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How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips

hello everyone welcome to technic four's,learning in the previous videos i've,talked about the tick tock ads the,basics and benefits of advertising on,tiktok and i've showed you how to,advertise on tick tock step by step now,let's take a look of the different ways,to advertise on tick tock let's get,started,let's get into what tick-tock ads,actually look like tick-tock offers a,variety of different creative ad formats,for brands and businesses to explore,you've likely seen most of the different,types of your daily tick tock scroll up,here are five types of tick-tock ads we,have in feed ads brand takeover top view,branded hashtag challenge and branded,effects,with a variety of different options to,choose from it's hard to know which ad,format is best for your brand which is,why we dive into different types of,tick-tock ads and how they can work for,your business first in-field ads are the,video ads that appear in between user,videos as you scroll through your for,you page if you are unfamiliar with,tick-tock and the for you page in feed,ads are very similar to the ads you'd,see while tapping through instagram,stories you can get super creative with,inpeed ads you can include multiple call,to actions and make your video anywhere,between 9 to 15 seconds,having the opportunity to include a call,to action is a huge advantage for,example you can encourage users to shop,now download your app or visit your,website right from tick tock one thing,to keep in mind is that like any other,video on for you page in feed ads can be,scrolled past or skip pretty quickly you,only have about two to three seconds to,catch your audience's eye before they,keep scrolling in feed ads should be,full screen and should be enticing,enough to stop users from scrolling past,your content another positive to infeed,ads tiktok users can like comment share,and interact with your video just like,any other video on the for you page,here's a quick tip work with influencers,for your in feed ads,next we have brand takeover,have you ever opened tick tock and,receive an ad right away if so those are,brand takeover ads,brand takeover ads appear upon opening,the app presenting a full screen video,to your targeted audience they're one of,tick talk ads best option for delivering,mass awareness and driving direct sales,since you can place your messaging right,in front of your target audience not,only do this ad show up as soon as users,open tick tock but they can also appear,on the forum page as still images gifs,or videos including a clickable link,driving users to a landing page or a,hashtag challenge within tiktok brand,take over ads are exclusive to their,category which means that tick-tocks,make sure users don't see more than one,brand take over per day with brand,takeover ads you can expect a lot of,eyes on your content with a little,competition if you're just starting out,with tick-tock ads brand takeovers may,not be your first choice because while,super effective brand takeovers do come,at a high cost if you're a bigger brand,with a large marketing budget they are a,great option for fast growth and,reaching a large group of tick-tock,users next we have top view,top view ads are new advertising options,that builds on brand takeovers what,makes top view ads different is that,unlike branded takeover ads tick-tock,users aren't bombarded with an ad as,soon as they open the app tab view ads,are the first in-feed post after three,seconds it shows up at the top of your,forum page tick tock's most premium real,essay with up to 60 seconds of full,screen video with autoplay and sound,then we have branded hashtag challenge,branded hashtag challenges are,one-of-a-kind advertising opportunity,exclusively to tick-tock you've probably,seen branded hashtag challenges,displayed on tick-tock's discovery page,similar to regular hashtag trends and,challenges on tick-tock branded hashtag,challenges offer both organic and,sponsored opportunities for brands,they're a great way to encourage user,generated content and build brand,awareness the best part about brand,hashtag challenges you can have a ton of,fun with them they are an awesome way,for brands to collaborate and seamlessly,integrate themselves into the tik tok,culture and community,and lastly,branded effects tick tock now offers,branded shareable stickers ar filters,and lenses in their advertising mix,similar to snapchat's branded lenses,tick tock's branded defects allow brands,to design their own custom filter on the,app branded effects can be live up to 10,days at a time and are an awesome way to,encourage users to directly interact,with your brand in a fun way,and there you have it different ways to,advertise on tick tock have you tried,tik tok what are your thoughts so far,leave it on the comments down below and,before this video ends did you know that,you can run live on-demand scheduled,webinar replays with hands-free,automation and the breakthrough sales,getting features with no hosting,required,and has d

The above is a brief introduction to tiktok brand takeover ads

Let's move on to the first section of tiktok brand takeover ads

An introduction to In-Feed Ads

An introduction to In-Feed Ads

before we begin advertising on tick tock,it may be helpful to learn how tick tock,organizes campaigns and assets within,the platform,before we proceed it may be helpful to,review the features of the tick tock app,for users if you're new to the platform,tiktok app has five main sections,home page your unique feed when you,first open the app,discover where you can search for,specific content or creator,recording for creating your own tick,tock content,notifications or inbox to review,notifications related to your account or,posted content,profile your personal profile page,listing your uploaded videos,when you participate in the auction,process the auction winners ad,is inserted into the personalized feed,of your targeted audience,the ad does not appear in any other,section of the app,in feed video ads is a great way for,advertisers to reach the community on,tick-tock through fun and informative,videos,for in-feed video ads you can select,either the reach,traffic app installs video views or,conversion objective,the reach objective will optimize your,campaign to show your ad to the maximum,number of people possible,the app installs objective will,automatically optimize your campaign for,conversions focused on app install,the video views objective will optimize,your ad to get as many views as possible,the traffic objective will optimize your,ad for the traffic to your page or ad,while the conversion objective will,optimize your ad for people to take a,specific action on your website,when you participate in the auction,process and select the in-feed video ad,format,the auction winners ad is inserted into,the personalized feed of your targeted,audience,you can bid for in-feed ads through,either cpm,cpc ocpc or cpv,options cpm cost per thousand,charges based on the cost per thousand,impressions,cpc cost per click charges for each,counted click on your ad,ocpc optimized cost per click,means you will bid for the cost you are,willing to pay per result but will be,charged per click,cpv cost per view charges based on the,cost per view or predefined interaction,depending on the goal for your campaign,you can select the appropriate bidding,options,for in-feed video ads you're limited to,file size of 500 megabytes,or less and video bit rates should be,higher than 512 kilobytes,while you can have videos from 5 to 60,seconds,we highly recommend shorter videos from,9 to 15 seconds,as the optimum length for the ad,composition,you can incorporate video creative plus,and display image,along with brand or app name and an ad,description,if needed one important note the add,display name,must match the brand product or company,name of the website or app which is,being promoted,we hope we were able to shed some light,on the infeed video ad format,and we look forward to seeing your,creative ads on tick tock,congrats you are one step closer to,bringing your business to tick tock's,engaged and authentic community

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TikTok Ads im Überblick - TopView und Brand Takeover | TikTok Tutorial | Social Media Marketing

TikTok Ads im Überblick - TopView und Brand Takeover | TikTok Tutorial | Social Media Marketing

herzlich willkommen auf dem,youtube-kanal von ebay,die social media agentur in diesem video,stellen wir euch die tik tok,anzeigenformate top view und brenntag,over vor wenn euch das video gefällt,dann gibt uns einen daumen nach oben,unvergesslich kanal zu abonnieren tik,tok ist zu einer der größten plattformen,der heutigen zeit geworden für,unternehmen bietet die noch neue junge,plattform großes werbepotenzial sogar,youtube instagram und twitter haben,mittlerweile eigene kurz videoformate,gelaunched um mit tik tok mitzuhalten,und die user auf ihren plattformen zu,halten trotzdem wechseln immer mehr user,zu tik tok und die app soll,wahrscheinlich noch dieses jahr 1,5,milliarden user verzeichnen diese,entwicklung zeigt wie viel potenzial in,tecdoc steckt unternehmen können auf tik,tok mit verschiedenen anzeige formaten,werben eines davon ist tokio das laut,tik tok eines der erfolgreichsten,formate ist tik tok selbst gibt an dass,top view die nummer eins im interaktions,index ist und das format im vergleich zu,anderen kostenpflichtigen tik tok,angeboten 67 umsatz effektiver ist,außerdem sollen laut tik tok 71 prozent,der user direkt auf das anzeige format,reagieren doch was genau ist top view,topf wie anzeigen sind es die ganz oben,auf der homepage erscheinen sobald die,app zum ersten mal geöffnet wird sie,können bis zu 60 sekunden lang sein und,sind perfekt dafür geeignet die eigene,markenbekanntheit zu steigern da die app,automatisch mit sound abgespielt wird,zieht sie die aufmerksamkeit der nutzer,auf sich wodurch wir mit sicherheit eine,hohe anzahl von depressionen und eine,große reichweite bekommt als anzeige,sollte ein video verwendet werden dass,user dazu auffordert mit diesem zu,interagieren das kann durch likes und,kommentare oder durch das klicken auf,die angebundene webseite passieren,versucht bei den usern einen bleibenden,eindruck zu hinterlassen damit sie euch,nicht sofort überspringen samsung hat,dieses werbeformat beispielsweise dafür,genutzt um das neue galaxy note 20 in,israel zu launchen mit der unterstützung,von israels top klettern konnte das,produkt erfolgreich vorgestellt werden,ähnlich zu den top hits sind oft brennt,takeover es handelt sich dabei um eine,vollbild anzeige als drei bis fünf,sekunden lang skiff oder als 3,sekündiger standbild bzw video ohne ton,daher müssen brenntag overheads schnell,auf den punkt kommen die anzeige lässt,sich außerdem mit einer landing page,oder einer hashtag challenge verlinken,auch diesen anzeige erscheint sofort,wenn user tik tok öffnen ein unterschied,ist aber dass user bei diesem format,nicht interagieren können es kann also,nicht geneigt oder kommentiert werden,zusammenfassend ist zu sagen dass sich,beide anzeige formate sehr gut dafür,eignen eine große reichweite zu bekommen,und das interesse der user zu gewinnen,wir hoffen wir konnten euch mit diesem,video weiterhelfen wenn es euch gefallen,hat dann gibt uns einen daumen nach oben,und vergesst den kanal zu abonnieren bei,weiteren fragen schreibt sie in die,kommentare oder wendet euch direkt an,die experten von ebay viel erfolg,wünscht euch euer team

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[TOO EASY] My $15k+ Per Day TikTok Ads Strategy For 2023! - Shopify Dropshipping

[TOO EASY] My $15k+ Per Day TikTok Ads Strategy For 2023! - Shopify Dropshipping

all right guys just gonna do a real,quick refresh check right here,it's too easy,yo what is going on guys this is Boy,Soldier back in the game with a brand,new video 15K plus per day Tick Tock ad,strategy and it is simply too easy now,last year I made another video very,similar to this but this is going on in,current time and exactly what I'm doing,to scale my ads with ease in a,three-step plan so you guys can do this,too so guys make sure to stick around to,the end of the video I'll be doing a,full kind of walk through campaign setup,here,to kick off the New Year I'm going to be,doing a giveaway in the black hat,Discord group I'm gonna be taking one,student I'm gonna be scaling their store,alongside with them setting everything,up as I would my own store so if you,guys are interested in that mentorship,it is going to be absolutely free all,you have to do is be in black hat that's,where we have all the sauce anything,goes and I hope to see you in there soon,so I'm not gonna waste any time here and,we're gonna drop into a Google Docs I'm,pretty much gonna walk you through it,and then I'm actually going to walk you,through the full setup uh and we're,physically going to set up a campaign,together just so you guys can see but,yes so this is the 0 to 15K plus per day,Tick Tock ad strategy things people,always ask me about that I don't cover,too often in my videos let's go over,that one your store set up in back end I,don't pay too much attention to the,store I think what really comes first is,going to be the ads and the ad strategy,that's where I spend most of my time and,what I focus on so three Stepping Stones,before we get into the side do you want,to add on to this document is the,product the store and the creative so I,just want to go over it really fast,these are kind of requirements that you,guys really need to have in order to,have this backbone this consistent,scalability uh and as you will see as,you guys saw in my previous video I was,able to use this backbone and actually,scale it to 100K a day which is very,Advanced it's very extreme over the last,couple weeks I've spent about 500 000 in,ads and I plan on doubling that tripling,that so just these are some things you,can do to your store as well so product,I definitely always will recommend a,saturated product with a lower undercut,offer something where you can uh you,know price out your opponents using such,an offer like free plus shipping on a,very saturated process product that,doesn't cost a lot to supply places you,can find these products where you can,kind of see all the backing costs it's,not PP ads the only spy tool I currently,use and most likely will ever use just,because I like the analysis that it,actually does in current time again we,work in current time now I'm going to be,getting into some free game this is,Mania and it is absolutely free no,credit card required okay I don't think,it's like in my opinion this product,research tool is the best and it's,currently what I've been using a lot,lately and obviously you know the price,factor is huge uh if you guys want you,can go check that down below I do have,an affiliate code if you do plan on,getting like some upgraded features and,things like that but yes you can,literally go and get your first launch,launch you can find winning products,that are generated by AI you get an,analysis of all the ads on the shop how,these ads are performing um and just,different things like that it's,absolutely free go check it out so if,you guys need a link for that is down,below and you guys can get you know a,discount on that as well now when it,comes to the store the SMS bump I,typically use the five minute,abandonment flow and the 45 minute,abandonment flow I don't use emails I,think they're very cost um inefficient I,mean 100 of the traffic is on their,mobile phone along with Tick Tock so it,makes sense it adds up simplify ocu I,just keep re-up selling the same product,after the customer purchases um there's,you're gonna have a guaranteed 15 hit,rate on that so free money free free aov,increase why not and quantity breaks,bundle bear things like that um you know,those are just to wear on the front you,know before they get into checkout,they're able to increase the average,order value as well so these I believe,are Essentials to have on the store and,if I didn't have them I doubt I'd be,profitable in fact I wouldn't be so when,it comes to the creative now you're,going to need a very controlled ugc what,I mean by controlled ugc is something,that focuses directly on the product the,function the offer you can scale it,indefinitely without hitting the wrong,audience in Tick Tock everything does,come down to creative and you are,leveraging that again I don't run pixel,we're fully and only leveraging the,creative so it needs to be good and it,needs to check off all the right boxes,really quick I do want to give a huge,shout out to Celebration as well for the,New Year's you guys are able to get ugc,this is ac

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How To Run Profitable TikTok Ads For Your Ecommerce Brand ($0 - $7k/day guide)

How To Run Profitable TikTok Ads For Your Ecommerce Brand ($0 - $7k/day guide)

today ladies and gentlemen you are going,to learn how to run profitable tick tock,ads for your e-commerce brand regardless,of the niche your experience or what,you're selling my name is ethan dobbins,and i'm the babyface tick-tock ad agency,assassin that scaled a brand new store,from zero to 80 grand in less than a,month as you can see right here this,store didn't even exist and within one,month from august 25th,all the way to september 25th i scaled,this store to eighty thousand dollars in,revenue at a four percent conversion,rate on dead cold traffic now i,understand you might be a little bit,jealous envious or skeptical of a,babyface ad agency assassin who's,flexing these giant revenue numbers but,what we really all care about is what's,the profit because we see a lot of,flashy numbers but when we go under the,hood we netted around 20 grand from that,80k so 25 profit margin and that's on,dead cold traffic no retargeting nothing,of the sort and basically every single,tip and strategy i'm gonna teach you in,this video is what we're implementing on,our brands and our clients brands in my,brand new ad agency called blue ocean,digital miami and this is basically a,service where we run tick-tock ads,exclusively for e-commerce brands if you,want to check out the services the link,will be in the description but basically,we will create ads for your e-commerce,brand manage your tick-tock ad account,and help you scale to 30 grand a month,or more or you get your money back and,will even pay you for wasting your time,so if you can see right here if we can't,add at least 30 grand a month to your,ecommerce brand and as little as 90 days,we will give you your money back but,without further doing all of this,pitching let's get into the real value,but why am i so bullish on tick tock ads,why is it so great compared to facebook,snapchat google all of the other ad,platforms out there that everyone is,pitching you to grow your business on,well first off the cpms this is where,tick tock makes the biggest difference,if you are on a tight budget and you,want to get your product your,advertising creative in front of as many,people as possible,undoubtedly the cheapest place to do,that is on tick tock and you want to,know why it's because tick tock knows if,it can lower its cpm if it charges a,little bit less to get all these,advertisers on their platform they can,convince these brands to spend more,money with them compared to facebook,snapchat and all those other places but,if they charge the same amount for their,cpms then people are just going to stick,with what they know so i do believe tick,tock is artificially lowering their cpm,so that you get more views more,impressions and more sales right now,it's basically like a black friday sale,on the amount of impressions you can get,so while the cpms are still incredibly,low and i'm talking if you wanted to,advertise your product in front of,females on the us on facebook it's,probably going to be around 30,and on tick tock it'll be a third or,fourth of that cost i'm talking eight to,ten dollars and if you're selling a,massage gun and you're trying to do it,on facebook your cpm is gonna be around,thirty to forty dollars to advertise in,front of a thousand people but if you,wanna advertise in front of a thousand,people on tick tock that cost is gonna,lower to five to ten dollars so just,naturally your chances of success are,much higher and your job as a marketer,is to try to get your message in front,of as many people as possible and the,only way to do that is finding out where,you can acquire cheap views and eyeballs,so if you had a winning product and you,only advertise it on facebook or,influencers i highly recommend retesting,this with tick tock ads because a lot of,people are seeing old winners like the,massage gun like posture correctors any,single product that you've tested in the,glory days where you're like oh my god,this was my winning product but it died,out so quick,test it on tick tock immediately because,you will see amazing views amazing,clicks and amazing conversions just by,creating very simple ugc ads on tick,tock now the next great thing about tick,tock is you don't really need a strong,social media presence like you need with,facebook ads when you're advertising on,facebook everyone can see your business,they know how many followers you got how,many likes you're getting and they will,make that judgment right then and there,if you are trustworthy or not but the,great thing about tick tock,you're anonymous,you put your ad in front of their feed,and users can choose to either click on,your profile if you have it linked but,if you don't then they can't click on,your brand so all they have to do is,literally just click the link look at,your website and make the decision right,then and there if you're trustworthy or,not so this gives a great amount of,control for smaller brands that don't,have that large social media presence so,if you want to pretend to be a big brand

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TikTok Ads For Business - Secrets To Go Viral!

TikTok Ads For Business - Secrets To Go Viral!

- Are you using TikTok to grow your business?,If you didn't answer yes or you're like,,um, am I supposed to?,Then make sure to keep watching,so you can see exactly how and why it's an amazing app,for business success.,Hey, everyone, it's Rimi from HubSpot.,Welcome back to the channel.,Make sure to subscribe and click the notification bell,for more videos like this.,So TikTok has completely taken over,the social media world,,and it's quickly becoming people's favorite app.,It's actually loved by so many that you might've noticed,other platforms rolling out features to compete with it.,Features like Instagram Reels or YouTube Shorts.,Yeah, it's not a coincidence that other apps are picking up,on the fact that short form videos are just trending more.,So today I want to talk about how you can use TikTok ads,to grow your business.,I also have a free social media trends guide,that's jam packed with helpful information from experts,to show where you should either invest,or pull back your efforts on social media.,It has insights from companies of all sizes.,So no matter how big or small your business is,,you're going to see what industry leaders have to say,on what has worked for their social media success.,You definitely want to get your hands on it.,So I'll have it linked in the description box below.,So make sure to check it out.,HubSpot also has a free certification course,that you can take to basically become a pro,in creating a social media strategy.,Once you get your certification,,you'll have all the social media information you'll ever,need to grow your brand.,So I'll have that linked below as well.,TikTok is unique because it allows brands to be more human,,fun, and witty with their marketing.,Almost 50% of TikTok ads strike an emotional cord,so it's really the best app to keep things real,and relatable with your audience.,The best part about it is,that the competition is still pretty low.,So it's not that hard to grow your page,and possibly even go viral,if you're uploading consistent quality content.,Right now, it's available in 154 countries worldwide,and has over 130 million active monthly users,in the U.S. alone.,So let's talk about the kinds of ads that you can create,on TikTok.,There's in-feed ads, top view ads, brand takeover ads,,branded hashtag challenge and branded effects.,In-feed ads are typically what you'll see most businesses,using to promote their brand because they allow,for more engagement from TikTok users.,People can actually like, comment and share these.,They also have a CTA feature where you can direct people,to a landing page, a different account,,or even an app download.,Top view ads are what users see at the top of their,For You page before the mindless scrolling begins.,This ad format lets you have your video be up,to a minute long, so they're really great,for brand awareness since they guarantee a wide reach,and a high number of impressions.,The key to these kinds of ads is to make them really,creative and engaging so that it leaves a lasting impression,on people.,Brand takeover ads are kind of similar to top view ads,,except with these users can't like or comment on them.,These also appear first thing, once you get on the app,,but they're going to be a lot shorter,,or even just be like a static photo rather,than a 60 second video.,Usually larger brands use these because they're really great,for directing people to internal or external landing pages.,Branded hashtag challenge ads are different,because these are a lot more engaging.,These allow for creators to use your branded hashtag,in their own video caption,,which in turn brings more awareness to your company.,It makes it really easy for users to connect,with each other, but also with your brand.,You'll usually see these on the discover page,in the form of a banner at the top.,A company that recently used this kind of ad was Pizza Hut,,and they created the hashtag "ForYouPizza",to encourage people to share their own pizza recipe.,And then one lucky winner would get the opportunity,to have their recipe featured,on the Pizza Hut website nationwide for a limited time.,Lastly, branded effects ads.,With these, you can create your own effects, filters,,or stickers for people to use in their videos.,And again, these are going to be really great,for giving people the opportunity to actually engage,with your brand, rather than just watching an ad from you.,TikTok is doing a great job in helping brands engage,with their audiences in multiple creative ways,while still giving you the results that you're looking for,to grow your business.,What I love about TikTok is that you can get on it,and not be bombarded with overly produced content.,So even if you're just a small business wanting,to get started on the app,,you can literally create an iPhone quality video,and still have a massive reach and increase your sales.,TikTok is known to be where a lot of trends come from.,So once you see a new trend happening, take advantage of it,,get cr

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How to use TikTok adverts for your brand - Free TikTok Course - Module 11

How to use TikTok adverts for your brand - Free TikTok Course - Module 11

i'm afraid we're not far off the end of,the course now and we're going to finish,it off,by looking at the ad,now it's debatable whether ads can help,you build your personal brand on tick,tock but businesses can definitely,improve their visibility,by paying for them if there's a personal,brand you wish to one day sell,merchandise or a course then i'd still,recommend checking this out,tik tok was relatively slow off the mark,in implementing a formal advertising,program,for this reason brands had to find,alternative ways to advertise,this is one of the reasons that,influencer marketing has thrived so much,on the platform,ads were initially very expensive so a,six day hashtag challenge,was a flat fee of 150 000 this limited,advertising opportunities to businesses,with deep pockets,tick tock has now introduced short,native video ads that,are much more affordable and even,enthusiastic,individuals wishing to advertise on tick,tock can probably nab them you also,don't have intense competition to gain,the coveted spots on tick tock,unlike facebook and instagram where,winning the best advertising position,gets pretty ruthless so how much are,they well tick tock ads start at 10,per cpm which in human means cost per,thousand also they require you to spend,a minimum of 500,on a campaign currently so you still,aren't going to use formal tick-tock ads,for a cheap and cheerful viral marketing,campaign,and testing's going to require a bit of,a sting for small businesses,there are three main types of ads in,feed native ads brand takeover,ads and the hashtag challenges as you'd,expect ticktock infeed native ads are,generally short videos although,you can offer static images if you,prefer you can even use custom filters,to enhance the look of your work,the in feed native ads operate in a,similar way to those on facebook and,google this means,that you bid for a spot for your ads to,serve them to target tick tock users,so with a brand takeover ad your ad will,play as soon as a target tick tock user,opens their app interested users will,then hopefully click on the ad,and they'll be directed to your landing,page now tick tock ensures that no user,sees more than one of these,a day and that means there's only,limited opportunities available,unfortunately this means it's expensive,too now if you do manage to use a brand,takeover ad make sure that the landing,page,is of a very high quality to warrant the,cost,i mean there's a little point directing,people to a web page if they're just,going to leave straight away,next up we're back on to those hashtag,challenges,we've covered hashtag challenges,extensively in this course so far which,is probably a sign of just how powerful,they are the hashtag challenge ad,enables you,to pay for a greater audience for your,campaign as with all challenges a,significant benefit of this is the,amount of user generated content you can,generate,all this engagement can only be positive,right and while you have to pay for the,hashtag challenge as the begin this,process the,challenge posed made by participants,particularly free as with all challenges,the significant benefit of this is the,amount of user-generated content,that you can get all this engagement,going to be positive right and while you,have to pay for the hashtag challenge,ads that begins the process,the hashtag challenge posts made by the,participants,are basically free publicity however the,overall cost of a hashtag challenge is,too high for small businesses or those,that prefer a more viral approach to,marketing there's a flat fee of 150 000,for the first six days of a challenge,with a hundred thousand to two hundred,thousand dollars to promote it ouch,let's examine how to set up a campaign,now so assuming you don't pay a,tick-tock advertising agency to do this,for you,here are the steps that you need to,follow begin the process by setting up,an ads account at tiktok,if you haven't already done so then you,trigger the account setup process by,clicking on create an ad on the tick,tock ads home page,this will ask existing advertisers to,log into their accounts or,take new advertisers through the process,of setting one up when you set up an,advertising campaign,you need to think how the campaign is,structured so it'll include an overall,collection of ads,related to a specific topic tiktok ad,campaigns,are like any other ad campaign they're a,series of ads that you make and share,that combine for common purpose,you're required to set a specific,advertising objective for each campaign,ad groups are the next level down from,the campaign they can be a particular,combination of ads for which you set the,same target audience placement and bids,you can include multiple ads in each ad,group and numerous ad groups in your,campaign,you can then use these ad groups to,target different people the ads of the,videos or still images presented to the,users,every variation on overall theme is,technically a different ad,and these combine to make ad groups once,you

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Which TikTok advertising format for your business

Which TikTok advertising format for your business

hi everyone i hope you are holding well,this is alex from shopify tips and help,channel,today we are going to talk about the,different tick tock,advertising format,first a little reminder of what tic tac,is,tiktok is one of the most popular apps,of recent years,the app was founded in 2018 and,it already counts nearly 150 million,daily active users but how,it is so popular tiktok allows users,users to view music videos but,also to film edit and share their own,clips,in less than two clicks editing,short videos with this app has become,super easy and fun,which appeals to many people a real,phenomenon,as the application is continuously,gaining,marketplaces it really shook up,the marketing world with its end,precedent virality,which is why this application should not,be,overlooked as a potential advertising,network by immersions,you are probably already aware of the,recently established partnership between,shopify,and tech talk this partnership aims to,help merchants get started,in this new sales channel,yes thanks to this as the connection,between shopify source and,tick tock for business accounts is now,very facilitating,this partnership also automated the,creation of shop videos,to promote products as you can see this,is an opportunity to not to be missed,that's why i made this video,i will now introduce you to the,advertising format offered by t tech,currently techta confirms five different,advertising formats to promote products,a brand or even,to develop its community first,we start with the top view for math top,view is,relatively long video format for tick,tock,up to 60 seconds that is displayed in,full size on the application,what is this format best for this format,is particle,particularly adapted to the presentation,of,brand it notably allows,well worked out storytelling or to,present a product,in detail this format helps it to,capture,the attention of users thanks to,automatic playback,and sound moreover the,user can only skip the ads after about,five seconds,if you want to get started in this,format the first few seconds of your,video is therefore crucial,and must be visually but also musically,attractive,in order to retain the user,now for the hashtag challenge tiktoric,users are very active and they love,trying,all kinds of challenges thus the idea,here is to,offer them a new creative challenge,related to your brand,by sponsoring the hashtag related the,advertiser increased the,visibility of the challenge and,centralized,all the con the content generated by the,users,the sponsorship of a hashtag is,possible for a period ranging from three,to six days the hashtag challenge format,is mainly made for brands that want to,quickly gain notoriety and engage their,community,the third one is the infield ads format,in-field advertising is the most popular,ads on the platform,shopify merchants can install the tic,tac apps,on your store to create infinite apps,directly from your admin interface,this adds formatted sponsored cost and,that is in the middle of users,for user like for the top used format,the advertiser has up to 60 seconds to,express,himself on camera and presents his brand,or,his products the difference in this,format,is at the advantage of not being too,intrusive for users,as the app is integrated from,into the stream of other publication,once again it requires being very well,through,in order to capture the attention of,your zips,with this format user can also like,comment share,or reuse the music just like a,traditional publication the difference,with a,normal publication is the possibility to,add a link to a webpage,now let's discover the brand takeoffs,format,with this video the goal is to quickly,catch user attention,thanks to an attractive and especially,impactful,visual the advertiser has only a few,seconds,to convince users to click on the app,the advantage of this format is that,it's possible to publish a simple image,in gpg formats are and,you can choose to launch a very short,video,of three or three to five seconds,it is therefore necessary to be,consistent,impacting and creative for sure,and lastly we have the bread effect from,us,in addition to the challenges that,punctuate the life of the community of,tito,users can also vary attached to the,creative tools,and effects available on the platform,with brand effects tic tac allows you to,create,effect related to your brand and to,promote them,this effect can take the form of,stickers,filters or special effects,this type of advertising requires a,good dose of creativity and knowledge of,the target population,and you now know all the advertising,formats of tic tac application,this network is very promising,especially if you're doing,drop shipping so don't hesitate to start,now,to complete this presentation of tik tok,advertising,for math let me tell you that you will,soon be able to discover a video about,launching tiktok at some pace,i hope you enjoyed the video for sure,don't hesitate to like comment,and subscribe if you have any que

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