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How To Get 28 Day Click Attribution With TikTok Ads

hey guys what's going on max here in,today's video we're going to do a quick,one i'm going to show you how to modify,your attribution window in tik tok all,the way up to 28 days as we all know,kind of default attribution windows 7,day click one day view and that's great,right it captures a lot of data however,for most of us we are going to get sales,and leads and add to carts and all these,other events outside of that initial,seven-day click right some people are,just going to click an ad they're going,to think about it then they're going to,come back day 8 day 9 day 14 whatever it,might be they might see different ads,somewhere else,and so if you don't make these,modifications you aren't capturing any,of that data you're not going to view,any sales that an ad drove day 8 day 10,day 12 inside ads manager and tick tocks,also not going to be able to use that,data to optimize the algo so this is,something that i think for for a lot of,businesses is valuable right be able to,expand the attribution window you,collect more data your ad reporting will,see more of the full picture a lot of,people when they make this change when,they go back to their ads manager to,reporting they see a lot more sales,because it's going to capture,more sales than they're capturing before,because again the attribution window has,been expanded and like i said that's,great for visibility obviously more,accurate picture of roi on that ad ad,grouping campaign but also for the algo,to pass back more complete payment,events more submit form more complete,registration more initiate checkouts the,more you can pass back the more the algo,can update because it has more data,right so we're getting this one pretty,short not a very in-depth video it's,pretty basic pretty self-explanatory it,just takes a few steps so i'm going to,hit the share screen over here we're,going to dive in,and what you're going to see here is,to get to this place you're gonna be in,your ads manager you're gonna go to,assets you're gonna go to events,okay we'll go back a step here so you're,gonna go to events under assets you're,gonna click web events,and then up here you're going to see,this little text box this little,hyperlink called manage your attribution,settings you're going to click that,and that's going to bring you to,attribution manager and what you're,going to see is all of your,if you're using your devmode pixel,you're gonna see all of the event types,that you are tracking and you'll see,they're all defaulted to seven days,under click through and one day under,view through so you can do one of two,things here you can either just kind of,filter,by the event you want here or just go to,it right so if i know,i want to do complete payments let's say,i'm selling something higher ticket the,sales window is 14 days on average i can,click edit window so again just to show,that again there's a little edit window,that pops up when i hover over it and,click edit window,and then from here i can click window,and i can now go to 28 days and i click,edit and that's going to instantly,update everything,now the cool thing here is i can always,switch back and forth so i can go back,to seven day if i want i can go to one,day i can go to 14 days and go 28 days,so you can modify these attribution,windows,and kind of play around with it and just,see what your performance looks like,does your performance increase do you,see a lot more sales or you got more,visibility does rose look better if so,definitely keep the attribution window,where it is if you really don't notice,any change maybe all of your sales,really happen day one day two day three,then this really isn't that big of a,deal,but again this kind of allows you to,make that switch and,like i said i think sounds really basic,pretty pretty simple stuff right,attribution windows,but it can make a big difference,especially if you are new to tick tock,if you're just getting started 30 60,days in that data is really really,valuable so you're going to want to,capture as much as possible to give the,algo more stuff to be able to update and,enhance and get in front of the right,person and it can do that with better,signal data so there you have it guys if,you want to change from seven day click,to one day view go into your ads manager,go to assets web events attribution,windows and modify that attribution,window for the event you want all the,way out to 28 day click or 20 day view,whichever you want to do and see how,that impacts your results and as always,guys hit that subscribe button hit the,bell make sure you get all my future,videos and i'll see in the next one

The above is a brief introduction to tiktok ads attribution

Let's move on to the first section of tiktok ads attribution

TikTok Attribution Manager

a few weeks ago we got an email from,Tick Tock that one of the accounts we,work in now has access to their new,attribution manager tool now attribution,models can be a really complicated,portion of digital advertising but they,can also be very important and very,powerful if you utilize them correctly,so in this video we want to talk about,what attribution windows are I'm going,to show you how to adjust them in the,new tick tock attribution manager and,then we'll talk about some scenarios,where you might want to customize them,to your account,I want to start off in The Tick Tock,business help center going through their,documentation about attribution as a,quick overview I think this will be,really helpful if you are just getting,used to attribution and understanding,what it is and for those of you who,already know you can skip to the next,section if you'd like at a very high,level attribution is what we use to,understand the actions that a user takes,after they click or view an ad that we,have on The Tick Tock or quite frankly,any other advertising platform as Tick,Tock says here is most commonly used,with conversion tracking when we're,trying to connect the click or the view,of that ad to a desired outcome whether,it's a purchase a lead fill an app,download any of those additional actions,after the fact we want to be able to,attribute the performance of those ads,ad sets and campaigns to that later,stage conversion action so we know,what's actually moving the needle for,our business so understanding the,performance of our campaigns is obvious,a main function of attribution and why,we want to make sure that that is set up,properly there are some other secondary,outcomes from attribution that we'll,talk about here in just a minute before,we get there I want to talk about the,attribution logic that Tick Tock has,down here because as we've talked about,this is going to be tied back to a,user's click or a view of your ad so,there are going to be two different,types of attribution we can use and Tick,Tock has a pretty good rundown of what,each of those are here the first is,Click through attribution I think this,is the one that people utilize the most,so when a user clicks on a tick tock ad,and then completes the desired,conversion action again whether it's a,download a purchase whatever it will be,attributed to tiktok as a click through,conversion because the user clicked on,the ad and then took that desired action,the other type of attribution model is a,view through attribution and that's,simply when a user views but does not,click a tick tock ad and then completes,the desired action later on on that will,be attributed through as a view through,conversion Tick Tock then makes a,distinction here and says that any,click-through attribution Will trump The,View through conversions so if you have,two different ad creatives or campaigns,that a user engaged with the one that,they clicked through on will have the,performance attributed to it and the one,that had a view through will not,additionally on any single ad that,somebody engages with you have to,technically view the ad to be able to,click it but if somebody clicked on it,you will not have that same conversion,attributed in both the click and view,through column it will only show up in,the click column even though they,technically also viewed it so just a,little bit of clarification there now,the rest of this section actually talks,about the MMP or mobile measurement,Partners within Tick Tock which is,really an in-app setup if you look over,here on the left in the breadcrumb on,the help section here I'm actually in,the in-app events section but I thought,this was the best attribution overview,whether it's for app tracking or web but,for the rest of this video I actually,want to talk about just the web events,and the web attribution so I'm going to,come click up here and just like the app,section does a better job giving an,attribution overview I think the web,section does a better job telling you,why attribution matters Beyond just,campaign performance regardless all of,the stuff that I'm talking about in this,video is going to be platform agnostic,meaning that everything that we're going,to talk about could either be for web,events or it could be for in-app events,I'm not going into the specifics of each,of those if you're interested in any of,them you can read through these help,articles and find out which one makes,the most sense for you but for the rest,of this section I just want to focus,down here on the different attribution,products and why they matter I'm going,to talk about the next two bullets,together because they kind of lead into,each other so the first is building,marketing audiences if you're creating,audiences off of your web visitor events,the the attribution window is going to,matter for those because you want to,make sure that you're counting the right,people and building audiences out of the,ones that matter the most to you you can,then als

After seeing the first section, I believe you have a general understanding of tiktok ads attribution

Continue the next second section about tiktok ads attribution

Implementing Amazon Attribution For Google Ads, Facebook Ads, & TikTok Ads

hey business owners this is stephen with,blue doodle agency and today we are,talking about amazon attribution now,before i show you how to do it here on,the computer i wanted to quickly tell,you what amazon attribution is which uh,amazon attribution is a beta product,that allows you to advertise on,different channels like google facebook,instagram tick tock and you can drive,that traffic from those channels to your,amazon listing and most importantly,uh amazon will now tell you things like,landing page view right your detail page,view how many people add it to cart how,many people purchase right now before,amazon attribution you could drive,traffic from these different channels to,your amazon listing right but amazon,wouldn't tell you things like how many,people actually saw your detail page,view how many people added to cart how,many people purchased right amazon owned,that information well now,uh if you are brand registered right,this is the sort of caveat to uh amazon,attribution right if you're a part of,brand registry you can participate in,this and you can drive traffic from,different uh marketing channels like i,said the popular ones google facebook,instagram tick tock there's a list of,others that i'll show you here in a,minute but you can drive that traffic,from those channels to amazon and amazon,will now tell you uh the important,details of that traffic right amazon,understands that the customer journey,and the funnel to ultimately buy your,products doesn't always start and end on,amazon right amazon gets it they know uh,and so this is a fantastic opportunity,but here let me show you in the computer,how it's done and i will also show you,how to not only set up the campaign but,then how to,implement your amazon attribution on the,popular channels of google,facebook or meta now right facebook and,instagram and tick tock i'll show you,exactly how that's done so come on,hey everybody all right so we are now in,the amazon ads dashboard and this is,where you will access your amazon,attribution feature now quick disclaimer,once again uh which is you have to be,part of brand registry in order to,utilize amazon attribution um i think,the reason amazon is doing that is,amazon you know wants brand registered,sellers prevalent on their platform,because you have to have a registered,trademark with amazon in order to be,part of brand registry which makes you,know anyone who's doing that is a pretty,serious seller right you know it's you,know money and effort to do that so um,you know they want serious sellers so,with that said we're going to come over,here to the left side once we're in the,amazon ads console and we're going to,come down to measurement excuse me,measurement and reporting,click on amazon attribution,and that is going to bring us,once my internet decides to work,to the,creation,portion here i have made one down here,but we're going to create a new one just,to show you all but if you had other,campaigns they would show up down here,i actually also got rid of a box up here,that would have said create now but if,that's gone or if you have it you can,click that but otherwise we're gonna,come down here to,create a campaign,it's gonna let us know yeah give us the,two options here we can either create,manually or upload a file and create in,bulk now you have to imagine uh a lot of,sellers have a lot of products to sell,right you know i myself only have one,product i'm selling on amazon so for me,it's just create manually,and you can also create manually if you,have one product on different,channels here which we'll look at in a,sec but amazon loves their flat files,that's one way to do it we're going to,do create manually,we're going to click that we're going to,give it a name,and we're going to call this,cumulus,attribution let's call it facebook,google,and tick tock,and then here this is my product i saw,on amazon yes i understand it's out of,stock that's,a different story for for a different,video but you would all of your products,that are brand registered will show up,here no idea what this is that's a bug,that the reason that's showing up uh so,that's my product i added it it'll show,up here the ad group name i always,usually just well for this instance i,don't always use the campaign name for,that but ad group name will be that the,publisher is letting,amazon narrow down where you're going to,be putting this right so for this first,one we're going to do facebook,and it should be noted here as well that,they differentiate between facebook and,instagram even though it's the same,advertising console they let you choose,two different ones so this will default,to social as a channel um you can put,another channel if you want now the,click through url is your landing page,or your product detail page now again,like i said this is my product that i,saw on amazon it is out of stock but we,can still use it for an example sake,again sort of longer store we all know,that once you run a run out of inventory,

After seeing the second section, I believe you have a general understanding of tiktok ads attribution

Continue the next third section about tiktok ads attribution

How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock ads we're going to go into shopify we're going ,to link our store we're going to make sure the pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400 million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also going to go into some advanced things around ,content because that is so important to make sure that you make tick tock ads work the first step ,you're going to want to do is set up your shopify store if you haven't set up your shopify store ,just pause the video click the link in my bio and set it up now we've got one set up through our ,lemon scrub series so it's got most of the things ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're in shopify the best way to go is go into apps and ,just write in tiktok simply download the official tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring up this little tick tock section down on the left ,hand store of your shopify store if you don't have shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set up we can click this section here setting up the ,pixel the next step you can see that it's saying connect tick tock for business this is where you ,need a new tick tock account already have a tick tock business account you can just click connect ,but today we're gonna have to create a brand new one so i'm just gonna click create new at the top ,enter my email address get the verification code sent into the verification code here agree to ,terms and conditions and just click sign up you can click connect down the bottom right and that's ,now created an ads manager business manager under that email we can click create new ad account and ,we can select the country and the currency that we want to be built in this is generally the region ,that you want to be targeting change the business name to something a little bit simpler click sign ,up and connect you'll come to this data sharing section which we've touched on a few times in my ,previous episodes just click enhanced or maximum providing you've got the terms and conditions set ,up for something and then click confirm maximum is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi which is a partnership between shopify and the ,advertising platform click set up enter your final details make sure you connect automatic payment ,click confirm and you should be ready to go now to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure that we do have the pixel set up properly what i ,do recommend is going to your website and just like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you can download and check if your pixel is firing ,on your website if it's not you may need to go and fix that initially just download the chrome ,extension and you can see that our tick tock pixel is set up here shopify set it up for us and it ,should be firing this is a page view because we're on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in the tiktok ads account we can go ahead and ,create our first campaign campaign structures are really important to talk about it's what ,separates good advertisers from bad advertisers that alongside really effective marketing content ,the basic structure is you have a campaign which is what objective you are striving for if you've ,got something like a real estate business it might be leads you're trying to collect ,leads but we've got a e-commerce business so we want to get purchases then you've ,got the ad set level which is basically the targeting that you're setting up to complete ,that campaign objective then finally you've got your ads that live within each of those ad sets ,these ads are different creative types that you think are going to convert your customer ,so head to campaign when you're in campaign all you need to do is click create here and you'll set ,up your first campaign you'll get prompted with two options you've got simplified mode and custom ,mode we're going to w

After seeing the third section, I believe you have a general understanding of tiktok ads attribution

Continue the next fourth section about tiktok ads attribution

Tracking Paid Social KPIs And Measuring Attribution on Tiktok

what have you seen,you've spent a lot of money on on,facebook and instagram and you spent,money on tick tock,some of the key like differences maybe,like cpm cpa,what what do you expect on tick tock,versus facebook,is that something you can,that you have an opinion on or like,enough data that you can look at you're,like i generally expect if i can have,success on tick tock it's going to be,this price versus instagram at face but,this price yeah so i would say in,general cost of traffic is so much,cheaper like cpms are like two to three,times cheaper on average than what i'm,seeing on facebook,when we start running ticktock ads for,any client one thing we'll immediately,see like looking on like google,analytics it's just like a huge spike in,traffic,um like easily like surpasses sessions,in terms of like what facebook and,google brings in,um it's just the conversion rate about,traffic of course is so much lower so,there's,tick tock is really great at bringing a,lot of people to your site cheaply um,with a lower conversion rate than we're,seeing on facebook and google,so as long as that math is playing out,of traffic versus conversion rate um we,could take a lower conversion rate if,we're driving so much more cheaper,traffic sure so that's that's part of,the game that we're playing another part,of it is understanding the user behavior,on tick tock it's not always going to be,people,at least i'll put it this way,people who are on tick tock and they're,there to watch videos and to be,entertained aren't always ready to go to,a store and get out their credit card,and purchase right then sure like it's,more of a,passing time discovery it is a product,discovery platform,but it's it's not like someone's on,their desktop clicking on a facebook ad,like easily ready to purchase gets,everything pre-filled out like,so since a really common conversion path,that we see,is that people will get so much traffic,from tick tock,and,we maybe like 25 of them will purchase,that purchase end up purchasing like on,that first touch point like an impulse,buy,but the rest of the purchasers end up,purchasing,whether they get retargeted with a,facebook ad later that week once they've,been to your site,they come through direct or they look up,the brand on google later,so it's not always as clean as people,are clicking on the tick tock adam,purchasing right then sure um,we we do see in the data that there is a,longer conversion path and that's,usually when they're getting retargeted,from other platforms that they end up,purchasing,so that's why like analyzing,success on tick tock ads manager,is going to be different than what,you're how your man how you're measuring,success on facebook in terms of looking,at,cpa and roasts because you do have to,consider these other channels that are,assisting the conversions and it's a bit,more complicated so that's why i spend a,lot of my time with my clients is like,pulling reports looking all these data,points looking at our traffic looking at,how are we targeting them on facebook,and also looking at survey results,that's another,thing that's been super helpful is,when,whenever i start with a new tick tock,client i ask them to,implement a post-purchase survey on,their website i like to use a survey,companies called inquire it's like ten,dollars a month like a shopify add-on i,also like inquire,oh sweet,and choir's the best um i think it's,like a it should be a requirement for,like all e-commerce stores because,what's great is that when someone,purchases,it asks them like how did you hear about,us facebook google tick tock youtube,and we put a lot of,emphasis on these survey results as a,really great data point for attribution,because,we may not see like in tick-tock ads,manager like our cpa may look higher,than facebook but then we look at the,post-purchase survey results we're like,oh actually like a thousand people last,month said that they purchased because,of tick tock,even though,like on google analytics they came,through google direct,or from a facebook ad so you do have to,get it is a bit trickier,needless to say measuring attribution on,tick tock isn't perfect you have to use,a lot of data points you have to,understand

After seeing the fourth section, I believe you have a general understanding of tiktok ads attribution

Continue the next fifth section about tiktok ads attribution

How to Use Amazon Attribution | Updated Full Training

hey everyone Scott here and can you believe it's been two years since i first uploaded a video ,on amazon attribution it's actually one of the first videos i ever uploaded on my channel and ,still a popular one right now so i thought it'd be a good idea to do an updated training since ,there's been some changes since my last video you can even get some money back from amazon ,from sales you generate using amazon attribution which i'll also cover in ,this video plus i have a couple more years of experience using amazon attribution so this ,video will have everything you need to know about how to use it plus i'll share some of ,the best practices i've learned along the way if you find value in this i truly appreciate ,it help me out by hitting the like button and let's go ahead and get right into it,so first we should go over what is amazon attribution amazon attribution is a tool ,developed by amazon that tracks sales that come from external traffic so places like Facebook ads ,Instagram you know Pinterest TikTok Google ads or any of the other platforms out there and it ,doesn't have to be paid advertising it could be free organic traffic as well so for example if ,you want to track how many sales come from an email that you send to an email list or maybe ,you have a blog that is directing to your amazon listing on track how many sales are coming from ,that blog or maybe have an influencer you're working with you want to see how many sales ,that influencer is generating you can use amazon attribution for all of that now amazon attribution ,is a url-based tracking method so what that means is the tracking is done by adding a ,tag to your standard url and then when someone clicks on it amazon tracks what happens after that ,they track you know things like uh amazon listing views they track add to carts they track sales and ,a lot of other metrics as well so that's different than a lot of other ad platforms that maybe use ,pixels like facebook ads or cookies to do the tracking that's because amazon doesn't allow ,sellers to place cookies or pixels onto the amazon website at least at this point in time and really ,i don't see them ever allowing it so they're using the url method so right here i have a normal url ,this is a standard amazon listing url also called the canonical url this will take you directly to ,the amazon listing and this is what it looks like once you've generated an attribution tag ,from that url i highlighted in the orange part the actual tag part that's added to the end ,of the url now if you click on either one of these links you'll end up in the exact same place and ,it will look exactly the same there's really no difference to the person that's clicking on it the ,only difference is that the url that you'll see up in the browser is a little bit different so the ,first step before getting into creating the tags is to determine what you're tracking this will ,make things a lot easier when you go to create the tags so for example are you tracking just one ,product with that tag are you going to be tracking a group of products are you going to be tracking ,all of your products so once you decide that you also want to decide how detailed you want to be ,so using facebook ads as an example you could track all the sales coming from facebook using ,one single amazon attribution tag that means that no matter what ad generated to sell it'd still be ,tracked through that link the downside to that though is you can't tell which individual ad is ,actually creating the sale for you another way you could do it is you could use a separate tag ,for every single ad that you have the upside to that is that you'll be able to tell ,which ad is creating the sell for you on amazon so the ones that are working keep going and the ,ones that aren't working you can go ahead and turn off for me personally i prefer to be on the ,more detailed side because of the more detailed tracking you can get so let's get into creating an ,amazon attribution campaign now you can find it easily by going to your ppc manager or ,campaign manager within your amazon account go over to the left column over here go to ,measurement and reporting click on there and you'll see amazon attribution right there so ,the first thing you want to do is come down here and click create campaign the next is to ,choose your creation method typically i'll just do it manually but if you're using facebook ads ,or google ads there is a way to create all your tracking links in bulk so you just come down here ,you select whether you're using facebook ads or instagram ads or google ads and then you go ahead ,and download the template file here and follow the instructions on the template file but for this ,video i'm going to go ahead and go into creating one manually the first thing we want to do is ,name the campaign so think of the campaign as a holder for

After seeing the fifth section, I believe you have a general understanding of tiktok ads attribution

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How to add dynamic UTM Parameters to TikTok Ads for proper tracking in Google Analytics [2022]

Hey, what's up.,This is Ryan McKenzie.,And today I'm going to show you how to insert dynamic UTMs into your,talk ads so that you can have data consistency inside Google analytics,and properly track your attribution.,And before we get too carried away, if you like this type of content and,you want to see ways that you can optimize your e-commerce brand or D,to C business, make sure you hit that subscribe button, hit the like button.,And if you have any questions, please, please, please leave a comment below.,So, this is super important when you're using tech talk, regardless whether,you're using the standard pixel, which only tracks the current session, or,whether you're using the developer pixel, which tracks multiple sessions,,the platform since iOS 14.5 is not going to catch all your purchases.,If you go and look in your Google analytics, if you have any sort of,Tech-Talk ads, a UTM set up currently, if you go and look, and you look,at the model modeled attribution between first and the last click.,We're seeing about a 12 and a half percent difference in between the,first and last click conversion, which means that, the tick-tock ads could be,performing very well top of funnel, which leads to a purchase or tech talks, just,not tracking those purchases at all.,So you could be getting better efficiency than you might think.,You can also take a look,at,the assisted conversion report under multi channel funnel s to get a better,idea of exactly how many assess.,Tik TOK might be providing your business.,So to get started, basically what we're going to be showing you is how to insert,dynamic UTM parameters in your ads.,So tick talk, just like Facebook has a number of macros that you can insert.,There are seven of them to be exact.,We've got a campaign names, the name of the campaign.,The campaign ID, the name of the ad group ID.,The name of the ad or creative, the creative ID and,placement type by using the.,And your UTM you'll be able to dynamically inject the Tik Tok like,campaign ID or the campaign name or the creative ID directly in your UTM.,So you don't have to fumble around with some kind of fancy taxonomy,that, you could make a typo in.,And then when you dig into Google analytics in the future to get a,better understanding of your data, it's going to be difficult to unravel.,So the biggest reason I like using dynamic UTMs is it because gives me.,Consistency in my data and makes it very easy for me to report,and dig into my Google analytics.,So how do you set these up?,So you go to the ad level on tech talk and you go down to the,destination page, which I have here.,So this is one of our store pages.,And then just like you would normally put your UTMs in But I will have,, all the UTMs and the description, but this is the UTM that we put in.,So UTM source equals Tik TOK, UTM medium is Tik talk ads.,And then on the UTM campaign level, we put the campaign ID dynamic,,UTM parameter macro, and we use UTM content for the creative ID.,So what this does is this is going to inject the campaign ID.,When I look up campaigns, Inside Google analytics.,And when I look up, ad content in Google analytics, it's going to,inject the ad ID from this campaign.,Then I can reference.,The campaign ID, sorry, the creative ID or the ad ID against Google analytics to see,which exact piece of creative is driving the sales and comparing it to Tik TOK.,To see if it's telling me the appropriate ad to scale.,A lot of times we see the numbers don't 100% match up with that said,if you'd like this video I do have another one on Facebook ads, which goes.,Deeper into how to actually look at the reporting and do the comparisons.,If you want to know more about that the link is down below in the description,and I'll put it in the end card as well.,But if you liked this video, please, please subscribe.,If you want me to create more content like this also hit that,like button and leave a comment.,If you have any other questions.,Thanks for watching.

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Continue the next seventh section about tiktok ads attribution

How To Add UTM Parameters To TikTok Ads - Effective Tracking Solution

one of the most popular videos on the,channel so far has been my how to find,your real ad results post ios 14 that i,posted 10 months ago but that was,talking about facebook ads now in this,video i want to talk about using utm,parameters with tick-tock ads because,they don't make it as easy to find as,you would usually have a designated,space,for that on facebook so in today's video,i'll be showing you exactly how to add,utm parameters to your tick tock ads as,well as how what are the different types,of parameters that you can add on tick,tock my name is justin and i'm the,founder of warsaw media an e-commerce,marketing agency specializing in,elevating thriving brands by simplifying,e-commerce growth before we get started,make sure to leave a like subscribe as,well as turn on post notifications to be,one of the first to know about these,cutting edge ecommerce marketing tips,post on the channel every week,so you're gonna see it's gonna be a,pretty quick video because it's honestly,going to be pretty straight forward so,the utm parameters just like on facebook,are on the ad level so i'm just for the,sake of this video just going to click,next on everything but obviously you,would want to pick the right campaign,type as well as the right ad group type,so i'm just basically clicking next on,everything right here let me just pick,you know a budget for the sake of the,video 20 bucks a day and let's get to,the ad level so,what you would usually be seeing on,facebook is if you scrolled all the way,down you would have something for you to,add your utm parameters and you might,think well you know that that's it right,here right tracking impression tracking,url click tracking url but that's not it,actually this is something completely,different if you had some external as it,says right here a third-party tracking,software that allows you to have uh,those tracking urls then you can use,that section but to have utms you,actually have to manually add them,yourself,in the url builder right here so as,opposed to facebook where you can,actually build a utm parameter based on,their parameters you don't really have,that on tick tock so you have to know,what are the parameters that you can use,and put at the end of your url so let me,first share with you what are the,parameters that you can use with tick,tock so this is an internal uh full tick,tock ads course that we have here at the,agency for any new media buyers or any,new employees or any current employees,that just want to refer back to a,specific section so we basically have a,full-blown training on the platform it's,basically a 14-page training just on,tick-tock ads but one of those is utms,and right here you can see what are the,different types of parameters that you,can use within your again utm types on,the platform so first and foremost,there's just like facebook campaign name,which it's very straightforward what is,the name of the campaign that you can,actually use so that kind of tells you,you know let's say you have a simple,naming convention with your campaigns,right uh cold or top of funnel so that,you would see every top of funnel,campaign you know appearing right there,and you would be easily able to filter,through these on tracking softwares like,google analytics or shopify as an,example then your campaign id you can,have the name of the ad group the ad,group id and same thing the name of the,add-o creative creative id and then the,placement type so basically there are,these sort of general utm parameters,that are pretty much universal across,all platforms right which is the source,the medium campaign which you can also,use again on tick tock so it's an,example i just made that one up so i,could paste that on tick tock and kind,of show you how that would look like but,feel free to build again your own utm,parameters based on these custom,parameters shown on the video those are,all available through tick tock,specifically so as an example with our,url so let's say i want to drive traffic,to our agency page then i can just head,back on tick tock enter the url right,here and add a question mark at the end,come out here and i could just build my,custom parameters right there right so i,could just start building what our,parameters are but in that case i'm,simply going to be using this one that i,pre-built right there so then i could,come back right here at this at the end,and that would be it tick tock is going,to check the url and make sure that it's,valid and basically what that's going to,do is it's going to drive traffic to,that url right if i pick all of that,let's say let me just copy and paste,that and paste that in the,in,and paste that in the browser right,there so you can see it still leads to,this right here right it's still going,to lead people to the wizzle media,website but you have all of these utms,shown afterwards and basically if,somebody clicked on that url and used,that,to go to our websites then i would be,able to see on google analytics,af

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