who are the dancers in the tiktok ads

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Best TikTok Ad/Brand Campaigns You Should Know

hey everyone welcome back to filmora mvp,youtube channel today we will introduce,you to top 10 tick tock ads tick tock,brand campaigns examples worth looking,at,then let's get started,netflix wins with user generated content,netflix is the second most followed,brand on tick tock it has a massive pool,of original content such as interviews,with actors humorous skits and video,clips from the latest shows,averagely three posts per day gain over,1 million followers monthly their user,generated content has worked very well,the hashtag what's your power ar branded,effect got used by over 112 000 people,it is likely the most significant amount,of ugc for any brand on tick tock so far,elf cosmetics sets trends with tick tock,live,cosmetic brand elf is a front runner in,the best beauty brands on successful,tick tock campaign examples it is one of,the first beauty brands to market,through tiktok the beauty brand recently,created an nft collection that promotes,cryptocurrency and the group launched,its twitch channel,amazon track sales through tick tock,ambassadors,amazon is the third most hashtag,challenge brand on tick tock they,recognize influencers potential which is,why they partnered with over 40 micro,and mega influencers in a single amazon,fashion campaign as one of the best,tiktok campaign ideas to carry their,hashtag pajamajam challenge to the next,level,gymshark sets the bar for fitness on,tiktok as an early adopter,the brand posts high quality videos,consistently and has a good,understanding of its audience's desire,it shares workout videos motivational,content and a solid mix of memes which,have helped them earn over 3.3 million,fans on tick tock,marc jacobs perfects tick-tock duets,marc jacobs mastered the art of,tick-tock duets and tick-tock brand,campaigns and propelled it to be one of,the most followed brands on tick-tock,the company launched branded hashtag,challenges in the form of tick-tock,adverts and each time the tock duet,feature is utilized their hashtag,perfect as i am campaign which,constituted duets with ricky thompson,and other three influencers in summer,2020 end it with 10.4 billion views the,challenge aimed at encouraging self-love,celebrating pride and individuality,three massive tick-tock influencers jojo,siwa bretman rock and ricky thompson,were featured,over 13.7 billion views and more than 2,000 ugc accumulated from their campaigns,duncan warms up to gen z with charlie,dimigio,duncan is undoubtedly one of the best,food brands on tiktok it has more than,21 million likes and over 3 million,followers its popularity with gen z on,tick tock comes from their endorsement,with tick tock star charlie demilio in a,smart move a long-term sponsorship with,charlie solidified their influence since,she was already a proud duncan patron,duncan beverages appeared in over 120 of,her tick tocks mostly unsponsored,products,flighthouse is a content powerhouse,the most followed brand account on tick,tock is flighthouse running one of the,successful tick tock campaigns it has,over 30 million followers and it,specializes in producing viral social,media content especially on tick tock,videos from this brand have more likes,than any other branded account ranking,it fourth amongst the most linked,accounts on tick tock for comparison,flighthouse has over 1 billion more,likes than michael lee a tick tock star,with 50 million followers so far,flighthouse has produced 4 300 tick,tocks a greater content volume than any,other brand on the app,readable bolsters brand awareness with,suspenseful footage,red bull is one of the largest branded,content producers with over 2,60 videos which is much higher than,charlie dimiglio and addison ray its,consistent unique and humorous content,helped the brand receive around 1.2,million likes on tick tock every month,they share a hilarious flop for every,terrifying trick,the trick has far been effective at,ensuring their audiences still has,attention for them,blue diamond almonds shows brand it's,not too late to try tiktok blue diamond,almonds brand hasn't been presented on,tiktok till june 2021 this time they,launched an enticing food challenge that,highlighted their new line of spicy,almonds after partnering with three food,influencers the hashtag 28 extremes,challenge got promoted the sponsored,video with food creator at colin creates,received 322 likes and over 10.1 million,views thus becoming his most viewed,video ever so far it has received over,11.6 billion views,dick's sporting goods makes a game time,decision with tick-tock ad features,dick's sporting goods does not have the,most considerable tick-tock presence as,it only has around 42 100 followers,until they launched their first branded,hashtag challenge hashtag new fit felin,involved six influencers and inspired,1136 pieces of ugc it came to pass,without using any branded effects they,utilized tic tock's branded effect,option during their second campaign,welcome back the campaign had,accumulated 7020 ugc despite being

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TIK TOK ADS

TIK TOK ADS

What the f-,Move, Momo. I'm not in the mood.,I didn't want to have to make this video. Okay. I'm just minding my own business on YouTube...,What the freak is thi-,Let me watch a little Vsauce.,Michael here. It doesn't who I watch, what I watch or when I watch it.,Tik Tok will make itself known. With the sergeants...,Of these "so called" TIK TOK ads,,You know, I heard a little bit at first, you know.,"I got a Tik Tok ad, what the freak." Whoa, anybody getting a lot of Tic Tac ads recently?,I said TIC TAC ads. (laughs).,I thought it was just some isolated cases, you know.,But then I start getting hit with 'em.,I don't need a 14-year-old twerking when I'm trying to watch Vsauce!!,First, we had musical.ly,,and I've already proven I would have been the best musical.ly-er.,I dropped my phone.,I-I dropped my pho -,But this Tik Tok,,Its's going to the next level. And I thought, since Tik Tok want to make itself known in my life,,"I'mma just beat it to the punch.",We're gonna do a WHOLE video on Tik Tok.,Now before this video even starts,,Listen, if you're a Tik Tok user, I ain't calling you,,cringe. I mean, first of all, let's not act like I've never done anything cringe.,*Look at the top of his head!*,lady shows HUGE baldspot,laughing,why the music come all hard like, Somebody please. End my suffering.,Where are your parents?,Where...are your parents?,Parents, this is why kids don't need iPhones. I remember,,I was growing up. The first iPhone came out.,I wanted one so freaking bad like, "Mom, it plays music, too!" Remember how revolutionary that was?,You know what my mom got me?,I still got it.,Hold on a second., Look at this! You see this? You freaking see this?! A Boost Mobile.,This thing couldn't play music!,I couldn't play Tap Tap Revenge with this! But most importantly, I wasn't able to make,Musical.ly or Tik Tok videos with it.,Now, those things weren't out yet, but you get my point.,Plus, you know when I was on the phone with somebody and I got mad? (example) "'Tchu' you mean you ain't coming over, girl? I bought the popcorn!,Oh, okay." (slams phone shut),(another example) "Oh, so your mom said you can't come to the movies tonight?,Yeah, hold up--" Even though you said in the second period that we were gonna go see Saw tonight.",Nah (x3), don't even worry about--". You can't do that with iPhones.,Now, she goes by,"Twerk Queen". Tell me this girl ain't fourteen. "Twerk Queen"...,I respect ya hustle,,Get ya followers, girl!,All I'm saying is, let me catch my daughter doing something like this. She-- (starts laughing), She gon' be in her room.,She gon' be like, ,Twerk. Twerk. Twerk. (laughs),The door gon' open.(laughs),What the freak are--,Daddy... I was--,(slapping over music) ~I gotta hit that street, you gotta watch it...~,Freakin' get her in a headlock like this. "Oh, so you want to make videos, huh?",I mean if you're freaking 18 and older and you want to twerk on apps,,fine. This... Tik Tok, can we, like, not promote the 12 year olds?,Whoa! Whoa there, Nelly.,(wheezing laughter),Tik Tok, look what you're doing to our children.,My man at the bus stop, clearly,,uncomfortable making this video. Clearly!,But he feels pressured.,He knows that if he doesn't do the Tik Tok videos, he's gonna get ridiculed in class. So he's getting his daily Tik Tok--,Daily dose of Tik Tok-ing at the bus stop this morning, looking around making sure...,Put that tongue away, young fellow. Put it away.,Nah, this man got a full beard. This man got a whole,beard. Ain't no excuses for you.,I don't want to see no cringe from you, sir. I don't want to see it.,You know what, I'mma let that one slide.That was funny.,cory turns emo,You know,,For... there's some that I'm like, "You know, okay, whatever.",It's like if somebody want to get up there and, like, just voiceover some, that's cool. If we could just,,categorize the Tik Tok cringe. At the top,,it will be like... the twelve-year-old twerking, and then we got the ones where it's like, they,pretendin' to be ugly, they'd be like,,"Uugh my skin is so.. ugh acne.",Then they do a little reveal, you know, and they be like, (breathing),(*whispering seductively* ughhh, ohhh yeahh I'm so freakin' hot now.,that I wiped this lotion off my face.),Then we got the ones where, like, they're doing the memes, and,,those aren't bad.,And then I feel like the ones at the bottom where they're literally just singing and they're not doing nothin' extra.,Okay, maybe they just want to voiceover somethin'.,That's cool!,But why the only ads that I get personally, got me on the freakin FBI--,FBI: FBI OPEN UP!!!,*loud explosions, gunshots*,(while tapping) Yeah, I'm trans, I figured.,Yeah, you call me a girl, well I'm triggered,Takin' note, 'cause I'm a-glow...,I got a thousand fans and no you don't.,CORY: I actually have over three mil-,She don't even know the words!! Watch her mouth.,If you're gonna have a song playing, SING THE SONG!,SING IT! At least SING! Don't let the song play while you just-,No.....,This is

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How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock  ads we're going to go into shopify we're going  ,to link our store we're going to make sure the  pixel is set up properly we're going to make  ,sure that you can get amazing tick-tock results  for those that are new to the channel i'm davey  ,foggerty my shopify stores have done over 400  million dollars in sales in just four years tick  ,tock ads is the new kid on the blog usually we're  heavily reliant on facebook because it's such an  ,incredible marketing tool but lots of people are  getting heaps of success with the new entertaining  ,nature of tick tock ads so it might be perfect  for your brand this video is perfect for beginners  ,we're not going to skip any steps but i'm also  going to go into some advanced things around  ,content because that is so important to make sure  that you make tick tock ads work the first step  ,you're going to want to do is set up your shopify  store if you haven't set up your shopify store  ,just pause the video click the link in my bio and  set it up now we've got one set up through our  ,lemon scrub series so it's got most of the things  ready we're just going to make sure that we set up  ,tiktok properly so the pixel is firing once you're  in shopify the best way to go is go into apps and  ,just write in tiktok simply download the official  tiktok app and click add sales channel this is the  ,exact same as facebook nowadays this will bring  up this little tick tock section down on the left  ,hand store of your shopify store if you don't have  shopify still carry on watching we're going to get  ,into the nitty gritty in a second once this is set  up we can click this section here setting up the  ,pixel the next step you can see that it's saying  connect tick tock for business this is where you  ,need a new tick tock account already have a tick  tock business account you can just click connect  ,but today we're gonna have to create a brand new  one so i'm just gonna click create new at the top  ,enter my email address get the verification code  sent into the verification code here agree to  ,terms and conditions and just click sign up you  can click connect down the bottom right and that's  ,now created an ads manager business manager under  that email we can click create new ad account and  ,we can select the country and the currency that we  want to be built in this is generally the region  ,that you want to be targeting change the business  name to something a little bit simpler click sign  ,up and connect you'll come to this data sharing  section which we've touched on a few times in my  ,previous episodes just click enhanced or maximum  providing you've got the terms and conditions set  ,up for something and then click confirm maximum  is obviously preferred this is how shopify shares  ,data with ticktock this is referred to as capi  which is a partnership between shopify and the  ,advertising platform click set up enter your final  details make sure you connect automatic payment  ,click confirm and you should be ready to go now  to create tick-tock ads we're actually going to  ,have to go back to the tick-tock ads manager so  we can go ads.tichtalk.com you can see that our  ,ad account has already been created to make sure  that we do have the pixel set up properly what i  ,do recommend is going to your website and just  like facebook there's something called tic toc  ,pixel helper and it's a chrome extension that you  can download and check if your pixel is firing  ,on your website if it's not you may need to go  and fix that initially just download the chrome  ,extension and you can see that our tick tock pixel  is set up here shopify set it up for us and it  ,should be firing this is a page view because we're  on a page when you add a product to cart it should  ,fire the add to cart pixel or if someone purchases  you can test a purchase and it will also fire that  ,pixel in the exact right way so now we're in  the tiktok ads account we can go ahead and  ,create our first campaign campaign structures  are really important to talk about it's what  ,separates good advertisers from bad advertisers  that alongside really effective marketing content  ,the basic structure is you have a campaign which  is what objective you are striving for if you've  ,got something like a real estate business  it might be leads you're trying to collect  ,leads but we've got a e-commerce business  so we want to get purchases then you've  ,got the ad set level which is basically the  targeting that you're setting up to complete  ,that campaign objective then finally you've got  your ads that live within each of those ad sets  ,these ads are different creative types that  you think are going to convert your customer  ,so head to campaign when you're in campaign all  you need to do is click create here and you'll set  ,up your first campaign you'll get prompted with  two options you've got simplified mode and custom  ,mode we're going to w

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WHY You're Getting SO MANY TIKTOK ADS | EXPLAINED

WHY You're Getting SO MANY TIKTOK ADS | EXPLAINED

that's right guys all you have to do to,stop tic toc ads from playing forever is,don't you go and surfing on the Internet,hello my fellow Internet Explorer's my,name is Mason and welcome back to the,world wide web today on our online,adventures today I can't even finish my,intro correctly because I am so,irrationally excited for what we're,gonna talk about today I cannot wait to,fill in this video so as most of you,probably know already there's been one,particular app that's been taking over,the world recently and that app is,called tick tock now if you've never,heard of tick tock that would be a,little surprising but just in case you,haven't it's an app where users can,share short little videos of themselves,set to music or other soundtracks that,they can post for the whole world to see,despite tic TOCs massive popularity,though it's gotten a lot of backlash,recently for something I'm sure most of,you are familiar with which is they're,very aggressive ad campaign which has,left a lot of people wondering why on,earth is every single YouTube ad I see,an ad for tick tock and I myself was,very confused by this as an avid YouTube,viewer I was curious as to why I was,getting the same ads over and over and,over again and curious as to where this,app tick tock even came from so I did a,little bit of research and found out a,ton of information on why tick tock is,marketing their apps so heavily right,now and what their long-term goals might,be to grow the application and that,information is what I'm about to share,with you right now,so tick tock was launched in September,of 2016 under the Chinese name Julian,and it was later introduced to overseas,markets under the name,tick tock it was launched by a company,called bite dance which was founded in,2012 and is responsible for three other,major social media application although,largely unknown to Western markets by,dance is one of the largest startups in,the world right now although it's,private it was recently valued at over,75 billion dollars and to give you a bit,of a reference for that uber is valued,at 75 billion dollars right now so this,startup is about the same size as uber,which means it's about 1/10 the size of,Apple and Amazon although it was not,originally backed by me,investors buy dances success can largely,be attributed to its cutting edge,artificial intelligence technology which,it uses in all of its apps to help,customize the apps to the users and help,them grow internationally,so after tik-tok was founded its,popularity quickly skyrocketed in China,and across the world,tik-tok is getting massive global,traction in the first half of this year,it was the number one download in the,App Store worldwide beating out other,behemoths like YouTube whatsapp,Instagram and Facebook the fight dance,wanted to grow Tik Tok even further and,looking around it found that musically,it was a very compatible app to the,long-term goals of bike dance and so in,September of 2017 bite dance actually,purchased musically for 1 billion,dollars to merge it eventually with Tik,Tok to create a super app so bite is,kept its purchase separate from Tik Tok,for a while but in August of 2018 the,two merged together under the name Tik,Tok,which means musically is no longer,existing under its previous name and,that's essentially where we stand today,with tik toks popularity still going off,the charts and musically nowhere to be,found,but alongside its own popularity as a,social media mogul Tik Tok also became,very popular for the wrong reasons when,its advertising campaign started to get,really out of hand and I mean people are,complaining that every single ad they,watched on YouTube Facebook and other,sites were just being dominated by Tik,Tok over and over again these freaking,like they boom Balaji throughout the,whole of Facebook it's getting to the,point where every time I frickin get,done with you snapchat at least have,seen the 10 tik-tok ads and that's what,I want to talk about today but first I,think it's really important to give kind,of a general overview of how advertising,on social media works so you can better,understand the strategies that tik-tok,individually is employing to make sure,that it's app continues to grow so,basically what companies do to advertise,on social media platforms is along with,creating an ad campaign of course to,post on the site they also set a budget,of how much they're willing to spend on,advertisements on that site the social,media platform in the company then set a,rate on how much the company should be,spending every time one of their ads is,run so for example every time someone,on a YouTube video how much does that,company have to pay the social media,platform for their ad to be run on that,video once that rate is determined then,that is factored into the budget to,determine just how much that company is,going to be spending for all their ads,to be run the ad campaigns are then,delivered to the social media platform,and they're disseminated acro

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Sell products with TikTok Ads - No Dancing Required - With Lazar Zepinic

Sell products with TikTok Ads - No Dancing Required - With Lazar Zepinic

welcome to the wizards of ecom your no,fluff playbook for online success each,episode is fully packed with actionable,tactics you can implement in your,business right now take your life to a,higher level and excel in your online,success it's time to work on you and,your business let's do this,welcome back to the wizards of econ,podcast this is episode number 148 my,name is carlos alvarez and i will be,your host for the show on today's,episode we have an amazing guest i know,i say that all the time but this guy is,truly amazing lazar,i almost tried to do it lazar zephinik,of seller's alley welcome to the show,lazar,thank you so much for having me here,lasar you,are brilliant when it comes to amazon,ppc you've said some things that have to,do with dsp and blogs and like just i'm,sorry amazon attribution and blogs and,like all this stuff that's like really,blown my mind every time i hear you talk,um today though,we're gonna talk about your dancing,skills on tiktok no we're gonna talk,about tick tock,and,you recently presented via zoom,to the wizards of amazon meetup group,on this topic and it blew everyone away,i believe even noemi the co-host i,believe she may have even reached out to,to your agency like,on the subject so today we're going to,talk about that since you do a lot more,than just tick tock dancing,since you do a lot more than just tick,tock ass which is good to be honest like,i'm not a really good dancer like if,my money like relies on my dancing,skills like i would probably be broke,oh no i would be broker than you no,doubt,the since you do a lot more than that,i wanted to touch a bit like you're,you're learning of how to really master,tick-tock ads or navigated in a,profitable way you didn't just wake up,and decide that you're gonna do,tick-tock ads you have previous ad,experience can you,for people listening to this and just,because we're not going to touch on this,a lot and i don't want at the end,everyone say oh lazarus the tick tock,guy so like what,give me some background on like sort of,your love affair with ppc and ads and,all this other stuff and how that gets,into tick-tock oh my god just let you,know like that your podcast is so short,comparing to my,my story about ppc and advertising,because like i started 12 years ago or,so maybe even more now um i i'm from,belgrade serbia and like i started like,in local companies doing like all,different kinds of advertising like from,from tv radio and so on and uh at one,point we hired like external company to,do google ads for us,and they they they were sending me a,bunch of reports you know like like cpc,cpm like,like,roasts and that kind of stuff i'm like,what the hell is that and i didn't have,a clue what what like all of the,abbreviations meant so i was like maybe,i should visit the agency and like check,what they're doing,so they can explain the reporting like i,i cannot like manage something if you if,you cannot measure it so you know the,saying and i i went there,and i fell in love like on day one and,like i started doing google as as i said,like maybe 12 13 years ago,my journey with advertising and,companies that i worked for is pretty,long and i worked for a couple of like,different companies like,made,ads for literally every content,including like,um like one of the funniest places is,svalbard i don't know if you know where,is that like it's up north,for everybody it's up north i was,selling like,um,equipment for phones for for,for small barn so yeah like to the south,like probably to south africa and like,something like that and like uh i,started doing amazon advertising maybe,not six or seven years ago,i became part of amazon ppc consultants,one color group,um,and,from there like i i used to work for one,pretty solid size uh eight figure seller,as a head of advertising and from there,i started my own agency like two and a,half almost three years ago and that,like escalated quickly,so it's a team of 140 people now,and they're they're not only for,advertising like we do a lot of other,stuff like we do a lot of staffing and,for other e-commerces and so on,but like this year what what happened,like what's what was pretty interesting,like um,tiktok had some problems in in the,states you know like as a chinese,company and so on and uh but and i was,thinking like this,this like app is so viral and like,everybody loves it you cannot like ban,something that is that viral and that,everybody loves and at that point tick,tock had more than 800 million users,so,all of a sudden a friend of mine that,used to work for adroll europe like the,senior manager there decided to move to,work for tick tock and i was like,patrick listen i i want to meet somebody,from tick tock i'm really super,interested in tick tock and he was like,yeah sure let's do it so what he did he,introduced me to general manager of,tiktok europe and i was like okay this,is like maybe above like my expectations,but what what happened next we ended up,signing a bunch of contracts and,p

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How I Create VIRAL Video ads from TikTok (EASY!)

How I Create VIRAL Video ads from TikTok (EASY!)

no that's not what we're doing here,today,today is about viral tick-tock,and utilizing the viral videos from,tik-tok to run as good compelling ads,ads that is shareable likable,viral by going to tick-tock to get ideas,now this,is a new technique that i've been,utilizing and i wanted to be able to,share with you how you can actually,utilize tick-tock,without the fancy or weird dancing i,don't know about you but those kind of,movements,make me really uncomfortable but i'm,going to be showing you how you can be,able to use tick-tock,without the silly moves without the the,the all the fancy production without any,of that,you're gonna be able to see why by the,end of this video there's,just so much opportunity on tick tock,right now not by posting the videos,but by getting ideas and creatives from,tik tok,and how you can extract that and utilize,that in your market,even if you could be in a serious market,even if you could be in,plastic surgery you could be in real,estate by the end of this video you're,going to be able to see how you can,utilize tick-tock,to get one of the best most compelling,viral video ideas,that can be utilized in your ads and i'm,gonna be showing you behind the scenes,to a coaching call that i did to show,you how you two,will be able to do that,one of the things to give you guys a,glimpse before i even begin,is basically add creatives creating ads,that's more interesting,more engaging um and one hack,that i have been utilizing to create,more effective,and engaging ads is basically this one,of the things that i've been doing is,i have been going on tick tock to see,different,music videos that is viral so what does,that mean it means that i would go on,tick tock,to look at videos that's being served to,me on my,for you page okay the for you page is,like the instagram explorer page it's,like the facebook watch,it's the the algorithm feeding you what,they think,you would be interested in what i would,recommend if you're not active on tick,tock,just follow a bunch of people in your,market in industry and,because of that tick tock will start to,see what it is that you like,and they'll try to serve you more of the,stuff based on what they think you like,one thing that i realized made it good,is that it gives us,a framework to see what,is converting and what works and you,will see,that on tick tock there are a lot of,people in serious markets,plastic surgeons chiropractors,that is crushing it on tick-tock not by,doing,stupid dance moves but by creating,content,that is relevant to their market but,my my goal for you guys here is to help,you,walk away from today's session with,one great ad utilizing the framework,that i'm literally using right now based,on,like literally how i spent my day today,okay so choose your character is where,you know it's got a lot of different,themes to it it could be like different,different bartenders different work from,home moms,different ways to wear your mask but the,theme of it,and based on the song it sounds like you,know choose your character so,the market that i'm in it's like you,know choose your marketing guru right,choose your,the style that that resonates with you,okay so this is something that i've been,working on,a lot which is basically not not about,creating videos on tick tock,but rather use utilizing tick-tock,music and themes that is,proven to be viral and shareable and,engaging,and utilizing that as an ad,so how can i connect it to my offer so,if the video is,on choose your guru types i'm gonna,think about what's the story because,that this video is gonna be posted on,facebook when people are scrolling,this is what stops the school this is a,great scroll stopper,but on its own it's not gonna make money,so how can it make money it can make,money,if we can link it with the offer well so,how can we,link this to the offer by having a story,so imagine if somebody is scrolling on,facebook,and they're scrolling scrolling,scrolling and all of a sudden they see,that ad,which is this 15 second choose your guru,video so,it's a great pattern interrupt they're,watching this video,they're engaged but it doesn't mean,anything so now what i need to do next,is to think about what's the right up,and what's the story that connects to,this hook,so for example if the hook is having,different type of gurus,the story would be ultimately there are,a lot of different,teachers and gurus and marketers out,there with different personality types,and you gotta find a method that,resonates with who you are your,personality,and double down on that okay so so that,could be the story,right we all have our own unique way,that could be polarizing,that could be eccentric that could be,weird that could be funny,so that's a story right many different,type of guru types and,i would love to be able to help you tell,that story,that angle in a unique way that,fits your character and if you would,love to be able to do this,in a way that is authentic that is true,to you,then right offer call to

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TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)

TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)

hey there andrew here hope you're all,well today we're going to learn how to,use tiktok ads effectively something i,haven't yet spoken about,on this channel so naturally you're in,for a value-packed one today,last year 74 of marketers,and businesses had no plans to invest,into tick-tock ads according to,a social media marketing industry report,so you're already two steps ahead of,your competition,watching this tutorial we'll be going,over five things today,why should you use tick-tock ads,examples of winning tick-tock ads,account setup tick-tock pixel setup and,creating,your ads as usual i'll leave timestamps,for all five sections for your,convenience and,any tools or resources i mentioned,throughout the video,i'll leave in the description box below,so go ahead and check them out below,so why should we use tik tok ads i mean,there are so many other ad platforms out,there right now,but because tick tock is so new there's,definitely pros and cons but let's go,over why you should use tick tock ads,and i'll be talking to also the,downsides of tick tock ads throughout,the video,arguably one of the biggest reasons,though to use tick tock ads is because,it's currently a,platform that is relevant in the world,of social media marketing it's really,important,to stay ahead of the curve and,experiment,within reason with new tools tick-tock,as is,exactly that it's a new and relevant,platform as of right now,tick tock ads has an extremely engaged,user base but this,may change in the future tick tock was,the most downloaded app on the apple app,store and has 2 billion total downloads,across apple,and google's app store now obviously,this doesn't mean,anything if the users aren't actually,engaged,but 9 out of 10 tick tock users access,the app,on a daily basis and spend on average 52,minutes on the app per day be careful,though because the cost per click of,tick tock ads is extremely high right,now,in comparison to let's say facebook ads,or snapchat ads,so the barrier to entry to just,experiment with tick-tock ads alone,isn't exactly low that being all said,it's worth at the very least,experimenting with tik-tok ads you can,use tick-tock ads to grow your business,get more customers leads or even just,grow your tick-tock profile and get,your engagement and following up in the,next few sections i'll show you a simple,strategy you can use to see if tiktok,ads works for you,and your business okay so before we jump,into creating our tick tock ads,if you're enjoying this video tutorial,so far be sure to give this video a,thumbs up,and also subscribe to this channel if,you're looking for more lessons around,digital marketing e-commerce and general,online business,i've got my phone here and before we,jump into those talk ad creation,i want to go over winning tick tock ads,you know,tick tock ads that actually work well on,my phone here i'll also leave it on,screen so you can,follow along and break down why exactly,these ads,actually work so well so let's start,with the first one and the first one,is a slurpee ad from 7-11 i believe,so as you can see here you've got your,standard,dancing tik-tok here with a brand and,product,integrated into the video so,you can see in the caption they called,it the slurpee,shimmy and the point here is to create a,social dance that gets picked up by,other tick tock users and becomes tied,you know to a product if the dance gets,picked up by a whole load of users well,the product also gets picked up too the,product being a slurpee in this case,if you have the creativity and the moves,you know this is a great way to promote,a brand or product but creating a,dance that goes with it but i know this,isn't for everyone,personally not my cup of tea so let's,move on to the next example,so the next example with this one it's,also straight,pretty straightforward they have,literally just,shown their apparel products overlaid,with a popular song and they've added a,direct,call to action button as part of the ad,which i'll show you how to do,later in this tutorial they have a,buttload of likes,at 200k plus for this specific ad alone,which means they most likely,ran an engagement campaign on tick-tock,but the point here is you don't always,need to have a really fancy you know,dancing tick-tock video to succeed so,this is an example of an ad that works,and it's just a very,simple uh you know apparel video the,next one is,from nike this one's pretty interesting,have you watched this,you know ad loan by itself you're,probably going to wonder,how the heck is this working how does it,drive customers to,buy anything or do anything wouldn't,blame you but,what's going on here is also genius and,can drive virality the goal here is to,get,as many users to repost this as a duet,as you can see here they've reposted it,you know they've got some,engaging dancing going on more people,that repost this as a duet the more,eyeballs,that see this ad and the more traffic,that comes through to your website,so as you can see here with tho

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10 Tips For Creating Winning TikTok Ads That CONVERT

10 Tips For Creating Winning TikTok Ads That CONVERT

you see willoughby there's a certain art,to crafting high converting ads you,start with a mesmerizing hook that,captivates the mere mortals you follow,that with tantalizing benefits or a,problem that is commonplace among the,peasants after doing the proper research,you see there's a kind of dance uh,tango if you will to have the right,amount of benefits without appearing too,salesy and you must wrap up the entire,ad and stick the landing with a,jaw-dropping call to action that has the,peasants swarming onto your website like,a moth,to flame,enough dilly-dallying old sport let's,get into my top 10 mesmerizing tips for,creating high converting tick tock cats,starting with having an amazing hook if,you want a team of experts to help you,find winning products build your website,create your ads and manage your ads,until we scale to one grand a day or,more then book a call in the link in,description with my agency blue ocean,digital just in the past week one of our,media buyers took a brand new store from,zero to 15 grand a day so if anyone,tells you that dropshipping aren't tank,talk ads is dead they're probably a,hater or your parents so click the link,in the description if you're interested,now the reason why you split test the,hook the most is because 80 of people,will see the first three to five seconds,of your ad but after that it's a,free-for-all most people are gonna keep,swiping they're gonna go check out some,other stuff they're gonna get a text,from their mother they're gonna forget,what they're doing so you really need to,put a lot of emphasis when you're,testing a product to split test at least,three different hooks that's personally,what we do at my agency to get different,clips different text benefits or,different length clips to see what,converts the best because it's amazing,just going through today if you review,your ad accounts you'll notice that one,hook typically always will outperform,all the other ones and it's a dramatic,difference now a lot of people confuse a,good hook with being something that's,clickbaity but that's not the case you,want to have a hook that is directly,speaking to your target audience you,don't have a generic hook like i just,caught my dad cheating on my mom and i,bought this product to get back on him,on his own credit card no that makes,absolutely no sense and you will see,people like that where they try to,create an ad that is entertaining and,it's for everybody but those don't,convert they get clicks they never get,conversions so i would recommend with,your hook to think about either the main,problem a statistic related to your,product or just the main benefit that,people can get from your product that,will keep them interested and wanting to,learn more so let's review some ads for,this laser toy for cats as you can see,the opening hook is instantly turned any,lazy chubby cat into a panther that,catches people's attention like wait how,the hell do i actually do that and,that's what you're really trying to get,the effect of for your target audience,this isn't supposed to be a hook that,captures everyone's attention because if,you don't have a cat you're probably,gonna keep scrolling and that's,perfectly fine you're not trying to get,that audience but as you can see right,here we got a clip of this laser moving,now i would say that hook actually the,clip wasn't great because it doesn't,show a cat sprawling around so this is,why you always will test different clips,but stay with the same text benefits so,let's check out the other two ads here,and see if we actually made some changes,to the clip so we had the same text,benefit we had a good in agreement here,okay so we have this hook it's still,showcasing the product but again it,doesn't have a clip of the cat and these,are ads that have not yet been approved,now let's see the hook over here,and there we go we got some cats moving,i know the quality is not great because,it's google drive so everything's a,little blurry but now you see a bunch of,clips of cats moving along with this,laser product and i can guarantee that,this will definitely convert the best,compared to just a static shot of the,product and that's why you have to test,different clips for that hook so 9 out,of 10 times the best hook you're going,to actually find for your product is,going to be the main headline the main,benefit of your product that captures,people's attention so i really feel like,the text benefit on that product was,really solid it was just the clip that,needs to be changed around and i would,say the final thing i would recommend in,your hooks is to showcase the product in,the first couple seconds that way people,actually know what the ad or video is,gonna be about however if the hook,you're trying is the problem then yes in,that case you could have someone maybe,stumbling around in their kitchen like,oh my god i can't clean all these plates,but now next clip this product has just,appeared out of nowhere and it can clean,all of your pla

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