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How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock  ads we're going to go into shopify we're going  ,to link our store we're going to make sure the  pixel is set up properly we're going to make  ,sure that you can get amazing tick-tock results  for those that are new to the channel i'm davey  ,foggerty my shopify stores have done over 400  million dollars in sales in just four years tick  ,tock ads is the new kid on the blog usually we're  heavily reliant on facebook because it's such an  ,incredible marketing tool but lots of people are  getting heaps of success with the new entertaining  ,nature of tick tock ads so it might be perfect  for your brand this video is perfect for beginners  ,we're not going to skip any steps but i'm also  going to go into some advanced things around  ,content because that is so important to make sure  that you make tick tock ads work the first step  ,you're going to want to do is set up your shopify  store if you haven't set up your shopify store  ,just pause the video click the link in my bio and  set it up now we've got one set up through our  ,lemon scrub series so it's got most of the things  ready we're just going to make sure that we set up  ,tiktok properly so the pixel is firing once you're  in shopify the best way to go is go into apps and  ,just write in tiktok simply download the official  tiktok app and click add sales channel this is the  ,exact same as facebook nowadays this will bring  up this little tick tock section down on the left  ,hand store of your shopify store if you don't have  shopify still carry on watching we're going to get  ,into the nitty gritty in a second once this is set  up we can click this section here setting up the  ,pixel the next step you can see that it's saying  connect tick tock for business this is where you  ,need a new tick tock account already have a tick  tock business account you can just click connect  ,but today we're gonna have to create a brand new  one so i'm just gonna click create new at the top  ,enter my email address get the verification code  sent into the verification code here agree to  ,terms and conditions and just click sign up you  can click connect down the bottom right and that's  ,now created an ads manager business manager under  that email we can click create new ad account and  ,we can select the country and the currency that we  want to be built in this is generally the region  ,that you want to be targeting change the business  name to something a little bit simpler click sign  ,up and connect you'll come to this data sharing  section which we've touched on a few times in my  ,previous episodes just click enhanced or maximum  providing you've got the terms and conditions set  ,up for something and then click confirm maximum  is obviously preferred this is how shopify shares  ,data with ticktock this is referred to as capi  which is a partnership between shopify and the  ,advertising platform click set up enter your final  details make sure you connect automatic payment  ,click confirm and you should be ready to go now  to create tick-tock ads we're actually going to  ,have to go back to the tick-tock ads manager so  we can go ads.tichtalk.com you can see that our  ,ad account has already been created to make sure  that we do have the pixel set up properly what i  ,do recommend is going to your website and just  like facebook there's something called tic toc  ,pixel helper and it's a chrome extension that you  can download and check if your pixel is firing  ,on your website if it's not you may need to go  and fix that initially just download the chrome  ,extension and you can see that our tick tock pixel  is set up here shopify set it up for us and it  ,should be firing this is a page view because we're  on a page when you add a product to cart it should  ,fire the add to cart pixel or if someone purchases  you can test a purchase and it will also fire that  ,pixel in the exact right way so now we're in  the tiktok ads account we can go ahead and  ,create our first campaign campaign structures  are really important to talk about it's what  ,separates good advertisers from bad advertisers  that alongside really effective marketing content  ,the basic structure is you have a campaign which  is what objective you are striving for if you've  ,got something like a real estate business  it might be leads you're trying to collect  ,leads but we've got a e-commerce business  so we want to get purchases then you've  ,got the ad set level which is basically the  targeting that you're setting up to complete  ,that campaign objective then finally you've got  your ads that live within each of those ad sets  ,these ads are different creative types that  you think are going to convert your customer  ,so head to campaign when you're in campaign all  you need to do is click create here and you'll set  ,up your first campaign you'll get prompted with  two options you've got simplified mode and custom  ,mode we're going to w

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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to  be going through tiktok ads step by step the a to  ,z everything you need to know to launch your first  ad on the platform today now we're currently using  ,tick tock in our marketing agency the affluent  agency and we're generating a ridiculous amount  ,of new revenue for our clients at the moment using  the platform i cannot wait to bring this to you  ,guys today it's been a long time coming i've got  a presentation ready for you we're going to jump  ,onto it in a second but before we do i want  to announce a quick competition on this video  ,now for every one in 100 people that comment down  below with their goals for running tik tok ads  ,right now i'm going to give you the chance to  win a completely free strategy call with me for  ,an hour where we'll run through anything you want  to run through we break down your strategy how you  ,can increase your revenue how you can increase  your roads on whatever platform you're using  ,we're gonna jump on that call we're gonna make  that happen for you so enter that competition  ,let's get started with this no bs implementable  training but do me a favor stop what you're doing  ,right now whatever it is shut down your tabs take  some notes and pay attention and take action on  ,what you learned today let's get started okay  so tick-tock ads training first of all let's  ,start off with some data we need to understand  the opportunity here now tik tok was the most  ,downloaded app in 2020 with 850 million downloads  okay tiktok has 1.1 billion active users worldwide  ,with 90 of users using the app multiple times per  day so we can get ourselves in front of our ideal  ,customer multiple times a day on average now as  of january 2021 tick tock raked in 128 million in  ,user spending marking an increase of 380 from its  january 2020 revenue so it's growing year on year  ,almost 4x in user revenue now take top ranks  as the second biggest app in consumer spend  ,above youtube disney plus and netflix this  is probably the uh the biggest stat on this  ,screen ranking above youtube and netflix in  consumer spend is absolutely ridiculous so  ,it's a monumental opportunity for people and  businesses to sell their products on the platform  ,how many times have you spoken to someone they've  said ah i found that product on tick tock it's  ,happening a lot these days so let's jump on to how  you can actually make the most of that so this is  ,the tick tock ad structure so at the top we have  tick tocks ad manager then we have ad campaigns  ,we have ad groups we have ad creative and then  landing pages to break these down one by one tick  ,doc ads manager is where you manage your ticktock  advertising account similar to the facebook  ,ad manager now a ad campaign is the foundation  of your ad so we're setting up our advertising  ,objectives and formats we then have ad group which  is target audiences ad placements budget and the  ,bidding then we have the ad creative which is  the text and the video that will appear on our  ,apps what we're physically seeing then finally our  landing page and this is the destination url that  ,we are driving our potential customers too this  is the place where they will actually buy our  ,products or service so when you actually have your  tick tock ad account up and running this is kind  ,of what the format will look like we have our ad  manager at the top we have campaigns beneath that  ,then inside an ad campaign we would have multiple  ad groups so we'll be testing out multiple  ,audiences and inside those audiences we may even  be testing out multiple different ad creatives  ,as well so what are the actual creative the the  creative formats that we can use on tick tock well  ,we have top view on the left hand side here which  is like a full-size video which shows up when we  ,launch the app we don't have brand tank takeover  now these are the most expensive tic toc ads and  ,very large brands use these and again these come  up right at the start of launching the app and it  ,takes over the entire screen then have in feed ads  this is what we're going to be going through today  ,and what most businesses are actually using  to generate the most revenue from tick tock  ,we have branded hashtag challenges so if we  want to launch a challenge on the platform and  ,then finally branded event so we want to have our  own branded stickers on uh on tick tock itself so  ,people can use them when they're creating their  own content but as i said in feed ads it's the  ,ad format we use for our tiktok ad clients  at the affluent agency and we're literally  ,generating hundreds of thousands in new revenue  from infeed ads alone so that's what i'm going to  ,show you today so without further ado let's jump  straight on to the tick tock advertising platform  ,okay so the first thing we're going to do is  go over to ticktock.com forward slash business  ,i'm just going to zoom in here so you can see  every

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Do you need a tiktok business account to run ads

Do you need a tiktok business account to run ads

on Tick Tock you can choose to have a,personal account or a business account,Tick Tock is building more features for,your personal accounts to help their,creator Community find more ways to,express themselves they are also,building more commercial features to,help the business Community make Tick,Tock a part of their overall business,strategy but do you need a tick tock,business account to run ads,before you know that you must want to,know the most important thing which is,different between personal accounts and,business accounts so first talk about,personal accounts a personal account is,a self-serve ads account you have,complete control over your Tick Tock ads,campaigns from adding balance set up,campaigns to optimizing Tick Tock ads,campaign in addition you must also,contact The Tick Tock support team by,yourself to assist and resolve issues,related to your ads personal accounts,give you the flexibility to experience,stick talk in different ways they are a,good choice for watching and interacting,with other people's content you can do,things like check out videos on your for,you feed use the search tool to find new,content to watch follow other people and,favorite hashtags to watch content,you're interested in creating your own,content for other people to enjoy with a,personal account you also have access to,Advanced Creator tools these tools help,you learn more about the content you,create and what your audience enjoys,this can help you build a community as a,Creator a few things you have access to,with a personal account more music and,sounds with a personal account you have,access to both sounds and Commercial,sounds business accounts only have,access to commercial sounds which is a,library of free sounds so you can use,your content for commercial purposes,change your account to private you can,change your account to private so only,users you approve can follow you and,watch your videos be eligible for the,monetization features in The Tick Tock,Creator Next program Creator next is a,program designed to help Tick Tock,creators monetize as they grow their,communities if you qualify Creator next,will get you access to features and,tools to help you grow on Tick Tock some,features within Creator next include,Tick Tock Creator Marketplace Tick Tock,Creator Marketplace is the official,collaboration platform to connect Brands,and creators on Tick Tock with Creator,Marketplace creators can collaborate,with brands on paid campaigns Tick Tock,Creator fun Creator fun helps support,creators looking for an opportunity to,be rewarded through their content top,advantages there is no cost to use an,account to run Tick Tock ads campaigns,be proactive in controlling your budget,goals and choosing the right advertising,form more flexibility in optimizing the,campaign controlling the effectiveness,of the ad this advantageous you must,manually set up everything by yourself,to run ads before we continue I spend my,hours and hours on this video so make,sure to like And subscribe I appreciate,it thanks back to the video Tick Tock,adds campaigns with large budgets,require High skill and experience it,will take a long time to get support,from Tick Tock and solve problems during,the ad running process some location,cannot Target let's talk about business,accounts both types of accounts have,features to help you create and promote,your videos like going live on Tick Tock,going live is a way for people on Tick,Tock to connect directly with their,audience in real time note you must meet,Tate's requirements and have a certain,number of followers to be able to go,live General analytics and show insights,into how your videos are performing you,can choose to see an overview of your,videos like video views profile views,and follower counts how your individual,videos are performing and learn more,about what content engages your audience,like your follow account over time and,total likes comments and shares note you,must have posted at least one public,video to access analytics learn more,about your analytics on our creator,portal or on our Tick Tock tutorial,series promote promote is an advertising,tool you can use in your Tick Tock app,that can help you do things like get,more people to discover your videos,guide more people to your website and,improve your chances to gain followers,Creator portal Creator portal is a place,for creators to learn more about things,like the basics of getting started on,Tick Tock connecting with your audience,and best practices for your videos a,website link on your profile personal,accounts that meet certain requirements,and business accounts can post a website,link on their profile now you know the,difference it's easier to chose but,anyone whose primary goal in Tick Tock,is to promote their business either a,product or service should use a business,account that's it subscribe

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How To Get US TikTok Ad Account - Target Any Location In the World

How To Get US TikTok Ad Account - Target Any Location In the World

what's up guys welcome to another video,in this video i'm going to share with,you how you can create tick-tock ads for,any country in the world so if you are,based in europe and you want to start,advertising on tech talk to people in,the us i'm going to show you exactly how,to get account and surprisingly enough,you do not even need,u.s phone number like more most gurus,tell you to actually get that done on,the other hand if you are based in the,us and you want to start advertising to,uk australia new zealand or wherever,else that video is going to help you get,the accounts you need to do that stay,tuned,welcome back guys welcome to the channel,if you're new here my name is jacob,wikowski and in this channel i document,my journey of starting new dropshipping,stores basically to see if dropshipping,is still alive in 20 and 22. so on the,beginning of this year i decided to,devote most of my time and most of my,money into creating new stores to see,again if it's possible to make money,with drop shipping and to be honest with,you for the first seven months of my,journey i didn't win anything i've lost,over 18 000,probably tested 20 25 different products,nothing worked for me until about four,weeks ago i found first true winning,product that actually brings me,consistent profit and right now i'm,averaging between two to even 500 profit,every single day so this changed a lot,for me now i'm in the phase where i'm,transitioning or scaling,and not only running ads to us-based,customers but now i moved a couple days,ago to uk as well which is doing great,for me but this basically begs the,question,how did i create multiple different,accounts to be able to target multiple,different countries with tiktok because,as you know tick tock only allows you to,target the countries where you are based,or the surrounding countries if you like,however if you're based in europe you,will not be able,by the default to target us-based,customers and vice versa so in this,video i'm going to share with you,exactly how i was able to create,my first us-based account now it's worth,to mention that my very first us-based,account,i didn't create it myself i've actually,paid 50 for it on app work i found one,person who were was basically creating,those accounts and after he created that,account he didn't even needed my,telephone number or he didn't need us,telephone number for to create my,account so,that was pretty interesting to me,because most of gurus on youtube tell,you that you need to have us-based,telephone number and all those different,things to be able to create your account,all i needed to do is to have a vpn and,change my ip to us,and then,basically,go ahead with an email i had and i used,my uk uh telephone number and that,seemed to do the trick so,we're in my computer right now like i,said all you need is vpn and email,address that have not been used with,tiktok yet so,when it comes to vpn i'm using nordvpn,and fun fact you only need it when,creating an account now,after i create the account i've never,used this vpn to login into my account i,logged in from my normal usual,ip address from my internet provider and,i never had any issues so,even if you have to buy a paid version,of nordvpn i think it will cost you,under 10 dollars per month and you only,really need it once you don't need to,keep this subscription to keep logging,into your account so that's what i did,vpn is nord,vpn i'm connected to united states right,now so go ahead and create a new account,so what you need to do is to go to,ticktalk.com forward slash business it,will redirect you to us,page,but you have to have vpn,active and then basically click click on,create new account so this will take you,to a form that you need to fill out with,your details,and again make sure that you have an,email address that have not been used,with tick tock yet,okay so we're on the sign up page so,what you need to do is to just use your,email 123,gmail.com and then from here obviously,choose your password,and then click on send code and this,will send a verification code to this,email address that you have provided so,let's see,all right there's one more step the,verification to see if you're not a,robot,and that's it so let's go ahead,move on to my email and see if we will,received,email from tiktok there it is,go back here,paste,agree to their terms and conditions and,sign up,okay so us is where we want to target,the country that we want to target,industry obviously e-commerce you can,choose any sub-category in here i think,because you will be testing multiple,products anyway so,choose anything business name if you,don't have a business and then i,probably assume that you would be using,your own name,uh right here,okay time zone and telephone number now,i personally left it as a us plus one,code um just to not give tick tock any,i don't know doubt that i'm based in the,uk and then what i did is i simply put,in my,normal uk telephone number here,three oh,there you go and i left th

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How To Give & Request TikTok Ads Access in 2022 (+ Set Up Tik Tok Ad Accounts & Business Center)

How To Give & Request TikTok Ads Access in 2022 (+ Set Up Tik Tok Ad Accounts & Business Center)

Hi there in this quick video, I'm going to show you how you can easily,set up a TikTok advertising account and share access to this account,with your agency or freelancers.,And if you are an agency I'm going to show you how you can request access to your,clients' TikTok accounts, super simply.,Let's do it.,In order to run TikTok ads, you first need a TikTok advertiser account.,If you don't already have an account, the first thing you need to do is,set up a TikTok business center.,So go to business.tiktok.com and then create a new account.,You can log in with your existing TikTok account, but then you have,to still authorize, TikTok business to have access to that account.,Once this is done, you will see your new business center in front of you.,On the left-hand side, you can see a menu called assets, click there,,and then go to advertiser accounts and click add advertiser account.,You will then have to choose whether you want to create a new,advertiser account or request access.,Select" create new" then go next.,And then fill out some information about your business.,Once that's done confirm, and you should have your advertiser account ready.,If it's not ready straightaway, then TikTok will approve,your account very quickly.,So, how can you give access to someone within TikTok again, go,to your TikTok business center.,And then on the left hand side, you will see a menu item called users.,And the first one is for members.,Members is if you want to add someone from your organization to your business,center account and to your ad account.,So to do that, click on invite member, type in the email address of,this person, and then confirm which access to this person should receive.,In order to give access to a freelancer or an agency to work on your advertising,account, you need to click on partners and then click add partner.,Now you need your partners' TikTok Business Center Center,ID, you to type that in here or paste it in and then continue.,Then you can assign permissions to the advertising account to this partner.,If you don't have your partner's business center ID, then ask them to use Leadsie.,We make it as simple as two clicks for you to give them access to your TikTok assets.,Are you an agency or a freelancer, and you're looking for the easiest,way to request access to your clients' TikTok advertising account?,Then do the following.,Go to your TikTok business center.,And then on the left, go to assets and select advertiser accounts.,Then click on add advertiser account and select "request access".,Continue.,Now you need to paste in or type in the advertising ID of your client.,You may have experienced the clients often do not know this,ID and that's causing friction.,We at least have solved this problem and made it super simple,for you to request access and for your clients to give you access.,And I'm going to show you how Leadsie works just at the end of the.,Once you have requested access, your client will receive an email and,they have to approve the access for you to start working on the account.,In order for you to use your client's profile for your ads,,there's one last step we need to do.,go to your business center again, and then select TikTok accounts on the left.,Then click on request access, and select the access level that you need.,Now you will be presented with a QR code alongside with instructions,that you can share with your client.,Your client needs to open their TikTok account and scan the,QR code with their TikTok app.,This will give you access to be able to run ads through their ad,account, using their TikTok profile.,And once the process is completed, you will be able to see the TikTok profile,added in your TikTok business center.,With Leadsie requesting and giving access to TikTok advertiser,accounts is super simple.,You just log into a Leadsie account and then you can create,a custom request for TikTok.,You just select which level of access you need and that,you want to get TikTok access.,You save it, and you send it to your client.,Your client simply opens the link and then logs in with their TikTok account,and selects which TikTok advertising account to give you access to.,Then they click confirm and it's done.,Our tool Leadsie makes client onboarding hassle-free.,Not only can you get TikTok Advertiser Access.,You can also request access to Facebook assets as well as Google accounts, such,as Google analytics and Google ads.,You can try us out for free under Leadsie dot com.,And please leave a comment if you have any questions Thank you.

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Personal TikTok Ads Account or TikTok Business Center?

Personal TikTok Ads Account or TikTok Business Center?

should i create a tick-tock personal ad,account or should i create a tick-tock,business center,hi everyone this is jason i'm a facebook,ads and digital advertising coach since,2010. i've actually worked with over 6,000 people from 30 other countries and,i'm gonna share with you how do you,actually do tik tok advertising right,now basically when it comes to tick tock,advertising there are two entry points,for you to start now first thing first,is when you go to,ads.ticktalk.com nonetheless it would,say yeah don't make x make tick tock,videos and it says uh this is actually,top right it's a it's a button for you,to actually create now in a way you can,actually create a tip talk personal take,top ads account uh within this link by,going to ads.ticktalk.com,however i want to give you another angle,to come in basically i'm actually,suggesting that you create a tick-tock,business center in stick so all you do,is you go to business.ticktalk.com,so this is the ticktock business center,by creating the top right button you,will have a create new button basically,that's where you create a tick-tock,business center where you're able to do,a lot more things now tick-tock business,center is very similar to facebook,business manager if you're familiar with,it you will definitely know that in fact,business manager can do a lot more thing,than just uh ad account so if you're,starting fresh right now i would suggest,that you know uh immediately bypass the,individual account go straight into um,you know like the business center and,create a business centric account and,group everything within one because it's,a lot easier for you to organize even to,work together with some agencies and,partners in the future uh it prepares,you to go to the next step very easily,so yeah now i'm gonna go into my,business center okay because i already,have a business center i'm just gonna,take the click the top right and say,enter the business center and basically,it will bring me into the tick tock,business center uh within here so i'm,just gonna quickly walk you through,right so when it comes to the tick tock,business center what we have over here,is uh first thing first,you can actually create uh you can,actually create multiple as in like,bring in multiple members into your,business center so over here if you have,a team and you want to work together,with a bunch of let's say for example,you have multiple tick-tock account and,you have multiple ad account and you,want to assign each and every one of,these to different people within your,team it's a lot easier for you to,organize that and on top of that this is,where you want to work together with,external parties like agency coaches,consultants,yeah so this is where you can actually,work together with other business center,by connecting to each other using a,partner's so-called as a partner so it's,a lot easier for you to manage that way,because the moment you pathway all you,need to do is to remove them from your,partner list and they will lose access,to all your so-called assets,remember we don't give access,to our ad account or business manager,account or business center account to,individual we work together if let's say,we are working with external party we,work as business entity okay very,similar to facebook advertising now the,beauty of this when you're having a,business center is in fact you can,immediately create multiple business,advertisers account now so already you,see we have this tribal academy which is,the one that i'm actually using now you,can actually easily create,you know like advertisers account over,here or you can actually request access,to other people's advertisers account so,let's say if you are planning to work on,multiple businesses within the business,center it's a lot easier for you to,separate them into different ads,accounts because basically it makes it a,lot easier for you to kind of like you,know like different shade and then of,course if you create audiences then this,is where you can actually share,audiences between business,centers and of course this is where you,connect with multiple different tik tok,accounts so let's say if you have a lot,of tick tick-tock accounts and you want,to connect them to one to another it's a,lot easier for you to actually you know,quickly kick-start and build a different,kind of control over here and on top of,that your finances and all that so this,is actually how i think you should start,when you want to really start,advertising on tick tock and of course,immediately whenever you're ready once,you have created the ticktock ad account,uh basically all you need to do is to,immediately click here and go into the,tick tock ads manager and you're able to,create your first ad account right away,but then again when it comes to,tick-tock advertising is a very,interesting platform i would say it,carries features that are uniquely,tick-tock and if you're able to leverage,on these tools and features in a more,effective way it actua

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I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)

I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)

in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe

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How To Connect Your TikTok Profile To Your Ad Account

How To Connect Your TikTok Profile To Your Ad Account

what's up guys welcome to another tick,tock ad tip now one of the biggest,frustrations i've had for quite a long,time with tick tock ads and i've been on,the platform for about two and a half,years now has been the ability to link,tick tock profiles with tick tock ad,accounts this has been something that,really you haven't been able to do for a,very very long time if you're new to,tick tock just to reach up to speed,basically you have custom identity ads,which kind of the default ad on tick,tock and essentially with custom,identity ads you are setting the brand,identity at the ad level you actually,aren't linking the ad to anything like a,facebook page right facebook ads you,gotta link every ad to a facebook page,to run it with tick tock you can,basically just type in what's the page,title and put a logo in icon in and,that's your,page right what you've been able to do,in the past has been spark ads where you,can create a tick tock post or an,influence or create a tic tac post and,it gives you a code i've shot a video go,back into my video library and look at,how to run spark ads,that walks through that process and,spark ads are actually live tick tocks,that you can then link to the ads on,your ad account and run them,but it's been very time consuming it's,not easy to scale that because it's very,manual it's very labor intensive very,time consuming right and kind of,technical you know how to do it if,you're a newbie you really you know you,can't just pick it up right it takes a,little process there um,and then what what tick tock has done is,the ability on individual accounts in,your settings in your business center to,link your tick tock pro box when you log,in with tick doc that's the profile,but that was if you're just a solo,person running your brand your ad,account and you're just doing everything,yourself but if you're an agency or have,an agency you have multiple media buyers,multiple brands it's not really scalable,so finally tick tock has now released,the ability to link multiple tick-tock,profiles to a business center and then,assign members of that business center,to that profile which then allows them,in every ad account they run in that,business center to use that profile and,grab all the eligible posts to run those,as ads so this is really really really,exciting i know you guys might be,watching it's like not that big of a,deal trust me i've been doing this for a,while this is going to save so much time,to make things so much easier if you're,doing any volume and tick talk,this has been very very frustrating to,you so in this video i want to walk you,through the process of how to link a,tick tock profile,in the app with a business center on the,ad side and then how to use that inside,an ad to basically amplify an existing,tick tock post so let's dive in okay,so i'm going to hit the,handy dandy share screen right here,so if you dive into your business center,so go to business.com go to your,business center let's exit out of these,little guys right here then you're gonna,see down here under assets,uh tick tock accounts so you're gonna,click that tick tock accounts it's gonna,bring you to this page i already linked,my personal profile here the other day,so what you're going to do is click add,tick tock account,and then from here you're going to be,able to request access and select some,permissions,i'm going to collect both of these the,only difference really with this one on,the bottom is you can actually use,live videos as well in the amplification,process and get access to those then i'm,going to click generate qr code now what,i'm going to do here,i'm going to click,iphone pull that in we're going to open,up we're going to go to this is kind of,a dummy kind of research account that we,use double sub marketer i'm going to use,this account for this process because,i've already linked my personal profile,i don't want to link anybody else at the,moment so it's kind of a dummy i'm going,to click discover in the bottom left,okay and then from there i'm going to,click in the top right there is a little,icon with a little scanner,and you can't see it,on here which is weird,but in the very very top right here,there is a little scan icon you're going,to click that scan icon and then what,you can do is come over to the qr code,and you are going to scan it it's going,to zoom in real quick you're going to,zoom back,and then you're going to get this pop-up,and you're going to click authorize,and,it's going to load and it's going to say,boom account authority authorized i'm,going to click ok,and now i'm going to exit out of that by,pulling picture and picture get rid of,the iphone right here,okay now i'm going to click,ok,and there we go 007 marketer is now in,the account now what i'm going to do is,i'm going to click assign member not,sign new member and then you're going to,assign anybody on your,media buying team within your company,that you won't have access to this,account bill to use it for ads you're,

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