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How To Run Ads On YouTube Shorts [Step By Step]

a few months ago YouTube announced that,they are going to start allowing,advertisers to run ads on YouTube shorts,placements YouTube shorts of course,being the short form content that is,competing with Tick Tock and over the,past few months as I've been looking at,YouTube shorts I've noticed more and,more ads showing up inside the feed the,ads look something like this they're,very hard to spot sometimes and I think,this is a great opportunity for a lot of,advertisers who adopt this early so the,question is how do you get your videos,on the YouTube ads placements and how,does that work how do you set everything,up so that's what we're going to be,covering in this video today so in order,to run ads on YouTube shorts the first,thing you will need is a Google ads,account so I'm assuming you have that,set up from there you can go through and,hit the new campaigns button we're going,to create a brand new campaign we're,going to select either sales or leads,inside of here for this one I'm going to,select sales and then you can select,your conversion action hit continue and,then now we are going to want to want to,of course select videos we're going to,hit continue here and then you can go,through and give your campaign a name,whatever you'd like it to be or we're,just going to call this YouTube,shorts,and then you go through and select your,bidding strategy Target CPA or maximize,conversions we're going to set a daily,budget of five dollars a day and then we,the networks we can we have no choice,but to leave these in here when you're,optimizing for sales or leads you can go,through and choose your location your,language and then your content,exclusions and inventory types,essentially I'm not going to go through,all the details of these things because,I cover in my full YouTube video,tutorial but but here's one thing that I,do want to highlight for this video,specifically this is really important,for this additional settings here you,want to click this down and then on this,device's eligible devices you want to,come through and set a specific,targeting for devices we're going to opt,out of all of these and only show on,mobile phones this is of course because,YouTube shorts only shows on mobile,phones so we only want to be showing on,those placements now you can go through,instead of frequency cap add schedule,all those different things add the group,will just leave it as is for this,audience 10 that we are going to be,targeting marketers,people in marketing save that like I,said not going into this as much detail,because I do already have a full video,that talks about all the YouTube Target,and stuff like that we're gonna we're,gonna opt out of this use Optimus used,optimized targeting and then from here,this is another important part so when,you're going through and entering this,URL this needs to be a URL that is,currently a short video so you can come,to your profile on how to do that as you,just come to one of yours you'll see,these this little short shelf,essentially if you click inside of here,and then I'm going to pause that so you,don't have to listen to me uh and then,come over grab the URL up here and then,come over to YouTube and place that,inside of there now you're going to,notice with the previews here that it is,showing stuff that that are on desktop,now there is a caveat to running shorts,ads right now and that is this is still,in beta and setting it up this way,doesn't necessarily mean mean or,guarantee that you're going to show up,only in the shorts placement so keep,that in mind that's something that I do,want to make sure you are aware of but,setting it up this way making sure that,you're only targeting mobile devices and,that you are uh you're you uploaded an,actual short into the the ads here it,gives you the opportunity to show up in,that short feed right now now I'm,guessing Google is probably going to,change this as time goes on and there's,probably going to be a specific,targeting option for YouTube shorts I,don't know that for sure but I imagine,that's how it's going to be so I will be,sure to keep this video updated as that,that information does come out so if,you're watching this video later be sure,to check the description down below to,see if there's now a better way to go,through and Target shorts but right now,this is the best option that we have so,from here of course you go through and,add your final URL this has went through,and added a few headlines there and then,create campaign there we go so there is,our campaign,and you can see here if we go down to,show more and we see devices you'll,notice that our computers tablets and TV,screens are currently at a negative 100,bit adjustment so we aren't going to be,showing on any of those devices because,we already opted out of those but it's,good to double check this to make sure,that these are all at negative 100 and,that is everything there is to showing,up on YouTube shorts like I said this,doesn't guarantee you will show up in,that

The above is a brief introduction to is to run ads shorts tiktok

Let's move on to the first section of is to run ads shorts tiktok

YouTube Shorts Ads: How To Promote Your Offer With Shorts Video Ads

YouTube Shorts Ads: How To Promote Your Offer With Shorts Video Ads

so as you guys know short and quick,vertical videos have taken the Internet,by storm for a long time with Instagram,reels Instagram stories Facebook Stories,and tick tocks obviously recently but,we're going to talk about YouTube short,right YouTube shorts is another way that,Google is looking to compete right and,YouTube specifically with these other,platforms so today we're actually going,to be talking about can I run YouTube,short ads right so ads on these YouTube,shorts specifically just so you know,YouTube shorts was just released on,March 2021 in on in the US it wasn't a,long time ago right but now it's,actually surpassed over 6.5 billion,daily views globally right so it's,definitely an upcoming placement or,inventory uh placement for Content,creators and of course for us,advertisers media buyers can you run,YouTube short ads the answer the short,answer is yes but there are certain,let's say gray areas right now in terms,of you know is my ad really showing up,on YouTube shorts like where can I see,that right so there's really no exact uh,let's say reporting table or column that,you can choose and say your performance,on the YouTube short ads placement okay,but I'm gonna show you a quick technique,that you can use right now to create,these YouTube shorts or to ensure that,you're at least taking up that inventory,right so we recently had a conversation,with one of our Google reps about,YouTube short ads because it's been the,Talk of the Town for quite some time and,they're stated that they're gradually,rolling out these betas right so the,beta is actually not like a a better,feature or inside the account for,advertisers specifically but the bet is,inside the Google account itself you,know for the inventory so this isn't,something that you know you need to get,whitelisted for it's just basically,they're saying that it will be rolled,out uh globally it's already been rolled,out but now in the US for advertisers,only about like 25 percent that are,really taking up this inventory right,today we're going to do a quick,walkthrough of how you can ensure that,you're taking up this inventory right,when a time comes and that basically,this ad is just going to be shown on the,YouTube shorts placements even though,again they're still not specific metric,that you can look at but it will ensure,that this vertical video is only being,shown for the mobile users essentially,right okay so we're going to dive into,my screen here and um obviously just,some information is blurred out for,privacy reasons but this is for example,a video that was uploaded into the,YouTube shorts inventory okay and you,can do this right so when you upload,your video,you will have the option to select as,long as the video is a vertical size,video right so such as this one okay so,notice that because of the uh let's say,dimensions of this video this is a,vertical video and look at the video,link right so this is very important and,the video link says YouTube shorts so,this is how you know that it is in,within that inventory so that's kind of,the first thing okay so okay so,something to mention very quickly before,we continue with the video is that here,at Lynx digital we are video advertising,experts and if you have an offer that,you feel that you can scale with YouTube,ads or you'd like us to review an audit,to see if we can scale it then feel free,to click the link below we have been,responsible for helping multiple,entrepreneurs and businesses scale their,businesses past six seven sometimes even,eight figures with YouTube ads now if,you're also a do-it-yourself type of,entrepreneur would like to learn about,YouTube ads more in depth and actually,have experts side by side with weekly,student calls you also have access to,obviously our modules so you can look at,all the videos and training material,that we have with the templates and and,different training docs then we also,have the opportunity for you to join our,YouTube ads training program you can,click the link below for either or if,you're looking for agency services for,us to review your account and see if,we're a good fit with each other so we,can get to know your business or also to,get to know you if you're looking to,become one of our students and join our,private Facebook YouTube ads group,student group as well as get access to,all the training material so the links,are in the description click the link,below and we'll see you on the inside,now let's get back to the video,obviously uh right now this is uh the,video we're going to be using just to,create this campaign so I'm going to,show you in the Google ads account how,we can create a campaign specifically,for the YouTube shorts inventory even,though like I said there's really not a,way to find out the you know like a,report or in a column or in the segments,of the Google account the performance of,that but we can at least ensure that,this is showing up only for the mobile,device and as well as the entry right so,let's take a look so

After seeing the first section, I believe you have a general understanding of is to run ads shorts tiktok

Continue the next second section about is to run ads shorts tiktok

Create A YouTube Short Video Ads Campaign on Google Ads

Create A YouTube Short Video Ads Campaign on Google Ads

so in this video i'm going to show you,how to create a youtube short so let me,start from the beginning so you can see,this this is for a youtube short,ad,or shorts whatever they call them so,first thing you're going to do is go,into your adwords campaign this is,google ads you're gonna go to video,campaigns or,start a new campaign,okay it's a little different it's not,perfect yet but that'll change over time,i'm just showing you guys how to do it,right away i'm just going to go campaign,without guidance i'm going to click on,video here,i'm going to leave this all the same,custom video campaign and then i'm going,to hit continue okay we're going to call,this bladder,okay i'm gonna put twenty dollars,campaign,i'm gonna go hundred on this,actually what i wanna do i'm gonna go,daily,i'm just gonna do daily here,okay,then you can go down here i don't like,playing on the display network i'm,taking the display network off and then,i am in a target my target audience is,arizona i already have that in here,okay language english that's fine and,then you go here on your inventory type,you're gonna leave that as is,exclude okay you can exclude i like to,include,embedded videos or live streaming,also games so things like that i will,exclude but since we're doing a youtube,short,campaign,i'm going to show you how to do that,okay here's the video it is a short ad,you have to grab,over here that's all i do on this,account are shorts so i'm gonna grab one,of those videos,okay and,i'm gonna put skippable,now this is the key when you are running,these shorts,you have to go under,the devices,right here,click on the device,set a target,you need to target mobile phones okay,that is key right now to running ads is,you need to target this mobile phone,only,and,um,demographics,for this one,i want female,i'm gonna leave that there,okay,and grab a landing page,simple,and then,normally you'll want to add in,uh utm for tracking,perfect,i just put 20 cents you can put what you,want there if you,like it and,that's it,quick campaign,that's normal usually i always get a,couple of screw-ups,now i'm not doing a lot of targeting,usually i go in a lot more detail on,targeting do remarketing or lookalike,audiences,i might pick specific videos but that is,how you create a short,video ad,so let me know if you have questions,that's it

After seeing the second section, I believe you have a general understanding of is to run ads shorts tiktok

Continue the next third section about is to run ads shorts tiktok

How to Run YouTube Short Ads Tutorial (Complete Step by Step with Targeting Secrets)

How to Run YouTube Short Ads Tutorial (Complete Step by Step with Targeting Secrets)

I'm going to show you how to run YouTube,short ads now as you can see I have,spent 222 dollars on YouTube short ads,to make three thousand dollars what I,did was I ran a YouTube short ad to a,high converting webinar and within a few,days I made three thousand dollars now,in this video I'm gonna show you the,complete process on how to run YouTube,short ads all right if you don't know,what YouTube short ads are it's,essentially the same thing as a YouTube,ad but a short form video version so if,I go to YouTube and I go to shorts these,short form videos on YouTube are gonna,have ads so if I scroll down there's,going to be an ad that pops up just like,a regular YouTube ad now at the time of,recording this video YouTube short ads,aren't available directly on the YouTube,ads platform but I'm going to show you,exactly how you can start running ads,even though they're not available yet,now more importantly if you stick to the,end of this video I'm going to show you,my secret formula on how I Target people,with YouTube short ads now if you're,brand new to my channel my name is,Jonathan Montoya with passive income,Lifestyles then the purpose of this,channel is to help you build a full-time,passive income business so you can,achieve financial and time freedom I,actually started my online business in,May of 2019 before that I used to work,as an electrical engineer I hated the,nine to five life so I went all in on,starting my online business and within,nine months I was able to quit my nine,to five job in March of 2020. now if,you're interested in achieving financial,and time Freedom then please subscribe,to my channel because I'm coming out,with videos almost every single day now,let's get into the video alright so as,you can see I have spent 222 dollars and,I made two high ticket sales for a value,of about three thousand dollars now what,I'm I want to show you is how I'm,running YouTube short ads and then later,on I'm going to show you exactly how I'm,doing my targeting to get these sales,all right so step number one is you're,going to want to go to ads.google.com,and create a Google ads account so it's,going to be this website right here and,the cool thing about this is when you,first sign up for Google ads they're,actually going to give you a 500 credit,as you can see on top now their promos,change all the time so this may change,later on but right now as you can see,they're giving 500 just to sign up now,the 500 credit is only going to be for,new customers so if you already have an,account obviously you can't access this,but now what you want to do is hit start,now and create a Google ads account now,I'm not going to go into every little,single detail when creating an account,it's pretty simple because all you're,doing is entering your basic information,and setting up an account but more,importantly on this video I want to,focus on creating the YouTube short ads,so that's what I'm going to show you you,next okay so now that you're in your,Google ads account you're going to want,to create a new campaign so as you can,see here under video campaigns you're,going to want to hit this plus here and,this is going to allow you to create a,new campaign so I'm going to show you,exactly how to set this up for YouTube,short ads so right now if you don't know,how to set up your sales objective or,your leads objective don't worry about,that for now what we're going to do is,we're going to create a campaign without,goal guidance so we're going to click on,this here obviously this is going to be,a video ad so we're going to click on,video and I'm gonna do a custom video,campaign but depending on what you're,doing obviously you can click on Drive,conversions add sequence if you're,Advanced with Google ads then you can,click some of these other ones I always,like to go to custom video campaign and,I could change the settings as I go so,if I hit continue here we can set up,this campaign so I'm just going to put,YouTube short ads test the bid,strategies I'm just going to leave it on,maximum cpv now typically when I I run a,conversion ad I'll run a Target CPA all,that means is I'm telling Google how,much I want to pay for a lead but don't,worry about that for now I can make a,part two if you're interested in that,but for now you can click on maximum cpv,which means maximum cost per view okay,so as far as the campaign I'm just gonna,click on daily and we can start with a,simple budget of twenty dollars a day,you can start with ten dollars whatever,your budget is okay now for the networks,you want to leave as is besides taking,out the video Partners on the Display,Network so I'm going to take that off as,far as targeting I'm just going to,Target the United States for languages,I'm going to click on English and then,for related videos we don't need to,worry about that so we can leave that,blank okay this is really important okay,so as far as devices again we're running,YouTube short ads this is not a regular,YouTube ad okay so what you wa

After seeing the third section, I believe you have a general understanding of is to run ads shorts tiktok

Continue the next fourth section about is to run ads shorts tiktok

How To Run TikTok Ads in 2023 | Setup Tutorial for Beginners - Tiktok Advertising + Tiktok Shop

How To Run TikTok Ads in 2023 | Setup Tutorial for Beginners - Tiktok Advertising + Tiktok Shop

if you still think that Tech talk is,just for dancing Trends and kids you're,missing out on a very powerful platform,and trending social media advertising,option to grow your business this 2023.,Tech talk has now over 1 billion users,and has surpassed other social media,apps in terms of downloads in a very,short amount of time specifically during,the pandemic aside from this Tech talk,has also launched tiktok shop in,selected countries and provides a,convenient and entertaining approach on,e-commerce even without a website,the last two quarters of 2022 generated,millions of Revenue in my business,because of tick tock ads paired with,Tick Tock shop,so if you also want this for your own,business or for your clients make sure,to finish this video apply what you will,learn and of course prepare to scale,your business,now let's get into it,before we hop on creating an account,let's first understand and maybe be,reminded about this crypto ad structure,okay at first basically we're going to,create a business account for us to have,access to the tiktok business center so,this is the tiktok ads Business Center,at the top and then under that we're,going to create an ad account okay an ad,account which you can access and make,ads through the ads manager,and after that after an account we're,going to create ad campaigns okay now,it's not really that much of a different,platform with meta ads because honestly,it's almost just the same only that it,has different capabilities than uh The,Meta ads now there are also difference,when it comes to terminologies just like,for example this one,um ad groups instead of AD set okay you,can see there at the top it's still,contained where you set the objectives,where you set sometimes the budget and,also here on the second level this one,this is the ad group level so this is,like the ad sets in in meta ads and in,this same ad set like level,you're going to put the targeting and,also the budget,next under those ad groups you can put,more ads,okay so basically that's just the,campaign structure in Tech talk ads you,also need to learn about the ad format,so here are the five ad formats,currently we have top view we have the,brand takeover uh desktop view and brand,takeover usually appears when you open,the app,and the next one is in feed ads whenever,you're scrolling on the for you page you,will see a video with a with an,emphasized button just like that so it's,called infinite ads and next are the,Branded hashtag challenge The Branding,effect the ones that get these ad,formats are actually those who are,already big Brands so again these are,the ad formats usually you can see the,infield ads and you can make that,especially if you are a small business,now let's create our own Tech talk,business account I already have one for,my own business but I'm going to make a,new one for the purpose of this video so,it would be better if you can follow,with me while I do the process okay okay,first one we need to go to techtalk.com,business,so this is the pickup for Business,website we're going to click create now,and I'm gonna type in my password you,can sign up either via email or via,phone I would prefer to have,um my email instead of phone for the,purpose of this video so I'm gonna type,my password,I'll repack it,okay and then click this,agree to the tech talk commercial terms,of service you can just read that after,and just sign up choose it's just for,verification which ones are in the same,shape,so it's letter L okay confirm,now there will be a confirmation email,to be sent okay,I'll confirmed now here we're going to,put our country,I'm based in the Philippines my industry,whatever my business is so I'm just,going to put here services,advertising and PR Services since I'm,making it under my personal brand but on,my other account I have actually chosen,e-commerce,for my business name I'll just put,the registered business team,but my phone number,there you go,I'll just agree to the tick tock,commercial terms of service and then,click register if you want to win a free,one-on-one consultation with me so we,can talk more about improving social,media ads for your business just like,this video subscribe and comment one new,thing that you learned from this video,provide some details about the business,okay so the business center name I can,just name this um John Cornwell and then,I'll put my time zone,describe your business I would say I'm,an agency first because I have some,clients also an activator also to,clients I just put my company name,so if you are an e-commerce business or,anything you want to run ads you can,just put I'm an Advertiser you can just,click this and then just declare um your,company name and your company website,again you don't have to build a website,for this you can have your Facebook page,or Instagram page in my case I'll just,put my own personal website there okay,and the billing information,course you need to put do you want,manual payments or you want automatic,payments

After seeing the fourth section, I believe you have a general understanding of is to run ads shorts tiktok

Continue the next fifth section about is to run ads shorts tiktok

This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER

This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER

in this video you'll see for yourself,how to get your Tick Tock ad results to,go from this to more like this by,following a simple to execute five part,formula and breaking one common rule,that most gurus out there are spreading,that actually holds most Tick Tock ads,back there's this misconception out,there but it's total garbage this is,Matt Johnston and he knows what works,with Tick Tock ads he's produced and,overseen over 2 000 video ads that have,generated well over 10 billion video,views and millions of dollars in sales,according to Matt and his data he's,cracked The Tick Tock ad code with this,exact strategy and that's not fluff he,literally 10x disc click-through rates,going from one half a percent all the,way up to five percent and an overall,five times return on ad spend as a,direct result of the strategy and in,under 15 minutes you'll have all the,pieces in place to be able to replicate,his results for yourself so Matt why get,in on Tick Tock ads right now why not,stick with Facebook ads or Instagram or,YouTube Facebook ads definitely still,work but they're getting tougher and,they're really expensive the data is,obviously awful because of iOS 14 and,then the aftermath but also people are,just sort of vacating the platform,Google ads have always been expensive,and YouTube ads are getting quite,expensive so it's cheaper and more,effective when you get in on it earlier,right because Tick Tock will eventually,be there as well but that makes this,moment and probably for the next 18,months or so the moment to get there and,it's sort of like a land grab at this,time but it's a profitable landcraft and,because I know some of you are thinking,it no Tick Tock is not just a way to,advertise to teenagers and people who,still know who the musical guest on SNL,is ladies and gentlemen Megan the,stallion,what the point is tick tocks users are,aging up it might have been true if,people were like it's just the kids but,that's crap now everybody is on it I,just got off a sales call that I booked,through Tick Tock ads and this guy was,50 years old and ready to rock and roll,most of the people that I have closed,from Tick Tock have been over the age of,40. and that's not just Matt's,experience the data backs him up here so,53 percent of tick tock's users are over,30 and that's just going to continue,maturing over time so how can we get,results like you get from ads on Tick,Tock like what's your secret I think,that there's this misconception out,there that the best ad creative should,be native to the platform you know,that's some sort of like general rule,but it's total garbage in fact it needs,to be the opposite if you want to make a,YouTube ad that has the best chance of,converting you probably should shoot it,like a selfie video because the rest of,the content is extremely well shot with,great depth of field and amazing cameras,because that's what everybody's doing on,YouTube so you get the opportunity to,pattern out which is the most important,thing you're going to hear that term a,lot in the rest of this video so let's,just Define it real quick so pattern,interrupts are a scientific concept that,come from neuro-linguistic programming,and it just involves switching up a,repetitive pattern to basically snap,someone out of the days they're in since,most people consume social media,completely zoned out you need to shake,them awake so to speak because it,doesn't matter what you say in your ad,if you don't pattern interrupt nobody,will ever see it so on Tick Tock,everybody came in that was trying out,Tick-Tock ads at the beginning and we're,still at the beginning saying that you,got to make tick tocks you know the best,thing is native so selfie type videos,that look like,ugc for lack of a better term and that's,how you did Tick Tock ads but man that,does not work I mean it may work for,some but in my testing when I was first,trying that regular tick tocks that,simply had Direct response bent edited,in tick tocks shot like tick tocks I was,getting you know like 0.5.6,click-through rates and I could not,break through as soon as I started using,this scripting methodology and some of,the production stuff around it I'm,looking at five percent click-through,rates and I feel so confident in it like,I feel like I've totally corrected at,this point so how do you recommend,shooting these ads if if not like,standard organic tick tocks high,production values not like you'll spend,a bunch of money I'm saying use a good,camera and have like the YouTube,aesthetic you got to think like YouTuber,like get a nice camera or figure out how,to shoot with cinematic mode you know,and like make it look good do stuff like,depth of field lighting and stuff like,that so it's clearly like like a normal,Tick Tock it sticks out in the feed now,to be clear here Matt isn't saying make,it look like an ad either making,something that looks like this or this,is probably the worst thing you could do,so he's only saying that you need to,bump up the qualit

After seeing the fifth section, I believe you have a general understanding of is to run ads shorts tiktok

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TikTok vs. Instagram Reels vs. YouTube Shorts: Who Will Win the Short-Video Race? | WSJ

TikTok vs. Instagram Reels vs. YouTube Shorts: Who Will Win the Short-Video Race? | WSJ

(upbeat music),- Short-form video has become,the latest battleground in social media,,and the three big players?,TikTok, Instagram Reels, and YouTube Shorts.,- In the next few years,it will be billions of dollars being poured,into these platforms,,trying to increase their reach,,trying to increase the value for advertisers.,- So let's compare them and see,which one is winning over users so far,and which one might come out on top.,TikTok was the first of the three to burst onto the scene,,but before TikTok there was Vine,,a popular short video service offered by Twitter.,(people cheer),- Vine was one of the first short video platforms,to really grab the attention of young creators.,After Twitter discontinued Vine in 2017,,it created a big gap in the market,that was prime for TikTok to exploit.,- TikTok enjoyed rapid growth,in places like the US and India,,and by February 2019,the app had been downloaded more than a billion times,on Apple iOS and Android,according to app analytics site Sensor Tower.,But in 2020, the narrative started to change.,- America and other countries went into lockdown,because of the coronavirus,,people started spending more time on TikTok,,and all of a sudden it seemed like,the scrutiny on TikTok also increased.,- President Donald Trump voiced concern,over the possibility that user data on TikTok,could be shared with the Chinese government,through the app's parent company ByteDance.,- We're looking at TikTok, we may be banning TikTok.,- He launched a lengthy back and forth,with TikTok and its Chinese parent ByteDance,that never really reached resolution during his presidency,but had a really huge destabilizing effect,on the app's position in the US.,- At the time, TikTok officials said,that user data was held in servers in the US and Singapore,and wouldn't be shared.,In June 2020, India decided to ban TikTok.,- That's important because it presented a gap,for rivals like Facebook and Google's YouTube,to try to offer their own products in the market.,- And sure enough, in late 2020,,Facebook and YouTube launched,their own short video services.,Snapchat also entered the mix with Spotlight,which offers a daily pool of more than one million dollars,to users who create the most entertaining Snaps.,- Instagram and YouTube already had large built-in audiences,and TikTok had primed people to want,this kind of short-form video.,When Instagram and YouTube started rolling out,their own services,,they took off pretty quickly.,- Meta hasn't said how many monthly users,interact with Reels,,but Instagram passed,two billion monthly active users last year,,and in its April earnings call,Chief Executive Mark Zuckerberg said,,"Reels already makes up more than 20% of the time,"that people spend on Instagram.",- Google said in June,that more than 1.5 billion people,watch YouTube Shorts every month.,TikTok said in September the app had drawn,more than one billion monthly users.,Third party estimates have shown that number,as high as 1.6 billion monthly users.,The short video craze also inspired Pinterest,to create Watch last year,,where users can scroll through short videos and pictures.,Netflix launched a feature called Fast Laughs,that serves up short clips from Netflix shows.,And even Twitter said in December,that it was testing out an updated Explore tab,to allow users to scroll through short-form video tweets.,So with all these options,,which platform is the most popular among users?,- TikTok certainly seems like is still in the lead.,- If you look at the user data,from digital intelligence company SimilarWeb,,people say they're spending more time on TikTok,than on the Instagram app or YouTube platform.,- With that being said,,Reels and Shorts are gaining very quickly.,- In a June survey,by data platform company Inmar Intelligence,,44% of people picked TikTok,as their preferred short-form video service,,followed by 29% for YouTube Shorts,and 20% for Instagram Reels.,Another measure of success for these platforms?,Advertising revenue. - TikTok seems to be,the farthest along in turning on advertising on the service.,This year, they're projected to make about $12 billion,in advertising revenue,,up from $4 billion last year.,- TikTok partners,with e-commerce platforms like Shopify,to help businesses advertise directly,through their Shopify dashboards.,And earlier this year,,in an effort to attract more advertisers,,TikTok enabled first and third party cookies,on top of its existing tools.,- YouTube Shorts only recently started,allowing ads on the service.,Reels is also more immature,turning on ads on the service.,- But they're quickly catching up.,Their parent companies, Google and Meta,,are two of the largest online advertising companies,in the world.,- It's a fairly safe assumption,that they're putting a lot of effort,behind getting digital ads on these services,and making that a bigger part,of their growth story for the future.,- Second place is still a close battle,,but it appears that Shorts is gainin

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The Only Shopify Dropshipping Course You Will Ever Need (FREE FOR EVERYONE)

The Only Shopify Dropshipping Course You Will Ever Need (FREE FOR EVERYONE)

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