ahead and do is,just give you a couple of quick tips and,give you a bit of a template that you,can use and go ahead and apply when,you're actually creating your video ads,for tick tock,so the first thing is that you're,typically going to be wanting to use,user generated content,and or ugc because custom content is,going to perform a lot better nowadays,especially on platforms like tick tock,so what this means is that whatever,product you're selling if this isn't,something that you have in-house then,you you're going to want to go ahead and,order the product have it on hand and be,able to film some custom footage with it,and it doesn't really have to be,anything crazy the type of content you,film is going to vary based on your,actual template and structure for the ad,which we're going to go over in just a,second,and filming the content you don't have,to film anything super,uh crazy quality or anything like that,because you got to think that if it's,going to look native on tick tock most,people are filming tick toc straight,from their phone so you can just go,ahead and film the user generated,content straight from your phone as well,if you also have like customer,testimonials or customer created content,that they have where customers are using,your product or something like that and,you can go ahead and use that content,for the ads as well so any type of,custom content is going to perform a lot,better on tick tock so now i'm going to,go ahead and give you a quick template,that you can go ahead and try and use,when you're creating the actua

After seeing the fourth section, I believe you have a general understanding of tiktok video ads specs

Continue the next fifth section about tiktok video ads specs

How To Download TikTok Ad Library Videos | Save TikTok Ads Video

How To Download TikTok Ad Library Videos | Save TikTok Ads Video

the video is full hd so let's just pause,it right now because we are finished,hello everyone and welcome to on how,channel my name is ennis and i'm working,for you so if you have any video,requests or any questions you can find,my instagram in the description box or,just drop me a comment below i do reply,to each comment and i do reply also to,each message on my instagram and first i,want to say sorry guys i wasn't posting,a lot lately because i was a little bit,sick and i didn't have the power to make,more videos and for that i didn't post,for almost three weeks now and that's,actually the first time since i have,created my channel and hopefully that,won't happen again so please if you are,watching this video hit that like button,that will motivate me a lot to make more,videos each day and share the knowledge,that i have with you guys and without,any more checking let's get to our video,today which is how you can download the,videos from tech talk ad library and yes,as you heard it's not actually facebook,ad library because i did make a video on,how to download videos from facebook ad,library and i did get a lot of good,feedback about the video and a lot of,comments on messaging my instagram,saying that that's actually a cool trick,and the reason why i'm making this video,for tech talk i library for two reasons,the first one the tech talk ad library,did have really some attraction in the,last couple of days people a lot,searching on it and discovering it and,the second reason is they did add some,new future to the platform and i know,that since the beginning because the,platform was fairly new so they will be,adding more future as the time goes and,the tricks that they did add right now,it's not something really big but they,are really helpful and i will show them,first and after that i will show you how,to download the video from tech talk,idea already so without any more talking,let's get to it so the first thing,you're going to do is scroll down,description box and access the tech talk,at the library website and after you,access it you will see this webpage,right here so just scroll down and you,will see this option top ads or,trend discovery or showcases and click,on top ads and after that scroll down,and click on find more button right here,and also make sure you guys disable the,ad block extension if you have it,because ad blocker will obviously block,all the videos and ads on this platform,because this is all advertisements and,also make sure to sign up for an account,here because it did not let me scroll to,the videos so i did have to make an,account on it so after you did access,the website as you can see this is all,advertisements right here,so the option that said they did add,which is right here below the each video,you see you see the the country for the,video when the video was targeted on and,also there is an option on the left of,it here it says reach and the second,video says conversion and the third,video says video views so that's really,obvious right now right this is actually,the targeting method for the ad set this,video is targeting for reach so they can,expand the reach for the video and the,second one conversion which is the,targeting people for conversion so they,are selling a product or something and,the third one which is video views so,they are basically just spreading the,word as they say they are just they are,just paying tech talk for the views so,they get more exposure to their brand or,something and that's the case for the,most ads that's targeting video views,and other than this there is no changes,here anyway so the first thing here is,the region australia or whatever country,and by the way there is not every,country here only the countries where,tech talk ads is available uh the second,one which is the end screen here as you,can see and the third one i just said,the,the conversion the campaign objective,sorry which is up on stars or,conversions lead generation reach,traffic video views and so on and the,last one which is the source for the,where the video was coming from if it,was uploaded directly here or the,creative toolkits or techno creative,exchange and others and also the,duration and the format for the video so,right now let's just get to the main,objective with this video which is how,we can download this video because for,example if we did click on this video,right here so after we did access here,let's just play it,as you can see this is the video right,here and there is no download button,anywhere here,and also the right click does not work i,do right clicks right now on the video,player but it will not work so as you,can see the video is really high quality,so if i want to download the video how,can i do that well it's pretty easy if,you did see the video on how to download,videos from facebook ad library well,it's the similar trick so just the first,thing you're going to do is close the,video page so to download this video the,first thing you're going to d

After seeing the fifth section, I believe you have a general understanding of tiktok video ads specs

Continue the next sixth section about tiktok video ads specs

How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock  ads we're going to go into shopify we're going  ,to link our store we're going to make sure the  pixel is set up properly we're going to make  ,sure that you can get amazing tick-tock results  for those that are new to the channel i'm davey  ,foggerty my shopify stores have done over 400  million dollars in sales in just four years tick  ,tock ads is the new kid on the blog usually we're  heavily reliant on facebook because it's such an  ,incredible marketing tool but lots of people are  getting heaps of success with the new entertaining  ,nature of tick tock ads so it might be perfect  for your brand this video is perfect for beginners  ,we're not going to skip any steps but i'm also  going to go into some advanced things around  ,content because that is so important to make sure  that you make tick tock ads work the first step  ,you're going to want to do is set up your shopify  store if you haven't set up your shopify store  ,just pause the video click the link in my bio and  set it up now we've got one set up through our  ,lemon scrub series so it's got most of the things  ready we're just going to make sure that we set up  ,tiktok properly so the pixel is firing once you're  in shopify the best way to go is go into apps and  ,just write in tiktok simply download the official  tiktok app and click add sales channel this is the  ,exact same as facebook nowadays this will bring  up this little tick tock section down on the left  ,hand store of your shopify store if you don't have  shopify still carry on watching we're going to get  ,into the nitty gritty in a second once this is set  up we can click this section here setting up the  ,pixel the next step you can see that it's saying  connect tick tock for business this is where you  ,need a new tick tock account already have a tick  tock business account you can just click connect  ,but today we're gonna have to create a brand new  one so i'm just gonna click create new at the top  ,enter my email address get the verification code  sent into the verification code here agree to  ,terms and conditions and just click sign up you  can click connect down the bottom right and that's  ,now created an ads manager business manager under  that email we can click create new ad account and  ,we can select the country and the currency that we  want to be built in this is generally the region  ,that you want to be targeting change the business  name to something a little bit simpler click sign  ,up and connect you'll come to this data sharing  section which we've touched on a few times in my  ,previous episodes just click enhanced or maximum  providing you've got the terms and conditions set  ,up for something and then click confirm maximum  is obviously preferred this is how shopify shares  ,data with ticktock this is referred to as capi  which is a partnership between shopify and the  ,advertising platform click set up enter your final  details make sure you connect automatic payment  ,click confirm and you should be ready to go now  to create tick-tock ads we're actually going to  ,have to go back to the tick-tock ads manager so  we can go ads.tichtalk.com you can see that our  ,ad account has already been created to make sure  that we do have the pixel set up properly what i  ,do recommend is going to your website and just  like facebook there's something called tic toc  ,pixel helper and it's a chrome extension that you  can download and check if your pixel is firing  ,on your website if it's not you may need to go  and fix that initially just download the chrome  ,extension and you can see that our tick tock pixel  is set up here shopify set it up for us and it  ,should be firing this is a page view because we're  on a page when you add a product to cart it should  ,fire the add to cart pixel or if someone purchases  you can test a purchase and it will also fire that  ,pixel in the exact right way so now we're in  the tiktok ads account we can go ahead and  ,create our first campaign campaign structures  are really important to talk about it's what  ,separates good advertisers from bad advertisers  that alongside really effective marketing content  ,the basic structure is you have a campaign which  is what objective you are striving for if you've  ,got something like a real estate business  it might be leads you're trying to collect  ,leads but we've got a e-commerce business  so we want to get purchases then you've  ,got the ad set level which is basically the  targeting that you're setting up to complete  ,that campaign objective then finally you've got  your ads that live within each of those ad sets  ,these ads are different creative types that  you think are going to convert your customer  ,so head to campaign when you're in campaign all  you need to do is click create here and you'll set  ,up your first campaign you'll get prompted with  two options you've got simplified mode and custom  ,mode we're going to w

After seeing the sixth section, I believe you have a general understanding of tiktok video ads specs

Continue the next seventh section about tiktok video ads specs

Canva x TikTok: Boost your TikTok Ads with Canva

Canva x TikTok: Boost your TikTok Ads with Canva

hi,welcome to canva live with design school,and a very warm welcome to our workshop,today,my name is shelly and i'm a partnerships,marketing manager at canva i'm joined by,cherie creative partner manager at,tiktok,thank you for the intro shelly hello,everyone it's wonderful to connect with,you all i've been at tiktok for almost,two years and i'm looking forward to,sharing some tick-tock creative,knowledge with you in the session today,back to you shelley,thanks sheree we'll also be hearing from,ej our motion art director at canva a,little later as well,today in collaboration with our partner,tiktok we present boost your tick-tock,ads with canva,in this session we'll be covering four,parts first fury from tiktok will be,sharing knowledge on tried and true,creative best practices then we'll jump,onto the canva editor with ej and see,him work his magic in creating a,tick-tock video ad,lastly we'll walk through how to share,your design content onto tiktok and,share some helpful resources you can,take away after the session,so before jumping in i want to start off,with a quick icebreaker question,what do you find most challenging when,designing your tick tocks,awesome seeing some really interesting,responses,so now i'll pass it along to shari to,share some tick-tock creative best,practices,thank you shelley are you ready to find,out what some of the creative best,practices to help boost your ad,performance,today i'll be taking you through some,creative tips and tricks to help you,achieve performance results you've been,wanting to achieve for your campaigns,when it comes to advertising there are a,lot of different elements you need to,take into consideration to ensure the,decisions that you make for your assets,that you produce will help achieve the,ultimate campaign success,so at tiktok we have analyzed the,creative data to help us understand what,creative elements are needed to ensure,great performance results for your,ticktock campaigns,with the information we have gathered,from the analysis we have developed,universal creative best practice guides,shoot high-res,when it comes to the quality of creative,we advise you to use creative with a,minimum of 720 pixel resolution,when advertisers use creative with a,minimum of 720 pixels we have found that,there's a 312 percent left in,conversions compared to creatives below,that 720 res,go big full screen,we highly recommend you use a 9 by 16,aspect ratio to ensure you maximize the,surface area of any device for maximum,creative performance,assets that use 9x16 aspect ratio had a,91 conversion lift compared to those,with other aspect ratios such as the,16x9,rally them to act we found by adding in,a clear cta within the creative there is,a 152 lifting conversion so make sure,you put in that clear cta for your,creatives,make some noise,include audio of any type to your,creatives the more relevant sounds you,use the better it'll be for example,let's say you're selling some healthy,homemade freeze-dried snacks adding in,the crunch sound of the snack would be,useful or like a sound to complement the,overall creatives will be super handy as,well,by adding in sound we found that there,was a 16 lift in impressions compared to,assets with no sound elements,keep it short and sweet,on average we found if the video length,ranges between 21 to 34 seconds it,helped drive a two percent lift in,impressions and a whopping 280 percent,lift in conversion,the shorter and catchier you make your,creatives the better the overall,performance will be,here is a quick little summary of the,universal creative elements outlined,all you need to do is remember these,five universal tips and tricks,create a resolution minimum of 720 pixel,resolution,ensure you embrace the power of sound,and have sound elements,have a clear cta within the creative to,prompt the user to take action,and keep your videos short and sweet,between 21 to 34 seconds,and finally have your creative in a,vertical format so the 9x16 to maximize,your device screen,now i'd like to take you through some,more fun and exciting creative best,practices for our ecommerce advertisers,and market,mix up your creatives,we found that there is a 38 lift in,conversion when advertisers used a,variety of different scenes in their,assets compared to a continuous shot,where products were showcased,having elements of transitions give the,creative a more exciting fun effect,which will keep your users more engaged,leading to a better campaign outcome,get them to act,use closed captions through an on-screen,text that is clearly displayed with an,offer or a cta,we found advertisers to do this had a 16,lift in impressions and an 80 lift in,the conversions for the campaigns,voiceover and an offer winning combo,by adding a voiceover describing the,products with potentially an offer can,help you deliver some great results,we found that there was a nine percent,lift in impressions and also 87,improvement in conversions when the,creative had these elements in

Congratulation! You bave finally finished reading tiktok video ads specs and believe you bave enougb understending tiktok video ads specs

Come on and read the rest of the article!