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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to  be going through tiktok ads step by step the a to  ,z everything you need to know to launch your first  ad on the platform today now we're currently using  ,tick tock in our marketing agency the affluent  agency and we're generating a ridiculous amount  ,of new revenue for our clients at the moment using  the platform i cannot wait to bring this to you  ,guys today it's been a long time coming i've got  a presentation ready for you we're going to jump  ,onto it in a second but before we do i want  to announce a quick competition on this video  ,now for every one in 100 people that comment down  below with their goals for running tik tok ads  ,right now i'm going to give you the chance to  win a completely free strategy call with me for  ,an hour where we'll run through anything you want  to run through we break down your strategy how you  ,can increase your revenue how you can increase  your roads on whatever platform you're using  ,we're gonna jump on that call we're gonna make  that happen for you so enter that competition  ,let's get started with this no bs implementable  training but do me a favor stop what you're doing  ,right now whatever it is shut down your tabs take  some notes and pay attention and take action on  ,what you learned today let's get started okay  so tick-tock ads training first of all let's  ,start off with some data we need to understand  the opportunity here now tik tok was the most  ,downloaded app in 2020 with 850 million downloads  okay tiktok has 1.1 billion active users worldwide  ,with 90 of users using the app multiple times per  day so we can get ourselves in front of our ideal  ,customer multiple times a day on average now as  of january 2021 tick tock raked in 128 million in  ,user spending marking an increase of 380 from its  january 2020 revenue so it's growing year on year  ,almost 4x in user revenue now take top ranks  as the second biggest app in consumer spend  ,above youtube disney plus and netflix this  is probably the uh the biggest stat on this  ,screen ranking above youtube and netflix in  consumer spend is absolutely ridiculous so  ,it's a monumental opportunity for people and  businesses to sell their products on the platform  ,how many times have you spoken to someone they've  said ah i found that product on tick tock it's  ,happening a lot these days so let's jump on to how  you can actually make the most of that so this is  ,the tick tock ad structure so at the top we have  tick tocks ad manager then we have ad campaigns  ,we have ad groups we have ad creative and then  landing pages to break these down one by one tick  ,doc ads manager is where you manage your ticktock  advertising account similar to the facebook  ,ad manager now a ad campaign is the foundation  of your ad so we're setting up our advertising  ,objectives and formats we then have ad group which  is target audiences ad placements budget and the  ,bidding then we have the ad creative which is  the text and the video that will appear on our  ,apps what we're physically seeing then finally our  landing page and this is the destination url that  ,we are driving our potential customers too this  is the place where they will actually buy our  ,products or service so when you actually have your  tick tock ad account up and running this is kind  ,of what the format will look like we have our ad  manager at the top we have campaigns beneath that  ,then inside an ad campaign we would have multiple  ad groups so we'll be testing out multiple  ,audiences and inside those audiences we may even  be testing out multiple different ad creatives  ,as well so what are the actual creative the the  creative formats that we can use on tick tock well  ,we have top view on the left hand side here which  is like a full-size video which shows up when we  ,launch the app we don't have brand tank takeover  now these are the most expensive tic toc ads and  ,very large brands use these and again these come  up right at the start of launching the app and it  ,takes over the entire screen then have in feed ads  this is what we're going to be going through today  ,and what most businesses are actually using  to generate the most revenue from tick tock  ,we have branded hashtag challenges so if we  want to launch a challenge on the platform and  ,then finally branded event so we want to have our  own branded stickers on uh on tick tock itself so  ,people can use them when they're creating their  own content but as i said in feed ads it's the  ,ad format we use for our tiktok ad clients  at the affluent agency and we're literally  ,generating hundreds of thousands in new revenue  from infeed ads alone so that's what i'm going to  ,show you today so without further ado let's jump  straight on to the tick tock advertising platform  ,okay so the first thing we're going to do is  go over to ticktock.com forward slash business  ,i'm just going to zoom in here so you can see  every

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How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock  ads we're going to go into shopify we're going  ,to link our store we're going to make sure the  pixel is set up properly we're going to make  ,sure that you can get amazing tick-tock results  for those that are new to the channel i'm davey  ,foggerty my shopify stores have done over 400  million dollars in sales in just four years tick  ,tock ads is the new kid on the blog usually we're  heavily reliant on facebook because it's such an  ,incredible marketing tool but lots of people are  getting heaps of success with the new entertaining  ,nature of tick tock ads so it might be perfect  for your brand this video is perfect for beginners  ,we're not going to skip any steps but i'm also  going to go into some advanced things around  ,content because that is so important to make sure  that you make tick tock ads work the first step  ,you're going to want to do is set up your shopify  store if you haven't set up your shopify store  ,just pause the video click the link in my bio and  set it up now we've got one set up through our  ,lemon scrub series so it's got most of the things  ready we're just going to make sure that we set up  ,tiktok properly so the pixel is firing once you're  in shopify the best way to go is go into apps and  ,just write in tiktok simply download the official  tiktok app and click add sales channel this is the  ,exact same as facebook nowadays this will bring  up this little tick tock section down on the left  ,hand store of your shopify store if you don't have  shopify still carry on watching we're going to get  ,into the nitty gritty in a second once this is set  up we can click this section here setting up the  ,pixel the next step you can see that it's saying  connect tick tock for business this is where you  ,need a new tick tock account already have a tick  tock business account you can just click connect  ,but today we're gonna have to create a brand new  one so i'm just gonna click create new at the top  ,enter my email address get the verification code  sent into the verification code here agree to  ,terms and conditions and just click sign up you  can click connect down the bottom right and that's  ,now created an ads manager business manager under  that email we can click create new ad account and  ,we can select the country and the currency that we  want to be built in this is generally the region  ,that you want to be targeting change the business  name to something a little bit simpler click sign  ,up and connect you'll come to this data sharing  section which we've touched on a few times in my  ,previous episodes just click enhanced or maximum  providing you've got the terms and conditions set  ,up for something and then click confirm maximum  is obviously preferred this is how shopify shares  ,data with ticktock this is referred to as capi  which is a partnership between shopify and the  ,advertising platform click set up enter your final  details make sure you connect automatic payment  ,click confirm and you should be ready to go now  to create tick-tock ads we're actually going to  ,have to go back to the tick-tock ads manager so  we can go ads.tichtalk.com you can see that our  ,ad account has already been created to make sure  that we do have the pixel set up properly what i  ,do recommend is going to your website and just  like facebook there's something called tic toc  ,pixel helper and it's a chrome extension that you  can download and check if your pixel is firing  ,on your website if it's not you may need to go  and fix that initially just download the chrome  ,extension and you can see that our tick tock pixel  is set up here shopify set it up for us and it  ,should be firing this is a page view because we're  on a page when you add a product to cart it should  ,fire the add to cart pixel or if someone purchases  you can test a purchase and it will also fire that  ,pixel in the exact right way so now we're in  the tiktok ads account we can go ahead and  ,create our first campaign campaign structures  are really important to talk about it's what  ,separates good advertisers from bad advertisers  that alongside really effective marketing content  ,the basic structure is you have a campaign which  is what objective you are striving for if you've  ,got something like a real estate business  it might be leads you're trying to collect  ,leads but we've got a e-commerce business  so we want to get purchases then you've  ,got the ad set level which is basically the  targeting that you're setting up to complete  ,that campaign objective then finally you've got  your ads that live within each of those ad sets  ,these ads are different creative types that  you think are going to convert your customer  ,so head to campaign when you're in campaign all  you need to do is click create here and you'll set  ,up your first campaign you'll get prompted with  two options you've got simplified mode and custom  ,mode we're going to w

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Efektif Mana TikTok Ads Manager Atau TikTok Promote

Efektif Mana TikTok Ads Manager Atau TikTok Promote

tapi ada dua pilihan nih tiktok X,Manager atau tiktok promote Post dan,seringnya kita kebingungan untuk memilih,yang mana yang lebih cocok untuk bisnis,kita karena yang lebih kompleks yang,lebih Advance seperti belum tentu cocok,buat Anda,sebagai Seorang pebisnis kayaknya,berpromosi itu udah jadi bagian dari,aktivitas kita dan salah satunya saat,ini adalah berpromosi menggunakan tik,tok tapi ada dua pilihan nih tiktok,add-manager atau tiktok promote Post dan,seringnya kita kebingungan untuk memilih,yang mana yang lebih cocok untuk bisnis,kita karena yang lebih kompleks yang,lebih Advance seperti Manager belum,tentu cocok buat anda dan bagaimana cara,kita bisa tahunya yang mana yang cocok,buat bisnis kita kita akan bahas dalam,video yang satu ini Halo teman-teman,Kembali lagi bersama saya founder dari,sekolah pebisnis dan kurang lebih selama,8 tahun setelah mengembangkan biasanya,menggunakan online marketing jadi saat,ini Saya juga membantu teman-teman yang,ingin merintis bisnisnya atau,mengembangkan bisnisnya dari dunia,online ini jadi buat Anda yang saat ini,baru pertama kalinya bertemu dengan saya,di dalam video yang satu ini jangan lupa,untuk subscribe channel Abbas supaya,enggak ketinggalan tips info terbaru,seputar bisnis marketing dan juga,seputar terutama marketing Belum lama,ini saya mendapatkan pertanyaan,sebetulnya lebih efektif mana nih Jika,kita ingin menggunakan Tik Tok untuk,berpromosi mempromosikan bisnis kita,lebih baik kita pilih yang tik to,Manager atau yang tiktok promote post ya,cukup banyak yang sudah tahu ya kalau,Tik Tok Itu memang salah satu tempat,yang efektif untuk mempromosikan bisnis,kita memang ada yang efektif Ditok ada,juga yang tidak efektif jadi tiktok dan,mayoritas memang kita bisa lihat,sekarang pengguna tiktok pun sudah makin,banyak dan artinya makin menjanjikan,Jadi kalau Saran saya bisnis Anda saat,ini belum berada di tiktok dan,berpromosi menggunakan tiktok maka anda,akan kehilangan cukup banyak calon,pelanggan nah pertanyaannya sekarang,adalah lebih efektif yang mana ya,Artinya kadang-kadang kita waktu lagi,membandingkan antara Tik Tok at-manager,dengan Tik Tok X Pro mod yang kita lihat,bukan lebih efektif dan cocok yang mana,ya tapi yang kita lihat adalah yang,lebih Advance yang mana yang lebih bisa,macam-macam fiturnya yang mana yang,lebih bisa di gunakan dengan lebih detil,yang mana gitu ya Dan kalau itu yang,menjadi ukurannya maka tiktok Advan saja,sudah pasti ada jawabannya tapi ternyata,belum tentu yang dibutuhkan adalah yang,itu karena banyak sekali seperti di,Instagram pun sama,bisnis yang hanya dengan promote pos pun,saja sudah mendapatkan omset ratusan,juta bahkan miliaran Jadi tergantung,dari apa sebetulnya Apakah tergantung,dari hanya Advance Advance San fitur aja,atau ada efek lainnya ada faktor lain,yang akan kita pertimbangkan nah paling,tidak dari sisi kekurangannya dulu buat,teman-teman yang mungkin seorang yang,baru mau berpromosi di tiktok memang,enggak mudah untuk kita bisa langsung,menggunakan Tito SMA Manager salah,satunya karena hal ini,modal yang cukup besar jadi di tiktok X,Manager itu memang ibaratnya kita,membutuhkan budget kalau perbulannya,kita konsisten untuk minimal dengan,budget minimum untuk beriklan maka kita,membutuhkan kurang lebih 6 juta per,bulan Wah ini lebih dari gaji UMR ya,teman-teman nih jadi buat kita yang,mungkin Seorang pebisnis yang bermula,dari seorang karyawan yang saat huthel,sambil bisnis sampingan cukup sulit,karena kenapa Karena di tiktok itu ada,kebutuhan minimal 200.000 per hari Jika,kita ingin beriklan dan artinya 200.000,dikali 30 hari kan adalah 6 juta jadi,saran saya adalah waktu kita mau,menggunakan tiktok admin Manager ini,sebisa mungkin kita sudah cukup sering,beriklan dan sudah cukup punya cara,untuk kita bisa pada akhirnya menemukan,campaign ataupun iklan yang Winning jadi,kalau bisa baru pertama kalinya,memberikan memang ada beberapa yang,pertama kali berikan dan langsung jadi,Tik Tok Ads tapi saran saya teman-teman,berlatihlah cara beriklan di platform,yang harganya lebih murah contohnya di,Facebook di bahkan di Google juga,perkliknya itu cukup lebih murah jadi,kita bisa terutama menguasai dulu bahwa,di momen beriklan itu disaat berikan ada,yang namanya fase-fasenya ada fase,testing beriklan fasa optimizing fase,scaling up Nah kalau kita baru pertama,kali dan belum tahu ketiga-tiganya itu,akan cukup menghabiskan uang karena apa,Karena minimum budget kita untuk,menggunakan advandger adalah 200.000 per,hari artinya 6 juta per bulan Jadi cukup,mahal ya dan kedua adalah kalau bisa,teman-teman waktu menggunakan tiktoknya,Manager ini bukan lagi produk yang lagi,testing artinya bukan masalah testing,x-nya ya tapi produk tersebut yang,teman-teman miliki ini adalah produk,yang sudah dipastikan Fit ke market,artinya produk dan marketnya ini udah,ketahuan nih produk ini kayaknya bakal,laku dan sudah teruji kualitasnya baru,kita tinggal mencari audience-nya saja,Tinggal mencari target pembelinya saja,menggunakan ti

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How to Create a TikTok Ads Account & Business Center

How to Create a TikTok Ads Account & Business Center

how's it going everybody corbin here,from zoco marketing in today's video i'm,going to be walking you through how to,set up a tick tock business center and,how to create a tick tock ads account,and how to link up your tick tock ads,account to that tick tock business,center now for those who are wondering,on why you might may want a tick tock,business center the most common reason,is that you are running multiple tick,tock ad accounts say you are an agency,or you have multiple ad accounts that,you want to manage all under one roof,that is essentially the reason why you'd,want to set up a tick tock ad center,also if you are just managing one,account i do recommend setting this up,because it's just kind of clean hygiene,it's an easy way to give people access,to different different settings and,things like that essentially a tick tock,business center is the equivalent of a,facebook business manager if you're,familiar with the facebook world and,here's what tic toc has to say about the,business center on essentially why,people would consider doing it is one is,for the collaboration centralization all,of your assets are on one place and then,accountability you can control who has,permission to those assets as well so,there's lots of different reasons on why,you'd want to set up a tick tock,business center but basically like i'm,saying i recommend everybody sets up the,tick tock business center and then,creates their ad account and attaches it,there so i'm going to show you exactly,how to um do this so the first thing,you're going to want to do is come over,here to,www.tiktok.com forward slash business,i'll link this down below as well so you,can just go through and click that link,you're going to see something like that,looks like this we're going to click in,this top right hand corner create new,and if for whatever reason you've,already created a ad account then no,worries i'm going to show you how you,can link up that ad account directly to,your,business center account as well so i'm,going to go through and add these,details real quick in here,and once you get to this point it's,going to ask for you uh for a,verification code to send your email so,you got to send that over you got to,pick the shapes,so we got here objects that are the same,shape we've got k and k we're going to,hit confirm,verification complete and then now it's,going to send a,a code to our email so we're going to go,and grab that real quick once you have,that verification code in your email,just copy that inside there and then,we're going to sign up it is worth,noting as well you can sign up through,tick tock directly or with a phone,number if you'd like if you don't want,to use your email but we're going to use,email for here we're going to click on,these terms and then if you want to get,emails from tick tock you can keep this,checked i'm going to uncheck it we're,going to hit sign up okay and now we are,going to go through and create our,account so i am in the united states i'm,going to keep that as is industry i'm,going to call this e-commerce,and it asks for even more we're going to,say closing shoes this is just a test,account so we're going to keep it at,that and then business name we'll call,it house to home diy and then,our time zone i am located,american denver and phone number and,currency and once again we agree to the,terms and services and hit register,now it's going to go through and ask for,a couple of different other descriptions,to describe your business,okay so we went through and added our,website and then it's asking for billing,information so i'm going to add in some,billing information real quickly,or billing address sorry,and then here is kind of an important,thing depending on how you want to get,billed you can either do automatic,payment where you essentially add your,credit card and when you hit a certain,payment threshold tick tock will charge,your credit card or if you wanted to,only say oh i only want to charge 100 no,matter what that way it doesn't go over,you could add a manual payment,so that that way the card never gets,charged any more than you want it to i'm,going to keep it on automatic payments,for now we're going to hit next,and then here it's going to walk you,through and ask you if you want,simplified mode or custom mode i,recommend custom mode because it gives,you more options inside of the platform,and i do have full tutorials on that,tick tock ads if you're you're wondering,you can check out the links down below,to get resources to learn tic tac ad so,we're going to go into custom,and then now we are finally going to be,brought to our actual campaign it's,going to drop you into like start,building out a campaign which you could,start doing if you'd like but i want to,go back over here to the dashboard so,now we have successfully created our,ads account but now we want to go,through and add this ad account to a,business,business center account and how you do,that is once you're inside of your ad,acco

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How to Run TikTok Ads 2022 | Grow Your Business With TikTok

How to Run TikTok Ads 2022 | Grow Your Business With TikTok

in this tick tock advertising tutorial,i'm going to show you exactly how to run,tick talk ads for business so you can,get more traffic more sales and more,customers on what is arguably one of the,greatest advertising opportunities,available right now and that's true,whether you're doing e-commerce or drop,shipping you have an online business,you're a local brick and mortar store,you're a creator who wants to grow your,influence or pretty much anything else,you can think of this is because at,least right now while tick tock ads are,still relatively new and undiscovered,you can tap into a market on one of the,fastest growing social media sites on,the world with over one billion monthly,active users and with eight new users,joining tech talk every single second,pretty much doesn't matter who you serve,you're likely to find a large portion of,them right there on the app and actually,let's talk about that for a second,because the age thing is usually the,biggest objection people have to,advertising on tick tock and that's cool,i get it after all when tick tock first,came on the scene it did appeal to a,younger demographic but that's how every,social media platform works and will,continue to do so well into the future,it starts young and then it ages up over,time i mean hey there was a time not,that long ago when facebook was only,available to college students and now,the average age of a facebook user in,the us is 40 and a half years old so yes,if your target market is gen z then tick,tock is obviously a no-brainer for your,business especially now that tick-tock,has surpassed instagram in regards to,popularity among gen z users but a,recent report by hootsuite found that a,tick tock ad could potentially reach up,to 50.3 percent of adults in the us a,total of 130 million 962 000 and 500,people that's a lot of people and tick,tock was the most popular app downloaded,in 2020 and 2021 and yes while the,majority of people do go to tech talk,for entertainment it's not all fun and,games according to tick tock's what's,next report topics related to investing,cryptocurrency and all things finance,grew 255 last year and there's also an,active and rapidly growing personal,finance community on the app and as for,whether tick-tock ads are worth your,time or not from a business perspective,consider this tick-tock is now the,number one app for driving consumer,spending beating out tinder for that,number one spot and it just keeps,growing from there last year consumer,spending on tick tock increased by 77,up to 2.3 billion dollars and the best,part of tick tock ads is that you're,able to tap into all of this market,without spending the time and energy on,a longer term organic growth strategy so,let's dive into the details on how to,make that happen now,tiktok ads operate like pretty much any,other kind of social media ad so if,you've run facebook ads or instagram ads,or google ads or youtube ads before the,whole process is going to look pretty,familiar that said there are a few key,differences when it comes to setup and,targeting and placements and designing,your overall ad for maximum,effectiveness i'm going to go through,this pretty quickly so feel free to,pause,as we go along or don't be afraid to go,back and re-watch it again as you go,through the process setting up your ads,for yourself step one is obviously to,create a tick tock advertising account,which fortunately is incredibly easy all,you need to do is go to get,started.ticktalk.com,click start now and then enter your name,and your email and your other details in,order to set up your account step 2 is,to create and install your ticktalk,pixel the way to do this is once your ad,account is set up simply go to your ads,dashboard then click on assets then,events then create pixel a pixel is,important because it enables you to,track conversions and different events,on your website not to mention then,being able to use that data to create,custom audiences on tiktok ads manager,who you can retarget in the future it,also helps to improve your tiktok ads,performance by optimizing your ads and,delivery to only be shown to those,people most likely to take action once,that's done you're pretty much ready to,get started creating your very first,campaign so click the create a campaign,button and then choose your objective if,you've run facebook ads or instagram ads,before this is going to look very,familiar and just like with facebook ads,the objective that you're going to want,to optimize for 90 of the time is,probably around conversions essentially,this is optimizing your ad in order to,get someone to take some kind of,specific action whether it's to make a,purchase or to complete an application,or to download a lead magnet to keep,things simple today though i'm just,going to choose video views give it a,name of adam's tick-tock tutorial,it's very original i'm going to leave,the split test feature off for now but,this is definitely something you're,going to want to do when you se

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How to create Tiktok Ads Manager and Business Center

How to create Tiktok Ads Manager and Business Center

hello and welcome to my channel take,your social media marketing pills,i hope you will enjoy the video and that,in the end you will learn something new,and useful,before to start i would really,appreciate if you could follow my,channel,and like the video so,in this video we're gonna talk about how,to create,a tick tock ad account and business,center,then we are gonna see how to set up,the ticktock account and the business,center,in the end we are gonna see how to,add and manage tick-tock account,and permission of your staff inside the,business center,so let's get started first thing to do,is to visit the link at,tick tock,we will have this page and we will click,in the top right on get started,we will choose our email address the,email address that we want to use,to sign up to tick-tock,for business otherwise we could also use,our phone number so,i add my email,then i choose password,i confirm the password,and then i click on send code here in,order to have,an email with verification code,now you will have a verification,uh we have to simply drag the slider,to fit the puzzle and here we are,so now we will receive at the email,provided,the email selected a code,that we are gonna use we are gonna add,inside here,i already got mine which is this one,will be a one-time code just,to verify that you're using,an existing any email,we click on tiktoka's terms a condition,and privacy policy and we can sign up so,this is a first little,setup of our tick tock ad account,we are gonna choose first our country,region in this case,united states our industry in my case,it's an ecommerce,clothing and shows business name,we are gonna just put the name,of my terminal,then we can choose the time zone that we,prefer,we can select our phone number,now i will put a random one just to,have it and we can choose the currency,that we want lastly,we we are we're gonna um click again,on terms and condition platform payment,terms and advertising guidelines,then we can click on register,cool now as before for the email,we will have a verification also for the,phone number,so once we arrive at this page,we just need to um,to click on send code and we will,receive,an sms with a small code that we need to,put here,and verify,okay so if you arrived here you have,created your tiktok ads manager,your tick tock account and we can start,to set it up,the first thing you will see is this,information regarding,ios 14 new policy that may affect your,your ads um either for tick tock but,super for other social media marketing,platform,but we will talk about this in depth in,another video,so stay tuned on my channel and watch,the video that will be uploaded in the,next weeks,so usually i don't set up,my business the business of my clients,in this page,but i prefer to do it here so we click,on the logo on the top right,side and we go on account,info,so here we will have the the full setup,for the account in order to have it,ready to go,because in this status you just created,it but is,not ready yet to create the ads,so we are gonna put a website link,an address of our business so,for,new york,postal code,you can choose if you are an agency or,not,in my case i'm not and the payment,method,once we click on submit,the account will be under review,as you can see by clicking here on,account setup,on the left column you can see that the,account,is under review once you will see,the account status in good to go it,means that your account is ready,and you can go on with your tick tock,ads,or creating the pixel and so on,usually it takes really few minutes so,for example,if you refresh three times you should,already see,that the account is ready let's try as,you can see,the account is already good to go so we,can use it,to create our ads or to set up our pixel,and so on so what we will do,now is to talk about the business center,so how to create it and how to set up,the business center itself as you can,see here,we have all our information the,information about our business,the contacts the owner and the payment,method,now we can go to create and set up our,business center,which is another important part of our,tick tock for business,so we go again on the top,right side of the screen and we click,on the back logo which is the business,center part,we will have another window,where we can create,the tick tock business center,so here we are as you can see,um since the account is new when we have,just created,we can create a new business center,so we just put again the name,of my channel,take your,pills time zone again,let's put new york and we can,create our business manager it's very,easy as it is,here now we have created our business,center,we can go inside or create more,business center,in this case i want to show you how it,looks,and especially once we have created it,how to add other accounts and also,manage the stuff you know for example,if you have someone working for you who,creates for example the pixel or,who manage uh your tick tock hats,this is the part

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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

- How to run TikTok ads in 2022.,This is a TikTok advertising tutorial for businesses.,TikTok has now over one billion monthly active users,as of January, 2022.,160 million videos are watched,in an internet minute on the platform,and it's the most popular mobile app,downloaded in 2020 and 2021.,If you want to leverage that platform,,but don't want to spend all that time and energy,figuring out an organic growth strategy,,TikTok ads may be a great alternative.,Today, I'm going to show you what you need to do,in order to run successful paid ads on TikTok.,Step one, create and install a TikTok Pixel.,Similar to Facebook ads,or Google ads and other ad platforms,,when you install a pixel, that allows you,to understand the user's behavior on your website.,That in turn will allow you to segment those users,in cohorts that you want to target with other ads.,So let's say someone visits your website,,goes through the checkout process,,and doesn't complete their purchase.,You'll be able to retarget that person,with another ad and that'll help you increase,the number of conversions you get,,because when they're on TikTok, they'll see it, boom,,you can start making them convert.,And here's a trick.,Let's say you're selling a product or a service.,When you do that remarketing ad on TikTok,,you can show a video of what it's like to be a customer,or use your product or service.,That'll get more people to convert.,Step two, start with a very broad audience segmentation.,Don't target a specific gender or age group.,Let TikTok run your ads to a broad user group,and let it optimize and deliver so they can find out later,which audience are the most responsive.,You should run your ads,and wait some time for user data to come in,so that you can optimize around the data,so you can see what's working for your campaigns,versus just jumping the gun.,Step three, use as placement only TikTok.,Don't waste your time and money advertising,on other platforms that TikTok offers.,The real value is really on TikTok as a platform itself.,Step four, make sure to target only one interest at a time.,When you're starting, you don't want to mix up things,that have too many interests,being targeted at the same time.,If you stack different interests,,you won't be able to understand which interests,are creating the best results.,It's better to target only one interest at a time,so you can clearly identify which interests,are the most profitable for you campaign,and then expand from there.,Step five, ideally, start with,a minimum budget of $50 a day.,This will allow TikTok to run more experiments,with your ads and show them more audiences,in order to optimize your ad delivery faster.,Step six, cap your costs per conversion.,Make sure that it's at least at breakeven point,and that'll allow you to run ads,and spend money and not lose it.,Step seven, use TikTok's ad platform.,They'll show you all the top performing ads,on their platform so that you can learn,what's working for other people,and how you can model after those ads in your own business.,That'll reduce the risk.,Now, if you need help with your TikTok ads,,check out my ad agency, NP Digital, we'll be helpin',with TikTok and all the social platforms out there,,even performance marketing.,Or if you just have any questions on TikTok,,whether it's paid or organic, leave a comment below.,I'm here to help.

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How To Create Viral TikTok Ads (Step-by-Step)

How To Create Viral TikTok Ads (Step-by-Step)

let's face it whether you're a drop,shipper brand owner agency owner or,freelancer if you're not taking,advantage of advertising on tick tock,you are missing out on some serious,games most people who start advertising,on tick tock whether that's organically,or using the paid tick tock ads manager,seem to think that there is some sort of,winning media buying strategy that's,just going to have them getting insanely,low cpms or single-digit cpas as you can,see brand right now is at 25 000 in,sales for this month and the month has,just begun,but after scaling a brand new brand to,multiple six figures per month using,tick tock ads and spending hundreds of,thousands of dollars on the platform i,can confidently tell you that the only,thing that you need to do insanely well,is the creatives,the platform is so fast-paced people on,it have the attention spans of a,goldfish telling you right now the only,way to succeed,is to create content consistently that,sets you apart from the rest,so today you're going to learn for free,exactly how i create high converting,viral tick tock ads to promote my,e-commerce products and services that,work for both posting organically and on,the paid ads managing platform as well,but first i don't want to just shovel,this information down your throat,without showing you any real-life,examples so i actually found a wow,factor product to sell this summer,ordered into my house and then went out,and shot viral organic tick-tock ads,with it and just before we get started i,do want to announce the weekly giveaway,to win a custom-built shopify,dropshipping store built by my team here,at outright,three simple steps to win all you have,to do is smash a big like on this video,comment something insightful down below,and go ahead and subscribe to the,channel those three things you're,automatically entered for your chance to,win and the winner will be announced in,my next week's video and while you're,down in the section below the first link,in the description is actually a link to,book a discovery call if you are,interested in seeing how my team here at,econ can help you with your e-commerce,goals this year all right so recently i,attempted a zero dollar dropshipping,challenge with a wow factor product that,i could promote purely organically using,the power of tik tok so that i can show,you firsthand exactly what i do to,promote my businesses now before i start,revealing all the secrets to creating,viral high converting tech talks to,promote your brand i just want to show,you a few of the ads from this challenge,that performed very well so you can get,an idea of what it is that we're going,to be talking about now i won't go,through every single one we actually,made 10 different ads on the one shoot,but i'll show you a couple of them and,perform quite well on the challenge,which by the way if you do want to see,the full challenge video i'll leave a,link to that video somewhere up here my,bro got new shorts so we went to the,beach for a photo shoot,then he showed me the reason he bought,them,gonna go buy myself a pair for the,summer now,so the product i was selling was as you,guys could tell the color changing swim,shorts was a pretty popular drop,shipping product over the years on,facebook but i figured it needed some,love on tick-tock it had all the right,elements and that wow factor that'll,catch people's attention in the first,couple seconds so that's exactly what i,did and all i did was i went out and,grabbed my friend to use as the model,you can do that if you have a friend or,family member who would fit with what,you're selling just simply ask them you,know maybe pay them a small amount of,money and go up and do a little shoot,with them so now that you have an idea,about what i'm talking about don't worry,you don't have to shoot all the content,yourself i'm going to talk about that as,well let me start showing you how i did,this and how you can get other types of,content created for your brand as well,and the keys to what i do for promoting,all my brands and finding success on,tick tock both organically and paid,right now all right so first things,first before you even think about,creating an advertisement on tick tock,you must understand these two things,first one is that you really need to,understand your customer and the,audience okay so who's your target,market who are you appealing to what,types of content do they want to see on,the platform etc etc next thing is you,want to make sure that you're planning,your pieces of content out to be,somewhere between 8 to 15 seconds long,remember when i said people have the,attention spans of a goldfish on,tick-tock that's entirely true so i,found if you go over this time limit,your watch time is likely going to,suffer which is going to lead to,decreased performance in your ads now,starting off with what not to do here's,a couple examples of ads that just,wouldn't work okay and big brands make,these mistakes all the time not only on,tick tock but just

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