how to design your shopify store

having a bad website will kill your,chances of success on shopify even if,you have the best products and ads it's,so much harder to see results with a low,quality store so in this video i'll be,sharing the exact store template that,i'm using right now to generate over a,hundred thousand dollars a month and,i'll be showing you step by step exactly,how to easily build one for yourself if,you're new here my name is jordan and,i'm currently documenting the entire,process of growing my ecommerce brand,with as much transparency as possible so,if you're interested in starting your,own online business make sure to,subscribe for new videos every single,friday also just want to say thank you,guys so much for 50 000 subscribers so,to give back to you guys i'm gonna do,something that i usually don't do i'm,gonna give away a free one-on-one,coaching call to one of you to enter the,giveaway just drop a comment down below,follow me on instagram and dm me when,you're done i'll be announcing the,winner for this next friday anyways,let's get started with the video,first things first here are some live,results that i'm getting with this exact,template so as you can see halfway,through the day i've already done over,2500 in sales and if we look at,yesterday's stats you can see that this,store is averaging around five thousand,dollars a day everybody is always asking,about profit so let's take a look,yesterday i did around fifteen hundred,dollars in profit and today so far,halfway through the day i'm at around,in profit which is close to 30 daily,margin i'm not showing this to brag but,just to prove that this layout is,working today i figured the best way to,explain this would be to make a sample,store that follows this exact template,so that's what i did let's have a look,at that sample store so this is a store,that i created in the home and garden,niche the type of stores that i like to,build to test products look just like,this basically we're building a nice,clean branded store with good logo good,images,multiple collections inside of that,niche high quality products and images,and overall a trustworthy and legitimate,feel i get dms every single day of,people asking me why am i struggling to,see results and then i look at their,store and it looks like this,if you take the time to make a nice,clean branded website seeing success,with ecommerce is going to be so much,easier this kind of store is perfect for,testing products because it is branded,it has a trustworthy feel but it's also,broad enough that you can test a variety,of products without being too,constrained i like to call this kind of,store a hybrid store it basically,bridges the gap between a general and,niche store building a store like this,is really not that difficult so i'm,gonna break down how to do it right now,the first thing that you're gonna need,to come up with is a clean name and logo,to come up with names i highly recommend,you guys check out this tool called lean,domain search basically you can take any,word or phrase that you like and plug it,into here and they're gonna show you,websites that are ready to go that have,this word inside of it so in my case i,used the word flora because it fit,perfectly for the home and garden space,and i scrolled and scrolled until i,found the name flora flow which i really,like all of the names on this website,are available to purchase for the com,domain right away so i would take some,time and try to come up with at least,five phrases that would fit with your,branding so now that you've come up with,a name you need to create a logo now i,know graphic design might be,intimidating to a lot of you but,nowadays there are a ton of tools that,make it incredibly simple one of my,favorite tools to do this is actually,called canva canva has a bunch of these,logo templates already built into the,app and it's actually what i use to,build the flora flow logo you can,literally scroll through their library,and find a clean logo for your brand in,seconds and know this video is not,sponsored by them i just really like,their product so as you can see the,template that i use for the floraflow,logo is right here i literally typed in,flower i looked at the options i found,this one and i just simply typed in the,logo name and then i made it a little,bigger,centered it in the middle and i deleted,the bottom and i made a logo for the,brand in,10 seconds,now look it's going to take you longer,than 10 seconds and you shouldn't rush,the process but i would highly advise,you guys use that tool to build your,logo i'm also a big fan of photoshop for,my brand that i'm running right now i,designed my logo in photoshop but it's a,lot more advanced and not very beginner,friendly once you've got a name and a,logo the next step is to build out a,nice home page for your store now when,you're running ads to this store,typically you're going to send people to,the product pages yeah you might have a,cool product you might have a cool,product page but if your customer starts,browsing around your website and they,get a weird vibe they're not going to,spend money with you and even if they do,the chances of them remembering your,brand and buying again are so slim so,this is the exact layout that i use for,all of my home pages let's break it down,there are a ton of themes to use on,shopify and it can kind of be,overwhelming this store is actually,built on the impulse theme which is by,far one of my favorite paid themes and,if you're looking for a good free theme,i recommend that you guys check out,debutify i've used both of them and,personally i like impulse a little,better but if you're on a low budget,debutify is an amazing option first,things first we need a nice and clean,header try to come up with something,creative that introduces the people to,your brand in a very inviting way now i,could have easily wrote the best,products for your home and garden but i,think it's much better to put something,that has a little bit more flair and,life to it so in this example i put,stylus essentials for the modern home,designed to elevate your lifestyle if,you're struggling with copywriting just,go look at some of the biggest brands,out there in terms of this image and all,the images on the site shopify actually,provides a bunch of really sick free,images and a lot of people don't know,about this so if you go down to image,and you click on change and you go to,free images you can search up almost,anything so in my case i searched up,flower and you'll see that shopify has a,bunch of these really nice high quality,images that they're constantly updating,almost every single week and they're,really fire the next thing i do is,typically put one of our collections on,display in this case it's the best,sellers because those are my favorite,products on the store so i wanted to put,those front and center and when they,click on it you're gonna see that these,are our top selling products and a nice,clean organized page we also give them,an offer with up to fifty 50 off on the,select products and it's just something,that gives them some incentive to click,and start shopping the next thing that i,really like to do is show some type of,mission statement for the brand i think,that this really helps your customers,connect with you and feel like they're a,part of something greater than just,buying a product so you can see what i,put here is that we want to help over 10,000 people create their dream,environment through providing our own,unique products worldwide now this is,going to be different for everybody so,make sure that you come with something,unique for your brand and once again i,just took the image directly from,shopify now the next thing that i threw,in here it was just a promotion you,don't need to have this but i included,it because i thought it looked nice so,you can just see it's 50 off of our,spring and summer collection and then i,just put a little blurb about stay at,home and stay at peace with these,essentials then i put the top selling,products live on display at the front,page of the website so that if they were,scrolling and they saw something that,they wanted to buy they can easily click,and start shopping then i put the,collections so they can browse the,different collections in this case i,only have two sometimes you might have,four or more than that so choose wisely,which ones you want on the page don't,put like 20 collections on the home page,and then i just included one last call,to action just saying your home is your,temple you should treat it like so learn,more which is basically going to take,them to the about us page about what,we're doing so that's pretty much the,exact home page layout that i'm using is,interchangeable across whatever theme,you're using obviously if you do use,impulse it's going to be easier to,follow along with that but the principle,stays the same a good homepage is,essential but it is not the most,important thing the most important thing,above all else is having a good product,page this is where your customers are,going to end up most of the time after,they click on your ad so i'm going to,show you this product page template that,i've been using for two years now that,has worked for me time and time again so,this is my checklist for a high,converting product page by the way i,built this whole entire store and,product page live inside of the crash,course on my software viral vault so if,you're interested in seeing me build,this store live just click the link down,below and you can check that out there,so really to have a good product page,you only need a couple things you need,high quality images a good title correct,pricing that makes sense for the product,a properly formatted description high,quality images in the description and,reviews so this is a sample page i made,for one of the products on this store,this product is called the geo vase it's,basically,these indoor floating terrariums where,you take dirt shells and plants and you,hang it up on your wall i think it looks,pretty cool and it's something that i,would hang up in my office myself so if,we go through the checklist we actually,have everything on this we have a good,title we have high quality images we,have a good description with high,quality grammar we have images in the,description and we have pricing that,makes sense along with product reviews,the way that this page is structured is,really simple so let's break it down the,first thing that i always include is a,headline the way i like to think of this,is trying to sell the product in just,one sentence so think about the main,benefit or thing that this is going to,provide and put that as your headline in,this case i put a unique way to bring,natural beauty to your home you could,say whatever you want for your products,but keep it short and straight to the,point next up i included a gif of the,product being set up to create gifts you,go to a website called giphy or jiffy,y'all can go down below in the comments,let me know how you think that's,pronounced i think that this just makes,the page look much cleaner especially on,mobile because you'll see on mobile it,starts out very visual and then once you,get to the description those images are,gone so we need to have something that,is loud and active and that's why i,include gifs and images in my,description the next thing i include is,some simple text explaining the product,now you don't want to make this long at,all this is about as long as i would,ever let it go typically we want to have,two to three little sections that,explain what this product is make sure,to bold some of the key points as well,because typically that's where people's,eyes are gonna default to and that's,what they're gonna read so even if they,didn't read anything else they're gonna,see that this is the perfect way to,bring life to your home and you can,transform your home's aesthetics with,the help of nature which is exactly what,this product does then i threw in,another image just to close off that,section so next up is the benefits,section the way i like to think of this,is if you are a door-to-door salesman,and you had to think of four things to,sell this product on what would they be,you need to write out those benefits,very clearly it's very important to,understand that we're not selling the,features of this product we're selling,the benefits that they're gonna get from,using it so in this case i could have,easily said,hang your plants from the wall,3m adhesive to stick to the wall,hexagon design but i tried to take it,and describe benefits that make the,product stand out and allow the customer,to understand why they should use it so,in this case i talk about achieving,tranquility basically that this product,is going to help them be zen and calm,down i talk about how this product will,become a centerpiece inside of their,house i talk about how they could design,their own masterpiece because it is a,terrarium so they can add their own,stuff in there and lastly i just put,that it's the ultimate choice out of the,four this is probably the weakest one,but it's still better than saying this,will look good on your wall after every,bullet point i add just a little one,sentence explanation going a little,further on that point and then we finish,out the page with another nice and clean,image as you can see at the bottom of,the page i just included some reviews,directly from aliexpress and that's,pretty much the exact product page,layout there's a couple extra things i,added on there to help me make a little,bit more money we'll talk about those,and then we'll finish up the video the,first thing i added is called quantity,breaks this is basically a discount,incentivizing them to buy multiple,products this works extremely well and,allows you to make a lot more money per,sale i also added a sticky add to cart,button which basically means while,they're scrolling on the website at any,point in time they can click buy it now,and get taken directly to the cart,inside of the cart i simply added a,countdown timer just for a small sense,of urgency and i added that upsell in,there again just so they can see that if,they add one more they're gonna get that,discount that's pretty much all there is,to it if you're still confused about all,this like i said before if you want to,see me building this store step by step,it's about an hour long video the link,for that is going to be down below thank,you guys so much for watching this video,i hope that you found some value from it,and just one more time thank you guys so,much for getting me to 50 000,subscribers i've been doing youtube ever,since i was a little kid and this was,always a goal that i had so let's,continue on to that road to 100k new,videos dropping every single friday hope,you have an amazing weekend and i'll see,you in the next video peace

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