What the f-,Move, Momo. I'm not in the mood.,I didn't want to have to make this video. Okay. I'm just minding my own business on YouTube...,What the freak is thi-,Let me watch a little Vsauce.,Michael here. It doesn't who I watch, what I watch or when I watch it.,Tik Tok will make itself known. With the sergeants...,Of these "so called" TIK TOK ads,,You know, I heard a little bit at first, you know.,"I got a Tik Tok ad, what the freak." Whoa, anybody getting a lot of Tic Tac ads recently?,I said TIC TAC ads. (laughs).,I thought it was just some isolated cases, you know.,But then I start getting hit with 'em.,I don't need a 14-year-old twerking when I'm trying to watch Vsauce!!,First, we had musical.ly,,and I've already proven I would have been the best musical.ly-er.,I dropped my phone.,I-I dropped my pho -,But this Tik Tok,,Its's going to the next level. And I thought, since Tik Tok want to make itself known in my life,,"I'mma just beat it to the punch.",We're gonna do a WHOLE video on Tik Tok.,Now before this video even starts,,Listen, if you're a Tik Tok user, I ain't calling you,,cringe. I mean, first of all, let's not act like I've never done anything cringe.,*Look at the top of his head!*,lady shows HUGE baldspot,laughing,why the music come all hard like, Somebody please. End my suffering.,Where are your parents?,Where...are your parents?,Parents, this is why kids don't need iPhones. I remember,,I was growing up. The first iPhone came out.,I wanted one so freaking bad like, "Mom, it plays music, too!" Remember how revolutionary that was?,You know what my mom got me?,I still got it.,Hold on a second., Look at this! You see this? You freaking see this?! A Boost Mobile.,This thing couldn't play music!,I couldn't play Tap Tap Revenge with this! But most importantly, I wasn't able to make,Musical.ly or Tik Tok videos with it.,Now, those things weren't out yet, but you get my point.,Plus, you know when I was on the phone with somebody and I got mad? (example) "'Tchu' you mean you ain't coming over, girl? I bought the popcorn!,Oh, okay." (slams phone shut),(another example) "Oh, so your mom said you can't come to the movies tonight?,Yeah, hold up--" Even though you said in the second period that we were gonna go see Saw tonight.",Nah (x3), don't even worry about--". You can't do that with iPhones.,Now, she goes by,"Twerk Queen". Tell me this girl ain't fourteen. "Twerk Queen"...,I respect ya hustle,,Get ya followers, girl!,All I'm saying is, let me catch my daughter doing something like this. She-- (starts laughing), She gon' be in her room.,She gon' be like, ,Twerk. Twerk. Twerk. (laughs),The door gon' open.(laughs),What the freak are--,Daddy... I was--,(slapping over music) ~I gotta hit that street, you gotta watch it...~,Freakin' get her in a headlock like this. "Oh, so you want to make videos, huh?",I mean if you're freaking 18 and older and you want to twerk on apps,,fine. This... Tik Tok, can we, like, not promote the 12 year olds?,Whoa! Whoa there, Nelly.,(wheezing laughter),Tik Tok, look what you're doing to our children.,My man at the bus stop, clearly,,uncomfortable making this video. Clearly!,But he feels pressured.,He knows that if he doesn't do the Tik Tok videos, he's gonna get ridiculed in class. So he's getting his daily Tik Tok--,Daily dose of Tik Tok-ing at the bus stop this morning, looking around making sure...,Put that tongue away, young fellow. Put it away.,Nah, this man got a full beard. This man got a whole,beard. Ain't no excuses for you.,I don't want to see no cringe from you, sir. I don't want to see it.,You know what, I'mma let that one slide.That was funny.,cory turns emo,You know,,For... there's some that I'm like, "You know, okay, whatever.",It's like if somebody want to get up there and, like, just voiceover some, that's cool. If we could just,,categorize the Tik Tok cringe. At the top,,it will be like... the twelve-year-old twerking, and then we got the ones where it's like, they,pretendin' to be ugly, they'd be like,,"Uugh my skin is so.. ugh acne.",Then they do a little reveal, you know, and they be like, (breathing),(*whispering seductively* ughhh, ohhh yeahh I'm so freakin' hot now.,that I wiped this lotion off my face.),Then we got the ones where, like, they're doing the memes, and,,those aren't bad.,And then I feel like the ones at the bottom where they're literally just singing and they're not doing nothin' extra.,Okay, maybe they just want to voiceover somethin'.,That's cool!,But why the only ads that I get personally, got me on the freakin FBI--,FBI: FBI OPEN UP!!!,*loud explosions, gunshots*,(while tapping) Yeah, I'm trans, I figured.,Yeah, you call me a girl, well I'm triggered,Takin' note, 'cause I'm a-glow...,I got a thousand fans and no you don't.,CORY: I actually have over three mil-,She don't even know the words!! Watch her mouth.,If you're gonna have a song playing, SING THE SONG!,SING IT! At least SING! Don't let the song play while you just-,No.....,This is
Let's move on to the first section of wgi are the acotrs tiktok ads
7 Lessons After Spending $1,000,000 On TikTok Ads
7 Lessons After Spending $1,000,000 On TikTok Ads
this is gumbo I have spent more money,this year on Tick Tock ads than most,NPCs will make in a thousand lifetimes,I've seen beautiful and horrific things,at your mind cannot comprehend,cpms as low as a drunk man's standards,at a frat party Americans that simply,refuse to take your money like a vending,machine with your crusty ass bills and I,need to impart my wisdom unto you before,the fake glitch Guru silence me so about,a year ago I'm in the decision to push,all my chips forward and go all in with,Tick Tock ads because I'm an absolute,Savage and through this experience I,manage over a hundred plus ad accounts,with my agency blue ocean digital and we,spent over well over seven figures in ad,spend on this platform alone so I want,to share with you the eight lessons that,I've learned through this experience of,managing tons of different ad accounts,of seeing what works and what doesn't so,that you can avoid the mistakes I made,initially and be able to scale any,product successfully on Tick Tock so in,the Drop Shipping space there's been,this mentality for years especially with,Facebook ads that when you test a,product you should be ruthless if it,does not give you results on the first,day the product is not a winner you did,nothing wrong and it is all all the,product's fault now I would agree with,that a few years ago but nowadays,especially if you're using Tick Tock ads,to advertise I would say you have to,give it time with Tick Tock ads,especially it's a new platform and when,you do ads that are usually going to be,broad with your targeting you have to,typically give it a few days for tick,tock to optimize and Find Your Right,audience and the best example of this,and I've showed this countless times,it's a brand that we worked on where,when we were initially setting up their,campaigns on the first day you can see,we had three different campaigns going,on they spent around 200 in total and,all three campaigns were either Break,Even or unprofitable now for the,majority of dropshippers they would say,all right I need to kill this product,I'm not getting my instant feedback and,results I'm not a millionaire yet well I,better throw away this product but the,one thing we did is we wanted to give,this one more day with Tick Tock and we,wanted to see if we give it one more day,would Tick Tock find our Right audience,after this day of optimization and on,the second day without changing or,without killing anything our roas went,up triple on every single campaign,without touching a thing and I know with,media buying a lot of us have the,tendency of being incredibly Hands-On we,want instant results if it's not working,immediately we want to perform surgery,we want to change everything and realize,okay we've totally messed up but with,Tick Tock sometimes it just requires,patience I believe with most platforms,you can definitely expect results almost,instantly but with Tick Tock this is the,platform I realize that needs the most,patience sometimes it takes multiple,days it takes a lot of tweaking around,with your creatives with your offers,with so many different things and you've,got to give it time because you might,have a winning product but you just,didn't give it enough time or enough,budget for tick tock to find the Right,audience and find the right creative,that is really speaking to your audience,because Tick Tock is not perfect it is,not like Facebook it is not at all these,years of refinement and tweaks to the,algorithm and because of that a lot of,times you just have to give it a little,bit more time with your ads so that's,why I always recommend when you're,testing a product give it a few days of,spend I usually will test each product,with two days worth of spend because as,you can see right here with this example,when you do give it that extra day to,all right let's first on day one just,focus on showing our answer as many,people as possible then in day two let's,narrow it down and then show our add to,whoever is the audience and the perfect,target market that is clicking on her ad,and buying the product and this,principle applies to when you're scaling,as well when you are doing a campaign,where you're duplicating let's say your,winning audiences five times and you're,setting a higher daily budget I,understand that can be a lot of money,but sometimes you have to give it two,days if on the first day your break even,or you lose a little bit of money on,most instances on most platforms you are,just gonna kill it and then try to,restart that campaign again on Tick Tock,though a lot of the times you just have,to give it some time you have to give it,two days three days sometimes a week to,optimize and find the Right audience now,if you do want to work with a team of,experts that will find winning products,for you test them on custom coded,beautiful brand and one product stores,and also film custom ads with our team,of content creators while managing our,ads using the lessons and principles,that we have learned f
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The King Copycat of TikTok
The King Copycat of TikTok
what's up greg and welcome back to,another episode of acting 101 today i'm,going to be giving you guys a lesson on,how to become a successful,actor i'm tick-tock,hey easy today we're going to be talking,about new main he's a content creator on,tick tock,who mainly produces comedy sketches he's,come under fire recently and sort of,been dubbed the king,copycat of tik tok he's apparently been,stealing like a bunch of content from,people on take talk and the way that he,has been,addressing the situation is so funny to,me i'm an,actor he says he's an actor so it's okay,admittedly i am a couple weeks late,talking about this so you might have,already heard all of this before but i,just think that it's so funny and such a,unique situation i've never seen,anyone act like this in real life before,so i just,i really want to talk about it okay,before we get to all the good stuff let,me just give you a little bit of,backstory real quick new maine has,millions of followers on tic tac right,now he has 2.7 million followers he's a,very prolific creator he's like posting,every day it seems like,he's always posting like banger tick,tocks that seem to do really well on the,tick tock algorithm i mean they all have,like millions of views some of them even,have millions of likes this one has 1.7,million likes and let me just show you,one of these so that you can get like a,concept of the type of stuff that he,posts hey hold up,hold up hold up,that is good because it caught,because it's gas because it's a gas,station so yeah just funny little videos,they have a quirky little concept like a,guy trying to fill up his,electric car with gas and a gas station,employee coming out and saying,guys things have been going really well,for new maine i've actually seen him on,my 4u page like a bunch of times without,even realizing he was like the same,person in all of these tick tocks but,then about a month ago this other dude,joey bailey who is,another content creator on tick tock,he's a bit smaller than new maine made,this compilation of,new mains tick tocks side by side with,the ones that he's stolen showing that,all of them are like,literally shot for shot remakes of other,people's tick tock this tick tock went,pretty viral it's got 1.9 million likes,right now and this is when people,started to realize just how much,new maine was stealing on tiktok now,before we get into what happens next,i should say that like i know that,stealing tick tocks is not the biggest,deal in the world to a lot of people i,feel like when it comes to,copying content on tick tock pretty much,everybody has a different view on it,personally i try to steer clear of,posting the exact same joke that i've,seen someone do before,and if you do reuse a joke on tick tock,i'm generally of the mindset that like,it's not a huge deal as long as you tag,the person and give them credit,if you really didn't come up with a joke,then you shouldn't be passing it off as,your own thing but i know that some,people on tick tock straight up don't,care,they just want to watch funny stuff and,if something funny comes up on their,page they don't really care how it got,to them plus,tic tac is an app that's basically built,around the concept of copying content,there are so many songs where if you,click on the audio it's literally like,the exact same joke with just a couple,words switched out to make it more like,relatable to a specific person's life,however,i would argue that new main is not doing,any of that it's not just like new maine,was like hopping on trends and not,giving credit to the person who,originally started the trend,new maine was like directly copying,people's ideas word for word and in fact,in many cases even,lip syncing their audio but then when he,posts the video he would go out of his,way,to make sure that it doesn't post to the,original creator's audio so he would be,mouthing words that somebody else is,speaking but when you click on the audio,on his tick tock it just takes you to a,sound that he owns and he's the only,person who has made a tick tock with,that sound so,yeah i don't think it's really the same,as just like hopping on a trend that,everybody else is doing it seems pretty,malicious right tic tac makes it so easy,to use a popular sound and credit the,person who made the sound all you have,to do on tick-tock,is click use this sound and then you,post it and everything's taken care of,for you it could not be easier,to steal content ethically but for,whatever reason this dude is going out,of his way,to i don't even know how he's doing it,he like saves the video,privately and then re-upload it making,it look like he's using his own sound,which is pretty trippy in a lot of cases,because like you click on one of his,videos and because it's his sound you,just think that that's his voice and,he's not even lip syncing but then you,click on a different tick tock,and he has a different voice but it's,still his sound joshua,do you want to form an alliance mr where,where miss
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The Best of Tiktok - Commercial Voice Over Challenge Pt. 1
The Best of Tiktok - Commercial Voice Over Challenge Pt. 1
could you i have been summoned due at,this video to find out,four scripts 50 seconds actually a lot,is the commercial voice over challenge,okay,starting now,greatness it's not some rare dna strand,we're all capable of it all of us,nike be great,do not use qmex if you have certain,medical conditions qmexa may cause newer,worsening urinary retention problems,with controlling your body temperature,and blurred vision call your doctor to,find out if kumexa is right for you,for all the moments for love,forever find the perfect piece for,whoever you fall in for,only at k,right now join planet fitness for just,one dollar down 10,a month no commitment so you don't have,to try and squeeze a gym,into your apartment planet fitness leave,the gym,to us could you be a voice actor,representing the philippines,this is the commercial voiceover,challenge okay starting,now greatness it's not some rare dna,strand,we're all capable of it all of us,nike be great,do not use qmex if you have certain,medical conditions cumexa may cause new,or worsening urinary retention,problems with controlling your body,temperature and blurred vision call your,doctor to find out if qmex is right for,you,for all the moments for love forever,find the perfect piece for whoever,you've fallen for,only at k,right now join planet fitness for just,one dollar down 10,a month no commitment so you don't have,to try and squeeze a gym into your,apartment,planet fitness leave the gym to us,video to find out to find your scripts,50 seconds,this is the commercial voiceover,challenge starting,now greatness it's not some rare dna,strand,we're all capable of it all of us,nike be great,do not use qmexa if you have certain,medical conditions qmexia may cause new,or worsening urinary retention,problems with controlling your body,temperature and blurred vision call your,doctor to find out if qmexa is right for,you,for all the moments for love,forever find the perfect piece for,whoever you've fallen for,only at k,right now join planet fitness for just,one dollar down 10,a month no commitment so you don't have,to try and squeeze a gym into your,apartment,planet fitness leave the gym to us,voice actor do at this video to find out,four scripts,50 seconds this is the commercial,challenge starting now,greatness it's not some rare dna strand,we're all capable of it all of us,nike be great,do not use chemex if you have certain,medical conditions camexa may cause new,or worsening urinary retention,problems with controlling your body,temperature and blurred vision call your,doctor to find out if qmx is right for,you,for all the moments for love,forever find your perfect piece,for whoever you've fallen for only that,k right now join planet finish for just,one dollar down ten dollars a month,no commitment so you don't have to try,and squeeze the gym into your apartment,planet fitness leave the gym to us,could you be a voice actor i'd hope so,to find out,four scripts 50 seconds this is the,commercial voice-over challenge,let's get it starting now,greatness it's not some rare dna strand,we're all capable of it all of us,nike be great,do not use qumexia if you have certain,medical conditions cumexa may cause new,or worsening urinary retention,problems with controlling your body,temperature and blurred vision call your,doctor to find out if cumexa is right,for you,for all the moments for love,forever find the perfect piece for,whoever you've fallen for,only at game,right now join planet fitness for just,one dollar down ten dollars a month no,hey i'm a korean dad lots of people have,been sending this to me,asking me to do this including noble,over here congrats on a fun duet,challenge noble,all right let's see how i do okay you,ready i'm gonna do my own way greatness,it's not just for people named serena,lebron or tiger,we're all capable of it it's just a,matter of what you do to achieve it,nike just do it you have to do it the,brand,way do not use qmexa if you just want it,because you heard about it in a catchy,commercial,do not let pharmaceutical companies,control your healthcare choices consult,a trusted doctor instead,and maybe it'll still turn out that qmex,is right for you after all,for every kind of relationship the most,perfect gift,is the gift of quality time find the,time for your loved ones,or if you can't at least apologize,right now you can join planet fitness,for one dollar down 10,a month but no matter what your fitness,goals are make sure that you're taking,care of your emotional health too,and finger heart could you be a voice,actor well i sure hope so because i am,one a full-time one,okay let's do atlanta voiceover studio,proud,or look for a new career okay,greatness it's not some rare dna strand,we're all capable of it all of us,nike be great,do not use quemexa if you have certain,medical conditions quamexa may cause new,or worsening urinary retention,problems with controlling your body,temperature and blurred vision,call your doctor to find out if clemex,is right for
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My 3 Secrets To TikTok Ads (Interview With Nick Theriot)
My 3 Secrets To TikTok Ads (Interview With Nick Theriot)
yo what's going on guys welcome back to,the channel my name is nick terry and,today i have an exciting new video for,you guys you guys you guys have been,asking from time to time again nick do,more videos on tick tock ads so i,went to the legend i went to the man,himself who is a master with tick tock,ads guys i have a special guest for you,guys today who has done um you know,basically taking a brand and doubled,their revenue with tick-tock ads taking,them from 500 000 a year to a million,dollars a year specifically with tick,tock ads,and as well in just the last three,months i've spent over 450 000 on tick,tock ads quite frankly i haven't even,touched that number yet on tick tock so,um guys i want to introduce you to,justin justin what's going on man,yo thank you for the intro uh great,you're welcome man what's up thanks for,having me on,you're welcome i'm very excited for this,today um i know you have some,interesting stuff to talk about with the,guests uh you wanna just give them like,a little sneak peek of what specifically,we're talking about today,yeah sure so we're gonna have three key,points you know three kind of secrets to,help you grow on tick tock both from an,ad and organic perspective because we do,both at the agency so definitely want to,touch on those and give people some,snippets into what it's been like to,grow a brand like the stats you,mentioned earlier,awesome yeah i'm super stoked for this,one because you know on top of like the,viewers getting amazing value from this,i know i'm gonna get some value of this,because i love tick tock but i just,quite frankly haven't made that,investment yet into it and while i,understand the principles it's also cool,because like your first person actually,had a conversation about 6.1 um in-depth,like this so i'm super stoked for this,and um guys i know y'all in a super big,treat for this make sure you hit that,like button um and get ready for this uh,particular these three key secrets so,before we get in that though do you want,to tell everyone like a little bit about,yourself like what what specifically do,you want to do tick tock ads how did you,get your start in it um i'm curious to,learn a little bit more about you,yeah let's do it so i got my starts with,i think a lot of us agency owners did,you know on facebook ads uh officially,started the business in december of 2020,unofficially in september of 2020,was more the freelance solo routes uh i,was actually in college doing graphic,and web design and then,as i was getting ready to graduate i,decided to start the agency to have,something to look up to afterwards so,anyways long story short i switched from,design to marketing uh right around the,start of 2021,um and introduced tick tock in the pool,i think the first time we ever ran out,on the platform was in july of last year,for skincare brand not gonna lie it did,not go well at all uh we were very new,to the platform it was a horrible,experience uh to start with but luckily,you know things picked up and we saw,we we really saw the potential both on,the outside of things and also when i,blew up personally on the platform my,first uh out of my first three videos on,the platform two of them got over three,hundred thousand views um it was just uh,the story um and that really led me to,wanting to dive deeper on this and and,try and mimic that for our brands,now was that 300 000 views those first,few videos on the platform was that like,your personal brand or was that more for,the skincare brand you're working with,that was for my personal brand ashley,and uh,if you look at my profile today you're,not gonna be able to see them you're,gonna see the likes on the profile that,are very high um that is i mean honestly,i'm kind of ashamed of these videos,they're more kind of joke videos i was,following trends back then uh but yeah,it's two two out of the first three,videos on the platform just blew up and,those were,again during the pandemic i was a,student so i was kind of making students,jokes just felt like the audience,related from that and,yeah just wanted to get more into that,after seeing the potential that the,platform had,awesome and those are purely organic,correct,yeah purely organic no ads from that,awesome so yeah so you got into the,platform you start running some you know,organic and you saw the potential with,tick tock specifically um and then,obviously this is what kind of made you,say hey like,you know if this works for me would this,work for other businesses as well,exactly because we were doing pretty,good for ourselves with only facebook,actually back then um we were lucky,enough to be in a very small markets uh,we got started with the agency in the,french canadian markets um all of our,brands were from there so it's quite,different in advertising the us uh,canada uk,since then now it's about 30 a little,less than that actually that's our,clients are from there but uh yeah i i,wanted to,to bring that to these clients and and,not only rely o
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Is "Top War" REALLY like the ads??? (TikTok Ads)
Is "Top War" REALLY like the ads??? (TikTok Ads)
what's up welcome back to my channel and,if you've never been here before welcome,to my channel before i get into the,video i do want to really quickly,apologize for not posting for a while,had a lot going on and the last video i,made or wanted to make was huge and i,just couldn't do it so i scrapped that,and now we're going to be doing,something a little different also as you,can tell a little bit of a different,setup this time i am in space,i don't know i can't think of anything,creative ads on tick tock i'm sure,you've seen them,they're all over tick tock ads on tick,tock are becoming way more prevalent as,the app grows and also becoming way more,ridiculous it seems like the main,purpose of half these ads isn't really,to attract you to the game it's more to,piss you off so much that you have to,play the game like this one top war,you've seen the ads i'm sure you have i,guarantee you if you scroll through tick,tock right now you will see at least one,ad for top war or something very similar,to it it is just,it's spreading like a wild fire i mean,you just can't talk about tick tock ads,without talking about top war it would,be pointless within one month i have,collected an ungodly amount of top war,ads too many to show in this video it's,also important to note that i wasn't,looking for the ads it's almost like,they came looking for me and constantly,i'm reminded of how real this app is and,how not fake it is,nothing like that it's like it's like a,recurring nightmare,uh but on tick tock,today i'm gonna put,today i want to put top word to the test,is it real is it fake is it like the ads,is it like the,bads are we human or are we dancer so,the first one is this lady here really,not sure why there's a dead child behind,the couch but uh it doesn't have to do,with topware then i don't really care,playing games from ads part seven let's,go,oh my god you guys are liars the ads are,nothing like the games look that's my,hands playing the game see same summery,yeah so we know it's real because she,has a thumb ring and she's holding a,phone case so so far seems legit yeah,not much to talk about here just kind of,some clash of clans looking game play,they got soldiers with hammers and,they're busting down walls and their,merchant troops and they're stealing,camps got it cool this is top war this,is what top war would look like if i was,to play it right now she said it was,real and she's wearing a thumb ring so i,mean guess this video is over see you,guys wrong,the next ad is the one i've gotten the,most personally i'm sure you guys have,seen this one so the premise of this ad,is pretty much the same as the other one,we get a definitely real tech talker,replying to a definitely real comment,about how real,top war is,did this guy really just say top war is,not a real game well dude i'm gonna show,you that it's real right now okay dude,he's to show you that it's real right,now okay so just relax and sit back and,wait what what is this this isn't even,the same game as last time i mean it has,the same little soldiers but they have,guns now,where are the hammers it's a tough one,because it mostly looks the same the,only real difference i can notice is the,guns and like the background that,they're in this time they're in like an,actual war zone the last time they were,in like an office setting you know what,whatever it's not a huge difference and,games often kind of fabricate a little,bit in their trailer so,you know,other than some minor differences this,is essentially the same game top,scrolling game where you break blocks,merge your dudes and steal camps great,i don't have a problem with that what i,do have a problem with is every single,word that comes out of this guy's mouth,well dude i'm gonna show you that it's,real right now okay cause because more,members means more members okay all,right now we're gonna get some more,members because more members is very,good for us because we need it you,couldn't re-record that one time you,sound like a high school football player,giving a speech in their economics class,because because you couldn't have done a,better impression of that eight-year-old,that asks you if you have game on your,phones if you tried what did i just say,instant karma immediately up what,i was saying like i know he didn't write,the lines but like,a little creative liberty here and there,right just to you know say something the,way you would normally say it honestly,i'd argue it's harder to say like that,he also manages to squeeze in at the end,one more time telling you that top war,is real which i think is great and,really you know solidifies that it is a,real game as you can see this game is,real it looks a little bit different but,overall it's the same game the next one,will probably be even even more similar,all right let's get these purple,diamonds,imagine you create an ad campaign,revolving around proving that your game,is real and exactly like the ads and,then you release this,at this point i'm genui
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How To Setup a TikTok Ads Conversion Campaign
How To Setup a TikTok Ads Conversion Campaign
what is going on guys today i'm going to,be teaching y'all how to,properly set up a tick tock ad,conversion campaign,i'm going to be setting it this up for a,client so i thought i'd bring you along,for the ride,so let's get right into it as you can,see here we are,in the tick tock ad manager at the,dashboard level what we're gonna do,is actually click up here on campaign,and now that we're here all we have to,do is click on create,so for those of y'all that don't,understand how this is structured it's,basically a three-tier system you have,the campaign level,the ad group level and the ad itself,which would be the creative level,uh right now at the campaign level we,have five different advertising,objectives we have reach,traffic app installs video views and,conversions,for this specific campaign i'm gonna be,optimizing for conversions,one thing that i do suggest is keeping,your naming,as cleanly as possible um,this is going to help you understand,what campaign,which campaign is which and which ad,group is which and i'll give you some,suggestions on best practices,on how to actually label those here in a,second i'm not going to be split testing,at this level right here,the reason being is because i'm going to,be using automated creative optimization,for this which essentially,builds out an endless amount of ads for,me instead of me having to do it,manually,and it's my understanding if i do a,manual split test here,i can only use one ad in each split in,each ad group,so that's not something that i want i'm,just going to be doing that manually,down the line and i'll show you how i do,that and budget,we're going to be setting that at the ad,group level,click continue,awesome so as you can tell we have a,really shabby,ad group name i'm gonna leave that for,the time being uh,when i actually get further down the,line i'll come back and i'll edit that,and i'll show you why,but let's talk about placements when it,comes to placements i do suggest that,you,untoggle everything except for tick-tock,specifically,because as you can see right here right,off the bat uh vigo i'm going to go,ahead and zoom this,in why is that 80 oh my okay uh,vigo is only available in india hello is,in india as well,and pangol is in japan korea and taiwan,so those aren't countries that i'm,looking to target for this specifically,i'll give you a little bit more,information about what this product is,here in a second,or just right now so essentially what,i'm looking to advertise,is a um i'm sending people to an opt-in,page,and i'm trying to capture their name and,email uh the reason being,is simply because i'm it's a freemium,model it's a chrome extension,that helps college kids or kids,transitioning into college,better apply for colleges and get into,better colleges so that's sort of the,demo that i'm going after,and that's just the model of their,business now that being said we have to,select,our tick-tock pixel for those of y'all,that don't know what a tick-tock pixel,is,very simply put it allows you to track,different events and conversions on your,site,if you don't have this installed yet i,made a separate video on that and i'm,going to go ahead and link it down below,in the description definitely check that,video out beforehand,make sure that that's properly installed,because without that you won't be able,to track your campaigns you won't be,able to track the conversions on your,campaigns and essentially you're just,throwing stuff,up against the wall and seeing if it,sticks so,we're going to go ahead and select that,and just a brief explanation,as to how these events are set up it's a,two-step process so,one would be the page view which is this,link the opt-in form,and then the second one is the form,submission so the form submission takes,them to like a thank you page,and whenever they actually land on that,thank you page this event is triggered,specifically,so we're going to optimize for the form,submission because that's what we,want name just go ahead and name it,whatever your business name is,very simple one thing to note you do not,need a tick tock account to advertise on,tick tock,you just need a tick tock ad account,it's not like instagram or facebook or,anything like that,go ahead and upload a profile image same,thing just a profile picture that,represents your business,open that,awesome now category these next two,things,are really to allow tick-tock to further,understand,what your product represents what your,service represents,and who you're actually trying to target,so we're going to try and be as specific,as possible as to,what this product does so,let's go ahead and go here to education,and training,and again this is going to be totally,contextual to the nature of your,business what you're selling what you're,offering,all that stuff so just keep that in mind,but for this i'm going to go ahead and,select university education,and when it comes to ad tags one thing,that i do encourage you all to do,is just test guys like stra
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How to do TIKTOK ADS FOR BUSINESS // Dennis Yu shares his secrets in this podcast
How to do TIKTOK ADS FOR BUSINESS // Dennis Yu shares his secrets in this podcast
if you have an existing business that's,doing well you're going to get more of,it on tick tock,if you have a brand new business and the,business itself is not validated,i wouldn't recommend going to tiktok,because then you're hoping that tiktok,is going to magically save a business,problem or solve a strategy problem,there is you can't solve strategy you,can't massage a broken bone,in 2021 tick tock overtook google.com as,the most trafficked site on the internet,and unless you've been firmly stuck with,your head in the sand over the last 12,months in particular i'm sure you,recognize that tick tock simply can't be,ignored in a video strategy today but is,it really still the wild wild west of,social media platforms and how can real,businesses use tick tock to drive,genuine business results and,particularly how can video producers or,video marketing agencies use tick tock,while still maintaining the native feel,of the tick tock platform well i know,you've got questions about tick tock and,i know i do too so in this episode i've,invited expert tick-tock marketer dennis,u to share more and he even co-wrote the,book about it let's jump in to episode,248 of the engaged video marketing,podcast with dennis u,what's up ben,what is up well you are you are up,actually you are up late tonight so,thanks for staying up it's 11 p.m as of,the time of this recording here,and uh so i appreciate you you've been a,busy man lately i've seen on instagram,you're traveling the world and spreading,the good word of digital marketing so,hey for people that haven't heard of,dennis u before,uh i'd love for a quick introduction can,you share a little bit about your,backstory and what got you into where,you are today,i'm a math guy i built the analytics at,yahoo 20 some years ago,as an early search engine engineer and,as a data driven math programming sort,of guy,i found that there is data behind things,like facebook and youtube and tick tock,and thus we've built systems to figure,out how to take things like video and,repurpose it so we spent a billion,dollars on facebook ads over the last,few years and one of our clients the,golden state warriors tonight,20 minutes ago just won the championship,if you're interested in basketball in,the nba and so we've learned from a lot,of big clients nike starbucks carl's jr,you know ashley furniture and a bunch of,smaller folks too on how to use video to,drive sales,not to win awards but to drive leads and,drive sales and everything we've done,has been around the collection of video,even though 20 years ago my whole focus,was trying to use data for text ads and,for words on landing pages but now,everything shifted in the video so last,five years even me as a chinese search,engine engineer who should not be on,video who doesn't like to speak i don't,even have any hair,i've learned how to do video and coach a,lot of clients and videographers about,video and i would like nothing more,than for you guys to win because when,you win and your clients win you're,going to have to hire va's to process,that video,and you're going to create jobs in,places like pakistan and the philippines,and whatnot for people that are making,500 a month working full-time for us,and that's just a great thing and our,mission is to create a million jobs,we're a quarter of the way there so,we've got a long way to go,awesome i'm interested before we go into,some of what i wanted to talk about so,you talk about a mission to create a,million jobs give me a bit of that back,story so so what prompted that for you,and,and how are you implementing that,mission,one of my mentors was al casey so 30,years ago he was the ceo of american,airlines,and he taught me a lot about,organizations and about people and about,just how to be,a human being that worked inside,companies and i was kind of a paper,tiger and i didn't really understand,what it was to work in a team and,communicate i just didn't have those,people skills i was what was called a,paper tiger where i was really good at,taking tests and turning in papers and,things like that,and i got so much mentorship from him so,much help that without that i wouldn't,have gotten my start to go to american,airlines and then yahoo and these other,sorts of places and i thought how do i,pass that along to other people how can,i create mentorship at scale so when i,went to yahoo i started hiring all sorts,of people that were friends of mine that,were not engineers but i taught them how,to write code i taught them how to do,analytics taught them how to run ads and,build ad servers and that kind of stuff,ben and everyone you guys as,videographers probably don't care so,much about the code side of things but,i thought how do we do this at a bigger,scale,and at yahoo i spoke at conferences and,people wanted to ask me not because i,was somebody special but i represented,the search engine so people would want,to know what was yahoo's position on how,do you do seo or is this tactic good or,not or is this websi
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