What Are TIKTOK SPARK Ads? And How To Set Them Up!
how's it going everybody today in this,video we're going to be talking about,everything tick tock spark ads,now this is a new format that tick tock,just announced as you see july 20th 2021,um and in this video we're going to be,talking about what spark ads are how to,set them up because i know there's a lot,of confusion when they first came out on,how to set these up,and then also i'm going to talk about,why i think everybody should be using,this ad format,right now in your digital marketing,campaigns so let's jump right in into,what exactly a tick tock spark add is,so tick tock defines a spark ad as a,spark ad enables brands to amplify,existing organic videos,that fit into their campaign objectives,okay that's great but what does that,mean,essentially it's taking an organic post,and kind of promoting it in a way that,makes it look even more organic,and not like an ad and here's an example,of what that looks like so i created,this on this demo account on the back,end,i basically took one of my tick tocks,and i made it into a tick tock,spark ad now what makes this different,from a normal tick tock ad,is you'll notice here in this right hand,column that it still is showing,organically from my profile it looks,like it comes from there it's not,showing the logo of the advertiser it's,showing my profile inside of there so,zoco marketing and there's still a,little plus follow button,so if somebody sees this ad they can,still follow me as an influencer even if,another brand is promoting the video,also another benefit is it just looks,completely organic right,um there's a small little ad logo right,here and then a learn more button,where the advertiser can kind of control,where they send the traffic to,but besides that this is a very native,experience and goes right in with the,saying of tick tock's kind of business,model of,don't create ads create tick tocks so,this is the this this is a huge benefit,for any advertiser and,influencer out there because it's a it's,a win-win situation right you can run an,ad that also gets the the influencer,more follows and comes from their,profile but at the same time is,promoting the advertiser's product,so now that we kind of have a lay of the,land of what a tick tock spark ad is,i want to go through how to set that up,now there's two type there's two steps,to setting up a tick tock spark ad,the first one is on the creator's end,they have to go through and authorize,the video,and then give the code over to the,advertiser and then on the advertiser's,end they need to go into the tick tock,business manager and apply that code so,i'm going to show you both those steps,right now here are the steps you take to,create that authorization code if you're,the influencer click the top,right there then you're going to go to,privacy you need to make sure that ad,authorization is turned on after that's,turned on you're going to head back,over to your actual videos select the,video that you want to give,ad authorization to and then you're,going to select the click the three,little dots,and you're going to scroll over till you,see the add settings button,once inside the add settings button,agree to the terms and then turn on add,authorization,this is going to tell you that you can't,delete the video after you've authorized,it as an ad hit ok,and then you want to generate your code,and you can give it a certain,authorization period,and then the last thing is to copy that,code and send it over to whatever,advertiser might be running the app,so now once you have that code whether,it's sent over to email or however you,get it from the influencer now it's the,job of the advertiser to take that code,go into tick tock business manager and,actually set up the ad and here's how,you go about doing that so the first,step is you are going to need a tick,tock business manager account,if you need to just google tick tock,business manager and create that account,there,and then from there you're going to,notice you're going to come to a,dashboard that looks something like,this what we're seeing right now as this,loads over just give me a second here,and inside of this dashboard you're,going to see this assets,tab you're going to come over there and,you're going to go to creative you're,going to assets and then creative,and then once you land on this tab right,here you're going to notice there's a,few different tabs up here and one with,this new little feature for tick tock,spark ads so we're going to click on,spark ads here,and then you'll notice this will show,you all of the authorization codes that,you currently have for your account so,say you're working with 10 different,influencers,and they all sent you over,authorizations code this is where you,would plug all those in,and you could run you could run tests,against which influencer is giving you,the more,most return on ads pen so from here,we're then going to click for you it,might look a little bit different if,it's your first time applying a code but,you
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How To Make a TikTok Spark Ad
How To Make a TikTok Spark Ad
in today's video i want to share with,you a step-by-step tutorial on how to,create a tick tock spark ad what type of,account you need to have a tick tock,spark ad going and what are the,advantages of creating tick tock spark,ads my name is justin and i'm the,founder of voiceo media an ecommerce,marketing agency specializing in,elevating thriving brands by simplifying,e-commerce growth before we get started,make sure to leave a like subscribe as,well as turn on post notification to be,one of the first to know about these,cutting edge ecommerce marketing tips,post on the channel every week,all right first things first what type,of tick tock account do you need to be,able to run spark ads so first and,foremost there is again a separation,between a tick tock ad account and a,tick tock you know profile account you,know what type of profile do you have,versus an ad account so in all cases if,you want to run ads on tick tock you,need to have a tick tock ad account,which that you can create at,ads.ticktalk.com,so once you have that set up once all of,that is created then this is where you,get two choices when it comes to,creating ads you can either do spark ads,or regular ads,for spark added to a cure for you to be,able to run a spark added this video,shall be taken only from a personal tick,tock profile it does not work with a,business account so business accounts,are pretty limited on tick tock in terms,of sounds because those sounds are,copyrighted and they may not be again,they may not be copyrighted for a,business license or they may not be,copyright free at least for business,license and it's the same thing,essentially if you want to run a spark,ad that the content in these videos they,may not be best suited for an ad or at,least this is what tick tock says so you,want to make sure you have a quote,unquote personal or creator account on,tick tock for your profile by the way,there is a way for you to switch your,profile over for one to the other if you,go into your settings you'll be able to,actually switch over to a personal or,business profile so if you're a business,that you may want to go back to personal,again for any brand e-commerce you know,e-commerce store or influencers that may,be coming across this video you want to,make sure that you have the right,profile because again you'll be pretty,limited in your capabilities when it,comes to advertising so the first things,first you're going to see on screen,right now the step one which is you're,gonna wanna head over to your settings,and head over to add authorization,settings and all you'll wanna make sure,is to turn on and toggle the switch for,ad authorization then the step two is,you'll want to head over to the actual,tick tock organic post that you've,created or that again an influencer has,created you want to click on that post,you have to be again the tick tock,account owner whenever you perform these,following steps doesn't work any video,out there and i'm saying that because,i've seen people trying to get an,authorization code from other videos out,there it has to be with your own videos,so again you head over to the video that,you want to get an ad authorization code,from so you click on that video you,click on the little three dots,essentially on your video and you click,on the toggle that has a megaphone as an,icon and that says you know add settings,what you're going to want to do from,there is accept the terms and conditions,and then turn on the toggles for sharing,your post as an ad and authorizing,brands to use your post as an ad and,then by default it'll get you an ad,authorization code that will be valid,for 30 days you can also change this,duration if you're planning on using,this for longer than 30 days you can,change it if you're planning on using it,for shorter than 30 days again you can,change that too so you change the,duration that the code is valid for and,then when that is done you can use that,code within the tick tock ads manager to,create an ad let me show you how this,works so you're gonna be seeing on,screen right now a screenshot of,basically tick talk ads manager and what,you're gonna do at the same time is,whenever you create an ad so when you,already have a campaign ad set and,you're now at the ad level you can,basically choose a bit like you would,with facebook where you can choose from,an existing post you can do the same,thing here but instead of picking a post,what you would do is enter that add,authorization code and then,automatically you would see the tick,tock organic post showcasing here as an,ad and this becomes super powerful,because again if you're an ecommerce,brand owner you can do business with,creators out there that's you know,potentially have already shot videos for,free on their own with your products you,may reach out to them and offer to pay,them essentially in exchange for that,code which that basically becomes,influencer white labeling because when,people are going to see that ad going,around you a
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How To Run Spark Ads On TikTok
How To Run Spark Ads On TikTok
what's up guys welcome to another tech,talk ad tip video so in today's video i,want to talk about the difference,between custom identity ads and spark,ads right so if you're just getting,started on tick off you may be confused,because it is different than facebook,right with facebook,you're linking a page a facebook page to,an ad account so technically every ad,you're running is linked to that page,right and you can use the existing post,ids to maximize social proof it's not,the case with tick tock out of the gate,with tick tock you can basically just,put whatever page title and page icon,that has matched the landing page but,you can whatever name you want that's,related to that in the title every ad is,basically created at the ad level right,meaning like all the the personalization,the branding element is at the ad level,whereas spark ads is more like a,traditional facebook existing id post,where you can actually link to it it's a,real post it's not a tick tock it gets,social proof people can click from that,ad and you know view everything to your,page so in this video i'm going to talk,about the difference between the two,we're going to dive into the ad account,over here,i'm going to show you kind of the,examples between the two things because,there are some pros and cons to both,listen before we get into that we use,both right so i don't think there's a,definitive best type of ad to run on,tick tock because they're contextual,depends on what your goals are and,what's most important to you right,you're looking to build their brand,looking to build a following in addition,to making money or you're just looking,direct response your affiliate marketer,or something like that depending on,those contexts you may find one of these,more valuable on the other so we're,going to do we're going to come over,here,and hit the the,share screen real quick,and we're going to take a look at here,so what you'll see when you're inside,your ad accounts,is right here where it says identity you,can it's automatically on custom,identity so custom identity gives you,the option to basically set up the,branding you know sort of the profile,everything right here um so you can,easily switch switch it on switch,between it you also reset out every time,um if you're brand new to tick tock you,might not see that yet in which case,you'll have to basically set the uh page,name the profile icon all of that here,before you can have the custom identity,created so again what's happening here,everything else is pretty much the same,on this ad unit you know some weird,things in our account because we're beta,testing search so some things you see in,here are not going to be in your account,but um they will be eventually,so with this type of ad if i go back,over here,the biggest difference between the two,between spark and custom identity,besides the fact that obviously how you,set it up is different,when somebody sees a custom identity ad,in their feed,anywhere they click it is going to take,them to whatever you put in this url bar,right here okay,so even if they click your profile icon,like oh click funnels when i click that,it's gonna take to the website if they,click click funnels here it's gonna take,your website right nothing here is gonna,take them to clickfunnels ticktock,profile okay what that means is you're,almost universally this has been the,case for pretty much every ad we've run,custom identity ads will have higher,click-through rates outbound clicker,rates than spark ads i have seen very,very very very very few exceptions to,that mainly because there's just more,outbound click points right with with,the spark add you basically have the,call to action button that's the only,outbound link with smart guides if they,click here or they click here,it is going to take them to click,funnels actual profile or your actual,tick tock profile where they can follow,you where they can view other videos,right,but again custom identity you have,multiple exit points to your website,spark ads you have one,now again we talk about pros and cons,you might get more clicks with custom,identity but again they might not be all,high quality clicks because you may,people clicking your icon or your name,because they want to learn more about,the business but they're taken to the,website so they might just bounce off,the website right um that's a that's a,negative for custom identity also,the comments the engagement on this post,are not translated to other,ads using the same creative right so if,you have 10 other ad groups running the,exact same creative there are 10 totally,unique ads they don't maximize social,proof i think it's consolidated whereas,spark ads,and breathing is centralized to an,existing post id so if i have 10 ad,groups running the same spark ad all the,comments across all ten of those ad,groups come back to one right so that's,great especially if you get a lot of,great comments a lot of engagement it's,obviously going to be beneficial to you,w
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TikTok Spark Ads Tutorial For 3X ROAS (Post Update!)
TikTok Spark Ads Tutorial For 3X ROAS (Post Update!)
up international marketers today we're,going to talk about spark ads whether,you should use them and an actual update,that title did in the last couple weeks,i made a lot of difference,on on how we test them and how we go,about them and we're going to talk about,how how i use them in strategy you know,scaling seven and eight figure brands,and working in some of the best uh,agencies out there and actually do my,consulting on,big brands as well so i have a lot of,data to show you and spark ads have been,great lately and i'm just going to talk,over,this video,all about them and for those who are not,very sure what spark ads are on tiktok,they basically just add just through,your profile so it's the same i think,but there are three profiles so if a,person clicks on your your picture of,your profile you can actually hop onto,your profile because it's through your,actual organic page,but,that's pretty much it basically,if you have experience with facebook ads,is basically getting the id of the ad,and then using it as an existing post,and to actually you know throw as an ad,for cats they have been very very bad,since they came out,we were actually spending i was,expecting just ten percent of the whole,buzzer asparagus and i'm talking and,that's very very generous to be honest,it's actually what was actually much,lower than that because the problem was,that,when someone actually,saw a spark out if would click anywhere,else than the cta it would actually,direct to,the profile and then the person has to,click the link on the bio and then he,has to see the product and then buy long,story short there are there are really,too many steps for convention and,of course that didn't really lead to,success especially sick talk where,people are,have much sort of you know attention,spans and people are pretty much all,over the place to be honest just want to,hop off the website and just continue,scrolling and you need to better serve,and the landing page as easy as possible,for them to buy so there were a lot of,steps and,that made sparks very inefficient that's,why we use it but it just updated um,actually a couple weeks ago maybe max so,now what they do is when someone's,actually watching the ad,whatever they click inspire the cta that,just directly goes to the landing page,and,it actually goes to the profile but it,loads seven percent of um the landing,page so basically just going to the,website and with having a background of,you know the organic page i'm gonna hold,like a picture here so you can see but,this made it much better,uh for us because people were actually,seeing our products right off the bat,so there is very very important that,distinction here and this made a whole,difference so we actually retested them,on a few accounts in the last couple,weeks and to be frank they had to,perform the white apps which from in,general from like a perspective on page,media that makes sense because just,through a profile that most often than,not and you should have some throttle,proof on it so when people actually see,that this is a good profile and good,brand just buy um um you know much more,than they just,just went out,because they have seen a lot of them,there's more cavity to that is that we,test that in you know somewhere good,organic pages so you should have organic,grocery pages of course they don't,correlate or they don't link each other,so if you do have like a great page that,means that this paragraph would be,better but from like a human psychology,perspective if someone clicks and goes,to your profile and sees 10 000,followers or you know it has like,50 videos it's better than someone who,just has one so from that point you know,from the actual delivery point of view,so yeah that's pretty much it so right,now asparagus actually outperformed the,white edge so i'm gonna show you exactly,how we implement them and how you can go,through through the process just setting,us back up in case you don't know that,so you can see we are here on the ads,level just create a campaign this is the,same like you,you would do,so here here on the ad level you go to,the identity you see here your tick tock,account delivers podcast so it's talking,about on,when you do that it populates two,options the first one is to use an,account your own owned by you the second,one is to use other offering account or,post so basically how that works if you,link your,um organic page or your organic profile,to the sql ads manager,which can down very very easily you can,just it actually populates all the video,that you have on your page so you can,just easily you know select them if you,click a post and actually just select,anything you want take into,consideration that again he populates,videos that are allowed to run as ad so,if you go to your to your post on your,mobile app on tick tock and then you,click through those you're going to see,like the private settings and stuff and,that settings so just make sure you,toggle on that button,that says that ca
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Tutorial | Reasons Why Your TikTok Ads Are Rejected - TikTok Ads Manager 101
Tutorial | Reasons Why Your TikTok Ads Are Rejected - TikTok Ads Manager 101
are your tic toc ads getting rejected,are you not sure if your content is,being accepted,today we are going to take a look at the,top reasons the tick tock ads,are rejected,hi everybody welcome to the tick tock,ads manager 101 series,i'm peter and i'm here to help you,through your tick tock advertising,journey,our mission is to help you successfully,launch your very first campaign on tick,tock,so let's get started,for this episode we will talk about the,ad creatives and common reasons why ads,are rejected,now on tick tock we ensure a safe and,authentic user experience by holding,advertisers to a high standard for the,content they promote on our platforms,which is why we review each ad to make,sure it complies with our ad creative,policies,and local regulations now i have,personally come across many ad creatives,that have been,rejected due to various reasons and i'm,here to help you understand some of them,so that when you start your campaign,you're already aware of what not to do,so let's take a look at our first reason,that many ads get rejected,the ads that make exaggerated overstated,or misleading claims about product,performance is clearly,not compliant with our policies like an,ad that says they are going to give,twenty thousand dollars once you sign up,without any proof,or if this particular product says,you're going to lose 15 pounds in one,month,basically any weight loss claims i have,another one too,this product will give you 100,satisfaction in life,these absolute claims are not encouraged,on our platform and our review team,will reject any such ads if you look at,the caption in the first one it says 100,natural herbal cream number one of the,whole world,absolute terms and the second one says,use this service and get married,in three days well that's not okay,now let's talk about the second reason,that ads get rejected,which is if ads show products or,services from a prohibited industry,i have seen a lot of ads get rejected,for this particular reason,it's really important for you to know,the list of prohibited,items from your own market tick tock has,always maintained,very strong policies for an authentic,and safe user experience,which is why we don't allow items like,illegal drugs or,adult content you can have a look at the,whole list,if you visit the help center link in,your ads platform,the first part contains the products or,services which are currently prohibited,in all countries and regions like,cigarettes weapons gambling political,ads and more,and the second part contains the list,from various different markets,now we come to the third reason and this,is important guys,if the products and prices in the ads,are not consistent or relevant to the,products and prices on the promoted,website,the ad will be rejected for example,if the product shown in the ad creative,is different,than from the landing page or the price,shown in the creative is,inconsistent with the price on the,website then our review team,rejects the ad in the first creative the,ad,introduces a facial essence for oily,skin in the video but,shows a car on the website the second ad,states a discount of,up to 30 percent off but on the website,you can see,up to 50 percent off and then in the,third one the website is too vague to,determine,if there is any relevancy at all,moving on to the next one the promoted,website does not function properly or,does not contain information required by,local regulations,this is another common reason for,rejection,for example websites that don't open,properly,websites that are not mobile friendly,websites that don't contain the contact,information of the seller,or websites without a clearly stated,refund or return policy,we at tick tock ensure that it's not,just the ad creative that is important,but also the website that you are,promoting and that should comply with,the local rules so as to safeguard our,users,moving on the next reason has to do with,issues of the ads,texts or captions for example ads with,spelling errors,excessive or distracting capitalization,of certain words,or using symbols in place of letters,there could also be issues like,incomplete texts and videos,grammar mistakes or text logos that have,been covered by stickers,check this out first we have the,incorrect spelling of the word sale,and also notice certain letters are,capitalized and certain letters are not,second we have the use of the at sign in,the question mark,there's also the spelling mistake of,sale not to mention,the capitalization again third,there is a very cute cat sticker,covering the main logo,for example if the ad creative has low,resolution that is blurry,a part of the creative is covered up,with black bars,or if it looks pixelated it gets,rejected,i have also seen some uploaded ads,without any sound or,audio this can be a bad experience for,our users,after their streak of user generated,content and hence,these are rejected you also need to,ensure that the audio quality is decent,if your audio quality sounds li
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Zero to $16K A Day In 6 Days (TikTok Spark Ads)
Zero to $16K A Day In 6 Days (TikTok Spark Ads)
the biggest problem that everyone,watching this video has is they launch,ads they get some results for one or two,days and then it just flops it just kind,of comes out so like how are you kind of,not in that boat i just did something,really crazy i met someone online that,went from 1k a day to 16k per day in,just six days using tick tock spark ads,i was pretty mind blown by this actually,i've never seen someone like this and so,i reached out asked him if you want to,do a podcast and he was down so for 20,minutes we spoke i asked some crazy,questions i got some answers to that i,didn't even know about so i'm sure you,didn't know about this so just sit back,and get ready for this absolutely value,video and hopefully after you can go on,your own to talks about cats let's go,all right,welcome back to ecom street guys welcome,back to the channel today i'm here with,kevin krieg um as i mentioned in the,intro this guy went from zero to i think,16k day using tick tock ads in only six,days and so for the next 20 minutes,we're just gonna sit here jam out and,kind of figure out exactly how he did,this so kevin what's up,yeah thanks for having me um everything,good glad to chat about tic toc so like,the main way i found you was through,this like viral twitter thread of yours,i was like,to talk ads how we scaled the store from,1k to 16k per day at a 3.6 roads check,this out and replicate everything we did,we only took six days,uh yeah so that obviously really hooked,me and so,um from wherever you want to start i,kind of take us through that process of,like,what like the niche you're in was and,the whole process behind setting this up,and like how you just found scale so,fast like i guess like the golden,nuggets there,yeah yeah no definitely so um it all,started with a client who brought in the,product uh was a very cool product and,um,it was in the in the women's niche it,was more like um,like beauty about like a little bit had,to do a little bit with weight loss but,mostly like beauty and it was slightly,on the edge about like policy and policy,wise um but it was still whitehead,everything was good and we had like a,couple rejections here there but nothing,like crazy um and yeah so it was,definitely like,um,very visual so that's always important,right if you if you can show not tell um,and also show in a way that um,that works with utc right so obviously,we only use ugc style content for it and,um if you can if you imagine like,facebook you can do animations you can,do like some sort of 3d stuff with,vibrating pain point or whatever you,can't do that really on tick tock so we,really stayed native with it and um yeah,that was pretty much that was pretty,much what the product was about but very,broad appeal also so,um yeah it was cool to take it on you,know we saw it and we're like okay,that's kind of,interesting to see how it goes yeah yeah,i kind of like do you think,is your preference kind of to go with,those mass market products versus,something super niche down,yeah um i mean in,definitely yes and because it's it's a,little harder to target on tick-tock,than it is on facebook i always make,this example you know if you have an,ankle pain product on facebook you can,target ankle pain and the audience,getting that pocket of audience actually,going to be like very relevant to that,um but on tick tock you can target like,body or hell something like that,so definitely not nearly as like,detailed um as on facebook right so yeah,the broader the better for us um we're,not shying away from like a little bit,of niche products but,yeah,definitely not uh,possible,for this product specifically that you,guys were like able to scale so much was,was there any kind of extreme aov or,like quantity bundle going on that kind,of made it easier to scale or was it,like a lower,yeah,it's a good question yeah it was around,40 50,price point but we sold,i think the main offer we had was on the,product page selecting like two,the second one i think 50 off um i think,that was our main or like 40,yeah i think that was our main offer um,and because there were two variants of,it and it was like a color thing uh so,most like it converted at like 40 or 50,percent yeah,obviously you know that obviously,yeah it helps a lot with aob and scaling,right because suddenly your margins like,yeah was there any specific app or like,to use like a specific app there or was,it just like a manual thing,so ah we used i can't really remember,what we used but i know it was,um it was a bundle below the ato card so,it's about that yeah one of those ones,there's a lot yeah one of those ones,it's like a second atom card where it,says like buy two for,x off yeah you click you can just select,the variance and that's it yeah we see a,lot of brands do that i feel like people,forget the importance i think that,people forget like the math behind if,you can get half your customers to buy,two instead of one like that margin that,you now have allows you to scale so much,further l
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How To Create A TikTok Spark AD Easily
How To Create A TikTok Spark AD Easily
hey guys Seb here from wolfier and in,today's video I'm showing you how to,create a tick tock spark ad easily,Now quickly before we jump into the,video I just want to mention that this,is going to be part of a short mini,series that we're going to be creating,on creating your Tick Tock spark ads and,in this series we're going to be seeing,how many views and followers we can,actually generate just by using Tick,Tock spark ads that's enough of that,let's jump right into the video so the,first thing I want to do is actually,head over to your ads.tiktok.com account,and then create your account so here we,can see we are on the tick tock ads,manager and you can see it's a brand new,tick tock ads account we can see that we,haven't got any campaigns in here so,what we're going to do is start off by,creating a campaign so from here we'll,have the option to do simplified mode or,custom mode because we're going to be,doing a tick tock spark ad and we know,what we want to be targeting we're going,to be selecting the custom mode from,here is going to give us a few,advertising objectives so here we've got,awareness consideration and conversion,so here ultimately what it's going to do,is give us the maximum amount of reach,possible so it's going to show it to the,maximum people here it's going to have a,bit more consideration to put into it so,here you've got your traffic you've got,your video views your lead gen and,Community interactions and then finally,we have our conversion so app promotion,and website conversion so there are two,different options I think we can do for,this little series and that is going to,be a video views event Community,interaction so what we can do is for,this video we can start off with just a,video views so what that's going to do,is get more views and engagement for,your video ads and then we can also do a,second video on community interaction,and that's going to focus more on,getting more page follows or more,profile visits so we can do a,side-by-side comparison and see which,one's more beneficial in order to get,more views more engagement more,followers and all of that good stuff so,essentially more traffic to your page so,be sure to subscribe and like this video,if you want to see that second part of,the community interactions but like I,said we're going to start off with the,video views right here from here we can,then give it a campaign name so we're,going to do spark,ads video views so we have a little bit,of insight on what this is going to be,and here it also allows us to set a,campaign budget but we don't really have,to do that we can set a daily or,lifetime budget so we didn't really need,that so let's go ahead and skip that and,press continue now it's going to ask us,to do our ad group name so let's go,ahead and change that I already know,what should we do I'm going to be using,for my Tick Tock Sparks so six tools to,start your business and then we can do,video views,and then spark just so we have a little,bit more information about what this is,going to be placement we have Tick Tock,we can do user comments allowed video,downloads aloud you can disable this if,you want but I don't really mind and,then here we have the targeting so it,really does depend on who you want to be,targeting but because our warfield.io,technical account is all about marketing,we want to focus more on our marketing,and business side of everything so here,what you can do is add your own custom,audiences so if you haven't created one,already you've just created your ad,account click on this button right here,it's going to take you to this page and,then what you can do is create your own,custom audiences or a look like audience,and for instance you can add your own,technical account onto here so business,account make sure it's linked and then,you can change all of these different,actions so people who follow you or,people who viewed your videos for six,seconds or 100 or engagement so for,example if you create a follow one and,then we can just do follows and then,confirm so here we have a new audience,so just created this one as well which,is video views at 100 and because I just,created them the data is unavailable but,hopefully,um this will rack up some numbers and,then we'll be able to use these in,future videos but for now what we can do,is just add our demographic what we can,do is we can just keep it as the United,Kingdom or if you want you can add,whichever countries you want to Target,gender keep it as male of an age we can,focus on 25 35 45 and 55 plus so between,25 to 55 we're going to exclude the 18,24 year olds and 13 to 7 year olds,languages again we can just select,English so it's a little bit more custom,household income we can have it as let's,see let's do top 10 to top five percent,so now we have the interests and,behavior so this is where it gets a,little bit more interesting we can,actually Target who we want to be,targeting more of so interest click on,here we have a little bit of a menu an
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How To Fix Tiktok Ads That Are Not Spending
How To Fix Tiktok Ads That Are Not Spending
so we've all been there we finally found,a winning product spent days perfecting,our ads and our store and have never,been more excited for a smooth launch,into profits using tick tock ads and,then we wake up the next morning just to,find out that our tick tock account,didn't even give us a chance but after,spending multi-six figures on tick tock,ads networking with seven and,eight-figure tick-tock drop shippers and,talking to tick-tock representatives i,finally figured out the fix to this,problem i know exactly why this happens,and i figured out the most efficient way,to fix it so that you can relaunch again,and find success what's poppin youtube,welcome back to the channel my name is,nathan and i'm a 21 year old ecommerce,entrepreneur just before we jump into,this here i do want to announce the,weekly giveaway all you have to do is,subscribe to the channel comment one,thing down below and go ahead and smash,that like button those three things and,you're automatically entered the winner,will be announced at some point in next,week's video and the giveaway is for a,custom built shopify drop shipping store,equipped with the winning product and,everything built by my team and i at,outright econ now diving straight into,this there might be a few different,scenarios as to why your ads aren't,spending but regardless the reason,stands the same your ad account is not,optimized and tick tock actually doesn't,want to see you throw away any money,without getting any type of results he's,got to be an idiot to put those on,social media remember tick tock wants to,take your money as much as possible but,why would they take just 100 from you,when they can take 10 million let me,explain so what i'm saying here is they,want you to succeed they want you to go,ahead and spend a ton of money on their,platform and achieve great results and,in doing so you'll keep coming back and,you'll keep spending and if you're not,set up properly you won't get any,results thus they don't want you to keep,spending because then you're just gonna,leave the platform now with agency,accounts or accounts that i've already,spent thousands of dollars on i,typically never have this issue because,tick tock knows that i know what i'm,doing and they give me free rein to go,ahead and spend my money how i want it,we'll touch on agency accounts just a,bit later the issue of your ads not,spending typically happens on a brand,new tick tock account that hasn't,achieved any spend or results yet so yes,you're probably thinking this is all,common sense and you're probably already,wondering what you can do to set,yourself up for success and not have,this problem upon launch and here's how,you do it so much like facebook tick,tock actually has a learning phase as,well and to exit this learning phase on,a conversion campaign you have to show,tick tock that your campaign can,generate at least 50 conversions within,one week or seven days but for tick tock,to even want to spend your budget they,have to first believe that you can,actually achieve those results and hit,those metrics to exit the learning phase,and if they're not spending any of your,budget it's because they don't believe,that you can do so i'm sorry it's not,going to happen so what you need to do,first obviously if you believe that your,campaign's going to be successful is you,need to show them that you can hit those,conversion metrics on a lesser event so,what you need to do to show them that,you can actually exit the learning phase,and hit those conversion metrics is you,need to choose an easier objective first,like page views or add to carts now the,proven strategy that has worked for me,about eighty percent of the time has,simply been opening up a brand new,traffic campaign and just spending,twenty dollars on it for the following,day after you've done this the next step,is to simply go to sleep and watch your,ad account burn through twenty dollars,the next day with likely no results but,don't worry your account is still,gathering very much important data that,it can later use and it's also getting,you ready to launch that conversion,campaign the complete payment objective,which is obviously what you're looking,for now like i said this will fix your,account spending issues about eighty,percent of the time if your account,still isn't spending and yes this has,happened to me as well then again spend,another 20 the next day but this time,the conversion objective set it to add,to cart and repeat that same process,every single day just getting closer and,closer to the event you desired which in,this case is complete payment if none of,that worked for you the next alternative,that's easiest and most likely to work,is to simply open up a brand new tick,tock ad account now for the rest of the,cases it's likely due to your creatives,themselves some of these small things,that i'm about to break down right now,actually affect the algorithm and don't,ask me why the tick tock algorithm is,wildly complex and it's
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