Ads Moderation Specialist at TikTok: Ayuna Dorzhieva (DMS)
um,hiya junior thanks for joining me for,this um short short interview,um uh so you graduated just this year,um from masters in digital marketing um,and last two months you started working,with tiktok,uh last few weeks actually thank you,yeah so congratulations on that that's a,it's a really exciting company to be,working for,and the reason why i reached out to you,is because,you are uh you've experienced what it's,like to be job hunting,in a challenging marketplace,so you graduated in the middle of the,pandemic,so really unfortunate timing um but,yes you've you've managed to find a,fantastic opportunity,and also being an international student,you've had to go through the visa,process,um also during a lockdown so that was,harder to actually get access to the to,the relevant government bodies,um so it would be really interesting,just to hear a little bit about your,experience of job hunting in the current,market conditions um,i think like what we're looking at is,these the situation is going to stay,this way for a while,so for the new intake of students it,would be just great to hear,what tips suggestions advice you would,have,for students when job pointing in a,market like this what has been,experienced sure yeah so i started to,look for a job about two three months,ago,and i was applying for two positions,today i was really laid back because i,was still,working on my thesis so i didn't have,much time and i was only applying to the,jobs that i,kind of liked uh the new ones that,appeared every day so i think i applied,to probably like,60 jobs most of them didn't reply to me,and probably like five or ten replied,and scheduled an,interview and i've gone through a few,stages with different companies,and i received two off,first one was from tick tock and another,was from for a translation position,somewhere in cork,and i didn't really want to move to cork,so i yes,and i like tick tock so i joined tick,tock recently,um yeah i don't really have much,tips about the interview process because,most of them didn't turn out good so i,don't think i'm in a position to give,any advices,the only thing i would highlight is just,to prepare and to check,the company's culture and what they,value and their,um mission of,of the company uh i did not go through,the visa,process uh because tick tock said that,they're gonna take,care of it so they require they,yeah that's very convenient yeah so they,asked me for a list of documents to send,to them,and i'm kind of working on that,gathering my ppsn,and stuff like this so and after that,i'm gonna send it to them,and as far as i know as of now,they're gonna be working on it on their,own,um that's great so i don't really have,much,yeah so i don't have much advice on that,um yes so i just started so i don't,really have any,information about how it is to work at,tick tock so far it has been,uh fun and i'm just going through the,training process,but the fact that it's uh working from,home,it's a little bit different and,challenging so i didn't really see any,one of my colleagues,i just text with them and i don't really,know how they look like,i don't know how anyone looks like,pretty much so it's a bit uh,it does feel a little bit you know,hard to adjust but uh,yeah but i guess,soon it's all gonna be over hopefully so,yeah i'll get a chance to meet them in,person,which i'm very excited about good good,and so coming back to the job hunting,then you said you sent about,60 applications and you got maybe a,couple of interviews out of that so i,guess,the message the key takeaway there is,that you gotta be consistent and you do,have to,send quite a few applications uh before,you get get interviews is that kind of,the key takeaway for you,yeah yeah i think so i i actually wish i,started,earlier i yeah i did start in like,probably,june yeah um but i think i could have,started in like,may or something like that because,while thesis does take a lot of time um,you know job application takes like an,hour a day every morning so,i was a little bit probably scared of,the process so i was like delaying and,procrastinating on it,but i think applying just even like one,for one position a day,after month would you know get a few,interviews at the end of the,month so yeah i if i was to go back in,time and change it i would start,applying earlier,like i think a lot of other of my,classmates did,who started applying you know back in,like,april or something okay so okay,so you'd suggest april may is probably a,good time to start to start job monday,yeah i'd say so yeah,and even if you do get like a job offer,right away,i think it's still possible to manage to,do thesis,and work at the same time like i've,heard other people,from uh other last years aluminized a,few did that,and i know some people start doing that,this year as well so it,it is hard but you know,it's possible so it's kind of up to you,how,urgent it is for you to find a job so,if you have enough time of course you,can take a few months break and stu
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My TikTok Interview Experience in Singapore (and why I accepted their offer)
My TikTok Interview Experience in Singapore (and why I accepted their offer)
today's video is going to be a little,different,i want to share with you about an,experience i had recently,and i hope that it will be useful to you,a couple of weeks ago i was on linkedin,searching for a new job,and then i came across this role that,was posted by ticktop,talent acquisition specialist,i wasn't too sure if i wanted to join a,china-based company due to several,factors,one,cultural differences as i'm currently,working in a local company,and two,stability of operations as they had just,set up their office in singapore despite,these factors i also knew that i wanted,to,one work in a regional role,two,do tech recruitment,and three to find a job in the internet,industry,so i applied for the job,anyway,besides i found on glassdoor that they,paid pretty good money,about a week later i received a whatsapp,message from their recruitment,coordinator in china she scheduled the,interview with me over whatsapp and i,attended the first round of interview,the interviewer was a talent acquisition,lead based in singapore many of the,questions she asked were situational,testing for my problem solving skills,examples would be,if you had to hire 100 developers in one,year what are some of the metrics you,will use,if at the end of one year you have only,managed to hire 30 of your recruitment,targets what will you do next,what are some sourcing avenues you use,to higher niche positions,how will you roll out a staff referral,program,if your quantity or referral,applications are too high what will you,do to streamline the search to improve,the quality of applications,after the first interview,they contacted me again in about two,days,to arrange a second interview but the,thing is,they wanted to offer me a 12-month,contract role instead if i were to pass,the second interview,usually when companies do this,the likely explanation is that they did,not find my experience good enough for,their permanent recruiter role and they,have some doubts about hiring me for,that position,by offering a contract they can observe,my performance for a year,before converting me to a permanent role,this is a great solution for companies,if they have a candidate they are unsure,of,but they believe have potential to be,groomed,i was quite hesitant to say yes to the,contract role mainly because i didn't,want to leave my comfy government job,for something so unstable,but i actually went ahead with the,second interview in the end as i wanted,to find out more about the potential,renumeration they can offer,the second interview was pretty much the,same as the first and they asked similar,questions,a couple of days later i received,another message from their recruitment,coordinator in china saying they wanted,to offer me i waited two days for them,to get back to me and then to my,nightmare they wanted to arrange me for,a third interview with another one of,their talent acquisition lead they told,me the reason is that they have an,overwhelming number of candidates for,this role and we need one more round of,interview to decide,at the end all three interviews i,attended had lasted around 50 minutes,each,they were really thorough in their,questioning,one week later i received a phone call,from their partner recruitment agency,offering me the role,it was a one-year contract with plans to,convert me full time at the end of it,the salary it was a 20,increment from what i was currently,getting,i quickly jotted down the pros and cons,of taking up the row,the cons,it was a contract rule therefore dropped,instability,the benefits such as annual leave and,medical were way less than what i was,currently getting,i knew that this role would be a lot,harder and more hectic as the company,was expanding really quickly in,singapore,but what eventually led me to accept the,job and leave my permanent position,would be,one my boss said tick-tock she was,patient and kind throughout the process,when i voiced out my concerns regarding,it being a contract role and i'm pretty,confident that i would have a lot to,learn from her,number two it's an amazing opportunity,for me to step into the internet,industry,many of the fan companies i applied to,previously were not open to my,background as i did not have the,experience they wanted,and three of course the high salary,increment,it was a really hard decision for me,but eventually i decided that the pros,did outweigh the cons and i knew that it,was a step closer to achieving my career,goals,changing jobs is never an easy decision,to make,lay down your pros and cons like i did,and focus on your personal goals for,your career as cliche as it sounds ask,yourself where do you see yourself in 5,or 10 years time,overall i had an extremely pleasant,interview experience with tiktok and i,hope that this video will help you to,make your decision if you're currently,in a dilemma about changing jobs,you
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WHY YOU SHOULD SELL TIKTOK ADS AS A SERVICE IN 2022 INSTEAD OF FACEBOOK
WHY YOU SHOULD SELL TIKTOK ADS AS A SERVICE IN 2022 INSTEAD OF FACEBOOK
hey are you an agency owner uh who's,been in the game selling facebook ad for,the last six months 12 months or even uh,over a year right i know a lot of our,customers have been in the game for at,least two years or more,but uh you have yet to hit that at that,moment where you're like yes right,like oh my god this is working this is,the business that will actually change,my life,not just my life but also the uh,the life of the people that i love if,you have yet to have that moment and i,personally believe that that moment,happens when you're you can confidently,and repeatedly add an extra 50 grand,every few months to your monthly,recurring revenue,if you have yet to be able to do that,it's probably because facebook has been, you right the results are much,harder to achieve now right and a lot of,the brands especially this video will,really be uh for people who are selling,to e-commerce right,e-commerce if you've been selling to,e-commerce uh founders right store,owners you've probably gotten that,friction right there is a kind of like,um not resentment but it's much harder,to actually sell them on facebook ad,it's like you're not just need to sell,them on the,service but you also have to sell them,on trusting facebook again okay,so a lot of our customers have been do,sell a lot of facebook ad so the point,of me making this video is because i,want to actually be able to help our,customers see results much faster okay,and the only way to do that is by,selling something that the market is,actually screaming for okay,and one of the mechanisms that,is currently you know trending and a lot,of founders are literally jumping on it,like crazy,is tick tock,advertising okay,so uh if you're interested in learning,how you can uh implement tick tock ads,and uh how you can literally change your,life then please keep watching this,video okay so i'll just jump on my,screen and then show you so i made this,video a few days ago right titled don't,sell facebook ad as a service in 2022,okay and the whole reason behind making,this video was to simply let people know,uh agencies or anyone who's currently,selling facebook ad that as much as,facebook is an amazing mechanism to,deliver results to your customers,it's not the best in the vehicle to be,using to get rich fast okay,and um you know you get a lot of people,telling you or people trying to sell you,stuff and telling you that oh if you,want to get rich quick then this is not,for you but,i think that that's because,the whole reason behind building a,business is so that you can achieve,freedom right but nobody starts a,business because they want to achieve,freedom,in 50 years right like i don't want to,be driving porsches when i'm 60 right,i want to drive porsches this summer,okay so,whenever i'm i'm i'm thinking about,growing whenever i'm setting goals,whenever i'm thinking about my customer,wins i'm not thinking in,you know of course it's a great to,extend your time horizon and think long,term but when it comes to winning i,promise you you don't have to wait,a decade before you can make a few,millions right,but anyway so um and you know another,thing is that this video got 500 views,uh in less than 505 days right most of,our you know the average video gets a,few hundred views um so you know the,fact that this got you know over 500,people to watch it means that there is,that there is a problem right so,as an entrepreneur you know i have to,solve the problem right so,uh what i've decided to do okay and i,made this i built this solution the the,main reason why i wanted to build a,solution is because,as a service provider,the thing that i care the most or the,thing that i care the most about is,customer results okay and if my,customers aren't seeing results then i,need to change something or i need to,introduce something new right so um you,know our headline is we make it,unreasonable for people not to add an,extra 50 grand per month so,um sometimes you know in order for us to,actually help you get there we need to,stop you from selling that the,market doesn't actually want okay so,uh for those who didn't see the video,i'd suggest you watch it it's an amazing,30 minutes and i think a lot of people,liked it right,um we got 32 likes nobody disliked it so,that's good,that's a new one by the way can you,please drop a like on this video or,subscribe please please please please,and uh yeah let's just get these videos,more views okay so check this out the,reason why let me just summarize a bit,from what i covered in the video right,so um,the reason why facebook is you know the,it's much harder to get results for your,customers is because with all the,attribution issues with all the tracking,stuff coming up um you can make you you,have a hard time making data driven,decisions and if you can't make it,data-driven decisions,you can't really predictably get the,right outcomes consistently right so,that makes it a bit more of a shittier,platform okay it's still better than a,lot of platforms
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How to Use TikTok Ads to Get Leads For Your Business
How to Use TikTok Ads to Get Leads For Your Business
i've been talking a lot in my videos,recently about how i'm finding facebook,ads a lot less reliable when it comes to,lead generation and reliable in general,when it comes to advertising,but advertising helps fuel the fire if,you watch my video subscribe to go and,get that if you if you watch my video,the other day where i talked about my,new campfire methodology,which talks about the new way to grow,with video in 2022 and beyond and you,can get the blueprint for that by the,way at mattjohnsononline.com,free blueprint um i talk a lot about how,instead of ads being the major,structure that drives everything it's,going to be i believe and what i'm,seeing in testing you're going to have,to spend a little bit of money on ads,and using organic to sort of blow,everything up there's a whole,methodology and training on that in that,blueprint if you grab it there,and what i'm using lately and having,success with is tick tock and,i've been testing facebook ads right,alongside it just to make sure that i,wasn't seeing the wrong numbers or,whatever it might be and while my tick,tock ad numbers are not exactly,mind-blowing,they are massively better than facebook,and they also are much more in line with,what i was willing to pay for similar,ads on facebook before so what i'm going,to show you in this video today is how,to run a lead generation campaign on,tiktok to build your email list i'm,going to show you exactly what i'm doing,all right okay so let's jump right into,it um so basically what i'm doing is i'm,driving leads to a very specific offer,it's just a download just a regular lead,magnus lead magnet thing and they're,going into my crm i use drip and then,they're going into an email sequence,to book a call with me obviously you,know to help join my ignite program to,help people build their videos their,build their business with video,and so what i'm doing on tik tok is,that's where i'm drawing like driving my,cold traffic here and i'm going to take,you inside of that,right now and then we'll go through um,after i show you the what what it looks,like here i'm gonna take you inside and,give you an exact process that you can,copy and paste and follow for yourself,so that you can start driving leads,through,uh through through tick tock ads so let,me show you what i'm seeing here,so this is my tick tock ads account,and,um i've been that's the ad level let's,go to the campaign level and i've been,doing a lot of testing and i'm still,testing to be honest with you,but here are the numbers that i am,looking at,so,fourteen thousand impressions on this so,far point four five percent clicks your,rate i'm actually seeing that tick tock,click-through rates are much lower than,the sort of regular one percent,benchmark that we're used to looking,used to looking uh used to looking at,used to be looking at what's wrong with,my what's wrong with the way that i'm,speaking,um,and you see it's a 11 cpa that's,relatively normal in business to,business um and i'm i'm not i'm not in,love with it i'd rather it was somewhere,close to seven or eight,but,on facebook you're lucky to get 20 21 22,these days because of the cpm and look,at my cpm number for b2b here,12.51 usd in all of my tests on facebook,and instagram ads over the past month i,have struggled so much to get cpms which,is the cost of advertising costs to,reach a thousand people,under,literally 60 70,and we're talking about 12 on tick tock,and i actually think this could be quite,improved and it probably it's better as,you drill down so this is the camp this,is the uh this is the campaign and i'm,running this to my you guys can get it,for free here if you just if you just,click the link this is what i'm running,a lead magnet to,but um,you can see here i tried a few different,audiences wasn't loving what i was,seeing and some of the other stuff tick,tock is very touchy about things getting,approved or not and what they like to do,is this,they like to half approve things it's,really weird but i don't see any impact,myself i'll let you know if i do see,impact but i'm actually not seeing any,impact from this partial,it's very strange it's very strange,um so you can see for this,um i spent 138 dollars here two dollar,cost per click or 267 cost per click,12 cpms 52 clicks point four six percent,ctr,uh 13 conversions at 10 68 right and,it's actually more than that because,data and ios 14 and all this stuff um,which is a 25 conversion rate et cetera,et cetera i'm also split testing landing,pages on the back end as well because i,always do that usually very different,landing pages and again as i said we're,sort of early on in this,and the numbers are not blowing you away,i'm sure but they are,really good compared to it's similar to,what you used to be able to get running,facebook and instagram ads,um and you just like you can't do that,now,um 2.40 costs so now as we drill down in,the creative so i tested a very short,creative,um,can i pre i can preview here i tested a,very very short creat
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I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
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How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)
How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)
what's up guys jordan here today we're going to
be going through tiktok ads step by step the a to ,z everything you need to know to launch your first
ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent
agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using
the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got
a presentation ready for you we're going to jump ,onto it in a second but before we do i want
to announce a quick competition on this video ,now for every one in 100 people that comment down
below with their goals for running tik tok ads ,right now i'm going to give you the chance to
win a completely free strategy call with me for ,an hour where we'll run through anything you want
to run through we break down your strategy how you ,can increase your revenue how you can increase
your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make
that happen for you so enter that competition ,let's get started with this no bs implementable
training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take
some notes and pay attention and take action on ,what you learned today let's get started okay
so tick-tock ads training first of all let's ,start off with some data we need to understand
the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads
okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per
day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as
of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its
january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks
as the second biggest app in consumer spend ,above youtube disney plus and netflix this
is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in
consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and
businesses to sell their products on the platform ,how many times have you spoken to someone they've
said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how
you can actually make the most of that so this is ,the tick tock ad structure so at the top we have
tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then
landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock
advertising account similar to the facebook ,ad manager now a ad campaign is the foundation
of your ad so we're setting up our advertising ,objectives and formats we then have ad group which
is target audiences ad placements budget and the ,bidding then we have the ad creative which is
the text and the video that will appear on our ,apps what we're physically seeing then finally our
landing page and this is the destination url that ,we are driving our potential customers too this
is the place where they will actually buy our ,products or service so when you actually have your
tick tock ad account up and running this is kind ,of what the format will look like we have our ad
manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple
ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even
be testing out multiple different ad creatives ,as well so what are the actual creative the the
creative formats that we can use on tick tock well ,we have top view on the left hand side here which
is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover
now these are the most expensive tic toc ads and ,very large brands use these and again these come
up right at the start of launching the app and it ,takes over the entire screen then have in feed ads
this is what we're going to be going through today ,and what most businesses are actually using
to generate the most revenue from tick tock ,we have branded hashtag challenges so if we
want to launch a challenge on the platform and ,then finally branded event so we want to have our
own branded stickers on uh on tick tock itself so ,people can use them when they're creating their
own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients
at the affluent agency and we're literally ,generating hundreds of thousands in new revenue
from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump
straight on to the tick tock advertising platform ,okay so the first thing we're going to do is
go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see
every
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How To Make TikTok Ads That CONVERT (7 Figure Ad Scaling Strategy)
How To Make TikTok Ads That CONVERT (7 Figure Ad Scaling Strategy)
what's up guys my name is kazzy sharara,and I'm co-founder of viral growth we,are focused on Tick Tock and we run,multi-six figures and Tick Tock ads,every single month and in this video,we're going to go over exactly what our,strategy for tick tock ads is how we,test how we come up with Tick Tock ideas,what are some of the kpis we look at and,how you can actually start a tick tock,campaign and scale it all the way to,whatever numbers you're looking for,every single month before we jump into,the video guys hit the Subscribe button,like the video and hit the Bell button,because we're going to be posting videos,every single week and you want to be on,top of tick tock content so hit the,Subscribe now and let's jump in the,video when it comes to tick tock ads one,of the first things you have to,understand is it actually different than,any other platform whether you've ran,Snapchat ads Facebook ads or Instagram,ads you'll typically find that Tick Tock,ads in general are way more competitive,and what I mean by that is it isn't as,easy as throwing up a quick little image,and calling it an ad it's not like you,go to canva and just have a real quick,little image and a quick little video,and or a strong video video and throw it,up there Tick Tock itself is very very,particularly picky in terms of the ads,that they like to actually promote so,you might throw up an ad you might throw,up a stock video ad but the performance,of the ad will absolutely be awful so in,terms of tick tock as a platform to,advertise on it's actually super,competitive and the reason for that is,you have to be on top of your creatives,creatives is the name of the game for,tick tock and I'm going to show you how,to actually come up with the creatives,that you know are constantly coming in,and you get results over and over again,but the main thing is to understand that,if your creatives are not good no matter,what kind of media buying strategy you,have on Tick Tock specifically it's,never going to work so to summarize in,terms of the main thing about Tick Tock,is that you want to avoid stock footage,generally doesn't work well images you,won't even be able to run ads on those,what really works is content that looks,native so now that we've covered kind of,the difference the major difference,between Tick Tock ads and other,platforms let's go into how you can come,up with infinite ideas for the ads,themselves so what I typically like to,do is with our agency we usually have,about two to three testing days per,client what that means is that let's say,on Monday and Friday of every single,week we will have testing days for ads,to go out and we'll usually have like at,least five to ten different creatives,uploaded on those particular dates what,that will allow us to do is constantly,have testing going on and we'll be able,to find new winners as we go throughout,the week if you have this process you'll,never have any any shortage of the,winning ad creatives another thing about,Tick Tock that is super different than,other platforms is that the creatives,themselves exhaust significantly faster,in something like on Facebook or,Instagram and the reason for that is,Tick Tock hates showing the same ad over,and over again and what you're really,trying to do is keep that freshness,there's positives and negatives to that,one positive of this is that you can,typically allocate significantly larger,budgets right off the get-go and Tick,Tock algorithm will still perform,whereas in Facebook if you go from 20 to,500 right off the bat you're actually,going to have a really hard time doing,that scaling on the other side of things,if your ad is more than a week or two,weeks you'll typically see like a sharp,downturn of the ads themselves and the,CTR will go down the video views will go,down and The Tick Tock ad platform will,actually suppress your videos so I say,all this so you guys can understand how,important it is to have a steady stream,of creatives coming in and all the ideas,and copywriting flushed out and ready to,be put into the ads manager next I'm,going to break down how I come up with,ideas and write copy for these ads,effortlessly over and over again so like,I said we're managing about multi-six,figures in ad spends with multiple,clients of hours so we need to have a,very very steady process the way I like,to do it and I've trained our media,buyers on our copywriters to do it is we,go to two locations and they both can be,found in the tech talk creative Center,so you can see the top performing,organic videos and you can see the top,performing advertising videos so the ads,and the organic what most people make,the mistake is that they try to be too,much of an ad and not enough organic the,ideal Tick Tock video strikes a balance,between the two side it looks organic,enough but it actually has enough,click-through rates so when you have,these two come in you will have a really,good ad that will last you a,significantly longer time than an ad,that is not super c
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How I would Grow a TikTok Agency
How I would Grow a TikTok Agency
hey,lampham in this video we're gonna see,how exactly to grow a tick-tock agency,with kane lewandowski who reached out to,me on linkedin saying that he was,struggling to find new customers for his,tick-tock agency i asked him for his,website to look at it so that's the,first thing we're gonna review the first,thing is i like the video the video is,quite interesting because it looks very,human and kane is describing you know,what he's doing how he's helping,customers i think this is great the only,thing i could say is be careful with the,glasses whenever you're using like a,ring light or a phone or something that,could reflect on your glasses because,that's a bit disturbing for someone,looking at it but the rest is really,great the energy is great i like it in,my opinion what could be improved is the,targeting here it's like we craft and,optimize tick-tock ads the question i,want to say is who do you craft,tick-tock ads for and what is the result,so for example it could be we craft,tick-tock ads for e-commerce website to,drive more sales if i have an e-commerce,and i'm on your website then i'd feel,like i'm the right fit the idea is not,to pick e-commerce it's just to pick a,niche you're passionate about and really,focus on that niche so whenever people,are on your website they will convert,much higher also always make sure to,answer the question what's in it for,them we craft an optimizing talk ads yes,that's fine but what is the end results,what am i getting from it focusing on,the benefit is really really important,then here you have tons of logos walmart,sculptor record etc so like really like,big names and then i started like to,scroll down scroll down i was waiting to,get like some testimonial from the big,brand because obviously they're great,and here samuel demon generation another,guy here rita et cetera so when i was,looking at the photos i was like it,looks a bit weird you should always be,careful with it because for example here,i'm just opening the image in a new tab,and as you can see here we can see that,the image is actually coming from,shorter stock which means it's like,three images and this is a stock photo,so technically in one click i can tell,that the testimonial is not the right,one no offense it's not like a huge,issue i know what you do whenever you're,a startup sometimes you fake it etc etc,but in my opinion it's always best not,to fake it and be honest about like,those type of things because directly if,i were on the website and i would think,about working with you and i see a,testimonial that is wrong i kind of lose,the trust and the trust to me is,basically like the foundation of the,relationship so if you lose this trust,you lose a relationship and you lose the,business i'm sure that kane didn't do it,on purpose it's kind of like the startup,mindset of faking it but it's something,that i believe could be changed and i'm,sure that kane will get in the coming,months tons of new testimonials so that,would be fine let's look at kane's,linkedin profile so here automating and,optimizing tick-tock ads on the bio i,would say who i'm targeting and what i'm,doing this for and what's the benefit,from it so it can be like creating,tick-tock ads for b2b sas companies so,it drives more sales or more signups or,whatever just focus on one niche and,focus on one benefit in the about,section it's all about what spark ads is,doing which feels a bit weird to me like,the about section should be about the,person you're talking to so it should be,about your audience in that case once,you found your niche you should just,focus on that so for example let's say,you are talking to b2b sauce funders or,let's say like traffic managers in,startups i would say something like if,you're on my profile it means that,you're a traffic manager in a startup,and you're trying to increase your,return on ad spends on tick tock well,that's what i've been doing for the last,five years and usually the results i get,is,then you can share like a bit of,successes that you've got and numbers,and all the numbers that you have shared,actually like cocaine are like really,great but i would go even deeper and i,would try to really like talk to my,audience rather than just saying what my,company does so once you've got that i,think the goal is to provide value and,here kane is doing something great he's,giving a lot of tips on how to improve,and increase your tic toc ads i've been,looking at the last months of content,that he wrote and i can see that the,engagement keeps increasing so really,this is the best strategy initially when,i had my agency i was really scared to,give the best tips you know about how to,do cold emails that convert how to do,sales etc because i was afraid that,people will steal my secret sauce but,actually as an agency owner the thing,you should do is give away for free all,your knowledge about a specific industry,one it will allow you to build trust two,most people actually never implement,what you are talki
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