Creating Your First TikTok Ads Conversion Campaign
we already have a number of videos on,this channel that talk about individual,components of tick tock advertising you,can check out this one right here that,talks about all the different targeting,options available on the tick tock ads,platform and if you're just getting,started and you don't have your account,set up fully yet you can also check out,this video that'll show you how to set,up your events and conversion tracking,for your ticktock ads account,we even have a video that walks you,through the start to finish setup of a,slightly less utilized campaign,objective which is lead generation and,you can check that out right here,but i realize that most advertisers,probably utilize conversion objective,campaigns on almost all social ads,platforms so in this video i want to do,the same thing as we did with that lead,generation video and walk you start to,finish through creating and launching a,tick tock conversion focused campaign,as i mentioned in the intro we have a,number of videos already put together,for the tick tock ads platform and in an,effort to keep this video from being,three hours long anytime i come across a,portion of the campaign setup that we,already have a video for i'll give a,short overview here but i'll direct you,to the other video that we already have,available on the channel if you want to,learn more about it when you first log,into tiktok it's going to drop you on,this dashboards page so to create a new,campaign we need to come over to the,campaigns tab now we're in a section,that looks a bit more like an ad manager,rather than just a dashboard overview so,let's come down here and click create,campaign more often than not the first,thing tiktok is going to ask you is if,you want to use simplified mode or,custom mode simplified is an experience,that's taken a few pieces away that is,designed to help you spend less time,creating and managing campaigns and,getting back to running your business,now while this sounds really useful and,can be helpful to people who are just,genuinely overwhelmed with the number of,different things you can do through,online advertising this is the paid,media pros channel and we like to call,ourselves pros so we're not going to,take the simplified route in the custom,mode you get full control of the,experience that's perfect for all,advertising objectives so let's click,this and then the first thing we get to,do is choose our advertising objective,or our campaign objective as it would be,referred to in other platforms as i,mentioned in the intro this is going to,be a conversion focused campaign but if,you're interested in any of the other,advertising objectives on tiktok you can,check out the video at the top of the,screen right now for now i'm just going,to click conversions and i'll scroll,down to the settings section the first,thing we get to do is choose a campaign,name i do not intend on saving this,campaign by the end of it so i'm not,going to give it a name but there will,be a default campaign name that always,starts with the advertising objective,and then the campaign id number my guess,is that most of you will not be able to,remember,that 202 208 1908119,is a specific campaign compared to,anything else so you probably need to,give it a more descriptive name than,this original placeholder the next,section is choosing special ad,categories this is going to be extremely,similar to facebook if you're,advertising in anything in the housing,employment or credit space you need to,declare that at the beginning or risk,having your ad be rejected and have your,ad account put in limbo because you did,not declare those these are highly,regulated areas and need to follow all,special ad category policies the next,setting is if you want to create a split,test we do not want to do that here but,at some point in the future we will,likely put together a video on how to,create a tick tock ad split test but for,now suffice to say they do have that,capability on the tick tock platform the,last two settings are going to have to,do with your budget first is you can,turn on campaign budget optimization,which effectively means that you're,going to be able to share your budget,across the different ad groups within,your campaign so if you turn this on you,can only choose from a daily budget and,that budget has to be at least fifty,dollars so there is a minimum on a,campaign level budget utilizing campaign,budget optimization in tick tock the bid,strategy is going to be set for lowest,cost and you cannot change this and,you'll notice that all ad groups under,the current campaign must all use the,same optimization goal which we'll get,to when we get into the ad group level,setup for now i'm going to turn this off,so it'll bring back the campaign budget,so you can click on the set campaign,budget which basically means that on a,daily basis or a lifetime basis you only,want it to spend a certain amount of,money once that campaign spends that,amount of money within that day or th
Let's move on to the first section of tiktok ads to power bi
Connect your TikTok Ads data to Google Data Studio - Automate your reporting in seconds
Connect your TikTok Ads data to Google Data Studio - Automate your reporting in seconds
this one is probably my favorite social,media platform,and the reason why it is uh because i,spent a lot of time scrolling and,consuming content in this platform,and if you are an advertiser you,probably are thinking,um create campaigns here to address the,right communication to the right,audience every single minute so this,time we're going to understand what are,the most relevant metrics to integrate,in a social media report when talking,about tick-tock ads,with this report you can understand and,visualize the most relevant metrics to,determine the success of your tick tock,ads campaigns you can also share this,dashboards,daily weekly or monthly to make better,and faster decisions around your ads,strategy,this sick talk at overview report for,google data studio is comprehensive and,it covers from the most meaningful,information around what are the contents,and its performance and obviously the,performance in terms of cost and spend,this template contains a conversion,funnel here where you can see the money,or the budget that you have and how it,uh,how it has been spent and also the,impressions obtained and obviously the,conversions then you can also see the,audience that you are targeting the,gender of your um,consumers of the content and obviously,the impressions by age here you also,have information about the content,itself so here you have the reach of the,content and you also have video play,actions and,this metric that is too relevant for me,and this is the average video play,this is probably my favorite part of,this report because here we can see the,information of every single piece of,content so here i have also the,thumbnail of the content that i shared,on the social media obviously the text,because probably we are doing um some a,b testing so this is really important to,have not only the thumbnail but the text,also the impressions obtained by every,or by specific piece of content also,have uh clicks cost and impressions and,obviously you can display cost clicks,impressions campaign objectives,this one for example is the cpm and you,can switch between the metric that is,more relevant for your business or for,your content,strategy,now i'm gonna show you uh how i got here,to this report and how you can integrate,your data and a really comprehensive,visualizations like this,i just typed portermetrics.com on my,explorer and one here to the,through the resources tab and here on,templates then uh i look for this,specific section that is,focused on tick-tock ads and download,this report then you only have to follow,the steps here you can start by,downloading this template and if you,need extra help you can also contact our,support team there is also another way,to go here and create your first report,with tick-tock ads,so here if you are on google data studio,and you look for,this data source you can,start typing here tick tock and you will,see this little blue cat,and you can just click here and start,connecting with your accounts if you go,to the gallery you can also see,different visualizations of this metric,around tick-tock ads so here if you go,and explore you will see there are,different,visualizations you can use to get,inspired and obviously if you want to,save time when creating your first,report,there is one thing more with google data,studio you can integrate different data,sources for example i have here,different social media i integrated here,um some information about my twit my tic,toc ads and this is the perfect,transition to explore our next connector,twitter
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BigQuery to TikTok Ads in Under 5 Minutes
BigQuery to TikTok Ads in Under 5 Minutes
hey everyone this is catherine coming to,you from flywheel and today i'm going to,walk you through how to activate your,customer data from bigquery to tick-tock,ads in under five minutes,so the first step is going to be in,connecting your data warehouse to,flywheel so if i hop over here to data,sets,i can see that i've already connected my,bigquery instance to flywheel and that,was a very straightforward painless,process it just required a one-time,entry of my bigquery credentials and,then i was able to connect to any table,in my entire data warehouse,so i'm quickly diving into this users,table just to drive that point home that,flywheel enables you to have all your,customer transactions events tables you,know at your fingertips,so here you can see i could have,selected from any data set inside my,bigquery instance and then to any table,within that selected data set,so the key differentiator you're seeing,is speed to value speed to,implementation because traditional,marketing technology can take you,upwards of six months to implement,with flywheel we can be up and running,driving value for your business within a,week and the reason is that we're not,actually ingesting any of this data we,are just a layer that sits over your,data warehouse and allows you to segment,audiences within that environment,okay so once you have your data,warehouse connected you can hop over,here into our central audience hub so,here i can see how many audiences have,been created across my entire,organization as well as how many of,those are exporting to some kind of,destination platform and the key unlock,here is that flag wheel is enabling you,to centralize your audience management,so instead of having you know marketing,and sales creating these audiences and,silos you're able to centralize that,intelligence building to make your,organization more collaborative and more,strategic in terms of its audience,segmentation and targeting,all right so i will now create a new,audience with flag wheels audience,builder,alright a key differentiator here is,that we're able to have outsized value,relative to other data source tools,because this audience builder is so,visual and so intuitive for analysts and,non-technical marketers and,non-technical sales folks alike so i'll,quickly walk you through that,let's create a sample audience for,california high spenders,so the first step is that i can exclude,any audiences i've already created so if,i want to avoid targeting the exact same,customers i can remove any audiences,that i think will have a lot of overlap,so in this case i bet recent california,purchasers will overlap so i'll go ahead,and exclude them,i can then segment my audience according,to any criteria it's in my data,warehouse so i will,make my state california,and then we want big spenders so i'll,say that they have to have spent,at least or greater than 300,and notice on the right hand panel that,this audience is resizing as i add these,criteria so it's reflecting how many,customers currently fall into this,bucket as well as the amount of revenue,they've given to my former organization,so i can see,exactly what these customers are worth,and whether or not it's worth the effort,to run this campaign,right below the revenue count you can,also see a treatment and control split,so flywheel allows you to split your,group your audience into whatever,proportion you want so the treatment,group will all be sent to tick-tock and,the control group will be held back,and flywheels campaign evaluation tool,is then going to allow you to compare,the performance of treatment customers,versus control customers so are,treatment customers,actually driving incremental revenue,impact for your organization,then if i scroll down to breakdowns what,you're seeing here is a feature that,allows you to break down this audience,across again any criteria in your data,warehouse so for instance i might want,more insight into my audience,geographically so i can go ahead and,select city,and what you'll see here is that it,shows the distribution of my customers,across all of these cities in california,so again allowing me to be more,strategic and more purposeful and,understanding the makeup of the,audiences that i'm targeting,so let's say i'm pretty happy with this,audience i can then go ahead,and select,my audience hub again,find my audience,and hit export you can see that that,treatment control split is still in,place,i will navigate to tic toc ads as a,destination click start export and now,all of my treatment customers are going,to be sent over to tick tock and another,feature to note is that as long as this,export is ongoing flywheel is going to,continually update that audience so as,people,you know now begin to meet the,california high spender's criteria or,fall out of that bucket they will be,updated in tick tock so they'll either,be added or removed from the audience,so that is how to set up an audience and,route it to tick tock in flywheel super,simple
After seeing the second section, I believe you have a general understanding of tiktok ads to power bi
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$1k in 3 Days How to run TikTok Ads | Step by Step Tutorial
$1k in 3 Days How to run TikTok Ads | Step by Step Tutorial
hi everyone welcome back to my channel,everything that we're talking about is,all things entrepreneurship and starting,an online business i'm so excited to be,talking about tick tock ads today,because as we all know tick tock has,been a game changer for a lot of,businesses this year especially during,the pandemic tick tock has been such a,great place for businesses going viral,getting new sales getting the visibility,that i think a lot of businesses have,been waiting for and this video is going,to be talking about tech talk ads and,what you need to look out for but also,how to run ads for yourself now if you,already have worked with facebook ads,before this is going to be extremely,easy for you because i would say that,tech talk ads is a toned down version of,facebook ads however if you're a small,business owner that has never done ads,before we need to talk about a lot of,things before you even get started on,running ads that's going to save you a,lot of time money and frustration i'm,going to be brutally honest with you,here i know how exciting it is to think,that you can do ads and get income,coming in however if you do not know,what you're doing,ads can be the quickest way to burn,money in your wallet right especially if,you're just putting in money every,single day not really looking at the,data so i highly recommend for you to,watch the entirety of this video and not,be tempted to skip forward the harsh,truth is that ad should be the very last,step for small business owners,especially if you're just new to ads in,general because there's a lot of things,that you really need to focus on before,even doing paid marketing i have a notes,here because i tend to go off topic so,this is keeping me in track so what does,that mean and what does that look like,for a small business owner so let's,start first is your product doing well,organically even without paid marketing,so let's say that you are already on,instagram or already on different,platforms and you have 300 followers,right that might not seem a lot but if,you're thinking about conversion and you,get 50 to 100 of those people buy from,you that's a really good sign that means,that your product is doing well however,if you're already struggling selling,your product to the people in your,audience that's usually a red flag that,you shouldn't move forward with paid,marketing yet the next thing that we,also need to focus on is have you,launched before meaning were you able to,showcase your product to your audience,and were you able to get feedback did,people actually buy or did no one even,bat an eye to your product at all did,people get results and this is crucial,because especially when you have a,passive income offer or just a product,in general it is testimonial driven,people want to see okay,when i opt into this product is this,actually going to benefit me what are,the results that people are getting from,this course or this product is it,actually worth the money to invest in so,in addition to that did people give you,feedback on how to improve your product,because the majority of the time we're,just so focused on marketing that we,don't fix the internal issues for or for,our own product so for example i'm going,to be using my own product the hashtag,hackervault the hashtag hackervault at,the very beginning was just called the,hashtag hacker because it was just the,coded google sheet that will organize,and create unique groups of hashtags,however with the feedback that i've,gotten from people who bought the,hashtag hacker they were saying that,they did not want to spend hours,researching hashtags or doing it,themselves so that created a new product,within the hacker vault itself called,the hashtag niche library this is,basically a library of all the hashtags,that we researched based on niche and,it's organized by niche and size and so,because we solved an issue within my own,product by adding in the hashtag,databank people saw that it became much,more valuable that they were willing to,invest into that product meaning that,our conversion rate went up because they,realized okay i don't have to do the,time consuming work it's already there,made for me it's a shortcut a crucial,thing that we also need to talk about is,have you fixed any conversion issues,that you're experiencing with your,product without paid marketing right so,this is way before ads so conversion for,those who are not familiar with,marketing terms conversion is just the,percentage of people who achieved your,goals so conversion can look like the,amount of sales that you want to achieve,the amount of traffic the amount of,views that you want to get so that is,just conversion i'm gonna do an example,what a conversion looks like here so,let's say that a thousand people landed,on your sales page or your website,storefront whatever that looks like and,out of those 1 000 only 300 people,actually purchase a product from you so,that is a 3 conversion rate now,conversion is one of the most importa
After seeing the third section, I believe you have a general understanding of tiktok ads to power bi
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TikTok Ads For Followers - For Music Artists
TikTok Ads For Followers - For Music Artists
in this video i'm going to show you how,you can run tick tock ads to grow your,number of followers on tick tock and i,just want to clarify up front that i'm,i'm not saying this is like the best way,to grow your following on tick tock,because obviously people have done a,bunch of organic content and gained,hundreds of thousands of followers that,way,and they have you know thriving,communities from going that so i'm not,saying this is the best way this is just,something i tried and it may make sense,for some people to do this and this is,just the first test but it's thought to,make a cool video so you can kind of see,how this works and maybe if you can fit,it into your strategy so,first of all how did i do this obviously,you need access to tick-tock ads this is,what tick-tock ads looks like in general,it's very similar to facebook instagram,ads or even youtube and google ads but,you just go to ads.ticdoc.com you can,make an account and you can get started,it used to be in the past you had to,apply and they might not accept your,application now it seems like they're,letting everyone in because i do know,other people who have just,made an account and and gotten started,so,once you make your ad account um,you know you can kind of continue with,the rest of this video so i want to kind,of pause for a sec though and explain,what did i do,on the tick tock side,so i made a brand new tick tock account,andrew selfworth,music,and i wanted to keep this separate from,my other tick tock which is more of like,music marketing content kind of like my,youtube channel and so i made a music,one and what i did is i posted two,videos,on there they essentially got zero,traction i'm pretty sure they literally,had zero views each,zero followers of course zero likes,brand new account absolutely nothing,happening now it used to be in tick tock,that,you could you couldn't actually run,campaigns through an existing tick tock,account you could only run through like,a ghost account but recently they added,a feature where you can link your actual,tick tock account,to,your tick tock ads and that's how you're,able to actually like promote the videos,on your tick tock and run a campaign,optimized to get,more followers so back to the tick tock,side i'll show you the type of campaign,you would be creating so you would click,create,and obviously there's a bunch of other,setup things to make the tick tock,account like you'd have to link a card,and add money to it but type and then,link your tick talk account but i'll,kind of cover that in the context of,this as well so,when tiktok initially launched,you could only do i think reach traffic,conversions app installs video views and,leads you did not have this community,interaction which is how you get more,page followers and profile visits,so essentially click that one i'm just,going to do start over,now we have,community interaction,now with tick-tock ads,the budgeting is kind of weird so i,normally set a,a lifetime budget you have to do at,least 50 you can stop it whenever you,want though um but so like you know make,this is a nice way to make sure you,don't spend too much if you forget to,come back in the tick tock ads,and then you go to your,ad well i have to go down here and click,continue,and now we're getting into the ad group,which is kind of like facebook and,instagram's ad set,so in here is how you actually do the,targeting now the targeting on tick tock,is pretty,bad,you can't target by music genre you,can't target by artist or anything you,can target by music essentially that's,it so there's you know you can do dumb,locations but it's very limited at the,moment so i normally i think i did u.s,and canada i might have just done us,though,i'll show you the actual campaign in a,sec when we go over the results,um,then i chose i think these age ranges i,chose something in here that i'll show,you and then daily budget you have to,spend at least 20 a day that's the,minimum for tick tock ads in a campaign,so that's another downside of tick tock,compared to other ad platforms i'm,assuming over time they'll lower this,though,now optimization goal profile visit,you can do follow and that'll optimize,for that,and then that's essentially your,your ad group once you add your,your targeting and stuff here now when,you click next this is where you,actually link your your your tick tock,if you um your tick dock account if you,haven't it so here it already shows that,i have it linked but if you don't it'll,say log in with your tick tock account,that's pretty easy i just clicked the,button logged in and it linked it and,that was it so now let's actually go,over the results of this campaign,alright so we're back in the campaign,selection window i'm just going to click,on this campaign so that,the feed here gets a little less,cluttered so we can look at the data so,in total for this campaign we spent 40,dollars,and we can scroll through here and,eventually we're going to get to some,cool,data for results cost
After seeing the fourth section, I believe you have a general understanding of tiktok ads to power bi
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Power BI - Explore My Youtube Data!
Power BI - Explore My Youtube Data!
what's up guys Parker here with a really,exciting update recently bi elite comm,went live and on that website I am,putting my youtube report for you to,click around with so this YouTube report,it's basically made up of all the data,that the YouTube channel brings in so go,ahead and go to BIA comm go down to the,section called try it and you'll see,this report where you can click through,and see basically how the channel is,doing with subscribers views revenue,even all that data you can just go click,through slice through and see if you can,find any insights for me maybe you can,tell me about them but I'm just gonna,give you a quick rundown of this report,and what you kind of see with it but I,really do implore you to go over to PID,comm check that out first of all I want,to give a big shout out to Miguel,Escobar over at powered solutions he put,together this awesome YouTube custom,connector that I'm currently showcasing,in this video so it's really an awesome,connector that did a lot of the work for,me a lot of that data gathering so I,will go ahead and take you through a,little bit of this report so you can go,ahead and maximize it in case you want,to see the report on a larger scale so,I'm employing this slicer panel over,here it's actually a bookmark panel a,really cool trick that a lot of people,have been showing off lately so you have,these five different screens that I have,all this data in this first one is,called channel beat it's basically just,the overall pulse of the YouTube channel,so you got the subscribers views and,videos up top and then you also have,this the slicer for the different,metrics that you want to show on this,graph right here with a little forecast,at the end so if you want to see,subscribers or views or revenue you can,click on any of these slicers and these,slicers are going to show through all,the pages so if you want to go to the,second page where you want to view the,day of the week analysis like sometimes,I want to see how am i doing on,Saturdays,compared to previous Saturdays you can,just go ahead and select that day and,see really how you're doing so it's,pretty pretty dynamic and that's,basically two of the screens,let's go ahead and get rid of Saturday,bring you on to video analysis this is,another one I like to look,basically see how my videos are doing by,topic take a look at some of my videos,that have the word dynamic in the title,these will be my top videos by views for,any topic with dynamic and you can see,you have these large spikes on days,where I release a video that has the,title of dynamic but you can see the,overall trend is going upwards similarly,if we were to look at subscribers we see,that it looks like their trend is going,upwards too so it's pretty cool you can,also search by title so if you had,something specific in mind like let's,say you wanted to do something with,embed I have one video called,dynamically embed a web page and a power,bi airport so you can click on that one,and you know filter everything down to,there you see I've gotten so many,subscribers from this and so many views,from it and you can see the trend of,that there's also a little thumbnail up,here and a direct link to go watch this,YouTube video so that's cool if you just,want actually what's a if you just want,to cruise through the channel you can,actually do that from the power bi,Airport so that's pretty cool there are,a couple other screens here you can take,a look at it one is the geography,analysis where you can kind of see how,maybe your country is doing based on,subscribers and actually can't do,subscribers you can do views revenue and,infuse revenue and retention,unfortunately YouTube holds back a lot,of subscriber like comment data for,specific for countries in general for,data anonymization but yeah go ahead and,click through let me know what you like,of this report let me know if you think,it's pretty usable or if you have any,feedback for me I'd love to hear so if,you liked this video make sure you hit,the subscribe button and go ahead and,check out the I lead
After seeing the fifth section, I believe you have a general understanding of tiktok ads to power bi
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TikTok Ads API Tutorial: Fetching campaigns data
TikTok Ads API Tutorial: Fetching campaigns data
so in the next step let's take a look at,examining our account campaigns ad,groups etc basically look at our tick,tock ad account via the api,and in order to make our first api call,what we need to do is make sure that,we're using the access token that we,created in the previous video and use,that to make our api call so i'm just,going to bring up insomnia over here so,we had our first,call over here where we,requested our access token with our auth,code secret and app id and we got back,the access token so i'm just going to,copy,this over here,and let's,prepare a new request,over here,so in order to make an api request to,tick talk we need to pass in,the,access token as a header argument,so it needs to say access token and then,our access token and then we need to,specify the content type as well as,we're passing in json,and that's it this is what our every,request will look like so all we need to,do now is figure out what type of,requests we want to make,um so let's go over to the official,tiktok,documentation,and i am now in the campaign management,part of the documentation you can see,here where there is an overview and,there's some api reference as well let's,start with the overview,and let's start with the campaign,structure so this is something you may,already be familiar with if you're,running ads on take talk yourself but as,we know this from facebook or google we,have a three-tiered structure so we have,a campaign an ad group sometimes this,will be called ad set on other platforms,and then we have an ad and we can see,the different parameters or attributes,that are being defined on each level so,we have objective and budget and,campaign level,we have,also budget on ad group level so there,seems to be a possibility to set this on,either level the promoted object right,what are we advertising the placement um,the audience,and then of course bidding and,optimization and then on ad level we,have add format the actual creatives,that we're using text call to action etc,so it looks like creatives here in this,case are referring to videos and images,because text and call to action is,mentioned separately on facebook for,example when facebook refers to,something to uh to,as an ad creative uh that,technically means the entire user facing,part of the ad so the video image but,also any text the url etc,cool,so,um,let's,dive into the api reference over here,and let's take a look at some sample,sample request so we can we can actually,get all campaigns i think this may be a,good starting point,to get all campaigns belonging to an,account,all right and what we can see here is,that in order to get the campaigns we,have this request address over here,which is what we can simply copy,and use in our request i'm just going to,copy that over here,this is now my,request and i'm going to rename it to,get all campaigns,cool so of course right now there's no,way for the api to know what,ad account i actually want to use this,for,so,in order to,find out what your,what your,ad account,might look like i've prepared something,over here,so as we can see if you are in your,tiktok ads manager,you can see,maybe you see some data here maybe not,if you haven't run any ads recently,but what you can do is you can simply,head over to the,top of the,url and let me bring this into view,so in the url we can see that there is a,parameter called aadv,and this is actually the advertiser id,or also called account id and so in the,interface this may be called account id,via the api it's usually called,advertise id so i'm just going to copy,this over,move this back,into place,and let's figure out,how we are supposed to make this api,call so,as you can see here,in our request header we need to add the,access token which is what we already,did before i'm not going to,reuse this or show you how to do this,every single time,because this is always the same,but what is important is what are the,request parameters and in particular,what are the required request parameters,so as you can see,next to advertiser id it says required,we can scroll down a little bit seems to,be that that is the only,uh the only required field so let's just,add it over here,on insomnia,and,do that over here,advertiser,id equal to this,so let's see if that works,and yeah indeed it does seem to work so,we added the field advertiser id as a,url parameter over here let's see if we,can also pass it through as the body,adjacent body,sometimes this makes it a little bit,easier to,to add multiple,fields and attributes,okay so that doesn't work so it seems,like this we need to use this as a url,parameter so that's what i'm going to do,advertiser,with a question mark,id equal to,this and we have no body,alright fantastic so as we can see,we can now get we are now getting back a,response and it looks like we got,a code saying,zero which means there's no error we got,a message saying okay we have a request,id for this request that we just made,and then the actual output lives in this,da
After seeing the sixth section, I believe you have a general understanding of tiktok ads to power bi
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Sell products with TikTok Ads - No Dancing Required - With Lazar Zepinic
Sell products with TikTok Ads - No Dancing Required - With Lazar Zepinic
welcome to the wizards of ecom your no,fluff playbook for online success each,episode is fully packed with actionable,tactics you can implement in your,business right now take your life to a,higher level and excel in your online,success it's time to work on you and,your business let's do this,welcome back to the wizards of econ,podcast this is episode number 148 my,name is carlos alvarez and i will be,your host for the show on today's,episode we have an amazing guest i know,i say that all the time but this guy is,truly amazing lazar,i almost tried to do it lazar zephinik,of seller's alley welcome to the show,lazar,thank you so much for having me here,lasar you,are brilliant when it comes to amazon,ppc you've said some things that have to,do with dsp and blogs and like just i'm,sorry amazon attribution and blogs and,like all this stuff that's like really,blown my mind every time i hear you talk,um today though,we're gonna talk about your dancing,skills on tiktok no we're gonna talk,about tick tock,and,you recently presented via zoom,to the wizards of amazon meetup group,on this topic and it blew everyone away,i believe even noemi the co-host i,believe she may have even reached out to,to your agency like,on the subject so today we're going to,talk about that since you do a lot more,than just tick tock dancing,since you do a lot more than just tick,tock ass which is good to be honest like,i'm not a really good dancer like if,my money like relies on my dancing,skills like i would probably be broke,oh no i would be broker than you no,doubt,the since you do a lot more than that,i wanted to touch a bit like you're,you're learning of how to really master,tick-tock ads or navigated in a,profitable way you didn't just wake up,and decide that you're gonna do,tick-tock ads you have previous ad,experience can you,for people listening to this and just,because we're not going to touch on this,a lot and i don't want at the end,everyone say oh lazarus the tick tock,guy so like what,give me some background on like sort of,your love affair with ppc and ads and,all this other stuff and how that gets,into tick-tock oh my god just let you,know like that your podcast is so short,comparing to my,my story about ppc and advertising,because like i started 12 years ago or,so maybe even more now um i i'm from,belgrade serbia and like i started like,in local companies doing like all,different kinds of advertising like from,from tv radio and so on and uh at one,point we hired like external company to,do google ads for us,and they they they were sending me a,bunch of reports you know like like cpc,cpm like,like,roasts and that kind of stuff i'm like,what the hell is that and i didn't have,a clue what what like all of the,abbreviations meant so i was like maybe,i should visit the agency and like check,what they're doing,so they can explain the reporting like i,i cannot like manage something if you if,you cannot measure it so you know the,saying and i i went there,and i fell in love like on day one and,like i started doing google as as i said,like maybe 12 13 years ago,my journey with advertising and,companies that i worked for is pretty,long and i worked for a couple of like,different companies like,made,ads for literally every content,including like,um like one of the funniest places is,svalbard i don't know if you know where,is that like it's up north,for everybody it's up north i was,selling like,um,equipment for phones for for,for small barn so yeah like to the south,like probably to south africa and like,something like that and like uh i,started doing amazon advertising maybe,not six or seven years ago,i became part of amazon ppc consultants,one color group,um,and,from there like i i used to work for one,pretty solid size uh eight figure seller,as a head of advertising and from there,i started my own agency like two and a,half almost three years ago and that,like escalated quickly,so it's a team of 140 people now,and they're they're not only for,advertising like we do a lot of other,stuff like we do a lot of staffing and,for other e-commerces and so on,but like this year what what happened,like what's what was pretty interesting,like um,tiktok had some problems in in the,states you know like as a chinese,company and so on and uh but and i was,thinking like this,this like app is so viral and like,everybody loves it you cannot like ban,something that is that viral and that,everybody loves and at that point tick,tock had more than 800 million users,so,all of a sudden a friend of mine that,used to work for adroll europe like the,senior manager there decided to move to,work for tick tock and i was like,patrick listen i i want to meet somebody,from tick tock i'm really super,interested in tick tock and he was like,yeah sure let's do it so what he did he,introduced me to general manager of,tiktok europe and i was like okay this,is like maybe above like my expectations,but what what happened next we ended up,signing a bunch of contracts and,p
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