How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
today we're going to cover everything tick-tock
ads we're going to go into shopify we're going ,to link our store we're going to make sure the
pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results
for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400
million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're
heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are
getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect
for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also
going to go into some advanced things around ,content because that is so important to make sure
that you make tick tock ads work the first step ,you're going to want to do is set up your shopify
store if you haven't set up your shopify store ,just pause the video click the link in my bio and
set it up now we've got one set up through our ,lemon scrub series so it's got most of the things
ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're
in shopify the best way to go is go into apps and ,just write in tiktok simply download the official
tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring
up this little tick tock section down on the left ,hand store of your shopify store if you don't have
shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set
up we can click this section here setting up the ,pixel the next step you can see that it's saying
connect tick tock for business this is where you ,need a new tick tock account already have a tick
tock business account you can just click connect ,but today we're gonna have to create a brand new
one so i'm just gonna click create new at the top ,enter my email address get the verification code
sent into the verification code here agree to ,terms and conditions and just click sign up you
can click connect down the bottom right and that's ,now created an ads manager business manager under
that email we can click create new ad account and ,we can select the country and the currency that we
want to be built in this is generally the region ,that you want to be targeting change the business
name to something a little bit simpler click sign ,up and connect you'll come to this data sharing
section which we've touched on a few times in my ,previous episodes just click enhanced or maximum
providing you've got the terms and conditions set ,up for something and then click confirm maximum
is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi
which is a partnership between shopify and the ,advertising platform click set up enter your final
details make sure you connect automatic payment ,click confirm and you should be ready to go now
to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so
we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure
that we do have the pixel set up properly what i ,do recommend is going to your website and just
like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you
can download and check if your pixel is firing ,on your website if it's not you may need to go
and fix that initially just download the chrome ,extension and you can see that our tick tock pixel
is set up here shopify set it up for us and it ,should be firing this is a page view because we're
on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases
you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in
the tiktok ads account we can go ahead and ,create our first campaign campaign structures
are really important to talk about it's what ,separates good advertisers from bad advertisers
that alongside really effective marketing content ,the basic structure is you have a campaign which
is what objective you are striving for if you've ,got something like a real estate business
it might be leads you're trying to collect ,leads but we've got a e-commerce business
so we want to get purchases then you've ,got the ad set level which is basically the
targeting that you're setting up to complete ,that campaign objective then finally you've got
your ads that live within each of those ad sets ,these ads are different creative types that
you think are going to convert your customer ,so head to campaign when you're in campaign all
you need to do is click create here and you'll set ,up your first campaign you'll get prompted with
two options you've got simplified mode and custom ,mode we're going to w
Let's move on to the first section of tiktok ads 101
How To Create Viral TikTok Ads (Step-by-Step)
How To Create Viral TikTok Ads (Step-by-Step)
let's face it whether you're a drop,shipper brand owner agency owner or,freelancer if you're not taking,advantage of advertising on tick tock,you are missing out on some serious,games most people who start advertising,on tick tock whether that's organically,or using the paid tick tock ads manager,seem to think that there is some sort of,winning media buying strategy that's,just going to have them getting insanely,low cpms or single-digit cpas as you can,see brand right now is at 25 000 in,sales for this month and the month has,just begun,but after scaling a brand new brand to,multiple six figures per month using,tick tock ads and spending hundreds of,thousands of dollars on the platform i,can confidently tell you that the only,thing that you need to do insanely well,is the creatives,the platform is so fast-paced people on,it have the attention spans of a,goldfish telling you right now the only,way to succeed,is to create content consistently that,sets you apart from the rest,so today you're going to learn for free,exactly how i create high converting,viral tick tock ads to promote my,e-commerce products and services that,work for both posting organically and on,the paid ads managing platform as well,but first i don't want to just shovel,this information down your throat,without showing you any real-life,examples so i actually found a wow,factor product to sell this summer,ordered into my house and then went out,and shot viral organic tick-tock ads,with it and just before we get started i,do want to announce the weekly giveaway,to win a custom-built shopify,dropshipping store built by my team here,at outright,three simple steps to win all you have,to do is smash a big like on this video,comment something insightful down below,and go ahead and subscribe to the,channel those three things you're,automatically entered for your chance to,win and the winner will be announced in,my next week's video and while you're,down in the section below the first link,in the description is actually a link to,book a discovery call if you are,interested in seeing how my team here at,econ can help you with your e-commerce,goals this year all right so recently i,attempted a zero dollar dropshipping,challenge with a wow factor product that,i could promote purely organically using,the power of tik tok so that i can show,you firsthand exactly what i do to,promote my businesses now before i start,revealing all the secrets to creating,viral high converting tech talks to,promote your brand i just want to show,you a few of the ads from this challenge,that performed very well so you can get,an idea of what it is that we're going,to be talking about now i won't go,through every single one we actually,made 10 different ads on the one shoot,but i'll show you a couple of them and,perform quite well on the challenge,which by the way if you do want to see,the full challenge video i'll leave a,link to that video somewhere up here my,bro got new shorts so we went to the,beach for a photo shoot,then he showed me the reason he bought,them,gonna go buy myself a pair for the,summer now,so the product i was selling was as you,guys could tell the color changing swim,shorts was a pretty popular drop,shipping product over the years on,facebook but i figured it needed some,love on tick-tock it had all the right,elements and that wow factor that'll,catch people's attention in the first,couple seconds so that's exactly what i,did and all i did was i went out and,grabbed my friend to use as the model,you can do that if you have a friend or,family member who would fit with what,you're selling just simply ask them you,know maybe pay them a small amount of,money and go up and do a little shoot,with them so now that you have an idea,about what i'm talking about don't worry,you don't have to shoot all the content,yourself i'm going to talk about that as,well let me start showing you how i did,this and how you can get other types of,content created for your brand as well,and the keys to what i do for promoting,all my brands and finding success on,tick tock both organically and paid,right now all right so first things,first before you even think about,creating an advertisement on tick tock,you must understand these two things,first one is that you really need to,understand your customer and the,audience okay so who's your target,market who are you appealing to what,types of content do they want to see on,the platform etc etc next thing is you,want to make sure that you're planning,your pieces of content out to be,somewhere between 8 to 15 seconds long,remember when i said people have the,attention spans of a goldfish on,tick-tock that's entirely true so i,found if you go over this time limit,your watch time is likely going to,suffer which is going to lead to,decreased performance in your ads now,starting off with what not to do here's,a couple examples of ads that just,wouldn't work okay and big brands make,these mistakes all the time not only on,tick tock but just
After seeing the first section, I believe you have a general understanding of tiktok ads 101
Continue the next second section about tiktok ads 101
TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)
TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)
hey there andrew here hope you're all,well today we're going to learn how to,use tiktok ads effectively something i,haven't yet spoken about,on this channel so naturally you're in,for a value-packed one today,last year 74 of marketers,and businesses had no plans to invest,into tick-tock ads according to,a social media marketing industry report,so you're already two steps ahead of,your competition,watching this tutorial we'll be going,over five things today,why should you use tick-tock ads,examples of winning tick-tock ads,account setup tick-tock pixel setup and,creating,your ads as usual i'll leave timestamps,for all five sections for your,convenience and,any tools or resources i mentioned,throughout the video,i'll leave in the description box below,so go ahead and check them out below,so why should we use tik tok ads i mean,there are so many other ad platforms out,there right now,but because tick tock is so new there's,definitely pros and cons but let's go,over why you should use tick tock ads,and i'll be talking to also the,downsides of tick tock ads throughout,the video,arguably one of the biggest reasons,though to use tick tock ads is because,it's currently a,platform that is relevant in the world,of social media marketing it's really,important,to stay ahead of the curve and,experiment,within reason with new tools tick-tock,as is,exactly that it's a new and relevant,platform as of right now,tick tock ads has an extremely engaged,user base but this,may change in the future tick tock was,the most downloaded app on the apple app,store and has 2 billion total downloads,across apple,and google's app store now obviously,this doesn't mean,anything if the users aren't actually,engaged,but 9 out of 10 tick tock users access,the app,on a daily basis and spend on average 52,minutes on the app per day be careful,though because the cost per click of,tick tock ads is extremely high right,now,in comparison to let's say facebook ads,or snapchat ads,so the barrier to entry to just,experiment with tick-tock ads alone,isn't exactly low that being all said,it's worth at the very least,experimenting with tik-tok ads you can,use tick-tock ads to grow your business,get more customers leads or even just,grow your tick-tock profile and get,your engagement and following up in the,next few sections i'll show you a simple,strategy you can use to see if tiktok,ads works for you,and your business okay so before we jump,into creating our tick tock ads,if you're enjoying this video tutorial,so far be sure to give this video a,thumbs up,and also subscribe to this channel if,you're looking for more lessons around,digital marketing e-commerce and general,online business,i've got my phone here and before we,jump into those talk ad creation,i want to go over winning tick tock ads,you know,tick tock ads that actually work well on,my phone here i'll also leave it on,screen so you can,follow along and break down why exactly,these ads,actually work so well so let's start,with the first one and the first one,is a slurpee ad from 7-11 i believe,so as you can see here you've got your,standard,dancing tik-tok here with a brand and,product,integrated into the video so,you can see in the caption they called,it the slurpee,shimmy and the point here is to create a,social dance that gets picked up by,other tick tock users and becomes tied,you know to a product if the dance gets,picked up by a whole load of users well,the product also gets picked up too the,product being a slurpee in this case,if you have the creativity and the moves,you know this is a great way to promote,a brand or product but creating a,dance that goes with it but i know this,isn't for everyone,personally not my cup of tea so let's,move on to the next example,so the next example with this one it's,also straight,pretty straightforward they have,literally just,shown their apparel products overlaid,with a popular song and they've added a,direct,call to action button as part of the ad,which i'll show you how to do,later in this tutorial they have a,buttload of likes,at 200k plus for this specific ad alone,which means they most likely,ran an engagement campaign on tick-tock,but the point here is you don't always,need to have a really fancy you know,dancing tick-tock video to succeed so,this is an example of an ad that works,and it's just a very,simple uh you know apparel video the,next one is,from nike this one's pretty interesting,have you watched this,you know ad loan by itself you're,probably going to wonder,how the heck is this working how does it,drive customers to,buy anything or do anything wouldn't,blame you but,what's going on here is also genius and,can drive virality the goal here is to,get,as many users to repost this as a duet,as you can see here they've reposted it,you know they've got some,engaging dancing going on more people,that repost this as a duet the more,eyeballs,that see this ad and the more traffic,that comes through to your website,so as you can see here with tho
After seeing the second section, I believe you have a general understanding of tiktok ads 101
Continue the next third section about tiktok ads 101
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
what's up guys jordan here today we're going to
be going through tiktok ads step by step the a to ,z everything you need to know to launch your first
ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent
agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using
the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got
a presentation ready for you we're going to jump ,onto it in a second but before we do i want
to announce a quick competition on this video ,now for every one in 100 people that comment down
below with their goals for running tik tok ads ,right now i'm going to give you the chance to
win a completely free strategy call with me for ,an hour where we'll run through anything you want
to run through we break down your strategy how you ,can increase your revenue how you can increase
your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make
that happen for you so enter that competition ,let's get started with this no bs implementable
training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take
some notes and pay attention and take action on ,what you learned today let's get started okay
so tick-tock ads training first of all let's ,start off with some data we need to understand
the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads
okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per
day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as
of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its
january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks
as the second biggest app in consumer spend ,above youtube disney plus and netflix this
is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in
consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and
businesses to sell their products on the platform ,how many times have you spoken to someone they've
said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how
you can actually make the most of that so this is ,the tick tock ad structure so at the top we have
tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then
landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock
advertising account similar to the facebook ,ad manager now a ad campaign is the foundation
of your ad so we're setting up our advertising ,objectives and formats we then have ad group which
is target audiences ad placements budget and the ,bidding then we have the ad creative which is
the text and the video that will appear on our ,apps what we're physically seeing then finally our
landing page and this is the destination url that ,we are driving our potential customers too this
is the place where they will actually buy our ,products or service so when you actually have your
tick tock ad account up and running this is kind ,of what the format will look like we have our ad
manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple
ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even
be testing out multiple different ad creatives ,as well so what are the actual creative the the
creative formats that we can use on tick tock well ,we have top view on the left hand side here which
is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover
now these are the most expensive tic toc ads and ,very large brands use these and again these come
up right at the start of launching the app and it ,takes over the entire screen then have in feed ads
this is what we're going to be going through today ,and what most businesses are actually using
to generate the most revenue from tick tock ,we have branded hashtag challenges so if we
want to launch a challenge on the platform and ,then finally branded event so we want to have our
own branded stickers on uh on tick tock itself so ,people can use them when they're creating their
own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients
at the affluent agency and we're literally ,generating hundreds of thousands in new revenue
from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump
straight on to the tick tock advertising platform ,okay so the first thing we're going to do is
go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see
every
After seeing the third section, I believe you have a general understanding of tiktok ads 101
Continue the next fourth section about tiktok ads 101
hello everyone it's chase chapel your,favorite digital marketer here and we're,going over a free tick tock ads course,with everything you need to know from a,to z on how to set up your campaigns how,to actually create the content and,launch the campaign so that way you can,get incredible results and all of this,information that we're covering you know,is going to be based off of the,experience we've had with running tick,tock ads at our agency chapel digital,marketing where we spend literally,hundreds of thousands of dollars per,month on ads for our clients getting,them amazing results and by the way for,this video i'm putting out a challenge,if we get a hundred comments on this,video i will be picking one winner for,our tick tock ads course that will be,releasing this year so comment down,below your biggest goals for 2022 and,let's get started in this video all,right so make sure to grab a pen and,paper close out all your tabs so that,way you can have full focus on going,over this training,so today we're going to be covering the,free tick tock ads course with myself,chase chapel and i'm the founder of,surge i o in travel digital marketing so,let's go ahead and get into it,what is your experience with tick tock,ads well we spend anywhere from 160k to,300 000 per month on tick tock ads for,our clients,we're placing ads and getting well over,a hundred million impressions every 60,to 90 days for our clients,and we've placed in the top 10 tick tock,ad campaigns in the us seven different,times for our clients that's not one,time that's not two times that's not,three times that is seven different,times for our clients that we've placed,in the top 10 top ads on tick tock,and we've ran ads for all types of,brands you know we've ran ads for local,ads with you know clients and we've also,done campaigns for app installs and,we've even done you know plenty of,campaigns for e-commerce brands and,being able to get conversions and,scale-up results there you know there's,lots of different brands that this can,work for,and just with one campaign we spent,three hundred and thirty nine thousand,dollars to get forty nine thousand,conversions that's a a little over a six,dollar cost per result,and because of this we received a 15,custom tick tock microphone and now we,can do karaoke in style,but all jokes aside tik tok is,incredible and,you know that microphone is actually,pretty sweet so we do appreciate all the,gifts and we do get a ton of value from,running ads on tick tock itself so the,value trade-off is definitely there,but how do,you know what will engage and convert on,tick tock well i have over 120 000,followers on tick tock where i share,marketing tips i've done over 30 brand,deals with sponsors i know what it's,like to be on both sides both from an,agency standpoint with managing ads and,also creator standpoint from having,created content and also working with,sponsors and knowing what you know,brands like from their creators and how,to do it in a way that actually,generates conversions,and i also know how to get videos to do,over a million plus views and how to,sell out an entire store with tick tock,a lot of individuals think it's left up,to fate whether or not they'll go viral,or not but there are things you can do,to increase your chances of getting a,million plus views and having a good,chance of actually selling out your,store,and i also learned from a lot of my,friends on account growth who are some,of the top tick tock creators in the,world here we have alex stemp who has,over 19.5 million followers and almost,half a billion likes on his videos just,this video here,92.5 million views another 150 million,views another one 58.5 million views,he's definitely figured out the way to,you know,follow a guideline that is for,storytelling to generate a ton of views,and i also coach tick tock influencers,and brands on how they can increase,sales from their tick tock accounts,so are tick tock ads for you,well tick tock got more traffic than,google in all of 2021 which is pretty,crazy if you think about it because i'm,sure a lot of you use google every day,you do a lot of google searches but even,though there's so many people using,google tiktok still beat them out for,most traffic,and tick tock has over a billion monthly,active users on their app,and their algorithm is very efficient,for the organic views and they have very,long watch times in fact average users,spend around 26 hours a month on tick,tock that's an insane amount of time to,be spending on tick tock every single,month so,they beat out youtube by 16 hours a,month that youtube gets on average and,tick tock beat them out with the average,user having 26 hours that's a full 10,extra hours so definitely there's tons,of opportunities to get plenty of,impressions because that means there's,so much people on there and spending so,much time that you have the opportunity,to reach them and be able to you know,convert,so,it you can get insane traffic and,conversions fo
After seeing the fourth section, I believe you have a general understanding of tiktok ads 101
Continue the next fifth section about tiktok ads 101
Tutorial | Find The Target Audience For Your TikTok Ads - TikTok Ads Manager 101
Tutorial | Find The Target Audience For Your TikTok Ads - TikTok Ads Manager 101
how do you ensure that your ad reaches,the right segment of an intended,audience,how do you find your most engaged,concentrated and accessible users,how broad or narrow do you keep your,targeting,to answer these questions let's talk,about the importance of targeting,hi everyone welcome to the tick tock ads,manager 101 series,i'm peter and i'm here to help you,through your tick tock,advertising journey our mission is to,give you all the information,you need to successfully launch your,campaigns on tiktok,let's get started today we will talk,about,targeting explore why targeting matters,and examine some of the targeting,strategies we use at tiktok to optimize,your campaigns,what is targeting whenever you create a,campaign on tick tock you'll be able to,determine who sees your ads by selecting,a series of targeting,options at the ad group level based on,the objective of your campaign,you would like it to be shown to the,most interested user by giving the,platform,enough direction to find the right,person on the right device,at the right moment in short your target,audience,is a group of people that you've,identified that you want to appeal to,why does targeting matter once you set,up targeting the tick tock system will,optimize the ad delivery according to,your campaign objective,when you have optimized your targeting,you're more likely to reach consumers,interested in your products or services,it also means that it will decrease,the chances of your ad spend getting,wasted on uninterested users,and help move potential customers down,the proverbial funnel,targeting options on tick tock you have,multiple targeting options to choose,from,we will go through each of them so you,can understand them when you want to,reach people on tick tock who have,already,interacted with your business and,exclude already converted users to,maximize media efficiency,you can create a custom audience by,grouping certain tick tock users from,your,audience source this source can be from,four different facets,customer file where you can add your,existing customers device ids and tick,tock will,match those customers to the users on,our platform,these matches will then be used to,create an audience,all you need to do is select customer,file from,custom audience and choose your csv or,txt,file type with gaids or idfas,which are basically your customers,unique identifiers,this file will be used to match those,users on tiktok platform,and create a set of users you can be,assured of the privacy of your user,details,by our supported hashing methods app,activity where you can create an,audience of users who have completed,certain events within your app,you simply need to select app activity,from custom audience and,in the include section select the event,type and time period of that event,you can also add more rules and choose,broaden audience or,narrow audience depending on your,requirements,for example you can retarget the users,by creating a specific,audience who need a little push to,purchase the product,include add to cart as an in-app event,which will add all users who have added,products into their carts,in the past week a month or even six,months,you have a range of look back window to,select from,and then exclude the ones who have not,purchased the product,and show them a nudge or a reminder ad,engagement where you can select users,who have interacted with your,ad creatives on the tick tock family of,apps basically it will collect,all users who have viewed or clicked on,your ads with the same,include or exclude logic you need to,select,engagement from custom audience and,include the type of engagement,time period and ad group id if you want,the engagement from a particular ad,group,if you want to select the data from all,the campaigns rather than just the ad,group id,you can just leave it blank you can add,more rules depending on your,requirements and also,exclude users with a certain type of,engagement as an example,you can use engagement audience to,target users who have viewed,your ad creative for 75 percent or even,100,of the time but have somehow not clicked,yet,by grouping these users together who,have shown reasonable intent and,targeting them again,can't help those users move down the,funnel website traffic where you,select users who have taken a specific,action on your website which is recorded,by ticktockpixel,the steps are the same as app activity,with an addition,of selecting pixel name or id in the,include and exclude section for example,you can create a list of people who have,previously showed interest,on your site by viewing content but have,not yet,purchased the system will collect all,users who have browsed your website,and subtract the ones who have already,purchased something based on events,tracked by tick tock pixel you might,have guessed that a prerequisite for,creating this audience,is having a pixel integrated and working,an important thing to note for any,custom audience is that the audience,size needs to be a
After seeing the fifth section, I believe you have a general understanding of tiktok ads 101
Continue the next sixth section about tiktok ads 101
Tutorial | How To Set A Budget For Your TikTok Ads | TikTok Ads Manager 101
Tutorial | How To Set A Budget For Your TikTok Ads | TikTok Ads Manager 101
how can you get a better return on your,marketing budget,and how can you control it we're going,to find out in today's video,hey guys welcome to the tick tock ads,manager 101 series,i'm peter and i'm going to be talking,about budgets,let's get started budget is the total,amount of money you are willing to spend,for running ads,while bidding is used for controlling,the cost per result,at the ad group level budgeting is used,to control the overall,cost for campaigns and ad groups a,budget is applied to the ad group as a,whole,it is not determined per ad you can set,budgets for both campaigns and,ad groups if you have an e-commerce,business with a variety of products,then each of these products can have,different ad groups,here you can allot the budget at an ad,group level,this way you can easily monitor the,amount you want to spend on each product,if you are an owner of a clothing line,trying to advertise a limited edition,product,and have a set promotional amount then,you can set a budget,at the campaign level this will ensure,that the campaign does not,exceed the set amount that you want to,spend on the clothing line,there are two types of budgets lifetime,budgets and daily budgets,the lifetime budget is the maximum,amount you are willing to spend on a,campaign or ad group,during the entire defined period you run,an ad,here the budget will be distributed,throughout the entire provided time,range,but the daily budget allocation might,fluctuate,the daily budget is the maximum you are,willing to spend on a campaign,or ad group per day lifetime and daily,budgets are set as,upper limits and the amount actually,spent during the delivery,period can be less than the budget,amount you specified,however the cost of your campaign or ad,group will never,exceed the budget you spent,a minimum budget is required when,setting both lifetime budgets and daily,budgets in order to ensure a continuous,delivery for your ad,campaign level minimum budget for,campaigns,both daily budgets and total budgets,must exceed,50 us dollars ad group level minimum,budget,for ad groups daily budgets must exceed,20 us dollars,lifetime budgets will be calculated as,the minimum daily budget,times scheduled days,now let's talk about delivery types your,choice of ad delivery method determines,the delivery speed of your ad,and the velocity of your budget spent,you may choose between the,standard or accelerated delivery types,within the,bidding and optimization section when,creating or editing an ad group,under standard delivery the budget will,be spent as evenly as possible within,the ad delivery period,this will help spread your budget across,a longer period of time,and avoid any leftover balance,for example if you run an ad for only,one day,most of your budget will be spent in the,evening if the volume of traffic is,higher than during the day,in other words the ad delivery frequency,corresponds,to the volume of traffic under,accelerated delivery,the budget will be spent based on,getting as many results as,quickly as possible for example if you,think running your ad in the evening,will produce better results than the,afternoon,you may schedule your delivery for,evening hours,and select accelerated delivery to,increase the exposure of your ads,let's say you set a daily budget of one,thousand dollars,with standard delivery the one thousand,dollars is spent according to the volume,of the traffic throughout the day,with accelerated delivery the one,thousand dollars is spent as quickly as,possible,every penny matters especially for small,businesses,we understand that ad budgets make up a,large portion of your marketing spend,and we want to help you best optimize,the spend on tick tock ads manager,here are some tips for getting started,for your campaign budget we suggest,leaving the budget open we suggest using,daily budget instead of lifetime budget,for your ad group budget,when selecting standard bid as your,bidding strategy,we suggest your initial budget should be,at least,20 times targeted cpa you can also refer,to the daily,average ad spend of your previous ad,groups within the same account,to get an idea of how much budget you,should set,tips for optimization when you are,running a conversion campaign,then select conversion as your,optimization goal,we highly recommend that you do not make,any targeting,bid or budget changes before it passes,the learning phase,for these types of ad groups achieving,50,conversions is the most significant,indicator of passing the learning phase,after passing the learning phase we,recommend that you keep your budget,within a,30 range of your previous budget and,your bid,within a 20 range of your previous bid,in order to allow your campaign time to,adjust we recommend that you allow,at least two days between making,targeting bid or,budget changes so that concludes this,section,i hope this video has helped you,understand how to set,your campaign budget a little bit better,stay tuned for more videos,happy tick-tocking i'
After seeing the sixth section, I believe you have a general understanding of tiktok ads 101
Continue the next seventh section about tiktok ads 101
Tutorial | How to Set A Bid For Better TikTok Ad Performance | TikTok Ads Manager 101
Tutorial | How to Set A Bid For Better TikTok Ad Performance | TikTok Ads Manager 101
how do you optimize your campaign,performance,how do you drive more engagement with,your ads to answer these questions,let's talk about the importance of,bidding,hi everyone welcome to the tick tock ads,manager 101 series,i'm peter and i'm here to help you,through your tick tock,advertising journey our mission is to,give you all the information you need to,successfully launch,your campaigns on tock let's get started,today we will talk about bidding explore,why bidding matters,and examine some of the bidding methods,we use at tiktok,in a later video we will also talk about,the different bidding strategies you can,use,to further optimize your campaigns,whenever you create a campaign with tick,tock ads manager,you will select an optimization goal,essentially an action you want people to,take when they see your ad,do you want them to click your ad do you,want them to,buy something on your site do you want,them just to watch your ad,on tick tock ads manager your bid,represents what you,are willing to pay to achieve this,action or optimization goal,setting the right bid will have a huge,impact on campaign performance,and whether you achieve your business,goals,by selecting a bid type you are telling,tick-tock how you want tick-tock to,achieve your,optimization objective as you plan your,next campaign,think about bidding as a tool that you,can use,to set the pace of how tick-tock should,go about reaching your goal,on tick-tock ads manager we have three,main advertising objectives,namely awareness consideration,conversion,think of a clothing store named jacket,essentials in a busy market,close to an expressway as more and more,people,drive by the expressway they cross a few,billboards on their way,as the business owner of jacket,essentials you want to make sure that,jacket essentials,gets shown on at least one of the,billboards on the expressway,people are now able to see your ad on,the billboard as they drive by,this is solving for awareness as an,objective,as maximum people are allowed to see,your ad,let's assume out of the 100 people that,drive by your billboard,10 end up at your store to check out the,collection at jacket essentials,this is solving for consideration as an,objective,as these customers could potentially,make purchases,at your store out of these 10 customers,that landed in your store,three end up buying jackets from your,store,you've successfully solved for,conversion as an objective by making,sure that customers go ahead,and purchase your products bidding is,therefore,a way that helps put your business out,to potential customers,at every stage of the customer journey,advertising on tick tock ads manager,works in a similar,way let's say you want your ad for,jacket essentials to be shown to,maximum users on tick tock we will,select,reach as an objective under awareness,this will ensure that the system shows,your ad,to maximum users interested in seeing,your ad,since there will be other advertisers,bidding for the same ad placement,like in the case of the expressway,billboards you want to make sure that,your bid is competitive to be able to,win the auction,under a reach campaign the bidding,method used is,cost per milli or cpm this is the cost,in dollars you are willing to incur,for every 1 000 impressions of your ad,let's say you want to maximize users to,visit the website of your store,jacket essentials we will select traffic,as an objective,under consideration other options under,consideration,also include app installs and video,views,but since we want to boost traffic to,your website,we'll go ahead with traffic as an,objective,this will ensure that the system shows,your ad to maximum users who are likely,to click on your ad,under a traffic campaign the bidding,method used is cost per click,or cpc this is the cost in dollars you,are willing to incur,for every click you get on your ad that,can redirect the user to your website,let's say you want maximum users to not,only,visit your website for jacket essentials,but,also make a purchase from the catalog on,your website,we will select conversions as an,objective under conversion,this will ensure that the system shows,your ad to maximum users,who are likely to click on your ad visit,your website,and make a purchase under a conversion,campaign,the bidding method used is optimization,cost per milli,or ocpm this is the cost in dollars you,are willing to incur,for every conversion you get on your,website,you can also visit www ads,to know more about the various bidding,methods on tick-tock ads manager,we now know how to effectively use the,different bidding methods under each,advertising objective,and with that we have reached the end of,this episode,we're building this series to help you,better understand the platform,and make your campaigns more successful,that's it for today guys,happy tick-tocking i'll see you next,time,you
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