Facebook Ads vs TikTok Ads - WHICH IS BETTER? (MY STRATEGY)
facebook ads versus tick-tock ads which,one is better i'm gonna be exposing the,exact secrets to understand if you,should be running tick-tock ads or,facebook ads how you can understand the,performance of both platforms which one,makes the most sense to test on how to,know if you can scale on either of these,platforms in the top five reasons for,you know what ways both of these,platforms are successful and what ways,you can leverage them and we're going to,be covering all of this in today's video,what's going on guys it's chase chapel,here your favorite digital marketer,welcome to my channel if you're new here,make sure to subscribe because on my,channel we go over the facebook ad,strategies tick tock ad strategies we,help e-commerce brands scale we help,local brands scale we help tons of,different brands scale all through our,actual agency and online trainings every,single year we deploy tens of millions,of dollars on the platforms like google,facebook youtube tik tok instagram and,we're spending so much money on these,platforms that we're able to truly,understand what works with these big,world-class brands and we always end up,sharing the value and showing you,exactly what you know it is that we're,learning so that way you can also,achieve success as well so without,further ado let's go ahead and jump into,the video all right so tick tock versus,facebook ads which one is better,facebook ads in 2022 formerly known as,facebook inc is now meta and it's,generated over 114 billion us dollars in,revenue yes that is billion with a b,that's 114 billion dollars all from,their ad revenue so i can definitely,assure you if there's this much money,being spent on the platform people,definitely trust facebook services to,deliver them results and not only that,but 2.91 billion monthly active users,are on facebook's products every single,month and that's a pretty incredible,number if you really think about it so,there's definitely a lot of opportunity,to reach the right audience and get,sales and over the years as you can see,the revenue has been growing pretty,dramatically and that's because,individuals and you know online,marketers understand facebook's a,powerful platform and they have access,to a lot of users information and that,really allows you to deliver the right,targeting and ads to your audience so,that way you can scale up your actual,you know online business,and we have tick-tock ads now and,they're starting to become more,important more than ever now because,they're growing at a rapid pace in fact,they're at over a billion monthly active,users already on their platform and mark,zuckerberg quite literally said tick,tock is so big as competition and,already is continuing to grow at quite a,fast rate,is what mark said and as you can see,here the tick tock users are actually,growing pretty dramatically they're,already at nearly 1.2 billion plus users,every single month that are active on,tick tock that's amazing because that,means there's a huge opportunity for you,to get results here and there's not a,lot of competition over on tick tock ads,right now and we're going to be covering,exactly the main differences and,choosing which platform you should,really go with and just to talk a little,bit more about facebook ad placements,and facebook ads in general facebook has,a lot of different placements and you,can actually target a lot of different,you know audiences and be able to show,your ads in different formats meaning,you can have single image creatives like,this ad here and carousel ads where,you're actually able to swipe through,and look at your different products this,is a different form of placement that,you can actually deliver on facebook,that allows you to get pretty incredible,results especially if you know how to,set up the right,creative,and you can also have story ads video,ads,slideshow ads we even have branded ads,here where you know they're able to,include text logos and actually do,coloring and you know actually have a,creative designer make this kind of,content there's swipe up ads there's you,know different placements right column,instagram explore there's so many,different ways to reach your audience,through facebook's products and one big,value prop here is because you're able,to create so many different types of,creative variations you can truly you,know have a full omnipresence within,your audience on facebook and no matter,if somebody's bouncing between facebook,instagram messenger you're always able,to have your ads being shown driving up,conversions and this is really,incredible too because different ads,react you know differently to,individuals people react differently and,you always want to make sure you know,the best types of creatives that make,the most sense to deliver to your,audience and facebook does a really good,job of giving you those opportunities to,have lots of different formats with your,creative and this also allows you to get,a lot more reach because you're able to,desig
Let's move on to the first section of tiktok facebook ads
Facebook Ads in 2023: Brand NEW Secrets, Strategies & Pro-Tips
Facebook Ads in 2023: Brand NEW Secrets, Strategies & Pro-Tips
I'm about to show you eight really,powerful hacks secret strategies and pro,tips designed and proven to get your,Facebook ad performance to look,something like this in 2023 if you apply,any of what you learn here in this video,you'll put an end once and for all to,wasting money and that idea that,Facebook ads just don't work because,they do and to help me prove that I,reached out to some of the smartest,Facebook ad experts I know Amanda Bond,Adam erhart and Salome shellac to hear,directly from them what's in their 2023,Facebook ads Playbook so that you can,steal from the best don't worry they're,totally cool with it and duplicate their,big time results by using what's working,amazingly well right now so between the,four of us we've run tens of millions of,dollars in Facebook ads so trust me this,is the stuff that works and if you stick,with me till the end I'll let you in on,my proven start to finish Facebook ad,funnel that's perfect perfect for any,service based business out there so,Facebook ads have changed a lot over the,past few years first we have the,adpocalypse with the iOS 14 update which,basically put a stop to being able to,track people who've been to our website,so that we can retarget them with ads,thanks apple and this past year we've,seen Facebook problem solve their way,toward correcting that so they've,simplified targeting and the objectives,you can choose and they've given us a,few brand new options too what's working,best in Facebook right now that's,digital marketing expert and fellow,YouTuber Adam erhart and this guy knows,what he's talking about when it comes to,Facebook ads is really adapting and,understanding the changes that have,taken place with tracking and privacy,and all the policies around there so,it's like obviously everybody's familiar,iOS 14 came and just like decimated,everybody's tracking so we've got to,understand the rules and then play,Within them meaning that we can still do,retargeting we can still build,incredibly effective highly targeted,audiences so essentially the best thing,that we've done is start to transition a,lot of our custom audiences stay away,from email lists and away from website,visitors more to like lead form engagers,ah lead forms specifically Facebook's,new and improved lead form ads I'm gonna,kick this off as my number one strategy,because all three of my expert guests,were really into lead ads as something,that you should be using this year back,in I think it was like 2015 the lead ads,came onto the scene and I remember,trying them out and dismissing them at,first like years about this is Facebook,ads expert Amanda Bond AKA Bond and,she's been featured in places like,Forbes Inc magazine you know no biggie I,was like oh my God these lead ads like,no thank you they're not you have to,integrate them with your email,autoresponder there's like a few more,steps you couldn't design the experience,to be very cute back then you're,terrible like they were just they were,so bad and we would get uh we would get,like 10 cent leads but they'd all be,garbage and so I just dismissed it for,years and years we're have tried them,again this year and in one instance we,were able to cut our lead costs from,like 50 down to ten dollars in the first,instance Facebook did some really good,work with the algorithm and with the,targeting with the way that they're,they're sort of delivered and the way,that people engage and interact with,them and I think pairing that with the,way that people now feel more,comfortable sort of using lead ads,they're starting to become really,effective and then another example like,another angle of creative we were able,to get those leads down to three and,four dollars with lead ads so why are,lead formats cheaper than if you were to,do it the old way you know sending,someone back off to your website to fill,out a form there I think people staying,on the platform Facebook is really,enjoying so they're giving us cheaper,Impressions and anyone who clicks over,to that form directly on Facebook is,retargetable because we're not leaving,the platform at all and you don't even,have to set up a landing page anymore,like you could just do it in Facebook it,take it took me like 15 minutes from,start to finish to get one live so I'm a,big fan of lead ads again so I remember,the big problem that I used to have with,lead ads was that you'd get more people,and they would definitely be cheaper but,they're also kind of like they were,worse leads like they just weren't as,likely to convert into customers so are,you saying that's not the case anymore,no I mean we're tracking it pretty solid,and and they're they're solid humans,coming through engaging taking actions,on the back end so we're like in what,we're seeing especially when you go from,50 leads down to three and one way that,Facebook's increased the lead quality is,by offering us this option when we go to,create our lead ad form so you can,either select more volume or you can,choose higher intent if you
After seeing the first section, I believe you have a general understanding of tiktok facebook ads
Continue the next second section about tiktok facebook ads
Run Facebook Ads or TikTok Ads? (Pros vs Cons)
Run Facebook Ads or TikTok Ads? (Pros vs Cons)
hey welcome back into another video here,on the channel today,i'm going to be talking about what the,key differences are,between facebook ads tick tock ads the,platforms have,phenomenal differences between them,there's certain situations where you,could use both,but i want to outline the pros the cons,the differences and things that you're,aware of so you could,literally today go ahead and launch ads,on one of these platforms potentially,both if you know me if you follow the,channel for a while,you know that i always recommend,learning one thing first in an,advertising and marketing,world you are going to get the best,results when you dominate one platform,first the reason for that,is most paid ad platforms you know,outside of you know paying a youtube,influencer for a huge shout out,things like google ads facebook guys tic,toc anything like that where there's,pixels involved and it's data driven,if you can build a ton of data from tick,tock ads,and you also had your facebook and,google pixel on the store the whole time,well transitioning from tick tock to,facebook is going to be easy because you,already have,3 000 sales on the pixel season data,facebook knows who your customer is you,can build lookalike and retargeting,audiences right away,it's going to be an easy migration so,just keep that in mind really focusing,on one thing otherwise you kind of get,lost in the sauce as they say too,distracted now between the two platforms,there's huge differences number one,understand first and foremost that if,you go with facebook you will run into,problems with being disabled,for no reason restricted for no reason,and potentially banned,for no reason it got to the point where,about a year and a half ago i had to,start remote accessing other computers,on different servers,using dozens of other people's facebook,profiles across hundreds of different ad,accounts with multiple backup pixels on,everything,we're talking about an infrastructure,that costed about 65 000 to build,and about 15 000 a month to manage and,maintain,that's not advertising cost that is,structure cost,so that's what i had to do to get around,stuff because i was doing,nothing wrong i was selling stuff that,wasn't showing any skin,it wasn't remotely close to violin in a,policy but that's facebook for you it's,hard to explain and as someone who,you know if you don't run ads that might,sound crazy and weird to you but that is,truly just what the platform is be,prepared for a world of headaches,here's why facebook is a great option,though it's,really not that hard to master okay,excuse me there it's really not that,hard to make money with,anything like that is difficult to,master but it's a platform,that in my opinion is the lowest cost,to start if you want to start something,from scratch with tick tock ads or start,something from scratch with google,based on my experience it's going to,take you more money,to do that okay and there's certain,products on tick tock where it just,might pop off faster,but in my experience facebook at least,with the skills that i have is,pretty simple to get the ball rolling,with you know inside of our e-commerce,program we put a lot of attention on,facebook for a simple reason,any business owner that's getting,started you need cash flow,without cash flow your business can't,survive you need positive money coming,in,right total gross revenue expenses,there's your profit left you need a,profit margin with that you can now,venture into other things and it makes,making more money even easier because,now you can do all sorts of different,things that cost money,so facebook is probably going to be the,best option for you,if you are looking for extreme,consistency if you want to grow it,really slowly,and if you also want something that is,probably targeted towards a more,specific audience,and ideally an audience that's 35 years,old or older,that is the prime category my main brand,inside the health and orthopedic space,we service about 65 of our customers are,35 and above,the rest of those out of that 35,probably 25,of them are like probably 28 and above,so it's very,rare that they're in the 25 year old and,under,category it's very rare that that,happens and,this made tick tock ads not very,efficient because tick tock is just a,younger platform,that's all it is it's also a platform,that is very,general from an advertising perspective,so go go ahead open a business account,on tick tock,you can see it doesn't cost you anything,and you'll see instantly the similarity,how they literally ripped off facebook,and it's a it's a exact format copy,which makes it easy to run if you're,familiar with facebook but tick tock is,probably going to work the best for you,if you have a more,general viral organic type product you,know things that are,led light strips led light bulbs um,you're just crazy little phone cases,anything that can kind of go viral you,know like,the lighters that are electric and don't,use any gas or butane i sold like 600,grand
After seeing the second section, I believe you have a general understanding of tiktok facebook ads
Continue the next third section about tiktok facebook ads
CONTEK ORANG INI! CARA MUDAH SETTING FACEBOOK ADS ANTI BONCOS UNTUK MENDAPAT 1 MILIAR PERTAMANYA 🤩
CONTEK ORANG INI! CARA MUDAH SETTING FACEBOOK ADS ANTI BONCOS UNTUK MENDAPAT 1 MILIAR PERTAMANYA 🤩
9600 gue bisa jual di 110,kita kasih solusi guys anak muda ini,bisa dapetin satu miliar rupiah dari,Facebooknya apa terus kok bisa banget,kayak begitu gitu kan secepat itu,berarti total udah berapa 10 bulan 10,bulanan sih 10 bulanan,mungkin sampai saat ini wow,Facebook Ads,itu kan potensinya boncos ada dong ada,pasti boncos itu sebuah kepastian,menurut gua tapi lu ada triknya juga,pastilah kayaknya kita jualan kan enggak,mungkin boncos terus kan ada trik-trik,khususnya Waduh,dan lu bisa bocorin di sini dong,dibongkar dashboard-nya dibuka semuanya,omset-nya tuh kita lihat tuh tuh from,customer oke Ya enak banget tuh lihat,angka begini ya Alden mau mau nggak suka,satu miliar tapi kerja seumur hidup,satu miliar tuh satu miliar 25 juta,357.198,total ordernya 7.498 lu jualan apa sih,bro ya gue mainnya banyak produk,sebenarnya Tapi 7000 ini sebenarnya,bukan jumlah perpis ya jadi satu order,itu bisa kayak ada produk yang kayak,beli 3 gratis 3 beli 2 gratis 2 gitu,Jadi ini bisa Kalau dijumlah-jumlah,mungkin bisa 20.000 pcs kayak gitu Dan,nanti kita bedah ya,tiktok lo ya lu lu posting beberapa hari,yang lalu ya yang Alhamdulillah gua,dapat 10 juta hari ini enak bener,itu boleh boleh rumah itu sambil rebahan,bisa full gua dari rumah karena kan,nge-add itu kayak mungkin malamnya gue,nge-reset setting Ads besoknya iklannya,Jalan Gua tinggal terima orderan kan Oke,ini banyak yang enggak ngerti cara,setting Ads mungkin kalau dibocorin di,sini bakal ribet panjang banget Wah,mungkin ya panjang sih tapi kita ngobrol,tipis-tipis-tipis barangkali kalau lu,mau tahu kita enggak tahu coba sementara,lu absen dulu kalau kita bikin workshop,misalnya seputar Ads pada mobile enggak,eh coba Komen dulu aja sebentar tenang,Ini percobaan kita bahas sama dia oh,mundur dulu berapa Gua saat ini 2 3 sih,23 mau ke 24 tapi gua anak satu Mas dear,Oke 23 punya anak satu biasa biasa,alhamdulillah alhamdulillah,tapi 23 dapat 1 miliar omset sih parah,sih dan ini bukan pertama kalinya ini,udah yang kedua kalinya,dapat 1 miliar ini tahun ini tahun,sebelumnya gue dapat juga segini umur 22,tahun 1 miliar omset umur 23 1 miliar,juga ada nomornya berapa dan,paling besar apa dan,gimana nih mungkin Okelah di umur 33,tahun mungkin gua bisa sampai 10 kali,lipat Nah gini gini,wajar-wajar nggak wajarlah 303 tahun,tapi kalau di umur lu Kan kita beda 10,tahun bro,nggak jualannya apa sih gue jualannya,banyak sih coba nih gua Bongkar aja lu,bongkar produknya tapi triknya nanti,kalau lu nonton sampai habis dibuka satu,persatu rahasia dan cara-caranya ya,sebenarnya itu kalau di permainan gua,nih kalau gua bilang itu sangat bahaya,sekali memberitahu produk sebenarnya,tapi di podcast ini gua kasih deh,karena kan ibaratnya gua kayak bongkar,dapur gua nih jualan gua ini ini ini ini,Oke bentar bukan itu enggak apa-apa,maksudnya gini kalau jualan kan jelas lu,jualannya Apa maksud gua bahayanya di,mana Nah gini kita kan mainnya reseller,nih Nah si reseller ini cara-cara,mainnya biasanya di apa sih buka shopee,yang terjual paling banyak apa ikutan,main yuk nah ketika gua bongkar produk,yang gua lagi mainin pada masuk dan,mereka biasanya melakukan perang harga,lah habis biasanya gua habis makanya,biasanya Gua paling aman adalah gua,enggak bocorin produk gua kecuali gitu,ya gua udah nggak mainin produknya,karena kalau gua damainin Ya udah lu mau,mainin enggak apa-apa oke gini Bro,maksud gua gini,lu berarti reseller gua reseller,jatuhnya nih semua yang lo Jual satu,miliar ini hanya dalam reseller reseller,full Berarti lu nggak punya brand Kayak,misalnya belum belum,dan gua bermain produk Bukan yang kayak,dia ada brand-nya terus gua ikut jualan,jadi saya bukan tapi tahu enggak sih Mas,dear yang kayak produk-produk China,punya ya,ini produk unik nih tahu gue main,produknya yang kayak gitu Gua pernah,ketemu satu akun di Instagram,ujung-ujungnya Kalau pengin dapatnya,produk ini langsung aja klik link di bio,nomor 73 Ya nah tapi gua bukan yang,kayak gitu ya cuman mirip-mirip model,mainan produk gue yang kayak gitu yang,kayak gitu yang tadi gua masuk itu,adalah eh affiliate dia eee dia kalau,dia pilih lihat kalau gua reseller gua,benar-benar beli barangnya gua kirim ke,rumah gua tahu gua yang multifungsi yang,barang yang kita ganti juga gua lebih,Mainnya ke unit produk sebenarnya contoh,apa ya misalnya kayak,penjepit aja penyegel plastik itu yang,ada di Instagram gua,nonton tuh Iya itu,ya karena memang market gua nge,nyasarnya ke sana gitu Facebook dong,berarti ya karena orang-orang Facebook,itu sebenarnya banyak emak-emak hasilnya,dan produk-produk kayak gitu di Facebook,tuh menurut dia kayak hmm unik nih beli,ah gitu kalau di Instagram di Instagram,juga oke cuman Instagram kan kita tahu,lebih up ya orang-orangnya satu itu dan,juga kayaknya kalau di Instagram tuh,visual banget jadi lebih ke arus hiburan,Entertainment eating gitu-gitu lah,di tiktok Ads gimana tiktok Edge gua,enggak terlalu ini sih cuman sempat,mainin juga dan rata-rata produk yang,gua mainin di Facebook gua mainin d
After seeing the third section, I believe you have a general understanding of tiktok facebook ads
Continue the next fourth section about tiktok facebook ads
TikTok Ads VS. Facebook Ads!│Was solltest du 2022 nutzen ?
TikTok Ads VS. Facebook Ads!│Was solltest du 2022 nutzen ?
facebook versus tik tok heute sprechen,wir über die zwei mächtigsten,vertriebskanäle um dein produkt zu,vermarkten aber welchen dieser,vertriebskanäle solltest du nutzen was,sind die vor und nachteile dieser beiden,plattformen um was macht diese,plattformen so besonders und vieles mehr,besprechen wir nach dem intro,bevor wir mit der thematik beginnen las,diesem video doch einen daumen nach oben,da sofern es dir gefällt und abonnieren,kanal damit würdest du mich unglaublich,unterstützen solch einen content,weiterhin zu produzieren es gibt,neuigkeiten ich verlosen um bei jedem,neuen youtube-video einen strategie sohn,kohl wo ich mit dir gemeinsam deine ads,auf vordermann bringen und deinen store,gründlich analysieren alles was du dafür,tun musst ist diesen kanal zu abonnieren,das video zu leiten und auf instagram,einen kanal zu folgen gleichzeitig unter,diesem video zu kommentieren seit wann,du ecommerce betreibst und was sich so,an diesem business fast innerhalb einer,woche werde ich den gewinner auf,instrumenten bekannt geben viel glück,tik tok versus facebook die leute von,euch die mich schon ein wenig länger,verfolgen wissen wie sehr ich den,vertriebskanal tik tok wirklich promoter,und viele leute von euch stelle mir die,frage nutze ich nur noch cds und was ist,mit facebook als passiert nach dem,großen 114 update haben viele facebook,etwa preise unter anderem auch ich mit,diversen problemen zu kämpfen gehabt,hauptsächlich mit tracking problem wo,man einfach nicht mehr seine ergebnisse,nachvollziehen konnte um dementsprechend,optimierungsprozesse einleiten konnte,allein dieser höhe konnten sehr viele,nicht standhalten und haben das ganze,dann liegen lassen anstatt sich einfach,mit der problematik zu befassen oder,sich nach anderen vertriebskanälen um zu,schauen wie beispielsweise ticket kurz,bezüglich der tracking problematik,dieses problem gibt es schon längst,lösungen wie beispielsweise externe,anbieter und da ich sichern sicher,sicher davon ausgeht dass einige von,euch immer noch mit dieser problematik,zu kämpfen haben wenn ihr ein video dazu,haben wollt wie man dieses problem löst,und darüber sprechen sehr sehr wenige,dann lass es mich in den kommentaren,wissen damit sich ein separates video,bezüglich dieses themas machen kann nun,aber zurück zum thema was unterscheidet,nun facebook ads von tickets,ich kann es einfach nicht nur zunächst,einmal zu dem wesentlichen unterschieden,die die beiden plattform mit sich,bringen tik tok ist eine plattform wo,die menschen ausschließlich videos im,neuen zu 16 format posten das heißt,videos die den ganzen bildschirm,umfassen anders als bei facebook und,instagram sind dort noch sehr schlank,fotobeiträge vertreten wobei aber auch,instagram schon seit längerem die wheels,funktion eingeführt hat das füllt darauf,zurück dass videos immer mehr an,oberhand gewinnen weshalb tik tok gar,nicht erst die möglichkeit bietet fotos,auf der plattform hochzuladen ich habe,in den letzten monaten sehr viel,getestet bezüglich advertising auf,diesen beiden vertriebskanälen und,konnte einige unterschiede bezüglich,e-commerce & advertising verzeichnen,punkt numero uno,cpm ein massiver unterschied zu zeit,zwischen diesen beiden vertriebskanälen,ist der cpm unterschied die cpm ist eine,metrik im advertising bereich welche uns,verrät wie viel uns 1000 impressionen im,durchschnitt kosten das heißt wie viel,geld wie im durchschnitt ausgeben müssen,um unsere werbung tausend menschen,auszustrahlen ihr habt ihr einmal zwei,screenshots links einmal ergebnisse von,facebook als manager und rechts einmal,ergebnisse von tik tok ex-manager kreis,nun einmal die cpm kosten auf beiden,seiten ein und nun dürftet ihr schon,einen gravierenden unterschied,feststellen tik tok es vor allem im,dachraum haben einfach eine verdammt,günstige cpm zunächst einmal setzt sich,die cpm aus folgenden punkten zusammen,damit ihr das näher versteht erstens aus,der qualität des contents inwiefern,interagieren die menschen mit deinem,content wie lange wird sich dein video,angeschaut und kannst du mit deinem,produkt am ende den kunden,zufriedenstellt dh ist der kunde der,über die werbeanzeige gekauft hat,wirklich mit seinem kauf zufrieden somit,wirklich der algorithmus quasi in so,einem ranking ein wo gute werbeanzeigen,vor schlechten werbeanzeigen bevorzugt,werden was so viel heißt wie das gute,werbeanzeigen günstiger und besser,ausgestrahlt werden zweiter punkt aus,deinem targeting wenn du eine kleinere,zielgruppe von reichweite wie,beispielsweise 100.000 menschen kg tier,ist wenn es die vertriebskanäle viel,viel schwieriger haben deine werbung,auszustrahlen weil du einfach einen,kleineren topf von menschen zur,verfügung stellt zudem kommt es noch,darauf an wie viele mitbewerber,tatsächlich die von dir ausgewählte,target ehrung im selben moment,gleichzeitig nutzen das heißt je mehr,etwas heiser die paketierung nutzen die,duh ausgewählt hast desto stärker und,kämpft es diese taxierung und somit,sinkt oder steigt die cpm,okay k
After seeing the fourth section, I believe you have a general understanding of tiktok facebook ads
Continue the next fifth section about tiktok facebook ads
Facebook and TikTok Ads in 2023: Pro Tips & Secrets!
Facebook and TikTok Ads in 2023: Pro Tips & Secrets!
sounds weird to say it but 2023 is,almost here so as we're ending 2022,right now I want to give you three,fundamental tips that I will be using,and I will be teaching our team to think,about when they run ads on both Facebook,and Tick Tock ads for our Ecommerce,brand the first tip is very simple it's,knowing your fundamentals it seems like,right now we're kind of going back to,the marketing routes you look at the,Twitter Community you look specifically,at a lot of the people focusing on,creatives on ugc Etc what they talk,about is the fundamentals it's some of,the core values and beliefs that people,have like security your sense of,belonging slash Community lust desire,fear all of these emotions that,marketing is supposed to evoke within,the audience so the reason why I'm,mentioning this for 2023 is because I,feel like a lot of us have forgotten,that over the last year when we've been,talking about you know tick tock ugc,came around what is ugc first of all,right people started to talk about ugc,I've started to talk about ugc on the,channel but then it's like what do you,even do with that how do you even create,good ugc is ugc just simply a video of,somebody you know throwing my products,on the camera throwing it around and,that's it well that's kind of how most,of the ugc has been produced over the,last year when you look at most of the,community,ugc is not that great to be honest it's,it's like people have a hard time making,a difference between an edited video and,ugc ugc is meant to convert ugc is meant,to show your products features to,convert and to get the people to buy not,to Simply engage so coming back to that,you must go back to marketing,fundamentals you must find the trigger,points of your audience to tap into,those with your visual contents and I'm,talking here about mostly videos because,moving forward you already know we're,going towards more of a video era right,YouTube is already investing a lot into,short ads 10 checked off I mean it's all,video based and Instagram is not even,get into that they're all on reels,nowadays so luckily for us marketers,it's much easier to evoke these emotions,and feelings through a video than it is,within a picture so keep that in mind,when running your ads and thinking about,your Marketing in 2022 is think about,the fundamentals think about the,emotions that you want evoke when,creating these ugc pieces the second,thing which I feel is the most important,one is after having a conversation with,the close e-commerce owner friend of,mine when you're talking about,mechanisms and it seems like right now A,lot of people are taking sides you're,either Facebook or Tick Tock or Google,you know people are kind of bashing on,all of the other options hopefully I've,not come across like that on this,channel so far I always kind of preach,both Facebook and Tick Tock but it's,really not about the mechanism it's,about the marketer so what I mean by,that is that look Facebook and Tick Tock,are just means to an end they're just a,way and a platform that you use to,broadcast your or your Brand's,so with that said it just comes down to,the marketer to adapt to the medium that,these platforms offer and basically use,them to your advantage so think of,Facebook as an example and if you're,just doing Facebook you're basically,building your business on top of another,business's success right because that's,what you do you borrow Facebook's,audience they've built a platform,they've built their own audience and,they're monetizing it and selling it,over to you if something happens to,Facebook tomorrow morning your business,is probably going to crumble because,you've been relying on another business,to build your business obviously this is,part of a bigger ecosystem and it's,normal to rely on other businesses to,make your own because we all use,softwares we all use tools right so who,would I be to argue that it's not good,to rely on a business but an entity like,Facebook we've seen downward trends when,it comes to the user base especially,within a younger demographic so you'd be,dumb not to look at other options and,lot to look into Tick Tock as an example,to solidify your brand as a whole so,it's not about again a mechanism it's,just about the marketer itself you can,still get amazing results if you only,use Facebook you could still get amazing,results if you only use Google you can,still get amazing results if you're just,preaching Tick Tock but make sure that,you use a little bit of each to have,just more of a solid structure and the,third tip is to put as much effort and,as much of your focus on your team both,onto the creative and the media buying,part of things I feel like a personal,lesson that I've learned over the last,couple of months is that I've eliminated,the gap between media buying and,creative strategy and for way too long,when we first started editing ad,creatives for clients it's like our,media Bars were kind of doing it all,essentially like they're doing the media,buyi
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TikTok Ads vs FaceBook Ads ($1,000 Experiment... Who Won?)
TikTok Ads vs FaceBook Ads ($1,000 Experiment... Who Won?)
tick tock ads versus facebook ads,which one is the clear winner what,should you be doing,is tick tock ads and the platform,crushing it right now,is it the worst thing ever in this video,we're gonna find out,so a couple of weeks ago i shot a video,together with you guys,showing you exactly how i was setting up,our first ever tick-tock,ad campaign together remember that so,once we created that ad as well as the,creatives,when we ran the ad some of you asked so,what happened so this,is what happened okay today in this,video i'm going to walk you through an,exact apple to apple comparison meaning,we literally took the same ad put it on,tick tock and we took the same ad,and we put it on facebook by the end of,this video you will know,exactly what it is that you should be,doing and exactly what you should not be,doing,when it comes to tick-tock ads so let's,talk about,what happened the numbers which is the,winner,and you're gonna be able to see exactly,what it is that you need to be doing,i was really curious like are they gonna,buy are they not gonna buy,are they just a bunch of kids are they,gonna have my ideal audience so let's,take a look and first talk about the,numbers okay and into,to understand how numbers work i'm first,gonna head over to the whiteboard,i'm gonna walk you through exactly what,it is,that we did first before we take a look,at numbers okay so real quick,what were the traffic and the audiences,where were they headed the example,that's gonna be utilized over here,is a webinar funnel so a webinar funnel,that,we sent people to this the first step of,the funnel was,registering for the webinar,and then after they registered for the,webinar this would be the webinar,confirmation page,and after they register for,it that is when they would,attend this live webinar,and after it's live this was an,automated webinar,um and after they attended that is when,they would head over to the checkout,page right so a simple,four-step typical webinar or,presentation funnel,so what we did was we created,an exact ad campaign with the same ad,creatives same video one on facebook,okay and then the next thing that we did,was we ran the same thing with the same,video same write-up same,ad creative on tick-tock okay which is,basically,the thing that we did together if you've,watched that video where we were,creating that tick-tock,video together and this ad over here,sent people to this,funnel okay so let's take a look at some,numbers,now that we understand the big picture,of the sales process,so on the screen you will see that this,ad campaign this is literally a new ad,account right so i'm literally,discovering this together with you guys,so that you can learn through,my mistakes and you don't have to go,through the usual trial and error,and you can see that on this,five day window we have spent about 2,600 now this is in ringgit malaysia is,the ad account where we created so for,those of you outside of malaysia that's,about 800 us dollars converted no wait,that's about 650 700 right,so in this five day window i'm gonna,walk you through the pros and cons and,some of the things that i discovered,i'm doing this okay let's talk about,pros and cons first,advantage of doing and setting this up,is that you will see it's actually very,simple to use and it looks like,facebook right the entire setup,literally looks like facebook so if,you've ever done facebook ads you'll,know that it's exactly,like facebook ads where you have to,campaign ad group and ads,okay so so that's like the first,advantage so you pick up really,easily if you've ever utilized uh,facebook ads before that being said,you also see that the targeting is also,very similar facebook,it's just based on interest broad,look-alike and,ultimately if you take a look at this,number here which is the most,important number you can see it says cpa,now what is cpa it's basically your cost,per action,how much did it cost you to get a,specific action now this action could be,a sale it could be a lead it and in this,case here because of the,the funnel that i showed you this the,action was basically registering,for a a webinar okay so this is,basically about,eight dollars okay so heading back over,here,we can see that the action that we set,the conversion,for tick tock is approximately,eight dollars and by the way if you stay,till the end of this video you'll know,exactly some of the things that should,be doing and shouldn't be doing so make,sure you watch the entire video,it's gonna save you a ton of money when,it comes to running these ad campaigns,profitably,so the next thing that we need to do to,make sure that it's an,apple to apple comparison is we went,over to facebook and here's the downside,of tick tock right now it's it's really,weird but because,they literally just started to roll this,out,you can it sounds ridiculous i know but,you can literally only target the people,that you created your ad,account in yes i know it sounds like,they absolutely hate money,so that m
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Facebook Vs TikTok Ads - Best Platform For Dropshipping In 2022
Facebook Vs TikTok Ads - Best Platform For Dropshipping In 2022
should you start with facebook google,ads or tick tock ads that's one of those,questions which i constantly get asked,and i want to address this this video so,i know that there's a lot of confusion,in the drop shipping space about how,these platforms actually perform a lot,of people say that tick tock is the new,facebook a lot of people say that,facebook is saturated and basically a,lot of people actually don't even talk,about google so we're going to clear up,everything about those three platforms,and let's start with the first one so,the first platform i want to talk about,is google and there you have three,things which are actually very important,which are completely different than on,any other platform number one is it's,people who actively search for your,product all right so it's not like,facebook where you just throw a product,in their face and they like you you want,them to buy it it's very very different,for example a person google is just,something like,white table,they're gonna find a bunch of white,tables okay and that's a product which,you could actually sell if you're,basically on the very top and on the,first ranked products you're gonna be,able to generate just sales from active,people who want exactly your product so,it's actually pretty simple to get,people to buy because it's literally,them searching for it okay so they,actively search for your thing and then,we need to consider two things number,one,high ticket stuff works better on google,okay i wouldn't recommend going for,super low tickets obviously it works but,i wouldn't recommend going super low,ticket on google ads because anyways you,just pay for the click so basically the,person coming to your website,and there it's just way more sustainable,to actually make everything more high,ticket okay so the example of like like,literally a table which is huge and way,more expensive is actually a pretty good,one and i would never recommend selling,something like that on facebook however,on on google it actually makes sense and,those people who wear on your website,then you can retarget them on facebook,and start showing them the white table,on facebook then it makes sense but only,as a retargeting okay because it's again,people who search for a white table so,they want one and the last thing which,is very different from google to all the,other platforms is it's all about the,pictures okay the pictures here are so,much more important than on facebook or,on tiktok because you're not going to,have a video which explains everything,you're just going to have the person,searching for it seeing the product,clicking on it and then buying,immediately okay so there's no video ad,or no explanation and there it's also,very important to understand that you,don't have to re-explain the product,itself if it's a general one if it's,just if it's a logical product which it,does need like a lot of explanation,that's the product you want to sell,because if a person searching for a,white table and then they see some crazy,thing which is like added on like onto,the table and it has like those 25 extra,features they're not going to understand,what this table all can do because you,don't have the video yet and it's not,shown primarily you just see that it's,for whatever reason more expensive and,most people do then just click away and,don't understand that this table,actually has something more to offer so,that's google and now let's talk about,tiktok so the first very big positive,about tiktok is you're gonna get a lot,of cheap traffic okay so to get a person,from tick tock to face to to your store,is so much cheaper than actually getting,a person from facebook to your store,however and this is a big issue,traffic is not equal to sales 100 people,on your store doesn't mean that you're,going to make x amount of money it's not,that the conversion rate from tick tock,leads are is the same as the conversion,rate of facebook leads and that's the,issue here you need to understand that,the soft metrics don't really count if,you don't make money so you have cheaper,traffic but it's also shittier traffic,okay so it's lower quality traffic which,doesn't really work which you just need,to keep in mind okay so there is a,trade-off you're gonna have way lower,cpms and way lower conversion rates okay,those two things will happen for sure,now am i saying that tick tock is bad no,tick tock works for sure now i'm going,to give you a couple of niches which you,actually should use and which ones you,should avoid so really good one is,jewelry beauty fitness and some like,satisfying product so like those four,types of products are good all the other,things i would probably not start out,with i've just seen that the success,ratio is so much higher with jewelry,beauty,fitness and satisfying products okay,those four niches are the way to go,that's just what you start out with with,for whatever reason you don't have to,question it it just is proven to work,better for for whatever reason
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