How to Optimize TikTok Ads CTR using This Proven 4 Step Recipe
hey guys danny here so in this,particular lesson we are going to,discuss on how to optimize for ctr,otherwise click-through rate,we,have been optimizing for click-through,rate for the longest time ever since the,days of good old facebook okay ever,since i've been doing lead generation,which has now been for over eight years,ctr is one of the main points,that we look at in the kpi,in order to kind of determine what our,next step is going to be okay we heavily,heavily focused on local and we've been,doing this for you know ever since we,really started and it's been working,great and we've used the same strategy,now over on tiktok and it does it does,well okay now there are some other kpis,that are important to look at again the,way we do things and again like i've,always mentioned test test test right,the three t's you really have to look at,the bigger picture of the entire picture,before you say okay like i'm only gonna,look at ctr and that is it because again,like i mentioned things change and even,though we do primarily look at ctr when,we optimize ads and tweak things ctr is,not the like the 100 final decision,whether something's going to be changed,or not because we have had ads that have,had a low ctr but the cpl has been great,the conversion has been great so it,would be stupid for us to kill that if,it's doing wonders in other areas okay,so again make sure you look at the,entire landscape before you start making,decisions just based on one single kpi,factor okay but again in this lesson i'm,going to discuss what we look at when it,comes to optimizing for ctr and if you,know we get something that's lower than,the baseline a different couple things,that we look at and how the ads,especially on tick tock really play a,factor in what your ctr ought to be so,first things first let's take a look at,the computer here and i'm going to get,to the ipad here in a second,so this is one of our ad accounts that,we have here on just some of the,campaigns that we were running and i,just picked you know a couple here a,couple dozen or so just to show you what,the kpi looks like for what the ctr,looks like on some of these different,campaigns here okay so as you can see,here you know we have this ad here has,spent almost two grand has had a two,point three four percent uh ctr which is,pretty good plus three one point one,five one point one one three point oh,two 0.95 over one over one over one over,two over one over one under one here but,it's still spending and it's still,generating pretty decent results from,what we are you know needing this,campaign to achieve right now in general,right generally speaking of course this,really depends on the industries,campaigns budget and so forth but,generally,we like to have a ctr of at least one,percent now i know there are a couple,blog articles out there and some have,been posted a couple years ago that you,know have a much lower standard of what,that ctr percentage would be based on,the industry for example like in the,medical space i i believe this was a,couple years ago maybe four or five,years ago there was an article posted,that the ctr for the healthcare paid,advertising space,should be at least 0.65,now in my opinion that's really setting,the bar super low again what we strive,for is at least one percent if we're,doing north of that,then we're good right as long as our,other kpis are in place too right cpcs,especially cpls and ultimately the,result after the conversion if it's,south if it's under one percent then,this is where the optimization comes,into play and this is really where this,lesson takes factor in terms of what we,need to do in order to optimize,for a better click-through rate let's,say you're not getting that,click-through rate what do you need to,do well this is what we're going to be,covering here now now tick-tock right,tick-tock like i mentioned before 100,character max on the ad copy so you,really don't have a lot of play,when it comes to the ad copy so what,does that mean and this is one of the,first things that we're going to be,covering here your ad copy,needs to be,super specific okay so add copy,p this is a peanut our ad copy needs to,be,super specific okay,now,when it comes to the ad copy that we put,on there we literally just give them the,offer okay again this is tick tock you,know the mentality of tic toc is that,they're just scrolling and scrolling and,scrolling and scrolling and if your ad,doesn't look like an ad then you're,pretty much in the rotation you're,scrolling and scrolling as long as you,have a good hook good video good story,within 15 20 seconds or whatever how,long your video is then your ad copy,needs to be as specific as possible in,order to get them to do what to click on,the ad right because that's the ultimate,goal with the ad copy and the creative,is for them to click on it because if,they're not clicking on anything,then what's the point what are you even,doing right so it needs to be super okay,super specific and like i
Let's move on to the first section of average ctr tiktok ads
BOOST Click Rate on TikTok Ads
BOOST Click Rate on TikTok Ads
what's going on everyone welcome back to,another video you read the thumbnail so,let's do the Montage,all right today we're gonna be trying a,different type of style of video we're,actually going live so you guys can see,my Tick Tock ads manager and can't call,cap on any of my numbers stop the cat,I'm gonna be showing you my best ads,from this year I'm going to show you the,actual video and then we're gonna go,through the targeting I set for that ad,so you can get some ideas for yourself,on white your ads might best performing,and who may want to actually see your,ads so without further Ado let's get,into it oh wait also at the end I'm,going to show you guys an actual ad that,I'm gonna run and campaign that I'm,gonna set for tonight so maybe by the,end of the video I'll have some results,for that too anyways I hope you enjoy it,let's get into it now we're here in my,Tick Tock ads manager account I'm going,to show you a couple different examples,from different websites I've made this,year so let's jump into the first one,this is the best CTR that I've had so,far you guys actually saw it in that,little Montage there the 44 don't worry,it's actually real I wasn't messing with,you I just got to find it here here it,is 44 on never give up V2 as you can see,it's had 4000 an Impressions almost 2,000 clicks so almost half the people who,saw it and ended up clicking on it which,is like just incredible stats I'm sure,if you're watching this you've tried,doing this yourself and 44 is crazy as,you can see like it's not like I hit,this every time 0.51 0.93 six percent,zero percent,really it's all about testing and going,through and making sure that your,targeting is set up properly so let's go,ahead and look at the actual ad that I,set for this Tony T,lost in the way you move the way you,feel,like,abilities,all right I hope you guys like that song,Because all my ads ended up getting made,to the same one anyways uh yeah so it's,mobile phone cases kind of retro theme,so let's go ahead and look at what I set,for the targeting in,uh number two here we go view data,all right all right so coming down here,we can see that I actually only showed,this to males between the ages of 18 and,34 that live in Canada the general,interest I selected were cell phones and,Apple iPhone because I think I was only,selling iPhone cases at the time but as,you can see that's the pretty like,niched in category of people as yeah,actually it says narrow here on the,available audience so yep I really was,focusing on a certain select group of,people and I guess I was right with that,getting a 44 let's go ahead and check,out this 29 I bet you it's the same,video,just because,it's the same video I didn't make that,many for this website because we didn't,get any sales as you guys can see Zero,conversion zero conversion uh these were,add to carts so no sales again don't get,it twisted so let's see the data I had,for the 30 here,all right so the only differences here,was that it was specified for English,and there was one more general interest,which was online fashion shopping and as,you guys can see it didn't actually do,as well it only had a 29 but in total it,was cheaper for more clicks so I guess,it was actually better anyways let's,take a peek at a different store,Highline Fabrics which was a men's,clothing store that I made that was,selling these kind of nice shirts from,AliExpress I'll show you the video here,Justin the way you move the way you feel,possibilities,all right and as you can see we ended,off with a oh hold on let me pull it up,and as you can see we had a 12 CTR rate,on that video which again is really good,apple is known to have around an 11,click-through rate on their ads which is,like,World known as the best so getting a 12,is super good I remember I was pumped,like I was over the moon excited for,this let's go ahead and look at the data,okay as you can see obviously the store,was only made for guys so it males,between the ages of 18 and 44 a little,bit older because it was nice dress,shirts you know I was going for that I,should have put it to 45 and 54 as well,but whatever uh and actually I didn't,set any interest or be haters for this,so Tick Tock really just did its own,thing it has recommended categories so I,think that it was trying to show these,type of people this ad anyways which,probably led to it being so good at a 12,but uh then again,could have been better so let's take a,look at another store triple dock this I,feel like will be the most relatable,store as it was a product that I pulled,up from Etsy and it was one of the best,selling products last year for Christmas,as well so maybe you guys are actually,selling this and you want to do this ad,itself let's go ahead and type in the,lifetime so you can see,click rates all right so 23 and 22.,let's take a look at the video,the way you move the way you feel,possibilities,all right I'm sure you're getting tired,of this song and YouTube's probably,already on my butt trying to
After seeing the first section, I believe you have a general understanding of average ctr tiktok ads
Continue the next second section about average ctr tiktok ads
This Tiktok Ad Hack Made Me $515,548 In 30 Days!
This Tiktok Ad Hack Made Me $515,548 In 30 Days!
hey guys it's youtube jamaal and today,i'm going to share something very very,important about tick-tock ads and i'm,going to show you the last 30 days we've,been able to generate this client over,um you know,over 518 000 but however,before he came to us so let me show you,like the results before he came to us in,august like 31 he was running uh the ads,severely from facebook and after his,facebook ads content he literally came,to us and you know the results here,we're gonna you know see is ninety,percent from tick tock and 10 from,facebook so it's because we have you,know basic foundations and advanced,formulas to actually drive those,consistent results but i'm going to show,you guys and provide you value to,actually how you can get those certain,results now the reason why we've been,able to generate awesome results for our,clients it's because um we have a,specific formula that we go in inside of,gmail talk and it's um as i also share,you know,you know every video this basic formula,has generated over a million dollars for,all of our clients well over you know,seven figures for our clients and this,is just half of the equation that we're,going inside of your mouth or to talk at,um coaching agency where we literally,coach you how to you know hold your hand,and spill past six or seven figures and,actually show you what's,working on tick tock and how you can go,viral tick-tock and so i want to show,you how you know guys um you know how,you can produce those results so,essentially how we generate those,results is actually make content that,resonates with the audience and so if,you're in the parent niche i'm going to,show you some ad examples and um you,have to make queries that really,resonate with the audience and don't,make them look like ads because if they,did look like an ads what would happen,to your cdcs um sorry cpm's a cost per,click and your everything's going to be,you know high priced because you're not,reaching the right audience forget about,ios 14 because is14 does not correlate,with tick tock because tic tac has a,different algorithm but if you shoot,content that does not look like an ad,i'm going to show you some examples this,is the results you can see inside of the,ads manager once you start applying the,formula i'm going to show you,essentially video um so you know with,this client we've,uh for example they will spend a 1.7 k,in broadband 7.6 k with a 4.48 broad i'm,going to show you the cpcs cpc the value,0.097 cpm about 1.54 um impression cost,you know ctr 1.7 we're always aiming for,uh you know above 1.5 ctr which is very,good and once you start applying you,know the formula i'm going to show you,guys,um you know in this video um we're going,to see some awesome little awesome,results and actually and increasing row,as in your um because the roast is you,know held by a different metrics and you,know one of the biggest metrics are the,cpms and the cost per click and class,and,you're going to see once you you know,apply the trick i'm going to tell you,today that those you know metrics will,actually decrease in price which will,eventually make a row as higher so i'm,going to show you examples and i'm going,to show you the difference between,examples so we're going to go to the top,creative center and the way you can,access this is at tiktok.com i'm going,to show you three i'm going to show you,three examples from the same niche and,i'm going to tell you which one will,convert 100 times better,by experience so,i'm going to go and choose a pearl for,example i'm going to select all,so essentially in this video it's it,doesn't fit what we teach in jamal talk,and i'm gonna suspect from this video,and ultimately from you know the the,likes and the comments and everything,this is it is not a high converting ad,because it's high in fashion and,essentially it doesn't you know share,what we teach inside of your mouth um,tick tock adds creative folder where,literally actually we take you through,how to create viral tic tac ad and scale,loop past six to seven figures and it,really doesn't um you know follow the,you know exact foundation in this one l,and also and what we teach also inside,of jamal talk the basic foundation how,to scale with ads that really resonate,with the audience and essentially i'm,going to show you another example which,is kind of a more high converting and,you're going to notice a difference so,in this example and i'm going to show,you just a similar snippet from the,perfectly the ad that we would actually,go in kind of all in and this is,and so this video started with the hook,okay so he they hooked the audience in,the first three seconds i'm throwing the,soda on the t-shirt and you know the,audience can stay for longer and if you,can you know go to that video um and not,we're not gonna watch it all but you're,gonna see the engagement is very much,hard the number of shares is much higher,and you're gonna see that the ctr has,been increased by the end for um this,means that the au
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This Strategy is Giving me $1 CPM's Using TIk Tok Ads (TRY NOW)
This Strategy is Giving me $1 CPM's Using TIk Tok Ads (TRY NOW)
in this video i'm gonna break down,exactly how i'm getting one dollar cpms,on tick tock ads with shopify drop,shipping if you're new to this channel,we talk about of course tick tock ads,e-commerce drop shipping pretty much how,to make money online and use tick tock,ads for your business so if that's,something that you're interested in make,sure you hit the like button and,subscribe to the channel we also have a,ton of free training link below and a,brand new ad spy tool that should be,releasing within the next coming weeks,called spy talk it's how i found all my,winning products you can check that out,and be one of the first 100 people to,get access and a discount but let's get,straight into the video guys right,and you should be able to see my screen,here on this is a brand new ad account,uh we just spun this store up a few days,ago,and i'm gonna show you guys what i'm,doing inside my ad account to get these,really good results now be aware this is,all complete payment so that's what i'm,optimizing for and this is all in inside,one campaign to begin,and it's a brand new product right brand,new product brand new store and a lot of,the metrics actually are being tracked,as well for some reason on certain ad,accounts the tick tock pixel works and,on other accounts it's just terrible so,this one is under reporting heavily uh,don't worry i'm going to show you guys,the profits in it you know towards the,middle of the video if you can you know,let your squirrel brain go for a second,and actually hone in and lock in what,i'm about to tell you uh you'll be able,to understand and and use this for your,store so,yeah what we do is i'm a huge fan a huge,fan of cost caps now cost caps is a type,of bidding strategy on your tick tock,ads there's you know right now there's,cost caps,lowest cost and value optimization those,are three things that you can use inside,your tic toc ads manager at the moment,uh if you want to see a value,optimization strategy hit the like on,the video or comment below and if you,want to value one as well i'll make it,i'mma start making more videos like this,almost like live audits if you guys are,interested i'll show some love on this,video but basically we have a ton of aco,ad groups which is automated creative,optimization,with us as the location,broad as the targeting so broad,completely broad no targeting at all,nothing,ages 18 to 55 plus male and female and,like i said with that acl,what we like to do is we like to have,the budget super high so a 200 daily,starting budget for our acos and then,the bid i'm not going to really show you,the bid right here because it's a part,of what we're doing right now but just,know it's a bidding it's cost capper,using cost cap bidding with different uh,you know decimals at the ending so say,if you have a cost cap of,19,and 42 cents okay or 19.50 you can do,that so different types of bids that,we're going to be using,and i'm going to show you guys right now,kind of how we're getting these results,so you can see here 10 cent cpcs 82 cent,cpms,versus this is with a uh,the lowest cost ad group so this is the,lowest cost as optimization,21,you know 21 cents cbc and a 2 cpm,that's pretty much basing off of you,know lowest cost versus a cost cap here,and you can see this has eight,conversions and i said this before the,the uh the tracking is terrible on it,but basically the strategy is this,you scale through,big caps at different bids and you,duplicate those bids,so say if we have you see a ton of these,are the same ad groups but with,different creatives and different bids,so if we have this ad group right here,us broad 18 18 and 55 plus female aco,with,our you know date 7 14 22 these are,brand new ads at launch today and what's,different between about this campaign,and let's say you know this one right,here the 712 ads is it's a whole brand,new aco and what do i mean by this so,usually inside these acos will have,three to five,different you know ad creatives and,three,ad copies right three ad text now,on this day we have totally separate,creatives so three to five brand new,creatives in this aco,on the 712 right two days ago when i,launched this and then the 714 one,has totally different ad creatives but,with the same you know ad copies,so that's how you're going to be able to,scale so you basically for example if,this,campaign right here,was doing super well the 712 at a 17 bit,what we would do is obviously we want to,duplicate that,and you know keep raising the budget,that's something that we can do or we,can have more creatives so what i do is,i scale through creatives i'll duplicate,that same bid that 17 bid,with,brand new creatives and a brand new aco,campaign so i'll have you know new,creatives chopped up by a team,or i'll shoot them myself right you can,literally use your phone right here this,thing in your in my hand and iphone if,you have an android like i said i always,feel sorry for you because it's harder,to shoot content but you use your iphone,and
After seeing the third section, I believe you have a general understanding of average ctr tiktok ads
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I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
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How To Improve CTR on Facebook & TikTok Ads (2022)
How To Improve CTR on Facebook & TikTok Ads (2022)
hi guys welcome to another video uh now,first of all I have to apologize because,it's actually been a few months since my,first YouTube video on my last YouTube,video uh but there is a very solid,reason behind it why I didn't upload,basically after I uploaded that video,um,I got into very serious health,conditions I actually ended up in the,hospital for a while I had to stay for,at least a month uh in bed in the,hospitals had to go back go back to home,to the hospital again and the reason to,that was I got caught for covid for the,second time it wasn't even my first time,for the second time but this time it was,incredibly severe for me and apparently,it caused some stuff with my lungs and,apparently there's something going on,with my lunch for over a year that I,didn't even know that I had so we,basically found out a few health,conditions that I have and basically I,was very very bad when it came to my,health overall and I was literally just,not in a state to record new YouTube,video so that's the reason why I,couldn't upload so I really sincerely,apologize for that for not uploading and,besides that I have to thank everyone,that went ahead and watched my first,YouTube video because it literally,exploded it got close to 10 000 views I,got so many subscribers having so many,positive comments from you guys and I,really appreciate that from the bottom,of my heart so yeah I hope you guys,enjoyed this video uh this video will go,about click-through rate why it's,important and why you need to focus on,click to rate and what you can do to,improve it in order to get better,results with your Facebook ads or you,know any paid ads essentially all right,so yeah let's get straight into the,video,okay so this video will be separated in,two parts so part one will be me,explaining why click-through rate is so,important and why I need to focus on it,and part two of this video will be uh me,showing you guys examples and ways to,improve your click2 rate alright so I,put a little scenario here,um so let's say you will need Thomas,brand with a budget of 50 000 bucks a,month and we have a average order value,of forty dollars and we have a store,conversion rate of two percent right,I'm gonna use very generic numbers here,so let me pick up my pencil here so,let's say we have a ten dollar,CPM right which is you know very average,right it's it's not the best it's not,bad it's it's it's all right right and,let's say we have a 1.5 click to rate,what this means is that we actually are,getting 15 clicks now how do I know that,we're getting 15 clicks because this 1.5,percent is a percentage of the cost per,thousand impression so obviously 1.5,percent of a thousand is 15 clicks so,we're getting 15 clicks and in order to,calculate our cost per click all we need,to do is divide you know our total ad,cost by the amount of clicks that we got,so that is 10 divided by 15. all right,so that is basically 10 divided by 15.,it's,0.66,0.66 but this is basically uh our cost,per click right now so we know that and,previously I told you we have a store,conversion rate of two percent meaning,we need to get 50 people on a website in,order to get a purchase right so what,I'm I'm going to do is I'm going to do,50 times,0.66 because that's our cost per click,to get one person on the website and,that is 50 times,0.66 that is 33 euros,or dollars I'll refer that dollar in,this video right so we're paying 33 in,order to acquire One customer right and,we have an average order value of 40,dollars right so our row as basically is,40 divided by 33.,which I believe is something around 1.2,40 dividing by,33 is 1.21,1.21 so that's our row as so if we spend,50 000 on paid ads,all right let's say this is 50 000. by,the way sorry for my terrible,handwriting but I need you to bear with,me 50 000 times,1.21 right so we're getting 50 000 times,1.21,we're getting sixty thousand,five hundred dollars back with our fifty,thousand spell which is not that great,because obviously you know the average,break-even row as that I've seen in the,past is always been around 1.8 that's,really the average that I've seen so 1.7,1.8 so obviously if you were an e-comms,brand and you're doing 1.2 row as you,know this is not you know good,statistics to have right so it's very,important to listen carefully right now,so we have a 1.21 rise which is not good,which you know this means we're not,making any profit right now so what I'm,gonna do is I'm gonna remove some some,parts here so I'll remove this here,or remove this,I'll remove this as well,and I'm gonna remove this as well,I'll remove this as well,all right so listen carefully so let's,say actually I need to remove this as,well so uh let's say instead of having,1.5 click-through rate uh we actually,have a three percent click to rate which,is actually you know very realistic,right you know three percent is nothing,crazy we've seen you know click-through,rates as high as 12 in the past right so,three percent is definitely a very good,click-thro
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[TOO EASY] My $15k+ Per Day TikTok Ads Strategy For 2023! - Shopify Dropshipping
[TOO EASY] My $15k+ Per Day TikTok Ads Strategy For 2023! - Shopify Dropshipping
all right guys just gonna do a real,quick refresh check right here,it's too easy,yo what is going on guys this is Boy,Soldier back in the game with a brand,new video 15K plus per day Tick Tock ad,strategy and it is simply too easy now,last year I made another video very,similar to this but this is going on in,current time and exactly what I'm doing,to scale my ads with ease in a,three-step plan so you guys can do this,too so guys make sure to stick around to,the end of the video I'll be doing a,full kind of walk through campaign setup,here,to kick off the New Year I'm going to be,doing a giveaway in the black hat,Discord group I'm gonna be taking one,student I'm gonna be scaling their store,alongside with them setting everything,up as I would my own store so if you,guys are interested in that mentorship,it is going to be absolutely free all,you have to do is be in black hat that's,where we have all the sauce anything,goes and I hope to see you in there soon,so I'm not gonna waste any time here and,we're gonna drop into a Google Docs I'm,pretty much gonna walk you through it,and then I'm actually going to walk you,through the full setup uh and we're,physically going to set up a campaign,together just so you guys can see but,yes so this is the 0 to 15K plus per day,Tick Tock ad strategy things people,always ask me about that I don't cover,too often in my videos let's go over,that one your store set up in back end I,don't pay too much attention to the,store I think what really comes first is,going to be the ads and the ad strategy,that's where I spend most of my time and,what I focus on so three Stepping Stones,before we get into the side do you want,to add on to this document is the,product the store and the creative so I,just want to go over it really fast,these are kind of requirements that you,guys really need to have in order to,have this backbone this consistent,scalability uh and as you will see as,you guys saw in my previous video I was,able to use this backbone and actually,scale it to 100K a day which is very,Advanced it's very extreme over the last,couple weeks I've spent about 500 000 in,ads and I plan on doubling that tripling,that so just these are some things you,can do to your store as well so product,I definitely always will recommend a,saturated product with a lower undercut,offer something where you can uh you,know price out your opponents using such,an offer like free plus shipping on a,very saturated process product that,doesn't cost a lot to supply places you,can find these products where you can,kind of see all the backing costs it's,not PP ads the only spy tool I currently,use and most likely will ever use just,because I like the analysis that it,actually does in current time again we,work in current time now I'm going to be,getting into some free game this is,Mania and it is absolutely free no,credit card required okay I don't think,it's like in my opinion this product,research tool is the best and it's,currently what I've been using a lot,lately and obviously you know the price,factor is huge uh if you guys want you,can go check that down below I do have,an affiliate code if you do plan on,getting like some upgraded features and,things like that but yes you can,literally go and get your first launch,launch you can find winning products,that are generated by AI you get an,analysis of all the ads on the shop how,these ads are performing um and just,different things like that it's,absolutely free go check it out so if,you guys need a link for that is down,below and you guys can get you know a,discount on that as well now when it,comes to the store the SMS bump I,typically use the five minute,abandonment flow and the 45 minute,abandonment flow I don't use emails I,think they're very cost um inefficient I,mean 100 of the traffic is on their,mobile phone along with Tick Tock so it,makes sense it adds up simplify ocu I,just keep re-up selling the same product,after the customer purchases um there's,you're gonna have a guaranteed 15 hit,rate on that so free money free free aov,increase why not and quantity breaks,bundle bear things like that um you know,those are just to wear on the front you,know before they get into checkout,they're able to increase the average,order value as well so these I believe,are Essentials to have on the store and,if I didn't have them I doubt I'd be,profitable in fact I wouldn't be so when,it comes to the creative now you're,going to need a very controlled ugc what,I mean by controlled ugc is something,that focuses directly on the product the,function the offer you can scale it,indefinitely without hitting the wrong,audience in Tick Tock everything does,come down to creative and you are,leveraging that again I don't run pixel,we're fully and only leveraging the,creative so it needs to be good and it,needs to check off all the right boxes,really quick I do want to give a huge,shout out to Celebration as well for the,New Year's you guys are able to get ugc,this is ac
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TikTok Ads - Traffic vs Conversions (In-depth explained)
TikTok Ads - Traffic vs Conversions (In-depth explained)
imagine you go to tick tock and when you,start your first campaign the first,thing that you will see is a vacuum pane,objective you see the traffic objective,you see the conversion objective now not,knowing what each objective does might,cost you a lot of money it costs you,time and it costs you opportunities so,let me show you in a basic video what is,the difference between these two,objectives and I'm gonna go very very in,depth so when by the end of this video,you'll have a hundred percent Clarity on,which objective you want to stick to,based on your business goals I'm going,to show you as much as possible to,simplify this kind of comparison between,these two objectives because if I go to,technical you will be overwhelmed and,that's not my kind of objective for this,video so think about these three,objectives as free kind of layers that I,want to kind of go through the first one,is optimization when you you choose a,traffic as your campaign objective your,optimization is going to be only clicks,the moment when you chose this,particular objective Tick Tock at,algorithms what we are going to do they,are going to optimize based on clicks,they will see like a successful campaign,in terms of how many clicks you are,getting so if you are optimizing on,traffic one thing that I can promise you,you'll get a lot of traffic to your,website now for tick tock they don't,actually care about with the quality of,a traffic I just want you to give you a,bunch of people on your website on the,other hand with conversions you can,optimize for things like value,conversions and clicks on that asset,level and this is the part where I want,you to kind of clarify a few things so,with a value actually let's start with,conversions when you optimize for,conversions which is set by default,pretty much what you are doing and what,she was saying to tick tock hey I want,you to optimize my ad creatives based on,people who are more likely to buy from,me even both of they might not know your,brand even though they might see your,business for a first time but it doesn't,really matter they are going to optimize,the algorithms will understand that this,is what is your main goal this is kind,of your first objective that you want to,get from a vet campaign so that's why,kind of an audience if we look at these,two objectives the audience will be,completely different based on what you,are optimizing for the second,optimization that you can make with,conversions is a value now with a value,what you have to understand is that it,is locked for a specific period of time,you gotta have some seasonality on your,Twitter account and you have to get,quite a few conversions before they are,going to unlock you like with a value,optimization but essentially what this,helps you is like the algorithms now,they are going after again people who,are more likely to convert but not only,to convert but also to buy a much more,expensive product where I would say,generally speaking it helps you to,increase the average good value and,ultimately it increases your return on,NetSpend it is a pretty cool,optimization once like you unlocked this,I would recommend actually give it a try,but you know if sometimes it might not,work so you have to be aware of that as,well now the third optimization is,clicks however if you're optimizing for,clicks using the conversion objective is,going to be exactly the same as you,would optimize for you know traffic so,actually if we think about it from this,particular perspective then the,objective that you're using on the,campaign level actually does not matter,that much what matters is what you are,optimizing on web ad set level if you're,optimizing for clicks using the,conversion you're gonna get kind of the,same outcome so it is not about the,traffic it is not about the conversions,it is about what you are optimizing on,the ad set level and this is pretty much,how these optimizations looks like on,the ad set Level under the bidding and,optimization section with traffic you'll,have only the clicks as an optimization,goal for conversions you'll have these,three points that I've mentioned so far,now when it comes to the analysis how do,you analyze and how do you optimize,these two different campaign objectives,because you might have as an objective,if you're a big brand you want just to,get you know some traffic once you get,some brand awareness that's fine but if,you are optimizing for conversions you,want to look at different metrics so,that's something crucial and when it,comes to traffic we want to look at free,metrics which is your cost per click how,much you are spending to get that click,let's say on average you might get like,a one dollar or 0.5 that is like you you,are pretty much paying one dollar to get,one person to your website then we have,a click through rate where CTR this is,in terms of percentages how many people,are like clicking through your like ad,and they are going to your website and,then we have a video watch time t
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