TikTok Ads vs FaceBook Ads ($1,000 Experiment... Who Won?)
tick tock ads versus facebook ads,which one is the clear winner what,should you be doing,is tick tock ads and the platform,crushing it right now,is it the worst thing ever in this video,we're gonna find out,so a couple of weeks ago i shot a video,together with you guys,showing you exactly how i was setting up,our first ever tick-tock,ad campaign together remember that so,once we created that ad as well as the,creatives,when we ran the ad some of you asked so,what happened so this,is what happened okay today in this,video i'm going to walk you through an,exact apple to apple comparison meaning,we literally took the same ad put it on,tick tock and we took the same ad,and we put it on facebook by the end of,this video you will know,exactly what it is that you should be,doing and exactly what you should not be,doing,when it comes to tick-tock ads so let's,talk about,what happened the numbers which is the,winner,and you're gonna be able to see exactly,what it is that you need to be doing,i was really curious like are they gonna,buy are they not gonna buy,are they just a bunch of kids are they,gonna have my ideal audience so let's,take a look and first talk about the,numbers okay and into,to understand how numbers work i'm first,gonna head over to the whiteboard,i'm gonna walk you through exactly what,it is,that we did first before we take a look,at numbers okay so real quick,what were the traffic and the audiences,where were they headed the example,that's gonna be utilized over here,is a webinar funnel so a webinar funnel,that,we sent people to this the first step of,the funnel was,registering for the webinar,and then after they registered for the,webinar this would be the webinar,confirmation page,and after they register for,it that is when they would,attend this live webinar,and after it's live this was an,automated webinar,um and after they attended that is when,they would head over to the checkout,page right so a simple,four-step typical webinar or,presentation funnel,so what we did was we created,an exact ad campaign with the same ad,creatives same video one on facebook,okay and then the next thing that we did,was we ran the same thing with the same,video same write-up same,ad creative on tick-tock okay which is,basically,the thing that we did together if you've,watched that video where we were,creating that tick-tock,video together and this ad over here,sent people to this,funnel okay so let's take a look at some,numbers,now that we understand the big picture,of the sales process,so on the screen you will see that this,ad campaign this is literally a new ad,account right so i'm literally,discovering this together with you guys,so that you can learn through,my mistakes and you don't have to go,through the usual trial and error,and you can see that on this,five day window we have spent about 2,600 now this is in ringgit malaysia is,the ad account where we created so for,those of you outside of malaysia that's,about 800 us dollars converted no wait,that's about 650 700 right,so in this five day window i'm gonna,walk you through the pros and cons and,some of the things that i discovered,i'm doing this okay let's talk about,pros and cons first,advantage of doing and setting this up,is that you will see it's actually very,simple to use and it looks like,facebook right the entire setup,literally looks like facebook so if,you've ever done facebook ads you'll,know that it's exactly,like facebook ads where you have to,campaign ad group and ads,okay so so that's like the first,advantage so you pick up really,easily if you've ever utilized uh,facebook ads before that being said,you also see that the targeting is also,very similar facebook,it's just based on interest broad,look-alike and,ultimately if you take a look at this,number here which is the most,important number you can see it says cpa,now what is cpa it's basically your cost,per action,how much did it cost you to get a,specific action now this action could be,a sale it could be a lead it and in this,case here because of the,the funnel that i showed you this the,action was basically registering,for a a webinar okay so this is,basically about,eight dollars okay so heading back over,here,we can see that the action that we set,the conversion,for tick tock is approximately,eight dollars and by the way if you stay,till the end of this video you'll know,exactly some of the things that should,be doing and shouldn't be doing so make,sure you watch the entire video,it's gonna save you a ton of money when,it comes to running these ad campaigns,profitably,so the next thing that we need to do to,make sure that it's an,apple to apple comparison is we went,over to facebook and here's the downside,of tick tock right now it's it's really,weird but because,they literally just started to roll this,out,you can it sounds ridiculous i know but,you can literally only target the people,that you created your ad,account in yes i know it sounds like,they absolutely hate money,so that m
Let's move on to the first section of benefits of tiktok ads
Pros & Cons Of Advertising On TikTok
Pros & Cons Of Advertising On TikTok
hello and welcome back to technic forest,learning in this video i'll show you the,pros and cons of tick-tock advertising,let's get started,tick-tock enables users to create videos,within 15 seconds time frame,founded in china it's a gen z sensation,with over 1 billion users in more than,150 countries using the platform to,share videos of themselves dancing lip,syncing and laughing,tick-tock is the talk of the social,media town,if you've not seen its videos online at,some point then you've almost most,certainly heard of it businesses are now,catching onto the tick-tock trend using,the platform's popularity among teens to,promote their brands in unique ways and,here are pros on tick-tock advertising,first brand exposure to millions of,users,with 1.5 billion downloads tick tock was,the most downloaded app worldwide in,2019,gaining more app store action than,facebook instagram and snapchat by some,way that number of downloads equals,millions of potential customers with,tick-tock offering one of the largest,social media audiences on the market if,you're looking for new marketing,channels then perhaps it's time for,tick-tock,next chance to get creative tiktok is,all about fun and creating your own,creative videos in affordable way,to stand out from your competitors,unless it totally contradicts your,brand's image,you should think about going wild with,your company's smartphone or launch a,catchy hashtag challenge,unlike instagram facebook or twitter,ticktalk allows you to think outside the,advertising box which could help your,business go viral,next,reach new markets,tiktok is available in 155 countries and,in 75 languages with the majority of its,user based in the us china and india,this user diversity,offers the chance for your business to,expand to new markets and with such a,wide range of available languages on,tick tock you can create effective ads,that can resonate with almost any,audience in the world,next,adds play automatically,your adwords will play automatically in,order to keep the user's experience,ticking along and with users spending 52,minutes on tick tock per day you are,guaranteed advert exposure,your ads will be identified with a,sponsored or promoted tag to maintain,transparency with the user base remember,that posting too many ads can be,annoying for the users if you're,concerned about what users are saying,about your adwords on social media then,you should think about using the social,media listening tool to gain real time,insights into the perception of your,brand online,now let's move on to the cons of,tick-tock advertising,here are top tick-tock cons that you,should be wary of,first expensive ads,startups look away now tick-tock ads are,expensive compared to facebook and,instagram adwords,according to volume.com the average cost,of tick-tock ads are as follows,for brand takeover with 5 million,impressions guaranteed is 50 000,per day and for in-feed native videos,with minimum 600 impression prepaid is,at least six thousand dollars,and then an additional ten dollars per,impression,and for hashtag challenge it's 150 000,per week and for influencer post with,2.5 million plus followers is 600,to a thousand dollars per post tick tock,isn't viable for cheap and cheerful,viral campaigns rather it's a premium,advertising option that demands a,relatively large digital marketing,budget,next it's not suitable for audiences,over 30 years old tick tock is primarily,used by 16 to 24 years old with the,younger generation responding to the,platform's culturally relevant status,remember that tik tok is right with the,social media influencers and it's often,used to create lip syncing videos to the,latest pop tracks if your main audience,is over 25 then you might struggle to,connect with the tick tock audience if,your customer base is over 30 then you,really shouldn't bother next,advert censorship is common,owned by chinese company paitans,talk has been known to center videos,that could be seen to be firing up the,political climate since then the,platform has also removed videos that,were seemingly appropriate without,explanation tiktok isn't known for its,customer service so you are left in the,dark when it comes to adverts censorship,which could cost your business a,significant amount of money so have you,tried tick-tock what are your thoughts,about it leave it on the comments down,below and before this video ends did you,know that you can get a software that,gets perfect titles descriptions tags,and hashtags and tells you which,keywords are hard to rank and which are,easy it can get the exact optimizations,that you need to rank on number one you,can keep collections of your favorite,channels videos tags and hashtags and,optimize any videos in minutes not hours,and that is 2brand g84 stop being in the,background and get your number one,rankings plus traffic with two branches,four it's a powerful video seo,optimization in minutes it's the easiest,youtube ranking and traffic system,invented with just three
After seeing the first section, I believe you have a general understanding of benefits of tiktok ads
Continue the next second section about benefits of tiktok ads
Why Meta Ads Are BETTER Than TikTok Ads
Why Meta Ads Are BETTER Than TikTok Ads
the king and queen of advertising in the,e-commerce world right now are both,facebook ads and tick tock ads but which,one is better and why right now in this,video for the first time i'm breaking,down the data the pros and cons and my,thoughts about both platforms so stay,tuned throughout this entire video for,some gold nuggets part number one here,is data and we're gonna be going through,some different data points and this,first one is monthly active users so one,being meta meta is a container of,facebook instagram whatsapp and,messenger and for meta they have 3.59,billion monthly active users i want you,to really think about this there are 8,billion people in the world and about 60,percent of us actually have access to,the internet and tick tock a newer,platform has 1 billion which is honestly,impressive for its year-over-year growth,which we're going to get into here in a,second but based purely off of this,piece of data right here meta is way,beyond where tick tock is now out of,those platforms let's take a look into,how much of those active monthly users,are actually engaging and showing up,daily to use these social platforms so,if you look at the blue right here this,chart is for the average time spent in,minutes from each platform so here for,meta i made an average of all the,different platforms averaging to,25.5 minutes per day and on tick tock,the average user spends daily 52 minutes,so over double what the users are,spending on meta itself and the red,piece here is how many of those monthly,active users actually access the,platform every single day and use it and,for meadow to use one of their platforms,a facebook instagram messenger or,whatsapp it's 78.5 percent but tick tock,just the lone wolf as it is has 90,percent of its monthly active users,using the platform every single day,which is quite impressive as it's not,like meta with many different platforms,and types of content consumption inside,of it and the third piece of purely,logical data here that i want to touch,on is the year-over-year growth in the,last three years for these companies so,for meta and the billions of dollars in,revenue it's brought in senator we run,ads,has gone from you know a subtle 70.7,billion in 2019 up to 85.9 and,117.9 and when you look at a broader,time frame of the years you can see that,it's essentially from the creation is,just a very very consistent progression,and has continued going up every single,year and by dance which is the owner of,tick tock a company based in china in,2019 their revenue was 17 billion and,you can see in 2020 when tick tock,started taking off even more and more,their revenue doubled that's like if in,this year facebook did 70 billion and,then the next year they did over 140,billion in revenue which they have not,even touched that a couple years later,and into the third year showing previous,of 2021 by dance reported 58 billion,dollars in revenue and obviously not,every single penny is from tick tock but,overall as the company we can see that,tick tock has played a very very,significant role in the growth of this,company and the revenue coming in now on,four main topics including cost,consistency results etc we're going,through the pros and cons of these,platforms individually and the first,thing i want to cover here is the pros,and cons of starting with either of,these platforms right now so for,facebook anybody can use it it has a,great user interface it's very simple to,use it's quick and not buggy and there,are a vast amount of data points to,actually choose from based off of how,many users they have and all the,different options which we're going to,get a little more into here in a second,but a major con of starting with,facebook ads right now is the fact that,it can be very slow burning from scratch,for people starting off brand new,because when you think about it facebook,has currently over 10 million,advertisers,trying to run ads profitably on the,platform i don't know the exact number,for tick tock but obviously it's not,even comparable which is a main benefit,leading into why tick-tock is a cool,opportunity right now that is very,unique and definitely not going to last,forever and a big piece of using,tick-tock right now and a pro is the,rare opportunity for organic algorithm,virality so i'm sure as you've seen you,know maybe even some of your own tick,tocks have gotten lots of views lots of,engagement that's something that is,super under utilized even to this,current day by brands not using tiktok,to create organic content where you can,then get organic virality to a certain,degree and then can even use that,specific post add a call to action and,use it as an ad itself and a con of,starting with tick-tock ads right now is,the fact that it's a newer ad platform,with limited function overall and bugs,etc and number two what are the pros and,cons of these platforms native ad,integration and for facebook we think,about the placements that we can choose,from there's over 15 place
After seeing the second section, I believe you have a general understanding of benefits of tiktok ads
Continue the next third section about benefits of tiktok ads
TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)
TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)
hey there andrew here hope you're all,well today we're going to learn how to,use tiktok ads effectively something i,haven't yet spoken about,on this channel so naturally you're in,for a value-packed one today,last year 74 of marketers,and businesses had no plans to invest,into tick-tock ads according to,a social media marketing industry report,so you're already two steps ahead of,your competition,watching this tutorial we'll be going,over five things today,why should you use tick-tock ads,examples of winning tick-tock ads,account setup tick-tock pixel setup and,creating,your ads as usual i'll leave timestamps,for all five sections for your,convenience and,any tools or resources i mentioned,throughout the video,i'll leave in the description box below,so go ahead and check them out below,so why should we use tik tok ads i mean,there are so many other ad platforms out,there right now,but because tick tock is so new there's,definitely pros and cons but let's go,over why you should use tick tock ads,and i'll be talking to also the,downsides of tick tock ads throughout,the video,arguably one of the biggest reasons,though to use tick tock ads is because,it's currently a,platform that is relevant in the world,of social media marketing it's really,important,to stay ahead of the curve and,experiment,within reason with new tools tick-tock,as is,exactly that it's a new and relevant,platform as of right now,tick tock ads has an extremely engaged,user base but this,may change in the future tick tock was,the most downloaded app on the apple app,store and has 2 billion total downloads,across apple,and google's app store now obviously,this doesn't mean,anything if the users aren't actually,engaged,but 9 out of 10 tick tock users access,the app,on a daily basis and spend on average 52,minutes on the app per day be careful,though because the cost per click of,tick tock ads is extremely high right,now,in comparison to let's say facebook ads,or snapchat ads,so the barrier to entry to just,experiment with tick-tock ads alone,isn't exactly low that being all said,it's worth at the very least,experimenting with tik-tok ads you can,use tick-tock ads to grow your business,get more customers leads or even just,grow your tick-tock profile and get,your engagement and following up in the,next few sections i'll show you a simple,strategy you can use to see if tiktok,ads works for you,and your business okay so before we jump,into creating our tick tock ads,if you're enjoying this video tutorial,so far be sure to give this video a,thumbs up,and also subscribe to this channel if,you're looking for more lessons around,digital marketing e-commerce and general,online business,i've got my phone here and before we,jump into those talk ad creation,i want to go over winning tick tock ads,you know,tick tock ads that actually work well on,my phone here i'll also leave it on,screen so you can,follow along and break down why exactly,these ads,actually work so well so let's start,with the first one and the first one,is a slurpee ad from 7-11 i believe,so as you can see here you've got your,standard,dancing tik-tok here with a brand and,product,integrated into the video so,you can see in the caption they called,it the slurpee,shimmy and the point here is to create a,social dance that gets picked up by,other tick tock users and becomes tied,you know to a product if the dance gets,picked up by a whole load of users well,the product also gets picked up too the,product being a slurpee in this case,if you have the creativity and the moves,you know this is a great way to promote,a brand or product but creating a,dance that goes with it but i know this,isn't for everyone,personally not my cup of tea so let's,move on to the next example,so the next example with this one it's,also straight,pretty straightforward they have,literally just,shown their apparel products overlaid,with a popular song and they've added a,direct,call to action button as part of the ad,which i'll show you how to do,later in this tutorial they have a,buttload of likes,at 200k plus for this specific ad alone,which means they most likely,ran an engagement campaign on tick-tock,but the point here is you don't always,need to have a really fancy you know,dancing tick-tock video to succeed so,this is an example of an ad that works,and it's just a very,simple uh you know apparel video the,next one is,from nike this one's pretty interesting,have you watched this,you know ad loan by itself you're,probably going to wonder,how the heck is this working how does it,drive customers to,buy anything or do anything wouldn't,blame you but,what's going on here is also genius and,can drive virality the goal here is to,get,as many users to repost this as a duet,as you can see here they've reposted it,you know they've got some,engaging dancing going on more people,that repost this as a duet the more,eyeballs,that see this ad and the more traffic,that comes through to your website,so as you can see here with tho
After seeing the third section, I believe you have a general understanding of benefits of tiktok ads
Continue the next fourth section about benefits of tiktok ads
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
After seeing the fourth section, I believe you have a general understanding of benefits of tiktok ads
Continue the next fifth section about benefits of tiktok ads
Are TikTok Ads Agencies the Future of SMMA in 2022? (URGENT)
Are TikTok Ads Agencies the Future of SMMA in 2022? (URGENT)
welcome to a brand new video and today,we're going to be answering one of the,juiciest,questions and that i'm getting uh quite,a bit uh and that is absolutely vital,for your success if you are looking to,start a digital marketing agency in 2022,if you're looking to either scale your,digital marketing agency or you're,looking to pivot into this incredible,business model and that is,the big big question facebook ads,or tick tock ads,what is better for 2022,it's a it's a really big question um you,know what makes more money what what do,clients actually want and we are going,to be answering we've got my ceo my,right hand man uh our head supporting,coach that's cool vcom tao,and myself and uh yeah this is what,we're seeing uh you know,we're back,okay so we had a little accident but,camera is good uh and uh yeah without,further ado let's get right into it this,is what we're seeing from actively,running our agencies to this day my,agency doesn't run 200k per month hey uh,he went ahead and uh skills agency don't,went completely broke so he's currently,sleeping on my couch uh here in miami,but uh uh no he uh he went from zero to,six figure plus in record breaking time,and um,the first thing that we've noticed is,you know yes tick tock ads is an,incredible opportunity especially,because facebook ads just has not been,performing amazingly well i do think,that um,the people that are struggling with,facebook ads are the people that don't,know about tracking don't know about,conversion apis the fact that we're,moving into,essentially you know long story short,we're moving into a server-based,tracking instead of browser based,tracking which is great because we own,more data as a client,but um the people that are not having us,as much success with facebook ads are,the people that don't really know how to,navigate the new tracking system or the,new tracking methods uh but having said,that right i think one of the reasons,why uh there's a big argument for,techdog is simply because where the,content is heading right um you know i i,know the platform quite well i've been,able to to build up a pretty large,following uh uh in tech talk and i think,short form content is here to stay and,that is why i think tick tock ads is a,great offering because,that's really where the content is,heading right and so if you're able to,create organic um native content on that,platform i think you can have a lot of,success uh with it right um,obviously we're gonna talk about the,pros and cons but that is one pro which,is the fact that it plays to,the uh you know the sort of content that,is popping right now which is the short,form vertical content,yeah no you i think you're you're right,you hit it on the head with the,the people struggling with facebook,maybe don't understand the tracking but,also like,i think they just the ones that are,really struggling just don't understand,creatives and you're right like tick,tock the short form vertical style,that's why they came out with facebook,reels they're pushing that really hard,i think facebook is still you can still,succeed on it again it um you just gotta,have the content strategy right content,the copy the offer itself like if you,have,i think a lot of there's a lot of noise,in the space i think,um by just a lot of you know agencies,out there people that,you know maybe have worked with a client,or two and didn't see success because,again they didn't have those things,dialed in and then they just they start,screaming after oh this ship is sinking,but then there's the,you know the i won't name drop anyone,from mentorship but there's the mentees,just out there killing it because they,they do have that fundamental,understanding yeah yeah and i think that,that's that's the catch here right like,the pro is the fact that tick tock has,you know placed to the the content that,is working right now but if you're able,to,take inspiration from that content and,apply it to facebook ads facebook,inevitably has a more mature a more,seasoned platf platform right they have,more targeting methods right uh whereas,stick talk is a little bit on if on that,at least that front the media buying,front the data front is a little bit on,its um infancy right,so if you're able to take the learnings,from the content that is working on tick,tock right and apply it to facebook,that's really where you hit the nail on,the head right and that's what we've,been doing for not only our clients but,my brands as well right a lot of the the,ads that we actually like to run are,obviously vertical real ads but we also,take the exact same formatting literally,the tick tock font right the short you,know short form kind of like quick paced,um style and we do that for horizontal,videos and we put that on the feed as,you know our top of the funnel strategy,right and so if you can match the pro of,of tiktok which is the content right,and then you know the know-how of the,tracking methods and understand that,facebook at the end of the day is goi
After seeing the fifth section, I believe you have a general understanding of benefits of tiktok ads
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TikTok Ad Agency - Warning Before You Build A Doomed Agency
TikTok Ad Agency - Warning Before You Build A Doomed Agency
what's up guys in this video we'll be,talking about how to start a tick tock,agency that's actually going to be built,to last and we are down here i don't,even know what the name of the beach is,for those of you guys who don't know me,my name is frankie finn and i'm the,author of the book beyond the agency box,since about 2007 i've built three,different agencies of my own to 100 plus,simultaneous clients and i've helped,hundreds of people,around the world to build this whole,agency beach laptop lifestyle so let's,get into the magic of tick tock,all right you find tick-tock,i have,a little bit of bad news which is,tick tock is red hot right now,and it can seem really really exciting,there is something that i call the one,year hero run,and i've seen this by the way now two,different times in my life first by the,way when google ads first came out i had,friends who got clicks for five cents,and they would sell like 47 ebooks and,97 ebooks and they basically uh just,crushed it like absolutely,crushed it because at five cents people,looking for the thing you sell,you almost can't lose like you really,literally almost can't lose and so they,were doing a little bit of ric flair woo,action,by the way my dog is just going,mental for the ocean over here that is,banana,okay so that sounds amazing right but,guess what happened give it a year give,it two years marketers ruin everything,thousands of competitors all of a sudden,google adwords got hard and most of,those people were gone i saw the same,thing with facebook ads my actually one,of my friends built the largest facebook,ad agency in europe and he started as,the first one to guarantee return on ad,spend now i have people now in our,mastermind that come in and they say i'm,guaranteeing return on ad spend and,people won't listen to me because,they're now the thousands person person,to say that,and i tell you this because rest assured,that will happen to tick tock,and it will happen to you so if you,still want to be in business in two,years by the way,i'm not saying not to do tick tock ads i,understand it's red hot i understand,there's demand for it but in two years,give it two years max maybe even sooner,and i promise marketers will make it,difficult and hard and it'll be again an,uphill boulder the key is,think about the results that you want to,produce for your clients using tick tock,so there is a huge difference between,saying we're a tick-tock ads agency,for dentists and saying we use tick-tock,ads to generate,veneer patients or we use tick-tock ads,to generate implant patients it's really,the veneer patients the implants the,result that they really want i'm doing a,lot of karate chop action here by the,way that's a beautiful island called the,spiritual santu i know it's a little,windy i hope it's not too hard to hear,me on the,audio,so,if you're selling tick tock ads you'll,probably have like a year of openness,where you'll be able to sell it it'll be,really really easy but i promise what,seems like downhill will eventually,become uphill and if you still want to,be in that,uh where people are paying you,focus on the result that you're creating,for your niche and focus on building a,system and the the best thing you can do,by the way,is ask your clients what their highest,value,type of clients or patients are or,customers or whatever and focus on using,tick tock to generate that and what,you'll find is your tick tock journey,will get a ton a lot easier you'll,get it's like easy squared because,you'll be selling something that's new,and exciting and you'll be producing a,result with it so everybody will want,that and it'll be hot and it'll be sexy,and you'll crush it so hope that's,helpful to you guys i don't mean to,on your parade but i've seen this now,two full times where,it's it sounds really good and exciting,and on the way up everybody's getting,money and then a year later it's hard,and we're all out of business and it's,because they focused on,the tool the tick tock instead of or the,facebook ads or the the google ads which,in the beginning was really exciting but,give it a couple of years and the tool,won't be so exciting and they didn't,know how to sell it after that point so,i hope that's helpful to you guys who,want to do this for like not just like,build an agency for like a year but,actually want to get paid for like the,next 10 20 30 years so hope that's,helpful if you guys aren't already,subscribed make sure to subscribe and,quick question by the way for you before,i let you guys go i would like to to,know are you guys currently offering,tick tock ads in your agency have you,thought about doing or is it for you,just like a shiny object would love to,hear your own experience that's all i,got for you guys in this video like i,said make sure to subscribe and may the,force be with you,you
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Facebook Ads vs TikTok Ads - WHICH IS BETTER? (MY STRATEGY)
Facebook Ads vs TikTok Ads - WHICH IS BETTER? (MY STRATEGY)
facebook ads versus tick-tock ads which,one is better i'm gonna be exposing the,exact secrets to understand if you,should be running tick-tock ads or,facebook ads how you can understand the,performance of both platforms which one,makes the most sense to test on how to,know if you can scale on either of these,platforms in the top five reasons for,you know what ways both of these,platforms are successful and what ways,you can leverage them and we're going to,be covering all of this in today's video,what's going on guys it's chase chapel,here your favorite digital marketer,welcome to my channel if you're new here,make sure to subscribe because on my,channel we go over the facebook ad,strategies tick tock ad strategies we,help e-commerce brands scale we help,local brands scale we help tons of,different brands scale all through our,actual agency and online trainings every,single year we deploy tens of millions,of dollars on the platforms like google,facebook youtube tik tok instagram and,we're spending so much money on these,platforms that we're able to truly,understand what works with these big,world-class brands and we always end up,sharing the value and showing you,exactly what you know it is that we're,learning so that way you can also,achieve success as well so without,further ado let's go ahead and jump into,the video all right so tick tock versus,facebook ads which one is better,facebook ads in 2022 formerly known as,facebook inc is now meta and it's,generated over 114 billion us dollars in,revenue yes that is billion with a b,that's 114 billion dollars all from,their ad revenue so i can definitely,assure you if there's this much money,being spent on the platform people,definitely trust facebook services to,deliver them results and not only that,but 2.91 billion monthly active users,are on facebook's products every single,month and that's a pretty incredible,number if you really think about it so,there's definitely a lot of opportunity,to reach the right audience and get,sales and over the years as you can see,the revenue has been growing pretty,dramatically and that's because,individuals and you know online,marketers understand facebook's a,powerful platform and they have access,to a lot of users information and that,really allows you to deliver the right,targeting and ads to your audience so,that way you can scale up your actual,you know online business,and we have tick-tock ads now and,they're starting to become more,important more than ever now because,they're growing at a rapid pace in fact,they're at over a billion monthly active,users already on their platform and mark,zuckerberg quite literally said tick,tock is so big as competition and,already is continuing to grow at quite a,fast rate,is what mark said and as you can see,here the tick tock users are actually,growing pretty dramatically they're,already at nearly 1.2 billion plus users,every single month that are active on,tick tock that's amazing because that,means there's a huge opportunity for you,to get results here and there's not a,lot of competition over on tick tock ads,right now and we're going to be covering,exactly the main differences and,choosing which platform you should,really go with and just to talk a little,bit more about facebook ad placements,and facebook ads in general facebook has,a lot of different placements and you,can actually target a lot of different,you know audiences and be able to show,your ads in different formats meaning,you can have single image creatives like,this ad here and carousel ads where,you're actually able to swipe through,and look at your different products this,is a different form of placement that,you can actually deliver on facebook,that allows you to get pretty incredible,results especially if you know how to,set up the right,creative,and you can also have story ads video,ads,slideshow ads we even have branded ads,here where you know they're able to,include text logos and actually do,coloring and you know actually have a,creative designer make this kind of,content there's swipe up ads there's you,know different placements right column,instagram explore there's so many,different ways to reach your audience,through facebook's products and one big,value prop here is because you're able,to create so many different types of,creative variations you can truly you,know have a full omnipresence within,your audience on facebook and no matter,if somebody's bouncing between facebook,instagram messenger you're always able,to have your ads being shown driving up,conversions and this is really,incredible too because different ads,react you know differently to,individuals people react differently and,you always want to make sure you know,the best types of creatives that make,the most sense to deliver to your,audience and facebook does a really good,job of giving you those opportunities to,have lots of different formats with your,creative and this also allows you to get,a lot more reach because you're able to,desig
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