hey everyone welcome back to filmora mvp,youtube channel today we will introduce,you to top 10 tick tock ads tick tock,brand campaigns examples worth looking,at,then let's get started,netflix wins with user generated content,netflix is the second most followed,brand on tick tock it has a massive pool,of original content such as interviews,with actors humorous skits and video,clips from the latest shows,averagely three posts per day gain over,1 million followers monthly their user,generated content has worked very well,the hashtag what's your power ar branded,effect got used by over 112 000 people,it is likely the most significant amount,of ugc for any brand on tick tock so far,elf cosmetics sets trends with tick tock,live,cosmetic brand elf is a front runner in,the best beauty brands on successful,tick tock campaign examples it is one of,the first beauty brands to market,through tiktok the beauty brand recently,created an nft collection that promotes,cryptocurrency and the group launched,its twitch channel,amazon track sales through tick tock,ambassadors,amazon is the third most hashtag,challenge brand on tick tock they,recognize influencers potential which is,why they partnered with over 40 micro,and mega influencers in a single amazon,fashion campaign as one of the best,tiktok campaign ideas to carry their,hashtag pajamajam challenge to the next,level,gymshark sets the bar for fitness on,tiktok as an early adopter,the brand posts high quality videos,consistently and has a good,understanding of its audience's desire,it shares workout videos motivational,content and a solid mix of memes which,have helped them earn over 3.3 million,fans on tick tock,marc jacobs perfects tick-tock duets,marc jacobs mastered the art of,tick-tock duets and tick-tock brand,campaigns and propelled it to be one of,the most followed brands on tick-tock,the company launched branded hashtag,challenges in the form of tick-tock,adverts and each time the tock duet,feature is utilized their hashtag,perfect as i am campaign which,constituted duets with ricky thompson,and other three influencers in summer,2020 end it with 10.4 billion views the,challenge aimed at encouraging self-love,celebrating pride and individuality,three massive tick-tock influencers jojo,siwa bretman rock and ricky thompson,were featured,over 13.7 billion views and more than 2,000 ugc accumulated from their campaigns,duncan warms up to gen z with charlie,dimigio,duncan is undoubtedly one of the best,food brands on tiktok it has more than,21 million likes and over 3 million,followers its popularity with gen z on,tick tock comes from their endorsement,with tick tock star charlie demilio in a,smart move a long-term sponsorship with,charlie solidified their influence since,she was already a proud duncan patron,duncan beverages appeared in over 120 of,her tick tocks mostly unsponsored,products,flighthouse is a content powerhouse,the most followed brand account on tick,tock is flighthouse running one of the,successful tick tock campaigns it has,over 30 million followers and it,specializes in producing viral social,media content especially on tick tock,videos from this brand have more likes,than any other branded account ranking,it fourth amongst the most linked,accounts on tick tock for comparison,flighthouse has over 1 billion more,likes than michael lee a tick tock star,with 50 million followers so far,flighthouse has produced 4 300 tick,tocks a greater content volume than any,other brand on the app,readable bolsters brand awareness with,suspenseful footage,red bull is one of the largest branded,content producers with over 2,60 videos which is much higher than,charlie dimiglio and addison ray its,consistent unique and humorous content,helped the brand receive around 1.2,million likes on tick tock every month,they share a hilarious flop for every,terrifying trick,the trick has far been effective at,ensuring their audiences still has,attention for them,blue diamond almonds shows brand it's,not too late to try tiktok blue diamond,almonds brand hasn't been presented on,tiktok till june 2021 this time they,launched an enticing food challenge that,highlighted their new line of spicy,almonds after partnering with three food,influencers the hashtag 28 extremes,challenge got promoted the sponsored,video with food creator at colin creates,received 322 likes and over 10.1 million,views thus becoming his most viewed,video ever so far it has received over,11.6 billion views,dick's sporting goods makes a game time,decision with tick-tock ad features,dick's sporting goods does not have the,most considerable tick-tock presence as,it only has around 42 100 followers,until they launched their first branded,hashtag challenge hashtag new fit felin,involved six influencers and inspired,1136 pieces of ugc it came to pass,without using any branded effects they,utilized tic tock's branded effect,option during their second campaign,welcome back the campaign had,accumulated 7020 ugc despite being
Let's move on to the first section of tiktok top performing ads
How To Use TikTok Ad Library | Top Performing Ads on TikTok
How To Use TikTok Ad Library | Top Performing Ads on TikTok
hello everyone and welcome back to,another video today i am going to be,showing you how you can spy on your,competitors to see what kind of tick,tock creatives they're using now if,you're watching this video you probably,are already running tik tok ads or you,are looking to get into chip talk ads so,you probably want some sort of,inspiration or like i said that,literally want to spy on your competitor,well in this video i'm going to go ahead,and do just that and if you watch,towards the end i'm going to give you a,couple of extra pointers on how you can,literally get an account rep right an,account rep from tick tock to help you,run your tick tock ads whether you're,doing it for your own business or,whether you're an agency doing it i've,literally followed the same exact,process which has allowed us to get a,tick tock rep who literally walks us,through step by step process on you know,best practices on using tick tock ads um,you might also be able to get a 2 000,credit so again watch till the end and,i'm sure you're going to get a lot of,value from this video so,as you know within facebook if you're,writing facebook ads there's something,called the facebook ad library which,essentially uh you know you can go in,here you can type in the name of a,business right so let's say we go ahead,and we look at united states and we type,in gymshark right we can type in the,name of the business right and they'll,uh facebook will literally show us the,exact as they're running they'll show us,how many ads they're running right and,they'll show us uh you know exactly what,their ads look like from their ad copy,to the creative to the call to action to,the headlines so on and so forth as you,can see um this is really cool because,you know if we're selling for example a,similar product we want to be able to,see what our competitors uh you know,what kind of ads they're running what,kind of headlines they're using uh you,know what kind of creatives they're,using and just leverage that to our,advantage also knowing if they're,running ads or not is a great advantage,for us uh so again you can do this with,facebook and same thing you can do with,tick tock now not a lot of people know,about this to be quite honest um i don't,see a lot of people talking about this,but there's actually a tick tock ad,library which is just fairly new you,know it hasn't always been out and very,similar to facebook you know what it,does is it provides you,uh with different creatives that other,brands are using now granted it's not,that comprehensive like facebook where,you can literally type in the name of,the business just like i did here i,typed in gymshark and i got example uh,you know all the ads that they're,running it's not that comprehensive you,can't just type in a business business's,name,and see what kind of ads they're running,but what you can do is filter by for,example the country right the country,that uh you know you want to look at so,let's say for example i'm in the united,states so i'll click united states and,by the way guys i'm gonna go ahead and,leave this exact link in the description,so uh you'll find this exact link in the,description where you can actually go,ahead and take a look at this so if we,what we can do is uh you know we can go,by top ads we can filter by popular,trends we can filter by showcases but,let's just go ahead and do top ads uh,and if we filter by united states and,then over here it tells us industry,right so we can filter by,the the the the country origin and then,we can filter by the different industry,so for us uh you know we're in uh we do,e-commerce for info product and,e-commerce companies a lot of our,companies are in the clothing niche so,we'll go ahead and type in clothing and,as you can see here they have an,industry for clothing and accessories so,if we go ahead and click that we're,basically filtering by united states and,clothing and accessories and what's cool,you guys is your little see uh you'll,literally see ads right uh of people in,this industry and uh you know you'll see,what kind of creatives they're using now,granted it's not a lot right because,again not a lot of people are running,tick tock ads and if you're not running,two tacos or if you're just getting into,it i highly recommend you invest in it,because although facebook is great and,other platforms are great i honestly,think that tick tock odds are a blue,ocean but not a lot of people are,utilizing it so it's important that you,get in early uh you know when the costs,are still much cheaper as opposed to,when there's so many people advertising,on the platform which will you know,raise the cost per results much higher,uh by the way you guys if you're,enjoying this video or if you want to,learn more about tick tock ads make sure,you subscribe to the channel right now,um i'm going to have many videos or you,can you know check the description i'll,have more videos on how to run tic tac,ads how to create custom audiences,because although
After seeing the first section, I believe you have a general understanding of tiktok top performing ads
Continue the next second section about tiktok top performing ads
How To Create High Converting TikTok Ad Creatives (FREE COURSE)
How To Create High Converting TikTok Ad Creatives (FREE COURSE)
tick tock ads are starting to become,really popular in the digital marketing,community and it only makes sense as to,why so many brands are literally,switching over from facebook ads,snapchat ads youtube ads and literally,going to tick-tock because there's so,many conversions happening on the,platform and with all of that attention,gives you lots of opportunities to be,able to get sales with tick tock and,that's exactly what we're going to be,covering but most brands and businesses,are missing this one key mistake that,they continuously make and i want to be,able to show you exactly what you can do,to be able to get high converting tick,tock ads,what's up y'all it's chase chapel here,your favorite digital marketer and we,literally cover content online and help,some of the biggest brands and creators,in the world that you know and follow be,able to generate successful results,using facebook ads and tick talk ads and,even google ads online,and we literally have hundreds of,students taking our online trainings and,programs where we have 600 plus six and,seven figure earners who have literally,taken our trainings and been able to,scale their actual brand or business,using these platforms and by the way if,you haven't already make sure to like,and subscribe because it truly does help,the algorithm so let's go ahead and get,into this video,all right so we're going to be covering,high converting tick tock ads and we've,literally spent 600 000,on tick tock through testing this far in,the last 90 days on the platform and,literally all of our insights in today's,video are recommendations we're making,purely based off of data none of our,personal opinion is in this video it's,100 backed by the actual science and,data that we see with the testing that,we're actually doing on tick-tock with,our platform and being able to,understand what makes the most sense for,our clients business and being able to,generate them results and through that,we're able to identify what tick-tock,ads are really converting best and be,able to give those insights to you so,that way you can be successful as well,you can quite literally see that the 600,000 that we've spent in this amount of,time has literally generated over 147,million impressions 2 million clicks and,we're literally getting cost per clicks,of 30 cents a click these days that is,far and few between on other platforms,so you can definitely see the,opportunities that you have on tick tock,alone so let's go ahead and go through,some of the ads that actually don't work,on tick tock and what we're seeing so,these are just some examples of tick,tock ads that don't work there's a,common misconception that people have,it's that they're running facebook ads,they're getting good results and then,they want to use the similar content,that they have there on tik-tok because,they think it's just copy and paste and,to be honest with you it's not like that,using images or gifs on your actual,tik-tok ads are not going to increase,your conversions if anything it's,actually going to decrease your,conversion rates and actually raise your,overall cost per cpm,and you know you don't want your actual,tick tocks to look like ads and a big,motto that ticktock has is make tick,tocks not ads and that's the main,premise here you don't want to be,creating content that looks like this,where you have these overlays or these,big call outs of the you know specific,offer and like red you know these red,circles here or having you know the,branding on the side of this those types,of ads just don't work on tick tock,people scroll right past those you want,the content to look native you want it,to feel like user generated content in,fact i'm actually going to be covering,ways you can get ugc later in this video,but specifically right here you want to,make sure to avoid you know templated,content even some of the biggest brands,in the world have fault prone to this,where they actually you know use the,branding and they use these basic videos,and while they get engagements they're,not really resulting in conversions so,if you're really looking to drive actual,sales and increase your actual,conversion rate and get more people to,actually convert from seeing your videos,and feel that they're actually a part of,the brand then you're going to want to,create tick-tock ads that are actually,native on the platform and have these,key conversion metrics driven behind,them and so these are just some examples,of tick-tock ads that do convert you,want to focus on actual vertical video,and fast cut you know jump cut videos,that are you know no longer than one to,three seconds per clip maybe,six seconds at the absolute most we're,actually clipping throughout the video,so that way you can keep people's,attention throughout the actual tick,tock tick tock is very fast-paced and,you want to keep that you know flow,going so people stay engaged and this,allows you to deliver way more,information about your product or,service in a much s
After seeing the second section, I believe you have a general understanding of tiktok top performing ads
Continue the next third section about tiktok top performing ads
How to Create High Converting TikTok Ad Creatives (PART 2)
How to Create High Converting TikTok Ad Creatives (PART 2)
Tick Tock has now become the number one,most popular website over Google and,with marketers taking notice Tick Tock,is literally taking the industry by a,storm and the communities on Tick Tock,are growing by the day but most brands,and businesses are still struggling with,this one bang and making this one key,mistake can leave your brand feeling,burnt out or overwhelmed by the actual,video creation process on Tick Tock,preventing you from actually being able,to achieve results and get sales so in,this video I'm covering viral ideas for,high converting Tick Tock ad creatives,that you can use for your business and,these are all backed by data and proven,to work so that way you know exactly,what solid Tick Tock ad creatives to put,together to launch in your actual ads so,let's get into it,what's up y'all it's your favorite,digital marketer here at Chase chapel,and we help some of the largest Brands,and creators that you follow be able to,actually scale their business to six,seven and eight figures per year and we,do that through using Tick Tock ads and,Facebook ads and organic strategies and,over the last seven years we've,generated over a billion dollars for our,clients and have been working in over,250 plus niches across so many different,actual Industries and we've been able to,successfully scale Brands and actually,launch ads that are very high converting,so make sure to like this video And,subscribe because we release new videos,every single Friday at 10 A.M central,time all right so let's hop into my,computer and actually get started and,start going through what style Tick Tock,creatives you need to put together to be,successful now the first part of this,video we're going to go over the style,of tick tock creatives that you do not,want to create so that way you know,exactly what you should avoid and a lot,of you might actually be using the style,of content believe it or not and this is,exactly what you don't want to do so,we're going to learn from what doesn't,actually work and then we're going to go,over exactly what does work so that way,you can actually understand both sides,so we have a brand here this is Caesar,and they have this video where they have,black text on the top and black text on,the bottom now from Tick Tock we know,these style of videos don't actually,convert very well even if it's a duet it,still won't work in the actual ad Style,videos because there's too much Blank,Space it doesn't put attention on the,actual product itself and it's not going,to drive a lot of conversions now it,might be okay for awareness but as you,know a small business or brand that's,looking to get sales it makes more sense,to focus on Tick Tock style creatives,that are actually going to convert,versus just going for an awareness based,play,so a style of video like this isn't,something you would want to actually use,for ads on Tick Tock and believe it or,not even big Brands out there still have,not figured it out they literally are,you know engulfed with corporate uh,individuals that just don't understand,Tick Tock but they know they need to be,on there but they're putting up the,wrong type of content so even the big,Brands don't necessarily understand how,Tick Tock ads work and more than,anything this looks more like a,commercial than it does an actual Tick,Tock video and if we know one thing Tick,Tock doesn't like ads they like tick,tocks so let's look at the next Dollar,Video you don't want to do so for this,one you don't want the black you know,boxes at the top or any space where,there's just nothing going on next video,style that you want to avoid is Tick,Tock Style videos that look like,Facebook ads this might be a fine,Facebook ad where it's a cell where it's,showing the different products but this,isn't going to work on Tick Tock,literally these videos here you know,there's white text it looks like it's an,ad it was created somewhere else other,than Tick Tock they're showing their,logo first which is automatically going,to you know result in a swipe through,they're optimizing for traffic so they,clearly don't know what they're doing,and you can really tell that this ad was,probably just pulled from another one of,their you know swipe files that they use,on Facebook or Instagram and what works,on Facebook and Instagram doesn't,necessarily work on Tick Tock so you,definitely don't want the style of,videos here and these white backgrounds,great for Facebook not on Tick Tock,specifically so never do your logo first,you always want to focus on the product,and you if if you're running a cell you,want Tick Tock Style videos which we're,going to get into so definitely don't,create style of content like this it,looks like it's just an ad from Facebook,and that's exactly what we don't want,next video style this one's from CVS,once again another big brand that,doesn't know what they're necessarily,doing,let's go ahead and watch this video,so this video looks like stock footage,uh it's probably products that they,ac
After seeing the third section, I believe you have a general understanding of tiktok top performing ads
Continue the next fourth section about tiktok top performing ads
How To Use TikTok Ad Library To Find Winning Products
How To Use TikTok Ad Library To Find Winning Products
hello everyone and welcome to on how,channel,my name is anas no more con for you so,if you have any tutorial requests let me,know in the comments i will be happy to,do a video for you,otherwise let's get to our tutorial,today which is a really special one,because i will show you how you can find,winning ad set or winning products on,tech talk at library,yes as you heard it's not facebook ad,library but tech talk ad library,i don't know if you know this or not but,tech talk lately they did introduce,their new platform,for ad library where you can see all the,currently running ads on tech talk,platform,and it's not like facebook ad library,it's much better because they do have,some really cool features to filter out,the ad set,not like facebook ad library because on,their platform,you will not be able to see the ads,that's currently running for a specific,page or,profile or anything like that unlike the,facebook ad library,on tech talk ad library you will be able,to see all the,ad set that's currently running for a,particular niche,not the profile or a page and you can,filter out this ad set,by the click through or the view rate,and also filter out the ad set,by the niche for example you will be,able to see all the ad set that's,currently,running for clothing or technology or,markov chain,or whatever your niche is and the next,best option,in this ad library for tech talk is you,will be able to see the ad set that's,currently running for a specific country,yes you will be able to see all the,advertisements that's running,in australia or canada or united states,or wherever your niche is and this is,really cool right and without any more,checking,let's get to it so just scroll down,description box and you will see for the,link for the ad library for tech talk,and after you did access it you should,see this page right here and by the way,make sure to log in to an account and i,wasn't able to login into,this platform through my tech talk,account i had to create a new account on,this particular platform,it seems like the tech talk account does,not work on this platform,and also make sure to disable adblock,extension if you do have it because the,platform will not work because the ad,blocker will block all the content,inside this,website and after you did access the,website you should see this option right,here which says popular trends,showcases and top ads and i guess you,know what you click on,right simply click on top ads and after,that you should see the ad,type auction ads and that's currently,the only,option available for tech talk platform,and below it as you can see it says,filter here,and region and if you click on it you,should see a bunch of options here just,like you see right now,and keep in mind that not all the,countries are available,in this platform i guess they only pick,the country where tech talk is famous in,so right now pick the country that's the,best for your niche,whether it's australia or canada or,wherever you're niche in,so for this demonstration to have more,options i'm going to keep it blank,and by the way if you do want to search,on all worldwide on all countries,just keep it like that do not select any,country,and on the right of the option you,should see industry here click on it,and you will see a bunch of options here,just like you see right now,as you can see the first one electric,appliances agriculture automotive,chemistry areas says closing here,accessories i'm going to click close,pick a clock chain accessories and by,the way you can pick multiple options,just like you see right now in my case,i'm going to go just for a,clutching and accessories and after that,you see this option right here it says,seven days time frame,what this option means basically is the,ads that's currently running,in the specific time frame if we did,pick seven days that means they will,show us,the ad set that was running or was,running,in the last seven days so as i said you,have more options for this demonstration,i'm going to go for 30 days frame and,after that the option on the right of it,it says search by and this is really,cool option,none of those platforms has it yet just,click on it and you will see,sit there impressions and six seconds,video,view rate so the first one means click,through,so for example if the ad has a click,through of 15,that means that 150 percent out of,1000 viewers they do click it on the ad,set,and that's really cool right if you do,have a click through of 15,that means that people are really,interested in that ad set and they do,click on it,and the option below it is impressions,and this option it basically will filter,out all the ad set,based on the impressions that each ad,set has,and i don't recommend to go for this,because if the advertisements have,more impressions or viewers it doesn't,mean that,it's actually successful and the last,one which is six seconds video view rate,which means if the viewer watches the ad,set more than six seconds because,this is really co
After seeing the fourth section, I believe you have a general understanding of tiktok top performing ads
Continue the next fifth section about tiktok top performing ads
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
After seeing the fifth section, I believe you have a general understanding of tiktok top performing ads
Continue the next sixth section about tiktok top performing ads
This Secret TikTok Ads Testing Strategy Is Changing Lives
This Secret TikTok Ads Testing Strategy Is Changing Lives
hey buddy,yeah you what are you a damn headlights,come over here real quick don't be shy i,hear you're looking for that ecom gushy,gushy that underground black hat ad,strategy that will leave your bank,account impregnated maybe even,afterwards after your mrs sees it she'll,want to get impregnated too oh hey yosh,keep your voice done keep your voice,down geez always because this stuff,doesn't come cheap my friend a lot of,media buyers on my team on my team were,sacrificed to get these strategies,so it's gonna cost you,let's say,a million dollars,you know what my friend actually for you,if you like this video down below,i'll give these to you right now i,really don't wear hoodies that much,because i live in florida and it makes,me look like a giant penis but let's,actually talk about tik-tok product,testing strategies and how do people,even come up with these strategies in,the first place because you're gonna see,these videos all the time from a bunch,of different gurus and a lot of times i,feel like they're just blowing smoke out,of their rear end but for me because i,run a ad agency where we're literally,testing hundreds of products every,single month and we're testing on,thousands of different accounts this is,actually the way that we come up with,strategies that work for us we have a,sheet that looks like this and you can,easily come up with a spreadsheet where,you have a base control testing strategy,like this one right here where you have,five ad groups three of them with,interest two no targeting and how you,can develop your strategy over time,especially when you're doing a lot of,tests is you can introduce a little bit,of chaos with having an independent,variable so for us when we're doing,split testing we always will do one,variable changing from our original,control group so in this instance with,this top column we did us with australia,for the targeting instead of us and,canada and then what we would do is,measure the results these are all fake,numbers by the way we would do this over,and over and over again over the course,of multiple months and this is how i,actually came up with this exact,strategy this isn't just me oh well i,think this is what's gonna work no this,is proven how you can actually develop a,strategy that works over time and you,can also do other split tests like doing,a combination of number one number five,so that would be us with australia while,also doing a cbo on to mark all of the,data because at the end of the day,you're gonna be biased and if you don't,have the numbers guiding your decisions,you're not gonna make good decisions,when it comes to media buying because,it's all based on numbers and not your,emotions so this has helped us scale,brands like this one right here from,zero to 1.7 k a day like this brand,right here to zero to 1.8 k a day so,again this is proven to work and if you,do want to work with my team before we,start this video i do have an automation,agency where we have a team of experts,who will find products for you build,custom coded one product stores and even,film custom ads so if you're interested,in finding your first or next winning,product and help you scale to one grand,a day or more in the fastest amount of,time you can click the link down below,and book a call with my team so without,further ado let's get on to tick tock,ads and i'll show you how we test,products so the first thing you're going,to do obviously you're going to click on,conversions because we're not trying to,get no dang video views i can't deposit,that to my bank account so for me this,is how i name all my campaigns so i'm,going to be testing this product the,frost ball how i name all my campaigns,is the name of the product whether it's,a testing or scaling campaign and then,the break-even point because when you're,testing on multiple ad accounts it is,good to know first off what's the,product and what's my bep because when i,first analyze ad accounts and this will,be talked about a little later on i look,at cpa more than i actually look at,roads and i'll explain a little later on,because i know everyone's obsessed with,roes but for us and this is after i've,talked to senior media buyers who have,scaled accounts to the millions they,don't really look at roads as much as,you would think it is somewhat of an,important metric but i would say cpa is,more important your cost per purchase,but let's get into the actual ad group,settings now i do five ad groups,whenever i'm testing a new product one,campaign,five ad groups and all the ad groups are,identical i don't change anything about,either of them we're not split testing,anything and i get some people saying,ethan if you're not split testing then,what's the point of just creating five,that are identical well the thing is and,if you are someone who does media buying,you'll notice that even if you create,two ad groups that are exactly alike,they're never gonna perform the same way,the cpms will be different the cpcs will,be different
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How To Create Viral TikTok Ads (Step-by-Step)
How To Create Viral TikTok Ads (Step-by-Step)
let's face it whether you're a drop,shipper brand owner agency owner or,freelancer if you're not taking,advantage of advertising on tick tock,you are missing out on some serious,games most people who start advertising,on tick tock whether that's organically,or using the paid tick tock ads manager,seem to think that there is some sort of,winning media buying strategy that's,just going to have them getting insanely,low cpms or single-digit cpas as you can,see brand right now is at 25 000 in,sales for this month and the month has,just begun,but after scaling a brand new brand to,multiple six figures per month using,tick tock ads and spending hundreds of,thousands of dollars on the platform i,can confidently tell you that the only,thing that you need to do insanely well,is the creatives,the platform is so fast-paced people on,it have the attention spans of a,goldfish telling you right now the only,way to succeed,is to create content consistently that,sets you apart from the rest,so today you're going to learn for free,exactly how i create high converting,viral tick tock ads to promote my,e-commerce products and services that,work for both posting organically and on,the paid ads managing platform as well,but first i don't want to just shovel,this information down your throat,without showing you any real-life,examples so i actually found a wow,factor product to sell this summer,ordered into my house and then went out,and shot viral organic tick-tock ads,with it and just before we get started i,do want to announce the weekly giveaway,to win a custom-built shopify,dropshipping store built by my team here,at outright,three simple steps to win all you have,to do is smash a big like on this video,comment something insightful down below,and go ahead and subscribe to the,channel those three things you're,automatically entered for your chance to,win and the winner will be announced in,my next week's video and while you're,down in the section below the first link,in the description is actually a link to,book a discovery call if you are,interested in seeing how my team here at,econ can help you with your e-commerce,goals this year all right so recently i,attempted a zero dollar dropshipping,challenge with a wow factor product that,i could promote purely organically using,the power of tik tok so that i can show,you firsthand exactly what i do to,promote my businesses now before i start,revealing all the secrets to creating,viral high converting tech talks to,promote your brand i just want to show,you a few of the ads from this challenge,that performed very well so you can get,an idea of what it is that we're going,to be talking about now i won't go,through every single one we actually,made 10 different ads on the one shoot,but i'll show you a couple of them and,perform quite well on the challenge,which by the way if you do want to see,the full challenge video i'll leave a,link to that video somewhere up here my,bro got new shorts so we went to the,beach for a photo shoot,then he showed me the reason he bought,them,gonna go buy myself a pair for the,summer now,so the product i was selling was as you,guys could tell the color changing swim,shorts was a pretty popular drop,shipping product over the years on,facebook but i figured it needed some,love on tick-tock it had all the right,elements and that wow factor that'll,catch people's attention in the first,couple seconds so that's exactly what i,did and all i did was i went out and,grabbed my friend to use as the model,you can do that if you have a friend or,family member who would fit with what,you're selling just simply ask them you,know maybe pay them a small amount of,money and go up and do a little shoot,with them so now that you have an idea,about what i'm talking about don't worry,you don't have to shoot all the content,yourself i'm going to talk about that as,well let me start showing you how i did,this and how you can get other types of,content created for your brand as well,and the keys to what i do for promoting,all my brands and finding success on,tick tock both organically and paid,right now all right so first things,first before you even think about,creating an advertisement on tick tock,you must understand these two things,first one is that you really need to,understand your customer and the,audience okay so who's your target,market who are you appealing to what,types of content do they want to see on,the platform etc etc next thing is you,want to make sure that you're planning,your pieces of content out to be,somewhere between 8 to 15 seconds long,remember when i said people have the,attention spans of a goldfish on,tick-tock that's entirely true so i,found if you go over this time limit,your watch time is likely going to,suffer which is going to lead to,decreased performance in your ads now,starting off with what not to do here's,a couple examples of ads that just,wouldn't work okay and big brands make,these mistakes all the time not only on,tick tock but just
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