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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

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How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock ads we're going to go into shopify we're going ,to link our store we're going to make sure the pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400 million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also going to go into some advanced things around ,content because that is so important to make sure that you make tick tock ads work the first step ,you're going to want to do is set up your shopify store if you haven't set up your shopify store ,just pause the video click the link in my bio and set it up now we've got one set up through our ,lemon scrub series so it's got most of the things ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're in shopify the best way to go is go into apps and ,just write in tiktok simply download the official tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring up this little tick tock section down on the left ,hand store of your shopify store if you don't have shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set up we can click this section here setting up the ,pixel the next step you can see that it's saying connect tick tock for business this is where you ,need a new tick tock account already have a tick tock business account you can just click connect ,but today we're gonna have to create a brand new one so i'm just gonna click create new at the top ,enter my email address get the verification code sent into the verification code here agree to ,terms and conditions and just click sign up you can click connect down the bottom right and that's ,now created an ads manager business manager under that email we can click create new ad account and ,we can select the country and the currency that we want to be built in this is generally the region ,that you want to be targeting change the business name to something a little bit simpler click sign ,up and connect you'll come to this data sharing section which we've touched on a few times in my ,previous episodes just click enhanced or maximum providing you've got the terms and conditions set ,up for something and then click confirm maximum is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi which is a partnership between shopify and the ,advertising platform click set up enter your final details make sure you connect automatic payment ,click confirm and you should be ready to go now to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure that we do have the pixel set up properly what i ,do recommend is going to your website and just like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you can download and check if your pixel is firing ,on your website if it's not you may need to go and fix that initially just download the chrome ,extension and you can see that our tick tock pixel is set up here shopify set it up for us and it ,should be firing this is a page view because we're on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in the tiktok ads account we can go ahead and ,create our first campaign campaign structures are really important to talk about it's what ,separates good advertisers from bad advertisers that alongside really effective marketing content ,the basic structure is you have a campaign which is what objective you are striving for if you've ,got something like a real estate business it might be leads you're trying to collect ,leads but we've got a e-commerce business so we want to get purchases then you've ,got the ad set level which is basically the targeting that you're setting up to complete ,that campaign objective then finally you've got your ads that live within each of those ad sets ,these ads are different creative types that you think are going to convert your customer ,so head to campaign when you're in campaign all you need to do is click create here and you'll set ,up your first campaign you'll get prompted with two options you've got simplified mode and custom ,mode we're going to w

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How To Give & Request TikTok Ads Access in 2022 (+ Set Up Tik Tok Ad Accounts & Business Center)

Hi there in this quick video, I'm going to show you how you can easily,set up a TikTok advertising account and share access to this account,with your agency or freelancers.,And if you are an agency I'm going to show you how you can request access to your,clients' TikTok accounts, super simply.,Let's do it.,In order to run TikTok ads, you first need a TikTok advertiser account.,If you don't already have an account, the first thing you need to do is,set up a TikTok business center.,So go to business.tiktok.com and then create a new account.,You can log in with your existing TikTok account, but then you have,to still authorize, TikTok business to have access to that account.,Once this is done, you will see your new business center in front of you.,On the left-hand side, you can see a menu called assets, click there,,and then go to advertiser accounts and click add advertiser account.,You will then have to choose whether you want to create a new,advertiser account or request access.,Select" create new" then go next.,And then fill out some information about your business.,Once that's done confirm, and you should have your advertiser account ready.,If it's not ready straightaway, then TikTok will approve,your account very quickly.,So, how can you give access to someone within TikTok again, go,to your TikTok business center.,And then on the left hand side, you will see a menu item called users.,And the first one is for members.,Members is if you want to add someone from your organization to your business,center account and to your ad account.,So to do that, click on invite member, type in the email address of,this person, and then confirm which access to this person should receive.,In order to give access to a freelancer or an agency to work on your advertising,account, you need to click on partners and then click add partner.,Now you need your partners' TikTok Business Center Center,ID, you to type that in here or paste it in and then continue.,Then you can assign permissions to the advertising account to this partner.,If you don't have your partner's business center ID, then ask them to use Leadsie.,We make it as simple as two clicks for you to give them access to your TikTok assets.,Are you an agency or a freelancer, and you're looking for the easiest,way to request access to your clients' TikTok advertising account?,Then do the following.,Go to your TikTok business center.,And then on the left, go to assets and select advertiser accounts.,Then click on add advertiser account and select "request access".,Continue.,Now you need to paste in or type in the advertising ID of your client.,You may have experienced the clients often do not know this,ID and that's causing friction.,We at least have solved this problem and made it super simple,for you to request access and for your clients to give you access.,And I'm going to show you how Leadsie works just at the end of the.,Once you have requested access, your client will receive an email and,they have to approve the access for you to start working on the account.,In order for you to use your client's profile for your ads,,there's one last step we need to do.,go to your business center again, and then select TikTok accounts on the left.,Then click on request access, and select the access level that you need.,Now you will be presented with a QR code alongside with instructions,that you can share with your client.,Your client needs to open their TikTok account and scan the,QR code with their TikTok app.,This will give you access to be able to run ads through their ad,account, using their TikTok profile.,And once the process is completed, you will be able to see the TikTok profile,added in your TikTok business center.,With Leadsie requesting and giving access to TikTok advertiser,accounts is super simple.,You just log into a Leadsie account and then you can create,a custom request for TikTok.,You just select which level of access you need and that,you want to get TikTok access.,You save it, and you send it to your client.,Your client simply opens the link and then logs in with their TikTok account,and selects which TikTok advertising account to give you access to.,Then they click confirm and it's done.,Our tool Leadsie makes client onboarding hassle-free.,Not only can you get TikTok Advertiser Access.,You can also request access to Facebook assets as well as Google accounts, such,as Google analytics and Google ads.,You can try us out for free under Leadsie dot com.,And please leave a comment if you have any questions Thank you.

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How To Connect Your TikTok Profile To Your Ad Account

what's up guys welcome to another tick,tock ad tip now one of the biggest,frustrations i've had for quite a long,time with tick tock ads and i've been on,the platform for about two and a half,years now has been the ability to link,tick tock profiles with tick tock ad,accounts this has been something that,really you haven't been able to do for a,very very long time if you're new to,tick tock just to reach up to speed,basically you have custom identity ads,which kind of the default ad on tick,tock and essentially with custom,identity ads you are setting the brand,identity at the ad level you actually,aren't linking the ad to anything like a,facebook page right facebook ads you,gotta link every ad to a facebook page,to run it with tick tock you can,basically just type in what's the page,title and put a logo in icon in and,that's your,page right what you've been able to do,in the past has been spark ads where you,can create a tick tock post or an,influence or create a tic tac post and,it gives you a code i've shot a video go,back into my video library and look at,how to run spark ads,that walks through that process and,spark ads are actually live tick tocks,that you can then link to the ads on,your ad account and run them,but it's been very time consuming it's,not easy to scale that because it's very,manual it's very labor intensive very,time consuming right and kind of,technical you know how to do it if,you're a newbie you really you know you,can't just pick it up right it takes a,little process there um,and then what what tick tock has done is,the ability on individual accounts in,your settings in your business center to,link your tick tock pro box when you log,in with tick doc that's the profile,but that was if you're just a solo,person running your brand your ad,account and you're just doing everything,yourself but if you're an agency or have,an agency you have multiple media buyers,multiple brands it's not really scalable,so finally tick tock has now released,the ability to link multiple tick-tock,profiles to a business center and then,assign members of that business center,to that profile which then allows them,in every ad account they run in that,business center to use that profile and,grab all the eligible posts to run those,as ads so this is really really really,exciting i know you guys might be,watching it's like not that big of a,deal trust me i've been doing this for a,while this is going to save so much time,to make things so much easier if you're,doing any volume and tick talk,this has been very very frustrating to,you so in this video i want to walk you,through the process of how to link a,tick tock profile,in the app with a business center on the,ad side and then how to use that inside,an ad to basically amplify an existing,tick tock post so let's dive in okay,so i'm going to hit the,handy dandy share screen right here,so if you dive into your business center,so go to business.com go to your,business center let's exit out of these,little guys right here then you're gonna,see down here under assets,uh tick tock accounts so you're gonna,click that tick tock accounts it's gonna,bring you to this page i already linked,my personal profile here the other day,so what you're going to do is click add,tick tock account,and then from here you're going to be,able to request access and select some,permissions,i'm going to collect both of these the,only difference really with this one on,the bottom is you can actually use,live videos as well in the amplification,process and get access to those then i'm,going to click generate qr code now what,i'm going to do here,i'm going to click,iphone pull that in we're going to open,up we're going to go to this is kind of,a dummy kind of research account that we,use double sub marketer i'm going to use,this account for this process because,i've already linked my personal profile,i don't want to link anybody else at the,moment so it's kind of a dummy i'm going,to click discover in the bottom left,okay and then from there i'm going to,click in the top right there is a little,icon with a little scanner,and you can't see it,on here which is weird,but in the very very top right here,there is a little scan icon you're going,to click that scan icon and then what,you can do is come over to the qr code,and you are going to scan it it's going,to zoom in real quick you're going to,zoom back,and then you're going to get this pop-up,and you're going to click authorize,and,it's going to load and it's going to say,boom account authority authorized i'm,going to click ok,and now i'm going to exit out of that by,pulling picture and picture get rid of,the iphone right here,okay now i'm going to click,ok,and there we go 007 marketer is now in,the account now what i'm going to do is,i'm going to click assign member not,sign new member and then you're going to,assign anybody on your,media buying team within your company,that you won't have access to this,account bill to use it for ads you're,

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TikTok Ads Tutorial Shopify Dropshipping ($0 to $100k Month)

so whether you like it or not tic toc,ads have been crushing in the ecom space,lately with not only the paid marketing,side but also the organic side,especially with facebook bands getting,out of hand high cpms and high cost per,clicks tick-tock seems to be the,all-around solution and in this video,i'm going to show you exactly how i,start and run my tick tock ad campaigns,to get sales like you hear in the,background so over the past few months,i've generated quite a lot with tic toc,in terms of revenue and in profit and,this is just one of the stores i'm,currently running and you guys can see,the active visitors we have 1.1 k as,well as 30 000,in sales just for today and here's also,one of the other stores we did around,60k in november and going on into,december we pulled out around 130 000,and this was all about around a 30,margin overall so if you ask me that's,not bad at all this right here is the,store that i pulled off 30 000 just for,today's sales in and you guys can see,the tick tock ads manager we have quite,a lot of campaigns because this product,definitely is in the scaling phase but,putting all this aside let's get right,into the tutorial the first thing you're,required to do is create an actual,account you guys can use the link below,and for the business name we're just,going to pretty much put our business,name i'm just going to put subscribe now,because that's what i recommend you,highly do right now if you're not,already for the industry we're going to,go ahead and put e-commerce and scroll,down all the way to other right here now,for the time zone i'm gonna put los,angeles now this one will defer you want,to put your time zone of course then go,ahead and check this box right here and,click register now after this you should,be taken to a page that looks something,like this so right here you're just,going to fill out your business website,put in your address and all that,information that's going to ask you for,a credit card and all that but once,you're filling all that out you should,land on a page like this so this is an,existing ad account i have obviously,we're going to want to go ahead and,select conversions right here and then,for the campaign name you're going to,put whatever the product name is but i'm,just going to put one for the sake of,this video and then you don't want to,touch any of these these are for,different strategies and actually do use,these options but we're not going to do,that in this case specifically so we're,gonna hit continue right here and once,we are on this page the ad group name is,basically the interest name so whatever,you target let's say you target dog,owners or cat lovers you're gonna put,cat lovers or dog owners or whatever,interest you target but for tick tock,specifically i like to go broad so i'm,going to leave this as broad and then,i'll show you guys how to target,interests later down the line so for the,website we're going to want to create a,tick tock pixel i already have two,pixels right here but if you created a,new ad account you won't have a pixel so,we're going to want to create one and in,order to do that you just want to click,that button click set up web events or,create pixel tick tock pixel click next,and you want to name your pixel i'm,going to put three and then click this,second option right here click shopify,click next and you should be taken to a,different page where you're just going,to spam next a bunch of times so,complete setup and we should be good to,go now in order to install this you can,actually get an app called tick tock on,the shopify app store and then just,pretty much log in with your tick tock,account details now personally on some,of my stores i don't even install pixels,and i just go based off of different,metrics like the ctr cpm cost per click,but if you want to install a pixel you,guys can pretty much do it through,shopify or by installing it with code so,now once our pixel is set up you guys,can go back to the tick tock page right,here open this up and we have our third,pixel that we just created right here,for the optimization of that we want to,click complete payment we don't want any,other people who just go to our site to,add to cart or view the content we want,actual purchasers hence why we choose,this option right here now we want to,scroll down right here and click select,payments and uncheck these two random,ones i mean we don't need panel or news,feed app series we want tick tock that's,where the money is at at the end of the,day for user comments we're going to,turn this off and then for video,download we're going to turn this off as,well now for this option be aware people,can still download your videos so you,want to make sure that you add a,watermark on all your videos before,uploading them or creative type there is,some strategies i use which include this,checked but for this specific testing,strategy we're not going to have this,checked right now so scroll down and for,the location i always start

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TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)

hey there andrew here hope you're all,well today we're going to learn how to,use tiktok ads effectively something i,haven't yet spoken about,on this channel so naturally you're in,for a value-packed one today,last year 74 of marketers,and businesses had no plans to invest,into tick-tock ads according to,a social media marketing industry report,so you're already two steps ahead of,your competition,watching this tutorial we'll be going,over five things today,why should you use tick-tock ads,examples of winning tick-tock ads,account setup tick-tock pixel setup and,creating,your ads as usual i'll leave timestamps,for all five sections for your,convenience and,any tools or resources i mentioned,throughout the video,i'll leave in the description box below,so go ahead and check them out below,so why should we use tik tok ads i mean,there are so many other ad platforms out,there right now,but because tick tock is so new there's,definitely pros and cons but let's go,over why you should use tick tock ads,and i'll be talking to also the,downsides of tick tock ads throughout,the video,arguably one of the biggest reasons,though to use tick tock ads is because,it's currently a,platform that is relevant in the world,of social media marketing it's really,important,to stay ahead of the curve and,experiment,within reason with new tools tick-tock,as is,exactly that it's a new and relevant,platform as of right now,tick tock ads has an extremely engaged,user base but this,may change in the future tick tock was,the most downloaded app on the apple app,store and has 2 billion total downloads,across apple,and google's app store now obviously,this doesn't mean,anything if the users aren't actually,engaged,but 9 out of 10 tick tock users access,the app,on a daily basis and spend on average 52,minutes on the app per day be careful,though because the cost per click of,tick tock ads is extremely high right,now,in comparison to let's say facebook ads,or snapchat ads,so the barrier to entry to just,experiment with tick-tock ads alone,isn't exactly low that being all said,it's worth at the very least,experimenting with tik-tok ads you can,use tick-tock ads to grow your business,get more customers leads or even just,grow your tick-tock profile and get,your engagement and following up in the,next few sections i'll show you a simple,strategy you can use to see if tiktok,ads works for you,and your business okay so before we jump,into creating our tick tock ads,if you're enjoying this video tutorial,so far be sure to give this video a,thumbs up,and also subscribe to this channel if,you're looking for more lessons around,digital marketing e-commerce and general,online business,i've got my phone here and before we,jump into those talk ad creation,i want to go over winning tick tock ads,you know,tick tock ads that actually work well on,my phone here i'll also leave it on,screen so you can,follow along and break down why exactly,these ads,actually work so well so let's start,with the first one and the first one,is a slurpee ad from 7-11 i believe,so as you can see here you've got your,standard,dancing tik-tok here with a brand and,product,integrated into the video so,you can see in the caption they called,it the slurpee,shimmy and the point here is to create a,social dance that gets picked up by,other tick tock users and becomes tied,you know to a product if the dance gets,picked up by a whole load of users well,the product also gets picked up too the,product being a slurpee in this case,if you have the creativity and the moves,you know this is a great way to promote,a brand or product but creating a,dance that goes with it but i know this,isn't for everyone,personally not my cup of tea so let's,move on to the next example,so the next example with this one it's,also straight,pretty straightforward they have,literally just,shown their apparel products overlaid,with a popular song and they've added a,direct,call to action button as part of the ad,which i'll show you how to do,later in this tutorial they have a,buttload of likes,at 200k plus for this specific ad alone,which means they most likely,ran an engagement campaign on tick-tock,but the point here is you don't always,need to have a really fancy you know,dancing tick-tock video to succeed so,this is an example of an ad that works,and it's just a very,simple uh you know apparel video the,next one is,from nike this one's pretty interesting,have you watched this,you know ad loan by itself you're,probably going to wonder,how the heck is this working how does it,drive customers to,buy anything or do anything wouldn't,blame you but,what's going on here is also genius and,can drive virality the goal here is to,get,as many users to repost this as a duet,as you can see here they've reposted it,you know they've got some,engaging dancing going on more people,that repost this as a duet the more,eyeballs,that see this ad and the more traffic,that comes through to your website,so as you can see here with tho

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How To Get US TikTok Ad Account - Target Any Location In the World

what's up guys welcome to another video,in this video i'm going to share with,you how you can create tick-tock ads for,any country in the world so if you are,based in europe and you want to start,advertising on tech talk to people in,the us i'm going to show you exactly how,to get account and surprisingly enough,you do not even need,u.s phone number like more most gurus,tell you to actually get that done on,the other hand if you are based in the,us and you want to start advertising to,uk australia new zealand or wherever,else that video is going to help you get,the accounts you need to do that stay,tuned,welcome back guys welcome to the channel,if you're new here my name is jacob,wikowski and in this channel i document,my journey of starting new dropshipping,stores basically to see if dropshipping,is still alive in 20 and 22. so on the,beginning of this year i decided to,devote most of my time and most of my,money into creating new stores to see,again if it's possible to make money,with drop shipping and to be honest with,you for the first seven months of my,journey i didn't win anything i've lost,over 18 000,probably tested 20 25 different products,nothing worked for me until about four,weeks ago i found first true winning,product that actually brings me,consistent profit and right now i'm,averaging between two to even 500 profit,every single day so this changed a lot,for me now i'm in the phase where i'm,transitioning or scaling,and not only running ads to us-based,customers but now i moved a couple days,ago to uk as well which is doing great,for me but this basically begs the,question,how did i create multiple different,accounts to be able to target multiple,different countries with tiktok because,as you know tick tock only allows you to,target the countries where you are based,or the surrounding countries if you like,however if you're based in europe you,will not be able,by the default to target us-based,customers and vice versa so in this,video i'm going to share with you,exactly how i was able to create,my first us-based account now it's worth,to mention that my very first us-based,account,i didn't create it myself i've actually,paid 50 for it on app work i found one,person who were was basically creating,those accounts and after he created that,account he didn't even needed my,telephone number or he didn't need us,telephone number for to create my,account so,that was pretty interesting to me,because most of gurus on youtube tell,you that you need to have us-based,telephone number and all those different,things to be able to create your account,all i needed to do is to have a vpn and,change my ip to us,and then,basically,go ahead with an email i had and i used,my uk uh telephone number and that,seemed to do the trick so,we're in my computer right now like i,said all you need is vpn and email,address that have not been used with,tiktok yet so,when it comes to vpn i'm using nordvpn,and fun fact you only need it when,creating an account now,after i create the account i've never,used this vpn to login into my account i,logged in from my normal usual,ip address from my internet provider and,i never had any issues so,even if you have to buy a paid version,of nordvpn i think it will cost you,under 10 dollars per month and you only,really need it once you don't need to,keep this subscription to keep logging,into your account so that's what i did,vpn is nord,vpn i'm connected to united states right,now so go ahead and create a new account,so what you need to do is to go to,ticktalk.com forward slash business it,will redirect you to us,page,but you have to have vpn,active and then basically click click on,create new account so this will take you,to a form that you need to fill out with,your details,and again make sure that you have an,email address that have not been used,with tick tock yet,okay so we're on the sign up page so,what you need to do is to just use your,email 123,gmail.com and then from here obviously,choose your password,and then click on send code and this,will send a verification code to this,email address that you have provided so,let's see,all right there's one more step the,verification to see if you're not a,robot,and that's it so let's go ahead,move on to my email and see if we will,received,email from tiktok there it is,go back here,paste,agree to their terms and conditions and,sign up,okay so us is where we want to target,the country that we want to target,industry obviously e-commerce you can,choose any sub-category in here i think,because you will be testing multiple,products anyway so,choose anything business name if you,don't have a business and then i,probably assume that you would be using,your own name,uh right here,okay time zone and telephone number now,i personally left it as a us plus one,code um just to not give tick tock any,i don't know doubt that i'm based in the,uk and then what i did is i simply put,in my,normal uk telephone number here,three oh,there you go and i left th

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Do THIS Before Your Start Running Ads On TikTok!

I recently found myself repeating the,same thing over and over to current,clients as we are expending over to tick,tock as a major ad platform within our,client pool so I'm always repeating the,clients why it's important to have a,full warm-up phase dedicated to warming,up the tick tock pixel because look,reality is most of people going on Tick,Tock right now are not using Tick Tock,as a first platform they've been in the,industry for quite a while and they've,advertised on Facebook and they kind of,Forgotten what time what it was to get,started with Facebook back then so in,today's short and sweet video I want to,talk about why the tick tock pixel,warm-up phase is very important and how,do you want to structure this phase,before you really start running your,Tick Tock ads my name is Justin and I'm,the founder of voicemail media and,e-commerce marketing agency specializing,in elevating thriving Brands by,simplifying e-commerce growth,foreign,so to get straight into it I'll do an,analogy that I I really love telling our,clients so when you first start riding a,bike when you're very young right if you,threw a kid on a bike without any,training wheels there's a very small,chance that they might succeed but,honestly the odds are against them,they're most likely going to be failing,because they have no practice about how,to grasp The Handlebar how to really,pedal the right way how to balance their,weights Etc if we compare that to a,pixel when you first start running ads,the pixel aka the ad platform does not,have any data whatsoever about your,audience so they don't really know who,to go after they don't really know what,this person looks like what they like,what they don't like so they try and,kind of pull everybody around and,chances are they'll fail so the reason,we're doing a pixel warm-up phase is,that when you first make a new pixel,this pixel is empty does not have any,data I've made a video in the past where,what might happen if you start running,ads off the bat and try and go for,purchases as a conversions campaign the,usual outcome of that is that your ads,simply won't spend it so Tick Tock won't,spend anything on your ads because it's,simply too much confused to know what,you want the algorithm to do with this,ad spend which is why you want to start,with a pixel warm-up phase to really,educate the platform about who are your,buyers where do they fit within the,algorithm again where can the algorithm,best find them and you do so by a,gradual warm-up phase so I'm gonna put,on screen right now a screenshot of the,structure we've been following in order,to warm up our clients pixels correctly,so this whole warm-up phase would take,depending on your budget anywhere from,two to four weeks to really get your,pixel warm enough for you to start,running purchases conversions campaign,so for the first week again let's keep,in mind tick docks CBO minimum daily,budget is 50 so you'll want to start,running ads for traffic or video views,and in do so for about seven days just,the first to tell the algorithm hey,those are the type of people that are,most interested in our video type,doesn't mean they're taking action just,means they're showing some signs of,Interest by either liking commenting or,interacting with your videos once this,is done then you switch to the second,phase of your warm-up phase so for the,following seven days which you actually,start for the first time with a,conversion campaign so you'll usually go,with a bit more of a top of funnel event,so that could be add to cart as an,example and your only goal at this stage,is to get 50 conversions within seven,days so for you to get 50 at the carts,within seven days again depending on,your products aov means that you need to,spend a certain level on the platform,for most people the daily minimum budget,of fifty dollars is gonna be enough to,achieve these 50 conversions assuming,you have a good conversion rate on the,website so once you're done and once you,actually have these 50 attributed,conversions then it's a bit of a,conflicting advice online and it'll,depend on the clients honestly that,we're doing this with but either you can,directly switch to a purchase event,right there and already essentially,starts running some conversions,campaigns for purchases or you could go,one step further and actually start,optimizing for initiate checkout for,another seven days so you extend your,warm-up phase by another week and then,once you get 50 initiated checkouts,within that week then you get to 50,purchases I'm actually going to,recommend for the most of you to,actually do this phase where you're,going with traffic or video view,campaigns for seven days then week two,you're going without the cards week,three you're doing initiate checkout in,week four you're actually starting with,your purchases campaigns and again the,sole reason is think of this like a,waterfall or taking somebody and we're,slowly teaching the algorithm we're,slowly removing the training wh

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