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TikTok Conversion Ads for Spotify

in this video i'm going to go over how,you can use a tiktok conversion campaign,to promote your music on sites like,spotify apple music etc all the,streaming platforms just like how i do,it on facebook ads and i'm also going to,show you how you can set up the tick,tock pixel on your landing page so,let's let me share my screen,so here we have tick tock ads if you,don't have tick tock ads manager just go,to ads.ticktalk.com and make an account,it's entirely free to make the account,obviously it's not free,to run the ads so i'm not going to cover,how to make the account here but once,you have it you can start right back in,this video now before we make a,conversion campaign,you're going to want to make a landing,page service and not every landing page,service,that you can use here i'm using feature,fm that's what i'm going to use for this,video,various platforms like toneden and hyped,it and maybe link fire also support the,tick tock pixel now each of those,services are going to,make these pages slightly differently,but also implement the tick tock and,facebook pixels in a slightly different,way so keep in mind if you're not using,feature fm,things are going to be a little,different they should be able to work,but it's going to be different so i'm,just going to be using feature if i'm,here so i made this page for my most,recent song that i've dropped,and we need to be able to track what,website actions actually occur,on this page and so to do that we use,the tick tock pixel,so over in here i can go to assets,and events and inside of this events,page is where everything with the tick,tock pixels,actually live i'm going to use website,events,now in here you're going to see i have a,bunch of pixels because it took me a,long time to figure this out and tiktok,changed how they do their pixels a bunch,of times in the past year or so they've,had this ad platform available,but i'm using this feature fm pixel,in here,so the pixel itself is just this number,or series of numbers and letters so you,can just copy this,and that is what we're going to install,on feature fm so when you edit your,feature fm page you can install all,these retargeting pixels so here's my,facebook one you're going to want to put,the tick tock pixel in i don't know what,plan you have to be on feature fm to get,the tick tock pixel so make sure you,check that if you want to use feature,time for tick tock but if you want,future fm to try it out i do have a 30,discount code uh for any one year plan,in my description,so i have my tick tock pixel that's just,the same number that we had over here on,tick tock ads,and now i can just save that,now you don't just want to blindly trust,that everything's working you want to,make sure it's working so to do that,we're going to go to test events,and i was doing a trial before this,video so that's why i already had it,there what you do is you just paste your,feature a family so i could just come to,feature fm,and i could grab the link for this site,and paste it here and then we click,generate qr code and i don't know why,tick tock doesn't like this facebook you,don't have to use a qr code in your,phone,but tick tock requires you to do it so i,just take out my phone camera and i just,scan that little code and open it up and,now it's opening up,the landing page that we have on my,screen this is just the feature from,page now we're not seeing anything on,tick tock test events tool yet but as,soon as i click on spotify,it'll take me to the song and start auto,playing and on my screen now we get a,bunch of events that popped up so,there's a bunch of click buttons i don't,know why it's firing all these button,clicks there must just be something with,the way that feature fm is passing data,over to tick tock ads but we do get one,view content and so essentially,what feature fm does is when someone,converts on your landing page and you,know clicks through,they're firing a view content event and,so,if we flip back over to the ads manager,we can actually make a campaign,that's going to become very important,when we decide what to actually optimize,our campaign for because we don't care,how many people click our link we don't,care how many people land on the page,we only care how many people click that,button,and go to spotify or whatever streaming,service in this case now some of you,might be thinking why wouldn't you just,use a traffic campaign sending people,directly to spotify and if you're,wondering that it's the same reason as,it is for facebook but i do have a video,right here that you can learn from to,see why i don't just use traffic it's,exactly the same problem on tick tock,ads as we all experience trying to use a,traffic campaign on facebook ads so,we're just going to use the website,conversions objective,i'm just going to call this test you can,call the campaign whatever you want,then i'm going to click continue,and this is going to take us into the ad,group and by the way i'm going to be,making more content ab

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Let's move on to the first section of songs on tiktok ads

I Spent $500 on Instagram Ads to Promote My Song.. this is what happened

I Spent $500 on Instagram Ads to Promote My Song.. this is what happened

there are some people that would argue,the best way to advertise your music is,through instagram,facebook marketing typically through a,sponsored story post or a sponsored feed,post well i have an album that i just,dropped,and it's time to tackle the beast of,instagram marketing head-on and shove my,album down the throats of instagram,users all over the world,water pack this is your leader patrick,cc demanding you,to drink water while watching this video,or sell sir whatever it's the same thing,it's just spicy water,stay hydrated one thing i know about,instagram marketing if your ad sucks,nobody's clicking on it now in the case,that you're advertising your music,please,don't just post a screen recording of,your song on soundcloud or apple music,or spotify or whatever streaming service,and sponsor it and try to push it out,because it's lazy,it's ineffective it's not gonna work,nobody's gonna click on it waste of,money think about the last time you saw,an ad that made you stop,at least one that grabbed your attention,or maybe the one that made you buy,something,what jumped out at you and how can you,implement that into your own ad,the ads that always grab my attention,are ones with a real person addressing,the camera directly and it feels like,they're talking to,me or you i know you've all seen the ads,out there that are like,this is how i made 350 000 sitting at my,home computer,and i know that sounds kind of silly but,for whatever reason those ads always,grab my attention,probably because it feels a little bit,more natural and less like an ad,now keeping all that in mind here's the,ad that i made 30 different underrated,artists,one album executive produced by me you,decide whether it's good or not,really short direct and to the point the,faster that you can get to the point the,better your ad is gonna be,now this is gonna be an instagram story,ad so the thinking here is they're,flipping through people's stories,they're gonna see my face it's gonna,feel pretty natural right it's going to,feel like something they might see,on anybody's story and then i want to,have like this overwhelming or shocking,factor with all of the artists popping,up on screen along with the noise,ticker sound to sort of go along with it,so immediately you see my face you're,like okay and then you're,kind of overwhelmed and you're like whoa,what's happening and once i get past,that first two seconds and i have your,attention,immediately i drop music this is my,album let me know what you think in,addition to that i feel like,asking people what they think rather,than saying oh this album is so great or,trying to get a quote from a blog or,trying to oversell it and make it seem,like it's this crazy thing that people,are missing out on it's just like,try it check it out maybe i feel like,that's kind of a slept on advertising,strategy but before i do the 500,campaign we got to do a small one first,a little test campaign so,let's go talk about that,now i definitely recommend that if,you're gonna do a campaign similar to,this that you've got to do like a trial,run or a test run before you go all,in and spend all of your budget 25 is,the minimum amount that you can spend to,run an instagram or a facebook campaign,so,let's start with that first thing you,need to do is to connect,your instagram account to a facebook,account because all of the ad stuff is,done on facebook and you need to have a,instagram business account to be able to,do that so do that first then go to the,ads manager to set up your campaign now,i'm not going to go into,all of the tiny details and what they,mean because there are so many other,better youtube videos out there that you,could watch they probably know a lot,more but i'm just going to run through,some key ones for,my campaign and maybe valuable to yours,our age demographics are going to be,from,13 to 30. they're going to be,english-speaking people for me whatever,language your song is in,do that and the interest some of them,are hip-hop fashion,youtubers alternative hip-hop music,facebook is going to give you a bunch of,like recommended ones when you start to,kind of type in a lot of data or you,type in hip hop and it'll give you,all different sort of variations of that,just think about what ones make the most,sense for your,campaign and pick them and pick a lot of,them too don't just do like music,or rap or indie or something super vague,like try to get as specific as possible,and also you should focus on the genre,and the music aspect of it but think,about,other things that people may be,interested in that,would appreciate your music for example,starbucks when they're running an ad,they're not just gonna run it,against people who like coffee or coffee,drinkers,they might target people who like books,or bookstores because people who,like reading they probably also like,drinking coffee while they're reading,you know what i mean think outside the,box,our estimated reach is between 2 000 and,6 000 that's how many peopl

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How I made $12.3k in 24 Hours Running Tiktok Ads (SHOPIFY DROPSHIPPING)

How I made $12.3k in 24 Hours Running Tiktok Ads (SHOPIFY DROPSHIPPING)

so august 28 we did about twelve,thousand three hundred dollars the day,before that it was,it was eight thousand eight hundred and,eighty two dollars and a day before that,was about four thousand eight hundred,forty four dollars so in this video i'm,gonna show you guys how we get a product,to scale so quickly from thousand to two,thousand four thousand six thousand,eight thousand to twelve thousand,dollars a day if you wanna learn more,make sure you watch this video till the,end,what's up beautiful people it's nas here,thank you so much for coming back to my,youtube channel in this video we're,going to talk about a little bit bigger,numbers compared to my other videos just,so you guys can get an idea what it,takes you know to even go from zero to,thousand dollars a day and then now from,there to scale it to four or five,thousand dollars a day and then from,there to get it to twelve thousand,thirteen thousand dollars a day and then,going from there um there are a couple,things that you're gonna learn by the,end of this video by the end of this,video you're gonna know how i found this,product,what method i use to scale this product,uh what my profit margin is and uh,basically how i get to find these,products and to scale them quickly so,let's get into it let's get into my,computer and i'm going to show you all,the good,details of what it takes okay before we,get started i just opened up two spots,in my mastermind if you're interested dm,me mastermind on my instagram i'll put,the link down below but let's get into,this video,don't click out yet don't click out yet,i want to show you all the dirty details,you know all the good stuff um and i,know all of you guys want to see the,profit and all that stuff so let's get,into it uh first of all a lot of people,i know the first thing first is going to,be like where did you find your product,how do you do your product research,product research is really important but,the thing is all these products that you,i find you know in one product,let's say research platform um they're,out there you know there's no secret you,find all these products everywhere i,honestly believe that 20 30 is your,product research and 60,is how you're making your videos like i,said i'm gonna show you how i make my,videos so you guys you know that that's,gonna help you a lot with making your,own videos but my own students you know,one thing that helps them a lot with,scaling is literally how they edit and,make their videos that's what's gonna,give you a winning product you could,have a okay product and with a good,video and right marketing you can,actually make that product a winning,product so let's get into it first of,all a lot of people again gonna ask me,how did i find this product um i've been,using pp ads forever pp ads is a,platform that you can spy on every,single ads on tick tock uh most of them,at least that they're available and you,can see what people are running what,marketing you know they're using all,that stuff so you can kind of spy on,people i don't usually go after products,that people are scaling i like to find,stores that know what they're doing and,look to see what they're adding to their,store that means i go after products,that they're just about to test okay now,now that you guys know how i use this,platform another question would be how,do i make these videos right so let's,say i decided on a product how do i make,them i highly highly recommend you make,your own videos or send them to,influencers and ask them to make the,video for you but you have to control,how they make the videos for you you,gotta make the first three seconds super,catchy the first two three seconds is,when people decide to click on your ads,so if it's not catchy enough people are,not going to be clicking on your ads now,how do i do this uh the products that i,find uh let's say if they i can order,them quickly from amazon i ordered them,quickly either to myself or to my editor,or to my influencers that really depends,um i like to take control of a lot of,stuff like very detailed so a lot of,times i re-edit even when other people,do the videos i like to re-edit them so,here's multiple methods that i use them,one way is stitching that means like i,have a video let's say someone is just,using the product and then i react to,that video if that makes sense so uh,that does really really well because,they create that curiosity i call the,stitching method i guess um you have a,video someone is you know,using the product and then you have,someone else reacting to that video,right okay the next method is just,simply people using the product and,putting their experience out there so it,doesn't look like an ad it doesn't look,like they're selling your product,they're just using the product i'm going,to actually show you an example just,looking this ad so i'm going to show you,an example,so this is just like someone literally,using the product super easy to make,these videos super effective because,it's kind of

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TikTok Songs Playlist 2021 Greatest Hits (No Ads)

TikTok Songs Playlist 2021 Greatest Hits (No Ads)

i've been reading books of all,the legends and the myths achilles and,his gold,hercules and his gifts spiderman's,control,in batman with his fits,and clearly i don't see myself upon that,list,but she said where do you wanna go,how much you wanna risk i'm not looking,for somebody,with some super human gift some,superhero,some fairy tale bliss just something,i can turn to somebody i can kiss,i want something just like this,i want something just like this,i want something just like this been,reading books of,old the legends anime,the testaments they told the moon and,its eclipse,and superman rolls a suit before he,lifts,but i'm not the kind of person that it,fits,she said where do you wanna go how much,you wanna risk,i'm not looking for somebody with some,super human gift,some superhero some fairy tale bliss,just something i can turn to somebody i,can miss,i want something just like this,i want something just like this want,something just like this,this night is cold in the kingdom,i can't feel,could you find a way to let me down,slowly,a little simple fear i hope you can show,me,if,i,could you find a way to let me down,slowly,a little simple fear hope you can show,me,if you wanna go there so lonely,falling,myself,baby let me,baby let me down slowly,in your eyes there's a heavy blue,want to love and want to lose,sweet to fight a heavy truth,water and wine don't make me choose i,wanna feel the way that we did that,summer night,night drunk on a feeling,along with the stars in the sky,i've been running through the jungle,i've been running with the wolves to get,to you,to get to you i went down the darkest,alley saw the dark side of the moon to,get to you,to get to you i've looked for love in,every stranger took too much to ease the,anger all for you,yeah all for you i'll be running through,the young girl i've been crying with the,rules to get to you to get to you,to get to you,to get to your,your fingertips trace my skin,to places i had never been,break down these walls and come on in,i wanna feel the way that we did that,summer night,now,alone with the stars in the sky,i've been running through the jungle,i've been running with the wolves to get,to you to get to you,i've been down the darkest always on the,dark side of the moon to get to you,to get to you i've looked for love and,every stranger took too much to ease the,anger,all for you yeah all for you,i've been running through the jungle,i've been crying with the wolves to get,to you,to get to you to get to you,to get to you,i've been running through the uncle i've,been running with,wolves to get to you to get to you,i've been down the darkest alley saw the,dark side of the moon to get to you,to get to you i've looked for love and,every stranger took too much,leads the anger all for you,all for you i've been running through,the jungle i've been crying,with the walls to get to you to get to,you,to get to you,baby life was good to me but you just,made it better,i love the way you stand by me through,any kind of weather,i don't wanna run,don't wanna make it worse just wanna,feels like nobody ever loved me so,you love me feels like nobody ever,touched me so you'd touch me,baby nobody nobody,to you,baby,you never know what's missing till you,get everything you need,when you feel the world is on your,shoulders,don't wanna make it worse just wanna,make us,work baby tell me how,to whatever it,feels nobody ever knew me until you,knew me feels like nobody ever loved me,until,you loved me feels like nobody ever,touched me,to you touch me baby,nobody nobody,cause i,oh,feels like nobody ever,nobody nobody,nobody nobody,until,hey,and i've,this,the way that i'm feeling every day,it's all my fault cause i said i need,a space,this can't be the way we're supposed to,be,i keep saying no there's gotta be a way,to get you,close to me now i know,the way that i'm feeling every day,no no no no there's no home for the,broken heart,no no no no there's no hope for the,broken,heart,here's to the ones that we got cheers to,the wish you are here but you're not,cause the dreams bring back all the,memories,of everything we've been through toast,to the ones here today,toast to the ones that we lost on the,way cause the dreams bring back all the,memories,and the memories bring back memories,will stay the same now my heart feel,like december when somebody say your,name,cause i can't reach out to call you but,i know i will one day,yeah everybody hurts sometimes,everybody hurts someday,here's to the ones that we got cheers to,the wish you are here but you're not,cause the dreams bring back,all the memories of everything we've,been through,toast to the ones here today toast to,the ones that we lost on the way cause,the dreams bring back all the memories,and the memories bring back memories,there's a time that i remember when i,never felt so lost,when i fell off the hatred was too,powerful to stop,all my heart feel like an amber and it's,lining up the dark,i carry these torches for,memories,memori

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Tiktok Ads For Music - Worth Trying?

Tiktok Ads For Music - Worth Trying?

so over the past few months i've been,playing around with tick tock ads,because,you know a couple months back they were,running facebook campaigns trying to,promote the fact that you could now,join the ads platform and there were,some requirements back then you had to,be spending x amount of money per month,in ads and,and even now there's some limitations,you might not be able to sign up right,now but i think they've opened it a bit,so um we'll go through it so in this,video i just want to kind of,introduce you to tick tock ads short,story,it's not like it's not doing better than,facebook and instagram ads i haven't,gotten anywhere near the results of,coming in facebook and instagram ads,i'm not going to go through all my,failures in this video i might go,through some,um so let me know if you want to see the,video and everything i've done that's,failed,um this video is kind of want to,introduce you to the platform because i,think,it's going to get better over time it's,pretty new so,let's just do it this is tick tock ads,and you'll notice that if you're,familiar with facebook ads it's,essentially the same kind of deal,you have campaigns you have ad groups,which are just like facebook's ad sets,and you have ads you can have multiple,ad groups in a campaign and multiple ads,in an ad group,and create this big structure of stuff,that that works,now i don't know if they're still doing,it now but last year they gave me like,500,in free advertising money it was 300 ad,credit just for signing up,and they were gonna match one to one,whatever you did so i think i i think i,did like 200 bucks so they gave me 200,bucks for free so they gave me like 500,bucks in free ad spend,which is pretty cool right i mean just,to sign up and use it,you know that that alone made it worth,it and it was good i got that because i,probably had about 500,worth of worth of uh failures and wasted,money,just testing it out so i i guess it made,sense why they did that,um we're just going to make a campaign,i'm going to show you how this stuff,works so,you get a reach campaign traffic,campaign which is kind of like,facebook's link click campaign,app installs video views and conversions,so,let's just go with traffic spoiler alert,i've never had anything,good with traffic kind of i did manage,to get something working with deep links,um but it was very hairy so i'm just,gonna,call this uh we'll start over test,youtube you can define your budget at,the campaign level,you actually define it at the ad set,level but you can kind of cap things,here,so i'll just leave that at there for now,i'm going to click continue,and this is going to bring us into the,ad groups now my window's a little small,so that's why this thing is over here,but um you can see the structure just,like facebook and over here we can see,the audience size so i'm going to stick,here,now we're going to be sending people to,a website,and you can run on automatic placements,if you click select placements you can,see you can run a tick tock,news feed app series helo and pango,these are just other,apps that this company owns i've been,doing just tick tock i think i might,have tried this for other ones,if one campaign but i i feel like tic,toc is the one that most of us care,about,um user you can let people download or,you know comment on your videos if you,want,you can do automatic creative,optimization like testing out different,combinations of videos and headlines and,stuff like that,and now we get into targeting so this,stuff is like retargeting,and custom audience and look-alike,audiences because that stuff's all here,you can do custom audience retargeting,and do look-alike audience just like on,facebook,so that is cool locations are a little,bit limited,um they do have a few so like i've been,doing the us and now canada,i believe so some countries if you,select,them you can't run in a language,so i think japan has english but like i,think if i select like saudi arabia,um i think i have to have a version of,my ad,that's in their language and not every,country is the same and they might have,changed this since then but,you can't run to just any country you,want so i've just been doing canada in,the u.s,you can choose by gender you can choose,by age ranges,and then you can go to interest now this,is one of the biggest downsides of tick,tock ads,in my opinion another one will come up,don't worry,but this is one of the big ones that is,disappointment the interests are very,limited so if you just type in like,music,um you get music games culture and art,music music and instruments,musicals and singing and music,competitions,so um that's it and,if you type in pop or something or like,rap,photography or hip there's nothing,hip-hop,and so essentially what you end up doing,when you're running ads for music,is you just scroll down to culture and,art and you do,music can't pick genre and you can't,pick um if they have spotify so so,that's kind of a,that's kind of a limit right you can,click beh

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TikTok Ads For Followers - For Music Artists

TikTok Ads For Followers - For Music Artists

in this video i'm going to show you how,you can run tick tock ads to grow your,number of followers on tick tock and i,just want to clarify up front that i'm,i'm not saying this is like the best way,to grow your following on tick tock,because obviously people have done a,bunch of organic content and gained,hundreds of thousands of followers that,way,and they have you know thriving,communities from going that so i'm not,saying this is the best way this is just,something i tried and it may make sense,for some people to do this and this is,just the first test but it's thought to,make a cool video so you can kind of see,how this works and maybe if you can fit,it into your strategy so,first of all how did i do this obviously,you need access to tick-tock ads this is,what tick-tock ads looks like in general,it's very similar to facebook instagram,ads or even youtube and google ads but,you just go to ads.ticdoc.com you can,make an account and you can get started,it used to be in the past you had to,apply and they might not accept your,application now it seems like they're,letting everyone in because i do know,other people who have just,made an account and and gotten started,so,once you make your ad account um,you know you can kind of continue with,the rest of this video so i want to kind,of pause for a sec though and explain,what did i do,on the tick tock side,so i made a brand new tick tock account,andrew selfworth,music,and i wanted to keep this separate from,my other tick tock which is more of like,music marketing content kind of like my,youtube channel and so i made a music,one and what i did is i posted two,videos,on there they essentially got zero,traction i'm pretty sure they literally,had zero views each,zero followers of course zero likes,brand new account absolutely nothing,happening now it used to be in tick tock,that,you could you couldn't actually run,campaigns through an existing tick tock,account you could only run through like,a ghost account but recently they added,a feature where you can link your actual,tick tock account,to,your tick tock ads and that's how you're,able to actually like promote the videos,on your tick tock and run a campaign,optimized to get,more followers so back to the tick tock,side i'll show you the type of campaign,you would be creating so you would click,create,and obviously there's a bunch of other,setup things to make the tick tock,account like you'd have to link a card,and add money to it but type and then,link your tick talk account but i'll,kind of cover that in the context of,this as well so,when tiktok initially launched,you could only do i think reach traffic,conversions app installs video views and,leads you did not have this community,interaction which is how you get more,page followers and profile visits,so essentially click that one i'm just,going to do start over,now we have,community interaction,now with tick-tock ads,the budgeting is kind of weird so i,normally set a,a lifetime budget you have to do at,least 50 you can stop it whenever you,want though um but so like you know make,this is a nice way to make sure you,don't spend too much if you forget to,come back in the tick tock ads,and then you go to your,ad well i have to go down here and click,continue,and now we're getting into the ad group,which is kind of like facebook and,instagram's ad set,so in here is how you actually do the,targeting now the targeting on tick tock,is pretty,bad,you can't target by music genre you,can't target by artist or anything you,can target by music essentially that's,it so there's you know you can do dumb,locations but it's very limited at the,moment so i normally i think i did u.s,and canada i might have just done us,though,i'll show you the actual campaign in a,sec when we go over the results,um,then i chose i think these age ranges i,chose something in here that i'll show,you and then daily budget you have to,spend at least 20 a day that's the,minimum for tick tock ads in a campaign,so that's another downside of tick tock,compared to other ad platforms i'm,assuming over time they'll lower this,though,now optimization goal profile visit,you can do follow and that'll optimize,for that,and then that's essentially your,your ad group once you add your,your targeting and stuff here now when,you click next this is where you,actually link your your your tick tock,if you um your tick dock account if you,haven't it so here it already shows that,i have it linked but if you don't it'll,say log in with your tick tock account,that's pretty easy i just clicked the,button logged in and it linked it and,that was it so now let's actually go,over the results of this campaign,alright so we're back in the campaign,selection window i'm just going to click,on this campaign so that,the feed here gets a little less,cluttered so we can look at the data so,in total for this campaign we spent 40,dollars,and we can scroll through here and,eventually we're going to get to some,cool,data for results cost

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I Bought The First 5 Things TikTok Ads Recommended To Me

I Bought The First 5 Things TikTok Ads Recommended To Me

(upbeat music),♪ This is Safiya's new intro song! ♪,- Hello friends, and welcome to another video.,This week, I'm gonna be buying the first five things,that TikTok ads recommend to me.,That's right, I'm gonna be giving TikTok,even more of my personal information, a questionable move.,So, over the past few years,,we've done a few experiments that involve buying products,from targeted ads across social media platforms,,like Facebook, Instagram, YouTube, and Snapchat,to see if their ad algorithms and analytics,could match me to things I might like.,And a few months ago,,I finally relented and downloaded TikTok,,and lo and behold, there were ads and abs, but mostly ads.,Now in general, TikTok has actually become an environment,where companies and people interact a lot,,so I think a lot of businesses see TikTok,as a good marketing opportunity.,- Thank you Little Caesars,for the life size plush replica of me!,- And in terms of the ads I've seen,,there's quite a wide variety.,(dramatic music),- I have been dreaming of marriage with a rich girl.,- I've gotten ads for parks,,ads for like fake veneers and ads for working for TikTok.,Some are for super small Etsy shops.,Some are for larger corporations.,Some play into TikTok trends,,or try to mimic the normal videos,you might see on your for you page,,and some are incredibly low effort and confusing.,Like, what is this product, and why is it so pixelated?,And I also know that other people notice these ads as well,and can relate to getting blasted,by the same one for weeks on end.,- This is a plea to the marketing people at HALARA.,Please, stop targeting me to buy your mini tennis dress.,- Every time they open the app.,- Wow, I sure love my HALARA dress.,(sobs) It's, it's really cute!,- But TikTok does have a very targeted algorithm.,I should know. I've been on Edgar Allen Poe Tok before,,so maybe they do know best,,and maybe I will like the things they show me.,So that's what we're gonna do, buy the first five things,that TikTok ads recommend to me and see how they do.,All right, so a couple of quick disclaimers here.,One is that I'm gonna be pretty much just ignoring,the first ad that comes up right when you open the app,,because I usually find that those are for movies, TV shows,or big companies like Credit Karma,,and I'm more interested in their normal ad inventory,rather than the big banner ones,,which feel less targeted overall.,The other disclaimer is that rather than just sitting,in one spot and just scrolling,until I get to all of the ads,,I'm gonna open the app up multiple times,throughout the day and get my five ads that way,,just because that more closely replicates,the way I use TikTok on the daily,,compulsively opening the app,,scrolling through a few videos,,feeling guilty about wasting time and then closing the app.,Alright, and with that, let's ruin my algorithm.,Alright, so I've been scrolling,,and TikTok gave me a pretty good ad here.,This is an ad for Pizza Hut's new limited edition,,streetwear line, Tastewear.,- They don't just sell pizza anymore. They make streetwear.,And it's called Tastewear, so let's get into it.,- Yes, that's right, Pizza Hut made a track suit,,and they're advertising it to me, which is weirdly targeted.,I am not necessarily the world's biggest Pizza Hut fan,,but I am a huge fan of companies,doing weird PR things, including clothing.,KFC Crocs, sign me up. Peeps Crocs, I'm there.,Pizza Hut parka, I mean, I have that.,I don't actually follow a lot of brands on TikTok,,but I have posted a fair amount of videos,with weird clothing, including the aforementioned Crocs,,so maybe that's what tipped them off.,So I am gonna get all of this stuff, or as much as I can.,They have a jumpsuit that's inspired,by the plaid tablecloths at Pizza Hut restaurants.,Then I'm gonna get their T-shirt that is inspired,by their stained glass chandeliers,,and I'm also gonna get the slides.,They do also have a necklace, which I'm gonna grab.,The pizza chain, oh I just got that...pizza chain.,It's a pizza chain about the pizza chain,,Pizza Hut, pizza chain.,Two notes here, one is that the iconic red cup,was sadly already sold out,,and also that this is not that cheap,,specifically, the track suit is kind of expensive,,which I wouldn't really expect from Pizza Hut,,but we're gonna get it anyways.,Dude, we're definitely gonna have to go,to Pizza Hut in this.,- You're gonna be drippin' in Pizza Hut.,- I'm going to be as greasy (laughing) as a Pizza Hut pizza,,sorry for the slander.,Alright, so I just got another ad,for what seems to be an electronics mystery box.,It's from this account called, What the Boxio,,and it's sort of cryptic.,It's almost like a cliffhanger.,This dude is just like, "Hey, you need a box, go get one!",- So you guys know we've got boxes, boxes, and more boxes.,I can't show you guys what's in there,,but I can tell you guys,,you guys need to go buy one as soon as possible.,- He also does a nice sheesh at the end.,Wow, I felt so weird doin

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music marketing on tiktok

music marketing on tiktok

i'm gonna be honest of all things,happening on tik tok right now i would,much rather be talking about the mormon,mom swinger talk happening but instead,i'm talking about music marketing,that's it that's my intro,hey amanda you're watching small,entertainment and today we are talking,about uh music marketing on tick tock,why are we talking about this well for,those of you that are unaware in 2020,when my channel was doing its thing and,tick tock was really becoming my bread,and butter,for content to cover i did a few videos,on marketing on tech talk but,specifically how it pertains to small,indie artist music on tick tock i did a,whole little mini kind of documentary,type of interview thing on mathica enter,song vices that blew up because of tik,tok and then i did a follow up on that,and also a couple other musical artists,that blew up on tick tock when i was,talking about the balloon wars on tick,tock i figured since i've done videos on,music marketing on tick tock and my,current belief with marketing anything,whether it's music,movies,books,anything i currently believe that tic,toc is a marketing powerhouse and that,if you're not marketing on tick tock,you're just,literally throwing money away you're,losing out you're missing on a huge,swath of the market so when i saw,halsey's tick tock and the,discussion around it i figured you know,what why not let's go back into music,marketing so last week halsey put out a,video on tech talk playing a segment of,an unreleased song obviously i can't,play the song uh i'll put the tick tock,here but i can't play it for you,obviously because unreleased or not,i'll get a copyright claim,and i would like to eat food,i would like the ad revenue basically i,have a song that i love that i want to,release asap but my record label won't,let me,i've been in this industry for eight,years and i've sold over 165 million,records and my record company is saying,that i can't release it unless they can,fake a viral moment on tick tock,everything is marketing and they are,doing this to basically every artist,these days i just want to release music,man and i deserve better tbh that video,now has 1.2 million likes 12 000,comments 12 000 shares and has 8.8,million views overall and their,follow-up video where it is them talking,with a man i'm assuming it's a manager,an assistant,someone at the label i don't know put,that out the song title because it would,be,halsey so good,and they would get the art on tick-tock,if you're okay with those things but not,announcing the date,then i think that we put that up like,honestly i think we put that up like,sometime between monday and wednesday,whenever they can get the artwork,ingested mm-hmm,what i just hate this oh i know,i hate it it sucks honestly so obviously,the first video got a lot of traction,like i said all the shares and all of,that and a lot of responses okay,there's several ways you can interpret,this,but actually there isn't you can go,ahead and believe that this is halsey,not doing what her management wants her,label wants and it is in fact her,saying screw you i'm gonna tell people,what you're making me do and i'm gonna,leak my music myself or here's your,viral moment,but i'm gonna make you guys the bad guys,or,i know or,this is the label being like make us the,bad guys if you want but you have to,make the tick tock so she said okay,bet here's me being annoyed,here's your viral moment,just let me release my music,so,i personally think she's playing along,that's my belief there's a lot of people,who don't care what this actually is,they don't care if this is halsey you,know playing along they don't care if,this is an fu they don't care they just,see this as another sign that tick-tock,is taking over everything and the tick,tockification of the music industry is,getting worse and this is just another,symptom of that the forcing of,traditionally uh signed artists and,traditionally releasing artists who have,never really had like the need to grow,on tick-tock because they already have a,platform that this is just another,symptom that talk is taking over and,rotting our brains from the inside out,etc this is a problem not with halsey,not with halsey's label but with the,music industry and the tick tock's,effect on the music industry as a whole,and so they can all get behind that,whether they get behind halsey and this,song which i mean i don't know the s the,bit i heard sounds fine but like,personally i don't want to go like i,don't um i know i'm gonna feel like i'm,speaking with kid gloves for a lot of,this but i mean i see i was in high,school okay,during the the peak stand fan army years,just that was the peak time was when i,was in high school 2012 to 2015-16,that peak stan,insane behavior internet,existence that's when i was really in,high school that's when five second,summer was uh popping off touring with,one direction halsey was blowing up in,that time as well i was very much on,tumblr i was on instagram i was on,twitter i was see

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