TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)
hey there andrew here hope you're all,well today we're going to learn how to,use tiktok ads effectively something i,haven't yet spoken about,on this channel so naturally you're in,for a value-packed one today,last year 74 of marketers,and businesses had no plans to invest,into tick-tock ads according to,a social media marketing industry report,so you're already two steps ahead of,your competition,watching this tutorial we'll be going,over five things today,why should you use tick-tock ads,examples of winning tick-tock ads,account setup tick-tock pixel setup and,creating,your ads as usual i'll leave timestamps,for all five sections for your,convenience and,any tools or resources i mentioned,throughout the video,i'll leave in the description box below,so go ahead and check them out below,so why should we use tik tok ads i mean,there are so many other ad platforms out,there right now,but because tick tock is so new there's,definitely pros and cons but let's go,over why you should use tick tock ads,and i'll be talking to also the,downsides of tick tock ads throughout,the video,arguably one of the biggest reasons,though to use tick tock ads is because,it's currently a,platform that is relevant in the world,of social media marketing it's really,important,to stay ahead of the curve and,experiment,within reason with new tools tick-tock,as is,exactly that it's a new and relevant,platform as of right now,tick tock ads has an extremely engaged,user base but this,may change in the future tick tock was,the most downloaded app on the apple app,store and has 2 billion total downloads,across apple,and google's app store now obviously,this doesn't mean,anything if the users aren't actually,engaged,but 9 out of 10 tick tock users access,the app,on a daily basis and spend on average 52,minutes on the app per day be careful,though because the cost per click of,tick tock ads is extremely high right,now,in comparison to let's say facebook ads,or snapchat ads,so the barrier to entry to just,experiment with tick-tock ads alone,isn't exactly low that being all said,it's worth at the very least,experimenting with tik-tok ads you can,use tick-tock ads to grow your business,get more customers leads or even just,grow your tick-tock profile and get,your engagement and following up in the,next few sections i'll show you a simple,strategy you can use to see if tiktok,ads works for you,and your business okay so before we jump,into creating our tick tock ads,if you're enjoying this video tutorial,so far be sure to give this video a,thumbs up,and also subscribe to this channel if,you're looking for more lessons around,digital marketing e-commerce and general,online business,i've got my phone here and before we,jump into those talk ad creation,i want to go over winning tick tock ads,you know,tick tock ads that actually work well on,my phone here i'll also leave it on,screen so you can,follow along and break down why exactly,these ads,actually work so well so let's start,with the first one and the first one,is a slurpee ad from 7-11 i believe,so as you can see here you've got your,standard,dancing tik-tok here with a brand and,product,integrated into the video so,you can see in the caption they called,it the slurpee,shimmy and the point here is to create a,social dance that gets picked up by,other tick tock users and becomes tied,you know to a product if the dance gets,picked up by a whole load of users well,the product also gets picked up too the,product being a slurpee in this case,if you have the creativity and the moves,you know this is a great way to promote,a brand or product but creating a,dance that goes with it but i know this,isn't for everyone,personally not my cup of tea so let's,move on to the next example,so the next example with this one it's,also straight,pretty straightforward they have,literally just,shown their apparel products overlaid,with a popular song and they've added a,direct,call to action button as part of the ad,which i'll show you how to do,later in this tutorial they have a,buttload of likes,at 200k plus for this specific ad alone,which means they most likely,ran an engagement campaign on tick-tock,but the point here is you don't always,need to have a really fancy you know,dancing tick-tock video to succeed so,this is an example of an ad that works,and it's just a very,simple uh you know apparel video the,next one is,from nike this one's pretty interesting,have you watched this,you know ad loan by itself you're,probably going to wonder,how the heck is this working how does it,drive customers to,buy anything or do anything wouldn't,blame you but,what's going on here is also genius and,can drive virality the goal here is to,get,as many users to repost this as a duet,as you can see here they've reposted it,you know they've got some,engaging dancing going on more people,that repost this as a duet the more,eyeballs,that see this ad and the more traffic,that comes through to your website,so as you can see here with tho
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How to Use TikTok Ads to Get Leads For Your Business
How to Use TikTok Ads to Get Leads For Your Business
i've been talking a lot in my videos,recently about how i'm finding facebook,ads a lot less reliable when it comes to,lead generation and reliable in general,when it comes to advertising,but advertising helps fuel the fire if,you watch my video subscribe to go and,get that if you if you watch my video,the other day where i talked about my,new campfire methodology,which talks about the new way to grow,with video in 2022 and beyond and you,can get the blueprint for that by the,way at mattjohnsononline.com,free blueprint um i talk a lot about how,instead of ads being the major,structure that drives everything it's,going to be i believe and what i'm,seeing in testing you're going to have,to spend a little bit of money on ads,and using organic to sort of blow,everything up there's a whole,methodology and training on that in that,blueprint if you grab it there,and what i'm using lately and having,success with is tick tock and,i've been testing facebook ads right,alongside it just to make sure that i,wasn't seeing the wrong numbers or,whatever it might be and while my tick,tock ad numbers are not exactly,mind-blowing,they are massively better than facebook,and they also are much more in line with,what i was willing to pay for similar,ads on facebook before so what i'm going,to show you in this video today is how,to run a lead generation campaign on,tiktok to build your email list i'm,going to show you exactly what i'm doing,all right okay so let's jump right into,it um so basically what i'm doing is i'm,driving leads to a very specific offer,it's just a download just a regular lead,magnus lead magnet thing and they're,going into my crm i use drip and then,they're going into an email sequence,to book a call with me obviously you,know to help join my ignite program to,help people build their videos their,build their business with video,and so what i'm doing on tik tok is,that's where i'm drawing like driving my,cold traffic here and i'm going to take,you inside of that,right now and then we'll go through um,after i show you the what what it looks,like here i'm gonna take you inside and,give you an exact process that you can,copy and paste and follow for yourself,so that you can start driving leads,through,uh through through tick tock ads so let,me show you what i'm seeing here,so this is my tick tock ads account,and,um i've been that's the ad level let's,go to the campaign level and i've been,doing a lot of testing and i'm still,testing to be honest with you,but here are the numbers that i am,looking at,so,fourteen thousand impressions on this so,far point four five percent clicks your,rate i'm actually seeing that tick tock,click-through rates are much lower than,the sort of regular one percent,benchmark that we're used to looking,used to looking uh used to looking at,used to be looking at what's wrong with,my what's wrong with the way that i'm,speaking,um,and you see it's a 11 cpa that's,relatively normal in business to,business um and i'm i'm not i'm not in,love with it i'd rather it was somewhere,close to seven or eight,but,on facebook you're lucky to get 20 21 22,these days because of the cpm and look,at my cpm number for b2b here,12.51 usd in all of my tests on facebook,and instagram ads over the past month i,have struggled so much to get cpms which,is the cost of advertising costs to,reach a thousand people,under,literally 60 70,and we're talking about 12 on tick tock,and i actually think this could be quite,improved and it probably it's better as,you drill down so this is the camp this,is the uh this is the campaign and i'm,running this to my you guys can get it,for free here if you just if you just,click the link this is what i'm running,a lead magnet to,but um,you can see here i tried a few different,audiences wasn't loving what i was,seeing and some of the other stuff tick,tock is very touchy about things getting,approved or not and what they like to do,is this,they like to half approve things it's,really weird but i don't see any impact,myself i'll let you know if i do see,impact but i'm actually not seeing any,impact from this partial,it's very strange it's very strange,um so you can see for this,um i spent 138 dollars here two dollar,cost per click or 267 cost per click,12 cpms 52 clicks point four six percent,ctr,uh 13 conversions at 10 68 right and,it's actually more than that because,data and ios 14 and all this stuff um,which is a 25 conversion rate et cetera,et cetera i'm also split testing landing,pages on the back end as well because i,always do that usually very different,landing pages and again as i said we're,sort of early on in this,and the numbers are not blowing you away,i'm sure but they are,really good compared to it's similar to,what you used to be able to get running,facebook and instagram ads,um and you just like you can't do that,now,um 2.40 costs so now as we drill down in,the creative so i tested a very short,creative,um,can i pre i can preview here i tested a,very very short creat
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How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)
How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)
what's up guys jordan here today we're going to
be going through tiktok ads step by step the a to ,z everything you need to know to launch your first
ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent
agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using
the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got
a presentation ready for you we're going to jump ,onto it in a second but before we do i want
to announce a quick competition on this video ,now for every one in 100 people that comment down
below with their goals for running tik tok ads ,right now i'm going to give you the chance to
win a completely free strategy call with me for ,an hour where we'll run through anything you want
to run through we break down your strategy how you ,can increase your revenue how you can increase
your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make
that happen for you so enter that competition ,let's get started with this no bs implementable
training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take
some notes and pay attention and take action on ,what you learned today let's get started okay
so tick-tock ads training first of all let's ,start off with some data we need to understand
the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads
okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per
day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as
of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its
january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks
as the second biggest app in consumer spend ,above youtube disney plus and netflix this
is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in
consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and
businesses to sell their products on the platform ,how many times have you spoken to someone they've
said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how
you can actually make the most of that so this is ,the tick tock ad structure so at the top we have
tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then
landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock
advertising account similar to the facebook ,ad manager now a ad campaign is the foundation
of your ad so we're setting up our advertising ,objectives and formats we then have ad group which
is target audiences ad placements budget and the ,bidding then we have the ad creative which is
the text and the video that will appear on our ,apps what we're physically seeing then finally our
landing page and this is the destination url that ,we are driving our potential customers too this
is the place where they will actually buy our ,products or service so when you actually have your
tick tock ad account up and running this is kind ,of what the format will look like we have our ad
manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple
ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even
be testing out multiple different ad creatives ,as well so what are the actual creative the the
creative formats that we can use on tick tock well ,we have top view on the left hand side here which
is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover
now these are the most expensive tic toc ads and ,very large brands use these and again these come
up right at the start of launching the app and it ,takes over the entire screen then have in feed ads
this is what we're going to be going through today ,and what most businesses are actually using
to generate the most revenue from tick tock ,we have branded hashtag challenges so if we
want to launch a challenge on the platform and ,then finally branded event so we want to have our
own branded stickers on uh on tick tock itself so ,people can use them when they're creating their
own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients
at the affluent agency and we're literally ,generating hundreds of thousands in new revenue
from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump
straight on to the tick tock advertising platform ,okay so the first thing we're going to do is
go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see
every
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How to create Tiktok Ads Manager and Business Center
How to create Tiktok Ads Manager and Business Center
hello and welcome to my channel take,your social media marketing pills,i hope you will enjoy the video and that,in the end you will learn something new,and useful,before to start i would really,appreciate if you could follow my,channel,and like the video so,in this video we're gonna talk about how,to create,a tick tock ad account and business,center,then we are gonna see how to set up,the ticktock account and the business,center,in the end we are gonna see how to,add and manage tick-tock account,and permission of your staff inside the,business center,so let's get started first thing to do,is to visit the link at,tick tock,we will have this page and we will click,in the top right on get started,we will choose our email address the,email address that we want to use,to sign up to tick-tock,for business otherwise we could also use,our phone number so,i add my email,then i choose password,i confirm the password,and then i click on send code here in,order to have,an email with verification code,now you will have a verification,uh we have to simply drag the slider,to fit the puzzle and here we are,so now we will receive at the email,provided,the email selected a code,that we are gonna use we are gonna add,inside here,i already got mine which is this one,will be a one-time code just,to verify that you're using,an existing any email,we click on tiktoka's terms a condition,and privacy policy and we can sign up so,this is a first little,setup of our tick tock ad account,we are gonna choose first our country,region in this case,united states our industry in my case,it's an ecommerce,clothing and shows business name,we are gonna just put the name,of my terminal,then we can choose the time zone that we,prefer,we can select our phone number,now i will put a random one just to,have it and we can choose the currency,that we want lastly,we we are we're gonna um click again,on terms and condition platform payment,terms and advertising guidelines,then we can click on register,cool now as before for the email,we will have a verification also for the,phone number,so once we arrive at this page,we just need to um,to click on send code and we will,receive,an sms with a small code that we need to,put here,and verify,okay so if you arrived here you have,created your tiktok ads manager,your tick tock account and we can start,to set it up,the first thing you will see is this,information regarding,ios 14 new policy that may affect your,your ads um either for tick tock but,super for other social media marketing,platform,but we will talk about this in depth in,another video,so stay tuned on my channel and watch,the video that will be uploaded in the,next weeks,so usually i don't set up,my business the business of my clients,in this page,but i prefer to do it here so we click,on the logo on the top right,side and we go on account,info,so here we will have the the full setup,for the account in order to have it,ready to go,because in this status you just created,it but is,not ready yet to create the ads,so we are gonna put a website link,an address of our business so,for,new york,postal code,you can choose if you are an agency or,not,in my case i'm not and the payment,method,once we click on submit,the account will be under review,as you can see by clicking here on,account setup,on the left column you can see that the,account,is under review once you will see,the account status in good to go it,means that your account is ready,and you can go on with your tick tock,ads,or creating the pixel and so on,usually it takes really few minutes so,for example,if you refresh three times you should,already see,that the account is ready let's try as,you can see,the account is already good to go so we,can use it,to create our ads or to set up our pixel,and so on so what we will do,now is to talk about the business center,so how to create it and how to set up,the business center itself as you can,see here,we have all our information the,information about our business,the contacts the owner and the payment,method,now we can go to create and set up our,business center,which is another important part of our,tick tock for business,so we go again on the top,right side of the screen and we click,on the back logo which is the business,center part,we will have another window,where we can create,the tick tock business center,so here we are as you can see,um since the account is new when we have,just created,we can create a new business center,so we just put again the name,of my channel,take your,pills time zone again,let's put new york and we can,create our business manager it's very,easy as it is,here now we have created our business,center,we can go inside or create more,business center,in this case i want to show you how it,looks,and especially once we have created it,how to add other accounts and also,manage the stuff you know for example,if you have someone working for you who,creates for example the pixel or,who manage uh your tick tock hats,this is the part
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How to Create Tiktok Ads Account for Clients
How to Create Tiktok Ads Account for Clients
hey guys so i'm getting a lot of,questions on how to set up an ad account,and how to set up an agency account and,business center and issues with um ad,accounts not spending so i wanted to,just jump in here and give you guys a,brief overview of how to create if,you're running ads for clients or you,want to run ads for clients then what,you're going to need is this agency,business center account so it's very,similar to if you're familiar with,facebook at all it's very similar to the,business manager in facebook so for,example we use an agency business,manager,inside of our facebook account and with,that agency business manager,we request access we request partner,access to all of our clients ad accounts,so that means that we don't have to,create the ad accounts for them we don't,have to have ownership of the ad,accounts and if and when the,relationship um you know separates and,maybe they bring it in house or they,stop running ads they can just take all,the information and,they own that asset so it's very,important to have your own ad account,and if you and for your clients to have,their own ad accounts and,if you are an agency running ads for,clients you do not want to be creating,the ad accounts for them under your,business center um because as far as i,know you can only create one ad account,per business center that might change um,in the future it may have already,changed but i know for us we could only,create one ourselves so,what i did is i did a lot of research,because i was really confused about this,as well and i know friends of mine who,are facebook marketers by trade and now,getting into tick tock marketing are,having some issues with this too so i,kind of did like a deep dive one,afternoon to figure it out i watched a,lot of youtube videos and because they,have these the way that it's structured,is a little bit differently than um than,facebook because they have um a few,different like types of business center,accounts,and like one for solo businesses another,for agencies that are managing multiple,different accounts so this is,specifically for,agency business centers where you're,managing multiple different ad accounts,and you need to request access to those,accounts so you can manage them inside,of your business center so,um i have got the two articles that i,used to,walk myself step by step through the,setup process and then also walk my,clients through the setup process so,number one is going to be to create your,agency business center and the reason,again why you do this is because you,want to be able to manage your clients,campaigns but you don't want to have,ownership of their ad account so,you're going to,go through these steps i'll share the,article with this video,so we don't take up too much time here,but from your personal account you're,going to create your business account,and then once you've created your,business account,you're going to go through the steps of,requesting access to an ad account now,if you have a client that does not yet,have an ad account what you're going to,do is i'll share this article as well,but i recommend sharing this article,with your clients so that they can walk,through it on their own if they're tech,savvy my clients largely are not tech,savvy so i have to actually get on a,video call with them,and do a screen share and walk them,through all of this right so,um you want to start with them on a,screen share share this link right here,and have them create a page,or create their own uh,tiktok ad account,and they're going to have to go through,a whole process which includes getting,the,business account,set up getting it verified adding in all,of their information they're gonna have,to create a login with their email,address password,um they're going to need to enter their,business information they need to have,their legal information ready so they do,require an ein number i think it's just,the last four of like the social,security number or last four of the ein,number i don't remember,um,but they do need to include their,business information,and then they'll register,and um super important here once they,have their ad account set up they are,going to need to and once they've got,their their business information entered,they i recommend,having them verify their business,account it's the same with facebook,y'all if you don't verify the business,account you're going to run into issues,at some point down the line i guarantee,it so just have them verify the business,account again they're just going to have,to upload some official documents which,is fine it's easy they should have it,readily available on their computer um,and then most importantly have them add,their payment method because these ads,are being billed via tick tock to your,client you do not want to pay for ad,spend through your ad account,um at least i don't that's that's not,how i run my business and i don't,recommend it um because it's just it,creates issues generally and,you don't want to be res
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TikTok Ad Agency - Warning Before You Build A Doomed Agency
TikTok Ad Agency - Warning Before You Build A Doomed Agency
what's up guys in this video we'll be,talking about how to start a tick tock,agency that's actually going to be built,to last and we are down here i don't,even know what the name of the beach is,for those of you guys who don't know me,my name is frankie finn and i'm the,author of the book beyond the agency box,since about 2007 i've built three,different agencies of my own to 100 plus,simultaneous clients and i've helped,hundreds of people,around the world to build this whole,agency beach laptop lifestyle so let's,get into the magic of tick tock,all right you find tick-tock,i have,a little bit of bad news which is,tick tock is red hot right now,and it can seem really really exciting,there is something that i call the one,year hero run,and i've seen this by the way now two,different times in my life first by the,way when google ads first came out i had,friends who got clicks for five cents,and they would sell like 47 ebooks and,97 ebooks and they basically uh just,crushed it like absolutely,crushed it because at five cents people,looking for the thing you sell,you almost can't lose like you really,literally almost can't lose and so they,were doing a little bit of ric flair woo,action,by the way my dog is just going,mental for the ocean over here that is,banana,okay so that sounds amazing right but,guess what happened give it a year give,it two years marketers ruin everything,thousands of competitors all of a sudden,google adwords got hard and most of,those people were gone i saw the same,thing with facebook ads my actually one,of my friends built the largest facebook,ad agency in europe and he started as,the first one to guarantee return on ad,spend now i have people now in our,mastermind that come in and they say i'm,guaranteeing return on ad spend and,people won't listen to me because,they're now the thousands person person,to say that,and i tell you this because rest assured,that will happen to tick tock,and it will happen to you so if you,still want to be in business in two,years by the way,i'm not saying not to do tick tock ads i,understand it's red hot i understand,there's demand for it but in two years,give it two years max maybe even sooner,and i promise marketers will make it,difficult and hard and it'll be again an,uphill boulder the key is,think about the results that you want to,produce for your clients using tick tock,so there is a huge difference between,saying we're a tick-tock ads agency,for dentists and saying we use tick-tock,ads to generate,veneer patients or we use tick-tock ads,to generate implant patients it's really,the veneer patients the implants the,result that they really want i'm doing a,lot of karate chop action here by the,way that's a beautiful island called the,spiritual santu i know it's a little,windy i hope it's not too hard to hear,me on the,audio,so,if you're selling tick tock ads you'll,probably have like a year of openness,where you'll be able to sell it it'll be,really really easy but i promise what,seems like downhill will eventually,become uphill and if you still want to,be in that,uh where people are paying you,focus on the result that you're creating,for your niche and focus on building a,system and the the best thing you can do,by the way,is ask your clients what their highest,value,type of clients or patients are or,customers or whatever and focus on using,tick tock to generate that and what,you'll find is your tick tock journey,will get a ton a lot easier you'll,get it's like easy squared because,you'll be selling something that's new,and exciting and you'll be producing a,result with it so everybody will want,that and it'll be hot and it'll be sexy,and you'll crush it so hope that's,helpful to you guys i don't mean to,on your parade but i've seen this now,two full times where,it's it sounds really good and exciting,and on the way up everybody's getting,money and then a year later it's hard,and we're all out of business and it's,because they focused on,the tool the tick tock instead of or the,facebook ads or the the google ads which,in the beginning was really exciting but,give it a couple of years and the tool,won't be so exciting and they didn't,know how to sell it after that point so,i hope that's helpful to you guys who,want to do this for like not just like,build an agency for like a year but,actually want to get paid for like the,next 10 20 30 years so hope that's,helpful if you guys aren't already,subscribed make sure to subscribe and,quick question by the way for you before,i let you guys go i would like to to,know are you guys currently offering,tick tock ads in your agency have you,thought about doing or is it for you,just like a shiny object would love to,hear your own experience that's all i,got for you guys in this video like i,said make sure to subscribe and may the,force be with you,you
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Are TikTok Ads Agencies the Future of SMMA in 2022? (URGENT)
Are TikTok Ads Agencies the Future of SMMA in 2022? (URGENT)
welcome to a brand new video and today,we're going to be answering one of the,juiciest,questions and that i'm getting uh quite,a bit uh and that is absolutely vital,for your success if you are looking to,start a digital marketing agency in 2022,if you're looking to either scale your,digital marketing agency or you're,looking to pivot into this incredible,business model and that is,the big big question facebook ads,or tick tock ads,what is better for 2022,it's a it's a really big question um you,know what makes more money what what do,clients actually want and we are going,to be answering we've got my ceo my,right hand man uh our head supporting,coach that's cool vcom tao,and myself and uh yeah this is what,we're seeing uh you know,we're back,okay so we had a little accident but,camera is good uh and uh yeah without,further ado let's get right into it this,is what we're seeing from actively,running our agencies to this day my,agency doesn't run 200k per month hey uh,he went ahead and uh skills agency don't,went completely broke so he's currently,sleeping on my couch uh here in miami,but uh uh no he uh he went from zero to,six figure plus in record breaking time,and um,the first thing that we've noticed is,you know yes tick tock ads is an,incredible opportunity especially,because facebook ads just has not been,performing amazingly well i do think,that um,the people that are struggling with,facebook ads are the people that don't,know about tracking don't know about,conversion apis the fact that we're,moving into,essentially you know long story short,we're moving into a server-based,tracking instead of browser based,tracking which is great because we own,more data as a client,but um the people that are not having us,as much success with facebook ads are,the people that don't really know how to,navigate the new tracking system or the,new tracking methods uh but having said,that right i think one of the reasons,why uh there's a big argument for,techdog is simply because where the,content is heading right um you know i i,know the platform quite well i've been,able to to build up a pretty large,following uh uh in tech talk and i think,short form content is here to stay and,that is why i think tick tock ads is a,great offering because,that's really where the content is,heading right and so if you're able to,create organic um native content on that,platform i think you can have a lot of,success uh with it right um,obviously we're gonna talk about the,pros and cons but that is one pro which,is the fact that it plays to,the uh you know the sort of content that,is popping right now which is the short,form vertical content,yeah no you i think you're you're right,you hit it on the head with the,the people struggling with facebook,maybe don't understand the tracking but,also like,i think they just the ones that are,really struggling just don't understand,creatives and you're right like tick,tock the short form vertical style,that's why they came out with facebook,reels they're pushing that really hard,i think facebook is still you can still,succeed on it again it um you just gotta,have the content strategy right content,the copy the offer itself like if you,have,i think a lot of there's a lot of noise,in the space i think,um by just a lot of you know agencies,out there people that,you know maybe have worked with a client,or two and didn't see success because,again they didn't have those things,dialed in and then they just they start,screaming after oh this ship is sinking,but then there's the,you know the i won't name drop anyone,from mentorship but there's the mentees,just out there killing it because they,they do have that fundamental,understanding yeah yeah and i think that,that's that's the catch here right like,the pro is the fact that tick tock has,you know placed to the the content that,is working right now but if you're able,to,take inspiration from that content and,apply it to facebook ads facebook,inevitably has a more mature a more,seasoned platf platform right they have,more targeting methods right uh whereas,stick talk is a little bit on if on that,at least that front the media buying,front the data front is a little bit on,its um infancy right,so if you're able to take the learnings,from the content that is working on tick,tock right and apply it to facebook,that's really where you hit the nail on,the head right and that's what we've,been doing for not only our clients but,my brands as well right a lot of the the,ads that we actually like to run are,obviously vertical real ads but we also,take the exact same formatting literally,the tick tock font right the short you,know short form kind of like quick paced,um style and we do that for horizontal,videos and we put that on the feed as,you know our top of the funnel strategy,right and so if you can match the pro of,of tiktok which is the content right,and then you know the know-how of the,tracking methods and understand that,facebook at the end of the day is goi
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How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
today we're going to cover everything tick-tock
ads we're going to go into shopify we're going ,to link our store we're going to make sure the
pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results
for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400
million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're
heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are
getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect
for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also
going to go into some advanced things around ,content because that is so important to make sure
that you make tick tock ads work the first step ,you're going to want to do is set up your shopify
store if you haven't set up your shopify store ,just pause the video click the link in my bio and
set it up now we've got one set up through our ,lemon scrub series so it's got most of the things
ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're
in shopify the best way to go is go into apps and ,just write in tiktok simply download the official
tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring
up this little tick tock section down on the left ,hand store of your shopify store if you don't have
shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set
up we can click this section here setting up the ,pixel the next step you can see that it's saying
connect tick tock for business this is where you ,need a new tick tock account already have a tick
tock business account you can just click connect ,but today we're gonna have to create a brand new
one so i'm just gonna click create new at the top ,enter my email address get the verification code
sent into the verification code here agree to ,terms and conditions and just click sign up you
can click connect down the bottom right and that's ,now created an ads manager business manager under
that email we can click create new ad account and ,we can select the country and the currency that we
want to be built in this is generally the region ,that you want to be targeting change the business
name to something a little bit simpler click sign ,up and connect you'll come to this data sharing
section which we've touched on a few times in my ,previous episodes just click enhanced or maximum
providing you've got the terms and conditions set ,up for something and then click confirm maximum
is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi
which is a partnership between shopify and the ,advertising platform click set up enter your final
details make sure you connect automatic payment ,click confirm and you should be ready to go now
to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so
we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure
that we do have the pixel set up properly what i ,do recommend is going to your website and just
like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you
can download and check if your pixel is firing ,on your website if it's not you may need to go
and fix that initially just download the chrome ,extension and you can see that our tick tock pixel
is set up here shopify set it up for us and it ,should be firing this is a page view because we're
on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases
you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in
the tiktok ads account we can go ahead and ,create our first campaign campaign structures
are really important to talk about it's what ,separates good advertisers from bad advertisers
that alongside really effective marketing content ,the basic structure is you have a campaign which
is what objective you are striving for if you've ,got something like a real estate business
it might be leads you're trying to collect ,leads but we've got a e-commerce business
so we want to get purchases then you've ,got the ad set level which is basically the
targeting that you're setting up to complete ,that campaign objective then finally you've got
your ads that live within each of those ad sets ,these ads are different creative types that
you think are going to convert your customer ,so head to campaign when you're in campaign all
you need to do is click create here and you'll set ,up your first campaign you'll get prompted with
two options you've got simplified mode and custom ,mode we're going to w
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