what's up guys welcome to another tech,talk ad tip video so in today's video i,want to talk about the difference,between custom identity ads and spark,ads right so if you're just getting,started on tick off you may be confused,because it is different than facebook,right with facebook,you're linking a page a facebook page to,an ad account so technically every ad,you're running is linked to that page,right and you can use the existing post,ids to maximize social proof it's not,the case with tick tock out of the gate,with tick tock you can basically just,put whatever page title and page icon,that has matched the landing page but,you can whatever name you want that's,related to that in the title every ad is,basically created at the ad level right,meaning like all the the personalization,the branding element is at the ad level,whereas spark ads is more like a,traditional facebook existing id post,where you can actually link to it it's a,real post it's not a tick tock it gets,social proof people can click from that,ad and you know view everything to your,page so in this video i'm going to talk,about the difference between the two,we're going to dive into the ad account,over here,i'm going to show you kind of the,examples between the two things because,there are some pros and cons to both,listen before we get into that we use,both right so i don't think there's a,definitive best type of ad to run on,tick tock because they're contextual,depends on what your goals are and,what's most important to you right,you're looking to build their brand,looking to build a following in addition,to making money or you're just looking,direct response your affiliate marketer,or something like that depending on,those contexts you may find one of these,more valuable on the other so we're,going to do we're going to come over,here,and hit the the,share screen real quick,and we're going to take a look at here,so what you'll see when you're inside,your ad accounts,is right here where it says identity you,can it's automatically on custom,identity so custom identity gives you,the option to basically set up the,branding you know sort of the profile,everything right here um so you can,easily switch switch it on switch,between it you also reset out every time,um if you're brand new to tick tock you,might not see that yet in which case,you'll have to basically set the uh page,name the profile icon all of that here,before you can have the custom identity,created so again what's happening here,everything else is pretty much the same,on this ad unit you know some weird,things in our account because we're beta,testing search so some things you see in,here are not going to be in your account,but um they will be eventually,so with this type of ad if i go back,over here,the biggest difference between the two,between spark and custom identity,besides the fact that obviously how you,set it up is different,when somebody sees a custom identity ad,in their feed,anywhere they click it is going to take,them to whatever you put in this url bar,right here okay,so even if they click your profile icon,like oh click funnels when i click that,it's gonna take to the website if they,click click funnels here it's gonna take,your website right nothing here is gonna,take them to clickfunnels ticktock,profile okay what that means is you're,almost universally this has been the,case for pretty much every ad we've run,custom identity ads will have higher,click-through rates outbound clicker,rates than spark ads i have seen very,very very very very few exceptions to,that mainly because there's just more,outbound click points right with with,the spark add you basically have the,call to action button that's the only,outbound link with smart guides if they,click here or they click here,it is going to take them to click,funnels actual profile or your actual,tick tock profile where they can follow,you where they can view other videos,right,but again custom identity you have,multiple exit points to your website,spark ads you have one,now again we talk about pros and cons,you might get more clicks with custom,identity but again they might not be all,high quality clicks because you may,people clicking your icon or your name,because they want to learn more about,the business but they're taken to the,website so they might just bounce off,the website right um that's a that's a,negative for custom identity also,the comments the engagement on this post,are not translated to other,ads using the same creative right so if,you have 10 other ad groups running the,exact same creative there are 10 totally,unique ads they don't maximize social,proof i think it's consolidated whereas,spark ads,and breathing is centralized to an,existing post id so if i have 10 ad,groups running the same spark ad all the,comments across all ten of those ad,groups come back to one right so that's,great especially if you get a lot of,great comments a lot of engagement it's,obviously going to be beneficial to you,w
Let's move on to the first section of custom identity tiktok ads
This Secret TikTok Ads Testing Strategy Is Changing Lives
This Secret TikTok Ads Testing Strategy Is Changing Lives
hey buddy,yeah you what are you a damn headlights,come over here real quick don't be shy i,hear you're looking for that ecom gushy,gushy that underground black hat ad,strategy that will leave your bank,account impregnated maybe even,afterwards after your mrs sees it she'll,want to get impregnated too oh hey yosh,keep your voice done keep your voice,down geez always because this stuff,doesn't come cheap my friend a lot of,media buyers on my team on my team were,sacrificed to get these strategies,so it's gonna cost you,let's say,a million dollars,you know what my friend actually for you,if you like this video down below,i'll give these to you right now i,really don't wear hoodies that much,because i live in florida and it makes,me look like a giant penis but let's,actually talk about tik-tok product,testing strategies and how do people,even come up with these strategies in,the first place because you're gonna see,these videos all the time from a bunch,of different gurus and a lot of times i,feel like they're just blowing smoke out,of their rear end but for me because i,run a ad agency where we're literally,testing hundreds of products every,single month and we're testing on,thousands of different accounts this is,actually the way that we come up with,strategies that work for us we have a,sheet that looks like this and you can,easily come up with a spreadsheet where,you have a base control testing strategy,like this one right here where you have,five ad groups three of them with,interest two no targeting and how you,can develop your strategy over time,especially when you're doing a lot of,tests is you can introduce a little bit,of chaos with having an independent,variable so for us when we're doing,split testing we always will do one,variable changing from our original,control group so in this instance with,this top column we did us with australia,for the targeting instead of us and,canada and then what we would do is,measure the results these are all fake,numbers by the way we would do this over,and over and over again over the course,of multiple months and this is how i,actually came up with this exact,strategy this isn't just me oh well i,think this is what's gonna work no this,is proven how you can actually develop a,strategy that works over time and you,can also do other split tests like doing,a combination of number one number five,so that would be us with australia while,also doing a cbo on to mark all of the,data because at the end of the day,you're gonna be biased and if you don't,have the numbers guiding your decisions,you're not gonna make good decisions,when it comes to media buying because,it's all based on numbers and not your,emotions so this has helped us scale,brands like this one right here from,zero to 1.7 k a day like this brand,right here to zero to 1.8 k a day so,again this is proven to work and if you,do want to work with my team before we,start this video i do have an automation,agency where we have a team of experts,who will find products for you build,custom coded one product stores and even,film custom ads so if you're interested,in finding your first or next winning,product and help you scale to one grand,a day or more in the fastest amount of,time you can click the link down below,and book a call with my team so without,further ado let's get on to tick tock,ads and i'll show you how we test,products so the first thing you're going,to do obviously you're going to click on,conversions because we're not trying to,get no dang video views i can't deposit,that to my bank account so for me this,is how i name all my campaigns so i'm,going to be testing this product the,frost ball how i name all my campaigns,is the name of the product whether it's,a testing or scaling campaign and then,the break-even point because when you're,testing on multiple ad accounts it is,good to know first off what's the,product and what's my bep because when i,first analyze ad accounts and this will,be talked about a little later on i look,at cpa more than i actually look at,roads and i'll explain a little later on,because i know everyone's obsessed with,roes but for us and this is after i've,talked to senior media buyers who have,scaled accounts to the millions they,don't really look at roads as much as,you would think it is somewhat of an,important metric but i would say cpa is,more important your cost per purchase,but let's get into the actual ad group,settings now i do five ad groups,whenever i'm testing a new product one,campaign,five ad groups and all the ad groups are,identical i don't change anything about,either of them we're not split testing,anything and i get some people saying,ethan if you're not split testing then,what's the point of just creating five,that are identical well the thing is and,if you are someone who does media buying,you'll notice that even if you create,two ad groups that are exactly alike,they're never gonna perform the same way,the cpms will be different the cpcs will,be different
After seeing the first section, I believe you have a general understanding of custom identity tiktok ads
Continue the next second section about custom identity tiktok ads
How To Run TikTok Ads in 2023 | Setup Tutorial for Beginners - Tiktok Advertising + Tiktok Shop
How To Run TikTok Ads in 2023 | Setup Tutorial for Beginners - Tiktok Advertising + Tiktok Shop
if you still think that Tech talk is,just for dancing Trends and kids you're,missing out on a very powerful platform,and trending social media advertising,option to grow your business this 2023.,Tech talk has now over 1 billion users,and has surpassed other social media,apps in terms of downloads in a very,short amount of time specifically during,the pandemic aside from this Tech talk,has also launched tiktok shop in,selected countries and provides a,convenient and entertaining approach on,e-commerce even without a website,the last two quarters of 2022 generated,millions of Revenue in my business,because of tick tock ads paired with,Tick Tock shop,so if you also want this for your own,business or for your clients make sure,to finish this video apply what you will,learn and of course prepare to scale,your business,now let's get into it,before we hop on creating an account,let's first understand and maybe be,reminded about this crypto ad structure,okay at first basically we're going to,create a business account for us to have,access to the tiktok business center so,this is the tiktok ads Business Center,at the top and then under that we're,going to create an ad account okay an ad,account which you can access and make,ads through the ads manager,and after that after an account we're,going to create ad campaigns okay now,it's not really that much of a different,platform with meta ads because honestly,it's almost just the same only that it,has different capabilities than uh The,Meta ads now there are also difference,when it comes to terminologies just like,for example this one,um ad groups instead of AD set okay you,can see there at the top it's still,contained where you set the objectives,where you set sometimes the budget and,also here on the second level this one,this is the ad group level so this is,like the ad sets in in meta ads and in,this same ad set like level,you're going to put the targeting and,also the budget,next under those ad groups you can put,more ads,okay so basically that's just the,campaign structure in Tech talk ads you,also need to learn about the ad format,so here are the five ad formats,currently we have top view we have the,brand takeover uh desktop view and brand,takeover usually appears when you open,the app,and the next one is in feed ads whenever,you're scrolling on the for you page you,will see a video with a with an,emphasized button just like that so it's,called infinite ads and next are the,Branded hashtag challenge The Branding,effect the ones that get these ad,formats are actually those who are,already big Brands so again these are,the ad formats usually you can see the,infield ads and you can make that,especially if you are a small business,now let's create our own Tech talk,business account I already have one for,my own business but I'm going to make a,new one for the purpose of this video so,it would be better if you can follow,with me while I do the process okay okay,first one we need to go to techtalk.com,business,so this is the pickup for Business,website we're going to click create now,and I'm gonna type in my password you,can sign up either via email or via,phone I would prefer to have,um my email instead of phone for the,purpose of this video so I'm gonna type,my password,I'll repack it,okay and then click this,agree to the tech talk commercial terms,of service you can just read that after,and just sign up choose it's just for,verification which ones are in the same,shape,so it's letter L okay confirm,now there will be a confirmation email,to be sent okay,I'll confirmed now here we're going to,put our country,I'm based in the Philippines my industry,whatever my business is so I'm just,going to put here services,advertising and PR Services since I'm,making it under my personal brand but on,my other account I have actually chosen,e-commerce,for my business name I'll just put,the registered business team,but my phone number,there you go,I'll just agree to the tick tock,commercial terms of service and then,click register if you want to win a free,one-on-one consultation with me so we,can talk more about improving social,media ads for your business just like,this video subscribe and comment one new,thing that you learned from this video,provide some details about the business,okay so the business center name I can,just name this um John Cornwell and then,I'll put my time zone,describe your business I would say I'm,an agency first because I have some,clients also an activator also to,clients I just put my company name,so if you are an e-commerce business or,anything you want to run ads you can,just put I'm an Advertiser you can just,click this and then just declare um your,company name and your company website,again you don't have to build a website,for this you can have your Facebook page,or Instagram page in my case I'll just,put my own personal website there okay,and the billing information,course you need to put do you want,manual payments or you want automatic,payments
After seeing the second section, I believe you have a general understanding of custom identity tiktok ads
Continue the next third section about custom identity tiktok ads
How To Run TikTok Ads In 2023 - Beginner's Tutorial
How To Run TikTok Ads In 2023 - Beginner's Tutorial
now before this video starts I am,getting back into one-on-one coaching so,if you're interested in learning how I,find winning products build eCommerce,teams create custom ads and custom,websites and really teach you how to,scale from zero to one grand a day you,can book a call with me down below and,I'm also really excited to be reopening,my Discord so again it's very lonely,it's crickets there's only 11 people but,I really want to build an awesome,community so if you want to talk to me,directly get your questions answered and,have a ton of resources to help you,scale your brand click that link down,below get involved and I cannot wait to,be talking with each one of you if you,run a drop shipping or e-commerce brand,and you're looking to start and scale,your brand on Tick Tock then this is the,video for you congratulations Buster,because today I'm going to teach you,exactly how to set up Tick Tock for your,Shopify brand how to start testing,products on a lower budget and also my,favorite ways of scaling after millions,of dollars in ad spend and managing,hundreds of different ad accounts so,let's get through the nitty-gritty so to,set up Tick Tock it's fairly simple all,you have to do is go to the Shopify App,Store look up Tick Tock and then once,you install it it will show up as a,sales channel so you click on sales,Channel then Tick Tock and really when,you're going to the setup process it's,pretty simple it asks you to create a,new business so you either log into an,account that you already made if you,already have an agency account which if,you are interested in getting an agency,account where you can Target every,single country in the world compared to,a ad account that might just be specific,for your country that you're from then,you can actually click the link down,below and get an agency account for,three percent of your ad spend I mean as,you can see Daddy Ethan's been reaching,in the cookie jar for these ad accounts,I mean I got like one two maybe 130 of,them so really it's a great deal,especially three percent ad spend most,agency accounts will cost you at least a,thousand to two thousand dollars so if,you're interested link is in the bio but,after you get your agency account set up,or your normal account if you're a noob,then you can just log into it pretty,simply now for me since I'm already,logged into Tick Tock ads there is a,chance it'll just ask you to connect,which is they're going to be the best,option for you now after this it's going,to ask you to connect an ad account to,this Shopify store so you can go with,two different options a you create the,new ads manager or if you already have,that ads manager ready to go then you,just connect the one that is your agency,account so for me I might just do this,Alto one let's say that's the agency,account that I have made so we just,click connect pretty easy to go and the,next thing would be your pixel you,always want to do maximum get the,broadest audience going on and then for,Pixel I usually like to create a new,pixel when I start a new business so,just like that we will click on confirm,and honestly even having a pixel in your,store there's a lot of contention around,that so we'll get into that a little bit,later but that is how you set things up,in Shopify now the next thing I would,recommend setting up before you launch,your campaign is having those columns,you need to have your numbers ready to,go on what you're going to analyze now,you don't need to have all these,analytics this is just personally what I,like to have so first off I always like,to do what's my total cost how much am I,spending then my CPM that's just really,a good gauge for me to see okay are we,spending in the right places because if,my CPM is above a certain number,typically above 10 to 20 dollars I,usually think all right I need to go,broader here maybe try out some,different locations maybe that could be,what it is I'm just doing United States,and my cpm's 30. so let me try the big,four countries and see if that lowers,next things are pretty self-explanatory,so how many clicks am I getting now the,total view content the reason why I have,this I know most people don't is because,I can see from the amount of people that,clicked let's say a hundred people click,on my ad I want to make sure I'm as,close as 100 view contents as possible,to the clicks because I know if a,hundred people click my ad and let's say,only 80 of them actually view content,which is viewing your product page I,know I have a speed score issues so it's,a nice little gut check to see all right,is my website converting well so that's,personally why I like to have it you may,not have it it's up to you now the next,thing CPC pretty self-explanatory CPC,CTR these are both for my ads so for CPC,I tend to aim on 50 cents or lower,honestly because cpms are a little bit,higher now on Tick Tock I would say,anything under a dollar is pretty decent,but the most important thing is always,are your ads profitable so
After seeing the third section, I believe you have a general understanding of custom identity tiktok ads
Continue the next fourth section about custom identity tiktok ads
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
today we're going to cover everything tick-tock
ads we're going to go into shopify we're going ,to link our store we're going to make sure the
pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results
for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400
million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're
heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are
getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect
for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also
going to go into some advanced things around ,content because that is so important to make sure
that you make tick tock ads work the first step ,you're going to want to do is set up your shopify
store if you haven't set up your shopify store ,just pause the video click the link in my bio and
set it up now we've got one set up through our ,lemon scrub series so it's got most of the things
ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're
in shopify the best way to go is go into apps and ,just write in tiktok simply download the official
tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring
up this little tick tock section down on the left ,hand store of your shopify store if you don't have
shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set
up we can click this section here setting up the ,pixel the next step you can see that it's saying
connect tick tock for business this is where you ,need a new tick tock account already have a tick
tock business account you can just click connect ,but today we're gonna have to create a brand new
one so i'm just gonna click create new at the top ,enter my email address get the verification code
sent into the verification code here agree to ,terms and conditions and just click sign up you
can click connect down the bottom right and that's ,now created an ads manager business manager under
that email we can click create new ad account and ,we can select the country and the currency that we
want to be built in this is generally the region ,that you want to be targeting change the business
name to something a little bit simpler click sign ,up and connect you'll come to this data sharing
section which we've touched on a few times in my ,previous episodes just click enhanced or maximum
providing you've got the terms and conditions set ,up for something and then click confirm maximum
is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi
which is a partnership between shopify and the ,advertising platform click set up enter your final
details make sure you connect automatic payment ,click confirm and you should be ready to go now
to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so
we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure
that we do have the pixel set up properly what i ,do recommend is going to your website and just
like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you
can download and check if your pixel is firing ,on your website if it's not you may need to go
and fix that initially just download the chrome ,extension and you can see that our tick tock pixel
is set up here shopify set it up for us and it ,should be firing this is a page view because we're
on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases
you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in
the tiktok ads account we can go ahead and ,create our first campaign campaign structures
are really important to talk about it's what ,separates good advertisers from bad advertisers
that alongside really effective marketing content ,the basic structure is you have a campaign which
is what objective you are striving for if you've ,got something like a real estate business
it might be leads you're trying to collect ,leads but we've got a e-commerce business
so we want to get purchases then you've ,got the ad set level which is basically the
targeting that you're setting up to complete ,that campaign objective then finally you've got
your ads that live within each of those ad sets ,these ads are different creative types that
you think are going to convert your customer ,so head to campaign when you're in campaign all
you need to do is click create here and you'll set ,up your first campaign you'll get prompted with
two options you've got simplified mode and custom ,mode we're going to w
After seeing the fourth section, I believe you have a general understanding of custom identity tiktok ads
Continue the next fifth section about custom identity tiktok ads
TikTok Ads For Fashion Brands
TikTok Ads For Fashion Brands
hey this is archie and today we're going,to talk about how to run ads on tiktok,for fashion brands yes it's going to be,specifically for fashion brands so if,you have a fashion brand where if you're,running ads for a fashion business then,this is a video specifically designed,for you now it's going to be a pretty,comprehensive video probably quite a,long one because i'm going to cover,every single important point to run a,profitable ticket ad campaign starting,from your business account and finishing,to your ad creatives how to create them,how they should look like and many more,things that will be following so take a,piece of paper pay attention stay,focused and let's get started now,because i want to simplify this process,i'm gonna show you step by step how to,do this so the first step is to head,over to the techclock.com,business now there are two options here,one you ever already created an account,and in that case you just need to select,it or you have to create a new business,account so you'll go to this page you'll,click on the create new button,highlighted with this kind of branded,color from tick tock you'll be sent to,like another page and here you'll have,to create like your article page i,already have a business account that's,why they are gonna ask me just to choose,it but you'll just need to you know,create for your email your name your,business information and you'll get your,business account ready for running ads,it is a pretty self-explanatory process,so i'm gonna click on my you know,business account right here,i'll be sent to the ads manager because,i already have the ad account but i'm,going to explain real quickly about the,business center because this is a pretty,important aspect of like the tick tock,ecosystem so if i click right here on,this small icon that looks like a bag,which says business center i'm gonna be,sent to like this page where first of,all i need to select my business account,because i'm working with clients all,over the world,but you're pretty much if you're running,ads for yourself you'll have only one,account which is enough so here you'll,see a pretty similar kind of dashboard,as you would see on facebook ads if you,are running it or if you run it on that,platform so here on you can,see like your members you can add people,if you have a team where if you have,other people that are running ads for,your business then you could click here,on members and then invite someone by,adding their email giving them access to,your tick tock ad account your ticket,page and you know all the other aspects,that they will pretty much need in order,to run ads for your business,now once i covered a little bit about,the ad account this is something that i,want to talk next so the second step so,the first step we said that we need to,create a business account the second,step is to create the ad account so as,we would you know have a physical system,on facebook where we have our business,page then under the business page we,create our ad account it is kind of the,same thing with tick tock so we want to,create our ad account to do that under,the assets we want to click on the,advertiser accounts so here i already,have an account but in your case if it's,a completely new ad account you'll have,to create a new one so you'll click on,this add advertiser account like it's a,button highlighted with again with your,brand color you will click on create new,next you'll add the name the time zone,the currency you know the place of,registration i'm talking about your,business the company name the website,the industry you'll click next and,finish it is a very easy process the,other things to mention here is tiktok,accounts when you're creating your,business account you can link your like,you know business page with your,personal page so that's something that i,would recommend because afterwards it's,quite easy to run ads from your tick,tock page using your post so you could,like grow your you know your followers,like have that social proof other things,then that if you're giving access to,someone make sure you give them access,also to your ticktock account so that,you they could also run ads from your,particular page otherwise they will need,to create an identity now i'm gonna talk,a little bit later on about the identity,it's something different from facebook,ads it's something pretty cool generally,speaking you could run ads even without,with a tick tock page which is really,great so now let's go to the ads manager,i'm gonna click right here on the,advertiser accounts and then i will,click here at the ads manager now the,next step that we want to do is pretty,much going straight forward into,creating our first campaign and now once,i am here in the ads manager the next,step that we have to implement is,creating our first campaign or maybe the,second campaign or third campaign,depending on you know your history,depending on how long you've been in the,tick-tock ad space so just to clarify a,few thi
After seeing the fifth section, I believe you have a general understanding of custom identity tiktok ads
Continue the next sixth section about custom identity tiktok ads
My Multi-Million Dollar TikTok Ad Creative Framework (Free Training)
My Multi-Million Dollar TikTok Ad Creative Framework (Free Training)
so users spend more time on tick tock,than any other app this is a daily time,in-app in the united states about 38,minutes a day 35 on twitter 31 on,facebook 30 on snap 29 instagram,um this is where it gets really crazy so,the actual average monthly hour spent,per user,if you look at tick tock about 26 hours,a month is being spent in the app,facebook's about 16 instagram 7.9,whatsapp 7.8,so,more collectively than basically all,facebook's ecosystem and what's more,interesting is the the trend,right because that's what we care about,as a marketer,what i think all of us should be,thinking about is and this goes back to,what tom said earlier is,what you're doing today,is not going to be the thing that's,going to make you successful five years,from now right like the thing that's,making money today is not gonna be the,same thing making money five years from,now 10 years now 15 years from now,so i want to look at like where's the,growth happening where are things going,like this where i can be early and to,illustrate this it was interesting so uh,a friend of mine and his incredible,mentor a guy named rich chefrin who's,just a,legendary the early internet marketer,he's just one of the smartest guys ever,met my life,um,we talk on a regular basis hey i want to,run this idea bite i've talked to a few,guys talked to dice and i talked to a,few people neil,patel and russell,and i ran this theory behind this,question said like,all of your successes where do they come,from like where were your biggest,successes where do you make your most,money where do you make your name,and he found that every single one of,them almost all of their money and,almost all their success came from,cracking an ad channel being one of the,first people to add new ad channel or,cracking a new tactic a new strategy,being one of the first people on an auto,webinar the first you'll do a vsl the,first person to sell on facebook live,the first person to be on youtube ads,the first person to be on facebook ads,right and so i was thinking about that's,like yeah for me it's the same thing i,happened to be very early on facebook,ads and made a lot of money and rode,that wave and then we have a big,political business,we were one of the first people on,parlor before they got shut down we were,doing a million dollars a day on parlor,for a two-week period of time we were,doing a million dollars a day,on parlor before they got shut down,because of january 6. um,and if hadn't got shut down it would,have been another one of those moonshots,right because new platform,early growth,so when i think about my career think,about going forward i'm like the growth,isn't there on facebook anymore,okay you're at this point in time where,you're putting more effort in to get the,same results or worse results,i want to be somewhere where i can put,limited effort in and make maximum,results where there's this massive,arbitrage on time input and and what the,kind of dollar output is and over time,as the platform gets saturated that kind,of graph of,roi reward and time goes like this and,then eventually it switches so you're,putting more and more time in to get,diminishing returns right so that's what,i'm seeing with tick tock is it is going,like this facebook instagram are like,this,and then they're gonna do 11 billion ad,revenue this year right so they're to do,more in ad revenue this year than snap,and twitter combined,they're about one point behind youtube,in in the global percent of share of,digital marketing spend so about like,2.8 percent youtube is around 3.5,percent they'll surpass that next year,in perspective facebook google is like,28 24 each so they're still not close,there but,it's growing right,so the whole point of today's today's,talk is really about creative and i had,this whole long clock and i could spend,days with you guys talking about tick,tock it's a massive platform right it's,like trying to teach somebody facebook,ads from day one it's it's whenever i,talk about tech talk with people it's,like the range of information is so,massive because there's so many people,that are just getting started or haven't,even started yet so it's like you've got,to cover a lot of stuff in a very short,period of time,so lately what i'm thinking about is,like what can i teach people that is the,singular most important thing,and with tick tock it is creative,this is like 95,of how well you're gonna do in this,channel is ad creative,if you can't do this and you don't,understand this you will not be,successful in a platform it is not like,facebook it is not like these ad,channels back in the day where you could,just throw up a stock image a stock,photo,really shitty ad copy drive into an,offer that's trending and make a lot of,money because you're good at the,technical stuff that doesn't work on,this platform,so i want to go through a few stats here,and then we'll dive into some of the uh,the cool stuff in terms of how we do,creative research creative frameworks,we're using al
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Creating Your First TikTok Ads Conversion Campaign
Creating Your First TikTok Ads Conversion Campaign
we already have a number of videos on,this channel that talk about individual,components of tick tock advertising you,can check out this one right here that,talks about all the different targeting,options available on the tick tock ads,platform and if you're just getting,started and you don't have your account,set up fully yet you can also check out,this video that'll show you how to set,up your events and conversion tracking,for your ticktock ads account,we even have a video that walks you,through the start to finish setup of a,slightly less utilized campaign,objective which is lead generation and,you can check that out right here,but i realize that most advertisers,probably utilize conversion objective,campaigns on almost all social ads,platforms so in this video i want to do,the same thing as we did with that lead,generation video and walk you start to,finish through creating and launching a,tick tock conversion focused campaign,as i mentioned in the intro we have a,number of videos already put together,for the tick tock ads platform and in an,effort to keep this video from being,three hours long anytime i come across a,portion of the campaign setup that we,already have a video for i'll give a,short overview here but i'll direct you,to the other video that we already have,available on the channel if you want to,learn more about it when you first log,into tiktok it's going to drop you on,this dashboards page so to create a new,campaign we need to come over to the,campaigns tab now we're in a section,that looks a bit more like an ad manager,rather than just a dashboard overview so,let's come down here and click create,campaign more often than not the first,thing tiktok is going to ask you is if,you want to use simplified mode or,custom mode simplified is an experience,that's taken a few pieces away that is,designed to help you spend less time,creating and managing campaigns and,getting back to running your business,now while this sounds really useful and,can be helpful to people who are just,genuinely overwhelmed with the number of,different things you can do through,online advertising this is the paid,media pros channel and we like to call,ourselves pros so we're not going to,take the simplified route in the custom,mode you get full control of the,experience that's perfect for all,advertising objectives so let's click,this and then the first thing we get to,do is choose our advertising objective,or our campaign objective as it would be,referred to in other platforms as i,mentioned in the intro this is going to,be a conversion focused campaign but if,you're interested in any of the other,advertising objectives on tiktok you can,check out the video at the top of the,screen right now for now i'm just going,to click conversions and i'll scroll,down to the settings section the first,thing we get to do is choose a campaign,name i do not intend on saving this,campaign by the end of it so i'm not,going to give it a name but there will,be a default campaign name that always,starts with the advertising objective,and then the campaign id number my guess,is that most of you will not be able to,remember,that 202 208 1908119,is a specific campaign compared to,anything else so you probably need to,give it a more descriptive name than,this original placeholder the next,section is choosing special ad,categories this is going to be extremely,similar to facebook if you're,advertising in anything in the housing,employment or credit space you need to,declare that at the beginning or risk,having your ad be rejected and have your,ad account put in limbo because you did,not declare those these are highly,regulated areas and need to follow all,special ad category policies the next,setting is if you want to create a split,test we do not want to do that here but,at some point in the future we will,likely put together a video on how to,create a tick tock ad split test but for,now suffice to say they do have that,capability on the tick tock platform the,last two settings are going to have to,do with your budget first is you can,turn on campaign budget optimization,which effectively means that you're,going to be able to share your budget,across the different ad groups within,your campaign so if you turn this on you,can only choose from a daily budget and,that budget has to be at least fifty,dollars so there is a minimum on a,campaign level budget utilizing campaign,budget optimization in tick tock the bid,strategy is going to be set for lowest,cost and you cannot change this and,you'll notice that all ad groups under,the current campaign must all use the,same optimization goal which we'll get,to when we get into the ad group level,setup for now i'm going to turn this off,so it'll bring back the campaign budget,so you can click on the set campaign,budget which basically means that on a,daily basis or a lifetime basis you only,want it to spend a certain amount of,money once that campaign spends that,amount of money within that day or th
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