so Tick Tock has a pretty confusing way,that it goes about bidding and billing,this basically leads people to use the,wrong bidding goals and optimization,objectives and ultimately leads people,to wasting a lot more money than they,need to don't worry my name is Neil and,in this video I'm going to be breaking,down all of the different bidding,options that Tick Tock has available and,basically telling you what are the best,situations and when you should use each,now before we jump into the video I,would love if you could help the YouTube,algorithm by liking this video it really,would mean a lot to us it allows us to,continue putting out lots of educational,content about Tick Tock ads right here,on YouTube completely for free all right,what you need to know is that there are,four primary bidding methods on Tick,Tock in that you can further optimize,those bidding methods with three,specific bidding strategies don't worry,I'll explain all of them in detail let's,cover the four bidding methods to start,off with well the first one that you,have is CPM now if you've run ads on any,other platform you know what this is,cost per mile or cost per thousand,impressions essentially what this,bidding method is is the bid that you're,willing or the price that you're willing,to pay for a thousand Impressions on the,platform so you can essentially go to,tick tock and say hey Tick Tock I'm,essentially willing to pay twenty,dollars for you to show this ad and for,a thousand Impressions based on my,targeting options now you have to keep,in mind that this bidding method does,not have any optimization other than,what you pick in terms of your targeting,that means Tick Tock is basically just,going out there and trying to get as,many impressions for your budget as,possible and because there's no,optimization meaning tick tock's not,really going out to get conversions all,it cares about is Impressions and,because of this this bidding method is,pretty limited even in its use cases,this bidding method is actually only,available with one campaign objective,which is reach so the only time that I,recommend that you even use this bidding,method is if you are doing remarketing,campaigns and you're combining this,campaign with a region objective that's,probably the only time that I would even,mess around with it however as you will,find out in the rest of the video there,are a lot more cost effective bidding,methods that you should be employing,with your ad strategy hey guys before we,continue with the video I quickly do,want to take a second to talk about,today's video sponsor which is me more,specifically The Tick Tock ads,masterclass that I put together now a,lot of you already know this but Tick,Tock ads are the hottest thing in,advertising right now and rightfully so,I would kind of compare them to say,Facebook ads in 2015 2016. they're that,good so I put together this master class,which is designed to bring anyone up to,speed and set them up for success with,Tick Tock ads and right now you can take,advantage of our special introductory,launch pricing and get the master class,at a massive discount if you are,interested check the link in the,description below and with that let's,jump back into the video the second,bidding method that I want to cover is,ocpm now the name might be similar to,CPM however I want to make a distinction,ocpm or optimized CPM bidding is kind of,like CPM bidding but with a big caveat,so with ocpm your bid represents the,price that you're willing to pay for a,thousand Impressions with the caveat,that you're only targeting people that,are more likely to cause a conversion,event so yes you are being built on a,cost per thousand impression model,however the optimization here allows you,to actually go after a audience that is,most likely to convert so if again if,you have run campaigns on other,platforms think of this as tick tocks,version of a Target CPA campaign or a,conversions campaign now for most of you,that are running Tick Tock ads this is,going to be the default bidding method,for most of your campaign objectives,including conversions and for most of,you watching this what we recommend is,that you use this campaign objective if,you have a lot of account data and you,are seeing conversions come in because,the optimization will help you get a,cheaper cost per conversion the third,bidding method that I want to cover is,cpv now similar to say you YouTube ads,this is the cost per view bidding method,basically this is the price that you're,willing to pay for a single View and,what Tick Tock counts as a view is,longer than six seconds of a tick tock,reel however if your Tick Tock video is,less than 30 seconds long a view is,counted as if someone watches the entire,duration of that video so if your video,is say 20 seconds long a view is only,going to be counted if the person,watches all 20 seconds or if the person,watching your Tick Tock video interacts,with it whatever comes first either them,completing the number
Let's move on to the first section of auction vs reservation ads tiktok
Tutorial | How to Set A Bid For Better TikTok Ad Performance | TikTok Ads Manager 101
Tutorial | How to Set A Bid For Better TikTok Ad Performance | TikTok Ads Manager 101
how do you optimize your campaign,performance,how do you drive more engagement with,your ads to answer these questions,let's talk about the importance of,bidding,hi everyone welcome to the tick tock ads,manager 101 series,i'm peter and i'm here to help you,through your tick tock,advertising journey our mission is to,give you all the information you need to,successfully launch,your campaigns on tock let's get started,today we will talk about bidding explore,why bidding matters,and examine some of the bidding methods,we use at tiktok,in a later video we will also talk about,the different bidding strategies you can,use,to further optimize your campaigns,whenever you create a campaign with tick,tock ads manager,you will select an optimization goal,essentially an action you want people to,take when they see your ad,do you want them to click your ad do you,want them to,buy something on your site do you want,them just to watch your ad,on tick tock ads manager your bid,represents what you,are willing to pay to achieve this,action or optimization goal,setting the right bid will have a huge,impact on campaign performance,and whether you achieve your business,goals,by selecting a bid type you are telling,tick-tock how you want tick-tock to,achieve your,optimization objective as you plan your,next campaign,think about bidding as a tool that you,can use,to set the pace of how tick-tock should,go about reaching your goal,on tick-tock ads manager we have three,main advertising objectives,namely awareness consideration,conversion,think of a clothing store named jacket,essentials in a busy market,close to an expressway as more and more,people,drive by the expressway they cross a few,billboards on their way,as the business owner of jacket,essentials you want to make sure that,jacket essentials,gets shown on at least one of the,billboards on the expressway,people are now able to see your ad on,the billboard as they drive by,this is solving for awareness as an,objective,as maximum people are allowed to see,your ad,let's assume out of the 100 people that,drive by your billboard,10 end up at your store to check out the,collection at jacket essentials,this is solving for consideration as an,objective,as these customers could potentially,make purchases,at your store out of these 10 customers,that landed in your store,three end up buying jackets from your,store,you've successfully solved for,conversion as an objective by making,sure that customers go ahead,and purchase your products bidding is,therefore,a way that helps put your business out,to potential customers,at every stage of the customer journey,advertising on tick tock ads manager,works in a similar,way let's say you want your ad for,jacket essentials to be shown to,maximum users on tick tock we will,select,reach as an objective under awareness,this will ensure that the system shows,your ad,to maximum users interested in seeing,your ad,since there will be other advertisers,bidding for the same ad placement,like in the case of the expressway,billboards you want to make sure that,your bid is competitive to be able to,win the auction,under a reach campaign the bidding,method used is,cost per milli or cpm this is the cost,in dollars you are willing to incur,for every 1 000 impressions of your ad,let's say you want to maximize users to,visit the website of your store,jacket essentials we will select traffic,as an objective,under consideration other options under,consideration,also include app installs and video,views,but since we want to boost traffic to,your website,we'll go ahead with traffic as an,objective,this will ensure that the system shows,your ad to maximum users who are likely,to click on your ad,under a traffic campaign the bidding,method used is cost per click,or cpc this is the cost in dollars you,are willing to incur,for every click you get on your ad that,can redirect the user to your website,let's say you want maximum users to not,only,visit your website for jacket essentials,but,also make a purchase from the catalog on,your website,we will select conversions as an,objective under conversion,this will ensure that the system shows,your ad to maximum users,who are likely to click on your ad visit,your website,and make a purchase under a conversion,campaign,the bidding method used is optimization,cost per milli,or ocpm this is the cost in dollars you,are willing to incur,for every conversion you get on your,website,you can also visit www ads,to know more about the various bidding,methods on tick-tock ads manager,we now know how to effectively use the,different bidding methods under each,advertising objective,and with that we have reached the end of,this episode,we're building this series to help you,better understand the platform,and make your campaigns more successful,that's it for today guys,happy tick-tocking i'll see you next,time,you
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TikTok Masterclass: Activating on Auction
TikTok Masterclass: Activating on Auction
and let's get started hello everyone,thank you for joining the tick tock,master class series,i would like to introduce myself my name,is irina and i'm the product marketing,manager,at tiktok focusing on auction i also,would like to introduce the team,who'll be presenting with me today we,have,tanya product marketing sorry,performance manager and also,shiraz account manager team lead joining,us for this webinar,we're excited to introduce tiktok and,the opportunity for,advertisers of all types to connect with,our unique community,and today's webinar is dedicated to tick,tocks auction platform,and how to activate and be successful on,auction,quick announcement we will be collecting,your questions in q a window in zoom,here,please submit your questions we'll be,addressing uh some of them at the end of,the webinar,depending on how much time we have left,for all our other,questions we will be addressing those,after the webinar and,up materials so let's get started,this is our agenda for today uh we will,talk about tick tock,platform we will talk about our mission,our audience,we will discuss auction buying on tick,tock our,bidding and targeting capabilities we,will also cover,creative solutions available on our,platform optimizing strategies,reporting capabilities and pixel,implementation,we will have a quick uh pixel creation,demo,uh we will also cover the process of um,creating a net account on tick tock,and uh we will share a campaign,management guidance uh to,help you depending on what marketing,objectives you're looking to achieve,our goal today is to review everything,you need to know to be successful on,tick tocks auction,so let's get started,our mission is to inspire creativity and,bring joy,we are uh the platform for joyful,entertaining diverse,and unexpected experiences at tiktok,creating,a positive experiences for people is at,the heart of everything we do,tiktok is an entertainment platform that,brings millions of fans together to,create and discover,fun enjoyable short form mobile videos,just like this one let's take a look man,i miss being a kid,this is the best day ever this is,one of our top creators on tick tock uh,tick tock is a unique,platform that welcomes real people to,create videos and express themselves,the content is always relevant relatable,diverse and unexpected,there's something to brighten everyone's,day on tick-tock,across endless interests and topics from,silly to inspiring,also trans are defining mainstream,culture,on tik tok uh because dixon connects,everyday people and celebrities around,shared experiences and everyone is an,active participant,in building the momentum for these,experiences and,trends are happening every day here so,you can say that,we are flipping the switch on culture,rather than everyone following what,celebrities are doing,the reverse is happening here as well,now that we've introduced tick-tock and,our audience let's review how you as an,advertiser can connect,uh with tick-tock's community to grow,your business,there are two buying formats on tick,tock reservation,and auction it's important to know that,uh the difference because it can help,you,to plan your media buying according to,your specific goals,reservation gives you short time frames,it gives you deliberate scale,and it gives you uh fixed pricing the,benefits of the auction platform are,that this is an always-on buying method,you can always have targeted segments in,auction the pricing is calculated,depending on demand,and auction also has flexibility around,creative testing,we have full funnel advertising,solutions on our auction,for each point of the marketing funnel,mentioned on the left,we have specific goals that you can,assign when setting up a groups on tick,tock,for awareness we have a reach note that,for consideration stage you have,three goals you can select from its,traffic app install,or video views and for conversion,objectives you can set up at groups,against conversion goals,let's review bit options available on,auction you can bid,for in-field ads through either cpm cpv,cpc or old cpc options let's discuss,these bit options and how they're,different,cost per thousand charges based on the,cost per thousand impressions,cost per view charges based on the cost,review or,predefined interaction cost per click,charges for each counted click,on your ad this is an option if you're,directing the viewer to the landing page,within or outside the app or optimize,cost per click,acquiring more converted users will,serve as the optimization rule,again depending on the goal for your,campaign you can select,the appropriate bidding options,these are all of the targeting,capabilities that we have available on,our auction,you can choose the targeting that is,relevant for your campaign,uh you can choose to target of gender,location,age language carrier operating system,custom audience network type interest or,device price,now let's uh talk about our algorithm,this is how your ads are delivered to,your audi
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How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips
How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips
hello everyone welcome to technic four's,learning in the previous videos i've,talked about the tick tock ads the,basics and benefits of advertising on,tiktok and i've showed you how to,advertise on tick tock step by step now,let's take a look of the different ways,to advertise on tick tock let's get,started,let's get into what tick-tock ads,actually look like tick-tock offers a,variety of different creative ad formats,for brands and businesses to explore,you've likely seen most of the different,types of your daily tick tock scroll up,here are five types of tick-tock ads we,have in feed ads brand takeover top view,branded hashtag challenge and branded,effects,with a variety of different options to,choose from it's hard to know which ad,format is best for your brand which is,why we dive into different types of,tick-tock ads and how they can work for,your business first in-field ads are the,video ads that appear in between user,videos as you scroll through your for,you page if you are unfamiliar with,tick-tock and the for you page in feed,ads are very similar to the ads you'd,see while tapping through instagram,stories you can get super creative with,inpeed ads you can include multiple call,to actions and make your video anywhere,between 9 to 15 seconds,having the opportunity to include a call,to action is a huge advantage for,example you can encourage users to shop,now download your app or visit your,website right from tick tock one thing,to keep in mind is that like any other,video on for you page in feed ads can be,scrolled past or skip pretty quickly you,only have about two to three seconds to,catch your audience's eye before they,keep scrolling in feed ads should be,full screen and should be enticing,enough to stop users from scrolling past,your content another positive to infeed,ads tiktok users can like comment share,and interact with your video just like,any other video on the for you page,here's a quick tip work with influencers,for your in feed ads,next we have brand takeover,have you ever opened tick tock and,receive an ad right away if so those are,brand takeover ads,brand takeover ads appear upon opening,the app presenting a full screen video,to your targeted audience they're one of,tick talk ads best option for delivering,mass awareness and driving direct sales,since you can place your messaging right,in front of your target audience not,only do this ad show up as soon as users,open tick tock but they can also appear,on the forum page as still images gifs,or videos including a clickable link,driving users to a landing page or a,hashtag challenge within tiktok brand,take over ads are exclusive to their,category which means that tick-tocks,make sure users don't see more than one,brand take over per day with brand,takeover ads you can expect a lot of,eyes on your content with a little,competition if you're just starting out,with tick-tock ads brand takeovers may,not be your first choice because while,super effective brand takeovers do come,at a high cost if you're a bigger brand,with a large marketing budget they are a,great option for fast growth and,reaching a large group of tick-tock,users next we have top view,top view ads are new advertising options,that builds on brand takeovers what,makes top view ads different is that,unlike branded takeover ads tick-tock,users aren't bombarded with an ad as,soon as they open the app tab view ads,are the first in-feed post after three,seconds it shows up at the top of your,forum page tick tock's most premium real,essay with up to 60 seconds of full,screen video with autoplay and sound,then we have branded hashtag challenge,branded hashtag challenges are,one-of-a-kind advertising opportunity,exclusively to tick-tock you've probably,seen branded hashtag challenges,displayed on tick-tock's discovery page,similar to regular hashtag trends and,challenges on tick-tock branded hashtag,challenges offer both organic and,sponsored opportunities for brands,they're a great way to encourage user,generated content and build brand,awareness the best part about brand,hashtag challenges you can have a ton of,fun with them they are an awesome way,for brands to collaborate and seamlessly,integrate themselves into the tik tok,culture and community,and lastly,branded effects tick tock now offers,branded shareable stickers ar filters,and lenses in their advertising mix,similar to snapchat's branded lenses,tick tock's branded defects allow brands,to design their own custom filter on the,app branded effects can be live up to 10,days at a time and are an awesome way to,encourage users to directly interact,with your brand in a fun way,and there you have it different ways to,advertise on tick tock have you tried,tik tok what are your thoughts so far,leave it on the comments down below and,before this video ends did you know that,you can run live on-demand scheduled,webinar replays with hands-free,automation and the breakthrough sales,getting features with no hosting,required,and has d
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Best TikTok Ad/Brand Campaigns You Should Know
Best TikTok Ad/Brand Campaigns You Should Know
hey everyone welcome back to filmora mvp,youtube channel today we will introduce,you to top 10 tick tock ads tick tock,brand campaigns examples worth looking,at,then let's get started,netflix wins with user generated content,netflix is the second most followed,brand on tick tock it has a massive pool,of original content such as interviews,with actors humorous skits and video,clips from the latest shows,averagely three posts per day gain over,1 million followers monthly their user,generated content has worked very well,the hashtag what's your power ar branded,effect got used by over 112 000 people,it is likely the most significant amount,of ugc for any brand on tick tock so far,elf cosmetics sets trends with tick tock,live,cosmetic brand elf is a front runner in,the best beauty brands on successful,tick tock campaign examples it is one of,the first beauty brands to market,through tiktok the beauty brand recently,created an nft collection that promotes,cryptocurrency and the group launched,its twitch channel,amazon track sales through tick tock,ambassadors,amazon is the third most hashtag,challenge brand on tick tock they,recognize influencers potential which is,why they partnered with over 40 micro,and mega influencers in a single amazon,fashion campaign as one of the best,tiktok campaign ideas to carry their,hashtag pajamajam challenge to the next,level,gymshark sets the bar for fitness on,tiktok as an early adopter,the brand posts high quality videos,consistently and has a good,understanding of its audience's desire,it shares workout videos motivational,content and a solid mix of memes which,have helped them earn over 3.3 million,fans on tick tock,marc jacobs perfects tick-tock duets,marc jacobs mastered the art of,tick-tock duets and tick-tock brand,campaigns and propelled it to be one of,the most followed brands on tick-tock,the company launched branded hashtag,challenges in the form of tick-tock,adverts and each time the tock duet,feature is utilized their hashtag,perfect as i am campaign which,constituted duets with ricky thompson,and other three influencers in summer,2020 end it with 10.4 billion views the,challenge aimed at encouraging self-love,celebrating pride and individuality,three massive tick-tock influencers jojo,siwa bretman rock and ricky thompson,were featured,over 13.7 billion views and more than 2,000 ugc accumulated from their campaigns,duncan warms up to gen z with charlie,dimigio,duncan is undoubtedly one of the best,food brands on tiktok it has more than,21 million likes and over 3 million,followers its popularity with gen z on,tick tock comes from their endorsement,with tick tock star charlie demilio in a,smart move a long-term sponsorship with,charlie solidified their influence since,she was already a proud duncan patron,duncan beverages appeared in over 120 of,her tick tocks mostly unsponsored,products,flighthouse is a content powerhouse,the most followed brand account on tick,tock is flighthouse running one of the,successful tick tock campaigns it has,over 30 million followers and it,specializes in producing viral social,media content especially on tick tock,videos from this brand have more likes,than any other branded account ranking,it fourth amongst the most linked,accounts on tick tock for comparison,flighthouse has over 1 billion more,likes than michael lee a tick tock star,with 50 million followers so far,flighthouse has produced 4 300 tick,tocks a greater content volume than any,other brand on the app,readable bolsters brand awareness with,suspenseful footage,red bull is one of the largest branded,content producers with over 2,60 videos which is much higher than,charlie dimiglio and addison ray its,consistent unique and humorous content,helped the brand receive around 1.2,million likes on tick tock every month,they share a hilarious flop for every,terrifying trick,the trick has far been effective at,ensuring their audiences still has,attention for them,blue diamond almonds shows brand it's,not too late to try tiktok blue diamond,almonds brand hasn't been presented on,tiktok till june 2021 this time they,launched an enticing food challenge that,highlighted their new line of spicy,almonds after partnering with three food,influencers the hashtag 28 extremes,challenge got promoted the sponsored,video with food creator at colin creates,received 322 likes and over 10.1 million,views thus becoming his most viewed,video ever so far it has received over,11.6 billion views,dick's sporting goods makes a game time,decision with tick-tock ad features,dick's sporting goods does not have the,most considerable tick-tock presence as,it only has around 42 100 followers,until they launched their first branded,hashtag challenge hashtag new fit felin,involved six influencers and inspired,1136 pieces of ugc it came to pass,without using any branded effects they,utilized tic tock's branded effect,option during their second campaign,welcome back the campaign had,accumulated 7020 ugc despite being
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Tutorial | How To Set A Budget For Your TikTok Ads | TikTok Ads Manager 101
Tutorial | How To Set A Budget For Your TikTok Ads | TikTok Ads Manager 101
how can you get a better return on your,marketing budget,and how can you control it we're going,to find out in today's video,hey guys welcome to the tick tock ads,manager 101 series,i'm peter and i'm going to be talking,about budgets,let's get started budget is the total,amount of money you are willing to spend,for running ads,while bidding is used for controlling,the cost per result,at the ad group level budgeting is used,to control the overall,cost for campaigns and ad groups a,budget is applied to the ad group as a,whole,it is not determined per ad you can set,budgets for both campaigns and,ad groups if you have an e-commerce,business with a variety of products,then each of these products can have,different ad groups,here you can allot the budget at an ad,group level,this way you can easily monitor the,amount you want to spend on each product,if you are an owner of a clothing line,trying to advertise a limited edition,product,and have a set promotional amount then,you can set a budget,at the campaign level this will ensure,that the campaign does not,exceed the set amount that you want to,spend on the clothing line,there are two types of budgets lifetime,budgets and daily budgets,the lifetime budget is the maximum,amount you are willing to spend on a,campaign or ad group,during the entire defined period you run,an ad,here the budget will be distributed,throughout the entire provided time,range,but the daily budget allocation might,fluctuate,the daily budget is the maximum you are,willing to spend on a campaign,or ad group per day lifetime and daily,budgets are set as,upper limits and the amount actually,spent during the delivery,period can be less than the budget,amount you specified,however the cost of your campaign or ad,group will never,exceed the budget you spent,a minimum budget is required when,setting both lifetime budgets and daily,budgets in order to ensure a continuous,delivery for your ad,campaign level minimum budget for,campaigns,both daily budgets and total budgets,must exceed,50 us dollars ad group level minimum,budget,for ad groups daily budgets must exceed,20 us dollars,lifetime budgets will be calculated as,the minimum daily budget,times scheduled days,now let's talk about delivery types your,choice of ad delivery method determines,the delivery speed of your ad,and the velocity of your budget spent,you may choose between the,standard or accelerated delivery types,within the,bidding and optimization section when,creating or editing an ad group,under standard delivery the budget will,be spent as evenly as possible within,the ad delivery period,this will help spread your budget across,a longer period of time,and avoid any leftover balance,for example if you run an ad for only,one day,most of your budget will be spent in the,evening if the volume of traffic is,higher than during the day,in other words the ad delivery frequency,corresponds,to the volume of traffic under,accelerated delivery,the budget will be spent based on,getting as many results as,quickly as possible for example if you,think running your ad in the evening,will produce better results than the,afternoon,you may schedule your delivery for,evening hours,and select accelerated delivery to,increase the exposure of your ads,let's say you set a daily budget of one,thousand dollars,with standard delivery the one thousand,dollars is spent according to the volume,of the traffic throughout the day,with accelerated delivery the one,thousand dollars is spent as quickly as,possible,every penny matters especially for small,businesses,we understand that ad budgets make up a,large portion of your marketing spend,and we want to help you best optimize,the spend on tick tock ads manager,here are some tips for getting started,for your campaign budget we suggest,leaving the budget open we suggest using,daily budget instead of lifetime budget,for your ad group budget,when selecting standard bid as your,bidding strategy,we suggest your initial budget should be,at least,20 times targeted cpa you can also refer,to the daily,average ad spend of your previous ad,groups within the same account,to get an idea of how much budget you,should set,tips for optimization when you are,running a conversion campaign,then select conversion as your,optimization goal,we highly recommend that you do not make,any targeting,bid or budget changes before it passes,the learning phase,for these types of ad groups achieving,50,conversions is the most significant,indicator of passing the learning phase,after passing the learning phase we,recommend that you keep your budget,within a,30 range of your previous budget and,your bid,within a 20 range of your previous bid,in order to allow your campaign time to,adjust we recommend that you allow,at least two days between making,targeting bid or,budget changes so that concludes this,section,i hope this video has helped you,understand how to set,your campaign budget a little bit better,stay tuned for more videos,happy tick-tocking i'
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An introduction to In-Feed Ads
An introduction to In-Feed Ads
before we begin advertising on tick tock,it may be helpful to learn how tick tock,organizes campaigns and assets within,the platform,before we proceed it may be helpful to,review the features of the tick tock app,for users if you're new to the platform,tiktok app has five main sections,home page your unique feed when you,first open the app,discover where you can search for,specific content or creator,recording for creating your own tick,tock content,notifications or inbox to review,notifications related to your account or,posted content,profile your personal profile page,listing your uploaded videos,when you participate in the auction,process the auction winners ad,is inserted into the personalized feed,of your targeted audience,the ad does not appear in any other,section of the app,in feed video ads is a great way for,advertisers to reach the community on,tick-tock through fun and informative,videos,for in-feed video ads you can select,either the reach,traffic app installs video views or,conversion objective,the reach objective will optimize your,campaign to show your ad to the maximum,number of people possible,the app installs objective will,automatically optimize your campaign for,conversions focused on app install,the video views objective will optimize,your ad to get as many views as possible,the traffic objective will optimize your,ad for the traffic to your page or ad,while the conversion objective will,optimize your ad for people to take a,specific action on your website,when you participate in the auction,process and select the in-feed video ad,format,the auction winners ad is inserted into,the personalized feed of your targeted,audience,you can bid for in-feed ads through,either cpm,cpc ocpc or cpv,options cpm cost per thousand,charges based on the cost per thousand,impressions,cpc cost per click charges for each,counted click on your ad,ocpc optimized cost per click,means you will bid for the cost you are,willing to pay per result but will be,charged per click,cpv cost per view charges based on the,cost per view or predefined interaction,depending on the goal for your campaign,you can select the appropriate bidding,options,for in-feed video ads you're limited to,file size of 500 megabytes,or less and video bit rates should be,higher than 512 kilobytes,while you can have videos from 5 to 60,seconds,we highly recommend shorter videos from,9 to 15 seconds,as the optimum length for the ad,composition,you can incorporate video creative plus,and display image,along with brand or app name and an ad,description,if needed one important note the add,display name,must match the brand product or company,name of the website or app which is,being promoted,we hope we were able to shed some light,on the infeed video ad format,and we look forward to seeing your,creative ads on tick tock,congrats you are one step closer to,bringing your business to tick tock's,engaged and authentic community
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Why should you run TikTok Ads for your brand?
Why should you run TikTok Ads for your brand?
hello uh my name is otto and i am the,ceo and the founder of,otmediasolutions.com,so why you should consider tick tock ads,over let's say facebook or you can run,them both but yeah i think it's the,golden opportunity of 2022 and this,won't be here forever so listen,carefully,first is the price,cpm cost to put your ad in front of a,thousand people,so for facebook,it's 30 to 40 dollars on tickets it's,just five to ten dollars,as you can see there's a big difference,and it's because tick tock is a new,platform and tick tock wants to get as,many people people as possible on so,this won't be here forever but uh while,it is cheap,you have to take advantage second uh you,don't need any social presence on tick,tock,like you're basically the the dictator,of uh your ads you can turn off comments,you can hide your profile third,they have great customer service we all,have been there where you are on,facebook advertising and your uh account,gets banned for no reason sometimes for,no reason,and then you try to work out out with,the customer support and it's just poor,with tick-tock,the customer support is far superior,than on facebook fourth uh on take talk,there is generally a younger demographic,so if you are trying to sell a product,40 plus,i don't think tick tock is the best,place for you you can see results but,i think like 18 to 40 is,is the best for tick tock,so tick-tock ad creatives they are,completely different uh from,ad creatives you see on facebook or,commercials,so,people want to buy from people so on,tick tock,your ad has to be disguised as a tick,tock,it's just that simple you have to make a,tick tock but what a lot of people miss,is they don't,do a call to action you have to have a,call to action so,to summarize,it's a tick tock with a call to action,so what do we do at,ultimediasolutions.com,our offer is a tick tock ad campaign,management plus ugc content ugc stands,for user generated content and that is,the content type,used,in tick tock ad creatives we work with a,lot of different influencers or all over,the world so you send them their product,we will structure the tick tock so,basically if you want to work with us at,otmediasolutions.com,feel free to book a free zoom call and,we will set everything up,and i hope we can work together thank,you peace
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