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How To See And Manage Your TikTok Ads Comments

whether or not you're new to tick tock,advertising one of the things you,definitely want to know is how to see,and manage your ad comments to be quite,honest it's very easy if you're running,a spark ad because you'll see them under,your post but if you're running a,regular tick tock ad you may have to do,a little bit of digging to be able to,see those comments and you definitely,want to monitor all those nasty comments,you may get when advertising my name is,justin and i'm the founder of voiceover,media an e-commerce marketing agency,specializing in elevating thriving,brands by simplifying e-commerce growth,before we get started make sure to leave,a like subscribe as well as turn on post,notifications to be one of the first to,know about these cutting edge e-commerce,marketing tips post on the channel every,week,so first and foremost what you're going,to want to do is head over to,ads.ticktalk.com or tiktok.com forward,slash business,and then you'll want to log into your,ads manager which you can do so by,clicking the button create now at the,top rights and then logging into your,ads manager once you're logged in you'll,want to go to your ads manager when when,you do so this is pretty much the screen,you're going to be greeted with this is,the tick tock ads manager dashboard so,the first part which is how to access,your comments is going to be very simple,you simply want to hover around assets,and when you're on assets you're going,to see a drop down with comments so,click on that now once you click on that,you're going to be able to see all of,your tick tock comments and then this is,where it get interesting you'd be able,to see the replies that you've made to,any of these comments the block users,the block words etc so what i also want,to spend some time on is not to simply,show you where to access these comments,because that's the easy part that's what,i just,showed you right here even though it,requires a little bit of digging,nonetheless it's pretty easy to get to,it so what else can you do with these,tick tock comments and how can you,monitor and make sure you can almost,automate the process of managing your,comments because the truth is if you,have been advertising for a while or not,you may or may not know that,you'll get a lot of nasty comments,whenever running ads would it be on tech,talk or on facebook so you want to make,sure that you can,moderate these comments and make sure,you only showcase the comments that are,either positive or genuine questions,that you can then use as an opportunity,to reply to that so if you're doing tick,tock then you could reply to these,comments as you know a separate video or,simply reply to them text wise if you're,on facebook and instagram it would be,the same thing essentially you just want,to reply down below under their comment,it shows that not only you're active but,you also care about your audience and,that you're there to answer and respond,back to them so block words is a very,interesting place where it's pretty,straightforward you can just go and add,now and add any words which would be,automatically blocked so any of these,words that would be found below one of,your ads would automatically get flagged,to tick talk and get deleted off of the,comment section at least hidden so that,way nobody else than you would be able,to see that comment so they will not,show publicly and then if you see,somebody repeatedly commenting some bad,stuff on your ads then you can,definitely block a single user so that,way they can never see your ads again or,see any of your posts whatsoever and,lastly is replies which if you find,yourself repeating the same thing over,and over again which some people you,know may ask the same questions about as,an example you know what sizes do you,guys offer with your products or what,models or what colors are available so,then you can add preset replies in this,section so that way you can just pull,from these templates whenever responding,back to any of your comments so let's,send back the tick tock comments right,there and then let's see as an example,there is a comment right here that has,not been addressed so far and that,happened within the past seven days now,the tick tock algorithm is honestly,miles ahead of the facebooks so on,facebook it's much harder to find your,comments it's also much different when,you want to answer your comments because,facebook doesn't really tell you is this,a good or a bad comment you don't really,know right,whereas here first of all it tells you,what is your response so far so okay so,far nobody else basically if you have,multiple team members i can see that,nobody else on my team replied to that,comment or pins or nobody took action on,that comments so okay that's the first,thing then tick tock says is this you,know is the sentiment positive or,negative for that comment it says the,positive comment so okay cool let's take,a look at that in a second then it tells,you does that comment contains a,question no

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Let's move on to the first section of how to see comments on tiktok ads

How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

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How To Use TikTok Ad Library To Find Winning Products

hello everyone and welcome to on how,channel,my name is anas no more con for you so,if you have any tutorial requests let me,know in the comments i will be happy to,do a video for you,otherwise let's get to our tutorial,today which is a really special one,because i will show you how you can find,winning ad set or winning products on,tech talk at library,yes as you heard it's not facebook ad,library but tech talk ad library,i don't know if you know this or not but,tech talk lately they did introduce,their new platform,for ad library where you can see all the,currently running ads on tech talk,platform,and it's not like facebook ad library,it's much better because they do have,some really cool features to filter out,the ad set,not like facebook ad library because on,their platform,you will not be able to see the ads,that's currently running for a specific,page or,profile or anything like that unlike the,facebook ad library,on tech talk ad library you will be able,to see all the,ad set that's currently running for a,particular niche,not the profile or a page and you can,filter out this ad set,by the click through or the view rate,and also filter out the ad set,by the niche for example you will be,able to see all the ad set that's,currently,running for clothing or technology or,markov chain,or whatever your niche is and the next,best option,in this ad library for tech talk is you,will be able to see the ad set that's,currently running for a specific country,yes you will be able to see all the,advertisements that's running,in australia or canada or united states,or wherever your niche is and this is,really cool right and without any more,checking,let's get to it so just scroll down,description box and you will see for the,link for the ad library for tech talk,and after you did access it you should,see this page right here and by the way,make sure to log in to an account and i,wasn't able to login into,this platform through my tech talk,account i had to create a new account on,this particular platform,it seems like the tech talk account does,not work on this platform,and also make sure to disable adblock,extension if you do have it because the,platform will not work because the ad,blocker will block all the content,inside this,website and after you did access the,website you should see this option right,here which says popular trends,showcases and top ads and i guess you,know what you click on,right simply click on top ads and after,that you should see the ad,type auction ads and that's currently,the only,option available for tech talk platform,and below it as you can see it says,filter here,and region and if you click on it you,should see a bunch of options here just,like you see right now,and keep in mind that not all the,countries are available,in this platform i guess they only pick,the country where tech talk is famous in,so right now pick the country that's the,best for your niche,whether it's australia or canada or,wherever you're niche in,so for this demonstration to have more,options i'm going to keep it blank,and by the way if you do want to search,on all worldwide on all countries,just keep it like that do not select any,country,and on the right of the option you,should see industry here click on it,and you will see a bunch of options here,just like you see right now,as you can see the first one electric,appliances agriculture automotive,chemistry areas says closing here,accessories i'm going to click close,pick a clock chain accessories and by,the way you can pick multiple options,just like you see right now in my case,i'm going to go just for a,clutching and accessories and after that,you see this option right here it says,seven days time frame,what this option means basically is the,ads that's currently running,in the specific time frame if we did,pick seven days that means they will,show us,the ad set that was running or was,running,in the last seven days so as i said you,have more options for this demonstration,i'm going to go for 30 days frame and,after that the option on the right of it,it says search by and this is really,cool option,none of those platforms has it yet just,click on it and you will see,sit there impressions and six seconds,video,view rate so the first one means click,through,so for example if the ad has a click,through of 15,that means that 150 percent out of,1000 viewers they do click it on the ad,set,and that's really cool right if you do,have a click through of 15,that means that people are really,interested in that ad set and they do,click on it,and the option below it is impressions,and this option it basically will filter,out all the ad set,based on the impressions that each ad,set has,and i don't recommend to go for this,because if the advertisements have,more impressions or viewers it doesn't,mean that,it's actually successful and the last,one which is six seconds video view rate,which means if the viewer watches the ad,set more than six seconds because,this is really co

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TikTok Ads Product Testing Strategy (How to Analyze TikTok Ads)

- Yeah, we're a little under 20K on the month all right.,And it's only the 23rd of the month right now so.,(gentle music),Yo, what is going on, everybody?,It's your man Mohamed Camara,and welcome back to the channel.,You already know what time it is, man.,In this video, I've got a very interesting one.,We're gonna go over how to test,and strategically pick your products.,You know how to analyze data when it comes to TikTok ads.,If you haven't seen my last video,,I talked about basically the main differences,between TikTok ads and Facebook ads,in 2021 going into 2022.,But in this one, like I said,,we're gonna go over how to test your product strategically,,what metrics to look for,,how to analyze the data in your TikTok ads dashboard.,And the truth is if you're doing this with Facebook already,,or you have in the past,,then it's gonna be something similar, okay.,Because these two platforms,,they kind of speak the same language.,We're gonna be looking for the same metrics.,You know, your click through rate,,your conversion rate,,your return on ad spend.,So we're gonna dive right in,and I'm not gonna waste no time.,Let's just get right into it.,Okay this is a quick look at my TikTok ads dashboard.,I've got a couple ad groups running right here.,We're gonna dive into these numbers.,But the first thing we need to know about our store,is what is our ROA, okay?,For those of you who do not know what ROA is,,ROA basically means return on ad spend.,And I have a calculator right here to figure out,what's your desired ROA,,because this is gonna depend on your product.,It takes in consideration your product price,,it takes in consideration how much you're selling it for,,and that's gonna give you a required ROA that you need.,Go ahead and use this calculator,,I'll link it down in the description,,it's gonna be absolutely free,,just make a copy of it.,Okay so come here, file,,make a copy,and then you'll be able to insert the numbers yourself.,There's only two numbers you need to know here,,and that's gonna be your revenue per product.,So your average order value,and your average cost to fulfill.,But in this case, I'm just gonna keep it simple.,I'm gonna keep my product,,which is it cost $5 to fulfill this product,and I'm selling it for $30, okay.,And what that does is it generates numbers on the side,And let's say I desire a 30% profit margin,on my store, right?,That's what I'm looking for here.,So I'm gonna come down here to this line,and 1.87 is gonna be my required ROA.,So when we go into the dashboard,,that's gonna be the threshold.,Anything that falls below 1.87,is gonna be less than 30% profitable.,That doesn't mean it's not profitable, right.,Because we can still break even,if the campaign is doing a 1.27 ROA.,Now let's dive into the dashboard,and see this in real time, right?,So I have a few campaigns here, okay.,I'm gonna sort this by complete payment ROAs.,This is the metric in TikTok ads,that is indicating ROA.,Okay so if you don't have this,showing in your dashboard right now,,what you probably need to do is,,you need to go to your custom columns right here.,So I made custom columns.,What you could do is go to custom columns,and you can pick which metrics you want it to show.,So what you could do is you can copy mine.,What I'm gonna do is I'm gonna,,you can pause the screen, whatever you want to do,,but what you need to have,is all of these columns right here,,and you can select them in the custom columns area.,So have your ads scheduling,,the cost, total payment value.,Okay so how much money are you spending?,How much is coming in?,And you're gonna have your ROA,,you wanna put that right next to it.,Your cost per click right here.,CPM impressions clicks.,CTR conversions,,cost per action,,which is same as cost per purchase.,You're gonna have your conversion rate.,Total add to carts,,total ad payments and total complete payments,,total purchases.,These are the basic things that we need to have,in order to read our data correctly, okay.,So I'm sorry to bore you,,but you haven't seen my previous video,on how to launch TikTok ads,that's actually gonna convert and get customers,,then go check that out,,I'll link it up top right here.,You're gonna need to run your first campaign,and launch that first, okay.,This is after three days of letting that sit and marinate,and letting the pixels optimize.,So after three days of actually launching your ad,and letting it sit,,letting your pixels optimize, right,,you want to come back,and you want to look at some of the data here.,There's two main things that I like to look for,when it comes to analyzing a winner versus a loser.,Is the ROA, which we just calculated.,And second is the click-through rate.,I go for ROA first,,that's our primary metric,because that's gonna give us a direct indication,,are we profitable or not?,Are we actually gonna make some money on this or not?,Okay.,And as you guys may know,,for me to have a 30% profit margin on the products,we had to have at l

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How To Analyze & Scale Your TikTok Ads Like A Pro

oh man that really hits us,oh geez louise guys none of the middle,of my wii sessions uh i mean how badly,do you guys really want to learn how to,analyze your tick tock ads i mean,understand the data the the kpis the,metrics you really want to understand,how to react to your data so you can,scale your ecommerce brands that badly,well if that's the case then kudos to,you i tip my fedora and let's get right,into it so first off how do you even,test products with tech talk now for me,personally i always do one campaign five,ad groups 25 a day not 20 not 30 because,for me when we did 20 budgets the bare,minimum tick tock tends to not spend,that often so 25 dollars seems to be,that golden mark and then once you set,that up go down to your ad groups i have,my five ad groups identical from always,being united states always doing all,broad for the ages and the demographics,unless it's specifically for a gender,and then when we scroll on down i never,do interest i have not done interest in,months for me personally going broad,just works better for my cpms and my,results overall and then i always will,depart from 7 to 11 pm so that's pretty,much what i like to do very simple,lowest cost also i don't really do cost,caps anything else until i get some,purchase data and then when it comes to,the creatives i usually like to have,three creatives in each ad group and,it's the exact same creatives i like to,give my creators five chances of being,successful compared to only having one,ad in each ad group and sure yes that ad,gets 20 of ad spend but if that audience,sucks and the cpm maybe is inflated then,that ad could be a winner but it was the,audience's fault so i like to give each,creative five chances all right it's,time to get serious so after you've set,up your campaign you really need to know,one important metric what is your,breakeven cpa that is the most important,thing that you will be using to analyze,all of your ads and if you're not using,it to analyze your ads right now,frankly i think you're an absolute idiot,so when we go down to this specific,brand we can see that buying one is 34,for this product and let's say,hypothetically it costs four dollars to,fulfill so that means our breakeven cpa,is 30 so if an ad group is under 30 25,20 that means you are profitable and,that is the main thing i'm always,looking at and when evaluating a,campaign so when we go down here and we,look at our columns we can see right,here i got cost cpc one of the ads were,scheduled all these other things are,extraneous they are not the most,important things so i would get straight,into the meat and potatoes whenever,analyzing a campaign after a day and i,would say all right which one of my ad,groups are profitable which ones are not,and as we see right here this ad group,is absolutely going off three complete,payments eight dollars we are looking,good and this is the most important,thing you should be focusing your,attention right in this space but when,we look at the other ad groups we can,see another one is profitable perfect,then when we go to the other three i,would say would i turn off something,that's not profitable after the first,day,sometimes yes and that's typically if it,has very little add to carts so from,this first one i would see okay this one,has one add to cart i'm gonna kill it,but this one at the bottom that has,seven add to carts it just didn't get a,purchase because hey sometimes it can be,unlucky i would definitely leave it on,and see after one more day if it can get,a purchase now if it doesn't get a,purchase after another day yes we're,gonna turn it off it's probably just bad,traffic and with this one that has three,add to carts i would say in general,usually three after cards will lead to,one purchase and that would have made,this somewhat profitable so i actually,would have left this on as well and,getting into day two of the data we can,see that if we left the bottom one on,that had some add to carts it actually,was our best performing ad group on the,second day so for me yes if it shows,some signs of life i do let ad groups,spend for two days now let's say if this,campaign after one day had no purchases,whatsoever but a ton of adds to carts,i'm still gonna let it run for another,day i know with tick tock it sometimes,takes an extra day to optimize it's not,as fast as facebook some people need a,little bit of time and with tick tock,it's a brand new platform it's still,figuring out a lot of things and that's,why we like to keep it very broad so,that tick tock has a large audience that,he can eventually narrow down on and we,can also see on day two that our best,performing ad group is still performing,very well this one right here is still,getting one conversion still a ton of,ads cards but how would i break down,this data and try to scale next now when,it comes to scaling with take tock ads,it's really easy to over complicate and,focus on bid caps and surf scaling and,all this crap but for me the most,consist

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I Bought EVERYTHING TikTok Ads Recommended Me!

i'm just gonna be scrolling through my,tic toc for you page and every single ad,that comes up i'm just going to,literally hit purchase right then and in,there,wait a second why is this so cute it's,an ad by the official las vegas tick,tock account you guys are not going to,want to go to las vegas for a tick tock,okay come on you guys come on,hi sisters james charles here and,welcome back to my youtube channel for,today's video we're going shopping and,i'm super excited because i'm going to,be buying everything that tick tock ads,recommend to me i feel like there's a,certain group of people that are like,the ad buyers and i feel like it's a lot,of moms and a lot of grandmas i love you,guys to death i'm not being shady when i,say that but it's like there's just you,know an ad for anything and suddenly,it's in the cart for three easy payments,of 19.99,i've never been that person i really,don't shop via ads that often a tick,tock ad or a simple little picture on,like a youtube banner page is not doing,it for me however that is all going to,be out the door today because i am going,to be the easiest way person on planet,earth because i'm just gonna be,scrolling through my tic toc for you,page and every single ad that comes up,i'm just going to literally hit purchase,right then and there so without further,ado let's just get into it,let's scroll i don't care what it is i'm,going to hit purchase oh my god wish you,luck usually the first thing that you,see when you open tick-tock is an ad so,let's see what we have in store for us,today new chrome finish,bubbles you can make your own oh yes,gorgeous mandarin red did you say red,man fly literally slime color you're,going to want to frame this,okay you should say that i'm not easily,swayed because even if i was not filming,this video and i just saw this girl i'd,be swiping the card okay this is for the,sodastream art and i do know what a soda,stream is it's basically a machine where,you can turn any liquid into a,carbonated delicious soda beverage and,you guys if you know me you would know,that i love soda okay i think wine,tastes like battery acid the wine cellar,in my house filled with coke bottles,let's fly,i have an ad for bat oh hbo max i,already paid for a subscription for that,sorry sweetie let's go,oh what's this nothing beats a day on,the water gear up with columbia pfg for,your next angling adventure,my free page is giving me ads about,fishing,this literally so cute are you literally,kidding me a mini film camera oh my god,they're half price for the next 10,minutes it says who will be buying it's,really hard for me to cook dinner every,night especially with the full-time job,i mean a doordash ad hello y'all don't,have to sell that to me okay our lunch,is literally on the way we ordered,chinese food for lunch today i'm very,excited to eat it it's on the way right,now via doordash does it does that count,should we just do another one,come on give me something good give me,something good,oh here's one,then m m's and cookies,two of my favorites on one try eminem's,new crunchy cookie m ms,oh,crunchy cookie m ms this might be an,unpopular opinion i love the m m's with,things inside of them i love a peanut m,m you know what the ones are so,underrated that i stan pretzel m m's,do you like them yeah i thought that was,the only person on planet earth that i,like love i love them it's like an,exaggerated,like i've never done like,this like,trav,you know,let's mosh,yes,oh my god an ad for domino's pizza yes,my boss said i had to make a tick tock,about domino's 50 off pizza deal being,back so,50 off yes,please,no transfer no bleed no fade for 16,hours with our vegan fave shine loud,high shine lip color,that's a name i don't know how that,could ever exist but i'm definitely done,to try let's do like one or two more,because i feel like we have a lot of,good ones at this point,okay crocs i love crocs love love crocs,i love that they're having a comeback,but i slide on our new ultra plush,classic cozy sandals,good question chili chews that meat if,you work from home,no,no no no sorry what is it it's an ad by,the official las vegas tick tock account,that's fine no,you guys we're not going to we're not,going to las vegas for a tick tock ad,i don't care what it is i'm going to hit,purchase hit purchase,okay come on you guys look come on,um,hey oh hi finn oh okay hello it's been,only a couple seconds for you since i've,seen you last but it's been a couple of,days for me everything has officially,came in the mail obviously you know we,had the vegas hat we'll get to that a,little bit later on but everything else,like the end up,every other ad that we got the furry,crocs the cookie m ms the soda stream,the domino's pizza literally is like,setting us up for like a sleepover,slumber party i mean is that not the,cutest idea i've ever done had okay you,guys,we have to get changed into my lovely,feet wear oh don't pan down don't,that's not for free you didn't say it,you didn't say it qui

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How To Spy On Your Competitors TikTok Ads (100% FREE)

what if you could spy on your top,competitors tick-tock ads and see what,success they are having you can spy on,facebook instagram and other platforms,but most don't actually realize that you,can use tick-tock's tool to actually,identify successful ad campaigns and,what tick-tocks convert best and i'm,going to show you exactly how you can,spy on your top competitors tick-tock,ads and the exact way to do so and it's,been a game changer for all so let's go,ahead and get into the video,hello everyone my name is chase chapel,and our agency spends over 10 million a,year on facebook ads and tick tock ads,and i'm going to be showing you exactly,what you need to do to spy on your,competitors so you can also have success,so what we're going to do here is we're,going to go ahead and go to tick tock,creative center and you're going to,click on inspiration you're going to go,down you're going to click on top ads,and once you do so you're going to see a,page here where tik tok literally calls,out their high performing auction ads,and in fact we've literally placed in,the top 10 spot six different times for,our actual clients yes top ten,converting ads in the us six different,times so we know exactly how this,process works we know what the top ads,are we know what it takes to get there,and we know exactly how to dissect a,video to tell you whether or not it's,going to be a video that is actually,converting and worth going after and,modeling for your own success as well so,we're going to do a couple examples here,whether you're a brand business coach,influencer this strategy can work for,you to see exactly what types of content,you need to put together on the ad side,specifically that will allow you to,generate sales conversions leads or even,get an account growth overall,so let's say that you're an apparel,brand and you're looking to get an,increase in overall sales and you're,wanting to tap into the tick tock ad,market so that way you can get a lot of,individuals through your actual site and,get a lot of purchases what you do is,you first choose the region which you're,going to be running ads in so ours in,our case would be united states and then,for the industry you can choose apparel,and accessories this is going to limit,it to the actual top performing ads in,this space and then for the campaign,objective we want to be specific here,because if we're looking to get,purchases then we want to focus on,conversions that way we know it's a,convergence campaign we don't want to go,after traffic because that's just link,clicks we don't want to click on,awareness because that's just you know,getting more individuals to become aware,about your brand doesn't necessarily,mean you're going to be getting sales,from that we want to make sure that you,know these ads are actually converting,for these brands and actually getting an,roi on the back end whether they're,spending one dollar and getting six,dollars out or spending one dollar and,getting ten dollars out we want to know,this information so that way we can also,achieve success too,and so once we click on conversions we,can then start to see some of these,videos in the last seven days that have,already started to pop up here and,what we can do is click on one of these,videos,and we can get the exact analytics we,need from this actual ad and you can,actually see exactly how many likes the,total number of comments the shares the,caption the duration what campaign,objective is we know it's men's clothing,and we can actually see exactly when,people click through the video so that,way we know what call to action they're,using so let's go and watch this video,as an example because this is a perfect,way for you to spy on a brand let's say,that you're in the apparel,leisure space and fabletics is one of,your competitors you can very well see,their actual content here,all right so a lot is already going on,here and we can start to dissect this,video pretty quickly one they're using a,perspective from,a lady who is commenting on men's shorts,so that's one perspective that guys you,know might find interesting because,they're seeing a different perspective,from it then you're getting the other,perspective from the dude who actually,wears the shorts and he's going over the,reviews on the site so they're building,up credibility they're breaking down,what both you know sides are looking at,and then you can start to see that he's,going through the landing page showing,the actual landing page that this,individual is going to be going to so,very quickly you know you can start to,see exactly what your competitor's,strategy is you can see that they have,reviews they're breaking down the actual,site so that way the customer can feel,more comfortable with actually going,there and making a purchase he then,starts to jump into the benefits where,he's talking about it's comfy it's,moisture wicking he's breaking down any,objections the actual buyer potentially,has something cool hidden pockets,all righ

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How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock ads we're going to go into shopify we're going ,to link our store we're going to make sure the pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400 million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also going to go into some advanced things around ,content because that is so important to make sure that you make tick tock ads work the first step ,you're going to want to do is set up your shopify store if you haven't set up your shopify store ,just pause the video click the link in my bio and set it up now we've got one set up through our ,lemon scrub series so it's got most of the things ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're in shopify the best way to go is go into apps and ,just write in tiktok simply download the official tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring up this little tick tock section down on the left ,hand store of your shopify store if you don't have shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set up we can click this section here setting up the ,pixel the next step you can see that it's saying connect tick tock for business this is where you ,need a new tick tock account already have a tick tock business account you can just click connect ,but today we're gonna have to create a brand new one so i'm just gonna click create new at the top ,enter my email address get the verification code sent into the verification code here agree to ,terms and conditions and just click sign up you can click connect down the bottom right and that's ,now created an ads manager business manager under that email we can click create new ad account and ,we can select the country and the currency that we want to be built in this is generally the region ,that you want to be targeting change the business name to something a little bit simpler click sign ,up and connect you'll come to this data sharing section which we've touched on a few times in my ,previous episodes just click enhanced or maximum providing you've got the terms and conditions set ,up for something and then click confirm maximum is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi which is a partnership between shopify and the ,advertising platform click set up enter your final details make sure you connect automatic payment ,click confirm and you should be ready to go now to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure that we do have the pixel set up properly what i ,do recommend is going to your website and just like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you can download and check if your pixel is firing ,on your website if it's not you may need to go and fix that initially just download the chrome ,extension and you can see that our tick tock pixel is set up here shopify set it up for us and it ,should be firing this is a page view because we're on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in the tiktok ads account we can go ahead and ,create our first campaign campaign structures are really important to talk about it's what ,separates good advertisers from bad advertisers that alongside really effective marketing content ,the basic structure is you have a campaign which is what objective you are striving for if you've ,got something like a real estate business it might be leads you're trying to collect ,leads but we've got a e-commerce business so we want to get purchases then you've ,got the ad set level which is basically the targeting that you're setting up to complete ,that campaign objective then finally you've got your ads that live within each of those ad sets ,these ads are different creative types that you think are going to convert your customer ,so head to campaign when you're in campaign all you need to do is click create here and you'll set ,up your first campaign you'll get prompted with two options you've got simplified mode and custom ,mode we're going to w

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