TikTok Ads Targeting Options [How To Find Your Target Market]
how's it going everybody corbin here,from zoco marketing in today's video we,are going over tick-tock targeting,options all the options that you have,inside of tick tock there are some,really unique options inside of here so,we're going to be taking a deep dive and,on how to use all of them so let's jump,right in so the first thing you will,need is obviously a tick tock's ad,manager,and all the targeting inside of tick,tock happens inside of the ad group,level so you'll need to go and create a,campaign and come into the as ad group,level for the purpose of this tutorial,tutorial i will just be focusing on the,targeting options i'm not going to go,through the other settings inside the,campaign options if you wanted a full,tutorial on how to set up a tick tock um,campaign you can check out this video up,above but for this one we're going to be,taking a very deep dive into the,targeting option so the first thing we,have here is our ad group name which i,uh named targeting options uh in,preparation for this video and with the,prototype we're gonna have website and,then here's where we get to our first,targeting option which is placements,you'll notice that the default option is,automatic placements which means you'll,show on all of the different placements,that ticktock deems worthy for your ads,that if but you also have this option,here for select payments you can choose,to show on tick tock or any of these,other two,places as well just keep in mind that,not all of these networks are available,in every single country so if you are,wanting to target a multitude of,countries a multitude multiple countries,make sure that you go through and check,which placements have have targeting for,specific countries i know that some,places in europe don't i don't have some,of these placements so just keep that in,mind you know if you wanted to just only,show on tick tock you come through and,obviously just uh click on those but for,now we're going to stick with the,automatic placements now i also do want,to call your attention as we go in,through this video you'll notice all,over here that very similar to facebook,is tiktaka's does give you kind of a,broad or a gauge to let you know how,broad your audience is or how specific,or how narrow and it also gives you this,targeting summary as i move my head out,of the way here and i'm still going to,be in the way and it gives you the,location and some other options inside,of there so pay attention to that as,you're going through the targeting,options because it will give you an idea,of how narrow or how broad your audience,is currently is and this will change as,we go through and edit the audiences as,well just something i want to point out,to you as we're going through this,so when you are creating tic toc ads i,do recommend keeping user comments,available uh you want your ads to be as,native looking to the platform like an,organic posting as possible and if you,don't allow people to comment on your,ads then,it's just kind of a red flag right users,kind of notice those things and they,think hey why isn't why in their,comments below so make sure you allow,comments video downloads so there's that,next now we get to what this video is,actually about which is the targeting,now inside of the targeting you have,audience targeting you have demographic,targeting you have interest and behavior,targeting and you have device targeting,we're gonna go through all of the,options here and talk about how you can,utilize some of them,as well so we're gonna start first with,the audience targeting now the audience,targeting if you come from a facebook or,linkedin has this as well this is where,you can create custom audiences or look,like audiences and how you do that is,you come in here and you can click down,and you'll notice that i don't have any,populated currently in this because just,because this is a demo account we're,going to come in here to create new,and it's going to take us to our,audience manager once again very similar,to facebook and right here is the in,this drop down is where you can create a,custom audience or a look like audience,so we're going to go through like we're,creating a custom audience here we're,going to click this down and you'll,notice that there are five different,options inside of here you can upload a,customer file and target current,customers so you wanted to you had an,ecommerce store and you wanted to upsell,those customers you could upload that,list here you could run an engagement,campaign people who saw or clicked on or,engaged on any of your content on tiktok,so say somebody watched your video 75,through you could then remarket to those,people you could create an app activity,this is of course for those who of you,who own apps and want to run advertising,for apps and then we have website,traffic this is if you have the tick,tock pixel installed on your website and,that is cooking people and then you can,go and run remarketing campaigns them if,you want to le
Let's move on to the first section of tiktok ads targeting options
How Targeting Works for TikTok Ads (In Depth Explanation)
How Targeting Works for TikTok Ads (In Depth Explanation)
what is going on guys my name is gerardo,and if we haven't met let me tell you a,little bit about myself i am a tick,talker that also happens to run a tick,tock marketing agency we focus on,helping brands grow both organically and,through paid ads on tick tock over the,past year i've managed over 2 million in,ad spend exclusively on tick tock so i,wanted to bring all my knowledge over to,youtube that being said let's go ahead,and get right into it,so as you can see here we are at the ad,group level and we've made our way down,to targeting so i'm going to walk you,through all the actual targeting,features what they mean what you can do,with them and how to actually use them,in your actual campaigns,so first things first we have audiences,uh this is comprised off of custom,audiences and look like audiences if,you're not familiar with what a custom,audience is i'll have a separate video,on that as well as lookalikes but just,to give you a quick rundown a custom,audience is essentially compiling a list,of people based off of different,interactions that they've had with,either your website uh it could be a,custom email list could be your actual,tick tock business profile and a couple,others as well,basically the idea before custom,audiences they come in clutch,specifically when you're looking to,retarget users that may have interacted,with your business in the past,if you are actually running campaigns,for the first time don't sweat this at,all i just go ahead and leave this blank,for the time being,you can also exclude specific audiences,so let's say for example you create an,audience of people that have already,purchased from you in the last 30 days,depending on what that actual audience,size is it could be pretty impactful to,make your ads a little bit more,effective as well which you could,actually select here in the excluded,section,demographics so when it comes to,demographics obviously you have location,and one thing i actually highlight you,can get a little bit more detailed with,your location these days uh on tick tock,and break it down not just by country,but also by actual,state as well so if you have something,that's a little bit more local or you,want to target a specific state within a,country i know some countries are,accessible for that specific feature but,in terms of location pretty,straightforward,uh gender not much to explain there age,so funny thing about tick tock age is,not as,uh how would you say it's on facebook,for example you have the option to,select like only 18 year olds only 19,year olds here they're blocked into,different segments but again,depending on who your product is catered,to if you're trying to sell something,that's more of an adult demographic or a,younger demographic just act accordingly,based off of your best instinct or just,leave it completely wide open,languages i tend to just leave this,blank depending on what country you're,running again if you're targeting the us,i think all languages is just fine,yeah i wouldn't really fuss that too,much,now when it comes to interest and,behaviors this is where it actually gets,pretty fun,so as you can see here we have the,option to actually just target whatever,tick tock recommends now the thing here,is,if you don't have like a seasoned pixel,meaning a pixel that's been operating,for a long time or you don't have a lot,of conversion data this might not be the,best option right off the bat typically,what i like to do is when i'm launching,test campaigns i start super super,simple and i'll create one ad group with,a wide open audience so what do i mean,by that i mean say for example i'm,targeting 13 up to 34 i can leave gender,open location open no custom audiences,bam that would be my open audience right,super simple super open,and i have a very very large audience to,actually go after,the reason being here is you can,actually let the,actual algorithm optimize accordingly,and in addition to that over time you,will be able to see,which interests your campaigns are best,converting on so that you can create sub,ad groups based off of that uh actual,data which again i'll make a video on uh,at a further date,now,if we're talking about interest these,are just general interests that you can,search for basically under any category,and they're broken down into different,tiers so,what you see initially are going to be,tier 1 interest right so let's say for,example we click on apps everything,under this,secondary string is going to be tier 2,interest so let's say for example we're,doing business and productivity within,here this would be our t3,or tier 3 and then sometimes you'll have,tier 4 on tech talk as well,you can also search specifically like,beauty and see what comes up,so here you have uh beauty and personal,care that's probably going to be a tier,one interest and it's going to give you,an audience size as well which is very,important it says here you have,basically 53 to 64 million which is huge,um,and then additional interest of
After seeing the first section, I believe you have a general understanding of tiktok ads targeting options
Continue the next second section about tiktok ads targeting options
How To Target The Right Audience On TikTok Ads In 2022 (Huge Secret Revealed)
How To Target The Right Audience On TikTok Ads In 2022 (Huge Secret Revealed)
hey this is archie and today we're going,to talk about with how to target the,right audience on a tick tock so if,you've been using interest and you've,been testing tons and tons of,look-alikes but none of them really,worked then this video is something that,you really have to pay attention to so,first we have to understand that,targeting is extremely important because,yeah you could have very very good at,creatives but if you're showing those,ads to an audience that is not that,interested in that case definitely your,to acquire the customer is going to be,much higher but what we want to do what,we're striving for all the time as a,business owner or as an advertiser is to,lower those costs and to increase the,votes return on expense so first let's,kind of compare the targeting algorithms,on facebook and on tick tock to,understand better whatever similarities,and what of uh kind of differences,because if you're coming from facebook,and you want to start running ads on,tick tock and it's your first campaign,but in that case you have to be aware of,that some things you want to approach is,going to be differently on this platform,now in terms of the similarities i,noticed that very very frequently and,this is generally speaking of uh,interest based audiences and the broad,audiences with no interest they,outperform all the other audiences such,as custom audiences or look-alikes but,like i said this is something more,general there are some exceptions like,in any kind of scenarios if your,business is based somewhere in asia and,most of your customers are let's say,they're using android then in the case,look-alike based on one percent of your,customers might work extremely well,because the platform has lots of data,about your customers so this is pretty,much very tailored to every single,business because every brand is,different out there even it can be in,the same industry that's why you have to,look at your brand and test those,audiences but i will give you specific,recommendations on which audience you,kind of have to start off because,generally speaking they are working the,best now in terms of the differences i,think that facebook and algorithms they,are smarter than the tick tock add,algorithms that's why you could see in,the beginning you could start broad,audience with a brand new ad account on,facebook and get extremely good results,on the other hand with tick tock you,want to still season that pixel you want,to spend a couple of thousands and a,couple tens of thousands of dollars on,this platform before you go abroad so,first i will start off with some,interest based audiences on tick tock,now let's hop into the tick tock ads,manager and see which audiences they,have because there are multiple options,there are four options that you could,use for targeting your customer on tick,tock and let's break them down and,understand which one actually resonates,much more with your brand so when you go,to the tick tock as manager and you go,to the ad group level which is similar,to the asset level on facebook then,first thing first we will see,the custom audiences now this is,something that we will not talk at this,video we'll talk more about the,prospecting audiences which kind of,customers are going to convert best in,terms of cold audiences so,first thing that we have to,tackle is demographics so when it comes,to a location do not over complicate it,just go ahead and use the country that,your target market is if you are selling,your products in the united states use,united states if you are selling,products in europe just add the,countries that you are want to target,that is as simple as it is however if,your business is based in europe and you,want to target the people who live in,the united states you can't do that at,this moment when i'm recording this,video maybe in the future this is going,to be updated but like right now you,have to be aware of that one thing that,you could do to overcome this problem is,to have a person who is based in the,united states and,let him or her run ads from like where,they are based if you give them access,to your ad account and they're based in,the united states then they will be able,to,target the united states in my case i am,based in europe in romania and as you,can see i can target united states,because this is uh one of my client at,accounts now the next thing that we have,to tackle is the gender this is,something that again i do not want you,to overcomplicate it if your main,audience is male 80 90 of your audience,your customers are male go ahead and use,mail if on the other hand you have,very kind of even or close to even in,terms of your customer base than just to,use all genders now let's talk about the,age range so something that i noticed is,working much better is using audiences,between 18 all the way down until 55,plus and yes even if you know that your,main audience is let's say from 18 till,34 then i still recommend using much,broader age range limits because if,
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How To Get US TikTok Ad Account - Target Any Location In the World
How To Get US TikTok Ad Account - Target Any Location In the World
what's up guys welcome to another video,in this video i'm going to share with,you how you can create tick-tock ads for,any country in the world so if you are,based in europe and you want to start,advertising on tech talk to people in,the us i'm going to show you exactly how,to get account and surprisingly enough,you do not even need,u.s phone number like more most gurus,tell you to actually get that done on,the other hand if you are based in the,us and you want to start advertising to,uk australia new zealand or wherever,else that video is going to help you get,the accounts you need to do that stay,tuned,welcome back guys welcome to the channel,if you're new here my name is jacob,wikowski and in this channel i document,my journey of starting new dropshipping,stores basically to see if dropshipping,is still alive in 20 and 22. so on the,beginning of this year i decided to,devote most of my time and most of my,money into creating new stores to see,again if it's possible to make money,with drop shipping and to be honest with,you for the first seven months of my,journey i didn't win anything i've lost,over 18 000,probably tested 20 25 different products,nothing worked for me until about four,weeks ago i found first true winning,product that actually brings me,consistent profit and right now i'm,averaging between two to even 500 profit,every single day so this changed a lot,for me now i'm in the phase where i'm,transitioning or scaling,and not only running ads to us-based,customers but now i moved a couple days,ago to uk as well which is doing great,for me but this basically begs the,question,how did i create multiple different,accounts to be able to target multiple,different countries with tiktok because,as you know tick tock only allows you to,target the countries where you are based,or the surrounding countries if you like,however if you're based in europe you,will not be able,by the default to target us-based,customers and vice versa so in this,video i'm going to share with you,exactly how i was able to create,my first us-based account now it's worth,to mention that my very first us-based,account,i didn't create it myself i've actually,paid 50 for it on app work i found one,person who were was basically creating,those accounts and after he created that,account he didn't even needed my,telephone number or he didn't need us,telephone number for to create my,account so,that was pretty interesting to me,because most of gurus on youtube tell,you that you need to have us-based,telephone number and all those different,things to be able to create your account,all i needed to do is to have a vpn and,change my ip to us,and then,basically,go ahead with an email i had and i used,my uk uh telephone number and that,seemed to do the trick so,we're in my computer right now like i,said all you need is vpn and email,address that have not been used with,tiktok yet so,when it comes to vpn i'm using nordvpn,and fun fact you only need it when,creating an account now,after i create the account i've never,used this vpn to login into my account i,logged in from my normal usual,ip address from my internet provider and,i never had any issues so,even if you have to buy a paid version,of nordvpn i think it will cost you,under 10 dollars per month and you only,really need it once you don't need to,keep this subscription to keep logging,into your account so that's what i did,vpn is nord,vpn i'm connected to united states right,now so go ahead and create a new account,so what you need to do is to go to,ticktalk.com forward slash business it,will redirect you to us,page,but you have to have vpn,active and then basically click click on,create new account so this will take you,to a form that you need to fill out with,your details,and again make sure that you have an,email address that have not been used,with tick tock yet,okay so we're on the sign up page so,what you need to do is to just use your,email 123,gmail.com and then from here obviously,choose your password,and then click on send code and this,will send a verification code to this,email address that you have provided so,let's see,all right there's one more step the,verification to see if you're not a,robot,and that's it so let's go ahead,move on to my email and see if we will,received,email from tiktok there it is,go back here,paste,agree to their terms and conditions and,sign up,okay so us is where we want to target,the country that we want to target,industry obviously e-commerce you can,choose any sub-category in here i think,because you will be testing multiple,products anyway so,choose anything business name if you,don't have a business and then i,probably assume that you would be using,your own name,uh right here,okay time zone and telephone number now,i personally left it as a us plus one,code um just to not give tick tock any,i don't know doubt that i'm based in the,uk and then what i did is i simply put,in my,normal uk telephone number here,three oh,there you go and i left th
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Tutorial | Find The Target Audience For Your TikTok Ads - TikTok Ads Manager 101
Tutorial | Find The Target Audience For Your TikTok Ads - TikTok Ads Manager 101
how do you ensure that your ad reaches,the right segment of an intended,audience,how do you find your most engaged,concentrated and accessible users,how broad or narrow do you keep your,targeting,to answer these questions let's talk,about the importance of targeting,hi everyone welcome to the tick tock ads,manager 101 series,i'm peter and i'm here to help you,through your tick tock,advertising journey our mission is to,give you all the information,you need to successfully launch your,campaigns on tiktok,let's get started today we will talk,about,targeting explore why targeting matters,and examine some of the targeting,strategies we use at tiktok to optimize,your campaigns,what is targeting whenever you create a,campaign on tick tock you'll be able to,determine who sees your ads by selecting,a series of targeting,options at the ad group level based on,the objective of your campaign,you would like it to be shown to the,most interested user by giving the,platform,enough direction to find the right,person on the right device,at the right moment in short your target,audience,is a group of people that you've,identified that you want to appeal to,why does targeting matter once you set,up targeting the tick tock system will,optimize the ad delivery according to,your campaign objective,when you have optimized your targeting,you're more likely to reach consumers,interested in your products or services,it also means that it will decrease,the chances of your ad spend getting,wasted on uninterested users,and help move potential customers down,the proverbial funnel,targeting options on tick tock you have,multiple targeting options to choose,from,we will go through each of them so you,can understand them when you want to,reach people on tick tock who have,already,interacted with your business and,exclude already converted users to,maximize media efficiency,you can create a custom audience by,grouping certain tick tock users from,your,audience source this source can be from,four different facets,customer file where you can add your,existing customers device ids and tick,tock will,match those customers to the users on,our platform,these matches will then be used to,create an audience,all you need to do is select customer,file from,custom audience and choose your csv or,txt,file type with gaids or idfas,which are basically your customers,unique identifiers,this file will be used to match those,users on tiktok platform,and create a set of users you can be,assured of the privacy of your user,details,by our supported hashing methods app,activity where you can create an,audience of users who have completed,certain events within your app,you simply need to select app activity,from custom audience and,in the include section select the event,type and time period of that event,you can also add more rules and choose,broaden audience or,narrow audience depending on your,requirements,for example you can retarget the users,by creating a specific,audience who need a little push to,purchase the product,include add to cart as an in-app event,which will add all users who have added,products into their carts,in the past week a month or even six,months,you have a range of look back window to,select from,and then exclude the ones who have not,purchased the product,and show them a nudge or a reminder ad,engagement where you can select users,who have interacted with your,ad creatives on the tick tock family of,apps basically it will collect,all users who have viewed or clicked on,your ads with the same,include or exclude logic you need to,select,engagement from custom audience and,include the type of engagement,time period and ad group id if you want,the engagement from a particular ad,group,if you want to select the data from all,the campaigns rather than just the ad,group id,you can just leave it blank you can add,more rules depending on your,requirements and also,exclude users with a certain type of,engagement as an example,you can use engagement audience to,target users who have viewed,your ad creative for 75 percent or even,100,of the time but have somehow not clicked,yet,by grouping these users together who,have shown reasonable intent and,targeting them again,can't help those users move down the,funnel website traffic where you,select users who have taken a specific,action on your website which is recorded,by ticktockpixel,the steps are the same as app activity,with an addition,of selecting pixel name or id in the,include and exclude section for example,you can create a list of people who have,previously showed interest,on your site by viewing content but have,not yet,purchased the system will collect all,users who have browsed your website,and subtract the ones who have already,purchased something based on events,tracked by tick tock pixel you might,have guessed that a prerequisite for,creating this audience,is having a pixel integrated and working,an important thing to note for any,custom audience is that the audience,size needs to be a
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Continue the next fifth section about tiktok ads targeting options
TikTok Ads Targeting Options
TikTok Ads Targeting Options
tick tock ads is one of the newer,advertising platforms to us and by new,i mean that as recently as a year ago,most people couldn't get into the,platform,i know i couldn't so odds are if you're,watching this video or,just in general you probably don't know,all the targeting options that are,available,on tiktok the good news is that some of,them like lookalike audiences,and interest targeting are going to feel,really similar to a lot of the other,platforms that we already use,like facebook and google and linkedin,all of those other ones,but there are some that are unique to,tick-tock like some behavior targeting,and some other pieces that are in there,so in this video i'm going to go through,all the different targeting options you,have available in a tik-tok ads campaign,all of the targeting for a tick-tock ad,campaign lives at the ad group level so,i've gone ahead and created a,placeholder campaign,we're in a placeholder ad group and it's,got this terrible number,name that's already associated with it,i'm going to skip over anything that's,not based on a targeting option so if,you see something that's in here,that you wanted me to cover i'll,probably be covering in a future video,just a heads up the first type of,targeting that we come across,in the ad group setup is going to be,around the placements that we can target,on the ticktalk network you can see here,that tiktok sets you up for automatic,placement but you can choose select,placement,when i do that it's going to open up,this check box system that effectively,shows you the four different apps that,are part of the tick tock network,there's tick tock itself,and there are three additional apps that,have different,reach depending on different countries,as you can see the third one down,advertising is only currently available,in india one thing i want you to keep in,mind is that,the targeting options for placements as,well as different countries on tick tock,can be relatively limited,based on where your account is located,so i'm going to hop into a help article,really quick because i want to show you,how these different app placements and,your country targeting will be impacted,based on where you've set up your,campaigns,the best part of this help article is,this table down below,it says the following table shows the,targeting options that are available,for tick tock and the additional,placements based on the registered,country or region of the ad account,so basically what we want to do is think,about where your,ad account is registered mine is,registered in the united states so i'm,going to look at this first line here,if you're registered in australia or,registered in the united kingdom you,would start looking at these individual,lines,you can then see which countries and,platforms you can target,based on the additional three columns in,this table so for the united states,on tick tock i can target the us and,canada japan,and a number of other countries for the,secondary and third placements,there are different countries listed in,here as well but you'll notice that i,can,only target the us and canada and any of,the countries here,since my account is based from the,united states i cannot target,australia the united kingdom france any,of those additional countries,so if you were looking to have an,international reach and you're based in,the united states,that international reach is going to be,limited based on the countries that you,find in this,table so before you set up an ad account,before you promise something to a client,make sure that you actually can reach,the target audience that they want,based on the countries that are listed,here one key takeaway for our placement,targeting,is that the only place that the us and,canada show up for my targeting,is on tick tock the other platforms are,not showing up and even in the previous,screen that we saw said that that,placement was only available for india,so even if i choose automatic placements,i'm still only going to show up on,tiktok it is very important that you,know which countries can support which,platforms before you opt into,automatic or select placement targeting,if you decide that you do,or don't want to be included on a,certain platform you can,come in here and just uncheck the boxes,next to them and you would show up only,on the ticktalk and newsfeed app series,apps for the sake of this video just to,keep things simple i'm just going to,revert back to automatic placements,now like i said i'm going to skip past,anything that's not around targeting so,sorry for those other things,we're going to jump down to the actual,targeting section and this is going to,be where we're going to spend the rest,of our time,in this demo the first section we have,here is going to be based on,audiences and these are the types of,audiences that we can build,just in the same way we can build,retargeting campaigns customer uploads,on any of the other platforms,if you already have audiences built you,can either include
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TikTok Ads Targeting Options: Find The Right Audience For Your Product
TikTok Ads Targeting Options: Find The Right Audience For Your Product
today's video we're gonna break down all,of the targeting types for tick tock ads,and when is the best time to use them,we're going to dive right into my screen,here okay so as you can see here this is,actually a live account we have uh last,30 days you'll be able to see this is,for a book call funnel for one of our,clients who offers a higher ticket,product and you can already see here,there's 22 990 in Revenue off of five,thousand four hundred dollars in spend,okay so now why am i showing that to you,before getting into the targeting types,because we'd like to share with you,what's been working for this particular,client and it does have to do with the,interest targeting options as well as,the other so we want to break that down,to you here and show you how it's,possible to get these type of results,and even better results understanding,the different targeting types that Tick,Tock has available okay so obviously you,guys are aware of the advertising,objectives we're not going to focus on,that today but you can see there are,different options there that you can,look into okay,so for this particular,um video we're just going to select,conversions just to break it down,and we'll do a campaign budget,optimization okay and now we're in the,ad group okay so in the ad group this is,where all the magic happens in terms of,targeting okay so here uh you want to,definitely look into,the promotion type the website obviously,most people do have a website if you,have an app then you want to do app okay,remember the pixel is important aspect,of it okay and now a lot of people,disregard this before we get into the,targeting options the placements where,your ads being shown so most people go,with the automatic placement now the,issue with that is that your video is,going to be shown across the different,options or the different networks that,are relevant with Tick Tock right so one,of those two of those are angle okay,which is also a publisher Network and,then Buzz uh BuzzFeed okay buzz video,this is another option so we tend to,unselect these all right right so I,don't know I haven't seen any videos out,there on YouTube right now that do,explain this but this will ensure that,your videos are just being served on The,Tick Tock platform okay so very,important here okay now,if you go to advanced settings we don't,really mess with anything here uh you,know you can keep the user comments on,if you feel like hey I don't want to be,monitoring who's commenting what you can,leave that off okay but they obviously,recommend to leave it on so we're going,to leave it on here creative,optimization this is something that we,haven't really explored too much but,again today's video talk about all of,the targeting types so let's let's talk,about the targeting mode okay so,automatic targeting is definitely not,what you want to do okay you can see,that when you select that you're limited,you're just basically selecting your,location and language and then that's it,and you're telling Tick Tock hey do the,targeting for me okay what you want to,do is you want to go to custom targeting,because this way you have more control,see now you have the gender options you,have the age so obviously from a,demographic standpoint definitely look,into ensuring that you're targeting the,right demographics okay now household,income okay this is another option that,you know you can use all if it's a Mass,Appeal product right so this is uh that,totally dependent on who you know you're,trying to reach okay who you're trying,to sell to if it's for high ticket you,know you definitely want to maybe do top,10 percent and so on so these are just,different options uh now audience here,this is where you can create your,look-alike audiences and even custom,audiences right so if you go here that's,that'll take you to your custom audience,option right or it'll take you to a,different page where you can add in a,built-in audience okay if you have an,email list for example,then you can this is where you can,create those uh these audiences right so,for example we have an Engaged audience,people who've clicked the ad in the last,30 days you know people viewed the,content last 30 days this is where you,can do all of these things okay,um but again this is just one of the the,targeting options for being able to,Target specific audiences or create,those look-alike audiences that,sometimes work well uh on Tick Tock but,right now we're focusing on interests,and behaviors right so number one,interest okay so the interest we're,targeting users based on their their,interest general interest and purchase,intentions okay now this here at the top,so this is a suggestion by take talk now,I I would typically stay away from this,okay just because it's very skewed at,times so you don't want to,um you know you don't want to select all,these right at once it gives you some,recommendations in here but at times,it's not going to be accurate okay so I,would just steer away from that and,focus mor
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Is This Brand New TikTok Ad Targeting Option A Changer?
Is This Brand New TikTok Ad Targeting Option A Changer?
so i was just doing this uh consulting,call with a client of mine this morning,and saw this really cool new feature,which i actually haven't heard um from,our episode our team usually we get a,kind of monthly newsletter to agencies,with all the beta features and we have a,weekly call with our rep team over at,tick tock,and they usually always kind of send us,like hey here's new things coming down,the pipeline and this is a feature that,i actually haven't heard about from,anybody i know at tiktok which makes it,that much more fun and exciting because,it just kind of pops up and this is,what's cool about tick tock i talk about,a lot all the time right like innovation,i think out of all the ad platforms out,there they are rolling out the most new,stuff the most frequently the most,updates and also the most useful and,interesting stuff right,so what i'm gonna show you right now is,what i saw this morning and uh without,further ado let's just dive in but as,always make sure to hit the subscribe,button hit the little bell so you get,all my videos and you don't miss out on,these new features new updates are,happening so let's hit the uh the share,screen over here on the stream deck,there we go so uh here's what i saw on,the call this morning when i was,scrolling through and i only see this on,one i looked at a bunch of other,accounts and don't see it anywhere else,so i'm curious if you guys right now for,watching this and you have this little,purchase intention toggle in your ads,manager under ad groups drop a comment,let me know if you have it there i'm,curious how many people actually have,this feature in there and who's actually,test i have not tested it yet,but i just wanted to shoot a video,sharing cause i think it's very,interesting and telling of where tick,tock is going in terms of new features,and new updates so anyway,we're in ad groups and um,and again this is a consulting client,that i was kind of looking at their,their stuff and and saw this so,usually when you open this interest box,up there's just interest you put in here,right but now there's this little thing,right here that says define what level,of interest they have their general,interest which is basically what it's,always been which is hey anybody that,kind of relates to these buckets so hey,people that like dramas people like uh,you know car news or home design or,toners or suits whatever these you know,options are here and then you have this,purchase intention little toggle here,and when you hover over it what it says,is,only target people whose recent behavior,suggests they may buy something related,to a content category audiences will be,narrower for this option and some,categories may not be available so when,i was messing around with this when you,toggle it a lot of these disappear so,there's not a lot of targeting options,however um there's still quite a few and,they're going to be smaller though so if,you have an interest category maybe,you've got 25 30 million people in it,when you toggle purchase intention the,audience might drop to one to three,million that's kind of what i saw when i,was messing around with this earlier now,what's cool about this and again i'm,going to go back because there's no real,there's nothing else to really show,there so we'll go back to the full full,screen here,so basically what this feature seems to,be doing is it's kind of like remember,with facebook when they roll that engage,shoppers which is basically like an,audience on facebook of people that have,recently kind of clicked ads and bought,things it seems to be that that's kind,of tick tock's version of engaged,shoppers but taking up a level because,now it's kind of engage shoppers,in specific interest categories so it's,kind of adding an extra layer of,relevance there so basically we have is,hey,if i'm targeting people that are,interested in digital marketing right so,digital marketing interest or the,marketing advertising interest which is,you know 30 40 million people it's a big,audience on tick tock if i then click,purchase intention,tick tock basically looking at the,people,that are in that audience that are,interested in marketing advertising,looking at their behavior on the app,again i don't know what qualifies i,don't know what the behavior is yeah i,can talk about reps about it though um,but i'd imagine it's a combination of,them,kind of engaging with ads from people,targeting the similar interests and then,actually buying things,or something similar to that so you're,getting a much higher quality,click you're getting a much higher,quality impression you're getting in,front of people that are actually buying,things and not just watching or clicking,things,now in terms of what the performance,looks like here in terms of what the,costs look like the cpms are a lot,higher i don't have that data yet um i,literally just saw that this feature,this morning and then said hey let's,shoot a video and tell people about it i,think it's very interesting u
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