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TikTok Marketing Strategy For Small Businesses That Need More Leads

could tick-tock lead ads be a good,avenue for your business,hey guys welcome back to another episode,i'm darren cabral i'm the ceo of suit,social we're a digital marketing agency,that helps businesses build their brand,generate leads and make more sales,online today we're talking about tick,tick-tock ads but not just any tick-tock,ads tick-tock lead ads for those who,that don't know first of all tik-tok is,the video sharing platform so very much,like instagram reels it's a platform,where you can share short clips of,videos often times overlaid with music,it's blowing up it is exploding the user,base every week gets bigger and bigger,and bigger and it's not just kids doing,funny dances anymore there is legit,business happening this platform because,it's getting a lot of attention but,beyond tick-tock there's another,component of it and that's tick-tock ads,so just like every other social media,platform has an advertising system,facebook has facebook ads google has,google ads linkedin has linked in ads,well take talk also has a platform,called tick tock ads and this allows us,to actually buy advertising space on the,tick tock platform and actually place,our ads in different areas and different,streams and it is really really,effective we've been testing it now for,the last three or four months i've done,it with our own agency first and we,started rolling it out with certain,clients that we thought would make sense,for,and it's a very powerful system but it,really started to interest me lately,when tick tock ads released their lead,ads format this is just like the,facebook lead ads or lead formats that,you've seen probably in the past where,you click on the ad and instead of,taking you somewhere it just kind of,flips around and the customer can,instantly fill their information and,that gets submitted to the advertiser as,a lead those kinds of ads are really,good they've for a long time been the,most profitable most successful types of,ads on facebook especially for service,type companies um as well as google and,linkedin so now that tick tock allows,the same feature um we're getting really,excited it's something that you as a,business should start thinking about of,could tick-tock lead ads be a good,avenue for your business especially like,i said if you're a service company,especially b2c,you're selling services to actual you,know people homeowners local customers,that's something you're going to want to,consider and the real reason why these,lead ads are so effective is there's,such little resistance you don't have to,worry about the customer going back to,your website and your page not loading,or navigating to the wrong area these,lead ads are literally like they can see,an ad they see what you're up to they,click it and they they basically fill,out a form in many cases it autofills,based on their account information so,they have to do nothing click submit and,boom you've got to leave to follow up,with right the only thing that's,different with tick tock ads in general,not just delete ads you can't just film,highly produced ads the way you would on,youtube or facebook the challenge with,tick tock ads is you have to make your,ads look like content that actually,falls in the feed and tick tock does a,very good job of kind of enforcing this,and they actually work really well i'm,glad they do it because when you're,scrolling tick tock if you've never been,on tech talk or you're not a big tick,tock fan that's okay but if you've been,on tickets as you're scrolling half the,time you don't even realize something's,an ad that's intentional they film tick,tock ads like a tick tock it's on a,phone it's vertical it has subtitles it,has music so if you got to figure out a,way to make an ad that looks like that,and you can place it as a lead ad you're,going to do really well because i,guarantee you 99.9 percent of service,companies are not running lead ads on,tick tock you can be the first and,there's a huge first movers advantage in,doing that so if you want to learn more,about how you can use tick tock ads,definitely feel free to reach out to us,in food social dot com check us out,online at,www.suitsocial.com or just check the uh,show notes or in the description there,for the links back to our website and,all the other stuff that we can do for,you but we'd love to have a chat about,your business talk marketing strategy,and see if tick tock might even be a,good fit for your business along with,other stuff like facebook ads google ads,and all that but we'll leave it there,for today hopefully that's helpful,hopefully you go home thinking about,tick tock ads if you have any questions,drop a comment below

The above is a brief introduction to tiktok ads service

Let's move on to the first section of tiktok ads service

How to Use TikTok Ads to Get Leads For Your Business

i've been talking a lot in my videos,recently about how i'm finding facebook,ads a lot less reliable when it comes to,lead generation and reliable in general,when it comes to advertising,but advertising helps fuel the fire if,you watch my video subscribe to go and,get that if you if you watch my video,the other day where i talked about my,new campfire methodology,which talks about the new way to grow,with video in 2022 and beyond and you,can get the blueprint for that by the,way at mattjohnsononline.com,free blueprint um i talk a lot about how,instead of ads being the major,structure that drives everything it's,going to be i believe and what i'm,seeing in testing you're going to have,to spend a little bit of money on ads,and using organic to sort of blow,everything up there's a whole,methodology and training on that in that,blueprint if you grab it there,and what i'm using lately and having,success with is tick tock and,i've been testing facebook ads right,alongside it just to make sure that i,wasn't seeing the wrong numbers or,whatever it might be and while my tick,tock ad numbers are not exactly,mind-blowing,they are massively better than facebook,and they also are much more in line with,what i was willing to pay for similar,ads on facebook before so what i'm going,to show you in this video today is how,to run a lead generation campaign on,tiktok to build your email list i'm,going to show you exactly what i'm doing,all right okay so let's jump right into,it um so basically what i'm doing is i'm,driving leads to a very specific offer,it's just a download just a regular lead,magnus lead magnet thing and they're,going into my crm i use drip and then,they're going into an email sequence,to book a call with me obviously you,know to help join my ignite program to,help people build their videos their,build their business with video,and so what i'm doing on tik tok is,that's where i'm drawing like driving my,cold traffic here and i'm going to take,you inside of that,right now and then we'll go through um,after i show you the what what it looks,like here i'm gonna take you inside and,give you an exact process that you can,copy and paste and follow for yourself,so that you can start driving leads,through,uh through through tick tock ads so let,me show you what i'm seeing here,so this is my tick tock ads account,and,um i've been that's the ad level let's,go to the campaign level and i've been,doing a lot of testing and i'm still,testing to be honest with you,but here are the numbers that i am,looking at,so,fourteen thousand impressions on this so,far point four five percent clicks your,rate i'm actually seeing that tick tock,click-through rates are much lower than,the sort of regular one percent,benchmark that we're used to looking,used to looking uh used to looking at,used to be looking at what's wrong with,my what's wrong with the way that i'm,speaking,um,and you see it's a 11 cpa that's,relatively normal in business to,business um and i'm i'm not i'm not in,love with it i'd rather it was somewhere,close to seven or eight,but,on facebook you're lucky to get 20 21 22,these days because of the cpm and look,at my cpm number for b2b here,12.51 usd in all of my tests on facebook,and instagram ads over the past month i,have struggled so much to get cpms which,is the cost of advertising costs to,reach a thousand people,under,literally 60 70,and we're talking about 12 on tick tock,and i actually think this could be quite,improved and it probably it's better as,you drill down so this is the camp this,is the uh this is the campaign and i'm,running this to my you guys can get it,for free here if you just if you just,click the link this is what i'm running,a lead magnet to,but um,you can see here i tried a few different,audiences wasn't loving what i was,seeing and some of the other stuff tick,tock is very touchy about things getting,approved or not and what they like to do,is this,they like to half approve things it's,really weird but i don't see any impact,myself i'll let you know if i do see,impact but i'm actually not seeing any,impact from this partial,it's very strange it's very strange,um so you can see for this,um i spent 138 dollars here two dollar,cost per click or 267 cost per click,12 cpms 52 clicks point four six percent,ctr,uh 13 conversions at 10 68 right and,it's actually more than that because,data and ios 14 and all this stuff um,which is a 25 conversion rate et cetera,et cetera i'm also split testing landing,pages on the back end as well because i,always do that usually very different,landing pages and again as i said we're,sort of early on in this,and the numbers are not blowing you away,i'm sure but they are,really good compared to it's similar to,what you used to be able to get running,facebook and instagram ads,um and you just like you can't do that,now,um 2.40 costs so now as we drill down in,the creative so i tested a very short,creative,um,can i pre i can preview here i tested a,very very short creat

After seeing the first section, I believe you have a general understanding of tiktok ads service

Continue the next second section about tiktok ads service

How To Create High Converting TikTok Ad Creatives (FREE COURSE)

tick tock ads are starting to become,really popular in the digital marketing,community and it only makes sense as to,why so many brands are literally,switching over from facebook ads,snapchat ads youtube ads and literally,going to tick-tock because there's so,many conversions happening on the,platform and with all of that attention,gives you lots of opportunities to be,able to get sales with tick tock and,that's exactly what we're going to be,covering but most brands and businesses,are missing this one key mistake that,they continuously make and i want to be,able to show you exactly what you can do,to be able to get high converting tick,tock ads,what's up y'all it's chase chapel here,your favorite digital marketer and we,literally cover content online and help,some of the biggest brands and creators,in the world that you know and follow be,able to generate successful results,using facebook ads and tick talk ads and,even google ads online,and we literally have hundreds of,students taking our online trainings and,programs where we have 600 plus six and,seven figure earners who have literally,taken our trainings and been able to,scale their actual brand or business,using these platforms and by the way if,you haven't already make sure to like,and subscribe because it truly does help,the algorithm so let's go ahead and get,into this video,all right so we're going to be covering,high converting tick tock ads and we've,literally spent 600 000,on tick tock through testing this far in,the last 90 days on the platform and,literally all of our insights in today's,video are recommendations we're making,purely based off of data none of our,personal opinion is in this video it's,100 backed by the actual science and,data that we see with the testing that,we're actually doing on tick-tock with,our platform and being able to,understand what makes the most sense for,our clients business and being able to,generate them results and through that,we're able to identify what tick-tock,ads are really converting best and be,able to give those insights to you so,that way you can be successful as well,you can quite literally see that the 600,000 that we've spent in this amount of,time has literally generated over 147,million impressions 2 million clicks and,we're literally getting cost per clicks,of 30 cents a click these days that is,far and few between on other platforms,so you can definitely see the,opportunities that you have on tick tock,alone so let's go ahead and go through,some of the ads that actually don't work,on tick tock and what we're seeing so,these are just some examples of tick,tock ads that don't work there's a,common misconception that people have,it's that they're running facebook ads,they're getting good results and then,they want to use the similar content,that they have there on tik-tok because,they think it's just copy and paste and,to be honest with you it's not like that,using images or gifs on your actual,tik-tok ads are not going to increase,your conversions if anything it's,actually going to decrease your,conversion rates and actually raise your,overall cost per cpm,and you know you don't want your actual,tick tocks to look like ads and a big,motto that ticktock has is make tick,tocks not ads and that's the main,premise here you don't want to be,creating content that looks like this,where you have these overlays or these,big call outs of the you know specific,offer and like red you know these red,circles here or having you know the,branding on the side of this those types,of ads just don't work on tick tock,people scroll right past those you want,the content to look native you want it,to feel like user generated content in,fact i'm actually going to be covering,ways you can get ugc later in this video,but specifically right here you want to,make sure to avoid you know templated,content even some of the biggest brands,in the world have fault prone to this,where they actually you know use the,branding and they use these basic videos,and while they get engagements they're,not really resulting in conversions so,if you're really looking to drive actual,sales and increase your actual,conversion rate and get more people to,actually convert from seeing your videos,and feel that they're actually a part of,the brand then you're going to want to,create tick-tock ads that are actually,native on the platform and have these,key conversion metrics driven behind,them and so these are just some examples,of tick-tock ads that do convert you,want to focus on actual vertical video,and fast cut you know jump cut videos,that are you know no longer than one to,three seconds per clip maybe,six seconds at the absolute most we're,actually clipping throughout the video,so that way you can keep people's,attention throughout the actual tick,tock tick tock is very fast-paced and,you want to keep that you know flow,going so people stay engaged and this,allows you to deliver way more,information about your product or,service in a much s

After seeing the second section, I believe you have a general understanding of tiktok ads service

Continue the next third section about tiktok ads service

WHY YOU SHOULD SELL TIKTOK ADS AS A SERVICE IN 2022 INSTEAD OF FACEBOOK

hey are you an agency owner uh who's,been in the game selling facebook ad for,the last six months 12 months or even uh,over a year right i know a lot of our,customers have been in the game for at,least two years or more,but uh you have yet to hit that at that,moment where you're like yes right,like oh my god this is working this is,the business that will actually change,my life,not just my life but also the uh,the life of the people that i love if,you have yet to have that moment and i,personally believe that that moment,happens when you're you can confidently,and repeatedly add an extra 50 grand,every few months to your monthly,recurring revenue,if you have yet to be able to do that,it's probably because facebook has been, you right the results are much,harder to achieve now right and a lot of,the brands especially this video will,really be uh for people who are selling,to e-commerce right,e-commerce if you've been selling to,e-commerce uh founders right store,owners you've probably gotten that,friction right there is a kind of like,um not resentment but it's much harder,to actually sell them on facebook ad,it's like you're not just need to sell,them on the,service but you also have to sell them,on trusting facebook again okay,so a lot of our customers have been do,sell a lot of facebook ad so the point,of me making this video is because i,want to actually be able to help our,customers see results much faster okay,and the only way to do that is by,selling something that the market is,actually screaming for okay,and one of the mechanisms that,is currently you know trending and a lot,of founders are literally jumping on it,like crazy,is tick tock,advertising okay,so uh if you're interested in learning,how you can uh implement tick tock ads,and uh how you can literally change your,life then please keep watching this,video okay so i'll just jump on my,screen and then show you so i made this,video a few days ago right titled don't,sell facebook ad as a service in 2022,okay and the whole reason behind making,this video was to simply let people know,uh agencies or anyone who's currently,selling facebook ad that as much as,facebook is an amazing mechanism to,deliver results to your customers,it's not the best in the vehicle to be,using to get rich fast okay,and um you know you get a lot of people,telling you or people trying to sell you,stuff and telling you that oh if you,want to get rich quick then this is not,for you but,i think that that's because,the whole reason behind building a,business is so that you can achieve,freedom right but nobody starts a,business because they want to achieve,freedom,in 50 years right like i don't want to,be driving porsches when i'm 60 right,i want to drive porsches this summer,okay so,whenever i'm i'm i'm thinking about,growing whenever i'm setting goals,whenever i'm thinking about my customer,wins i'm not thinking in,you know of course it's a great to,extend your time horizon and think long,term but when it comes to winning i,promise you you don't have to wait,a decade before you can make a few,millions right,but anyway so um and you know another,thing is that this video got 500 views,uh in less than 505 days right most of,our you know the average video gets a,few hundred views um so you know the,fact that this got you know over 500,people to watch it means that there is,that there is a problem right so,as an entrepreneur you know i have to,solve the problem right so,uh what i've decided to do okay and i,made this i built this solution the the,main reason why i wanted to build a,solution is because,as a service provider,the thing that i care the most or the,thing that i care the most about is,customer results okay and if my,customers aren't seeing results then i,need to change something or i need to,introduce something new right so um you,know our headline is we make it,unreasonable for people not to add an,extra 50 grand per month so,um sometimes you know in order for us to,actually help you get there we need to,stop you from selling that the,market doesn't actually want okay so,uh for those who didn't see the video,i'd suggest you watch it it's an amazing,30 minutes and i think a lot of people,liked it right,um we got 32 likes nobody disliked it so,that's good,that's a new one by the way can you,please drop a like on this video or,subscribe please please please please,and uh yeah let's just get these videos,more views okay so check this out the,reason why let me just summarize a bit,from what i covered in the video right,so um,the reason why facebook is you know the,it's much harder to get results for your,customers is because with all the,attribution issues with all the tracking,stuff coming up um you can make you you,have a hard time making data driven,decisions and if you can't make it,data-driven decisions,you can't really predictably get the,right outcomes consistently right so,that makes it a bit more of a shittier,platform okay it's still better than a,lot of platforms

After seeing the third section, I believe you have a general understanding of tiktok ads service

Continue the next fourth section about tiktok ads service

I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)

in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe

After seeing the fourth section, I believe you have a general understanding of tiktok ads service

Continue the next fifth section about tiktok ads service

I spent $2,013 On TikTok Ads To Get SMMA Sales Calls - Here’s What I Learned

if you're an agency owner who wants to,get more booked appointments using tick,tock advertising well,i spent two thousand and thirteen,dollars on tick tock ads testing booked,appointments for my agency so that you,didn't have to so make sure you like,comment and subscribe we're going to go,over the results i'm going to show you,my personal opinion on this um what kind,of landing page you should be using,you know the the kind of ads the,verbiage i'm going to show you,everything inside of what i'm doing,right now um i know a lot of you guys,follow me and you're probably like wait,you only spend two grand you spend so,much more well joe well here's the thing,i only tested it out for like 200 a day,for about maybe a week and a half so,we're just gonna go through the results,here um i'm gonna be starting these ads,back up probably in the next couple of,days um i kind of want to do this review,video with you everybody so you can see,cost per click you can see cost per,booked call and how it's actually very,efficient because,with this two thousand dollars,i was able to book 29 booked calls which,is actually a lot for an agency um so 29,booked calls that means that you know if,you're running an agency you should be,charging at least 2k a month for you,know some of your higher ticket services,to the point where like you got to close,one out of these 29 people or you should,be closing three to five out of these 29,people,closing three to five you should be at a,three to four row as of this amount so,it actually is very very profitable but,it's got to be done the right way my,cost per click though is so low and,you're thinking well you must be getting,a lot of leads well we have gotten,a lot of leads so the lead quality,has not been that great from tick tock,um i am also running youtube as well but,i don't have enough data yet to show you,guys for that so i'll be showing you as,well um but i kind of want to hop into,this campaign here so uh let's get right,into the ad group level so i was running,two ad groups um one i was spending 125,a day,and then the other one i was spending,about a hundred bucks about 225 a day um,this one spent 1200 spent 800 and look,at the difference in the cost per click,here okay i'm almost paying four times,more there but my cost per booked call,was actually a lot higher over here so,this means that they're just more high,quality people okay um that's just what,i've been able to take from this,campaign i had over 3 600 clicks which,is a lot of data that i can obviously,push to facebook too because all these,people are coming through the tick tock,pixel but,also my facebook pixel picking it up and,i'm retargeting audiences are even,bigger so now i'm an omnipresent i'm all,over the place i can target you on,facebook if you leave tiktok i can hit,you on youtube if you leave facebook and,tick tock as well for google tag manager,um,if you hear that scurrying in the,background that is my dog so,yeah so this first audience here that i,got you know more booked calls we're,gonna hop right into this,and show you the exact targeting that,i'm doing,okay website i got my pixel automatic,placement user comment,okay we're doing location is us,um we're also doing,gender all okay and i'm doing 1824. i'm,not doing 13 to 17. i do not think you,should be doing that i just kept it very,broad to start all languages and then,here's some of my interests marketing,and advertising social media ads google,ads advertising and tick tock social ads,effective advertising all these in you,know advertising based pr keywords even,email start your business branding,like clothing accessories e-commerce,people who might have shopify stores for,clothing online courses maybe people,running a webinar we can run ads for,them and then we also did this people,who watch videos of the following,marketing tips marketing agency facebook,ads marketing strategy shopify tips,shopify drop shipping marketing tick,tock we picked those as well targeting,expansion we did age and interest and,then daily budget was 100 bucks,um day parting all day,okay,now i'm going to hop into this ad group,and this was the one that had a higher,cost per book to call okay so this one,we did,same age group but we just did less,interest,like less interest of the one that we,just had,and then we also did the same hashtags,we enabled target expansion and i kind,of want to get into the ads for each of,these because there actually might be a,difference in the messaging okay so this,ad well this ad group,these ads we're going to,let me see here,this one was getting seven dollars a,booked call oh my god,i did not see that okay so we're going,to go to that ad actually that one,that's getting that one's got eight,conversions that's nuts so i want to see,the landing page i do have two landing,pages and i kind of want to go over this,with you so you kind of have more,context and understand where i'm coming,from,um lessen some of these tabs,okay,start running profitable ads

After seeing the fifth section, I believe you have a general understanding of tiktok ads service

Continue the next sixth section about tiktok ads service

How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock ads we're going to go into shopify we're going ,to link our store we're going to make sure the pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400 million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also going to go into some advanced things around ,content because that is so important to make sure that you make tick tock ads work the first step ,you're going to want to do is set up your shopify store if you haven't set up your shopify store ,just pause the video click the link in my bio and set it up now we've got one set up through our ,lemon scrub series so it's got most of the things ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're in shopify the best way to go is go into apps and ,just write in tiktok simply download the official tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring up this little tick tock section down on the left ,hand store of your shopify store if you don't have shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set up we can click this section here setting up the ,pixel the next step you can see that it's saying connect tick tock for business this is where you ,need a new tick tock account already have a tick tock business account you can just click connect ,but today we're gonna have to create a brand new one so i'm just gonna click create new at the top ,enter my email address get the verification code sent into the verification code here agree to ,terms and conditions and just click sign up you can click connect down the bottom right and that's ,now created an ads manager business manager under that email we can click create new ad account and ,we can select the country and the currency that we want to be built in this is generally the region ,that you want to be targeting change the business name to something a little bit simpler click sign ,up and connect you'll come to this data sharing section which we've touched on a few times in my ,previous episodes just click enhanced or maximum providing you've got the terms and conditions set ,up for something and then click confirm maximum is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi which is a partnership between shopify and the ,advertising platform click set up enter your final details make sure you connect automatic payment ,click confirm and you should be ready to go now to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure that we do have the pixel set up properly what i ,do recommend is going to your website and just like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you can download and check if your pixel is firing ,on your website if it's not you may need to go and fix that initially just download the chrome ,extension and you can see that our tick tock pixel is set up here shopify set it up for us and it ,should be firing this is a page view because we're on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in the tiktok ads account we can go ahead and ,create our first campaign campaign structures are really important to talk about it's what ,separates good advertisers from bad advertisers that alongside really effective marketing content ,the basic structure is you have a campaign which is what objective you are striving for if you've ,got something like a real estate business it might be leads you're trying to collect ,leads but we've got a e-commerce business so we want to get purchases then you've ,got the ad set level which is basically the targeting that you're setting up to complete ,that campaign objective then finally you've got your ads that live within each of those ad sets ,these ads are different creative types that you think are going to convert your customer ,so head to campaign when you're in campaign all you need to do is click create here and you'll set ,up your first campaign you'll get prompted with two options you've got simplified mode and custom ,mode we're going to w

After seeing the sixth section, I believe you have a general understanding of tiktok ads service

Continue the next seventh section about tiktok ads service

How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

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